Category: News

01/05/202529/04/2025

With women’s participation in lawn bowls rising across Canada, the sport is undergoing a powerful shift – one defined by equity, visibility and international success.

At the heart of this momentum is Kukri Sports, who for over a decade has proudly stood as the official sportswear partner of Bowls Canada Boulingrin.

This partnership has helped to shape a confident, unified image for Canada’s national athletes and also champion the growth of the sport.

A Sport Gaining Momentum

Over recent years, Bowls Canada has seen an encouraging trend of more women participating, entering coaching and officiating pathways, as well as earning recognition on the international stage.

“At Bowls Canada, we believe that advancing gender equity strengthens the entire sport,” said Britany Gordon, CEO at Bowls Canada Boulingrin.

“We are proud of the strides of our female athletes, coaches and leaders are making nationally and internationally.

“With partners like Kukri helping us elevate the profile of our athletes, we are excited for the future of women’s lawn bowls in Canada – one where every woman sees a place for herself, both on and off the green.”

Global Success

The visibility of the sport has been backed by results, with Canadian women making headlines globally.

– Kelly McKerihen earned silver in women’s singles at the 2023 World Bowls Championships, tying Canada’s all-time best finish in the event.

– Canada’s women’s triples team took home bronze at the same event—the country’s strongest team finish in over a decade.

– McKerihen and Emma Boyd went on to win the women’s pairs title at the 2023 Hong Kong International Bowls Classic, a globally prestigious competition.

These podium performances are part of a larger trend: in the last two World Bowls cycles (2016-2023), Canada’s women have won nearly half (5 out of 12) of the nation’s international medals.

In 2024, Louise McLean made history by capturing Canada’s first international para bowls medal, with a podium finish in Women’s singles at the IBD World Championships.

Kukri Sports: More Than a Uniform

Kukri’s decade-long partnership has provided more than just apparel – it’s created a bold and professional identity for Team Canada that reflects the talent and ambition of its athletes.

The visibility and pride that comes from stepping onto the green in Kukri’s custom kit sends a message that Canadian bowlers belong on the world stage.

“Our partnership with Kukri Sports has played an important role in building a strong, professional image for our athletes,” said Britany Gordon.

“Having world-class apparel helps us present a unified, confident Team Canada, which in turn strengthens the visibility and recognition of our women’s teams.

“As we work to grow the sport, the visibility provided by strong branding is a valuable asset in inspiring future female bowlers.”

Jamie Williams, Vice President at Kukri Sports North America, added, “We are incredibly proud of our ongoing partnership with Bowls Canada.

“Over the last decade, we’ve seen remarkable growth in the sport, especially among women athletes. We are fully committed to empowering athletes by providing high-quality apparel to help them perform at their peak.

“We look forward to continuing our support and elevating the success of Canada’s women’s lawn bowlers on the world stage for years to come.”

Equity on and off the Green

Bowls Canada has made gender equity a core part of its mission. Women and men now compete in equal numbers at national championships, supported by inclusive event formats.

Nearly half of the Board of Directors and 45% of certified umpires are women, reflecting strong female leadership across the sport that continues to grow.

From youth to senior levels, Canadian women continue to thrive and are proving that with the right support, access to high-quality sportswear and visibility, success follows.

A Shared Vision for the Road Ahead

Together, Bowls Canada and Kukri Sports are not just outfitting athletes—they’re helping lead a movement. A movement that welcomes women, celebrates success, and inspires the next generation to step up, compete, and lead on and off the green.

We are proud to support Bowls Canada as they continue to inspire through their commitment to equity, excellence and the success of women in lawn bowls.

Find out more about Bowls Canada

23/04/202523/04/2025

From Glasgow to Glasgow – A Legacy of Pride, Progress, and Purpose.

Kukri Sports and Team England are proud to extend their dynamic partnership through to the 2026 Commonwealth Games in Glasgow, marking a powerful full-circle moment that celebrates over a decade of collaboration, innovation, and shared belief in the power of sport to inspire change.

Announced on St George’s Day, a day symbolic of national pride and unity, this renewed partnership signals much more than a continuation — it’s a bold step forward in championing inclusivity, sustainability, and the remarkable strength of Team England’s athletes — across all disciplines.

As the official kit supplier, Kukri Sports will once again deliver cutting-edge performance wear and delegate kits for athletes, coaches, and staff — while also launching a bold new retail range ahead of the Games. But this isn’t just about what athletes wear — it’s about how they feel when they wear it.

“St George’s Day is a celebration of English identity, unity and pride – values that are reflected in our ongoing partnership with Team England,” said Andrew Ronnie, CEO of Kukri Sports. “From Glasgow 2014 to Glasgow 2026, we are honored to once again support Team England’s athletes as they compete on the global stage.”

Mark Osikoya, CEO of Commonwealth Games England commented; “Our partnership with Kukri began at Glasgow 2014 and we’re delighted to be working with them once again as we return to the city in 2026, marking our fourth consecutive collaboration at the Commonwealth Games. We know how much it means for athletes to wear their Team England kit and as a valued partner, Kukri shares our commitment to inclusion, diversity, and sustainability. Work is already underway to develop a kit for athletes, volunteers and staff that not only supports performance but also prioritises reducing waste, sourcing sustainable fabrics, and incorporating recycled materials.”

Celebrating Every Athlete – Para, Non-disabled, and Across All Genders
At the heart of this partnership lies a deep, unwavering commitment to inclusion and equality. Kukri Sports is working hand-in-hand with para-athletes, sport-specific representatives, and advocates for gender equity to co-create apparel that is fully inclusive in design, fit, and function — ensuring every athlete feels seen, supported, and celebrated.

From adaptive fits for seated athletes to accessible fastenings and gender-responsive design choices, the 2026 kit range is being built to perform without compromise — and to proudly reflect the diversity of Team England in all its forms.

Designed for Impact – On the Field and for the Planet

Inclusivity goes hand-in-hand with sustainability — and Kukri is pushing boundaries here too. The Glasgow 2026 range will feature eco-conscious materials, reduced waste processes, and a focus on long-term environmental impact — aligning with Team England’s commitment to creating a more sustainable future through sport.

Whether it’s on the track, in the pool, on the court, or behind the scenes, every athlete and every voice matters — and this partnership ensures they all have the platform they deserve.

“Team England is about unity, resilience, and rising together,” added Andrew Ronnie. “We’re proud to stand behind every athlete — para, able-bodied, first-timer, or returning hero — as they get ready to represent their country on one of the world’s biggest stages.”

As preparations ramp up towards the 2026 games, this renewed partnership ensures that Team England athletes will continue to be supported by world-class apparel, created by a brand with deep roots in the sporting community.

Find out more about Team England

03/04/202531/03/2025

Kukri Sports is proud to announce the renewal of its partnership with Druids RFC, reinforcing a successful relationship that has flourished since 2017. This three-year extension showcases both parties’ commitment to providing high-quality, innovative sportswear for athletes at all levels of the club.

Shauna McGill, VP of Communications and Social Media at Druids RFC, expressed the club’s enthusiasm for the continued partnership: “The Druids have long trusted Kukri to outfit our teams, from juniors to seniors, and this renewed collaboration strengthens our successful history of delivering top-quality kit and support to our players. Kukri’s commitment to innovation and exceptional customer service has been invaluable to our club, and we are excited to continue this partnership.

“As we look ahead to the 2025 season and beyond, we can’t wait to take the pitch in our custom-designed Kukri competition and spirit wear. This partnership is a testament to the trust and shared commitment between the Druids and Kukri, and we look forward to what the future holds!”

The renewal comes at a significant time for Druids RFC as the club celebrates its 65th anniversary. In recognition of this milestone, Kukri Sports will be launching a special edition anniversary apparel range, providing club members with the opportunity to commemorate this historic moment in style.

Jamie Williams, Vice President – North America at Kukri Sports, shared his excitement about the continued partnership: “We are delighted to have extended our partnership with the Druids for another three years. We have had a great working relationship with the club since we started our relationship back in 2017.

“The partnership renewal coincides with a significant milestone for the club as they enter their 65th anniversary, and we are excited to launch an exclusive anniversary range of apparel that will be available for club members to purchase in the coming weeks. We have a great footprint across Alberta, and this announcement further cements our position as the go-to brand for rugby in the province.”

Kukri Sports remains dedicated to supporting grassroots and elite rugby teams with premium, custom-designed apparel that meets the demands of modern athletes. The renewed partnership with Druids RFC continues this commitment, ensuring players and supporters alike can represent their club with pride.

Find out more about Druids RFC

08/03/202507/03/2025

In honour of International Women’s Day, Kukri Sports is proud to honour the strength, resilience and determination of female athletes from a variety of sports.

This year, we highlight the inspiring journeys of women who have broken barriers and continue to lead the way for future generations.

Andrea Wing-Yan Leung

Women’s rugby player, Valley RFC Women’s team

Andrea Wing-Yan Leung, a dedicated rugby player for Valley RFC, reflects on her journey in the sport, from playing basketball as a teenager to becoming a Premiership-level winning athlete and a role model for young women in the sport.

“It means honour, cherishment and humility to me to represent my team,” she says.

“I am forever thankful to be able to play sport as a female. However, there are still women out there who may not have a chance to play sports or receive an education.

“For 20 years, my parent’s didn’t support me playing rugby – they saw it as a ‘men’s sport’. But I never gave up. Last season, my dad and brother finally came to watch me play in the Grand Championship final. We won, and I got to show them the trophy.”

Ellie Stevens

North America Running Ambassador

Ellie Stevens, a trailblazer in long-distance running, celebrates the visibility and opportunities that women in endurance sports have gained over recent years.

“International Women’s Day is a powerful reminder of how far we’ve come and how much further we can go in empowering women in sports,” she states.

Despite overcoming barriers such as facing chronic fatigue throughout her career, Ellie has proved that resilience is key. “Your struggles do not define you – your resilience does. No setback is permanent. Believe in yourself, be patient and take it one step at a time.”

Claire Dowey

NI Volleyball Women’s team player

For Claire Dowey, a veteran volleyball player and captain of Northern Ireland’s women’s team, International Women’s Day is about celebrating the growing participation of women in sport.

Claire’s experience as a mother and high-level athlete has been a balancing act, but she finds strength in showing her son the value of hard work.

“I want them to see that you can have the lows that sport sometimes brings and still bounce back. You can have your family and still play on,” Claire says.

“I truly believe I became a better player, especially mentally, after becoming a mum.“

Ahead of competing in the St. Patrick’s Challenge on 15 March, Claire was pleased to see how much the sport has grown. “It has been exciting to see the number of girls now playing volleyball increase over the years.

“We are gradually securing more funding which is what is going to really support our female athletes to enable them to have access to great training, high-quality kit and elite programmes.”

Izzy Songhurst

Trampoline Gymnast, British Gymnastics

Izzy Songhurst, and two-time Ladies British champion who made her Olympic debut at Paris 2024, shares her thoughts on overcoming body stereotypes and embracing her strength as a gymnast.

“I have overcome it by doing a lot of work on my psychology, being confident in my body’s ability to execute what I’m asking it to do which has helped me a lot in my performance,” she explains.

“For me, it was about finding a way and trying to be really confident in myself and to remember that it is always enough.”

Chloe Andrews

Rugby player, Dubai College Women’s team

As a young female rugby player, Chloe Andrews is passionate about making the sport more inclusive for girls of all ages.

“Rugby at first can seem very intimidating, but it’s a game of resilience, teamwork and confidence,” she shares.

“As a young woman, I’ve learned that sport is not just physical strength, but mental strength and the ability to lead.

“I feel incredibly proud to be part of the newly growing women’s rugby community. It motivates me to be a role model for younger girls, showing them that rugby and any sport in general can be played by everyone.”

Kukri’s Commitment to Women in Sport

At Kukri, we are proud to support women in sport around the world, empowering them to break barriers and unlock their full potential.

By providing high-performance kit and additional off-field support, we are dedicated to helping female athletes feel confident, embrace their strength, and pursue their dreams.

Together, we celebrate women’s achievements and strive to ensure there are no limits to greatness.

26/02/202526/02/2025

As Black History Month is recognized across North America this month, we acknowledge and celebrate the journey of Black athletes in the region – those who have broken barriers, redefined excellence and inspired future generations. Kukri Sports, a proud partner of Team Barbados, is honored to support athletes who embody these values on and off the track.

Among those making an indelible mark is Jonathan Jones, a world-class sprinter from Barbados whose journey epitomizes determination, perseverance and national pride.

A graduate of the University of Texas at Austin, Jones has competed at the highest-level, representing Barbados on the world stage. From the 2020 Tokyo Olympics and a bronze medalist in the 400m at the 2022 Commonwealth Games, Jones continues to set records and push boundaries on the track as a Team Barbados athlete.

A Journey of Inspiration and Dedication

Jones’ passion for athletics started during his childhood in Saint Lucy, Barbados, where he participated in various sports.

Watching the 2012 London Olympics ignited a fire within him, with athletes like Kirani James and David Rudisha serving as his role models and playing a crucial role in shaping his love for the 400m and 800m events.

“I was inspired through a series of events in my childhood and adolescent years to embark on my career in athletics,” Jones recalls.

“Watching fellow Caribbean athletes and international athletes compete on the biggest stage was truly inspiring.”

One of the defining moments in his career came in 2014 when he was given the opportunity to represent Barbados.

Despite the honor, he declined, choosing instead to train harder to earn his place.

His commitment paid off when he won silver and bronze medals at the CARIFTA Games in 2015, followed by gold medals in 2016.

“That choice and mindset shaped me as an athlete and person,” Jones reflects. “I always expect to earn my spot and work diligently to make my dreams a reality.”

Representing Barbados on the World Stage

Proudly donning the national colors of Barbados, Jones has embraced his role as an ambassador for his country.

“Whenever I walk around the athlete’s village during a championship, it feels amazing to know that Barbados is being seen and showcased.

“The pinnacle of my joy is standing on the medal podium with my Barbados kit on and our national anthem playing.”

Jones’ drive stems from the dreams of his younger self and his desire to inspire the next generation of Barbadian athletes.

“I continue to do this not just for myself, but for the kids growing up in Barbados. I want to see that if I can do it, they can too.”

Honoring Black History Month

Black History Month holds deep significance for Jones as a time for reflection and appreciation.

“It’s a moment to look back at those who paved the way for us,” he says.

“Coming from an island like Barbados, I have many pioneers and icons to look up to, from sports legends like Sada Williams to national heroes like Bussa.

“It’s about recognizing their sacrifices and using their legacy as motivation to keep pushing forward.”

He also acknowledges the importance of black athletes throughout history in breaking down barriers and standing for social justice.

“We had athletes like Muhammad Ali and Jackie Robinson who fought for equality and paved the way for us to compete freely today.

“Their courage and resilience remind me that sports is not just about competition—it’s about representation, inclusion, and the fight for fairness.”

Inspiring the Next Generation

Jones encourages aspiring athletes to embrace discipline and perseverance. “Work so relentlessly that you can’t be ignored or overlooked,” he advises. “Success isn’t guaranteed, but if you give it everything without holding back, you’ll see the results.”

Beyond competition, Jones believes in the power of sports to drive diversity, inclusion, and social justice. “Sports have always played a role in fighting for equal rights and opportunities,” he says. “Athletes today use their platforms to raise awareness and inspire change, and that’s something I want to be part of.”

As he continues his journey, Jones remains focused on future goals—both on and off the track. “I want to compete happily in my Barbados colors again, improve in the coming years, and stand at the top of the medal podium.”

Jonathan Jones is not only a record-breaking athlete but also a symbol of perseverance and national pride. As we celebrate Black History Month, his journey serves as an inspiration for aspiring athletes and a testament to the power of dedication, resilience, and representation.

About Team Barbados

Kukri Sports is proud to be partnered with Team Barbados, providing the team and athletes with high-performance sportswear designed to help them unleash their greatness and feel proud to represent their nation and inspire others.

Learn more about Team Barbados

24/02/202520/02/2025

In a world where sport is often associated with youth and peak physical performance, the idea that age can be a limitation still persists. But at Kukri Sports, we believe that sports such as athletics should be for everyone, regardless of age or background. The beauty of sport lies in its inclusivity—it has the power to unite, inspire, and empower people from all walks of life.

The Myth of ‘Too Old’

One of the biggest misconceptions in sport is that there is an age limit to participation. Whether it’s running, throwing, or jumping, athletics offers a discipline for everyone. The truth is, taking up or continuing sport later in life not only benefits physical health but also enhances mental well-being, social connection, and overall quality of life.

We caught up with Tracey Francis, the Participation Programmes Manager at England Athletics to give her thoughts on the topic, “staying physically engaged supports positive mental health, reduces loneliness and isolation, and provides opportunities to socialise, meet new people, and build friendships.” Physically, “it enhances brain health, bone density, cardiovascular fitness, and muscle tone.” “Regular activity can also speed up recovery from illness or injury and plays a vital role in rehabilitation.”

From grassroots runners finding their stride later in life to former elite athletes staying involved in competitive masters’ events, countless individuals are proving that age is no barrier to achievement. Park runs, veterans’ athletics leagues, and community clubs are thriving with participants who defy the outdated notion that sport is only for the young.

The Power of Inclusivity

Inclusivity is at the heart of everything we do at Kukri Sports. Our commitment extends beyond providing high-quality sportswear; we aim to support individuals at every stage of their sporting journey. Through partnerships with clubs, schools, and organisations worldwide, we champion opportunities for athletes of all ages to access the right apparel to perform at their best.

Tracey continued, “We highlight the importance of inclusivity by offering three participation levels: Get Me Started, Keep Me Going, and Challenge Me.” These tiers ensure that individuals of all ages and abilities have tailored training plans to meet their needs. The initiative also provides guide runners for those with visual impairments and dedicated Mental Health Champions to support participants’ well-being.

Sport is about more than just competition—it’s about participation, perseverance, and personal growth. Whether you’re taking your first steps onto a track, returning to the field after years away, or setting new personal records at 60, 70, or beyond, your journey in athletics is uniquely yours.

Overcoming Barriers and Fears

For those hesitant to take part in athletics due to age, England Athletics stresses that running, like walking, is a lifelong skill. With over 40% of RunTogether participants aged 40–55 and 70% female, the programme encourages walking and jogging as an accessible entry point. Running is also a proven rehabilitation tool, with research showing it can slow the progression of Parkinson’s disease symptoms and boost overall well-being.

Tracey explains, “Our approach focuses on real-life participants rather than elite athletes, reinforcing that anyone can get involved.” Their running groups operate on core values of fun, safety, inclusivity, and friendliness, with qualified leaders providing support at every stage.

The Social and Community Impact

Participation in sports later in life isn’t just about fitness—it also enhances confidence, social connections, and community engagement. According to Tracey, “research shows that group running is more enjoyable, social, and safe.” Many groups meet in community spaces and often gather at local cafés after their runs, fostering friendships and support networks beyond the track.

The social aspect of RunTogether is just as important as the physical benefits, and that’s why many groups incorporate social activities into their schedules. Feeling part of a community motivates individuals to stay engaged and continue their athletic journeys.

The Role of Sportswear in Supporting Older Athletes

While comfort is key when starting out, the right sportswear can significantly enhance confidence and performance. Tracey states, “As runners progress, they see the value in investing in proper footwear, technical clothing, and group kits to foster a sense of belonging.”

Kukri Sports is proud to support this movement, ensuring that athletes of all ages have access to high-quality, performance-driven apparel tailored to their needs. Our partnership with England Athletics and RunTogether provides essential support for their voluntary workforce, equipping Run Leader Mentors with Kukri kit to maintain professionalism and visibility within the community.

So, whether you’re a seasoned athlete, a returning competitor, or someone considering taking up athletics for the first time—go for it. Break the barriers, challenge the stereotypes, and embrace the journey. Sport belongs to everyone, and age should never be a reason to sit on the sidelines.

At Kukri Sports, we’re here to support you every step, stride, and sprint along the way – Get in touch

Learn more about Run Together

21/02/202523/04/2025

Kukri Sports is excited to announce a new partnership with British Rowing, the national governing body for rowing in the UK. This collaboration marks an exciting chapter as both organisations join forces to enhance the British rowing community through high-performance, sustainable sportswear, designed specifically to support rowers from the grassroots level to elite competitions.

As British Rowing’s official sportswear partner, Kukri Sports will supply custom-designed performance apparel and merchandise to rowers, clubs, and events nationwide. This partnership will focus on delivering innovative, high-quality apparel that meets the unique demands of rowing, helping British Rowing promote inclusivity and excellence throughout the sport.

“We are honoured to partner with British Rowing,” said Andrew Ronnie, Group CEO – Kukri Sports “At Kukri Sports, we recognise the importance of specialized sportswear for athletes’ performance and success. This partnership is an incredible opportunity for us to work closely with British Rowing to create products that truly meet the needs of rowers at every level, whether they’re training, competing, or celebrating their love for the sport.”

Through this partnership, Kukri Sports will provide branded merchandise and gear at British Rowing’s major events, including the British Rowing Championships and British Rowing Masters Championships. By delivering high-quality apparel to athletes, fans, and supporters, the partnership aims to strengthen community engagement and raise awareness for rowing across the UK.

“We are delighted to be partnering once again with Kukri. This new partnership will bring the very best of performance apparel to our GB rowing team athletes, club rowers, volunteers and staff on and off the water. With co created on water wear we hope this partnership will help take our performance to the next level across the whole sport.” Alastair Marks, CEO British Rowing

The new partnership between Kukri Sports and British Rowing is set to elevate the sport of rowing in the UK, providing rowers, clubs, and fans with the support and apparel they need to succeed. Together, they aim to empower athletes and grow the sport of rowing at all levels.

About British Rowing:
British Rowing is the national governing body for rowing in the UK, dedicated to fostering the growth and success of the sport across the country. With a mission to support participation and international achievement, British Rowing serves a vibrant network of rowers, clubs, and events from the grassroots to elite levels. For more information, visit www.britishrowing.org.

30/01/202529/01/2025

As specialists in bespoke sportswear, Kukri Sports are dedicated to delivering market-leading apparel to athletes of all levels, including many top sporting universities.

Our support extends beyond sportswear, as we recognise the challenges faced by students. By collaborating closely with our university partners, we provide a range of additional support tailored to their needs.

Scholarship Programs

Kukri Sports are proud to support students at our partner universities through scholarships. These awards provide financial assistance to help cover educational costs and are designed to recognise and reward talent, dedication, and potential. By supporting students academically and athletically, we aim to help them achieve their goals and thrive during their university journey.

This program has been (or are currently being) rolled out at the University of Exeter and the University r Worcester

“With the support of Kukri we are able to provide sports scholars within our performance programme with financial assistance to support their international sport expenses, such as accommodation and travel for international level competition.” Paul Kirby, Senior Operations Manager, University of Exeter – Sport

“The financial support afforded by Kukri, in addition to funds and holistic support provided by the University of Worcester, can foster their overall athletic and career progression, allowing students to achieve success both on and off the field.” Charlotte Beaman-Evans, UW Sport Performance and Scholarship lead, on behalf of University of Worcester

Hardship Funds

Kukri understand the challenges students may face during their university journey. That’s why we’re also proud to support hardship funds at some of our partner universities. These funds provide financial assistance to students experiencing unexpected difficulties, helping them stay focused on their studies and athletic commitments without added financial stress.

This fund has recently been offered to Plymouth Marjon University who are in the process of distributing the funding out to the students who need it most.

“Working with Kukri for the last few years has gone beyond providing sport clothing to our students and staff.

Finances continue to be a challenge for all students and the hardship fund has allowed us to support students by providing sport clothing for their academic course or sport teamwear and reduce the outgoings of our students for those that need it the most.

We could not do this without the support of Kukri and it is one of many reasons why we are so pleased to be working together and look forward to the development of our partnership”. Laurence Gully – Director of Sport, Physical Education and Commercial Servies at Plymouth Marjon University.

Internships

There is also a commitment to helping university students gain valuable real-world experience. These opportunities allow students to develop practical skills, enhance their knowledge, and build a strong foundation for their future careers, all while being supported in a dynamic and professional environment.

This opportunity has already been rolled out at a couple of our universities, Loughborough University and Nottingham Trent University, with the latest Intern due to start in the spring.

“These opportunities allow students to develop practical skills, gain real-world experience, and enhance their employability. Work-based learning also boosts motivation and engagement while enabling students to build valuable professional networks.

This process is successful only when we collaborate with partners who share our vision for workplace learning.

Our partnership with Kukri has exemplified this vision, offering our students a holistic experience of working within the industry. By gaining valuable insights into the company as a whole and developing skills relevant to various departments, our students have benefited greatly from this collaboration.” Valerie Dennehy, School of Sport, Exercise & Health Sciences Placements Director & University Teacher in Sport & Exercise Psychology

Work Experience

Kukri Sports are dedicated to supporting students at our partner universities by offering work experience opportunities. These placements provide students with hands-on industry insights, practical skills, and a chance to explore potential career paths, helping them build confidence and prepare for life after graduation.

Recent interns have included Ahmed Ahmed and Ranée James who both felt the benefits of having real-work experience to add to their CVs when entering the job market, post university.

“The best part of this internship was taking what I’ve learned in my university classes and applying it in the real world. The hands-on experience has been invaluable, and it’s made me more excited than ever to pursue a career in sports marketing,” Ahmed Ahmed.

Kukri Sports is proud to go beyond providing bespoke sportswear by actively supporting university students in multiple facets of their journey.

Through scholarships, hardship funds, internships, and work experience opportunities, we aim to make a meaningful impact on students’ lives, both on and off the field.

By working closely with our partner universities, we ensure that this support is tailored to address their unique challenges and goals. Together, we’re not just shaping the future of sportswear but also empowering the next generation of athletes, professionals, and leaders. Are you looking for a new sportswear partner? – GET IN TOUCH

27/01/202522/01/2025

Leading athletes across the UK are embracing the challenge of training in colder, darker conditions.

Kukri Sports understands these demands and is committed to fuelling athletes with performance-driven sportswear designed to keep them focused and prepared, no matter the weather.

Whether you are just starting out on your fitness journey or need more motivation during this time of year, we have got you covered.

Top Tips for Winter Training

To help you stay motivated and perform at your best this winter, here are some top tips for tackling this season’s challenges:

• Layer-up appropriately: Kukri’s lightweight, moisture-wicking fabrics keep athletes warm without restricting movement. Our products will help to regulate your body temperature without compromising performance.
• Stay consistent: Maintaining a regular routine, even in the cold, helps athletes stay on track and build resilience.
• Train with purpose: Setting clear goals of what you want to achieve and focusing on specific improvements makes every session meaningful.
• Train with others: Training with teammates is a powerful way to stay motivated and get the most out of a session.
• Celebrate your efforts: Winter training can be tough, but every session brings you closer to your goal. Acknowledge your progress and remember that consistency beats perfection.

Insight from Partner Athletes

We have teamed up with some partner athletes to share their insights on winter training and how they adapt to challenging conditions.

England Lacrosse senior women’s team player, Araminta Loxton-Bernard, highlights the importance of safety and preparation.

“During sessions where it’s cold and dark, having the knowledge that I am visible to cars and bikes, can hear what’s going on around me and don’t have any chance of slipping allows me to train to the fullest and accelerate toward my goals.”

“Post training it is vital to layer back up quickly to keep yourself warm, and Kukri’s endless supply of different warmer options is so important. The tactical jacket or gilet really help my body to regulate its temperature and prevent rapid heat loss.”

England Lacrosse senior men’s team player, Tom Bracegirdle, said “It’s important to take a little extra time to prepare. Warming up thoroughly with dynamic stretching and gradually increasing intensity will help get the blood flowing and prevent injuries.

“Kukri provides a great mix of training gear that allows you to layer up effectively—better to have too many layers and take one off than not enough and feel the cold!“

Chris Hollinshead, an England Athletics level 4 UKA Coach with over 25 years of coaching experience, said “Running in the winter offers a different experience, sometimes enjoyable and other times not so, and the key is to be prepared for that environment.”

“My top tip is to dress appropriately. Also be prepared to adapt the session. This could mean reducing the length of the run when the environmental conditions dictate.”

Barney Bithell, senior men’s hockey player at Loughborough University, adds, “Embracing a structured routine and breaking down goals into smaller milestones helps keep me focused and performing at my best when it’s cold.”

“I find the Kukri winter kit great for training. It keeps me warm and dry and allows me to focus on my performance without being mentally distracted.”

Kukri Sportswear: Designed to Perform

Kukri’s training and leisurewear range is designed to empower athletes in any condition, offering insulating layers, breathable fabrics, and durable designs for peak performance. Explore the full range today and elevate your training this winter.