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Kukri Sports and Nor’Westers Athletic Association Announce Partnership with Multi-Year Agreement

Kukri Sports is excited to announce the multi-year partnership with Nor’Westers Athletic Association (NWAA), a premier Canadian athletic club renowned for its strong focus on rugby and community engagement. Building on a foundation of shared values and commitment to excellence, this partnership marks another chapter in Kukri’s support for the Nor’Westers and the Canadian rugby community.

The partnership will see Kukri continue to supply custom, high-quality teamwear and apparel for NWAA’s Senior Mens, Womens, and Junior rugby teams, which recently celebrated a 50th anniversary milestone. This collaboration has fostered not only a cohesive team identity but also an exciting rebrand for the Nor’Westers that reflects both heritage and modernity.

“Partnering with Kukri has been a very positive experience for our club, which included a significant rebrand this year to honour our 50th anniversary. Kukri offers a range of well-made products that meet our needs, with a solid focus on quality and durability. Customer service is responsive and professional. We look forward to an exciting future ahead as this partnership strengthens our team’s presence on and off the field!” Anthony Kovacic, Director Senior Men’s Rugby, NWAA

Jamie Williams, Vice President of Kukri Sports – North America, also shared his enthusiasm for the continued partnership:

“Nor’Westers Athletic Association is a respected name in Canadian rugby, and we’re thrilled to announce our partnership with them. Supporting NWAA’s teams with top-quality apparel aligns with our commitment to empowering athletes and teams with gear that enhances their performance and identity. We look forward to many more successful seasons together, celebrating both the Nor’Westers’ legacy and their future growth.” Jamie Williams, Vice President, Kukri Sports – North America

The partnership reflects Kukri Sports’ dedication to providing high-performance athletic apparel for sports clubs and athletes worldwide. As NWAA gears up for the coming seasons, Kukri is honored to be part of their journey, delivering apparel that enhances team spirit and resilience.

About Nor’Westers Athletic Association:
Founded in 1974, the Nor’Westers Athletic Association is a Canadian sports club based in Alberta, renowned for its strong rugby programs and community involvement. For more information on Nor’Westers Rugby, please visit https://www.nwaa.ca/