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The Power of Motivation: How Elite Athletes Stay Driven to Perform

United Kingdom
Whether it’s chasing a new personal best, returning from injury, or representing their country, sport is about more than talent or physical ability, but also the inner mindset that keeps athletes going through challenges, setbacks and pressure. As a global sportswear provider, we’re committed to supporting this whole journey by providing innovative, high-performance kit that […]
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KUKRI SPORTS ANNOUNCES NEW PARTNERSHIP WITH THE ROYAL AIR FORCE CENTRAL FUND

Kukri Sports strengthens commitment to supporting UK armed forces personnel through new collaboration with the RAF Central Fund. Kukri Sports is proud to announce a new partnership with the Royal Air Force Central Fund, reinforcing its dedication to providing high-quality sportswear to UK armed forces personnel. As an organisation committed to promoting physical activity and […]
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KUKRI SPORTS CELERATES PRIDE MONTH WITH VOICES FROM PARTNER ATHLETES

Kukri Sports is proud to celebrate Pride Month by amplifying the voices of partner athletes who embody the spirit of inclusivity, diversity and acceptance in sport. This Pride Month, we’re shining a light on what pride means in sport, through the powerful words of athletes from our partners including British Wheelchair Basketball, Manchester Metropolitan University, […]
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Kukri Sports Joins Forces with Lagan Dragons to Champion Breast Cancer Awareness

Ireland
Kukri Sports is proud to partner with the Lagan Dragons, Belfast’s pioneering dragon boat team that supports individuals affected by breast cancer. Champions on and off the water Open to all as a registered Community Amateur Sports Club, the Lagan Dragons have built a strong reputation not just for their impact off the water, but […]
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Kukri Sports and Hull University Students’ Union Launch Exciting New Partnership

Kukri Sports is proud to announce a dynamic new partnership with Hull University Students’ Union (HUSU), delivering a fresh look and renewed sense of unity for students through sport. The new partnership will introduce a bold, modern range of sports kit that champions HUSU’s commitment to inclusivity, innovation, positivity, fun and supportiveness – both on […]
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Kukri Sports Powers British Rowing to Golden Glory at European Championships  

United Kingdom
Great Britain’s rowing team delivered a stunning performance at the 2025 European Rowing Championships in Plovdiv, Bulgaria (29 May – 1 June), finishing top of the overall medal table to defend their European title. Of the 39 athletes selected, 28 were crowned champions of Europe, marking one of British Rowing’s most successful European campaigns to […]
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Kukri Sports and UK Sports Institute Extend Strategic Partnership

Kukri Sports is proud to announce the extension of its successful partnership with the UK Sports Institute (UKSI), reinforcing Kukri’s commitment to supporting elite athletes across the UK with high-performance, sustainable sportswear. Since the partnership began in 2022, Kukri has served as the Official Kit Supplier to UKSI, providing bespoke apparel for over 400 staff […]
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Empowering Students Through Industry Insight

United Kingdom
At Kukri Sports, we pride ourselves on being more than just a sportswear provider. We believe in building lasting partnerships that extend beyond supplying high-quality apparel. One of our core values is to add meaningful value to our collaborations, whether through community involvement, educational initiatives, or fostering young talent. Recently, we had the privilege of […]
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Paralympic Icon Hannah Cockroft Joins Kukri Sports as New Ambassador

United Kingdom
Kukri Sports is thrilled to welcome one of Britain’s most decorated para-athletes, Hannah Cockroft, as its newest brand ambassador, reinforcing the brand’s commitment to inclusivity, performance and empowering athletes at every level. A Shared Vision of Inclusion and Excellence A nine-time Paralympic champion, multiple world-record holder and trailblazer in para-sport, Hannah has been a dominant […]
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