Category: News

05/11/202504/11/2025

In celebration of the determination, resilience and passion that define para-sport, Kukri Sports has brought together the voices of inspiring para-athletes to share their top tips for those starting out in their sporting journey.

 Offering insight, encouragement and advice drawn from their own experiences, these tips highlight the power of perseverance and the importance of community within sport.

Through its ongoing ‘Beyond Limits Together’ campaign, Kukri has shown its continued support and commitment to para-athletes – showcasing inspiring individuals from grassroots to international level who continue to break barriers and motivate the next generation.

Hannah Cockroft CBE – 9x Paralympic Champion

A true icon of para-sport, Kukri ambassador Hannah Cockroft CBE has become one of Britain’s most decorated athletes.

Recently adding two more world titles in the T34 100m and 400m, setting a new championship record and securing her 18^th world title at the World Para Athletic Championships, she continues to inspire through her success and passion for helping others discover their potential.

“Try everything, you never know where you’ll find your passion. I tried so many sports before discovering wheelchair racing, and it completely changed my life.

“Don’t expect success straight away. Every performance requires hours and hours of practice. Trust the process and do the work because the end result is worth it.

“Ask questions, lean on others and don’t be afraid to give it everything. Don’t be afraid of putting 100% in, I hear so many athletes say they wish they’d tried harder,” she said.

“If you don’t go for it, you’ll never know and that gold medal could be in that last 1%! So don’t fear hard work, it’s so satisfying to sit back and be able to say that you gave it your absolute best.”

Amy Thompson – F41 Para Shot-Put Athlete

A rising star in British para-athletics, Kukri ambassador Amy Thompson’s journey is one of dedication and perseverance.

Having made her international debut at the World Para Athletics Championships, she continues to push boundaries and inspire others.

“Don’t be afraid to compete alongside able-bodied athletes. It can be easy to compare yourself, but focus on your own progress and achievements within your category as that’s what matters most,” she explained.

“Don’t be afraid to ask for help. Finding competitions or the right equipment can be tough, so reach out to coaches or fellow athletes for advice. There’s always support if you’re willing to ask.”

Elana Brand – Wheelchair Basketball Athlete, Loughborough University

Elana Brand, who helped Loughborough Lightning Wheelchair Basketball team finish runners-up in the Women’s Premier League last season, shares her perspective on trying new things and finding your passion.

“The best piece of advice I would give to someone is just to give everything a go because eventually you will find something you love and then stick with it,” she said.

Terry Bywater – British Wheelchair Basketball Senior Men’s

Terry Bywater, a senior member of the British Wheelchair Basketball team and 2024 Paralympic Games silver medallist, offers practical tips for athletes looking to improve their game and enjoy sport.

“Always set realistic goals – be patient and focus on quality over quantity. For me, celebrating your successes, no matter how big, is really important.

“It helps you stay motivated and love the sport you are playing.”

Driving Change Through Para-Sport

Through partnerships with organisations including Team England, British Rowing, British Fencing, England Athletics as well as universities worldwide, Kukri continues to support para-athletes on and off the field.

By providing adaptable, inclusive and high-performance apparel, Kukri enables athletes to excel while helping drive progress towards a more equal sporting landscape.

Kukri remains committed to driving change and creating equal opportunities across sport at all levels.

Beyond Limits. Together.

04/11/202504/11/2025

A partnership built on pride, performance and provincial passion continues to grow stronger.

Kukri Sports is delighted to announce the renewal of its long-standing partnership with Rock Rugby, reaffirming a relationship that has been at the heart of Newfoundland rugby for more than 15 years.

The new four-year agreement cements Kukri’s role as the official kit supplier for Rock Rugby, delivering bespoke, high-performance apparel designed to meet the demands of the game while reflecting the proud identity of Newfoundland rugby.

The renewal follows a standout year for the Newfoundland Rock rugby programme, which proudly hosted and competed in this year’s Canada Summer Games.

“The Newfoundland Rock Rugby program are happy to extend our relationship with Kukri Sports. The quality of the gear provided is perfect for the demands of rugby and allows our players to loom great when representing our province,” said Morgan Lovell, Technical Director at The Newfoundland Rock Rugby Programme.

Jamie Williams, Vice President at Kukri Sports North America, said “The partnership is a true reflection of mutual respect, shared values and a relentless commitment to excellence.

“Together, we’ve built more than just team apparel, we’ve built a legacy grounded in teamwork, passion and pride. We look forward to a continuation of this relationship over the next four years.”

This renewal once again highlights Kukri’s continued commitment to supporting the growth of rugby not only in the province of Newfoundland and Labrador, but also Canada wide.

Together, these collaborations underline Kukri’s ongoing commitment to empowering rugby communities and providing apparel that performs as strongly as the athletes who wear it.

About Newfoundland Rock Rugby

Rock Rugby operates a comprehensive rugby program across Newfoundland and Labrador, running junior boys’ and girls’ teams at all age groups, along with senior men’s and women’s sides and a dedicated academy programme focused on developing the next generation of rugby talent.

The organisation also proudly represents the province in the Rugby Canada National Junior Championship (RCNJC) and remains dedicated to developing homegrown players and promoting the sport’s growth throughout Newfoundland and Labrador.

Find out more about Rock Rugby

28/10/202527/10/2025

Kukri Sports is proud to celebrate our North America ambassador, Ellie Stevens, following her phenomenal performances at this year’s European Masters Championships.

The runner secured eight gold medals, including six individual titles and two team victories. Her achievement is a testament to years of dedication, resilience, and passion for running. At Kukri, we are honoured to support Ellie, providing her with bespoke race kit that allows her to compete at her highest level.

Surpassing Expectations

When asked about her success in Portugal, Ellie described the experience as “still a bit surreal.” Initially aiming for six individual golds, she was thrilled to exceed her expectations.

“Each medal tells a story of years of hard work, setbacks, and perseverance. Standing on that podium and representing Great Britain was incredibly emotional,” she said.

Personal Milestones on the Track

Ellie’s journey at Madeira included several personal milestones. She competed in her first ever track 10k, a challenge that tested her focus, consistency, and pacing.

“Once I settled into rhythm, I found myself really enjoying the atmosphere and the energy of the track,” she explained. “It reminded me that growth always happens when you step outside your comfort zone.”

She also set a personal best in the night 10k, crediting a combination of peak physical preparation, mental focus, and the electric atmosphere under the lights for her performance.

Memorable Races & Achievements

Every race brought its own meaningful moments. Ellie fondly recalled her track 10k debut, the 1500m which feels like home, and the 800m, a race that tested her perseverance.

“To come away with six individual golds over such a demanding schedule was incredibly fulfilling. Every race told its own story and added to a week I’ll never forget,” she said.

Balancing Life & Elite Performance

Balancing elite performance with life outside sport is a skill Ellie has honed over the years.

“Running gives me energy and purpose, so I build the rest of my life around that passion. I also make sure to stay grounded—spending time with family and friends, and finding joy in the process, not just the results. That balance is what allows me to perform at my best,” she explained.

Looking Ahead

With the Championships behind her, Ellie is already looking ahead to future competitions.

“This championship has lit an even bigger fire in me. I’m planning to target faster times on the track and road and prepare for the next World Championships. My focus is continual growth, seeing how far I can push my own limits while still loving every step of the journey,” she said.

As a Kukri ambassador, Ellie is proud to wear the brand that reflects her values of determination, teamwork, and excellence.

“Kukri stands for more than performance—it represents community, pride, and passion for sport. I hope to inspire others, especially masters and developing athletes, to chase their goals fearlessly and to show that age is never a barrier to achieving something great.”

Kukri congratulates Ellie on her fantastic achievements and is proud to support her as she continues to inspire athletes across the globe.

22/10/202515/10/2025

Kukri Sports, a global sportswear brand known for delivering bespoke teamwear and exceptional service, is proud to announce the extension of its long-term partnership with Rugby Alberta. This new agreement cements a relationship that will now span over a decade, reinforcing Kukri Sports’ commitment to supporting grassroots and elite rugby development across the province.

Since the partnership began in [original start year], Kukri Sports has supplied high-quality, customised playing kit, training apparel, and leisurewear for Rugby Alberta’s athletes, coaches, and staff. The extension will continue to provide members and supporters access to innovative performance products and a seamless online shopping experience.

“We are delighted to extend our long-standing sponsorship with Rugby Alberta, a partnership that now spans more than a decade. Our relationship goes far beyond supplying cutting-edge sportswear to athletes, coaches, and supporters. Together, we have helped reshape the Wolf Pack brand identity, showcasing their unique and instantly recognizable colours, while also championing the growth of rugby across the province. Most recently, this commitment was demonstrated through our support of the Junior Provincial Championship in August. We look forward to continuing this partnership and supporting Rugby Alberta’s success for many years to come.” Jamie Williams, Vice President, North America – Kukri Sports.

Rugby Alberta is committed to growing the game of rugby throughout the province, providing opportunities for players of all ages and abilities to participate and excel. This continued partnership with Kukri Sports ensures that their teams and athletes will benefit from professional-grade apparel designed for performance and comfort both on and off the field.

“Rugby Alberta is proud to renew our partnership with Kukri Sports as the official apparel provider for our provincial teams. From tours to tournaments, Kukri’s Wolf Pack custom-designed uniforms and high-performance training gear continue to be a cornerstone for our athletes and coaches. Their commitment to quality, style, and durability has consistently met the demands of our teams, and this renewal reflects our shared dedication to excellence and team spirit.

The kit is more than just apparel—it’s a symbol of pride and unity that strengthens the Team Alberta culture. Players, coaches, and trainers proudly wear the bold pink Wolf Pack designs, carrying that identity both on and off the field. 

We look forward to continuing this successful collaboration and are excited about what the future holds with Kukri by our side.” Chris Sandy Nesbitt, Executive Director – Rugby Alberta

The new deal also highlights Kukri Sports’ ongoing dedication to grassroots sports development and strengthening community ties across Canada.

About Rugby Alberta
Rugby Alberta is the provincial governing body for the sport of rugby in Alberta, Canada, overseeing development programs, competitions, and community initiatives to grow the game at all levels.

07/10/202526/09/2025

Kukri Sports is proud to announce a new partnership with Burnaby Lake Rugby Club, one of Canada’s most established rugby institutions. The agreement will see Kukri become the official apparel partner of the club, providing players, coaches, and supporters with a full range of performance apparel and training wear.

This partnership represents a shared commitment to quality, performance, and community. For Kukri, the collaboration highlights the brand’s mission to support rugby across all levels, while for Burnaby Lake Rugby it provides access to bespoke, innovative apparel designed to meet the demands of the modern game.

Commenting on the announcement, Jamie Williams, Vice President – North America at Kukri Sports, said:
“We are delighted to have teamed up with Burnaby Lake Rugby Club. This new 3-year partnership signifies Kukri’s continued support of Rugby across Canada. Burnaby Lake have been a stalwart of Rugby in BC for a long time and we are proud to play a role in supporting their future success, both on and off the field.”

Mike Devlin, Director at Burnaby Lake Rugby Club, added:
“The Burnaby Lake Rugby Club (BLRC) is pleased to announce a 3 year partnership with Kukri Sports North America. Kukri is world renowned for the quality and innovation of it’s rugby kit and The BLRC are proud and excited to take the pitch in our new custom Kukri Jersey. Our agreement also allows for exclusive supporters and off-field wear to keep our fans looking their best at home and away games.

As our club expands into our 4th decade, partnering with a company like Kukri is essential to our continued growth.”

Through this partnership, players will benefit from high-performance gear built for durability, comfort, and on-field excellence, while supporters will see the club’s identity reflected in a refreshed range of merchandise. The collaboration will also see the senior teams wearing fully sustainable jerseys, manufactured using recycled and responsibly sourced materials, reinforcing the club’s commitment to environmental responsibility while ensuring athletes perform at the highest level.

Based in Burnaby, British Columbia, Burnaby Lake Rugby Club boasts a proud tradition of developing players and competing in regional and national competitions, with men’s, women’s, and youth teams all forming part of the club’s thriving community.

Both organisations are looking forward to building a long-term collaboration that celebrates performance, identity, and community through rugby.

01/10/202526/09/2025

Kukri Sports is proud to announce the extension of its long-standing partnership with University of British Columbia [UBC] Women’s Rugby team, reinforcing its commitment to supporting student-athletes across North America.

As the official on-field kit supplier, Kukri will continue to provide high-quality, performance-driven apparel for the Thunderbirds’ programme until 2028, marking more than a decade of collaboration.

UBC Women’s Rugby team is a highly successful university sports programme based at the University of British Columbia in Vancouver, Canada.

The team continues to establish itself as a powerhouse premier squad in Western Canada, including winning four consecutive Canada West titles and being crowned 2024 U SPORTS Women’s Rugby national champions for the first time in their history.

Further highlighting the team’s progress, six UBC players competed in this year’s Rugby Women’s World Cup, with five representing Canada and one representing England, showcasing the programme’s ability to develop athletes who excel on the international stage.

The team will be aiming to defend their national title when they host the 2025 national championships from 29 October to 2 November.

“We are proud to announce our new agreement with UBC Women’s Rugby, continuing a relationship that spans over ten years,” said Jamie Williams, Vice President for North America. “We’ve witnessed the hard work and passion of these athletes and coaches, and we look forward to supporting their journey and celebrating many more successes together.”

Dean Murten, UBC Women’s Rugby Head Coach, added “We are delighted to extend our partnership with Kukri, that is built on quality, innovation and support. This sustained commitment enables us to capitalize on the robust foundation we have established and generate even more opportunities for our students and athletes.”

With an exciting season ahead, the renewed agreement ensures UBC student-athletes will continue to benefit from elite kit and apparel as they pursue more success on and off the field. Find out more about UBC Women’s Rugby.

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29/09/202529/09/2025

At Kukri Sports, our mission goes beyond high-quality apparel — we are committed to elevating athletes and giving them the platform to excel.

Whether at grassroots level or competing for international honours, we are proud to support athletes and be a long-standing partner of the para-sport community.

As we launch our new campaign to celebrate these remarkable achievements, we want to shine a light on the journeys and voices that inspire us both on and off the field.

Our commitment is rooted in long-term partnerships with organizations like Team England, British Fencing, British Wheelchair Basketball, and England Athletics, as well as leading educational institutions such as Loughborough University.

Together, we provide technical excellence in apparel while amplifying athletes’ voices, breaking down barriers, and inspiring the next generation

Stories That Inspire:

Amy Thompson – Building confidence and visibility

Our ambassador, Amy Thompson, is a rising star in shot put, recently captaining England at the Home Countries U20 International and earning her first call-up to this year’s World Para Championships on 26 September.

“With the help from Kukri, they have really propelled my career, helping me with not only my kit but my social media presence.

“Without their support, I don’t think I would have as many opportunities as I do currently and that comes down to their support away from sport and really building my confidence.”

Hannah Cockroft CBE – Redefining limits

Nine-time Paralympic champion and ambassador Hannah Cockroft CBE has built her career on pushing boundaries.

For Hannah, wheelchair racing is not just a sport, but a gateway to independence and achievement.

“I’m really proud to be a para-athlete. Wheelchair racing is my freedom. The opportunities that being a wheelchair racer gave me ultimately changed my life.”

Hannah also uses her platform to shift perceptions on para-sport, challenging the idea that wheelchair racing is easy or secondary.

“When you have a disability, you are told more often what you can’t do rather than what you can do.

“I like to use my sport to show people what is possible, and hopefully inspire people to challenge themselves and find out what they can achieve.”

British Fencing – Inclusivity in action

Through partners like British Fencing, Kukri supports athletes who prove that inclusivity is the foundation of sporting progress.

For para fencer and coach Aimee Aronica, fencing restored her connection to the sport she had loved for two decades.

“When I acquired my disability, I felt like I lost my sport. Having wheelchair fencing open to me gave me a way to engage with the sport I have spent 20 years competing in.

“If we as a community can make disability less scary and open up para-sport as a place for everybody, I am hoping our sport can grow and be a place where everybody can achieve their dreams.”

For teammates James Peebles and Wiktoria Mucha, para-fencing is both a test of resilience and a transformative journey.

“Being a para-athlete is about proving that a disability doesn’t define what I can or can’t do,” said James.

“It’s about picking myself up when things don’t go to plan, dusting myself off and trying again, as many times as it takes.”

“Wheelchair fencing has changed my life in more ways that I can ever begin to describe,” said Wiktoria.

“Inclusivity in sport is incredibly important to me as it allows me to feel included and a part of something.

“With the support of those around me, I can do anything and forget about the things I struggle with.”

Looking Ahead

At Kukri, we are committed to supporting para-athletes across a range of sports, ensuring their journeys are seen, heard and celebrated.

In the weeks ahead, we will share content offering a closer look at our athletes’ journeys, highlighting the resilience, determination and talent that makes para-sport so special.

Because for us, it’s about more than sport — it’s about breaking barriers, amplifying voices, and inspiring the next generation.

Beyond Limits. Together.

04/09/202502/09/2025

Kukri Sports have renewed their partnership with Commonwealth Sports Canada (CSC) as the official apparel supplier for Team Canada at the 2026 Commonwealth Games in Glasgow, Scotland.

“We are incredibly proud to once again be named the official apparel partner for Team Canada at the 2026 Commonwealth Games in Glasgow. This marks our third consecutive Games working together, a partnership built on trust, performance, and shared values,” says Jamie Williams, Vice President, Kukri Sports, North America.

“Outfitting Team Canada on the world stage is both an honour and a responsibility that we take very seriously, as we look to ensure the athletes look and feel great whilst representing their country.”

The Team Canada 2026 kit will feature apparel for the Opening and Closing Ceremonies, as well as casual wear for athletes and mission staff throughout the Games. Building on successful collaborations in 2018 and 2022, Kukri will continue delivering high-performance, stylish apparel designed to reflect Canadian pride on the international stage.

“As Chef de Mission, it’s incredibly meaningful to know our athletes will wear apparel that reflects the strength, pride, and unity of Team Canada,” says Erica Wiebe, Chef de Mission, Team Canada 2026. “The partnership with Kukri ensures our delegation will not only perform at the highest level but also look and feel confident as they represent Canada in Glasgow.”

“Our collaboration with Kukri is about more than uniforms – it’s about building a cohesive Team Canada identity for these Games,” says Kelly Laframboise, Director, Team Canada 2026. “The quality, comfort, and design of Kukri’s kit will help our athletes and staff feel united as one team from the moment they arrive in Glasgow.”

Kukri Sports has established itself as a trusted and valued partner to Commonwealth Sport Canada, previously supplying apparel for Team Canada at the 2018 and 2022 Games. The company was also honoured as Outstanding Partner at the 2021 Canadian Commonwealth Sport Awards, in recognition of their commitment to delivering high-quality, custom-designed apparel and exceptional service. Each Games cycle has seen their role expand, with athletes, coaches, and staff consistently praising the look, comfort, and performance of Kukri’s apparel.

The 2026 Commonwealth Games will be held in Glasgow, Scotland, from July 23 to August 2, 2026, bringing together athletes from 74 participating nations and territories.

Find out more about Commonwealth Sport Canada

03/09/202503/09/2025

For the fifth consecutive season, Guelph Rugby Senior Women’s team has lifted the Ontario Women’s League (OWL) Cup – an achievement that cements their place as one of the most dominant sides in Canadian club rugby.

The team capped off their season with a thrilling 34-30 victory over Brantford Harlequins to earn their fifth consecutive league title and make history as the first side to achieve such a streak in Ontario Women’s rugby.

Kukri Sports is proud to stand alongside the team on this journey, providing high-performance kit designed to empower players and help them perform at their best since 2022.

For the players, the kit is more than just apparel – it’s a symbol of identity, unity and tradition.

“The Kukri kit ties us together as one team. It’s empowering to know we all wear the same colours, representing the same standard and tradition.

“When you feel good in what you are wearing, you play with that extra edge,” said Abby Auger.

Winning five in a row is no small feat. Every season brings new challenges, whether it’s tougher competition, roster changes or the balance of rugby with life outside the game. Yet, the Guelph team continues to find a way to rise above.

“Winning five in a row doesn’t just happen – it’s a real testament to the commitment, resilience and trust we’ve built as a team.

“To be a part of this group, surrounded by incredible teammates, makes this championship really special to me,” added Karenna Ottywill.

For many players, the victory feels like a culmination of years of growth. From starting in the NRU to battling for supremacy in the OWL, Guelph’s journey is one of hard work and collective belief.

“Securing even one title is a monumental effort, so to achieve five in a row speaks volumes about the hard work, dedication and culture of our club.

“This fifth title is a testament to the commitment we’ve maintained year after year,” said Chloe Runge.

Guelph’s culture truly sets them apart, with their veterans leading by example by instilling the ‘Guelph Way’ – accountability, trust and relentless work ethic – while creating a space where rugby is fun and fulfilling.

Commenting on the success of our partner, Jamie Williams, Vice President at Kukri Sports North America, said “We’re incredibly proud to support Guelph Rugby and celebrate their fifth consecutive victory.

“Their success is not only a reflection of their talent but the culture they’ve built, and we’re honoured to be a part of their journey.”

Five straight championships are a reflection not only of Guelph’s talent but of their spirit. A dynasty built on heart, culture, and the drive to keep raising the bar — and they’re not done yet.

Get in touch with us to see how we can support your team’s journey