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At Kukri Sports, we believe our partnerships with universities, schools, and elite sports clubs go beyond providing high-quality teamwear. We’re dedicated to offering opportunities for growth and development within the communities we serve. Our internship program is one such initiative, allowing students to gain hands-on experience in the sports industry. Recently, we had the pleasure of working with Ahmed Ahmed, a third-year marketing student from our Official Partner, the University of Leicester. Ahmed’s time with us was an example of how our partnerships deliver more than just products.
Ahmed joined us with a passion for marketing and sports, and he quickly became a valuable part of our team. Reflecting on his journey, he shared: “My internship at Kukri Sports has been an incredible journey. It has given me the opportunity to step outside of the classroom and into the fast-paced world of sports marketing, and I’ve loved every moment of it.”
Engaging with University Communities
Ahmed’s role included representing Kukri at freshers’ events, working alongside our Sales Managers to engage with students and introduce them to our teamwear products. He also created dynamic social media content that captured the excitement of the events.
“One of the most exciting parts of my internship was representing Kukri at various universities. These events were packed with energy, and it was my job to engage with students and help build a connection between them and the brand,” Ahmed explained. “It was a fantastic learning experience, especially in creating quick, engaging content for social media.”
Social Media Strategy
Ahmed also contributed to our social media strategy. He conducted a thorough analysis of our social media platforms, comparing engagement rates and content effectiveness against our competitors.
“Another key part of my role involved analysing Kukri’s social media channels. Presenting my findings to the Marketing team, was both challenging and rewarding. It was great knowing that the research I’d done could help shape the company’s future marketing efforts,” Ahmed noted. His insights brought new ideas to our digital strategy, helping us enhance our online presence.
Exposure to Strategic Marketing
Ahmed’s internship extended beyond everyday tasks, as he participated in high-level meetings with senior managers and external design agencies. This gave him valuable insight into the strategic side of marketing, allowing him to understand the importance of cross-team collaboration in executing successful campaigns.
“Attending meetings with senior managers gave me a deeper understanding of the strategic side of marketing and how decisions are made,” Ahmed reflected. This experience broadened his knowledge of the marketing process and highlighted the importance of teamwork in the success of campaigns.
Bringing Classroom Learning to Life
Ahmed’s time at Kukri also allowed him to apply his academic knowledge to real-world situations. From event management to social media analysis, Ahmed was able to use his university training in ways that made a tangible impact on our business.
“The best part of this internship was taking what I’ve learned in my university classes and applying it in the real world. The hands-on experience has been invaluable, and it’s made me more excited than ever to pursue a career in sports marketing,” he shared.
More Than Just Teamwear
Ahmed Ahmed’s journey with Kukri Sports demonstrates our commitment to providing more than just teamwear to our partners. We’re proud to offer real-world opportunities for students to gain experience, grow their skills, and contribute to our business.
As Ahmed summed up: “My time at Kukri has been transformative. I’ve gained new skills, experiences, and confidence, and I can’t wait to see where this journey takes me next!”
“As a company, we’re committed to developing the next generation of talent by providing meaningful, hands-on experiences. Ahmed’s contributions during his time with us have been a perfect example of how fresh perspectives and enthusiasm can enhance our team while offering students real-world insights into sports marketing.” – Karl Middleton, Marketing Manager at Kukri Sports
We are proud to be part of Ahmed’s development and will continue to offer similar opportunities to students across our partner network, ensuring that our commitment to excellence extends well beyond sportswear.
