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Kukri Sports is excited to unveil its new Youth Talent Programme (YTP) Ambassadors for 2025, in collaboration with our long-standing partner England Athletics.
The exciting roster of young athletes, who compete in a variety of events including javelin, hammer throw and sprinting, have been selected carefully from the England Athletics Youth Talent Programme.
The youth talent programme is a key starting point on the Talent Pathway, helping to nurture and develop the next generation of athletes and para-athletes aged 16-18.
Meet the YTP Ambassadors
Kukri is proud to introduce the following athletes, who are joining as brand ambassadors for the first time.
Alice Howie
Event: Hammer
From a multi-sport background, Alice found her passion in hammer throwing at age 9. Since then, she’s enjoyed multiple competition successes.
Euan Murray
Event: 100m and 200m
A talented F64 athlete, Euan received his first running blade age 10, and has since made a significant impact in sprinting, including earning his debut England vest.
Harriet Court
Event: Javelin
Harriet’s sport career began in childhood with sports like tennis, football and netball. She discovered athletics at 11 and has already achieved notable wins and personal milestones in javelin.
Isabelle Stamp
Event: Shot put
Isabelle took up athletics over four years ago, after a recommendation from her sports teacher. She’s since earned recognition for England at national competitions.
Isabella Turner
Event: Pole Vault
Initially starting with high jump at age 13, Isabella quickly switched to pole vault and, within a year, began reaching impressive heights.
Qi-Chi Ukpai
Event: Triple jump, high jump, long jump & sprints
Qi-Chi began competing in a variety of athletics events at a young age and has since found her passion in sprinting. She achieved an international title in 2023.
Tom Webb
Event: Triathlon
Tom began his journey with a win at a County Schools Championship in year 4, and he’s continued to impress, including a standout victory back in August.
Supporting our Ambassadors
At Kukri, our mission is to provide more than just high-quality sportswear. We’re dedicated to offering a comprehensive support system that helps our new Ambassadors succeed both on and off the track.
- Elite Sportswear for Peak Performance – Our cutting edge sportswear is designed to elevate athletic performance, offering unmatched comfort, flexibility and durability.
- Brand Engagement & Social Media Opportunities – Beyond the track, our ambassadors will enjoy a range of brand engagement opportunities. They will have their chance to share their journey with the athletics community through our social media channels, and gain insight into building their own personal brand.
- Representing Kukri at England Athletics Events – Our ambassadors will proudly wear the brand at various England Athletics competitions and training events.
Josh Beal, Sales Director at Kukri Sports, commented: “We are thrilled to welcome our new YTP Ambassadors for 2025.
“Through access to high-quality sportswear and unique brand engagement opportunities, we’re committed to helping these athletes reach their full potential and supporting them as they progress through the competitive season.”
“We look forward to working with these talented individuals over the next year and seeing their progress across competitions.”
Alan Richardson, Talent Pathway Manager at England Athletics, said “We are delighted to have the continued support of our partner Kukri in delivery the YTP and the support offered to the programme. Not only do our athletes get an increased kit package of support, but the Kukri contribution follows the educational ethos of the YTP in giving them continuous support and education in how best to work with a brand and make best and appropriate use of social media”.
Kukri is also excited to announce that Amy Thompson, a previous YTP Ambassador, has become an ambassador for the brand.
Kukri Sports are proud to be partnered with England Athletics and are committed to providing athletes with the sportswear and support they need to perform at their best.
