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Category: News

COMMITTED TO PROMOTING HEALTHIER LIFESTYLES

United Kingdom

Throughout the last month, Kukri Sports is pleased to have shone a spotlight on the many benefits of a healthier lifestyle.

Our ‘Get Fit Month’ campaign was designed to inspire individuals to prioritise their physical well-being and fitness through raising awareness of the importance of exercise.

We were proud to collaborate with key partners to provide insightful perspectives from athletes across a wide range of sports.

Highlights of the campaign included:

Fitness tips from Yorkshire CCC & Northern Diamonds stars: Read more from Dawid Malan, Shan Masood and Lauren Winfield-Hill on their tips on nutrition and recovery. Click here.

    Core workout with Gracie Wall: Our YTP Ambassador gave an insight into one of her core workouts that you can incorporate into your routine. Watch the full video here.

    Q&A with British Wrestlers: We spoke with Kelsey and Danoush from British Wrestling on their workouts, nutrition and the importance of mentality in their performance. Find out more here.

    Daily routine with Loughborough Lightning’s Annabel Roddy: Loughborough Lighting Netball’s Annabel Roddy shared an insight into her daily routine, from intense gym work to her drills in training. Watch the video here.

    Gym tips from fitness instructors: Loughborough University fitness coaches gave you five exercises to kickstart your journey in the gym. Learn more here.

    “Get Fit Month was a great way to showcase our commitment to raising awareness about the benefits of a healthier, active lifestyle. Collaborating with athletes provided fantastic insights into their fitness perspectives, inspiring people to take action towards a healthier lifestyle.” Andrew Ronnie, Group CEO at Kukri Sports.

    Kukri looks forward to building on its momentum and continuing to inspire positive change in the lives of its customers and other fitness enthusiasts worldwide.

    For more information on how we can fuel your journey, get in touch.

    Balmy Beach Rugby Club and Kukri Sports Canada Announce Landmark Partnership

    Canada

    Kukri Sports is thrilled to announce a new three-year partnership with Balmy Beach Rugby Club, based in Canada, as their official on-field and off-field apparel supplier.

    Balmy Beach Rugby Club is a renowned institution in Canadian rugby, boasting a rich history and successful programs for senior and youth players. Kukri is excited to support the club over the next three seasons by providing custom-designed apparel that reflects Balmy Beach’s proud legacy as a leading Canadian rugby club.

    “Kukri Sports is excited to be supporting the club over the next 3 years with custom products and designs which will look to promote the proud history of Balmy Beach as a leading club in Canada. Look out for the club members sporting their new Kukri leisure, training and performance apparel during the 2024 season.” Dan Gordon, Easter Canada Sales Manager – Kukri Sports

    The exclusive partnership with Kukri North America allows Balmy Beach to design and deliver competition, training, and spirit wear that fosters a unique identity for each team while maintaining a consistent look and quality that aligns with the club’s vision and values.

    “Balmy Beach RFC is proud to announce a new partnership with premier rugby kit designer and supplier Kukri Sports.  The Beach has been a long-time customer of Kukri, from our juniors to our senior teams, and this new partnership solidifies our ongoing successful collaboration to deliver best in class kit and support to our players and teams.  Kukri has always provided excellent and innovative customer support and products to the Beach; looking forward to hitting the pitch in 2024 (and into the future) in our custom designed Kukri competition and spirit wear.” Chris Kalbfleisch, Junior Rugby Director, Balmy Beach RFC.

    About Balmy Beach Rugby Club

    The Balmy Beach Rugby Club (established in 1955) is a large and successful rugby club in Toronto with a rich history. They offer programs for men, women, and youth (from U8 to U18+) and focus on fostering a love for the game in a fun and progressive environment. They are especially proud of their Senior Men’s section’s 13 McCormick Cup wins (tied for most in Ontario Rugby history). New and experienced players are always welcome.

    Find out more about Balmy Beach Rugby Club.

    To find out how we can support your sportswear needs, contact us.

    GET FIT MONTH: TIPS FROM YORKSHIRE CCC & NORTHERN DIAMONDS PLAYERS

    United Kingdom

    Yorkshire County Cricket Club and Northern Diamonds stars share their top tips to staying fit this Get Fit Month with Kukri Sports.

    Gain valuable insights from experienced players including Dawid Malan, Shan Masood, and Lauren Winfield-Hill as we explore essential fitness elements: consistency, sleep, nutrition, and mindset, highlighting their importance in your fitness journey.

    Nutrition: fuelling your body for success

    Nutrition plays a vital role in athletic performance. A well-balanced diet ensures sustained energy levels necessary for games, competitions and workouts, and also allows you to recover properly after exercise.

    Dawid Malan insisted that maintaining a healthy diet and staying active have been vital for peak performance in his career. “”Trying to eat as healthy as you can and getting into the gym as often as you can, just staying active at every opportunity is crucial.”

    Malan’s teammate, Shan Masood, highlighted the significance of balance in nutrition. “Nutrition has been one of the biggest changes in my life,” he explained. “Everyone needs a balance; you can’t just go one way 100% and not eat something that you like.

    “I try to keep an 80-20 rule, I eat well 80% of the time and then 20% I allow myself to cheat a bit and enjoy myself.”

    Sleep: maximising recovery and performance

    Quality sleep is essential for athletes to recover and perform at their best, playing a key role in metabolism, the growth and repair of muscle tissues.

    Masood underscored the importance of adequate rest for all athletes. “I would say sleep is the number one factor in fitness,” he states. “As you get older, you realise how important that is in terms of performance.”

    “Getting a good night sleep is so underrated, in terms of how you feel and how you attack the next day too,” said Lauren Winfield-Hill.

    Mindset: cultivating mental resilience

    A strong mindset is essential for overcoming challenges and staying focused on fitness goals. Mindset plays a critical role in determining your level of motivation and commitment, providing you with the mental strength to push through challenges, maintain consistency and stay on track towards your goals.

    Winfield-Hill stressed the importance of mindset in achieving success. “Don’t rely on motivation, rely on a good plan and discipline. I think motivation is like you are depending on factors, for me it’s about prioritising and getting it done.

    “It’s important to have a plan, such as planning your week out with different exercises on certain days, rather than relying on that moment or feeling that you want to do it.”

    Embarking on a fitness journey might seem intimidating, yet with the guidance of expert tips from these leading professionals, you can progress towards your goals, one step at a time.

    Player profiles:

    Dawid Malan: Renowned as a standout figure in international cricket, Dawid Malan has left an indelible mark on the sport with his exceptional batting prowess, including being ranked as the world’s number one T20 batter in September 2020. Find out more about Malan here.

    Shan Masood: Currently serving as Pakistan’s Test Captain, Shan Masood brings invaluable experience to Yorkshire CCC, delivering pivotal runs and steering them to significant victories over recent years. Find out more about Masood here.

    Lauren Winfield-Hill: Lauren Winfield-Hill, a standout in English cricket, has achieved notable victories in the Hundred and the Rachael Heyhoe Flint Trophy. With over 100 appearances for England and a record of championship wins, she remains a formidable force in the sport. Find out more about Winfield-Hill here.

    Upcoming Action

    Both teams are geared up for T20 action in their new shirts, with Yorkshire CCC starting their campaign against Worcestershire on May 30, and Northern Diamonds against Lancashire Thunder on May 19 in the Charlotte Edwards Cup.

    Take a closer look at the new Yorkshire CCC and Northern Diamonds T20 shirts.  

    Kukri have been partnered with Yorkshire CCC for two years as the club’s official kit and training wear supplier.

    We extend our best wishes to both teams for a successful cricket season. Find out more about Yorkshire CCC here.

    Stay Connected

    For more information on our Get Fit Month campaign, click here.

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    Jo Simpson appointed to Kukri Sports Global Board

    Kukri Sports has today announced the appointment of Jo Simpson FCCA to their Global Board.

    Jo is the current Commercial Director at the University of Nottingham, a Russell Group university and one of the top 100 universities in the world.  She brings a wealth of experience across the private and public sectors to Kukri.

    Through her illustrious career Jo has led outstanding commercial growth within all organisations she has worked for.  A Fellow of the Chartered  Certified Accountants she has held multiple Finance Director roles across a range of public and private sector organisations including Next and Vickers plc.

    Across the sporting world she has had huge impact, using her commercial acumen and financial skillset to create a legacy of success. In key roles as Finance Director at Youth Sport Trust and Finance Chair and Vice Chair of the Board at British Wheelchair Basketball she brought new levels of financial growth and stability. As Commercial Director at Youth Sport Direct, British Triathlon and Loughborough University she led unprecedented levels of innovation, development and success.

    She continues to have a global impact on sport as a member of the Board of Directors at SIS Pitches, one of the world’s leading sports surface suppliers, and as a Board member with Sport England’s Sport Council Trading Company. 

    Kukri Group CEO Andrew Ronnie said “Jo combines commercial success across complex global organisations both in the public and private sector with a passion for developing the very best from the teams she works with. Her value led approach, commercial and financial aptitude and far-reaching impact across the sporting world means we are extremely proud to have Jo join the board.

    “We have ambitious plans for growth and this appointment is a fundamental part of our long-term strategy to be a world leader in team sport apparel and build a global brand”. 

    Jo Simpson said “I am thrilled to be joining the Kukri Sports Global Board. Their values and the quality of products they produce means that Kukri is ideally placed to further their growth and impact globally. I am excited to be part of the next steps of the journey of this historic brand as they continue on their mission to empower athletes worldwide”.

    Kukri Sports Announces New Five-Year Partnership with Nottingham High School

    United Kingdom

    Kukri Sports is delighted to announce a new partnership agreement with Nottingham High School, in a five-year collaboration as the official kit partner.

    This partnership signifies a shared commitment to excellence in Sports and Education. Nottingham High School, renowned for its dedication to nurturing academic and sporting talents, has chosen Kukri as its exclusive supplier of sports kits, further enhancing the school’s sporting identity and performance.

    Under this new partnership, Kukri will provide Nottingham High School with bespoke, high-quality sportswear tailored to the school’s specific requirements. From rugby and netball to hockey and cricket, Kukri will equip Nottingham High School’s athletes with cutting-edge sportswear, designed to maximize performance and instil a sense of pride on and off the field.

    “We are thrilled to embark on this exciting journey with Nottingham High School,” said Josh Beal Sales Director at Kukri Sports. “As a company deeply committed to supporting education sports and fostering sporting talent, we are honoured to partner with such a prestigious institution. Together, we aim to empower Nottingham High School’s athletes to reach their full potential and achieve success both on and off the field.”

    Richard Alexander OLY, Assistant Head, Co-Curricular Nottingham High School. “The partnership between Kukri Sports and Nottingham High School reflects a shared vision of promoting excellence, participation, teamwork, and respect within the diverse school community. Both parties are excited about the opportunities this collaboration will bring and are committed to supporting the development of young athletes into a lifelong relationship with sport and fitness.“

    The partnership between Kukri and Nottingham High School reflects a shared vision of promoting Sporting wellbeing, athleticism, teamwork, and sportsmanship within the school community. Both parties are excited about the opportunities this collaboration will bring and are committed to supporting the development of young athletes into a lifelong relationship with sport.

    About Nottingham High School

    With over 500 years of history Nottingham High School is a prestigious independent, known for its academic excellence and rich tradition of sporting achievement. Committed to providing a holistic education, Nottingham High School offers a wide range of academic and extracurricular opportunities to its students – Find out more.

    To find out how we can support your sportswear needs, contact us.

    Kukri Sports announces 3 prestigious school partnership extensions

    United Kingdom

    As a dedicated provider of sportswear for leading educational institutions globally, Kukri is delighted to announce its continuation of three more key partnerships. Following over a decade of collaboration with each of Bishop Stortford College, Reigate Grammar School and Kings College School Wimbledon, Kukri is set to renew these valued associations through long-term contracts.

    The extensions include a 10-year partnership extension with Bishop Stortford College, a 5-year commitment with Reigate Grammar School, and an additional 5-year collaboration with Kings College School Wimbledon.

    With a history of over a decade of partnership, Kukri Sports has become an integral part of the fabric of these institutions, reflecting their commitment to excellence and shared values. Through these renewals, Kukri reaffirms its dedication to supporting the sporting endeavours of schools and nurturing the next generation of athletes.

    Russell McCluskey – Director of Sport, Kings College School Wimbledon

    “It has been a pleasure working with everyone at Kukri as our sports supplier here at King’s. Whether it be the ease of communication, the quality of the kit for both pupils and staff, or the efficiency of the turnaround at those crucial times of the school year, we have neem delighted with the service.”

    Evan Stewart – Director of Sport at Bishop Stortford College

    “One of our key ambitions at the College, is that all pupils are happy to be engaged in meaningful physical activity, and enjoy all aspects of sport, health, and fitness. Our partnership with Kukri supports us in delivering this ambition, by providing bespoke kit for pupils, so they look and feel comfortable when training and representing the College in matches.”

    George Browning – Director of Sport at Reigate Grammar School

    “RGS and Kukri have a long-standing relationship which we are delighted to have recently extended.  Our students will continue to benefit from high quality sports kit for years to come from a provider that is supportive of what we are trying to achieve as a school”. 

    The partnerships are another example of Kukri’s standing and commitment to providing market leading products and services to education providers who prioritize excellence in academics and sport.

    “We are delighted to continue our partnerships with these three elite education providers. All three share our commitment to excellence, and we are proud to support their sporting activities by providing high-quality, bespoke-designed teamwear,” said Josh Beal, Sales Director at Kukri Sports. “The extensions are a testament to the strong relationships we have built over the years and our dedication to meeting the unique needs of each school’s sporting community.”

    The partnership announcements come at an exciting time for the business as we look forward to another exciting year, which will include some fantastic sporting events featuring our partners, including the commencement of the 2024 cricket season, featuring both Somerset CCC and Yorkshire CCC, the prestigious Hong Kong Sevens competition and the Netball Super League, featuring reigning champions Loughborough Lightning and Severn Stars, plus much more.

    Follow us on our social channels to keep up to date with the latest news from Kukri Sports.

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    To find out how we can support your sportswear needs, contact us.

    Learn more about the schools:

    https://www.kcs.org.uk/
    https://www.bishopsstortfordcollege.org/
    https://www.reigategrammar.org/

    KUKRI SPORTS CELEBRATES THRILLING 2024 HONG KONG SEVENS

    Asia

    Following the conclusion of the 2024 Hong Kong Sevens tournament, we were delighted to have supported the world-class rugby action that unfolded in Hong Kong.

    Kukri Sports served as a vital partner of the tournament for the 19th consecutive year, contributing to the energy and excitement in the last ever tournament at the iconic Hong Kong Stadium.

    We were proud to be the kit supplier for both Hong Kong China men and Hong Kong China women’s teams, as well as providing an official Hong Kong Sevens merchandise range that featured a wide range of products including replica shirts, t-shirts, hoodies, jackets and accessories.

    The 2024 Hong Kong Sevens, which marked 30 years at Hong Kong Stadium, took place from 5-7 April, living up to its reputation by delivering three days of action-packed matches, electrifying atmosphere and a vibrant celebration as the HK7s returned to its very best.

    Hong Kong China men’s team made history by being crowned champions of the inaugural Melrose Claymores competition, whilst Hong Kong China women’s team also displayed their talent, narrowly missing out on glory after reaching the final.

    Reflecting on a memorable Hong Kong Sevens, Bryn Phillips, a member of the Hong Kong China men’s team said, “Winning the Melrose claymores tournament was a proud moment for us as a team. With our ambition to be number one team in Asia, and to showcase and perform like that in front of a sell out home crowd was a special feeling. To celebrate and share the moment of victory with fans post-game was unforgettable.”

    “I was a huge fan of this year’s retro throwback Kukri kit. The striped style and design drew inspiration from some of the earlier years and brought up iconic memories of the likes of Rowan Varty and Tom McQueen wearing it. 

    “The collars and buttons are from shirts of old, but the lightness and fit meant they felt like a performance shirt. It was amazing to see so many of this year’s replica jerseys in the stands and they look great in both the red and blue versions.”

    Chong Ka-yan, a member of the Hong Kong China Women’s team, added, “I’m happy to have played in the final. It was great to play with this team and in such a fabulous environment.

    “We played as a team. Every moment we played well, like making tackles, going forward, scoring tries, we celebrated every little thing and supported each other, and it served us well throughout the HK7s. 

    “Kukri’s designs were a great variety kits for us, tailor-made for our specific needs on the pitch. Also the range of products in our training kits and leisure wear were comfy and high quality, which helped us perform to our potential.”

    “The Hong Kong Sevens is a true testament to the spirit of rugby, and we couldn’t be more thrilled with the incredible showcase of talent and excitement witnessed during this year’s fantastic tournament,” said Clare Millington, Asia General Manager at Kukri Sports.

    “It’s been a privilege to not only supply the official HK7s merchandise, but also support both the Hong Kong China teams with their kits as they competed with passion and determination.”

    As the 2024 Hong Kong Sevens concluded, Kukri extends its congratulations to all the teams that participated and celebrates the success of this year’s tournament.

    For more information on the Hong Kong Sevens, click here.

    For partnership enquiries and how we can support you, get in touch.

    Kukri Sports and Northern Ireland Volleyball Extend Partnership

    Ireland

    Kukri Sports are thrilled to announce an extension to its successful partnership with Northern Ireland Volleyball, the National Governing Body for the sport. The renewed collaboration reinforces Kukri’s unwavering commitment to the development and growth of the sport across the region.

    Northern Ireland Volleyball plays a pivotal role in nurturing the sport, from grassroots level to elite competition. Through the extended partnership Kukri will continue to provide playing kit and leisurewear for the Northern Ireland squads, to look the part both on and off the court.

    “At Kukri Sports we are deeply passionate about supporting athletes and sports communities,” said Neil Patterson, Country Manager for Northern Ireland and the Republic of Ireland at Kukri Sports. “We are thrilled to extend our partnership with Northern Ireland Volleyball, an institution that shares our commitment to fostering talent, promoting inclusivity and driving excellence in the sport. Together, we will continue to elevate the sport and empower athletes across Northern Ireland.”

    The partnership extension will see Kukri Sports working closely with Northern Ireland Volleyball to provide customized teamwear, training gear, and equipment solutions tailored to the specific needs of volleyball players and clubs throughout the region. By leveraging Kukri Sports’ expertise in sports apparel and equipment, Northern Ireland Volleyball aims to enhance the quality of resources available to its members and further advance the sport’s development.

    Johnny McClenaghan, Treasurer NI Volleyball commented, “We’re delighted to extend our partnership with Kukri Sports. As we continue to develop our offering to our players, coaches and referees, the support and professionalism from Kukri has been second to none. The quality of the apparel and the timeliness deliveries has made a huge difference to how our squads operate and the online store has taken away a major headache from our team managers. We hope to continue to grow this partnership long into the future as we continue to grow the sport here in Northern Ireland.”

    This partnership signifies a fusion of innovation and tradition on the volleyball court, aiming to enhance the overall sporting experience for Northern Ireland Volleyball players and fans alike. For more information on Northern Ireland Volleyball, please visit www.nivolleyball.com.  

    If you are interested in partnering with Kukri Sports or have inquiries regarding your kit requirements, feel free to Get In Touch.

    PROMOTING A HEALTHIER LIFESTYLE

    United Kingdom

    Kukri Sports is thrilled to unveil its latest campaign, Get Fit month. Set to unfold throughout April to coincide with lighter nights and better weather, this initiative aims to ignite a passion for exercise and shine a spotlight on the many benefits of a healthier lifestyle.

    As a leading provider of sportswear that empowers athletes worldwide, we are excited to bring you an entire month of content dedicated to providing tips, advice, and inspiration directly from our professional partners who embody the spirit of dedication and perseverance, alongside highlighting the products that bring out the best in our athletes, wherever you are on your fitness journey.

    Our goal is to empower you with the knowledge and motivation you need to reach new heights in your personal fitness goals. From workout inspiration, nutrition tips, injury prevention and mental resilience, we’ve got you covered.

    Kukri continues to champion a healthy and active lifestyle on a daily basis by:

    Providing Quality Sportswear

    Our high-quality sportswear is meticulously engineered for comfort and durability, empowering athletes to move with confidence and ease during workouts and sporting activities.

    Innovative Designs

    With a strong focus on innovation, we continually develop cutting-edge designs that blend style with functionality, ensuring that individuals look and feel their best while staying active and participating in their sport.

    Supporting further initiatives

    We are committed to fuelling athletes’ success beyond providing sportswear, aiming to contribute to their holistic development by providing financial support for a wide range of initiatives.

    “We firmly believe that a healthy lifestyle is fundamental to overall well-being, and at Kukri Sports, we are committed to empowering individuals to lead happier, healthier lives.” – Andrew Ronnie, Group CEO at Kukri Sports.

    Follow us throughout April as we showcase expert advice from professionals and give an insight into our athletes’ training routines. Whether you are a seasoned athlete or just beginning your fitness journey, join us on this exciting move towards a healthier, more active tomorrow.

    For more information and to stay updated on “Get Fit Month” events and activities, visit the news section of our website and follow us on social media.