Author: garethloopdesignagency

26/06/202626/06/2026

As part of this Pride Month feature, British Trampoline gymnasts Ryan Brown and Izzy Songhurst share their experiences on inclusion, representation and allyship within the sport.

Through their long-standing partnership, Kukri Sports continues to support British Gymnastics in promoting equal opportunities across all disciplines.

Ryan Brown on belonging and representation

For Ryan Brown, a multiple-time British Championships medallist and former World Age Group Champion, inclusion starts with authenticity.

“An inclusive sporting environment is one where everyone feels welcomed and accepted for who they are,” he said.

“I’ve always felt accepted in gymnastics. I’ve met friends from different countries and backgrounds who share the same passion.”

He believes representation is key to breaking stereotypes.

“Visibility and representation are important, as they show that there isn’t just one type of athlete.

“When young people see athletes being themselves and succeeding, it reinforces that they don’t have to change who they are to belong in sport.”

Izzy Songhurst on inclusion and allyship

Olympic trampoline and two-time European gymnast Izzy Songhurst shared that inclusion is key to both wellbeing and performance.

“An inclusive environment is where everyone should feel welcome, respected and supported, regardless of where they are or where they come from,” she said.

On allyship, she stressed action over words.

“It’s about listening, learning and speaking up to create an environment where people feel supported.

“Knowing that people around you genuinely care and are willing to stand alongside you can make a huge difference.”

Pride Month and ongoing inclusion in sport

Both gymnasts see Pride Month as a moment to celebrate progress while continuing important conversations.

“Pride Month is a chance to celebrate inclusion and individuality,” Ryan said.

“It’s not just about one month, it’s about helping create an environment where people feel accepted every day of the year.”

Izzy added, “It celebrates diversity, recognises progress and raises awareness, showing support for LGBTQ+ people in sport and beyond.”

A message to young gymnasts

They both agreed gymnastics should feel open to everyone.

Ryan said, “Never let the fear of not fitting in stop you from trying a sport you love. Be yourself, work hard and enjoy the journey.”

Izzy echoed, “Don’t be afraid to give it a try. Sport builds friendships and provide memorable opportunities. You deserve to take up space and be yourself.”

Their message is simple — sport is strongest when people can be themselves. Inclusion, representation and allyship are building a culture where everyone belongs.

26/06/202625/06/2026

One month after welcoming daughter Rosie, Hannah Cockroft CBE reflects on stepping away from elite sport, embracing motherhood and why this new chapter has only added to her strength.

For the nine-time Paralympic champion, the past year has been unlike any other in her remarkable career.

Pregnancy meant spending the longest time away from her racing chair in 18 years.

But rather than focusing on what she couldn’t do, the experience gave her a new appreciation for what her body could achieve.

“I’m so proud of my body and how it has adapted to pregnancy,” she said. “What has surprised me the most is just how much I can still do.”

The Kukri Sports ambassador continued training in the gym until 32 weeks pregnant and says the experience reinforced her belief that years of elite sport have equipped her for challenges beyond competition.

“It makes me proud that the training I do doesn’t just make me strong on the track, but in everyday life too.”

While pregnancy revealed a different kind of strength, stepping away from athletics brought its own challenges.

“The biggest adjustment for me has been being out of the chair and the lack of routine,” she admits.

“Seeing my husband Nathan continue our training routine without me took a lot of getting used to.

“I went along with him to one training session and spent it sat in the car crying because I couldn’t join in.”

Now, with daughter Rosie, Hannah is already looking ahead.

“I’m hopeful that once I’m back in training and preparing for the LA Paralympic Games, I can share more of my experiences of pregnancy and motherhood, and show that para-athletes can come back to the top of the podium after childbirth with the right support.”

With her sights already set on a return to competition, Cockroft hopes her experience can inspire others to believe that motherhood doesn’t mean the end of ambition.

“I just hope people realise that motherhood isn’t the end for me. It’s just the start of a new chapter and a new challenge.

“I’m more motivated than ever to come back, and I hope to be that inspiration to others that anything is possible!”

26/05/202601/05/2026

Since 2023, Kukri Sports has been the official sportswear partner for the University of Exeter, delivering bespoke kit and merchandise for one of the largest and most competitive university sport programmes in the UK.

In 2026, that partnership was further extended, a testament to what’s been built together and what more is to come.

52 Clubs. One Standard. No compromises.

Supporting a programme of this scale demands more than a traditional kit supplier. Exeter needed a long-term partner who could:

– Deliver a consistent identity across their 52 sports clubs

– Provide bespoke playing kit and leisurewear that reflects their heritage and pride

– Manage ordering and fulfilment efficiently for a large and active student population

– Meet the sustainability expectations of a forward-thinking institution

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More than a kit supplier

Kukri’s university partnership model and 25+ years of experience in the sector was built for exactly this kind of challenge.

Working closely with Exeter, Kukri delivered a complete solution across all 52 clubs, reflecting the identity and pride of each team, tailored to each sport and designed to a consistent standard of quality that helps student-athletes feel and perform at their best.

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Simplifying Kit Management at Scale

Central to Kukri’s offering is a dedicated online stock shop – built specifically for the University of Exeter and designed to make kit management simple for staff and students alike.

The shop includes:

– A dedicated microsite featuring Exeter’s full product range

– Individual ordering for club members

– Bespoke garments that can be personalised across different sports

– Fast, reliable fulfilment – with a 72-hour delivery window for bespoke garments and three weeks for branded stock items

The results

Three years of partnership delivered at scale.

The partnership in numbers:

– 52 sports clubs kitted out across playing and leisurewear

– 4^th in the UK BUCS rankings 2024/25 out of 160 institutions

– 110+ teams competing weekly

– Over 4,700 garments delivered in the last three years

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What Exeter Say

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See the Partnership in Action

Ready to build the same for your university?

14/05/202614/05/2026

Paris Olympic champion Lola Anderson shares how mindset, balance and support helped shape her journey to the top of world rowing.

From writing down her Olympic dream at just 14 years old to becoming Paris 2024 Olympic champion in the women’s quadruple sculls, Lola Anderson has experienced both the pressure and rewards that come with elite sport.

After writing her name into Olympic history following Great Britain’s dramatic final push past the Netherlands in Paris, Anderson understands the importance of mental wellbeing both on and off the water.

Finding freedom on the water

For Lola, rowing has always provided an escape from pressure and outside stress.

“Any challenges I’ve faced tend to fade away when I’m on the water.

“When you’re passionate about maximising your potential in the boat, it’s really important not to place too much pressure on the outcome or your performance.”

Managing pressure at the highest level

Staying present has become central to how she manages the demands of elite rowing.

Despite competing on the biggest stage in sport, Lola believes mental challenges are something every athlete experiences.

“Recognising a mental hurdle doesn’t indicate weakness.

“As we headed into Paris, it would have been easy for us to let the pressure and expectations suffocate us before we even began racing.”

The importance of team culture

For Lola, team culture plays a major role in both performance and wellbeing.

“Rowing is one of the best team sports, requiring us to rely on each other both on and off the water.

“When the dynamic is strong, athletes communicate clearly, are more open to collaboration and take greater ownership of the team culture.”

Switching off away from sport

Away from training and racing, creating balance is equally important.

“I’ve always found that spending time with friends, even in simple ways serves as a good reset.

“My teammates and I often enjoy stress-free activities, such as pottery painting or cooking dinners for one another.

“Any activity that helps us genuinely switch off after training is beneficial.”

Speaking up and enjoying the journey

Lola helps younger athletes understand the importance of speaking openly and prioritising mental health.

“It can be easy to bottle up emotions and keep everything inside,” she said.

“Talking and sharing anxieties with teammates not only lightens your load, but may also encourage another teammate you didn’t know was struggling to do the same.”

Her own journey taught her that happiness and performance are closely connected.

“Transitioning into a university programme proved challenging.

“I internalised that I needed to work harder and viewed myself as ‘weak’ mentally.

“Once I shifted my focus to enjoy the day-to-day aspects of rowing, I was having fun again.

“Choosing my mental health over a desperation to perform took a weight off my shoulders and allowed me to train and race unburdened.”

Kukri is proud to support the British Rowing team and athletes like Lola as they continue to foster that sense of community on and off the water.

23/04/202621/04/2026

Captain Lewis Gregory eyes back-to-back Vitality Blast glory as domestic season gets underway.

Somerset County Cricket Club and long-standing kit supplier Kukri are gearing up for what could be a landmark season, with the men’s side targeting an unprecedented back-to-back Vitality Blast title and the women’s team entering their second competitive campaign.

With the County Championship already underway and the Blast on the horizon, the mood at the Cooper Associates County Ground is one of quiet confidence.

A season already in motion

Somerset’s 2026 season began in the longest format, with a two-wicket victory over Hampshire maintaining their unbeaten start to the season.

The women’s team also marked their return in style with a one-wicket win over Yorkshire in the One Day Cup.

The focus then turns to a home test on 1 May against Yorkshire, before the return of the T20 Vitality Blast on 22 May against Hampshire Hawks.

Gregory targeting glory again

At the heart of Somerset’s ambition is captain Lewis Gregory, who has guided the side to two Blast titles in the last three years.

Now, he has his sights set on something no team in the competition’s history has ever achieved.

“The consistency we’ve shown over the last five to six years has been incredible. Two wins and a final in the last three years is impressive, and the goal now is to show that consistency again.”

The skipper is entering the season with a clear sense of purpose and a squad that has put the work in over the winter.

“The mood is good. Everyone has had a really productive winter – the guys have put in a lot of work and coming into pre-season we’ve seen a lot where our skills are at, and things are in a good place,” he said.

Leading from the front

Gregory leads not just through tactics and guidance but by example – with a personal commitment to stepping up in the moments that matter most.

Quality that shows

This season’s kit range has made an immediate impression, with the new Blast strips drawing a particular praise from the captain.

The design, chosen by the fans, reflects a different side of the club’s identity – from bold, modern interpretations to styles inspired by their heritage.

The men’s shirt also has the addition of another star under the badge to indicate the three occasions the team has lifted the T20 title (2005, 2023 and 2025).

“The kit this year looks really nice. The two shirts for the Blast with the contrast in black and pink look really smart.

“Kukri have been our kit supplier now for a long time and we have a good partnership with them. That high-quality kit makes you feel comfortable in what you are wearing and not worry about external factors, which is really important.

“It’s nice to go out there looking and feeling good.”

The consistency off the field is just as important as performances on it. Last season alone, Kukri delivered over 5,200 units across Somerset’s senior squads and academy pathway teams, as well as retail offering.

A year to build on for Somerset Women

Somerset women are entering their second competitive season as a group, and the team’s momentum is very much a collective story.

The women’s side play Surrey in the One Day Cup this weekend, and return to T20 action with a double-header fixture against Hampshire Hawks on Friday 22 May.

With growing experience in the squad and the lessons of that first season behind them, the team are ready to push on again.

Why do partners stay with Kukri?

– Trusted education partner – experienced in supporting school’s sporting and operational needs

– Proven long-term partnerships – built on dedication and delivery

– 98% on-time delivery – giving schools confidence and consistency

– Dedicated account management – one point of contact to guide your project from design to delivery

– Fully bespoke sportswear – tailored to each school’s identity and requirements

– Flexible ordering options – including online portals & wholesale solutions

– eCommerce management – with a dedicated online shop built and managed by Kukri

Join the team:

Get in touch to find out how we can help you.

YOUR SPORT. YOUR DESIGN.

08/04/202626/03/2026

For national governing bodies, the right performance partner brings more than quality kit – they bring reliability and a deep understanding of their sport, alongside a creative approach that reflect a team’s identity.

Since 2019, Kukri Sports has been proudly partnered with England Athletics as its official sportswear partner – delivering performance-driven, reliable apparel dedicated to supporting athletes, coaches, officials and clubs across England.

In 2025, the partnership was extended for a further 5 years, reinforcing a shared commitment to supporting the athletics community from grassroots to elite level.

A PROGRAMME BUILT FOR ELITE SPORT

England Athletics manages a complex, multi-level programme including senior, junior and pathway athletes across a wide range of disciplines.

It has developed some of the world’s best athletes including nine-time Paralympic champion and Kukri ambassador Hannah Cockroft, Keely Hodgkinson, Greg Rutherford, David Weir CBE and Paula Radcliffe.

Kukri’s role is to ensure every athlete, coach and staff member has apparel that performs, represents and supports their needs.

– Supporting over 177,000 athletes, 21,000+ licensed coaches and leaders & over 4,000 officials.

– Extensive training and competition schedules (licensed over 1,800 track and field and cross-country competitions in 2024).

– Supplying fully bespoke, high-performance sportswear for national teams and associated clubs.

In 2025, Kukri delivered over 1,700 England Athletic specific items across athletes, coaches, officials and affiliated clubs, demonstrating the scale and reliability of our support.

A FULLY BESPOKE PERFORMANCE KIT

Kukri delivers a complete, tailored sportswear solution for England Athletics, including:

Each garment is designed in collaboration with England Athletics to balance performance, comfort and durability while reflecting the organisation’s identity and heritage.

“Kukri have consistently demonstrated their understanding of the needs of our athletes and clubs at every level of the sport.

“Their commitment to providing high-quality, bespoke kit that reflects the individuality of our clubs and supports performance on the track and field is something we value greatly.” – Chris Jones, CEO of England Athletics.

A LONG-TERM PARTNERSHIP MINDSET

The partnership is built on reliability and forward planning, allowing England Athletics to focus on athlete development and competition without worrying about kit logistics or quality.

The partnership delivers:

– Consistency across all programmes

– Scalable solutions for athletes and staff

– A shared vision for performance and representation

With the recent announcement of our new ambassadors, there is also a shared commitment to developing athletes off the track and field through:

Our Impact

Through this partnership, Kukri supports:

– Grassroots & elite athlete performance through reliable, functional kit

– Consistent identity across all squads and age groups

– Enhanced pride and cohesion within the athletics community

– Long-term planning for kit innovation

LOOKING AHEAD

As England Athletics continues to grow and develop athletes from grassroots to international competition, the partnership continues to evolve to ensure one of the world’s most successful athletic nations continues to perform.