As a leading teamwear sports brand Kukri Sports is reshaping the landscape of sportswear and sports partnerships, going above and beyond the traditional role of a supplier. With an unwavering commitment to excellence, Kukri offers a wide range of services and solutions that make them more than just a sports brand.
On offer is not only a supply of high quality bespoke, personalised and off the shelf apparel but also providing partners a host of additional benefits:
Dedicated Account Management: As a partner you will be provided a dedicated Personal Account Manager, ensuring a seamless and personalised experience.
Support at Partner Events: Supporting partner events is a key facet of Kukri, who support partners by engaging with their core audience effectively, whether it be at a university freshers’ event or international competitions.
Bespoke Designed Sportswear: Sportswear isn’t just a uniform; it’s a symbol of identity and belonging. Kukri Sports offers a rich variety of custom-designed sportswear, tailored to the unique requirements of each partner. They understand that personalized sportswear cultivates a profound sense of identity and belonging among fans and athletes. Through the incorporation of team colours, logos, and individual details, Kukri’s sportswear creations are the fabric of community, evoking deep emotional connections and a feeling of uniqueness.
Bespoke at Scale: The sports world often demands custom products on a grand scale, and Kukri is perfectly poised to meet this demand. Their well-established infrastructure, experienced design team, adaptable production processes, and a proven track record of reliable and timely delivery are the cornerstones of their ability to cater efficiently to the unique requirements of their partners. Notably, they’ve risen to the occasion for esteemed partners like Team England and England Athletics, ensuring the highest standards of quality and customer satisfaction.
Small Production Runs: Flexibility is Kukri’s forte. Whether you need unique items for a niche netball team or comprehensive apparel ranges for National Governing Bodies, their adaptable approach ensures that they can cater to the specific needs of both grassroots and elite-level sports organizations.
Global Presence, Local Support: With a global presence, Kukri Sports ensures local support for all partners. The business has offices in 7 countries, across 5 continents – Click here to find out more
In-house Design Support: Creating the perfect sportswear designs just got more accessible. Kukri’s in-house design team collaborates with partners to bring their visions to life.
Full Range of Sustainable Sportswear: Kukri is committed to sustainability, offering an entire range of eco-friendly sportswear options. Now, you can not only look good but also feel good about your choices and be kinder to the planet.
Online E-commerce Management: Managing e-commerce platforms can be complex, but with Kukri’s expertise, it’s a streamlined and efficient process for our partners.
Inclusive Sizing: In the world of sports, having the right-sized sportswear is essential. Kukri provides an extensive range of sizes to cater to all athletes, ensuring that everyone’s kit fits to perfection and enhances their performance.
Partnership Activation Management: It’s not just about having partnerships; it’s about making the most of them. Kukri Sports actively manages and activates partnerships to ensure maximum impact, helping partners achieve their goals and objectives with bespoke activations.
Kukri Sports is not just a sports brand; it’s dedicated in a world where sports bring people together and create lifelong memories, Kukri Sports is more than just a sports brand. They are your dedicated partner, committed to elevating the game from grassroots to elite levels. With top-quality sportswear and unwavering support, they redefine what it means to be part of a team. Kukri Sports is where identity, belonging, and excellence converge, and they’re making a significant impact on and off the field.
RUGBY FOCUS: CONTENT WRAP-UP
Kukri Sports is pleased to have showcased its commitment and expertise in rugby with over a month’s worth of dedicated, exclusive content.
We were proud to highlight our invaluable partnerships with rugby teams and educational institutions from around the world, showcasing our support on and off the pitch and how we aim to inspire players to perform to their maximum potential.
Among the partnerships featured were Waikato Rugby, based in New Zealand, who Kukri have been the proud official kit supplier of since 2009. Founded in 1921, Waikato have a long-standing history of rugby culture and success at all levels of the game, producing 63 All Blacks and consistently among the top performing provincial unions in the country.
Click here to read more about our partnership with Waikato Rugby.
We were also proud to highlight our historic partnership with Ulster Rugby, who Kukri have been the official kit, training and leisurewear supplier for 15 years. Ulster, who became the first Irish team and first team outside of England & France to win the European Cup in 1999, are set to embark on a new season after reaching the quarter-final of the United Rugby Championship last season.
Click here to find out more about our partnership with Ulster Rugby.
Around the World
We were also proud to shine a light on some of our other rugby partners from around the world. These included Rugby Alberta, the provincial administrative body for rugby union in Alberta, Canada. Kukri have been a proud partner of Rugby Alberta for over a decade, servicing both their age grade programmes and their high-performance group – ‘The Wolf Pack’.
Another partner to feature was Rugby School, a leading British education institution whose heritage and prestige is world-renowned. As part of the partnership, we provide a full range of bespoke sportswear for staff and pupils, both on and off the field.
UBC Women’s Rugby Team are another partner that we are proud to have shone a light on recently. The team are part of the UBC Thunderbirds Athletics and Recreation franchise based in Vancouver, Canada. The team have enjoyed great success over recent years after being crowned Canada West Women’s Rugby Champions in four of the last five seasons, and we are honoured to fuel their journey to greatness by collaborating with them on their playing kit and specific rugby apparel.
We were also proud to highlight our partnerships with North Brisbane Rugby Club and Grasshoppers Club Zürich Rugby, with the latter being the second oldest rugby club in Switzerland. Kukri’s relationship with the Swiss club dates back almost two decades, and we are proud to be their kit suppliers for on and off-field sportswear and merchandise.
Click here to read more about our partners from around the world.
It was also fantastic to be able to showcase the continued success of our longstanding partnerships with rugby teams and education institutions in the Middle East. Bahrain RFC, traditionally one of the finest and historical sporting clubs in the region, have been an official partner since 2013.
Meanwhile, Dubai College has also been a proud partner of the business for over a decade. They offer a vibrant rugby programme, allowing athletes to improve their rugby and individual skills. Their teams have excelled over recent years, with the U18’s girls team becoming the first UAE representatives to compete in the prestigious Rosslyn Park 7s last year, whilst the U19 girls team triumphed in their first Emirates Dubai 7s tournament to win the Sevens Gulf U19 girls title.
Click here to read more about our rugby partners in the Middle East.
Reflecting on the campaign, Andrew Ronnie, Group Executive Chairman at Kukri Sports, said, “Our passion for sport is at the core of what we do, and this campaign has allowed us to connect with the global rugby community. We are very proud of the partnerships we have built, our history and the progress we continue to make in providing teams and players of all ages with innovative sportswear that will facilitate their performance.”
At Kukri Sports, we are committed to providing our rugby partners with the highest quality sportswear, designed to help players perform at their best whilst wearing kit that is durable, comfortable and stylish.
Choose from hundreds of options to create your rugby team’s bespoke identity. Click here to find out more.
For more information on how we can help your rugby team, GET IN TOUCH.
Kukri Sports: Global Reach, Local Support
In the modern world, it’s more important than ever for businesses to have a global reach. But while it’s important to be able to reach customers all over the world, it’s also important to be able to provide dedicated local support. That’s where Kukri Sports excels.
Kukri is a bespoke sportswear specialist with offices in seven regions the UK, Ireland, Canada, the Middle East, Hong Kong, Australia, and New Zealand. This allows the business to support customers from all over the world, whilst ensuring that customers get the personalised support they need.
One of the key benefits of the businesses size is the ability offer such a wide range of bespoke products and services to its customers. Kukri has a team of designers who are constantly working on new products and innovations.
In addition to its global reach, Kukri Sports is also committed to providing personalised local support to its customers, through its offices around the world. These offices are staffed by experienced professionals who are knowledgeable about the sportswear market and can provide customers with a range of services, including order support, product advice, and returns processing.
Kukri’s commitment to global reach and local support has made it one of the leading bespoke sportswear specialists in the world. The company’s products and services are used by athletes and teams of all levels, from grassroots to elite. Kukri Sports is also a trusted partner of many educational institutions, professional teams and national governing bodies around the world, including Dubai College, England Athletics, Hong Kong China Men & Women, Team Canada and Waikato Rugby, plus many more.
Here are some examples of how Kukri’s level of support benefits its customers:
A professional rugby team in England can use Kukri Sports to design and produce a bespoke kit that meets the specific needs of the team and its players. Kukri’s team of designers and developers will work with the team to create a kit that is both stylish and functional. The local office in England will then oversee the production and delivery of the kit, ensuring that it is delivered on time and to budget.
A school in Australia can use Kukri Sports to order bespoke sportswear and leisurewear for its students. The businesses local office in Australia will work with the school to select the right products and to ensure that the sportswear is delivered on time and to budget.
A national governing body in Canada can use Kukri Sports to produce a custom kit for its national team. Kukri’s team of designers and developers will work with the national governing body to create a kit that is both stylish and functional. Kukri Sports’ local office in Canada will then oversee the production and delivery of the kit, ensuring that it is delivered on time and to budget.
Kukri Sports’ global reach and local support make it a unique and valuable partner for athletes, teams, educational institutions, and national governing bodies all over the world.
A match made in Barbados
Whilst Kukri Sports are renowned for providing sportswear for professional and international competitors, a recent partnership with the Barbados Olympic Association has seen an exciting new chapter, with designs created to reflect the flamboyant colours of the nation.
Barbados’ distinctive national colours of Blue and Gold represent the sea, sky and sands of the island and it was important that these featured heavily in the designs.
On receiving the designs Gail Craig Archer from the Barbados Olympic Association explains, “The pieces this year were an exceptional hit. The colours were vibrant especially when we paraded we stood out with the blend of blue and gold. The podium jackets were a statement piece and looked really good on the Parade even under lights.
2023 saw Barbados competing in the recently concluded CAC Games El Salvador and Dominican Republic and the Commonwealth Youth Games in Trinidad and Tobago. In the CAC Games we came home with 9 medals overall.
2 Gold – Chelsea Tuach and Shane Brathwaite, 2 Silver medals Michelle Elliot and Mens 4 x 400m Hurdle team, Bronze, Jabali Breedy, Amber Joseph Cycling, Matthew Wright Triathlon, Roberta Foster Dressage and the Women’s Hockey Team.”
On the partnership as a whole Jamie Williams, Vice President – North America at Kukri Sports said “Kukri have partnered with Team Barbados in a variety of capacities since 2018, providing apparel for games such as Commonwealth, CAC, ANOC and Pan Am. The relationship has gown during this time and seen other National bodies in Barbados use Kukri as their apparel provider, something we are very proud of. In 2023 Kukri presented a brand new look and feel to Team Barbados which was an instant hit with their own athletes and even athletes from other countries, determined to get their hands on the Barbados Kit! We look forward to helping Team Barbados showcase their iconic colours and identity at future multi-sport games.”
Earlier this summer the nation competed at the Central American & Caribbean Games, where the team recorded their best medal result since 2010, which included 2 Gold, 2 Silver and 5 Bronze Medals.
The team will also be competing at the upcoming Parapan American Games in November, everyone at Kukri Sports wishes the team the greatest success!
RUGBY PARTNERS AROUND THE WORLD
As part of our focus on rugby this month, we are proud to be able to showcase some of our rugby partners from around the world.
At Kukri Sports, we are committed to providing our rugby partners with the highest quality sportswear, designed to help players perform at their best whilst wearing kit that is durable, comfortable and stylish.
Kukri has a long-standing history of providing elite sportswear and merchandise, tailored to meet the unique needs of rugby players. With deep-rooted values centered around performance, passion, and precision, we have cultivated a global presence in the world of rugby and are renowned for our dedication and commitment to innovation.
This is channelled through our rugby partners around the world, from our relationships with partners such as Ulster Rugby and Waikato Rugby.
Over the coming weeks, we will be shining a light on the relationships with our rugby partners from around the world and how we help to provide support at all levels with cutting-edge kit designs and a commitment to innovation at all levels.
As part of this series, the next rugby partner we will be focusing on is Rugby Alberta.
Rugby Alberta is the provincial administrative body for rugby union in Alberta, Canada, hosting rugby competitions in the province since the 60’s.
Since the first provincial club championships in 1962, Rugby Alberta competitions have grown in size and calibre of competition.
Kukri have been partnered with Rugby Alberta for over a decade, servicing both their age grade programmes and their high performance group – ‘The Wolf Pack’. The Wolf Pack is Alberta’s representative 15s rugby team that competes in the Western and National championships, consisting of teams from Senior Men and Women to U16 / U18 Player Pathway.
Over recent years, our kits for Rugby Alberta have developed a unique identity, utilising the Kukri ‘hot pink’ colour, making the teams instantly recognisable on and off the field, as well as competing in sportswear that provides maximum durability and comfort.
Speaking on the long-standing partnership, Peter Houlihan, Director of Rugby Operations at Rugby Alberta, said “Over the duration of our partnership with Kukri, we have consistently experienced an exceptional level of excellence across product quality, service, and the overall relationship. From the outset of our partnership, we have consistently received rugby kits of the highest quality that have not only met but exceeded our expectations.
“The attention to detail in their products is evident, and our athletes across all age groups have benefitted greatly from the comfortable and durable uniforms provided by Kukri. What sets them apart is not only their superior product quality, but also their commitment to outstanding customer service. They have always been responsive, accommodating, and attentive to our specific needs.
“Whether it was customizing designs, meeting tight deadlines, or providing expert advice on kit selection, Kukri has consistently gone above and beyond to ensure our complete satisfaction.”
We are proud to be partnered with Rugby Alberta and look forward to continuing our partnership to help their teams excel on and off the pitch for years to come.
Kukri are proud to be partnered with Rugby School, a leading British institution whose heritage and prestige is world-renowned.
This year is a special one for the school, marking the 200th anniversary of the game of rugby football. Rugby School is the birthplace of the game and where it all started, when William Webb Ellis took the ball in his arms and ran with it on The Close at Rugby School 200 years ago. Click here to find out more about the anniversary.
As part of the partnership, we provide a full range of bespoke sportswear for staff and pupils, both on and off the field. Our sportswear is designed to meet the needs of young athletes, with the range as comfortable and practical off the field as it is high performance on it.
For more information on the inspiration behind our kits for Rugby School, click here.
Commenting on the ongoing partnership, Debbie Skene, Director of Sport at Rugby School, said “Rugby School’s sports motto is ‘nobody on the bench‘, and we pride ourselves on providing a sporting opportunity for all with a focus on participation, enjoyment, competition and excellence.
“Using Kukri sportswear allows us to express our motto as they offer high-quality sports clothing that meets the standards required by Rugby School’s athletes and teams. It is known for its customization options, allowing Rugby School teams to create unique and personalized designs that represent our school and team identity.”
We are proud to have designed a Heritage Range in collaboration with Rugby School to celebrate the 200th anniversary of the game. Click here to shop now and explore a range of high-performance products, inspired by the game’s rich history.
UBC Women’s Rugby Team
UBC Women’s Rugby team are part of the UBC Thunderbirds Athletics and Recreation franchise based in Vancouver, Canada.
The team have enjoyed great success over recent years after being crowned Canada West Women’s Rugby Champions in 2019 2020, 2021 and 2023, and winners in last year’s Canada West Rugby 7s competition.
They also continued their fine start to the season in their most recent game against University of Lethbridge with a 60-0 win, picking up their third straight clean sheet to continue their dominance in Canada West Women’s Rugby ahead of their final regular season game on 14 October.
As a proud partner of UBC Women’s Rugby team, we work in collaboration with the team on their playing kit and specific rugby apparel, ensuring it is durable and comfortable for the players when participating.
Speaking on the partnership, Dean Murten, Head Coach of UBC Women’s Rugby team, said “UBC Women’s Rugby is very proud to be partnered with Kukri Sports for on-field apparel. We’re extremely happy with the products, the support we receive with designs, and placing orders.
“We know the staff really care about supporting UBC Women’s Rugby in many ways, and they provide outstanding customer support.”
We are proud to be partnered with UBC Women’s Rugby team and wish them luck for the rest of the season.
Interested in finding out more about UBC Women’s Rugby? Click here for more information.
North Brisbane Rugby Club
Kukri is the proud apparel partner for North Brisbane Rugby Club, otherwise known as Norths Rugby Club, providing them with cutting-edge kit designs for the 2023 season and beyond. This includes all ages, from the teams competing in the Queensland Premier Rugby to the teams competing in the Junior Rugby Competition.
The club fields eight teams in the Senior Men’s competition, one team in the Premier Women’s competition and 25 Junior Boy’s teams and three junior Girl’s teams competing in various formats of the game.
North’s Rugby Club are a Premier Rugby Club that were formed in 1991 following a merger between Redcliffe Rugby Club Teachers Norths. The club have teams from the 1st to 6th grade, as well as Colts 1-3 & a Women’s team.
Following an alliance with Queensland University of Technology (QUT) in 2001, in which QUT eventually moved away from an emphasis on sport, Norths decided to server their alliance in 2008 and stand alone as North Brisbane Rugby Club.
North’s have had many players that have represented the Wallabies (Australian national rugby union team), including Dick Marks, John Cornes, Geoff Richardson and Chris Roche. The latter, a star player for North’s during the 1970s and 1980s, was appointed as the club’s Coaching Director in 2005, fostering a strong relationship with players from Papua New Guinea (PNG) and recruited many players of PNG heritage to the club.
The 2016 season saw North’s take significant steps forward under the guidance of new President Kieran Prideaux, new committee and coaches. Their Premier grade notched up five wins, and reserve grade and first grade notched up six wins a piece.
North’s have continued to make great strides on and off the field in recent years, notching many memorable wins art home and away, including two victories over staunch rivals Brothers during the 2018-19 season.
Looking forward to the partnership ahead, Nigel Statham, General Manager at Norths Rugby Club, said “Norths Rugby Club has just concluded the first of a multi-year partnership with Kukri; the way the kit has held up to the rigours of a playing season has impressed all round. We look forward to continuing our partnership into 2024 and beyond.”
To find out more about Norths Rugby Club, click here.
Grasshoppers Club Zürich Rugby
Grasshopper Club Zürich Rugby (GCZ) was founded in 1968 and is the second oldest rugby club in Switzerland.
Kukri’s relationship with GCZ dates back almost two decades. Kukri are proud to be the kit suppliers of Grasshoppers Club Zürich Rugby’s on and off-field sportswear and merchandise.
They have four teams, which consist of three men’s teams and one women’s team, with both the Men’s first team and Women’s first team playing in the highest Swiss league.
The Men’s team have enjoyed recent successes, with the first team winning two of the last three Swiss Championships, and the second team winning this year’s league title. Their Women’s team are also one of the most successful rugby sides in Switzerland, winning the league consecutively between 1998 and 2011.
Speaking on the relationship, Tim Voegtli, men’s first team player at Zürich Rugby Club, said “The relationship goes back almost 20 years where Kukri have been supplying apparel and merchandise for the club since 2009. At the time rugby was a sport in Switzerland that relied solely on expatriates and Zürich being an international city benefitted from of it. The designs from old, classic jerseys still pop up at club home games proudly donned by the now no longer active players of the club.
“The flexibility in design for on and off-field merchandise helped expand the merchandise selection we could offer to our players and fans and have our logo more visible around Zürich.”
To learn more about our global rugby partnerships, click here.
Interested in starting your journey and creating your own team identity? Choose from over 200 exclusive bespoke designs and personalise your kit today. Click here to design your rugby kit.
Stay tuned for more exclusive rugby content coming soon.