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AKS LYTHAM: A YEAR OF SPORTING EXCELLENCE CAPPED BY LANCASHIRE CUP GLORY

United Kingdom

As a proud partner and the official sportswear supplier of AKS Lytham, Kukri has been privileged to support a year of exceptional sporting success – one that reflects the school’s deep-rooted commitment to both participation and performance across all age groups.

In an academic year that saw the school’s first XV rugby team lift the Lancashire Cup for the first time in their history, it has been a season of outstanding achievements across multiple sports.

“This is a huge achievement,” said first XV rugby captain Toby Curran. “It’s the result of years of dedication from players, coaches and parents.

“The real challenge was regaining our focus after a tough start to the season. The squad responded brilliantly, and our comeback win against Lancaster Grammar School in the Lancashire Cup quarter-final really showed our resilience and determination to overcome setbacks.”

The historic cup win, secured in front of a crowd of 1,300 supporters, was a defining moment for the rugby programme and Curran personally.

“I couldn’t be prouder to have captained this team and represented the school in such a special occasion.

“It’s a moment I’ll always cherish, and I’m incredibly grateful to all the parents, teachers and mentors who have supported me throughout my rugby journey at school.”

AKS Director of Sport Richard Chadwick added, “It was a fantastic occasion that celebrated everything good about the school – with the team representing the school so proudly.”

“Everyone was involved, from the ball boys to the photography club. That level of support reflects the strength of our community.”

Broadening the Winning Legacy

While the cup was the standout moment, AKS’s wider sporting story this year has been just as impressive.

In rugby, the school proudly celebrated a player’s selection for the North England U18 squad, which is a clear marker of the high-performance environment being cultivated.

Hockey continues to thrive at the school, with the U13 A & B teams crowned Lancashire Cup champions and the U11s claiming the In2 Hockey County title.

The U13s also secured a third-place finish in the North West In2 Hockey finals.

Girls’ cricket made headlines too, as the U13 squad reached the Lancashire Cup finals day, while the schools’ ongoing investment in girls’ sport was highlighted by the Jean Torrance U12 Festival of Hockey, which saw more than 150 girls from across the region take part.

Across other sports, the U11 football team were crowned Lancashire Small Schools Primary County champions, and the year 8/9 girls cross country squad dominated at the Wyre & Fylde Championships to claim first place – further evidence of AKS’s sporting depth and diversity.

Building a Culture of Inclusion

At AKS Lytham, the philosophy is simple: every student should have access to quality sport, whether they dream of representing their country or simply want to enjoy an active, healthy lifestyle.

“Our ambition is to provide pathways for everyone – from participation to elite performance,” said Chadwick.

“That’s why we run a Sports Scholars programme, offer overseas tours and open our doors to the wider community.”

That community-first mindset has seen the school evolve into a regional sports hub. Its facilities are used throughout the year for training, camps, and competitions—creating a space where sporting talent across the Fylde Coast can thrive.

And with international tours to Argentina and Uruguay planned this summer, AKS students will continue to gain unforgettable experiences that go beyond the local leagues and county titles.

Proud to Support Their Journey

At Kukri, we believe in the power of sport to inspire identity, discipline and a sense of belonging. That’s why we’re proud to partner with AKS Lytham and help their athletes perform at their best through high-quality, customised sportswear.

From the grassroots to national honours, AKS is building something special. And while trophies like the Lancashire Cup are cherished, it’s the shared values—teamwork, resilience, and pride that truly define the school’s sporting success.

Are you looking to upgrade your school sportswear? Discover how Kukri can help.

Find out more about AKS Lytham

THE RISE OF WOMEN’S LAWN BOWLS IN CANADA

North America

With women’s participation in lawn bowls rising across Canada, the sport is undergoing a powerful shift – one defined by equity, visibility and international success.

At the heart of this momentum is Kukri Sports, who for over a decade has proudly stood as the official sportswear partner of Bowls Canada Boulingrin.

This partnership has helped to shape a confident, unified image for Canada’s national athletes and also champion the growth of the sport.

A Sport Gaining Momentum

Over recent years, Bowls Canada has seen an encouraging trend of more women participating, entering coaching and officiating pathways, as well as earning recognition on the international stage.

“At Bowls Canada, we believe that advancing gender equity strengthens the entire sport,” said Britany Gordon, CEO at Bowls Canada Boulingrin.

“We are proud of the strides of our female athletes, coaches and leaders are making nationally and internationally.

“With partners like Kukri helping us elevate the profile of our athletes, we are excited for the future of women’s lawn bowls in Canada – one where every woman sees a place for herself, both on and off the green.”

Global Success

The visibility of the sport has been backed by results, with Canadian women making headlines globally.

– Kelly McKerihen earned silver in women’s singles at the 2023 World Bowls Championships, tying Canada’s all-time best finish in the event.

– Canada’s women’s triples team took home bronze at the same event—the country’s strongest team finish in over a decade.

– McKerihen and Emma Boyd went on to win the women’s pairs title at the 2023 Hong Kong International Bowls Classic, a globally prestigious competition.

These podium performances are part of a larger trend: in the last two World Bowls cycles (2016-2023), Canada’s women have won nearly half (5 out of 12) of the nation’s international medals.

In 2024, Louise McLean made history by capturing Canada’s first international para bowls medal, with a podium finish in Women’s singles at the IBD World Championships.

Kukri Sports: More Than a Uniform

Kukri’s decade-long partnership has provided more than just apparel – it’s created a bold and professional identity for Team Canada that reflects the talent and ambition of its athletes.

The visibility and pride that comes from stepping onto the green in Kukri’s custom kit sends a message that Canadian bowlers belong on the world stage.

“Our partnership with Kukri Sports has played an important role in building a strong, professional image for our athletes,” said Britany Gordon.

“Having world-class apparel helps us present a unified, confident Team Canada, which in turn strengthens the visibility and recognition of our women’s teams.

“As we work to grow the sport, the visibility provided by strong branding is a valuable asset in inspiring future female bowlers.”

Jamie Williams, Vice President at Kukri Sports North America, added, “We are incredibly proud of our ongoing partnership with Bowls Canada.

“Over the last decade, we’ve seen remarkable growth in the sport, especially among women athletes. We are fully committed to empowering athletes by providing high-quality apparel to help them perform at their peak.

“We look forward to continuing our support and elevating the success of Canada’s women’s lawn bowlers on the world stage for years to come.”

Equity on and off the Green

Bowls Canada has made gender equity a core part of its mission. Women and men now compete in equal numbers at national championships, supported by inclusive event formats.

Nearly half of the Board of Directors and 45% of certified umpires are women, reflecting strong female leadership across the sport that continues to grow.

From youth to senior levels, Canadian women continue to thrive and are proving that with the right support, access to high-quality sportswear and visibility, success follows.

A Shared Vision for the Road Ahead

Together, Bowls Canada and Kukri Sports are not just outfitting athletes—they’re helping lead a movement. A movement that welcomes women, celebrates success, and inspires the next generation to step up, compete, and lead on and off the green.

We are proud to support Bowls Canada as they continue to inspire through their commitment to equity, excellence and the success of women in lawn bowls.

Find out more about Bowls Canada

Kukri Sports Welcomes Loughborough University Hockey Student As New Brand Ambassador

United Kingdom

Kukri Sports is proud to announce the addition of first-year Loughborough University student and rising hockey star Monty Neave as its newest brand ambassador.

A talented athlete with a promising future, Monty represents the spirit of dedication, resilience and high-performance that define Kukri as a brand.

Monty, a current first-year student studying Psychology at Loughborough University, continues to thrive in Hockey, not only representing Loughborough Hockey men’s team, but also featuring in the 18-man Great Britain squad that were crowned winners of the Sultan of Johor Cup in October 2024.

In his new role, Monty will help connect Kukri with the next generation of athletes and share his journey as he continues to rise in British hockey.

“It’s a privilege to be named as a brand ambassador for Kukri Sports,” he said.

“I’m really looking forward to working with the brand helping it to grow even more. This is my first experience as a brand ambassador for a sportswear supplier, so I’m excited to make new connections within the sports marketing industry and build my brand.”

Currently representing England U21s and the GB Elite Development Programme, Monty has quickly established himself as an exciting prospect in British hockey.

His journey from a small local club in Berkshire, his hometown, to the top level of junior international hockey is a testament to his perseverance and passion for the sport.

Having started hockey at the age of 12, Monty’s rise hasn’t been without setbacks, from missing out on county selection at U13 to pushing through a pandemic-induced break in play, he’s shown resilience at every turn.

“I didn’t make England U18 in my first year, but I kept working. I eventually broke through, trained with the U21 and later was selected for both U21 England and GB EDP – now I’m in my second year with both,” he reflects.

As a student-athlete at Loughborough University, in which Kukri has been the long-standing official teamwear supplier for, Monty is taking advantage of one of the UK’s most elite sporting environments as he continues to develop.

“I love how professional the set-up feels,” he said. “From strength and conditioning coaches to nutritionists and physiotherapists, we’ve got access to so much support.

“The high level of hockey here really pushes you to improve, and the culture in the team is incredible.”

Balancing sport with academics is no easy task, but Monty’s approach is grounded in solid preparation and self-awareness.

“Time management has been key for me – planning ahead, prioritising, and knowing when to ask for help.

“The support from the performance lifestyle team at Loughborough has really helped, especially when I had to miss two weeks of lectures while playing in the Sultan of Johor Cup in Malaysia.”

Looking ahead to his second year, Monty’s goals are clear. “I want to become a key player for Loughborough, win silverware, and make the most of every opportunity the programme offers.

“Most importantly though, I want to improve as a hockey player.”

Kukri Sports is excited to support Monty as he continues his journey on and off the pitch and are committed to supporting him as he develops as a hockey player.

Our Ambassadors

Kukri are proud to work with several ambassadors across multiple sports, from nurturing young talent at England Athletics, to fuelling players at the top of their game at Netball Northern Ireland, England Lacrosse and more.

Find out more about them

Interested in becoming a brand ambassador for Kukri Sports? Get in touch with us

SOMERSET WOMEN READY TO MAKE HISTORY AHEAD OF INAUGURAL SEASON

United Kingdom

As a new dawn rises over Somerset County Cricket Club, anticipation is growing for the launch of its women’s team and their first competitive season.

With a squad full of exciting talent, ambition and a pioneering spirit, the 2025/26 campaign marks the beginning of an exciting new era for women’s cricket in the region.

Led by Head Coach Trevor Griffin, Somerset women will make their competitive debut on Wednesday 23rd April in the One Day Cup against Surrey, followed by a landmark home clash at the Cooper Associates County Ground against Lancashire on Sunday 27th April.

The team will take to the field in their new One Day kit, a design that proudly celebrates the club’s 150-year history.

As the club’s official kit supplier, Kukri Sports are proud to be at the heart of this historic moment, supporting the women’s, men’s and academy squads on and off the pitch with high-quality and accessible sportswear.

A Historic Moment

Trevor Griffin, who brings a wealth of experience to his new role, is proud to lead the team into a groundbreaking chapter.

“It means a tremendous amount,” he said. “We are extremely proud to have been given the opportunity to set the standard for what it means to play for Somerset.

It’s a historic moment for the club and for the women’s game, and it’s an honour to have been given this responsibility.”

Griffin and the squad have spent the winter months training extensively at the Cooper Associates County Ground’s indoor centre of excellence, and more recently, the squad headed to Sharjah for a pre-season tour.

The players have not only worked on their skills but also bonded as a team, strengthening the foundation of what promises to be a season full of ambition.

“Whilst the indoor centre is an excellent facility, nothing beats getting out on the grass,” Griffin said.

“We’ve been building those crucial off-field bonds that will define our identity. It’s not just about cricket – it’s about connection and shared purpose too.”

Building a Team to Inspire

Griffin is excited by the mix of experience and emerging talent in the squad, and believes the group is ready to excite both on and off the field.

“We want to be playing a brand of cricket that excites people,” Griffin said. “We want to inspire our members and supporters and get people out of their seats.”

Charlie Dean: A Fresh Excitement

One of the most exciting new additions to the squad is England international Charlie Dean.

With experience in domestic cricket with Hampshire, Southern Vipers and London Spirit, as well as international tours with England, Dean is eager to be part of the new-look Somerset women’s team.

“It’s really exciting. We’ve got a young, fresh group with lots of Western Storm squad members and some new faces like myself,” Dean said.

“There’s a fresh slate for us and no outright favourite going into the season, which gives us a level playing field.”

Dean, a right-handed batter and right-arm off break bowler who made her international debut in 2021, is also excited about the visibility of women’s cricket as they head into the season.

“It’s amazing that as a county team we are so much more visible now we’re at Somerset,” she said.

“I remember when I was a kid going to watch an England women’s game and that was really special because I could see myself in those players and now it’s more readily available and you can watch regional cricketers.

“Hopefully, we can inspire young girls to come and watch and be inspired to pick up a bat and ball.”

Ambitions for the Season Ahead

Griffin is clear about the squad’s ambition going into their debut season.

“We want to be challenging for titles come the end of the season. We don’t want to be here just making up the numbers.

“We have a talented and passionate group who have worked tremendously hard over the winter, and I hope they get the rewards their efforts deserve.”

The talent includes a dynamic mix of youth and experience. International stars like Dani Gibson, Charlie Dean and Heather Knight bring top-level experience, while homegrown talents such as Katie Jones, Olivia Barnes and Rebecca Odgers represent the exciting new generation of Somerset cricket.

Somerset Women are focused not only on playing exciting cricket but also on inspiring the next generation of players.

With a strong squad, great facilities, and an unwavering commitment to success, Somerset Women are ready to make history in their debut season and announce themselves on the big stage.

Kukri are proud to support the team on their journey and wish them the best of luck ahead of the new season.

Get ready for the new season and explore Somerset women’s official range, shop now.

Find out more about Somerset Women

Follow Somerset Women on Instagram

“THIS IS FOR THE WHOLE BAHRAIN RFC COMMUNITY” – JOSH DRAIN REFLECTS ON LANDMARK SEASON AHEAD OF HISTORIC WEEKEND

Middle East

A season of determination, unity and top-class performance has brought Bahrain RFC to the brink of history.

This weekend, the teams will take centre stage in regional rugby as both their 1st XV and 2nd XV teams compete in finals, with a shot at making club history by lifting two major trophies on the same day.

After a dramatic 29-21 semi-final victory over Abu Dhabi Harlequins, the 1st XV have earned their place in the West Asia Super Rugby final.

They’ll be joined in the spotlight by the 2nd XV, who have reached the Super 2s Cup final after beating Dubai Exiles 30-22.

As the official kit supplier, Kukri Sports is proud to have supported the teams throughout their campaign, providing performance-driven kit built for the demands of rugby and other sports at the club.

Kukri ambassador and first XV star Josh Drain, who has featured at both fly-half and full-back this season, knows just how much this means to everyone involved.

“It’s very exciting. Reaching the final is a huge achievement, not just for us as players, but for the whole Bahrain RFC community.”

The squad’s journey to this point has been powered by a strong collective spirit and relentless preparation, having won all twelve of their games so far this season as they head into the final against Dubai Hurricanes.

“We’ve built a really tight-knit group that fights for each other and stays together under pressure.

“We’ve had to overcome a few challenges – injuries, tough fixtures, long away days – but the way the boys have stepped up and delivered every time says a lot about the character of this squad.

“The coaches and support staff have also been outstanding in preparing us week in, week out,” Drain said.

For Drain, a key player in the team, it’s also been a season of personal growth as he continues to transition to a different climate.

“It’s been a great experience for me personally. I’ve learned a lot, grown in confidence and had the chance to really challenge myself in some big moments.

“Playing with this group has definitely brought the best out of me.”

Ahead of the final, Drain admitted the group are fully focused on the task ahead and knows what is required of them.

“We know it’s going to be tough, but we’ve prepared well and back ourselves. It’s just about sticking to what we do best and embracing the moment.”

“Finals are often decided by small margins, so we’ll need to be clinical when chances come and stay cool under pressure.

“If we stick to our systems and keep our discipline, we’ll give ourselves every chance.”

Beyond rugby, Bahrain RFC have enjoyed a standout year across multiple sports. The men’s senior football team lifted the Diogo Pires Cup Final trophy, while their netball sides also delivered exceptional results – with the Division 1 and 2 teams both finishing as runners-up, and the Division 3 team claiming the championship title.

Throughout the season, the players have been backed by Kukri as the club’s official kit supplier, whose performance-focused kit has supported the team every step of the way.

“The kit from Kukri has been good all season. It’s built for performance, lightweight, durable and designed to move with you, which really makes a difference during high-intensity games.

“It’s great to be representing a brand that genuinely supports the team,” Drain added.

Kobus Cronje, Middle East Sales Manager at Kukri Sports, said “We’re very proud of what Bahrain RFC has achieved this season, not just in rugby, but across all their sporting teams.

“To see both rugby teams reach their respective finals is a testament to the club’s depth and culture. It’s been a privilege to support them with high-performance kit that matches their ambition, and we’ll be cheering them on as they go for a historic double.”

Looking ahead, Drain believes this season could be the start for even greater things to come.

“The future is really bright for Bahrain RFC. We’ve got a great culture, strong leadership and a growing base of young talent coming through.

“I’d love to see us build on this momentum and keep pushing the standards even higher, both locally and across the region.”

As the club prepares for a potentially historic weekend, the stage is set – and Bahrain RFC is ready to rise to the occasion.

Kukri Sports wishes both teams and its ambassador, Josh Drain, the best of luck ahead of a crucial weekend.

Find out more about Bahrain RFC.

Find out more about our ambassador Josh Drain.

Rachel Malcolm: A Legacy Forged in Lightning

United Kingdom

Sixteen years of dedication, transformation and triumphs – Rachel Malcolm’s journey at Loughborough University, culminating in eight seasons with Lightning Rugby, is a story of passion and perseverance.

As the current Scotland captain prepares for a new chapter, Kukri Sports reflects on her extraordinary career and the enduring partnership that played a key role in her success.

Transitioning from Hockey to Rugby

Rachel’s path into rugby was anything but conventional. A talented hockey player, she represented Scotland at three age-grade levels before a spark ignited within her, drawing her towards rugby.

“I transitioned between the sports around 24-25, and it was a case of everything aligning at the right time,” Rachel recalls.

“My brother was a professional rugby player and his career was taking off at the time, and watching him really inspired me to give it a try.

“I loved playing hockey, but when I tried out rugby I quickly realised it was my sport, not only in terms of playing but also the values and the types of people involved.”

What followed was an incredible rise in the sport, and Rachel credits her success in her star-studded career to Loughborough’s Sport’s programme and the environment that allowed her to flourish.

“Loughborough is one of the best in the world, and that’s why I came here,” Rachel explains. “It’s where I could learn from the best. 

“The opportunity to work with top practitioners, especially in strength and conditioning, allowed me to build those physical and physiological components, which then allowed me the platform to go and achieve in rugby.”

Loughborough: A platform for success

Her time with Lightning Rugby is defined not just by on-field success but by unforgettable moments, both on and off the pitch.

“I think this season gone we’ve had some really good highlights. We built a brilliant culture and environment, achieved special results, beating top four teams like Bristol Bears,” she says.

“For me, the main highlight has been the people I’ve got to meet and play alongside who have become friends for life.”

As Scotland’s captain during the 2020 Six Nations, Rachel faced one of her biggest challenges yet, but it was her time in Lightning’s programme that helped her rise to the occasion.

“The opportunities and experiences they gave me were really important to allow me to go and achieve what is probably the greatest honour in my life which was captaining and leading my country.

“I’m incredibly grateful to our Head Coach during my early years, Reece Edwards, who gave me the platform to learn, as well as Sarah Hunter, one of the best leaders in rugby as I learned so much from her.”

A trusted partner in her remarkable journey

Throughout her remarkable career, a constant presence and support network has been Kukri Sports, Loughborough’s long-standing kit supplier that has provided more than just kit.

“Kukri’s support has been brilliant,” she says. “The kit has been extremely comfortable, which is so important, particularly for women in sport to feel comfortable in what they are wearing.

“Kukri have supported the programme and different teams across the university for a long time, and I think that shows loyalty and represents the values that are very close to home for us rugby players,” she says.

Embracing the future

As Rachel prepares to move forward, she leaves behind a legacy of dedication, resilience and inspiration.

“I feel content with everything I’ve achieved here. It’s been an incredible 16 years, and I’m grateful for the opportunities and the people who have helped me to get to where I am today.”

As a true pioneer of women’s sports and rugby, her advice to aspiring athletes is simple yet profound.

“I think the biggest thing I wish I had realised early on is not to compare yourself to other people,” she explained.

“Everyone’s journey is completely unique. Celebrate your own strengths and focus on what you can bring to the table. It’s essential to enjoy the process and trust in your development.”

Rachel Malcolm’s legacy at Lightning Rugby and Loughborough Sport will continue to inspire future generations of athletes. The partnership with Kukri, which has supported Rachel and countless others on their journeys, serves as a powerful reminder of the importance of loyalty, community, and high-performance support in creating champions—both on the field and beyond.

Find out more about Loughborough Lightning

Celebrating Female Athletes on International Women’s Day

World News

In honour of International Women’s Day, Kukri Sports is proud to honour the strength, resilience and determination of female athletes from a variety of sports.

This year, we highlight the inspiring journeys of women who have broken barriers and continue to lead the way for future generations.

Andrea Wing-Yan Leung

Women’s rugby player, Valley RFC Women’s team

Andrea Wing-Yan Leung, a dedicated rugby player for Valley RFC, reflects on her journey in the sport, from playing basketball as a teenager to becoming a Premiership-level winning athlete and a role model for young women in the sport.

“It means honour, cherishment and humility to me to represent my team,” she says.

“I am forever thankful to be able to play sport as a female. However, there are still women out there who may not have a chance to play sports or receive an education.

“For 20 years, my parent’s didn’t support me playing rugby – they saw it as a ‘men’s sport’. But I never gave up. Last season, my dad and brother finally came to watch me play in the Grand Championship final. We won, and I got to show them the trophy.”

Ellie Stevens

North America Running Ambassador

Ellie Stevens, a trailblazer in long-distance running, celebrates the visibility and opportunities that women in endurance sports have gained over recent years.

“International Women’s Day is a powerful reminder of how far we’ve come and how much further we can go in empowering women in sports,” she states.

Despite overcoming barriers such as facing chronic fatigue throughout her career, Ellie has proved that resilience is key. “Your struggles do not define you – your resilience does. No setback is permanent. Believe in yourself, be patient and take it one step at a time.”

Claire Dowey

NI Volleyball Women’s team player

For Claire Dowey, a veteran volleyball player and captain of Northern Ireland’s women’s team, International Women’s Day is about celebrating the growing participation of women in sport.

Claire’s experience as a mother and high-level athlete has been a balancing act, but she finds strength in showing her son the value of hard work.

“I want them to see that you can have the lows that sport sometimes brings and still bounce back. You can have your family and still play on,” Claire says.

“I truly believe I became a better player, especially mentally, after becoming a mum.“

Ahead of competing in the St. Patrick’s Challenge on 15 March, Claire was pleased to see how much the sport has grown. “It has been exciting to see the number of girls now playing volleyball increase over the years.

“We are gradually securing more funding which is what is going to really support our female athletes to enable them to have access to great training, high-quality kit and elite programmes.”

Izzy Songhurst

Trampoline Gymnast, British Gymnastics

Izzy Songhurst, and two-time Ladies British champion who made her Olympic debut at Paris 2024, shares her thoughts on overcoming body stereotypes and embracing her strength as a gymnast.

“I have overcome it by doing a lot of work on my psychology, being confident in my body’s ability to execute what I’m asking it to do which has helped me a lot in my performance,” she explains.

“For me, it was about finding a way and trying to be really confident in myself and to remember that it is always enough.”

Chloe Andrews

Rugby player, Dubai College Women’s team

As a young female rugby player, Chloe Andrews is passionate about making the sport more inclusive for girls of all ages.

“Rugby at first can seem very intimidating, but it’s a game of resilience, teamwork and confidence,” she shares.

“As a young woman, I’ve learned that sport is not just physical strength, but mental strength and the ability to lead.

“I feel incredibly proud to be part of the newly growing women’s rugby community. It motivates me to be a role model for younger girls, showing them that rugby and any sport in general can be played by everyone.”

Kukri’s Commitment to Women in Sport

At Kukri, we are proud to support women in sport around the world, empowering them to break barriers and unlock their full potential.

By providing high-performance kit and additional off-field support, we are dedicated to helping female athletes feel confident, embrace their strength, and pursue their dreams.

Together, we celebrate women’s achievements and strive to ensure there are no limits to greatness.

Jonathan Jones: A Champion’s Journey in Celebration of Black History Month

North America

As Black History Month is recognised across North America this month, we acknowledge and celebrate the journey of Black athletes in the region – those who have broken barriers, redefined excellence and inspired future generations. Kukri Sports, a proud partner of Team Barbados, is honoured to support athletes who embody these values on and off the track.

Among those making an indelible mark is Jonathan Jones, a world-class sprinter from Barbados whose journey epitomizes determination, perseverance and national pride.

A graduate of the University of Texas at Austin, Jones has competed at the highest-level, representing Barbados on the world stage. From the 2020 Tokyo Olympics and a bronze medalist in the 400m at the 2022 Commonwealth Games, Jones continues to set records and push boundaries on the track as a Team Barbados athlete.

A Journey of Inspiration and Dedication

Jones’ passion for athletics started during his childhood in Saint Lucy, Barbados, where he participated in various sports.

Watching the 2012 London Olympics ignited a fire within him, with athletes like Kirani James and David Rudisha serving as his role models and playing a crucial role in shaping his love for the 400m and 800m events.

“I was inspired through a series of events in my childhood and adolescent years to embark on my career in athletics,” Jones recalls.

“Watching fellow Caribbean athletes and international athletes compete on the biggest stage was truly inspiring.”

One of the defining moments in his career came in 2014 when he was given the opportunity to represent Barbados.

Despite the honor, he declined, choosing instead to train harder to earn his place.

His commitment paid off when he won silver and bronze medals at the CARIFTA Games in 2015, followed by gold medals in 2016.

“That choice and mindset shaped me as an athlete and person,” Jones reflects. “I always expect to earn my spot and work diligently to make my dreams a reality.”

Representing Barbados on the World Stage

Proudly donning the national colours of Barbados, Jones has embraced his role as an ambassador for his country.

“Whenever I walk around the athlete’s village during a championship, it feels amazing to know that Barbados is being seen and showcased.

“The pinnacle of my joy is standing on the medal podium with my Barbados kit on and our national anthem playing.”

Jones’ drive stems from the dreams of his younger self and his desire to inspire the next generation of Barbadian athletes.

“I continue to do this not just for myself, but for the kids growing up in Barbados. I want to see that if I can do it, they can too.”

Honouring Black History Month

Black History Month holds deep significance for Jones as a time for reflection and appreciation.

“It’s a moment to look back at those who paved the way for us,” he says.

“Coming from an island like Barbados, I have many pioneers and icons to look up to, from sports legends like Sada Williams to national heroes like Bussa.

“It’s about recognizing their sacrifices and using their legacy as motivation to keep pushing forward.”

He also acknowledges the importance of black athletes throughout history in breaking down barriers and standing for social justice.

“We had athletes like Muhammad Ali and Jackie Robinson who fought for equality and paved the way for us to compete freely today.

“Their courage and resilience remind me that sports is not just about competition—it’s about representation, inclusion, and the fight for fairness.”

Inspiring the Next Generation

Jones encourages aspiring athletes to embrace discipline and perseverance. “Work so relentlessly that you can’t be ignored or overlooked,” he advises. “Success isn’t guaranteed, but if you give it everything without holding back, you’ll see the results.”

Beyond competition, Jones believes in the power of sports to drive diversity, inclusion, and social justice. “Sports have always played a role in fighting for equal rights and opportunities,” he says. “Athletes today use their platforms to raise awareness and inspire change, and that’s something I want to be part of.”

As he continues his journey, Jones remains focused on future goals—both on and off the track. “I want to compete happily in my Barbados colours again, improve in the coming years, and stand at the top of the medal podium.”

Jonathan Jones is not only a record-breaking athlete but also a symbol of perseverance and national pride. As we celebrate Black History Month, his journey serves as an inspiration for aspiring athletes and a testament to the power of dedication, resilience, and representation.

About Team Barbados

Kukri Sports is proud to be partnered with Team Barbados, providing the team and athletes with high-performance sportswear designed to help them unleash their greatness and feel proud to represent their nation and inspire others.

Learn more about Team Barbados

FOLLOW JONATHAN ON INSTAGRAM

Kukri Sports Expands European Presence with Sportz88 Partnership

World News

Kukri Sports is proud to announce a strategic partnership with Sportz88, a premier sports agency specialising in teamwear distribution across Europe.

This collaboration marks a significant step in Kukri’s European expansion, reinforcing its commitment to providing high-quality, customised sports apparel to teams, clubs, and organisations across the region.

Sportz88, renowned for its extensive network and expertise in the sportswear industry, will play a key role in increasing Kukri’s presence in key European markets. By leveraging Sportz88’s distribution channels and deep industry knowledge, Kukri aims to strengthen its brand and extend its reach to a wider audience of athletes and sports enthusiasts.

“We are excited to partner with Sportz88 as we continue our journey of growth in Europe,” said Josh Beal, Sales Director at Kukri Sports. “Their extensive network and experience in the sportswear market make them the perfect partner to help us deliver premium, bespoke sportswear solutions to teams and organizations across the continent.”

Sportz88 shares Kukri’s passion for innovation and excellence, ensuring that customers receive high-performance sportswear tailored to their specific needs. This partnership will not only enhance Kukri’s footprint in Europe but also provide athletes with greater access to cutting-edge sports apparel designed to elevate performance.

“At Sportz88, we are thrilled to announce our partnership with Kukri Sports, a brand synonymous with quality and innovation in sportswear. Our mission has always been to connect top-tier sports brands with teams and organizations across Europe, and this collaboration allows us to strengthen that commitment.

“With our extensive international distribution network, we will support Kukri in expanding its presence across key European markets, ensuring that athletes have access to premium, performance-driven sportswear. Together, we look forward to empowering teams and individuals with high-quality apparel designed to enhance performance and comfort.

This partnership represents a shared vision of excellence, and we are excited about the opportunities ahead!” – Philip Ploegaerts, CEO – Sportz88

This latest expansion underscores Kukri’s continued dedication to growth, innovation, and delivering market-leading sportswear worldwide. With a rich history of supplying elite teams, institutions, and grassroots organisations, Kukri remains at the forefront of the industry, combining heritage with cutting-edge design and technology.

About Sportz88

Sportz88 is a leading sports agency focused on distributing high-quality teamwear solutions across Europe. With an extensive network and industry expertise, Sportz88 connects top brands with sports teams and organizations, ensuring athletes have access to the best sportswear available.

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