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Kukri Sports is delighted to announce its new partnership with British Army Sports, marking the beginning of a new collaboration between the two organisations.
The partnership will support the British Army Sports executive team as part of their rebranding journey. This new agreement underscores Kukri’s commitment to delivering bespoke performance sportswear that meet the highest standards of performance, style, and professionalism.
Joshua Cowlard, a representative from British Army Sports, commented on the partnership:
“Army Sport is proud to announce our partnership with Kukri Sports, who have played a pivotal role in providing high-quality, professional clothing for our executive team as part of our rebranding journey over the past year.
The premium apparel not only enhances our team’s image but also allows us to represent and promote Army Sport with pride and professionalism. We are incredibly grateful for Kukri Sports’ support and are excited to have them as a valued partner for the next two years.
We look forward to continuing this successful collaboration as we strive to elevate Army Sport to new heights.”
Andrew Ronnie, Group CEO of Kukri Sports, shared his enthusiasm for the partnership:
“We are honored to partner with British Army Sports, an organisation that embodies excellence, discipline, and teamwork. At Kukri Sports, we pride ourselves on delivering custom apparel that meets the unique needs of our partners, and we are thrilled to play a role in supporting British Army Sports’ rebranding and future ambitions.
This partnership highlights our shared commitment to fostering pride and professionalism through sport, and we look forward to working closely with British Army Sports over the next two years.”
Through this partnership, Kukri Sports will provide innovative and high-performance apparel solutions that enable British Army Sports to inspire and lead by example.
The connection between Kukri Sports and the British Army is deeply rooted in history. The DNA of Kukri Sports dates back to 1979 when the British Army Gurkhas and RAF came together to form the Flying Kukris rugby club. In true Kukri tradition, a tailor stitched the shirts of both teams together to create a bespoke playing kit—a symbol of unity and innovation that continues to define Kukri Sports today.
About British Army Sports:
British Army Sports fosters and promotes sports participation within the British Army, enhancing physical and mental well-being, camaraderie, and excellence across a wide range of disciplines. For more information, visit https://britisharmysport.com.
