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At Kukri Sports, we see our athletes’ feedback as vital to our product development. Insights from National Governing Bodies to local teams shape our sportswear, ensuring it meets top standards in performance, comfort, and functionality.
Customer Feedback as the Heartbeat of Kukri Sports
We take every piece of feedback seriously, acting on valid suggestions to improve our products. Whether it’s adjusting designs or improving fit, our goal is to exceed the expectations of the athletes who rely on our products.
Driving Innovation Through Partnerships
Our partnerships, like the one with British Wheelchair Basketball, are key to our innovation. Their feedback has allowed us to push the boundaries of sportswear design and materials, ensuring our products meet the evolving needs of athletes. An example is a custom designed sports vest to support their athlete’s unique requirements.
Pioneering Inclusive Sportswear
Kukri Sports is committed to developing inclusive sportswear for a diverse range of athletes. From para-athletes to women-specific fits, we ensure our products cater to all, without compromising on performance or style.
Collaborative Product Development
Product development at Kukri Sports is a collaborative effort. We gather feedback from customers, athletes, and our global subsidiaries, ensuring a comprehensive review of product performance. Involving customers in the development process, such as wear trials with elite athletes, ensures our products are rigorously tested before launch.
Turning Feedback into Excellence
Incorporating customer feedback allows us to refine every aspect of our products, from fit to fabric. Our key partners, like Loughborough University and Commonwealth Games England, help us ensure our gear meets elite standards before reaching the global market.
Continuous Improvement in Sportswear
Over the past five years, we’ve made significant advancements in our product range, with innovations like the Powerhouse Rugby Jersey and Elite netball dress. By actively listening to athletes and collaborating with partners, we ensure our sportswear delivers on performance, comfort, and reliability, trusted by athletes worldwide.
