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Author: Karl

Kukri Sports and University of Birmingham Partnership Announcement

Kukri Sports is proud to announce a new multi-year partnership with the University of Birmingham, becoming the university’s official sportswear supplier for all student sports clubs, staff teams and athletes. The agreement will see Kukri provide a wide range of bespoke playing kit, training wear and leisurewear, ensuring that the University community benefits from high-quality, innovative and sustainable apparel.

The partnership reflects a shared commitment to excellence, participation and performance, with Kukri working closely alongside the University of Birmingham Sport & Fitness team to support athletes throughout the university. By supplying apparel that combines identity, comfort and durability, Kukri will help students and teams represent the university with pride across BUCS competitions, national tournaments and recreational activity.

“We are delighted to partner with the University of Birmingham as their official sportswear provider,” said Josh Beal, Sales Director at Kukri Sports. “Our shared commitment to excellence, innovation, and student experience will drive this exciting new chapter.”

“We are excited to announce our new partnership with Kukri Sports to develop and enhance both our Student and Staff sportswear. Our kit is an integral part of our identity, highlighting unique elements of our history, and providing our staff and students with a sense of pride,” Andy Allford, Director of Sport at University of Birmingham.

About the University of Birmingham

The University of Birmingham is one of the UK’s leading universities, renowned for its academic, research, and sporting excellence. Its Sport & Fitness department supports a thriving student community, with opportunities across competitive, recreational, and wellness-focused sport.

Kukri Sports Join Forces with Dubai Hurricanes

Middle East

Summer 2025 sees Kukri Sports team up with Dubai Hurricanes in a new partnership, who are one of the UAE’s leading multi-sport community clubs, providing Rugby, Netball and Cricket to over 1000 members. 

Under the agreement, Kukri will supply the Hurricanes with high-quality, customised playing kit and training apparel, designed to support the team’s performance on and off the field, oval and courts. This collaboration will also extend to the club’s wider community, including youth teams and development programmes, ensuring players of all ages benefit from Kukri’s premium sportswear.

Founded in 1999, the Dubai Hurricanes have established themselves as a powerhouse in Middle Eastern rugby, boasting a strong presence in both the men’s and women’s leagues and a thriving grassroots programme. The Netball division are the Gulf Ladies League champions and cater to everyone from U6 beginners through to Senior elite players and this year for men with a Mixed squad, in one of the fastest growing sports in the UAE.  Cricket is going from strength to strength with a dedicated coach and plans for a youth academy. In addition the club run an Academy taking coaching of all three sports into schools and dedicated netball and rugby hubs. The partnership reflects both organisations’ shared values of performance, innovation, and community engagement.

Chris Marshall, Global Brand Director at Kukri Sports, said:
“We are delighted to welcome the Dubai Hurricanes to the Kukri family. The Hurricanes are a club with a rich history, strong community roots, and an ambitious vision for the future. We look forward to working closely with them to deliver high-quality sportswear that reflects their identity and supports their success on the pitch.”

Jim Dickinson Club Chairman Dubai Hurricanes said

“As Dubai Hurricanes move into our 26th Season we are excited to partner with Kukuri for Rugby, Netball and Cricket sections and leisure wear, for the upcoming season.

The design and quality reflects our heritage and history and will be unveiled on the club Memorial Day on 27th September at the 7’s stadium.”

For more information on Dubai Hurricanes RFC, visit www.dubaihurricanes.com

Kukri Sports Announce Exciting New Partnership with Squash Association of Hong Kong, China

Asia

Kukri Sports is proud to announce a new partnership with the Squash Association of Hong Kong, China, becoming their official kit supplier.

The partnership will see Kukri provide high-performance, custom-designed apparel for Squash Association of Hong Kong, China’s elite squash players, as well as for their development pathways and grassroots initiatives.

As one of Asia’s most successful squash associations, Squash Association of Hong Kong, China boasts a proud history of international success, world-class athletes, and a thriving squash community. Kukri’s expertise in delivering high-quality, bespoke sportswear will ensure all HKSA players are equipped to perform at the highest level, while proudly representing Squash Association of Hong Kong, China on the world stage.

“We are delighted to partner with Squash Association of Hong Kong, China, an organisation with a rich tradition of excellence and a clear vision for the future of the sport,” said Clare Millington, General Manager at Kukri Sports Asia. “At Kukri, we are passionate about supporting athletes at every level, and we look forward to working closely with SAHKC to deliver innovative kit solutions that meet the SAHKC of the modern game.”

The new range of SAHKC kit, designed in collaboration with players and coaches, will feature cutting-edge fabrics and designs tailored specifically for squash. The kit will be worn by Squash Association of Hong Kong, China’s national teams at international competitions and will also be available for SAHKC members and supporters.

Emily Mak – Executive Director of Squash Association of Hong Kong, China commented; “On behalf of the Squash Association of Hong Kong, China, we are thrilled to welcome our partnership with Kukri Sports as the official kit supplier for the Hong Kong, China Squash Team. Together, we are committed to equipping our athletes with the finest uniforms and playing kits as we embark on this exciting journey towards the LA2028 Olympics. This partnership not only strengthens our team spirit but also showcases our dedication to excellence in the sport of squash.”

The partnership further strengthens Kukri’s presence in Asia and demonstrates the brand’s ongoing commitment to supporting squash at all levels globally.

To learn more about Squash Association of Hong Kong, China, visit: www.hksquash.org.hk

Collaboration between British Army Sport and Loughborough 

United Kingdom

At Kukri Sports, we are proud to work with some of the most iconic names in sport. This year, two of our partners – British Army Sport and Loughborough University – announced a new understanding, aimed at enhancing sporting opportunities for soldiers at Loughborough campus and supporting the Army’s high performing  athletes, by leveraging opportunities for collaboration within the Loughborough sport ecosystem.

For us, this relationship represents more than a milestone. It’s a celebration of shared values – performance, resilience, and excellence – embodied by both organisations and by Kukri’s own commitment to high-performance sportswear.

Partners in Excellence

Army Sport’s mission is to harness the power of sport to improve physical fitness, mental resilience, leadership, teamwork and recruiting and retention, with a main effort to maximise participation in sport across the Army.  Loughborough is globally recognised for its world-class sporting environment and innovation.

We have been privileged to supply both organisations with bespoke sportswear, helping their athletes perform at their best through apparel designed for both grass roots and high performance demands.

Designed to Perform

Just as the Army and Loughborough push the limits of sporting potential, our sportswear is built to deliver. Advanced fabrics, durable construction, and tailored fits ensure every athlete can perform with confidence and comfort, knowing their garments works as hard as they do.

A Shared Vision

This relationship highlights what we’ve always believed: great things happen when excellence meets opportunity. Kukri is proud to support both organisations as they join forces and continue to inspire the next generation of athletes.

Find out more about the initiative

Kukri Sports Partner Rugby School Celebrates 50 Years of Inclusion

United Kingdom

This year, Rugby School proudly celebrates 50 years since welcoming girls into the institution – a landmark moment that continues to shape its identity as a progressive, inclusive centre of education and sport.

In 1975, the decision to admit girls was bold and forward-thinking. Today, the School is honouring the countless achievements of its female students, both in the classroom and on the field. As Rugby School’s official sportswear partner, Kukri Sports is proud to play a role in supporting these athletes with apparel designed to meet their unique requirements.

At Kukri, we understand that the demands of girls’ sport are not the same as boys’. Fit, functionality, and comfort all play a crucial role in performance, and we work closely with Rugby School to provide kit that reflects this. From ergonomic tailoring that ensures the right fit, to specialist fabrics that support movement and comfort, our female-focused designs empower girls to compete with confidence across every discipline.

Over the years, we have seen Rugby School’s female athletes thrive in a wide range of sports – from rugby and netball to athletics, hockey, and more – proudly wearing Kukri kit that has been thoughtfully created to match their sporting needs. This milestone provides a chance to celebrate not just 50 years of progress at Rugby School, but also the evolution of sportswear and the role it plays in enabling athletes to reach their potential.

Josh Beal, Sales Director at Kukri Sports commented; “At Kukri Sports, we’re incredibly proud to celebrate this landmark moment with Rugby School. For 50 years, the School has championed inclusivity and excellence, and we’re honoured to support their female athletes with kit designed to help them perform at their best. Partnering with such a progressive institution reflects our own commitment to equality, innovation and empowering every athlete to succeed.”

As we join Rugby School in commemorating this historic anniversary, Kukri is proud to reaffirm its commitment to inclusivity, innovation, and equality in sport – ensuring that every athlete, regardless of gender, has access to kit that helps them perform at their best.

Find out more about Rugby School

Kukri Sports Renews Partnership with Team Canada for 2026 Commonwealth Games

North America

Kukri Sports have renewed their partnership with Commonwealth Sports Canada (CSC) as the official apparel supplier for Team Canada at the 2026 Commonwealth Games in Glasgow, Scotland.

“We are incredibly proud to once again be named the official apparel partner for Team Canada at the 2026 Commonwealth Games in Glasgow. This marks our third consecutive Games working together, a partnership built on trust, performance, and shared values,” says Jamie Williams, Vice President, Kukri Sports, North America.

“Outfitting Team Canada on the world stage is both an honour and a responsibility that we take very seriously, as we look to ensure the athletes look and feel great whilst representing their country.”

The Team Canada 2026 kit will feature apparel for the Opening and Closing Ceremonies, as well as casual wear for athletes and mission staff throughout the Games. Building on successful collaborations in 2018 and 2022, Kukri will continue delivering high-performance, stylish apparel designed to reflect Canadian pride on the international stage.

“As Chef de Mission, it’s incredibly meaningful to know our athletes will wear apparel that reflects the strength, pride, and unity of Team Canada,” says Erica Wiebe, Chef de Mission, Team Canada 2026. “The partnership with Kukri ensures our delegation will not only perform at the highest level but also look and feel confident as they represent Canada in Glasgow.”

“Our collaboration with Kukri is about more than uniforms – it’s about building a cohesive Team Canada identity for these Games,” says Kelly Laframboise, Director, Team Canada 2026. “The quality, comfort, and design of Kukri’s kit will help our athletes and staff feel united as one team from the moment they arrive in Glasgow.”

Kukri Sports has established itself as a trusted and valued partner to Commonwealth Sport Canada, previously supplying apparel for Team Canada at the 2018 and 2022 Games. The company was also honoured as Outstanding Partner at the 2021 Canadian Commonwealth Sport Awards, in recognition of their commitment to delivering high-quality, custom-designed apparel and exceptional service. Each Games cycle has seen their role expand, with athletes, coaches, and staff consistently praising the look, comfort, and performance of Kukri’s apparel.

The 2026 Commonwealth Games will be held in Glasgow, Scotland, from July 23 to August 2, 2026, bringing together athletes from 74 participating nations and territories.

Find out more about Commonwealth Sport Canada

Kukri Sports partners with Kent Students’ Union to supply official kit and merchandise

United Kingdom

Kukri Sports is proud to announce a new partnership with Kent Student’s Union, the Students’ Union for the University of Kent, as their official kit and merchandise provider.

The partnership will see Kukri Sports supply a bespoke range of sportswear, leisurewear, and merchandise to Kent Students’ Union’s wide community of students, clubs, and societies. With a focus on quality, custom design, and reliable service, Kukri will support Kent Students’ Union in delivering kit that students can wear with pride, both on and off the field.

As part of the partnership, each club and society will have the opportunity to create and select their own unique designs, ensuring their kit reflects their individual identity and spirit. Students and members of Kent Students’ Union will be able to purchase these items from a dedicated online shop, featuring branded apparel and accessories tailored to the Union’s vibrant community.

Commenting on the partnership, Kukri Sports UK Sales Director, Josh Beal said:

“We are thrilled to begin our partnership with Kent Students’Union, a dynamic organisation that plays such a key role in student life at the University of Kent. At Kukri, we’re passionate about helping students and teams represent themselves through high-quality, bespoke kit and merchandise, and we look forward to working with the Kent Students’ Union community.”

Anna Marfuad (Vice President Sports & Societies) mentioned “Kent Students’ Union is thrilled to be working with Kukri Sports as our new official kit and merchandise provider. We’re excited for our clubs and societies to showcase their identity through high-quality, custom-designed kit, and to help build a stronger sense of unity across our student community. We’re looking forward to working together and seeing our students wear it with pride.”

The partnership is now live, and the online shop for Kent Students’ Union merchandise and kit

VISIT THE SHOP

Inclusivity in Sport: Why Ability Should Never Be a Barrier

World News

At Kukri Sports, we believe that sport should be for everyone — regardless of age, gender, or ability. We are passionate about helping athletes and teams of all levels feel included, supported, and empowered to reach their full potential.

Ability, or perceived lack of it, is too often seen as a reason not to take part in sport.
From grassroots players just starting out, to seasoned internationals competing at the highest level, every athlete deserves the chance to belong and thrive. At Kukri, we are proud to work with organisations and teams across all abilities, providing high-quality, bespoke sportswear that allows everyone to feel like part of the team — because they are.

Breaking Down Barriers

Barriers to participation in sport can take many forms: physical disabilities, learning difficulties, injuries, or simply feeling “not good enough.” But the benefits of sport — improved physical health, mental wellbeing, teamwork, and confidence — should be available to everyone.

That’s why we partner with a wide range of schools, clubs, associations, and governing bodies who share our belief in inclusivity. Together, we’re helping to create environments where all abilities are celebrated, and no one is left on the sidelines.

Whether it’s designing adaptive kit for para-athletes, supporting grassroots clubs to ensure everyone has access to professional-quality kit, or outfitting elite-level internationals as they represent their country, we are committed to supporting every athlete’s journey.

Supporting Every Level

We know that no two athletes or teams are the same — and that’s why we don’t believe in one-size-fits-all.
We take the time to understand the needs of each individual or organisation we work with, tailoring our sportswear and service to suit them.

From grassroots:

  • Helping community clubs and schools inspire the next generation with inclusive, premium quality sportswear.

Through to elite:

  • Supporting national teams and international athletes with innovative, high-performance apparel designed for the world stage.

And everything in between:

  • Providing schools, universities, clubs, and associations with sportswear that helps every member feel confident and included, no matter their role or ability.

Learn more about our partners

Everyone Deserves to Belong

Sport has the power to unite people and build communities. At Kukri Sports, we’re proud to play our part in ensuring everyone — regardless of ability — feels welcome, valued, and equipped to take part.

If you’d like to learn more about how we can help your team, whatever your level, visit www.kukrisports.com or get in touch with our team today.

Together, we can make sport a place where everyone belongs.

Kukri Sports and England Athletics Extend Partnership for 5 Years

United Kingdom

Kukri Sports is proud to announce a further 5-year extension of its official teamwear partnership with England Athletics, strengthening a long-standing relationship dedicated to supporting athletes, coaches, officials and clubs across England.

The renewed partnership will see Kukri continue to provide high-quality sportswear to England Athletics – England Teams, Masters athletes, officials, coaches and staff ensuring that they have access to performance-driven, reliable sportswear.

Supporting Athletes and Clubs Across England

A key element to the partnership is a shared commitment to supporting the grassroots of the sport by working closely with local clubs. Kukri offers a wide range of bespoke sportswear options designed to meet the unique identity, requirements, and disciplines of all athletics and running clubs.. This enables clubs and their athletes to perform at their best while proudly representing their colours and heritage in high-quality, customised kit.

Kukri is delighted to continue our journey with England Athletics, said Andrew Ronnie, CEO at Kukri Sports. We are passionate about supporting the diverse needs of athletes and clubs, providing sportswear that allows them to excel and feel part of a wider community.

A Commitment to Inclusivity and Representation

Inclusivity remains central to the partnership. Kukri and England Athletics continue to work together to ensure every athlete and club feels represented and supported, both on and off the track.

Chris Jones, CEO of England Athletics said  “We are pleased to extend our partnership with Kukri Sports, who have consistently demonstrated their understanding of the needs of our athletes and clubs at every level of the sport. Their commitment to providing high-quality, bespoke kit that reflects the individuality of our clubs and supports performance on the track and field is something we value greatly. We look forward to continuing to work together to support the athletics community across England.”

Looking Ahead

This partnership extension marks the next chapter in a successful collaboration that has already supported national representation, talent development, and grassroots athletics across England.

The partnership renewal will also see Kukri extend their merchandise offering for licensed road and multi-terrain events.  Kukri and England Athletics remain focused on empowering athletes and clubs and ensuring they have the sportswear and support they need to succeed.