Author: Karl

25/03/202419/03/2024

As a leading bespoke sportswear provider for the last 25 years, Kukri Sports is embarking on an exciting journey of expansion into new territories, including Saudi Arabia, China and South Africa. With a strong presence already established in Canada, Ireland, the UK, the Middle East, Asia, Australia, and New Zealand, Kukri is well-equipped to extend its global reach and offer unparalleled support to athletes, clubs, and educational providers in these dynamic regions.

In regions like Saudi Arabia, where sports participation is experiencing significant growth and diversification, Kukri’ expansion promises to meet the rising demand for high-quality sportswear. By offering personalized design consultations, efficient logistics, and distribution channels, Kukri ensures that athletes in Saudi Arabia have access to apparel that not only meets their performance needs but also reflects their unique identity and aspirations.

Similarly, in South Africa, a country renowned for its passionate sports culture and rich sporting heritage, Kukri’s entry into the market opens doors for local clubs and schools to access world-class sportswear solutions. By understanding the specific challenges and aspirations of the South African sporting community, Kukri Sports is well-positioned to provide tailored support that facilitates growth and success at all levels of the sports ecosystem.

“I am thrilled by Kukri Sports’ expansion into Saudi Arabia, China and South Africa. Our commitment to excellence and passion for empowering athletes transcend borders, and we are excited to bring our top-quality sportswear and unwavering support to these dynamic regions, fostering growth and success at every level of the sporting community.” – Andrew Ronnie, CEO of Kukri Sports

As Kukri Sports continues to push boundaries and expand its reach into new frontiers, one thing remains constant: their unwavering dedication to excellence and their belief in the transformative power of sport. In Saudi Arabia, China, South Africa, and beyond, Kukri Sports is not just outfitting athletes; they’re shaping the future of sports and inspiring a new generation of champions across continents.

07/02/202407/02/2024

In a testament to the enduring collaboration between Kukri Sports and the Oakville Crusaders Rugby Club, Kukri continues to provide all Crusaders teams, coaches, and supporters with custom-designed apparel, enhancing the team’s presence both on and off the pitch. This ongoing commitment underscores Kukri’s dedication to supporting grassroots rugby and fostering the growth of clubs.

A Seamless Fusion of Performance and Style

Expressing his delight about the continued partnership, Dan Gordon, Eastern Canada Sales Manager for Kukri Sports, states, “We are thrilled to continue our partnership with the Oakville Crusaders Rugby Club. The Crusaders’ rich history and passion for the game align perfectly with Kukri’s values. We are excited to contribute to their success both on and off the field.”

Chris Tudor Price, President of the Oakville Crusaders Rugby Club, echoes this enthusiasm. “ Kukri have been great to work with and we look forward to our continued partnership. The Kukri team is really centered on understanding our needs and makes it easy for us to work with them, from design through ordering, production and delivery.” he affirms “The Kukri line of garments are always fantastic quality and very durable which is important to us as much of our kit is club-owned and we expect it to last for multiple years.

They are an excellent team with equally excellent products and we’re proud that Kukri is our official kit supplier.”

More Than a Sportswear Provider

Going beyond the role of a kit supplier, Kukri remains dedicated to being a true partner to the Oakville Crusaders Rugby Club. The company will collaborate closely with the club to develop custom designs that reflect the team’s unique identity and traditions. Kukri will also continue to offer support for the club’s marketing and promotional initiatives.

About Oakville Crusaders Rugby Club

As a registered non-profit organization with a history spanning over 50 years, the Oakville Crusaders Rugby Club has been nurturing a love for rugby in Oakville and surrounding communities. From U6 boys and girls to the senior level, the club provides players of all ages and abilities with the opportunity to learn, grow, and compete – Find Out More

We are confident in the ongoing success of this partnership, and we anticipate continued mutual benefits for both Kukri Sports and the Oakville Crusaders Rugby Club. We eagerly await the sight of Crusaders players and supporters proudly donning their cherished Kukri kit!

18/01/202418/01/2024

Kukri Sports is pleased to announce the extension of its longstanding collaboration with Field Hockey BC, marking over a decade of successful partnership. Under this renewed agreement, Kukri will continue to provide high-quality sportswear for all representative teams, catering to the needs of athletes, staff, and coaches both on and off the field.

“Field Hockey BC has both fostered and enhanced a formal partnership with Kukri Sports for well over a decade. On behalf of the Society, I cannot emphasize how beneficial it can be to work in partnership with a Company that show the willingness to not only understand unique customer needs but where feasible truly embrace an organized sports value proposition to its participant membership.

The Kukri Sports apparel lines are of exceptional quality offering the ability to choose designs, fabrics, and cuts across what is often a diverse audience and associated price point. From an operational standpoint, customer service and patience of service is essential, and Kukri Sports offers the highest standards of customer care. The team at Kukri Sports represent an experienced, knowledgeable, and innovative apparel solution to Field Hockey BC’s desire for standardization, customization, choice, and affordability.

Why a partnership for so many years? It’s simple, Kukri Sports values partnership and as a partner is prepared to go above and beyond to deliver an exceptional outcome.” Mark Saunders, Executive Director, Field Hockey BC

Jamie Williams, Vice President – North America, Kukri Sports commented “We are delighted to have extended our long-standing partnership with Field Hockey BC, who were one of our first major partnership signings having entered the Canadian marketplace over 10 years ago.  Our partnership aims to provide value for all levels of Field Hockey Athletes within BC. 

One of the initial requirements we were tasked with was developing a unique identity for the program that would stand the test of time and ensure athletes were instantly recognizable, so it is great to see that 10 years later after multiple fabric and product developments the overall look and identity of the program, whether it be staff or athletes is still cohesive and consistent with their brand requirements.”  

Field Hockey BC serves as the Provincial Sports Organization (PSO) dedicated to the support and development of field hockey in the province of British Columbia – Find out more

For inquiries about bespoke sportswear and to explore how Kukri Sports can meet your specific sportswear needs, please Contact Us

08/01/202408/01/2024

In a significant strategic move, Kukri Sports has been acquired by the businesses Group Executive Chairman Andrew Ronnie, marking a new era for the renowned sportswear brand. This management buyout sees Andrew Ronnie taking the reins from the previous majority shareholders.

With a commitment to encouraging growth and innovation, this transition is poised to usher in a bright and promising future for Kukri Sports. The buyout ensures a seamless continuity for the brand’s esteemed partners, while also paving the way for new opportunities and pioneering initiatives in the bespoke sportswear market.

Kuits Solicitors, played an instrumental role in overseeing the legal aspects of the sale, ensuring a smooth and efficient transition of ownership.

NatWest bank have provided financial assistance, aiding the transition and are committed to support the business with its future endeavors.

Commenting on the acquisition, Andrew Ronnie stated, “Acquiring Kukri Sports is a significant milestone in my journey. Having been with the business for many years I am deeply committed to building on the brand’s legacy and steering it towards a future filled with growth, innovation, and unparalleled quality. With the support of our partners and the dedication of our team, I am confident that Kukri Sports will continue to thrive and set new benchmarks in the industry.”

The management buyout underscores a strategic vision aimed at harnessing the brand’s potential, capitalizing on emerging market trends, and reinforcing Kukri Sports’ position as a leader in the Global bespoke sportswear market.

09/11/202307/11/2023

As a leading teamwear sports brand Kukri Sports is reshaping the landscape of sportswear and sports partnerships, going above and beyond the traditional role of a supplier. With an unwavering commitment to excellence, Kukri offers a wide range of services and solutions that make them more than just a sports brand.

On offer is not only a supply of high quality bespoke, personalised and off the shelf apparel but also providing partners a host of additional benefits:

Dedicated Account Management: As a partner you will be provided a dedicated Personal Account Manager, ensuring a seamless and personalised experience.

Support at Partner Events: Supporting partner events is a key facet of Kukri, who support partners by engaging with their core audience effectively, whether it be at a university freshers’ event or international competitions.

Bespoke Designed Sportswear: Sportswear isn’t just a uniform; it’s a symbol of identity and belonging. Kukri Sports offers a rich variety of custom-designed sportswear, tailored to the unique requirements of each partner. They understand that personalized sportswear cultivates a profound sense of identity and belonging among fans and athletes. Through the incorporation of team colours, logos, and individual details, Kukri’s sportswear creations are the fabric of community, evoking deep emotional connections and a feeling of uniqueness.

Bespoke at Scale: The sports world often demands custom products on a grand scale, and Kukri is perfectly poised to meet this demand. Their well-established infrastructure, experienced design team, adaptable production processes, and a proven track record of reliable and timely delivery are the cornerstones of their ability to cater efficiently to the unique requirements of their partners. Notably, they’ve risen to the occasion for esteemed partners like Team England and England Athletics, ensuring the highest standards of quality and customer satisfaction.

Small Production Runs: Flexibility is Kukri’s forte. Whether you need unique items for a niche netball team or comprehensive apparel ranges for National Governing Bodies, their adaptable approach ensures that they can cater to the specific needs of both grassroots and elite-level sports organizations.

Global Presence, Local Support: With a global presence, Kukri Sports ensures local support for all partners. The business has offices in 7 countries, across 5 continents – Click here to find out more

In-house Design Support: Creating the perfect sportswear designs just got more accessible. Kukri’s in-house design team collaborates with partners to bring their visions to life.

Full Range of Sustainable Sportswear: Kukri is committed to sustainability, offering an entire range of eco-friendly sportswear options. Now, you can not only look good but also feel good about your choices and be kinder to the planet.

Online E-commerce Management: Managing e-commerce platforms can be complex, but with Kukri’s expertise, it’s a streamlined and efficient process for our partners.

Inclusive Sizing: In the world of sports, having the right-sized sportswear is essential. Kukri provides an extensive range of sizes to cater to all athletes, ensuring that everyone’s kit fits to perfection and enhances their performance.

Partnership Activation Management: It’s not just about having partnerships; it’s about making the most of them. Kukri Sports actively manages and activates partnerships to ensure maximum impact, helping partners achieve their goals and objectives with bespoke activations.

Kukri Sports is not just a sports brand; it’s dedicated in a world where sports bring people together and create lifelong memories, Kukri Sports is more than just a sports brand. They are your dedicated partner, committed to elevating the game from grassroots to elite levels. With top-quality sportswear and unwavering support, they redefine what it means to be part of a team. Kukri Sports is where identity, belonging, and excellence converge, and they’re making a significant impact on and off the field.

25/10/202320/10/2023

In recent years, the world of sports has seen significant strides towards diversity and inclusion. Organisations are realizing the importance of creating a more inclusive environment, both on and off the field. Kukri Sports recently took a significant step in this direction by hosting Ranée James, a student intern, in association with ‘Black In Sport’, for a two-week placement. From a business point of view the initiative aimed to provide a valuable insight into the world of sports from the perspective of a student.

Kukri’s decision to support a ‘Black In Sport’ intern arises from the growing need for increased diversity in the sports industry. Sports, being a universal language, should reflect the richness of diversity that the world offers. Kukri recognized the need to take active steps towards inclusivity, and this initiative showcases their ongoing commitment to this mission.

During her two-week placement Ranée had a significant impact on Kukri Sports’ approach to freshers’ events. With her unique perspective and insights, she contributed to making these events more engaging and welcoming for students of all backgrounds.

When discussing her thoughts on Kukri after completing her intern she mentioned “At Kukri, there is the intimacy there between the brand and the customer, there is more dedicated support provided that other brands don’t.

“Kukri is the perfect size to help give that attention to details customers need, whilst providing incredible kit, on not just a UK basis, but a global scale.”

Additionally, Ranée had the opportunity to review Kukri Sports’ social media accounts and website from a student’s point of view. In an age where online presence is paramount, it is crucial for companies to maintain a digital space that resonates with their target audience. Her feedback provided valuable insights into making the online experience more appealing and relatable to students.

On discussing her future after her internship Ranée concluded “Working with Kukri has helped me solidify the fact that I do want to work in Sports Marketing, because this is where I feel my roots lie, I feel I can make the strongest impact and meet the most incredible people and make a huge difference from grassroots all the way up to elite level.”

Kukri Sports Group Executive Chairman Andrew Ronnie commented; “Ranée’s contribution during her internship was not just a valuable addition to our team; it was a testament to the significance of the ‘Black In Sport’ initiative. Her unique perspective and insights have not only enriched our approach but have also reminded us that diversity is the cornerstone of progress in the sports industry. We must continue to welcome, learn from, and celebrate talents like Ranee, as they shape the future of our brand and the world of sports.”

About Black In Sport

The Black in Sport Summit is an annual summit founded by a group of Loughborough University students, born out of frustration of the discrimination that black sportspeople face and the underrepresentation of black people in certain roles within sport.

It was formed to celebrate the achievements of black people across the sports Industry and built to change the narrative, celebrating the good, instead of only highlighting the bad. Black in Sport is a platform to amplify the conversation and inspire action – FIND OUT MORE

23/10/202319/10/2023

In the modern world, it’s more important than ever for businesses to have a global reach. But while it’s important to be able to reach customers all over the world, it’s also important to be able to provide dedicated local support. That’s where Kukri Sports excels.

Kukri is a bespoke sportswear specialist with offices in seven regions the UK, Ireland, Canada, the Middle East, Hong Kong, Australia, and New Zealand. This allows the business to support customers from all over the world, whilst ensuring that customers get the personalised support they need.

One of the key benefits of the businesses size is the ability offer such a wide range of bespoke products and services to its customers. Kukri has a team of designers who are constantly working on new products and innovations.

In addition to its global reach, Kukri Sports is also committed to providing personalised local support to its customers, through its offices around the world. These offices are staffed by experienced professionals who are knowledgeable about the sportswear market and can provide customers with a range of services, including order support, product advice, and returns processing.

Kukri’s commitment to global reach and local support has made it one of the leading bespoke sportswear specialists in the world. The company’s products and services are used by athletes and teams of all levels, from grassroots to elite. Kukri Sports is also a trusted partner of many educational institutions, professional teams and national governing bodies around the world, including Dubai College, England Athletics, Hong Kong China Men & Women, Team Canada and Waikato Rugby, plus many more.

Here are some examples of how Kukri’s level of support benefits its customers:

A professional rugby team in England can use Kukri Sports to design and produce a bespoke kit that meets the specific needs of the team and its players. Kukri’s team of designers and developers will work with the team to create a kit that is both stylish and functional. The local office in England will then oversee the production and delivery of the kit, ensuring that it is delivered on time and to budget.

A school in Australia can use Kukri Sports to order bespoke sportswear and leisurewear for its students. The businesses local office in Australia will work with the school to select the right products and to ensure that the sportswear is delivered on time and to budget.

A national governing body in Canada can use Kukri Sports to produce a custom kit for its national team. Kukri’s team of designers and developers will work with the national governing body to create a kit that is both stylish and functional. Kukri Sports’ local office in Canada will then oversee the production and delivery of the kit, ensuring that it is delivered on time and to budget.

Kukri Sports’ global reach and local support make it a unique and valuable partner for athletes, teams, educational institutions, and national governing bodies all over the world.

06/10/202306/10/2023

Whilst Kukri Sports are renowned for providing sportswear for professional and international competitors, a recent partnership with the Barbados Olympic Association has seen an exciting new chapter, with designs created to reflect the flamboyant colours of the nation.

Barbados’ distinctive national colours of Blue and Gold represent the sea, sky and sands of the island and it was important that these featured heavily in the designs.

On receiving the designs Gail Craig Archer from the Barbados Olympic Association explains, “The pieces this year were an exceptional hit. The colours were vibrant especially when we paraded we stood out with the blend of blue and gold. The podium jackets were a statement piece and looked really good on the Parade even under lights.

 2023 saw Barbados competing in the recently concluded CAC Games El Salvador and Dominican Republic and the Commonwealth Youth Games in Trinidad and Tobago. In the CAC Games we came home with 9 medals overall.

2 Gold – Chelsea Tuach and Shane Brathwaite, 2 Silver medals Michelle Elliot and Mens 4 x 400m Hurdle team, Bronze, Jabali Breedy, Amber Joseph Cycling, Matthew Wright Triathlon, Roberta Foster Dressage and the Women’s Hockey Team.”

On the partnership as a whole Jamie Williams, Vice President – North America at Kukri Sports said “Kukri have partnered with Team Barbados in a variety of capacities since 2018, providing apparel for games such as Commonwealth, CAC, ANOC and Pan Am.  The relationship has gown during this time and seen other National bodies in Barbados use Kukri as their apparel provider, something we are very proud of. In 2023 Kukri presented a brand new look and feel to Team Barbados which was an instant hit with their own athletes and even athletes from other countries, determined to get their hands on the Barbados Kit! We look forward to helping Team Barbados showcase their iconic colours and identity at future multi-sport games.”

Earlier this summer the nation competed at the Central American & Caribbean Games, where the team recorded their best medal result since 2010, which included 2 Gold, 2 Silver and 5 Bronze Medals.

The team will also be competing at the upcoming Parapan American Games in November, everyone at Kukri Sports wishes the team the greatest success!

04/10/202303/10/2023

As the organization responsible for overseeing the Commonwealth sports activities in Canada, Commonwealth Sport Canada (CSC) has collaborated with Kukri Sports since the 2018 Commonwealth Games on the Gold Coast, Brisbane. For both the Commonwealth Games and Commonwealth Youth Games Kukri has supplied clothing for not only the Opening and Closing Ceremonies but also podium attire and delegation apparel

During the 2022 Commonwealth Games in Birmingham Team Canada recorded some fantastic successes, in total the team amassed a total of 149 medals including 40 gold.

CEO of CGAC Brian MacPherson recalls “For everyone associated to Team Canada we took great pride in the successes of all our sport teams taking part, but a particular highlight of the games was when all four Canada Teams won medals in the 3×3 Basketball tournaments – there was a terrific atmosphere at the venue, and it was a privilege to be there.”

Successes for Team Canada continued in 2023 as they took part in the Trinbago Commonwealth Youth Games, which took place on the islands of Trinidad and Tobago. Team Canada won a total of 17 medals, including 4 golds.

MacPherson also recalls the successes of the Youth Games, “The Trinbago Games was another fantastic event for everyone associated with Team Canada, whilst everyone taking part made the country proud the highlight for me was when both the Men’s and Women’s teams won gold in the Beach Volleyball events. However, a special mention should also be given to out Women’s Rugby and Netball teams for doing so well despite having very little preparation time together before the games.”

What has Team Canada’s partnership with Kukri Sports been like over the last 2 cycles?

“For Team Canada athletes the clothing is the ‘wrapping’ on the whole Games experience. As such it’s important that the clothing be comfortable, stylish and proudly Canadian!

Kukri understands this and by listening to our athlete’s opinions, combined with their attention to detail, the team have delivered for every one of our teams at the Commonwealth Games and Commonwealth Youth Games!

Commonwealth Sport Canada is proud and privileged to have Kukri as its official apparel partner.” Brian MacPherson – CEO, Commonwealth Games Association of Canada.

Kukri Sports’ Vice President – North America, Jamie Williams, commented; “2022/23 was our 2^nd games cycle partnering with Team Canada for both the Commonwealth Games in Birmingham and then the Youth Games in Trinidad and Tobago.

Just like in 2018 the relationship has been fantastic. We were on site in Birmingham during the games, which gave us a unique perspective and an opportunity to obtain valuable feedback from both staff and athletes, all of which was very positive. Being part of the opening ceremony was a real highlight and a fitting way to see 3 years’ worth of planning come to fruition.”

Commonwealth Sport Canada is the franchise holder for the Commonwealth sport movement in Canada. CSC supports Canada’s athletes to achieve excellence at Olympic and Paralympic Games and world championships, enriches the lives of youth across the Commonwealth and hosts the Commonwealth Games. Visit www.commonwealthsport.ca for information.

From grassroots through to international competitors Kukri Sports offer a wide range bespoke teamwear for over 100 different sports. To find out how we could help you – Get In Touch