The Power of Motivation: How Elite Athletes Stay Driven to Perform
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Whether it’s chasing a new personal best, returning from injury, or representing their country, sport is about more than talent or physical ability, but also the inner mindset that keeps athletes going through challenges, setbacks and pressure.
As a global sportswear provider, we’re committed to supporting this whole journey by providing innovative, high-performance kit that helps athletes feel confident, focused and empowered to perform at their best.
We spoke with four of our elite ambassadors – nine-time Paralympic champion Hannah Cockroft CBE, world number ten ranked beach volleyball duo the Bello Brothers and England Lacrosse international Liv Thomas to explore how they stay motivated.
Hannah Cockroft CBE
“Mindset plays a massive role in my training and competition. It’s so hard to get a good session in when your mind is determined not to enjoy it,” she said.
“I truly believe that 50% of winning is believing you can.”
To sharpen that belief, Hannah uses visualisation to prepare mentally for each race, allowing her to focus and eliminate distractions.
When it comes to performance wear, practicality and psychology are equally important.
“I need clothing that works with my race chair and doesn’t distract me mid-session.
“It’s also about looking elite, because when you look the part, you feel the part.”
Javier & Joa Bello
For the Bello Brothers, mental preparation is at the core of their world-class performance, beginning long before the first serve.
“We always begin tournament days with a morning activation — light training, scouting opponents, and setting a game plan. That structure gives us confidence and helps manage pressure.”
As brothers and teammates, their unique connection fuels their performance.
“In beach volleyball it’s just the two of us — no coach, no substitutions. Trust is one of our biggest strengths. It’s taken years to build that bond.”
Liv Thomas
After two major injuries in just 18 months, Liv knows exactly how motivation and resilience intertwine.
“Staying in touch with my teammates and sharing my journey online helped me stay accountable and reminded me of how far I’d come,” Liv reflects.
Returning to the international stage has given her a new appreciation for the sport.
“I’ve become so much more grateful for every time I get to step on the pitch.
“Putting on that England shirt again was such a powerful moment. Wearing it just motivates me to keep working and to never take it for granted.”
What Motivation Means to Them
We asked each athlete to sum up what motivation in sport means to them:
– Hannah Cockroft CBE: “Motivation is waking up every day and wanting to be better than yesterday.”
– Javier & Joa Bello: “It’s the drive to prove to ourselves that we belong with the best.”
– Liv Thomas: “Motivation is knowing how far I’ve come and how far I still want to go.”
Motivation, powered by performance
Motivation looks different for every athlete — but mindset is what drives progress. Kukri is proud to support athletes through every step of their journey, with sportswear that empowers them to perform, focus, and keep moving forward.
Kukri Sports Powers British Rowing to Golden Glory at European Championships
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Great Britain’s rowing team delivered a stunning performance at the 2025 European Rowing Championships in Plovdiv, Bulgaria (29 May – 1 June), finishing top of the overall medal table to defend their European title.
Of the 39 athletes selected, 28 were crowned champions of Europe, marking one of British Rowing’s most successful European campaigns to date, fuelled by the debut of Kukri’s new high-performance rowing suits.
High-Performance Kukri Rowing Suits Make Championship Debut
Worn for the first time at a major European event, Kukri’s high-performance rowing suits supported all GB crews, delivering comfort, confidence and elite performance on the water.
British Rowing’s crews claimed nine medals, six of which were gold, that underlined the power of preparation and benefits of cutting-edge kit.
Rising Stars & Record Breakers
Reigning Olympic champion, Lauren Henry, delivered one of the performances of the championships in the Women’s single sculls, claiming gold in her first senior international regatta in this boat class.
“To make the podium is really, really special. I wanted to come here and make a name for myself and I feel like I’ve done that.
“I want to be World Champion, I want to be Olympic Champion, I want to break the world best time, I want to be the most successful British single sculler ever. That’s my aim. I’ve still got many years to go — but watch this space!”
Benjamin Pritchard Sets Records & Makes History
Paralympic champion Bejamin Pritchard made his mark with a gold medal in the PR1 Men’s single sculls, setting a world best time of 08:40.38.
“I’m the first ever British PR1 European Champion. Full stop,” Pritchard said.
“Getting a World best time twice in a week is all pretty special to go down in the history books for that. I’m just getting started.”
More Medals & European Best Times
GB Rowing Team’s success continued with a gold, silver and two bronze medals on the first day of the finals.
The women’s quadruple sculls crew of Sarah McKay, Lola Anderson, Cam Nyland and Becky Wilde stormed to gold in a European Championship best time, highlighting the strength in depth across the team, with the women’s eight team also putting on a show to win their race in style.
The GB Men’s eight made history of their own, defeating a powerful Dutch crew by just 0.24 seconds to claim their fifth consecutive European title, setting a new British record in the process and reinforcing their dominance on the continental stage.
Pushing the Limits with Kukri
“We are very proud to have played a part in this golden chapter for British Rowing,” said Andy Ronnie, Group CEO at Kukri Sports.
“There’s a real sense of pride in seeing our suits contribute to history being made, and supporting these fantastic athletes as they continue to chase greatness.”
Looking Ahead
Next up this season, British Rowing will be competing in the World Rowing Cup Varese from 13 – 15 June, with all six European gold medal winning crews returning to represent Great Britain.
Kukri stands proudly behind British Rowing – delivering elite sportswear that performs at the highest level.
At Kukri Sports, we pride ourselves on being more than just a sportswear provider. We believe in building lasting partnerships that extend beyond supplying high-quality apparel. One of our core values is to add meaningful value to our collaborations, whether through community involvement, educational initiatives, or fostering young talent.
Recently, we had the privilege of visiting our valued partner, Reigate Grammar School, to deliver an insightful lecture to students offering a real-life example of how a global sportswear brand puts sustainability and ethical practices into action. The session explored Kukri’s five key CSR pillars—Reuse, Reduce, Recycle, Responsible, and Review—demonstrating how the company minimises its environmental impact, supports workers’ rights, and engages with local communities. Designed to inspire the next generation, the presentation gave students valuable insight into how businesses can balance profit with purpose and contribute positively to society and the planet.
“We are proud to partner with Reigate Grammar School and support their students’ development by sharing industry knowledge and insights. It’s fantastic to see schools like Reigate Grammar prioritising education beyond the classroom and valuing real-world experiences,” said Josh Beal, Sales Director at Kukri Sports.
Why Added Value Matters
In today’s competitive landscape, schools are increasingly looking to partner with brands that go beyond just providing a product. The concept of added value has become integral in the decision-making process for educational institutions seeking long-term partnerships. Schools like Reigate Grammar are looking for brands that invest in their students’ personal and professional growth, giving them opportunities to learn, develop skills, and gain industry insight.
At Kukri Sports, we are committed to delivering more than just exceptional sportswear. Our collaboration with Reigate Grammar School exemplifies this philosophy. By offering our industry knowledge and insights through our presentation, we aimed to inspire students to think creatively about the world of sports and beyond.
Empowering the Future
We firmly believe that nurturing young minds and helping them gain a deeper understanding of the sportswear sector is an investment in the future. We value the opportunity to work alongside progressive schools like Reigate Grammar, where the emphasis on holistic student development aligns with our own brand ethos.
Through initiatives like this, Kukri Sports continues to demonstrate that we are more than just a brand – we are partners in education, inspiration, and community development. We look forward to building on this partnership and supporting the next generation of leaders and innovators in the sports industry.
Paralympic Icon Hannah Cockroft Joins Kukri Sports as New Ambassador
United Kingdom
Kukri Sports is thrilled to welcome one of Britain’s most decorated para-athletes, Hannah Cockroft, as its newest brand ambassador, reinforcing the brand’s commitment to inclusivity, performance and empowering athletes at every level.
A Shared Vision of Inclusion and Excellence
A nine-time Paralympic champion, multiple world-record holder and trailblazer in para-sport, Hannah has been a dominant force in wheelchair racing since making her debut for Great Britain at the age of 18.
Her career has long been connected to the national athletics system in the UK, including events supported by England Athletics and British Athletics. Through domestic competitions, talent pathways and advocacy for para-athletes, Hannah has been a visible and vocal figure across the athletics landscape.
As the official kit provider for England Athletics, Kukri has championed athletes like Hannah from grassroots through to elite level. This includes proud support for the Youth Talent Programme, which plays a vital role in developing young athletes, both able-bodied and para, as part of the England Athletics talent pathway.
This shared, inclusive approach reflects Kukri’s belief in championing potential across all disciplines, ensuring the next generation of stars has access to opportunity, resources and representation to help fulfil their potential.
“The First Kit Provider to Join My Team in 17 Years”
“Having the opportunity to be an ambassador for Kukri Sports is incredible – they’re the first kit provider to join my team in 17 years,” Hannah said.
“It means so much to me that they’re supporting a para-athlete, a group who are so often overlooked.
“I find it amazing that Kukri supports athletes at all levels, because the grassroots element is so often ignored, so to be able to work with a brand who have the same values as me makes me feel proud.
“I’m excited to work on developing the perfect kit for me, to gain new experiences, and to be part of something bigger than just sport.”
The announcement follows Kukri’s partnership extension with Team England, where they will continue as the official kit supplier through to the 2026 Commonwealth Games in Scotland.
A Legacy of Dominance on the Global Stage
Nicknamed ‘Hurricane Hannah’ for her explosive power on the track, Hannah has delivered landmark moments throughout her illustrious career. She made her paralympic debut at the London 2012 Olympic Games, capturing gold in the T34 100m and 200m events, while setting two new paralympic records in the process.
Her dominance continued with triple gold at the 2016 Rio Olympics and double gold in the 2024 Paralympic Games, bringing her paralympic gold medal tally to nine. She is also the most decorated British athlete in WorldChampionship history, with 16 titles to her name.
Currently, she holds the T34 world records for 100m, 200m, 400m, 800m and 1500m—an unprecedented feat. In 2022, Hannah was appointed OBE in the King’s New Year Honours followed by CBE in last year’s New Year Honours list, recognising not only her sporting excellence but her tireless advocacy for inclusion and representation in sport.
She was also named British Sportswoman of the Year by the Sports Journalists’ Association in 2017, the first para-athlete to ever receive the award in its 57-year history.
Cockroft has been a proud member of Team England, famously leading a 1-2-3 finish in the T34 100m at the 2022 Commonwealth Games in Birmingham. Kukri’s ongoing partnership with Team England ensures elite athletes like Hannah are equipped to perform at their best on the global stage.
On Track For 2025
Hannah’s 2025 season is already off to a promising start. She recently kicked things off with a 10-day training camp in Switzerland, where she also opened her competitive season.
“I’m currently in Switzerland, where I’ve been on a 10-day training camp before my season opener last weekend,” she shared. “Although there were no records broken, I set World Lead times in the 1000m, 400m and 800m events, so it’s a good place to start.”
With two more meets to go before returning to the UK next week, Hannah has had a busy few days and is laying strong foundations for what promises to be another standout year.
New Goals, Same Drive
Looking ahead, Cockroft is focused on defending her world titles at the 2025 World Para Athletics Championships in New Delhi this September and is already laying the groundwork for a historic fifth Paralympic Games appearance at Los Angeles 2028.
“I still have things I want to achieve”, she said.
“I’d love to hold the Paralympic, World, European and Commonwealth titles all at once, and I really believe I can be the first T34 woman to break 16 seconds in the 100m event. “
Empowering the Next Generation
Hannah’s passion for her sports extends well beyond competition. A champion for inclusion and accessibility, she regularly runs ‘come and try’ days for aspiring athletes, holds coaching qualifications, and uses her platform to advocate for better visibility and resources for para-sport.
“When I was growing up, it was so hard to even find out how to get involved in para-sport,” she explained.
“That’s why I try to give back, to make it easier for the next generation to discover what’s possible.
“Of course, we’re still lagging behind in many areas, from sponsorship and funding to spectator sport outside of Paralympic years, but I think opportunity has grown and that’s the most important place to start, as more champions coming through will hopefully then bring the rest with it.”
From the training track to the world’s biggest stage, having the right kit is crucial, and Hannah knows how vital those details are.
“In wheelchair racing, we put so much effort into aerodynamics and speed, so I like my kit to be close fitting, comfortable and doesn’t distract me at the start of a race.”
Standing Together for a More Inclusive Future
As Kukri continues to strengthen its commitment to inclusive sport, the partnership with Hannah marks another significant step forward in championing para-athletes.
“We’re incredibly proud to welcome Hannah to the Kukri family,” said Andrew Ronnie, Group CEO at Kukri Sports.
“She’s not only one of Britain’s most successful athletes, but also a passionate advocate for inclusion and the growth of para-sport. Her values align perfectly with ours, and we’re excited to support her journey and work with her to achieve her mission.”
With shared values of performance, representation and opportunity at every level of sport, the partnership between Kukri Sports and Hannah Cockroft is set to empower the next generation of athletes, on and off the track.
As preparations begin for this year’s World Para Athletics Championships and beyond, Kukri is proud to stand alongside Hannah in her pursuit of even more excellence and in shaping a more inclusive future for sport.
Kukri Sports and the University of Leicester Extend Successful Partnership
United Kingdom
The successful partnership between Kukri Sports and the University of Leicester has been extended through a new multi-year agreement. This renewal strengthens Kukri’s ongoing commitment to university sport, as we continue to deliver high-performance apparel to students and athletes.
The partnership, which has flourished over recent years, will continue to see Kukri Sports as the official kit supplier for the University’s sports teams, providing a full range of high-quality, customised sportswear and leisurewear for both performance and recreational use.
“We’re delighted to extend our relationship with the University of Leicester,” said Josh Beal, Sales Director at Kukri Sports. “This partnership reflects our shared values of excellence, inclusivity and innovation, and we’re excited to continue supporting the University’s vibrant sporting community with premium kit and service.”
The University of Leicester is home to a dynamic student sports scene, with over 50 sports teams competing across BUCS and local leagues. This extension ensures that athletes and students will benefit from Kukri’s technical expertise, bespoke designs, and outstanding customer service.
“We’re incredibly grateful to Kukri Sports for extending our partnership and their continued commitment to our teams and athletes. It’s been a fantastic journey so far, and we’re looking forward to the next two years of collaboration – united by our shared values and a passion for excellence in university sport.”Lewis Jones, Sport Experience Manager, University of Leicester.
The university offers an extensive range of courses, across a wide range of subjects for undergraduate, postgraduate and research programmes. The university is unique as being the only university in Europe founded by its community as a memorial to those who made sacrifices during the First World War – the university motto is: Ut vitam habeant – So that they have life. Find out more about the University of Leicester
If you are interested in partnering with Kukri Sports, or want to know how we can help – Get in touch.
Kukri Sports Extends Partnership with British Wheelchair Basketball
United Kingdom
Kukri Sports is proud to announce the extension of its successful partnership with British Wheelchair Basketball, reinforcing its commitment to supporting the development and growth of inclusive sport across the UK.
As the official kit supplier to British Wheelchair Basketball, Kukri will continue to provide high-quality, performance-driven apparel for all national teams, officials, and community programmes until 2029. This extension solidifies a longstanding collaboration built on shared values of excellence, inclusivity, and innovation.
British Wheelchair Basketball is the national governing body for the sport in the UK, fostering talent from grassroots initiatives through to elite competition. With participation and engagement in wheelchair basketball at an all-time high, this renewed partnership will ensure athletes at all levels have access to bespoke kit designed for performance and comfort. so they can focus on the game.
Josh Beal, Sales Director at Kukri Sports:“We are delighted to extend our partnership with British Wheelchair Basketball. Their dedication to growing the sport and providing opportunities for athletes of all abilities aligns perfectly with our mission to support diverse sporting communities. We look forward to continuing to innovate and provide the highest quality apparel to support BWB’s athletes on their journey to success.”
Justine Baynes, CEO, British Wheelchair Basketball“Having worked with Kukri for a couple of years, I know they are committed to partnership working, establishing lines of communications with athletes at every level, to ensure that they can provide and offer British Wheelchair Basketball athletes and wider volunteers the best possible apparel. I am particularly excited to work in partnership to highlight some amazing community stories, to increase the visibility of our inclusive and accessible community”
With major competitions on the horizon, including international championships and domestic league events, the partnership between Kukri Sports and British Wheelchair Basketball ensures that the teams and wider wheelchair basketball community will have the best possible support to perform at their best. Find out more about British Wheelchair Basketball
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AKS LYTHAM: A YEAR OF SPORTING EXCELLENCE CAPPED BY LANCASHIRE CUP GLORY
United Kingdom
As a proud partner and the official sportswear supplier of AKS Lytham, Kukri has been privileged to support a year of exceptional sporting success – one that reflects the school’s deep-rooted commitment to both participation and performance across all age groups.
In an academic year that saw the school’s first XV rugby team lift the Lancashire Cup for the first time in their history, it has been a season of outstanding achievements across multiple sports.
“This is a huge achievement,” said first XV rugby captain Toby Curran. “It’s the result of years of dedication from players, coaches and parents.
“The real challenge was regaining our focus after a tough start to the season. The squad responded brilliantly, and our comeback win against Lancaster Grammar School in the Lancashire Cup quarter-final really showed our resilience and determination to overcome setbacks.”
The historic cup win, secured in front of a crowd of 1,300 supporters, was a defining moment for the rugby programme and Curran personally.
“I couldn’t be prouder to have captained this team and represented the school in such a special occasion.
“It’s a moment I’ll always cherish, and I’m incredibly grateful to all the parents, teachers and mentors who have supported me throughout my rugby journey at school.”
AKS Director of Sport Richard Chadwick added, “It was a fantastic occasion that celebrated everything good about the school – with the team representing the school so proudly.”
“Everyone was involved, from the ball boys to the photography club. That level of support reflects the strength of our community.”
Broadening the Winning Legacy
While the cup was the standout moment, AKS’s wider sporting story this year has been just as impressive.
In rugby, the school proudly celebrated a player’s selection for the North England U18 squad, which is a clear marker of the high-performance environment being cultivated.
Hockey continues to thrive at the school, with the U13 A & B teams crowned Lancashire Cup champions and the U11s claiming the In2 Hockey County title.
The U13s also secured a third-place finish in the North West In2 Hockey finals.
Girls’ cricket made headlines too, as the U13 squad reached the Lancashire Cup finals day, while the schools’ ongoing investment in girls’ sport was highlighted by the Jean Torrance U12 Festival of Hockey, which saw more than 150 girls from across the region take part.
Across other sports, the U11 football team were crowned Lancashire Small Schools Primary County champions, and the year 8/9 girls cross country squad dominated at the Wyre & Fylde Championships to claim first place – further evidence of AKS’s sporting depth and diversity.
Building a Culture of Inclusion
At AKS Lytham, the philosophy is simple: every student should have access to quality sport, whether they dream of representing their country or simply want to enjoy an active, healthy lifestyle.
“Our ambition is to provide pathways for everyone – from participation to elite performance,” said Chadwick.
“That’s why we run a Sports Scholars programme, offer overseas tours and open our doors to the wider community.”
That community-first mindset has seen the school evolve into a regional sports hub. Its facilities are used throughout the year for training, camps, and competitions—creating a space where sporting talent across the Fylde Coast can thrive.
And with international tours to Argentina and Uruguay planned this summer, AKS students will continue to gain unforgettable experiences that go beyond the local leagues and county titles.
Proud to Support Their Journey
At Kukri, we believe in the power of sport to inspire identity, discipline and a sense of belonging. That’s why we’re proud to partner with AKS Lytham and help their athletes perform at their best through high-quality, customised sportswear.
From the grassroots to national honours, AKS is building something special. And while trophies like the Lancashire Cup are cherished, it’s the shared values—teamwork, resilience, and pride that truly define the school’s sporting success.
Kukri Sports Welcomes Loughborough University Hockey Student As New Brand Ambassador
United Kingdom
Kukri Sports is proud to announce the addition of first-year Loughborough University student and rising hockey star Monty Neave as its newest brand ambassador.
A talented athlete with a promising future, Monty represents the spirit of dedication, resilience and high-performance that define Kukri as a brand.
Monty, a current first-year student studying Psychology at Loughborough University, continues to thrive in Hockey, not only representing Loughborough Hockey men’s team, but also featuring in the 18-man Great Britain squad that were crowned winners of the Sultan of Johor Cup in October 2024.
In his new role, Monty will help connect Kukri with the next generation of athletes and share his journey as he continues to rise in British hockey.
“It’s a privilege to be named as a brand ambassador for Kukri Sports,” he said.
“I’m really looking forward to working with the brand helping it to grow even more. This is my first experience as a brand ambassador for a sportswear supplier, so I’m excited to make new connections within the sports marketing industry and build my brand.”
Currently representing England U21s and the GB Elite Development Programme, Monty has quickly established himself as an exciting prospect in British hockey.
His journey from a small local club in Berkshire, his hometown, to the top level of junior international hockey is a testament to his perseverance and passion for the sport.
Having started hockey at the age of 12, Monty’s rise hasn’t been without setbacks, from missing out on county selection at U13 to pushing through a pandemic-induced break in play, he’s shown resilience at every turn.
“I didn’t make England U18 in my first year, but I kept working. I eventually broke through, trained with the U21 and later was selected for both U21 England and GB EDP – now I’m in my second year with both,” he reflects.
As a student-athlete at Loughborough University, in which Kukri has been the long-standing official teamwear supplier for, Monty is taking advantage of one of the UK’s most elite sporting environments as he continues to develop.
“I love how professional the set-up feels,” he said. “From strength and conditioning coaches to nutritionists and physiotherapists, we’ve got access to so much support.
“The high level of hockey here really pushes you to improve, and the culture in the team is incredible.”
Balancing sport with academics is no easy task, but Monty’s approach is grounded in solid preparation and self-awareness.
“Time management has been key for me – planning ahead, prioritising, and knowing when to ask for help.
“The support from the performance lifestyle team at Loughborough has really helped, especially when I had to miss two weeks of lectures while playing in the Sultan of Johor Cup in Malaysia.”
Looking ahead to his second year, Monty’s goals are clear. “I want to become a key player for Loughborough, win silverware, and make the most of every opportunity the programme offers.
“Most importantly though, I want to improve as a hockey player.”
Kukri Sports is excited to support Monty as he continues his journey on and off the pitch and are committed to supporting him as he develops as a hockey player.
Our Ambassadors
Kukri are proud to work with several ambassadors across multiple sports, from nurturing young talent at England Athletics, to fuelling players at the top of their game at Netball Northern Ireland, England Lacrosse and more.
Interested in becoming a brand ambassador for Kukri Sports? Get in touch with us
Kukri Sports and Team England Extend Partnership Ahead of the 2026 Commonwealth Games
United Kingdom
From Glasgow to Glasgow – A Legacy of Pride, Progress, and Purpose.
Kukri Sports and Team England are proud to extend their dynamic partnership through to the 2026 Commonwealth Games in Glasgow, marking a powerful full-circle moment that celebrates over a decade of collaboration, innovation, and shared belief in the power of sport to inspire change.
Announced on St George’s Day, a day symbolic of national pride and unity, this renewed partnership signals much more than a continuation — it’s a bold step forward in championing inclusivity, sustainability, and the remarkable strength of Team England’s athletes — across all disciplines.
As the official kit supplier, Kukri Sports will once again deliver cutting-edge performance wear and delegate kits for athletes, coaches, and staff — while also launching a bold new retail range ahead of the Games. But this isn’t just about what athletes wear — it’s about how they feel when they wear it.
“St George’s Day is a celebration of English identity, unity and pride – values that are reflected in our ongoing partnership with Team England,” said Andrew Ronnie, CEO of Kukri Sports. “From Glasgow 2014 to Glasgow 2026, we are honored to once again support Team England’s athletes as they compete on the global stage.”
Mark Osikoya, CEO of Commonwealth Games England commented; “Our partnership with Kukri began at Glasgow 2014 and we’re delighted to be working with them once again as we return to the city in 2026, marking our fourth consecutive collaboration at the Commonwealth Games. We know how much it means for athletes to wear their Team England kit and as a valued partner, Kukri shares our commitment to inclusion, diversity, and sustainability. Work is already underway to develop a kit for athletes, volunteers and staff that not only supports performance but also prioritises reducing waste, sourcing sustainable fabrics, and incorporating recycled materials.”
Celebrating Every Athlete – Para, Non-disabled, and Across All Genders At the heart of this partnership lies a deep, unwavering commitment to inclusion and equality. Kukri Sports is working hand-in-hand with para-athletes, sport-specific representatives, and advocates for gender equity to co-create apparel that is fully inclusive in design, fit, and function — ensuring every athlete feels seen, supported, and celebrated.
From adaptive fits for seated athletes to accessible fastenings and gender-responsive design choices, the 2026 kit range is being built to perform without compromise — and to proudly reflect the diversity of Team England in all its forms.
Designed for Impact – On the Field and for the Planet
Inclusivity goes hand-in-hand with sustainability — and Kukri is pushing boundaries here too. The Glasgow 2026 range will feature eco-conscious materials, reduced waste processes, and a focus on long-term environmental impact — aligning with Team England’s commitment to creating a more sustainable future through sport.
Whether it’s on the track, in the pool, on the court, or behind the scenes, every athlete and every voice matters — and this partnership ensures they all have the platform they deserve.
“Team England is about unity, resilience, and rising together,” added Andrew Ronnie. “We’re proud to stand behind every athlete — para, able-bodied, first-timer, or returning hero — as they get ready to represent their country on one of the world’s biggest stages.”
As preparations ramp up towards the 2026 games, this renewed partnership ensures that Team England athletes will continue to be supported by world-class apparel, created by a brand with deep roots in the sporting community.
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