Category: News

13/06/202412/06/2024

Kukri Sports is proud to celebrate 16 years of substantial expansion and commitment in North America.

Since our first North America office opened in 2008, we have established a robust presence across multiple sectors, supporting athletes and teams with an extensive range of products for a wide variety of sports and multi-sports associations in the region.

Key successes & partnerships

Over the last decade, Kukri has emerged as a trusted partner to major sports teams and organisations, positioning ourselves as a market leader in North America.

We have been the official supplier for Team Canada in the 2018 and 2022 Commonwealth Games, and over the years we have proudly supported Special Olympics Canada and Special Olympics Ontario, showcasing our dedication to inclusivity and excellence in sports.

Support for different sports

Our partnerships with Field Hockey BC and Nova Scotia Rugby have thrived for over ten years. Additionally, we support National and Provincial Teams across various sports including Volleyball, Swimming, Gymnastics, and Soccer.

The education market accounts for approximately 50% of our business in North America, with notable partnerships such as Meadowridge, Crofton House, University of British Columbia, University of Alberta, Algonquin College, Trafalgary Castle School and Toronto French School.

Our partner, UBC Women’s Rugby team, has enjoyed great successes over recent years, winning their fourth consecutive Canada West Rugby 15s Championship in 2023.

Click here to find out more about our partners.

Kit development

Innovation in kit development continues to be the cornerstone of our strategy. Our focus in the region remains on expanding the reach of our newly-developed sustainable product range, which has already gained traction in the education sector from partner schools and universities.

Expanding our scope of supply

We serve partners from coast to coast across Canada and the U.S, and we are expanding our footprint in the Caribbean. From small orders of ten items to large-scale orders of thousands of units, we are dedicated to helping you achieve in your sport.

Community engagement

Beyond elite sportswear, we also collaborate with our partners to ensure athletes feel empowered off the pitch. We proudly sponsor local partner teams, along with scholarship programmes in the education sector that encourages academic excellence, as well as promoting a ‘pay it forward’ culture among athletes to help sports grow across North America.

Looking ahead

As evidenced by our significant profit growth year on year, our services in North America continue to go from strength to strength.

With the 2026 Commonwealth Games on the horizon, we are actively working with partners to ensure successful kit development and delivery. We are also focused on fulfilling orders for Sport Newfoundland athletes who will be participating in the upcoming 2025 Canada Games.

Jamie Williams, Vice President for Kukri Sports in North America, said “At Kukri Sports North America, we are dedicated to delivering exceptional products and services that empower athletes.

“Our commitment to innovation, sustainability and strong partnerships reflects our passion for sports and our drive to support the sporting community across the region.”

From our origins in the United Kingdom, we have continued to expand our global footprint over recent years, establishing a strong presence in key regions worldwide, including most recently Saudi Arabia, China and South Africa.

We also have offices in regions such as Asia, Australia, New Zealand, Canada, Ireland and the Middle East.

Get in touch

Get in touch today to learn how Kukri Sports can support your athletic journey with tailored solutions that enhance performance and comfort across a wide range of sports.

11/06/202411/06/2024

In today’s competitive sporting landscape, team unity is more crucial than ever.

At Kukri Sports, we understand that the foundation of any successful team is unity. Team unity fosters a sense of belonging, enhances communication and drives collective performance.

It’s not just about individuals performing at their best but about coming together to achieve a common goal. Whether on the field, court, or track, the power of unity cannot be overstated, and we’re committed to helping you feel part of a team and achieving maximum performance.

The Role of Sportswear in Team Unity

Sportswear plays a critical role in building and maintaining team unity. Coordinated and high-quality sportswear helps athletes feel part of something bigger than themselves. It instils pride, encourages a professional attitude, and boosts morale. When athletes wear the same sportswear, they are reminded that they are in this together, ready to face challenges as one cohesive unit.

Supporting teams every step of the way

We are dedicated to providing exceptional support for teams through our comprehensive range of sportswear and services. Our offerings are designed to meet the unique needs of every team, from amateur clubs to professional teams and National Governing Bodies in Cricket, Rugby, Netball, Hockey, Gymnastics and many more.

Our sportswear inspires athletes and teams to flourish around the world, from Somerset CCC winning the Vitality Blast and Loughborough Lightning being crowned Netball Super League Champions, to Cork Con winning the All-Ireland League and Hong Kong China men winning the inaugural Melrose Claymores tournament at this year’s HK7s.

Our sportswear is crafted from high-quality materials that offer durability, comfort and performance. We use advanced fabric technology to ensure that our gear can withstand the intense demands of training and competition, helping athletes perform at their best.

Our commitment to team unity and quality sportswear has earned us the trust and loyalty of numerous teams worldwide.

“The attention to detail in their products is evident, and our athletes across all age groups have benefitted greatly from the comfortable and durable uniforms provided by Kukri.” – Peter Houlihan, Director of Rugby Operations at Rugby Alberta.

“From the initial design concepts to the final delivery, the Kukri team has demonstrated a genuine dedication to understanding our unique needs and preferences.” – Debbie Skene, Director of Sport at Rugby School.

“Their commitment to quality, paired with the unwavering support offered to Welsh Gymnastics, makes Kukri Sports a standout choice for our athletes and the entire gymnastics community.” – Holly Broad, Executive Director for performance at Welsh Gymnastics.

Your trusted sportswear supplier

We’re more than just a sportswear brand, we’re a passionate team dedicated to helping you achieve your full potential by fostering a sense of unity and pride when you step out to represent your team.

31/05/202428/05/2024

In the world of sports, where the spotlight shines on the stars, it’s the unseen dedication and expertise that truly powers every performance. Join us as we peel back the layers and delve into what happens “behind the seams,” spotlighting the craftsmanship that fuels our passion for bespoke sportswear.

For 25 years, Kukri Sports has been a pioneer in sportswear innovation, but our true essence lies in the craftsmanship woven into every fiber of our business.

At the core of our operations is a customer-focused team, each a specialist in their role. From visionary designers who create impressive designs to precision pattern-makers who translate these concepts into tangible form, every stitch stands as a testament to their expertise. It’s an intricate operation where each thread weaves a narrative of our steadfast dedication to excellence.

But we’re not just about crafting apparel; we’re about empowering athletes to soar. Recognising that every sport, team, and athlete is unique, we tailor our solutions with precision. Through cutting-edge technology and a profound understanding of performance, we create bespoke sportswear that exceeds expectations. Whether it’s a jersey built for durability, a kit designed for aerodynamics, or a uniform optimised for agility, our custom-made sportswear is a testament to our relentless pursuit of excellence.

But our journey doesn’t end in the factory. We thrive on collaboration and partnerships, listening intently to the needs of sporting institutions and co-creating to bring their visions to life. It’s a bond of trust and fueled by a shared passion—a journey where we grow together.

As we look ahead, our commitment remains steadfast. We’re constantly pushing boundaries, exploring new materials, and pioneering techniques to redefine the future of sportswear. Yet, amidst the progress being made, one thing remains unchanged: our unwavering dedication to athletes.

Behind every victory, there’s a story—a testament to the individual spirit of those who dream of success. At Kukri Sports, we’re honored to support these stories, weaving our legacy behind the seams of sporting greatness. Join us on this exhilarating journey where craftsmanship meets passion, and together, let’s elevate the game to new heights and unleash greatness.

21/05/202421/05/2024

This year, Kukri Sports celebrates 25 years of innovation and dedication to the global sporting community.

For 25 years, we have improved athletes’ performance and style across various sports, building strong global partnerships with educational institutions, national governing bodies, and professional clubs. These relationships have established us as a leading supplier of multi-sports sportswear, empowering communities and individuals in their sporting endeavours.

Supporting a wide range of sports

We play a pivotal role in supporting athletes across a wide range of sports, including Rugby, Cricket, Netball, Athletics, Gymnastics, and Hockey.

Over the years, we have been the official partner and merchandise supplier for prestigious events and teams such as the Hong Kong Sevens, Waikato Rugby and Team Canada.

Our expansion into various sports reflects our commitment to meeting athletes’ evolving needs, evidenced by partnerships with England Athletics and England Lacrosse, as well as British Fencing and British Wrestling, who we partnered with in 2022.

Last year, we expanded our support to the Barbados Olympic Association, and this year, we announced a new partnership with Pickleball Ireland, providing support for the inaugural Pickleball Ireland National Championships which saw over 500 pickleball enthusiasts compete.

Innovative Kit Developments

We have continuously pushed boundaries in kit development, producing and sourcing over 13 million garments to partners across the globe.

We develop innovative solutions to help athletes perform their best, from moisture-wicking fabrics to advanced temperature control.

Our commitment to ongoing improvement extends to sustainability, prioritizing the use of eco-friendly materials in all our sportswear. Our sustainable range, launched in 2021, integrates eco-friendly production processes, ensuring durability change, making our sportswear suitable for athletes across a variety of sports. Find out more here.

Expanding our global presence

From our origins in the United Kingdom, we have expanded our reach over the past 25 years, establishing a strong presence in key regions worldwide, including most recently Saudi Arabia, China and South Africa.

We also have offices in regions such as Asia, Australia and New Zealand, Canada and Ireland and the Middle East.

Reflecting on a significant milestone for the business, Andrew Ronnie, Group CEO at Kukri Sports, said “Celebrating 25 years of Kukri Sports fills us with immense pride. From our start producing bespoke teamwear since 1999, our mission to empower athletes remains unchanged. This milestone reflects the dedication of our team, partners, and the athletes who trust Kukri. We look forward to continuing innovating, expanding, and making a positive impact on sports worldwide.”

Celebrating 25 Years of Sporting Excellence

As we commemorate our 25th year anniversary, we look forward to the next chapter of innovation, collaboration, and sporting excellence. With a legacy built on passion and performance, we remain dedicated to empowering athletes to participate in sport and reach new heights, regardless of their ability, age or gender.

17/05/202417/05/2024

In the pursuit of victory, athletes endure physical challenges, yet often grapple with unseen mental struggles. Recognising this, Kukri Sports collaborates with its diverse partner teams to help destigmatize mental health and empower athletes both on and off the field.

During Mental Health Awareness Week, athletes from our partner teams shared their personal journeys.

Hong Kong China Rugby (Asia)

Kukri Sports proudly supports the Hong Kong China Men’s and Women’s teams, enabling them to excel at the Hong Kong Sevens (HK7s).

Read more about this year’s tournament.

Representing Hong Kong on the international stage comes with a unique set of mental demands.

“Some of the most obvious challenged I faced were during major injuries,” said Chloe Chan, HKC Women’s Sevens player.

“Feeling isolated when the team is training or competing was tough, but I learned to switch off and spend time with loved ones. Journaling my milestones helped me stay positive and overcome obstacles.”

Max Denmark, HKC Sevens Men’s player, added: “My biggest challenge was losing an Olympic qualifier early in my career. I felt a heavy burden and disconnected for a long time. But after seeking help from a therapist, I learned to let go and move on. It was tough, but I came out stronger.

“Every athlete faces challenges, and it’s okay to seek help. We shouldn’t feel like we have to deal with everything alone.”

UBC Women’s Rugby (Canada)

As a proud partner of the UBC Women’s Rugby team, we collaborate with the team on their playing kit and specific rugby apparel, ensuring it is durable and comfortable for the players. The team has enjoyed great success over recen, being crowned Canada West Women’s Rugby Champions in 2019, 2020, 2021, and 2023.

Speaking on the importance of mental health in sport, Dean Murten, Head Coach of UBC Rugby’s Ladies Team, said “We have an open-door policy so athletes can talk with coaches at any time.

“These athletes are first and foremost people; they are under large amounts of pressure to perform. The more awareness and letting them know it’s good to talk helps them stay in a positive state of mind.”

Dean also praised Kukri’s impact on the wider support they provide to help with athletes’ mental health. “Partners like Kukri are great as they offer scholarships that provide financial support to student athletes, allowing them to dedicate the required time to their education and sport without added pressure.”

Read more about UBC Thunderbirds’ mental health initiative.

Watch the video here.

Kieran Molloy (Ireland)

Kukri Ambassador Kieran Molloy, an exciting Irish professional boxer, shares his journey and underscores the importance of communication and support amidst pressures.

“As an athlete I’ve been through many ups and downs.

“I like to always remember why I am doing this. To see the pride in my parents’ eyes after a victory means everything to me and keeps me motivated.

“It’s important to let people who are close to you know how you are feeling. There’s a lot of pressures & expectations on athletes that can be difficult to deal with, but at the end of the day we are all human beings and have the same feelings as everyone else.”

Mental health is key to unlocking an athlete’s potential. By fostering open conversations and providing necessary resources, we are committed to helping athletes across sports thrive on and off the field.

For more information on how we can help you with your sportswear needs, get in touch.

If you need mental health support, reach out to your primary healthcare provider for guidance. You can also call Samaritans on 116 123 or click here to view the full list.

08/05/202409/05/2024

Kukri Sports is thrilled to announce a new three-year partnership with Balmy Beach Rugby Club, based in Canada, as their official on-field and off-field apparel supplier.

Balmy Beach Rugby Club is a renowned institution in Canadian rugby, boasting a rich history and successful programs for senior and youth players. Kukri is excited to support the club over the next three seasons by providing custom-designed apparel that reflects Balmy Beach’s proud legacy as a leading Canadian rugby club.

“Kukri Sports is excited to be supporting the club over the next 3 years with custom products and designs which will look to promote the proud history of Balmy Beach as a leading club in Canada. Look out for the club members sporting their new Kukri leisure, training and performance apparel during the 2024 season.” Dan Gordon, Easter Canada Sales Manager – Kukri Sports

The exclusive partnership with Kukri North America allows Balmy Beach to design and deliver competition, training, and spirit wear that fosters a unique identity for each team while maintaining a consistent look and quality that aligns with the club’s vision and values.

“Balmy Beach RFC is proud to announce a new partnership with premier rugby kit designer and supplier Kukri Sports.  The Beach has been a long-time customer of Kukri, from our juniors to our senior teams, and this new partnership solidifies our ongoing successful collaboration to deliver best in class kit and support to our players and teams.  Kukri has always provided excellent and innovative customer support and products to the Beach; looking forward to hitting the pitch in 2024 (and into the future) in our custom designed Kukri competition and spirit wear.” Chris Kalbfleisch, Junior Rugby Director, Balmy Beach RFC.

About Balmy Beach Rugby Club

The Balmy Beach Rugby Club (established in 1955) is a large and successful rugby club in Toronto with a rich history. They offer programs for men, women, and youth (from U8 to U18+) and focus on fostering a love for the game in a fun and progressive environment. They are especially proud of their Senior Men’s section’s 13 McCormick Cup wins (tied for most in Ontario Rugby history). New and experienced players are always welcome.

Find out more about Balmy Beach Rugby Club.

To find out how we can support your sportswear needs, contact us.

03/04/202402/04/2024

Kukri Sports is thrilled to unveil its latest campaign, Get Fit month. Set to unfold throughout April to coincide with lighter nights and better weather, this initiative aims to ignite a passion for exercise and shine a spotlight on the many benefits of a healthier lifestyle.

As a leading provider of sportswear that empowers athletes worldwide, we are excited to bring you an entire month of content dedicated to providing tips, advice, and inspiration directly from our professional partners who embody the spirit of dedication and perseverance, alongside highlighting the products that bring out the best in our athletes, wherever you are on your fitness journey.

Our goal is to empower you with the knowledge and motivation you need to reach new heights in your personal fitness goals. From workout inspiration, nutrition tips, injury prevention and mental resilience, we’ve got you covered.

Kukri continues to champion a healthy and active lifestyle on a daily basis by:

Providing Quality Sportswear

Our high-quality sportswear is meticulously engineered for comfort and durability, empowering athletes to move with confidence and ease during workouts and sporting activities.

Innovative Designs

With a strong focus on innovation, we continually develop cutting-edge designs that blend style with functionality, ensuring that individuals look and feel their best while staying active and participating in their sport.

Supporting further initiatives

We are committed to fuelling athletes’ success beyond providing sportswear, aiming to contribute to their holistic development by providing financial support for a wide range of initiatives.

“We firmly believe that a healthy lifestyle is fundamental to overall well-being, and at Kukri Sports, we are committed to empowering individuals to lead happier, healthier lives.” – Andrew Ronnie, Group CEO at Kukri Sports.

Follow us throughout April as we showcase expert advice from professionals and give an insight into our athletes’ training routines. Whether you are a seasoned athlete or just beginning your fitness journey, join us on this exciting move towards a healthier, more active tomorrow.

For more information and to stay updated on “Get Fit Month” events and activities, visit the news section of our website and follow us on social media.

25/03/202419/03/2024

As a leading bespoke sportswear provider for the last 25 years, Kukri Sports is embarking on an exciting journey of expansion into new territories, including Saudi Arabia, China and South Africa. With a strong presence already established in Canada, Ireland, the UK, the Middle East, Asia, Australia, and New Zealand, Kukri is well-equipped to extend its global reach and offer unparalleled support to athletes, clubs, and educational providers in these dynamic regions.

In regions like Saudi Arabia, where sports participation is experiencing significant growth and diversification, Kukri’ expansion promises to meet the rising demand for high-quality sportswear. By offering personalized design consultations, efficient logistics, and distribution channels, Kukri ensures that athletes in Saudi Arabia have access to apparel that not only meets their performance needs but also reflects their unique identity and aspirations.

Similarly, in South Africa, a country renowned for its passionate sports culture and rich sporting heritage, Kukri’s entry into the market opens doors for local clubs and schools to access world-class sportswear solutions. By understanding the specific challenges and aspirations of the South African sporting community, Kukri Sports is well-positioned to provide tailored support that facilitates growth and success at all levels of the sports ecosystem.

“I am thrilled by Kukri Sports’ expansion into Saudi Arabia, China and South Africa. Our commitment to excellence and passion for empowering athletes transcend borders, and we are excited to bring our top-quality sportswear and unwavering support to these dynamic regions, fostering growth and success at every level of the sporting community.” – Andrew Ronnie, CEO of Kukri Sports

As Kukri Sports continues to push boundaries and expand its reach into new frontiers, one thing remains constant: their unwavering dedication to excellence and their belief in the transformative power of sport. In Saudi Arabia, China, South Africa, and beyond, Kukri Sports is not just outfitting athletes; they’re shaping the future of sports and inspiring a new generation of champions across continents.

21/03/202420/03/2024

Kukri Sports is thrilled to announce the extension of its partnership with rising Irish boxing star, Kieran Molloy.

The new agreement solidifies our commitment to supporting Kieran in his development, and highlights our dedication to supporting talented athletes on their journey to greatness.

Kieran, a professional boxer from Galway, Ireland, has emerged as one of the most promising talents in the world of boxing. With an impressive record of victories under his belt, including notable wins in national and international competitions, Molloy continues to capture the attention of boxing fans with his exceptional skill and exciting in-ring performances.

The 25-year-old will be hoping to build on his impressive record after pushing his slate to 7-0 as a professional with a round one technical knockout victory over Daniel Sostre on his U.S. debut in Boston.

“I am delighted to be extending my partnership with Kukri Sports”, said Kieran Molloy.

“They continue to provide me with unparalleled quality Boxing sportswear and embody the values of passion, ambition, professionalism and inclusivity.

These attributes mirror my own version for my future in Boxing, a vision where hard work, attention to detail, dedication and teamwork will lead me to No.1 in the world.”

As part of the extended partnership, Kukri will continue to provide Molloy with high-quality training and fight wear tailored to enhance his performance.

Kukri also recently launched the official Kieran Molloy Range, which includes t-shirts, hoodies and sweatshirts, with each piece designed to embody the tenacity and determination that defines Kieran.

Shop the Kieran Molloy merchandise range.

“We are thrilled to continue our partnership with Kieran Molloy,” said Andrew Ronnie, Group CEO at Kukri Sports. “He exemplifies the dedication, talent, and passion that we admire in athletes, and we are proud to support him on his journey to becoming a boxing superstar.

The launch of the Kieran Molloy merchandise range further strengthens our commitment to providing his fans with innovative and stylish sportswear, whilst also supporting him throughout his exciting journey.”

Kieran, who recently signed a deal with GBM Sports, will next feature on 20 April at the Magna Centre in Rotherham.

For more information about Kieran, click here.

Follow Kieran on social media:

• Instagram – @kieranmolloy12
• Facebook – @kieranmolloy8
• X – @kieranmolloy8