Ireland Asia Middle East North America New Zealand Australia

Author: garethloopdesignagency

Kukri Sports Powers Multi-Sport Excellence at Dubai Sevens

Middle East

Kukri Sports is delighted to celebrate its significant presence at this year’s Emirates Dubai Sevens tournament, equipping a diverse roster of partners across rugby, netball and cricket.

Held at The Sevens Stadium from 28-30 November, the tournament brings together rugby, netball and cricket teams from across the region in an action-packed few days of sport, skill and community.

Kukri is proud to have over ten partners competing, equipping them with high-performance, bespoke kits and training wear across multiple sports, tailored to their unique demands.

This year’s participation builds upon recent successes for partners in the tournament, including Dubai College winning the U19 Gulf Cup and Jebel Ali School’s rugby team reaching the Plate Final last year.

Equipping Teams Across Multiple Sports

Dubai Hurricanes, among other participating teams, will compete in customised, high-quality kits across rugby, netball and cricket, while also showcasing their new off-field merchandise collection.

Each design reflects the team’s heritage, identity and performance requirements, ensuring players of all ages are equipped to look and perform at their best.

These seamless operations are supported by strong collaboration with UK print factories, guaranteeing product quality and flexible delivery timelines.

Celebrating Long-Term Partnerships

Long-standing relationships with partners such as Bahrain RFC, Dubai College and BSAK highlight Kukri’s commitment to supplying high-quality kits while fostering athlete development and sporting success.

Kukri will also have new partners in the competition, including Repton Dubai and Sharq Netball, who will be competing in the tournament for the first time.

“Witnessing our partner teams competing across different sports at this year’s Dubai Sevens is fantastic to see. It encompasses everything we are as a brand worldwide, capturing every teams’ identity and our shared passion for sport,” said Chris Marshall, Group COO at Kukri Sports.

“Our collaborations reflect the depth of our relationships in the region that we are continuing to grow. It’s not just about supplying premium apparel, but for us it’s also about supporting communities, celebrating athletes and providing bespoke solutions for every team we work with.”

Find out more about the Dubai Sevens

Kukri Sports Announced as Official Kit & Merchandise Partner of the Belfast City Marathon

Ireland

Kukri Sports are proud to announce a new partnership with the Belfast City Marathon, becoming the Official Kit and Merchandise Partner for one of Northern Ireland’s most iconic sporting events.

As part of the multi-event agreement, Kukri Sports will supply all official participant kit and merchandise for the Belfast City Marathon, Half Marathon, Women’s 10K and 5K events, ensuring runners of all levels have access to high-quality, performance-driven apparel.

Founded in 1982, the Belfast City Marathon is one of the largest mass-participation sporting events in Ireland, attracting thousands of participants and supporters each year. Through this partnership, Kukri Sports aims to enhance the race-day experience by providing stylish, durable, and functional kit that reflects the prestige of the event.

Neil Patterson, Country Manager for NI & ROI at Kukri Sports, said:
“We are delighted to partner with the Belfast City Marathon – an event that not only celebrates sport and achievement but also unites communities. At Kukri, we pride ourselves on delivering bespoke sportswear that inspires athletes and participants to perform at their best, and we are excited to see thousands of runners representing Kukri on the streets of Belfast.”

Claire O’Neill, Chief Executive of Belfast City Marathon, added:

“We are delighted to enter a new partnership with Kukri Sports. We are excited to bring high-quality, performance-driven products to our participants, volunteers and wider community. As running continues to grow, it was important for us to select a partner who shares our commitment to inclusivity, quality and excellence, but also offers products which can be worn casually too.

“We are confident that Kukri will deliver on this promise and look forward to seeing our partnership enhance the experience for everyone involved in our events.”

This partnership highlights Kukri’s ongoing commitment to supporting mass-participation events and promoting sport at every level. With a heritage of providing custom sportswear to teams, schools, universities, and elite athletes worldwide, Kukri is perfectly positioned to deliver an outstanding apparel offering for Belfast’s flagship running events.

To learn more about the Belfast City Marathon, visit www.belfastcitymarathon.com.

How Kukri Sports and British Rowing Are Empowering Champions On & Off The Water

United Kingdom

The partnership between Kukri Sports and British Rowing has become a driving force behind the sport’s continued growth and competitive success.

Known for creating high-performance kit built around the real demands of training and competition, Kukri work closely with British Rowing’s athletes and coaches to ensure every detail supports the pursuit of excellence.

This commitment to innovation, consistency and long-term collaboration has helped establish an environment where rowing crews feel equipped, supported and united.

That approach has contributed to a landmark year for British Rowing, including triumphing in the World Rowing Cup series in June and topping the medal table at the European Rowing Championships.

Among athletes thriving within this system is Benjamin Pritchard, British para-rower, Paralympic Champion, World Champion, European Champion and world record holder.

Benjamin’s rise has been remarkable, from making his GB Rowing team international debut at the 2019 World Championships to becoming a Paralympic champion at the Paris 2024 Paralympic Games.

Moments That Shaped a Champion

1. The First Stroke

Benjamin’s journey began long before the medals, with a moment that changed everything.

“When I first sat in a boat, I didn’t know where it would lead, but I felt possibility again. Rowing gave me a way to rebuild, to focus not on what I’d lost but on what I could still become.

“It was the first step toward a new identity and a new purpose.”

2. The Podium – Realising What’s Possible

From that first stroke to the world stage, Benjamin’s progress has been shaped by resilience, consistency and a relentless commitment to improving. His defining moment, crossing the Paris 2024 Paralympic finish line and winning gold offered clarity on just how far he’d come.

“This photo captures the culmination of years of graft, frustration, resilience and belief,” he explained.

“Being on that podium wasn’t just about winning a race, it was a reminder that our limits often sit far beyond where we imagine them to be.”

3. A New Purpose

Perhaps the biggest shift of all came with the arrival of his daughter with wife, Meg.

“Efa came into our lives two years ago, and although she hasn’t been part of my entire journey, her arrival reshaped the reason I chase big goals.

“She reminded me that purpose evolves. This image represents a deeper ‘why’,” he explained. “Not chasing success for its own sake but striving to be someone she can look up to.

“It brought a new motivation that continues to guide the next chapter of my career.”

Benjamin’s Advice for Aspiring Para-Rowers and Athletes

Benjamin’s experiences have shaped a philosophy he now shares with aspiring para-rowers and athletes.

He encourages athletes to focus on the basics and fall in love with the process, explaining “Growth rewards consistency… if you can find joy in the small improvements and the daily routine, progress will follow.”

He also insisted that setbacks are unavoidable, but stressed that they are manageable. “Injury, bad races and plateaus are inevitable. I overcame them by controlling what I could, my effort, attitude and preparation,” he explained.

“Progress often comes right after the moments you’re tempted to give up, and that’s something I still actively work on with the team around me.”

Driving Excellence Together

Benjamin’s journey, from discovering a love for the sport to becoming Paralympic champion at world record holder, shows how purpose, perseverance and the right support network can transform talent into achievement.

Together, Kukri and British Rowing continue to set the standard for excellence, inspiring the next generation of athletes to push boundaries and chase their own extraordinary moments.

UBC Women’s Rugby Make History With Back-to-Back National Titles

North America

In the most dramatic finish the U SPORTS Women’s Rugby National Championship has seen in years, UBC Women’s Rugby secured back-to-back national titles.

The Thunderbirds became only the second programme in 15 years to achieve consecutive championships, and the first in UBC’s storied history.

As proud long-standing partners, Kukri Sports were with them every step of the way, providing the high-performance kit that the team wore on their road to victory, inspiring every big tackle, important try and every crucial moment.

The team’s path to the trophy was anything but straightforward. After defeating Laval 32-10 in the quarter-final and edging past Queen’s 20-14 in a bruising semi-final, UBC entered the final against Victoria Vikes prepared for another battle.

In front of a home-crowd of 1,800 fans, the match swung back and forth with high intensity, before Adia Pye’s last-minute try sealed a historic victory.

Performing Under Pressure

“This one feels even more special than the first,” said Head Coach Dean Murten.

“We took the toughest route possible, facing the top three seeds in the country, and had to fight for every point and every inch of territory.

“It wasn’t always pretty, but it was full of heart and that’s what pushed us through.”

For standout player Lana Dueck, the pressure of defending a national title, and doing so on home soil, only made the victory more meaningful.

“Winning back-to-back national titles was a surreal feeling… actually doing what we set our goals to on our home field in front of a packed stadium felt like a dream.”

Even when the Vikes took the lead late in the match, the team refused to panic.

“In those final moments, it was very hard to stay present and not lose hope,” she admitted.

“But once we turned the ball over, it hit me that we could really do this. We just had to stay calm, and keep possession until the opportunity came – and when it did, it was the best moment ever.”

A Championship Built on Trust, Hard Work & Cohesion

Throughout the season, the Thunderbirds built a foundation that allowed them to thrive under the highest pressure.

“We reached a new playing level we’d been working towards all season,” Dueck said.

“We thrived under the pressure and leaned on the hard work we’d put in. I had full trust that #1 through to #25 had my back, and that gave me the confidence to play to the best of my ability.”

That unity was visible long before the Nationals final. In the semi-final against Queen’s, UBC defended on their try line for what felt like an eternity – a moment that Dueck believes set the tone for their championship triumph.

“The heart and resilience we showed in those last few minutes to not give up and keep on putting big hits gave us a new standard and confidence heading into the final.”

Confidence in Every Moment

Team identity and confidence played a major role in their success, with Dueck crediting the kit from Kukri as part of that feeling.

“Wearing Kukri kit and feeling good in what you’re wearing adds to the confidence you play with.

“Having uniformity adds to the cohesion we need on the field and the professional reputation we want to present as a team in all competitions.”

A Legacy Secured

With this historic run, UBC Women’s Rugby have cemented themselves among the elite in Canadian rugby.

A championship built on resilience. A title won under immense pressure. A legacy defined by unity, belief and a team determined to finish what it started.

Commenting on their success, Jamie Williams, Vice President at Kukri North America, said “We’re incredibly proud of UBC Women’s Rugby during such a historic moment for the programme.

“Their resilience, unity and commitment to excellence reflect everything we value as a partner. To see them achieve back-to-back national titles while wearing Kukri kit is a privilege, and we’re honoured to play a part in their continued success.”

Back-to-back champions – and history made.

Unbeaten Kukri Ambassador Kieran Molloy Targets Another Statement Win

United Kingdom

Unbeaten in his professional career, Kukri Sports ambassador Kieran Molloy enters the ring in Brighton on Friday 21st November, ready to make another statement.

Last time out, he produced a stunning third-round TKO victory over Nourdeen Toure, a performance that left fans and pundits taking notice of his skill, power, and composure.

The exciting Irishman is set for his next fight on the Wasserman ‘Point to Prove’ undercard against Zeuz Varguez Soberanis, a fighter known for his toughness and Mexican grit.

“These Mexicans come to win, they are tough as nails. I feel well prepared… I don’t see him bringing anything to the table that I haven’t seen before. I’m well prepared, training twice a day and just ready to fight now.”

Built on Intensity and Preparation

Kieran’s training camp has been rigorous, focusing on refining technique, sharpening strategy, and enhancing his natural power.

“We train to knock people out in this gym; there are never any stones left unturned. We’re going to keep it clean in the fight early doors, but once we smell blood, we’re going to go for it.”

Physically and mentally, Kieran feels in peak condition after recently moving training camps and working under his new coach.

“I’m in a great place at the moment with boxing, so I just want to keep that momentum and keep on growing,” he said.

“I’m improving all the time; it’s a fresh start, and I’m loving it while adding a lot to my game. I feel like I’m another step closer to grabbing those titles.”

With this being his final eight-round fight before stepping into ten-round title fights in the new year, every punch and round carries significance.

“Securing the win and looking strong in this fight is important; it’ll be another step toward those titles.”

The Journey That Built Him

Kieran’s rise isn’t just about professional success – it’s a story shaped by family, mentorship, dedication, and defining moments. He shared three photos that have captured his journey so far.

Photo 1: With My Grandad – The First Believer

“A picture with my granddad at the Connaught Tribune Sports Awards. He was my number one supporter and was always so proud of my achievements.”

Photo 2: The Day I Signed Professional

“A picture with my family after signing a professional deal. They have supported me so much and are my biggest motivation.”

Photo 3: My First Senior Elite National Title

“This was captured moments after winning my first senior elite national title. My dad coached me from five years old in preparation for that night. I was the first ever senior champion from the Oughterard Boxing Club.”

Onwards to Brighton

As a proud Kukri ambassador, Kieran carries not just skill and power into the Brighton ring, but the weight of a journey built on family, mentors, and relentless determination.

With an unbeaten record and a highlight-reel TKO behind him, all eyes will be on Molloy as he writes the next chapter of his remarkable rise.

Kukri Sports Announces Partnership with Sacred Heart College Auckland

New Zealand

Kukri Sports is proud to announce a brand new multi-year partnership with Sacred Heart College Auckland, becoming the official sportswear supplier for one of New Zealand’s leading Catholic schools.

Recognised for its strong Catholic and Marist Special Character, Sacred Heart College has a rich tradition of ambition, success and achievement – values that align closely with Kukri’s own commitment to excellence, performance and pride in sport.

Through this partnership, Kukri will provide high-quality, functional sportswear for Sacred Heart College’s teams, staff and athletes across all levels.

The new apparel will not only enhance performance but also allow students to represent their College with pride, both on and off the field.

Mark McConnell at Kukri Sports New Zealand said:

“We’re proud to announce a new partnership between Kukri and Sacred Heart College Auckland. Together, we’ll ensure the boys at every level are equipped with high-quality and functional sportswear, enabling them to represent their college with pride.”

Anne Walbridge, Marketing and Communications Manager at Sacred Heart College added:

“We are excited about this new partnership with Kukri and look forward to seeing our boys wearing quality sportswear that reflects the tradition and spirit of Sacred Heart College.”

The partnership will see both organisations work closely to design and deliver sportswear that empowers students to perform at their best and embody the values of their College.

About Sacred Heart College

Since 1903, Sacred Heart College has been a leading Catholic boys’ secondary school in Auckland. They offer a wide range of sporting options, including a dedicated Sports Institute programme for boys in Years 8-10, featuring basketball, cricket, football, rugby union, rowing and water polo.

Find out more about Sacred Heart College

Bello Brothers Set to Make History at Beach Volleyball World Championships

United Kingdom

Kukri Sports are proud to celebrate their ambassadors, Javier and Joaquin Bello, as they prepare to make history by becoming the first British male pair to qualify for and compete in the FIVB Beach Volleyball World Championships.

The event takes place in Adelaide, Australia from 14-23 November, bringing together the world’s best teams for the most prestigious tournament in beach volleyball.

The milestone marks another special chapter in the Bello Brothers’ inspiring journey, from winning Team England’s first-ever Commonwealth Games beach volleyball medal when they claimed bronze in 2022, to becoming the first ever British players to win an elite international beach volleyball event.

“This is the most important milestone in our journey so far and one that reflects the consistent hard work from our whole team, family and supporters,” they said.

“To be the first in our country’s history makes it an even greater honour, and we are beyond excited to be competing against the best teams in the world at the biggest event in our sport.”

A Journey Built on Family, Grit and Growth

The Bellos’ story began when they first picked up a volleyball at six years old, inspired by their father and driven by a shared dream.

“Their support has been the foundation of our journey, guiding us through many years of consistent training and great achievements throughout the Pro Tour, European Championships and Commonwealth Games.”

That perseverance was especially vital during the early days of their career.

“At the beginning, we had very little support and struggled our way through tough winters training in London, often alone, with no prospect of ever achieving our dream of competing with the best in the world.

“Alongside a few injuries, the biggest challenge has always been overcoming our circumstances – but it has also been a source of great pride and motivation.”

Preparing for the World Stage

Now, as they head to Adelaide, the brothers’ focus is on performing at their best and continuing to elevate British beach volleyball on the global stage.

“We’ve been recovering from a long stretch of competitions and recently went through a few weeks of intense training to get back to 100%.

“The main goal is to be competitive in every match and give ourselves the opportunity to make the deep run we’re capable of.”

Driving the Growth of Volleyball in the UK

Kukri’s partnership with the Bello Brothers forms part of the brand’s wider commitment to supporting volleyball at every level.

As the official kit supplier to Volleyball England, Kukri provides bespoke, high-performance kit across the sport.

By equipping national teams and athletes like the Bellos, Kukri continues to play a key role in growing the sport’s profile and helping British players perform at their best on the world stage.

“Kukri has been a big part of our team since the 2022 Commonwealth Games,” the brothers said.

“We’re really proud of our partnership and grateful to count on their support as we continue our career towards bigger and bigger goals.”

Inspiring the Next Generation

For Javier and Joaquin, competing at the upcoming World Championships is about more than personal achievement, it’s about inspiring others to follow.

“Our family was always our biggest inspiration, and we also had players like Emanuel & Ricardo who we grew up watching and idolising.

“It’s amazing to see how far we’ve come and the inspiration that young players are now getting from us, especially in the UK where we’re helping to drive the growth of beach volleyball.”

From south-west London to competing against the world’s best, Javier and Joaquin Bello are not only making history, they’re shaping the future of their sport.

INSPIRING TOP TIPS FROM PARA-ATHLETES

In celebration of the determination, resilience and passion that define para-sport, Kukri Sports has brought together the voices of inspiring para-athletes to share their top tips for those starting out in their sporting journey.

 Offering insight, encouragement and advice drawn from their own experiences, these tips highlight the power of perseverance and the importance of community within sport.

Through its ongoing ‘Beyond Limits Together’ campaign, Kukri has shown its continued support and commitment to para-athletes – showcasing inspiring individuals from grassroots to international level who continue to break barriers and motivate the next generation.

Hannah Cockroft CBE – 9x Paralympic Champion

A true icon of para-sport, Kukri ambassador Hannah Cockroft CBE has become one of Britain’s most decorated athletes.

Recently adding two more world titles in the T34 100m and 400m, setting a new championship record and securing her 18th world title at the World Para Athletic Championships, she continues to inspire through her success and passion for helping others discover their potential.

“Try everything, you never know where you’ll find your passion. I tried so many sports before discovering wheelchair racing, and it completely changed my life.

“Don’t expect success straight away. Every performance requires hours and hours of practice. Trust the process and do the work because the end result is worth it.

“Ask questions, lean on others and don’t be afraid to give it everything. Don’t be afraid of putting 100% in, I hear so many athletes say they wish they’d tried harder,” she said.

“If you don’t go for it, you’ll never know and that gold medal could be in that last 1%! So don’t fear hard work, it’s so satisfying to sit back and be able to say that you gave it your absolute best.”

Amy Thompson – F41 Para Shot-Put Athlete

A rising star in British para-athletics, Kukri ambassador Amy Thompson’s journey is one of dedication and perseverance.

Having made her international debut at the World Para Athletics Championships, she continues to push boundaries and inspire others.

“Don’t be afraid to compete alongside able-bodied athletes. It can be easy to compare yourself, but focus on your own progress and achievements within your category as that’s what matters most,” she explained.

“Don’t be afraid to ask for help. Finding competitions or the right equipment can be tough, so reach out to coaches or fellow athletes for advice. There’s always support if you’re willing to ask.”

Elana Brand – Wheelchair Basketball Athlete, Loughborough University

Elana Brand, who helped Loughborough Lightning Wheelchair Basketball team finish runners-up in the Women’s Premier League last season, shares her perspective on trying new things and finding your passion.

“The best piece of advice I would give to someone is just to give everything a go because eventually you will find something you love and then stick with it,” she said.

Terry Bywater – British Wheelchair Basketball Senior Men’s #7

Terry Bywater, a senior member of the British Wheelchair Basketball team and 2024 Paralympic Games silver medallist, offers practical tips for athletes looking to improve their game and enjoy sport.

“Always set realistic goals – be patient and focus on quality over quantity. For me, celebrating your successes, no matter how big, is really important.

“It helps you stay motivated and love the sport you are playing.”

Driving Change Through Para-Sport

Through partnerships with organisations including Team England, British Rowing, British Fencing, England Athletics as well as universities worldwide, Kukri continues to support para-athletes on and off the field.

By providing adaptable, inclusive and high-performance apparel, Kukri enables athletes to excel while helping drive progress towards a more equal sporting landscape.

Kukri remains committed to driving change and creating equal opportunities across sport at all levels.

Beyond Limits. Together.

KUKRI SPORTS EXTENDS LONG-STANDING PARTNERSHIP WITH ROCK RUGBY

North America

A partnership built on pride, performance and provincial passion continues to grow stronger.

Kukri Sports is delighted to announce the renewal of its long-standing partnership with Rock Rugby, reaffirming a relationship that has been at the heart of Newfoundland rugby for more than 15 years.

The new four-year agreement cements Kukri’s role as the official kit supplier for Rock Rugby, delivering bespoke, high-performance apparel designed to meet the demands of the game while reflecting the proud identity of Newfoundland rugby.

The renewal follows a standout year for the Newfoundland Rock rugby program, which proudly hosted and competed in this year’s Canada Summer Games.

“The Newfoundland Rock Rugby programme are happy to extend our relationship with Kukri Sports. The quality of the gear provided is perfect for the demands of rugby and allows our players to loom great when representing our province,” said Morgan Lovell, Technical Director at The Newfoundland Rock Rugby Program.

Jamie Williams, Vice President at Kukri Sports North America, said “The partnership is a true reflection of mutual respect, shared values and a relentless commitment to excellence.

“Together, we’ve built more than just team apparel, we’ve built a legacy grounded in teamwork, passion and pride. We look forward to a continuation of this relationship over the next four years.”

This renewal once again highlights Kukri’s continued commitment to supporting the growth of rugby not only in the province of Newfoundland and Labrador, but also Canada wide.

Together, these collaborations underline Kukri’s ongoing commitment to empowering rugby communities and providing apparel that performs as strongly as the athletes who wear it.

About Newfoundland Rock Rugby

Rock Rugby operates a comprehensive rugby programme across Newfoundland and Labrador, running junior boys’ and girls’ teams at all age groups, along with senior men’s and women’s sides and a dedicated academy program focused on developing the next generation of rugby talent.

The organisation also proudly represents the province in the Rugby Canada National Junior Championship (RCNJC) and remains dedicated to developing homegrown players and promoting the sport’s growth throughout Newfoundland and Labrador.

Find out more about Rock Rugby