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Category: News

KUKRI SPORTS TEAMS UP WITH DUO FOR GROUNDBREAKING 21-DAY WALK CHALLENGE

United Kingdom

Jack Scadden and Terry Gibbs are embarking on an extraordinary challenge to walk to all ten Gallagher Premiership rugby grounds in just 21 days.

Starting on 20 April, the challenge will culminate at the iconic Principality Stadium on 10 May for the ‘Big Day Out’, where Bristol Bears face Bath Rugby.

The #Prem10BigWalk aims to raise awareness and vital funds for Looseheadz, rugby’s mental health charity, which is on a mission to place a mental health lead in every rugby club around the world.

Kukri is proud to support Jack (and friend Terry Gibbs) in his quest, providing them with high-performance kit featuring a QR code linking directly to information on how supporters can donate.

Jack, a 26-year-old rugby content creator from Somerset, is no stranger to a challenge. Last year, he visited every football club in England’s top seven divisions to raise money for charity.

Looking ahead to his next challenge, which no one has completed before, Jack said, “I wanted to take it on because I want to test myself physically and mentally while helping Looseheadz save lives.”

“The rugby community has always been an incredible place for sport, socialising and opening up to each other. This is my way of giving back.”

In preparation for the 621-mile challenge, Jack has been following a tailored training plan, including strength and cardio workouts designed by his personal trainer.

“I’m relishing the challenge of testing my resilience,” he said. “As tough as it will be, I’m excited to connect with rugby clubs and players throughout the journey and create content to raise awareness.”

Supporting Looseheadz is deeply important to Jack. He’s followed the charity’s efforts to promote mental health within the rugby community and is committed to helping further their mission.

“Looseheadz’s work at grassroots level has been incredible, and I want to contribute to their cause.

“We need to prioritize mental health, and I’m proud to walk for that purpose,” Jack added.

Kukri stands behind Jack’s journey and is dedicated to empowering athletes and raising awareness for causes that make a difference.

How to Get Involved

Supporters can follow Jack’s journey on social media for more information. Join him in making a difference by raising awareness for mental health in rugby.

FOLLOW JACK ON INSTAGRAM

University Support – Beyond the Sportswear

As specialists in bespoke sportswear, Kukri Sports are dedicated to delivering market-leading apparel to athletes of all levels, including many top sporting universities.

Our support extends beyond sportswear, as we recognise the challenges faced by students. By collaborating closely with our university partners, we provide a range of additional support tailored to their needs.

Scholarship Programs

Kukri Sports are proud to support students at our partner universities through scholarships. These awards provide financial assistance to help cover educational costs and are designed to recognise and reward talent, dedication, and potential. By supporting students academically and athletically, we aim to help them achieve their goals and thrive during their university journey.

This program has been (or are currently being) rolled out at the University of Exeter and the University r Worcester

“With the support of Kukri we are able to provide sports scholars within our performance programme with financial assistance to support their international sport expenses, such as accommodation and travel for international level competition.” Paul Kirby, Senior Operations Manager, University of Exeter – Sport

“The financial support afforded by Kukri, in addition to funds and holistic support provided by the University of Worcester, can foster their overall athletic and career progression, allowing students to achieve success both on and off the field.” Charlotte Beaman-Evans, UW Sport Performance and Scholarship lead, on behalf of University of Worcester

Hardship Funds

Kukri understand the challenges students may face during their university journey. That’s why we’re also proud to support hardship funds at some of our partner universities. These funds provide financial assistance to students experiencing unexpected difficulties, helping them stay focused on their studies and athletic commitments without added financial stress.

This fund has recently been offered to Plymouth Marjon University who are in the process of distributing the funding out to the students who need it most.

“Working with Kukri for the last few years has gone beyond providing sport clothing to our students and staff.

Finances continue to be a challenge for all students and the hardship fund has allowed us to support students by providing sport clothing for their academic course or sport teamwear and reduce the outgoings of our students for those that need it the most.

We could not do this without the support of Kukri and it is one of many reasons why we are so pleased to be working together and look forward to the development of our partnership”. Laurence Gully – Director of Sport, Physical Education and Commercial Servies at Plymouth Marjon University.

Internships

There is also a commitment to helping university students gain valuable real-world experience. These opportunities allow students to develop practical skills, enhance their knowledge, and build a strong foundation for their future careers, all while being supported in a dynamic and professional environment.

This opportunity has already been rolled out at a couple of our universities, Loughborough University and Nottingham Trent University, with the latest Intern due to start in the spring.

“These opportunities allow students to develop practical skills, gain real-world experience, and enhance their employability. Work-based learning also boosts motivation and engagement while enabling students to build valuable professional networks.

This process is successful only when we collaborate with partners who share our vision for workplace learning.

Our partnership with Kukri has exemplified this vision, offering our students a holistic experience of working within the industry. By gaining valuable insights into the company as a whole and developing skills relevant to various departments, our students have benefited greatly from this collaboration.” Valerie Dennehy, School of Sport, Exercise & Health Sciences Placements Director & University Teacher in Sport & Exercise Psychology

Work Experience

Kukri Sports are dedicated to supporting students at our partner universities by offering work experience opportunities. These placements provide students with hands-on industry insights, practical skills, and a chance to explore potential career paths, helping them build confidence and prepare for life after graduation.

Recent interns have included Ahmed Ahmed and Ranée James who both felt the benefits of having real-work experience to add to their CVs when entering the job market, post university.

“The best part of this internship was taking what I’ve learned in my university classes and applying it in the real world. The hands-on experience has been invaluable, and it’s made me more excited than ever to pursue a career in sports marketing,” Ahmed Ahmed.

Kukri Sports is proud to go beyond providing bespoke sportswear by actively supporting university students in multiple facets of their journey.

Through scholarships, hardship funds, internships, and work experience opportunities, we aim to make a meaningful impact on students’ lives, both on and off the field.

By working closely with our partner universities, we ensure that this support is tailored to address their unique challenges and goals. Together, we’re not just shaping the future of sportswear but also empowering the next generation of athletes, professionals, and leaders. Are you looking for a new sportswear partner? – GET IN TOUCH

WINTER TRAINING TIPS FROM KUKRI SPORTS

World News

Leading athletes across the UK are embracing the challenge of training in colder, darker conditions.

Kukri Sports understands these demands and is committed to fuelling athletes with performance-driven sportswear designed to keep them focused and prepared, no matter the weather.

Whether you are just starting out on your fitness journey or need more motivation during this time of year, we have got you covered.

Top Tips for Winter Training

To help you stay motivated and perform at your best this winter, here are some top tips for tackling this season’s challenges:

  • Layer-up appropriately: Kukri’s lightweight, moisture-wicking fabrics keep athletes warm without restricting movement. Our products will help to regulate your body temperature without compromising performance.
  • Stay consistent: Maintaining a regular routine, even in the cold, helps athletes stay on track and build resilience.
  • Train with purpose: Setting clear goals of what you want to achieve and focusing on specific improvements makes every session meaningful.
  • Train with others: Training with teammates is a powerful way to stay motivated and get the most out of a session.
  • Celebrate your efforts: Winter training can be tough, but every session brings you closer to your goal. Acknowledge your progress and remember that consistency beats perfection.

Insight from Partner Athletes

We have teamed up with some partner athletes to share their insights on winter training and how they adapt to challenging conditions.

England Lacrosse senior women’s team player, Araminta Loxton-Bernard, highlights the importance of safety and preparation.

“During sessions where it’s cold and dark, having the knowledge that I am visible to cars and bikes, can hear what’s going on around me and don’t have any chance of slipping allows me to train to the fullest and accelerate toward my goals.”

“Post training it is vital to layer back up quickly to keep yourself warm, and Kukri’s endless supply of different warmer options is so important. The tactical jacket or gilet really help my body to regulate its temperature and prevent rapid heat loss.”

England Lacrosse senior men’s team player, Tom Bracegirdle, said “It’s important to take a little extra time to prepare. Warming up thoroughly with dynamic stretching and gradually increasing intensity will help get the blood flowing and prevent injuries.

“Kukri provides a great mix of training gear that allows you to layer up effectively—better to have too many layers and take one off than not enough and feel the cold!“

Chris Hollinshead, an England Athletics level 4 UKA Coach with over 25 years of coaching experience, said “Running in the winter offers a different experience, sometimes enjoyable and other times not so, and the key is to be prepared for that environment.”

“My top tip is to dress appropriately. Also be prepared to adapt the session. This could mean reducing the length of the run when the environmental conditions dictate.”

Barney Bithell, senior men’s hockey player at Loughborough University, adds, “Embracing a structured routine and breaking down goals into smaller milestones helps keep me focused and performing at my best when it’s cold.”

“I find the Kukri winter kit great for training. It keeps me warm and dry and allows me to focus on my performance without being mentally distracted.”

Kukri Sportswear: Designed to Perform

Kukri’s training and leisurewear range is designed to empower athletes in any condition, offering insulating layers, breathable fabrics, and durable designs for peak performance. Explore the full range today and elevate your training this winter

EXPLORE THE FULL RANGE

KUKRI SPORTS AMBASSADOR SHINES IN BERMUDA TRIANGLE CHALLENGE

North America

Kukri Sports is thrilled to celebrate the outstanding achievements of our running ambassador, Ellie Stevens, at the Bermuda Triangle Challenge.

The event, held from 17-19 February and spanning three action-packed days, featured ten overall races, with Ellie competing in The Chubb Bermuda Triangle Challenge Series of three races in three days.

Ellie’s delivered remarkable performances, winning the PWC Women’s Half Marathon, BF&M 10k and claim the title of overall challenge champion. She also secured second place in the elite invitational mile, an achievement that highlights her extraordinary dedication and talent against hundreds of competitors.

Reflecting on her success, Ellie shared:

“Winning the whole event was an incredible experience. I always strive to be the best I can be, and this weekend was a testament to that mantra.

“Every podium is special, and I’m so grateful to perform at this level.”

The Bermuda Triangle Challenge is known for its demanding schedule, with participants tackling multiple events over a short period.

Ellie’s ability to deliver consistent excellence across all three of her races in just three days was a true testament to her resilience and preparation.

“I take it one day at a time. My approach was simple: focus on each race as it comes, run the mile you’re in, and leave nothing behind. It’s an intense but deeply rewarding experience.”

The elite invitational mile, a fast-paced competitive event, was another standout moment for Ellie:

“The race is just fast and furious. There’s no time to think – you just go all out. I surprised myself by staying up front with the pack and securing second place. It was a true test of grit and muscle memory.”

Preparation Through Adversity

Ellie’s preparation for the event involved training through challenging conditions in the UK, where icy weather added an extra layer of difficulty to her regimen.

However, her mental and physical resilience shone through.

“Mentally, you just have to stay strong and focused. I simulated the challenges of the race in my training and worked closely with my dad and coach to ensure I was ready for anything the weekend would bring.

Ellie also mentioned how her Kukri apparel was vital throughout the event:

“I absolutely love my Kukri kit. It’s stylish, breathable, and perfect for the extreme humidity of the half marathon.

“It gave me confidence and pride to represent such a supportive brand.”

Looking Ahead to the Mesa Marathon

Ellie is now preparing to tackle her first-ever Mesa Marathon on 8 February 2024. This marks a new milestone in her career as she embraces the challenge of transitioning from shorter distances to the marathon.

“This is a big personal goal. Coming from a track background, moving into marathons has been a journey. I wanted to make sure I ready, and then make sure I did one in my 40th year.

“I love a challenge and want to be the best I can be. I know that I will leave no stone unturned and give it my best shot.”

Kukri is very proud to support Ellie on her journey and looks forward to cheering her on at the Mesa Marathon and beyond as she continues to Unleash Greatness.  

FIND OUT MORE ABOUT ELLIE

HIGH-PERFORMANCE FABRICS DRIVING ATHLETE SUCCESS

United Kingdom

Kukri Sports is at the forefront of performance-driven fabrics, designed to empower athletes from grassroots to elite level.

In the following article, learn about the innovative materials used in Kukri’s range of sportswear, including moisture-wicking, breathable and sustainable fabrics, and how they are empowering athletes at all levels to perform at their best.

The Power of Performance Fabrics

At the heart of Kukri’s sportswear innovation are its high-performance fabrics, carefully selected to meet the varying demands of athletics, netball, rugby and many other sports.

– Moisture-wicking Technology:

Fabrics like Ascend, S-Spire, and Kohilo absorb moisture from the body, keeping athletes dry and comfortable in high-intensity sports such as netball and rugby.

– Breathability & Comfort:

Materials such as Power Knit and Blitz enhance breathability and regulate body temperature, helping athletes stay cool and comfortable in endurance sports like athletics.

– Durability & Strength:

Built to withstand contact sport like tough tackles in rugby and long endurance runs, fabrics like Blitz, Kohilo, and Tri-Stretch offer unmatched durability, ensuring athletes can push their limits in the most demanding conditions.

– Sustainability

Kukri is committed to reducing environmental impact with materials like Ri-Sist, crafted from recycled polyester to provide sustainable performance without compromise.

Empowering Teams Worldwide

Kukri’s innovative sportswear, trusted by teams like British Gymnastics, Commonwealth Sport Canada, England Athletics, and Somerset County Cricket Club, has empowered athletes worldwide. Notable examples include Loughborough Lightning Netball team, who dominated the Netball Super League to defend their title with dresses that are engineered for performance and comfort.

Similarly, Somerset County Cricket Club, with the support of Kukri, were crowned 2023 Vitality Blast champions, showcasing the strength and durability of fabrics that keep elite athletes at the top of their game.

Jason Kerr, Head Coach at Somerset County Cricket Club, said, “We have been working with Kukri for a number of years and have created an outstanding relationship. They are receptive to ideas and feedback, producing kit that not only looks good but is also comfortable to play and train in. They genuinely consider the needs of the players both on and off the pitch.”

Our Latest Product Developments

As part of its commitment to enhancing performance and meeting the ever-changing demands of sport, Kukri continues to evolve its product line.

Recent updates include:

  • A new rowing range – designed for enhanced flexibility and durability to support athletes on the water. Includes a wide range of products, including a unisex rowing suit with a four-way stretch, ergonomically designed with bonded seams to avoid rubbing and tech tops using lightweight recycled polyester.
  • Tournament rugby short – Designed with ripstop and tri-stretch fabrics for unmatched strength and comfort during high-intensity play.
  • Women’s impact leggings – New and updated leggings that combine a superior stretch with a sleek design, offering female athletes a fit suitable to their needs.

Sophie Birtwell, Product Developer at Kukri Sports, added, “By using cutting-edge fabric technologies and listening closely to athlete feedback, we ensure every garment meets the challenges of the game head-on. Whether it’s moisture-wicking jerseys for rugby or stretch fabrics for netball dresses, we’re dedicated to helping athletes feel confident, comfortable, and ready to perform at their best.”

Built for Every Athlete

Whether you’re a professional athlete or just starting your sporting journey, Kukri has the right sportswear to elevate your performance.

Contact us today and find out how our products can help you achieve your goals.

GET IN TOUCH

KUKRI SPORTS’ NETBALL DOMINANCE IN NORTHERN IRELAND

Ireland

Kukri Sports has firmly established itself as a leader in Northern Irish netball, now proudly partnered with 17 out of 31 registered clubs in Northern Ireland, driving the success and growth of the sport across the region.

Kukri’s influence in Northern Irish netball goes beyond supplying training and matchday kits. We are a trusted partner to clubs ranging from grassroots to elite level, as well as various schools and universities in the region, offering comprehensive support to ensure teams excel on and off the court.

Comprehensive support for clubs at every level

At Kukri, we understand that every club has its own identity, which is why we offer fully customisable kits tailored to each team’s needs. From unique designs that represent the spirit of each club, to the latest fabric technology for elite performance, we ensure that all club’s athletes feel both confident and supported on and off the court.

This is highlighted through our long-term partnership with Netball Northern Ireland, where Kukri are the official kit supplier for representative teams and has recently become the title partner for the Netball NI Premier League.

A growing presence across Ireland

Our growing presence in Northern Ireland highlights our commitment to supporting athletes at all levels, with strong partnerships in netball, volleyball, hockey, and rugby.

Our Northern Irish netball partners include:

Fuelling partner growth and success

Through our partnerships, local clubs in Northern Ireland have seen their teams grow and achieve success on and off the court. An example of this is Larne Netball Club, who have recently launched a second’s team and started a junior section that enables more players to participate.

“We’re not just about providing kit – we’re about supporting netball clubs every step of the way, said Neil Patterson, Country Manager for NI and ROI. “With our growing presence across Northern Ireland, our partnerships are built on understanding the unique needs of each club and the demands of the game.

“We’re committed to ensuring that clubs at all levels have the tools and support they need to focus on what matters most: performing at their best on the court and driving the continued growth of netball across the region.”

Speaking on the partnership, Betty Wilson, club coach at Larne Netball Club, said “Kukri’s support has been invaluable, from providing samples, to updates and solutions to any issues. The quality and service have been exceptional.”

“Working with Kukri on our club dresses and club shop is always a smooth and enjoyable process,” said Fionnuala Toner of Belfast Ladies Netball Club, who have been crowned Premier League champions for the last two consecutive seasons.

“The design team are a huge help in making the process as efficient and seamless as possible, and the quality of the dresses are always great.”

Kukri Sports Netball Ambassador

Kukri have also recently welcomed Netball Northern Ireland star Lauren Walshe as their new netball ambassador.

Lauren, who becomes Kukri’s first ambassador in the region, highlights the brand’s commitment to supporting athletes on and off the court.

READ MORE HERE

Get in touch

Are you looking to design your own netball kit? Get in touch.

Bahrain RFC Rugby Star Joins Kukri Sports as Brand Ambassador

Middle East

Kukri Sports is thrilled to announce a new brand ambassador partnership with rising rugby star Josh Drain.

The talented fly-half and full-back, who represents Bahrain RFC, has quickly made a name for himself with his dynamic playing style.

Background and Rugby Journey

Drain, who joined Bahrain RFC in September, a long-standing partner of Kukri Sports for over a decade, is eager to represent Kukri and bring his passion for rugby to the Middle East.

“I’m very pleased to be joining Kukri as an ambassador,” Josh said. “Having worn Kukri kit during my time at Ulster, I know firsthand the quality and performance of their products.

“It’s exciting to now represent the brand and hopefully raise awareness of Kukri more in the rugby community here in Bahrain and across the region.”

Reflecting on his exciting rugby journey, Josh shared, “I started playing for Ballymena Rugby Club and then progressed through to the Ulster Schools Programme.

“I moved to Northumbria University where I played for Northumberland under 20’s, and then in July this year I made the move to Bahrain.

“The transition has been intense with the conditions being tough at first, but I’m loving it here.”

Key Milestones

Josh’s career up to date has been shaped by key experiences, from representing Ulster in their age-grade squads, including the U18 Schools’ and U19 squads, to representing Northumberland U20s.

Some of Josh’s memorable moments on the pitch include winning the Medallion Cup at U16 level and a league title with Northumberland.

The pandemic also played a significant role in his development, as it disrupted his final school year but allowed him to refocus on his passion for rugby.

“Covid made a big difference to my journey, as it ended my final school year, but it also gave me the opportunity to refocus on rugby and enjoy the game again. Since then, it’s been going really well.”

Ambitions with Bahrain RFC and Kukri

As part of Bahrain RFC, Josh is now focused on the upcoming Dubai Sevens, where nine other Kukri partners will be participating at the prestigious event from 29 November to 1 December.

“I’m really looking forward to the [Dubai] Sevens and seeing how we do. Our main focus is on the Premiership rugby final – we’re hoping we can make the play-offs and then anything can happen from there.

“Personally, I just want to play as much as possible, contribute to the team and do my best.”

As an ambassador, the 21-year-old hopes to inspire the next generation of rugby players.

“I want to promote rugby and Kukri, but more importantly, I want to show the fun side of the sport.

“At the end of the day, enjoying the game is what it’s all about, and I hope I can bring that energy to the rugby community with the brand’s support.”

Kukri Sports is thrilled to have Josh Drain as part of the team and looks forward to an exciting partnership ahead.

LEARN MORE ABOUT JOSH

Find out more about Bahrain RFC

KIERAN MOLLOY REFLECTS ON UNDEFEATED YEAR AND SETS SIGHTS ON DOMINANT 2025

United Kingdom

2024 has been a landmark year for rising boxing star Kieran Molloy, marked by thrilling victories and his continued rise in the boxing world.

The Irish-born boxer and Kukri Sports ambassador capped off the year in style, extending his undefeated professional record to a flawless ten wins from as many fights.

His latest triumph marked his third victory this year, following a commanding performance against Matthew King in June and a hard-fought win over Sergio Garcia in April.

Reflecting on his milestone, Molloy commented:

“My main aim is to win however it comes, but I’ve been performing well, adjusting to each style that I’m faced with.

“It’s all about stepping up the opposition and chasing titles.”

A Year of Growth & Determination

Molloy’s path to this record hasn’t been without challenges. This year, he made the bold decision to switch gyms and environment, a move that proved instrumental in elevating his fight style and approach.

“I have adjusted to the new training environment quite well. I’ve been boxing since I was five years old, so I’ve had a lot of different coaches over the years, but I’m training alongside people who are on exciting journeys as well.”

When asked what has fuelled his success this year, Molloy explained:

“I think a lot of it is attention to detail and being obsessed with what you do.

“There is a structure and a plan behind everything we do, but a lot of it comes down to dedication and training. You have to show up every day, even when you don’t feel like it, always trying to improve yourself.”

Facing Challenges in the Ring

Among his standout moments this year, Molloy points to his April fight against Sergio Garcia as a defining test of his resilience.

“It was the first time in my professional career I’ve been dealt with a bit of adversity. I was on the canvas in the sixth round and answered some questions of myself.

“I learned a lot from that fight, but we’ve been there, we’ve dealt with it, and I know if it does happen again, that I have to come out of it.”

Support from Kukri Sports

The 26-year-old’s exciting journey has been supported in his partnership with Kukri, whose sportswear has played a vital role in his preparation and performance.

“It’s been brilliant having access to Kukri sportswear for training and fights. I’ve never been stuck for something to throw on, but not only that, it allows me to train full time as well.

“Their support has really helped me to fully focus on my career, and on fight nights, the team is always looking slick with the Kukri merchandise – it looks really nice too.”

Dreaming Big Ahead of 2025

Looking ahead, Molloy has ambitious plans for the coming year, setting his sights on international belts and climbing the global rankings.

“I’d like to fight in London, maybe St. Patrick’s weekend in March. We’re in talks with GBM to see if we can get that one over the line, which would be unreal.”

With his sights firmly set on a blockbuster 2025, Molloy is ready to make his mark on the world stage:

“We’re planning on a massive 2025, so it’s going to be by far the biggest year yet. We’re going to keep growing on that ladder and chase those titles—watch this space.”

FIND OUT MORE ABOUT KIERAN MOLLOY

KUKRI SPORTS ANNOUNCES EXCITING NEW YOUTH TALENT PROGRAMME AMBASSADORS  

United Kingdom

Kukri Sports is excited to unveil its new Youth Talent Programme (YTP) Ambassadors for 2025, in collaboration with our long-standing partner England Athletics.

The exciting roster of young athletes, who compete in a variety of events including javelin, hammer throw and sprinting, have been selected carefully from the England Athletics Youth Talent Programme.

The youth talent programme is a key starting point on the Talent Pathway, helping to nurture and develop the next generation of athletes and para-athletes aged 16-18.

Meet the YTP Ambassadors

Kukri is proud to introduce the following athletes, who are joining as brand ambassadors for the first time.

Alice Howie

Event: Hammer

From a multi-sport background, Alice found her passion in hammer throwing at age 9. Since then, she’s enjoyed multiple competition successes.

READ ALICE’S Q&A

Euan Murray

Event: 100m and 200m

A talented F64 athlete, Euan received his first running blade age 10, and has since made a significant impact in sprinting, including earning his debut England vest.

READ EUAN’S Q&A

Harriet Court

Event: Javelin

Harriet’s sport career began in childhood with sports like tennis, football and netball. She discovered athletics at 11 and has already achieved notable wins and personal milestones in javelin.

READ HARRIET’S Q&A

Isabelle Stamp

Event: Shot put

Isabelle took up athletics over four years ago, after a recommendation from her sports teacher. She’s since earned recognition for England at national competitions.

READ ISABELLE’S Q&A

Isabella Turner

Event: Pole Vault

Initially starting with high jump at age 13, Isabella quickly switched to pole vault and, within a year, began reaching impressive heights.

READ ISABELLA’S Q&A

Qi-Chi Ukpai

Event: Triple jump, high jump, long jump & sprints

Qi-Chi began competing in a variety of athletics events at a young age and has since found her passion in sprinting. She achieved an international title in 2023.

READ QI-CHI’S Q&A

Tom Webb

Event: Triathlon

Tom began his journey with a win at a County Schools Championship in year 4, and he’s continued to impress, including a standout victory back in August.

READ TOM’S Q&A

Supporting our Ambassadors

At Kukri, our mission is to provide more than just high-quality sportswear. We’re dedicated to offering a comprehensive support system that helps our new Ambassadors succeed both on and off the track.

  • Elite Sportswear for Peak Performance – Our cutting edge sportswear is designed to elevate athletic performance, offering unmatched comfort, flexibility and durability.
  • Brand Engagement & Social Media Opportunities – Beyond the track, our ambassadors will enjoy a range of brand engagement opportunities. They will have their chance to share their journey with the athletics community through our social media channels, and gain insight into building their own personal brand.
  • Representing Kukri at England Athletics Events – Our ambassadors will proudly wear the brand at various England Athletics competitions and training events.

Josh Beal, Sales Director at Kukri Sports, commented: “We are thrilled to welcome our new YTP Ambassadors for 2025.

“Through access to high-quality sportswear and unique brand engagement opportunities, we’re committed to helping these athletes reach their full potential and supporting them as they progress through the competitive season.”

“We look forward to working with these talented individuals over the next year and seeing their progress across competitions.”

Alan Richardson, Talent Pathway Manager at England Athletics, said “We are delighted to have the continued support of our partner Kukri in delivery the YTP and the support offered to the programme. Not only do our athletes get an increased kit package of support, but the Kukri contribution follows the educational ethos of the YTP in giving them continuous support and education in how best to work with a brand and make best and appropriate use of social media”.

Kukri is also excited to announce that Amy Thompson, a previous YTP Ambassador, has become an ambassador for the brand.

READ MORE HERE

Kukri Sports are proud to be partnered with England Athletics and are committed to providing athletes with the sportswear and support they need to perform at their best.

Find out more about England Athletics

Find out more about our Ambassadors