Tag: United Kingdom

08/04/202626/03/2026

For national governing bodies, the right performance partner brings more than quality kit – they bring reliability and a deep understanding of their sport, alongside a creative approach that reflect a team’s identity.

Since 2019, Kukri Sports has been proudly partnered with England Athletics as its official sportswear partner – delivering performance-driven, reliable apparel dedicated to supporting athletes, coaches, officials and clubs across England.

In 2025, the partnership was extended for a further 5 years, reinforcing a shared commitment to supporting the athletics community from grassroots to elite level.

A PROGRAMME BUILT FOR ELITE SPORT

England Athletics manages a complex, multi-level programme including senior, junior and pathway athletes across a wide range of disciplines.

It has developed some of the world’s best athletes including nine-time Paralympic champion and Kukri ambassador Hannah Cockroft, Keely Hodgkinson, Greg Rutherford, David Weir CBE and Paula Radcliffe.

Kukri’s role is to ensure every athlete, coach and staff member has apparel that performs, represents and supports their needs.

– Supporting over 177,000 athletes, 21,000+ licensed coaches and leaders & over 4,000 officials.

– Extensive training and competition schedules (licensed over 1,800 track and field and cross-country competitions in 2024).

– Supplying fully bespoke, high-performance sportswear for national teams and associated clubs.

In 2025, Kukri delivered over 1,700 England Athletic specific items across athletes, coaches, officials and affiliated clubs, demonstrating the scale and reliability of our support.

A FULLY BESPOKE PERFORMANCE KIT

Kukri delivers a complete, tailored sportswear solution for England Athletics, including:

Each garment is designed in collaboration with England Athletics to balance performance, comfort and durability while reflecting the organisation’s identity and heritage.

“Kukri have consistently demonstrated their understanding of the needs of our athletes and clubs at every level of the sport.

“Their commitment to providing high-quality, bespoke kit that reflects the individuality of our clubs and supports performance on the track and field is something we value greatly.” – Chris Jones, CEO of England Athletics.

A LONG-TERM PARTNERSHIP MINDSET

The partnership is built on reliability and forward planning, allowing England Athletics to focus on athlete development and competition without worrying about kit logistics or quality.

The partnership delivers:

– Consistency across all programmes

– Scalable solutions for athletes and staff

– A shared vision for performance and representation

With the recent announcement of our new ambassadors, there is also a shared commitment to developing athletes off the track and field through:

Our Impact

Through this partnership, Kukri supports:

– Grassroots & elite athlete performance through reliable, functional kit

– Consistent identity across all squads and age groups

– Enhanced pride and cohesion within the athletics community

– Long-term planning for kit innovation

LOOKING AHEAD

As England Athletics continues to grow and develop athletes from grassroots to international competition, the partnership continues to evolve to ensure one of the world’s most successful athletic nations continues to perform.

26/03/202625/03/2026

Two athletes. Two sports. One statement weekend.

Kieran Molloy and Courtney Tulloch have both taken significant steps forward in their careers, delivering performances that underline their status among the best in their sports.

In the ring, Kieran Molloy was crowned IBF European Welterweight Champion after a unanimous points decision victory over Xavier Kohlen.

The win marked a special night for the Irishman as he won his first professional title at the SSE Arena in Belfast to maintain his unbeaten professional record.

“It was an unbelievable feeling winning my first professional title,” said Molloy. “After all of the setbacks and title fights falling through, this one really meant a lot.

Molloy was composed and controlled throughout the ten rounds, backing up his performance with the numbers to match.

“After 12 hard weeks of training twice a day, six days a week, I was well prepared. To hear ‘and the new…’ meant all the hard work has paid off.”

The Galway man was quick to pay tribute to those who have supported him along the way. “The support I’ve received from the people of Galway and Ireland has been unreal.

“They’ve supported me since the start and they are a huge part of my journey. My team at the New Era Boxing Gym in London, including my coach Charlie Beatt, have all worked extremely hard to make sure I’m in the best shape possible.”

With the title now secured, Molloy has his sights set firmly on what comes next. “It’s made me even more hungry to push further and headline for another title fight. Big things coming!”

Courtney Tulloch enjoys British Championships Success

Closer to home, at the Artistic Gymnastics British Championships, Courtney Tulloch picked up two more medals in at the M&S Bank Arena in Liverpool.

A silver in the men’s senior rings final was followed by a bronze in the men’s senior parallel bars final, a result that demonstrated his consistency and ability to perform under pressure.

Reflecting on the weekend, Tulloch said: “Winning two medals felt like real proof that the hard work is paying off, especially under pressure.

“It gave me a big confidence boost and showed me I’m moving in the right direction.”

The parallel bars bronze held particular significance for the gymnast. “I’ve put a lot of time into that apparatus, so to finally see it come together in competition and be rewarded with a medal was really satisfying.”

With major competitions on the horizon, Tulloch is hoping this can be a springboard for the rest of the season. “With the Commonwealth Games or European Championships coming up if I’m selected, it definitely adds extra motivation.

“The ambition now is to build and keep improving. I want to be more consistent and push for top results at major competitions.”

Speaking on the achievements, Andrew Ronnie, Group CEO of Kukri Sports, said: “We couldn’t be prouder of Kieran and Courtney. We started our journey with Kieran a few years ago and to see him standing there as a champion is a special moment.

“He is determined to get to the very top of the sport and I have no doubts that he will get there.

“Courtney has quickly become a hugely valued part of the Kukri family and to see him deliver a standout performance at the British Championships, which was a fantastic event, and winning two medals, is a real testament to his dedication and ability and we look forward to supporting him in future competitions as well as off the mat too.”

About Kukri Sports

Kukri Sports is a leading performance sportswear brand, proud to support athletes and organisations across a wide range of sports at every level of the game.

From grassroots to elite competition, we are committed to equipping those who compete with the kit and confidence to perform at their best.

To find out more about how we can help you and our ambassador programme, visit here.

23/03/202623/03/2026

Kukri Sports is proud to announce four new ambassadors from long-standing partner England Athletics.

Spanning all levels from Masters to the Youth Talent Programme, the selection marks an exciting new chapter in our continued commitment to supporting talent across the sport.

We are also delighted to announce that Harriet Court, a talented U20 javelin thrower who represented Team GB for the first time last year, will also continue in her role as an ambassador.

Meet the Ambassadors:

Abraham Sharif – Talent Pathway Ambassador – Blackheath & Bromley Harriers AC

Events: Long Jump

From breaking school records to competing at his first British Championships in 2024, talented athlete Abraham is chasing big dreams while inspiring the next generation. Abraham is currently part of England Athletics’ Talent Development Programme, with Head of Talent Pathway Alan Richardson sharing that the Blackheath & Bromley Harriers AC athlete is a strong ambassador for England Athletics’ pathway, constantly engaging and arriving prepared.

Ava Leadbetter – Club Ambassador – Copeland AC

Event: 3000m

A former competitive dancer turned standout middle-distance runner, Ava recently delivered one of her university’s strongest BUCS Cross Country  performances. She continues to build towards international representation while keeping joy at the heart of her training. Providing authentic, grassroots-level representation of the sport, Ava is a member of England Athletics affiliated club Copeland AC in Cumbria.

Nia Rutter – Masters Ambassador – Blackpool Wyre & Fylde AC

Events: 100m hurdles, triple jump & high jump

With over three decades in athletics and a World Masters gold to her name, former Gladiators quarter-finalist Nia continues to prove that passion for sport has no age limit. A member of England Athletics affiliated club Blackpool Wyre & Fylde AC, Nia is a talented multi-eventer. Chris Hollinshead (Masters Road Running Coordinator at England Athletics) noted that Nia reflects our values; committed, consistent and has a genuine love of the sport.

Ryen Rennie – Youth Talent Pathway Ambassador – Blackheath & Bromley Harriers AC

Events: 400m, 300m & 200m

Last year, Blackheath & Bromley AC athlete Ryen achieved multiple personal bests in the 100m, 200m and 400m, along with five wins, cementing his rise in sprinting. Ryen has also been part of England Athletics’ Youth Talent Pathway – you can click here to learn more about his ambition for elite-level sprinting and the mindset fuelling his rise.

Harriet Court – Ambassador – Thames Valley Harriers

Event: Javelin

Having broken the ESAA record & represented Great Britain and Northern Ireland at the U20 European Championships, Thames Valley Harriers thrower Harriet continues to build on a breakthrough season while gaining valuable international experience. Harriet has also been part of England Athletics Youth Talent Programme, gaining valuable insights from the pathway.

“We’re thrilled to support these athletes not just with access to high-performance kit, but with the resources & opportunities to help them reach their full potential,” said Chris Marshall, Group COO at Kukri Sports.

“At the same time, their stories shine a light on the grassroots athletics community, inspiring the next generation and highlighting our ongoing commitment to England Athletics as a valued partner.”

David Bull, Head of Commercial Partnerships at England Athletics said, “We’re delighted to continue working with Kukri Sports to support these talented athletes.

“Their ambassador programme not only helps athletes perform at their best, but also showcases the inspiring stories and pathways within athletics – which is a reflection of our shared commitment to growing the sport further.”

Kukri Sports are proud to be partnered with England Athletics as their official teamwear partner, and remains committed to providing athletes with apparel they need to perform at their best.

About England Athletics

England Athletics develops grassroots athletics and running in England, supporting affiliated clubs to prosper, developing more and better coaches, recruiting and supporting volunteers and officials. England Athletics provides and supports competition opportunities at an international (England representative), national, area and county level. England Athletics also delivers campaigns and products to inspire and provide opportunities for people in England to start running. These include RUN:EA, an individual running membership, and RunTogether, a national recreational group-based running product. 

For more information on England Athletics, please visit www.englandathletics.org 

About Kukri Sports

Kukri Sports is a global sportswear brand specialising in bespoke teamwear for clubs, schools, universities and elite organisations. As the official teamwear partner of England Athletics, Kukri supports athletes at every level of the sport, from grassroots clubs through to national and international competition, providing high-performance apparel and working closely with partners to help grow and develop athletics across the UK.

For more information on how we can help you, visit here.

25/02/202625/02/2026

Kukri Sports is proud to announce British Gymnastics star Courtney Tulloch as the brand’s newest ambassador.

A multiple British champion and four-time Commonwealth Games medallist, Courtney joins Kukri as one of the most decorated British artistic gymnasts of the last decade.

He now joins Megan Kealy, Britain’s first-ever Tumbling World Games champion, as one of two ambassadors from British Gymnastics, which further strengthens our commitment to supporting talent on and off the mat.

A natural fit 

“It feels really special and something I’m proud of,” said Courtney, speaking on joining the Kukri team.

“From the very start, Kukri stood out to me because of their commitment to athletes and their understanding of what performance really means.

“It feels like a natural fit, not just from a performance perspective but also in terms of values and what they stand for.”

Making history & aims for the season

After already writing his name into the gymnastics history books on several occasions – including becoming the first British & first black man to win a world medal on the rings at the 2022 World Gymnastics Championships – Courtney is preparing for what promises to be an exciting season, including setting his sights on this year’s Commonwealth Games.

“I’m feeling excited and motivated,” he said. “This stage of the season is always important because it’s where you really see the work from training come together.

“Ultimately, I want to keep pushing my routines forward and become three-time Commonwealth Games champion on the rings.”

Reflecting on what makes the Games so special, Courtney added, “There’s a unique atmosphere and sense of pride that comes with representing your country.

“Winning gold at the Gold Coast and Birmingham are memories I’ll always cherish, not just because of the results but because of the team spirit and support from the fans.

“It’s an event that brings people together in a really powerful way.”

The importance of the right sportswear

The gymnast also emphasises the importance of having the right performance partner as he targets further success on the international stage.

“In a sportswear partner, I look for quality, attention to detail and a genuine understanding of athletes’ needs,” he said.

“Kukri ticks all those boxes, which is why I’m excited about working with them”.

Courtney is also focused on the wider impact of the partnership beyond competition.

“I’m looking forward to collaborating on projects that inspire young athletes and help grow the sport.

“I hope this partnership will allow us to create impact both on and off the competition floor, and I’m excited to see where the journey takes us.”

Partner with Kukri Sports

Kukri Sports delivers more than just kit – we deliver complete partnership solutions for clubs, schools, universities and national governing bodies looking to upgrade their performance:

– Premium performance quality – Adaptable fit, sizing and a range of customisable design options to choose from.

– Reliable global delivery – Proven on-time delivery you can depend on.

– Fully managed ecommerce solutions – Custom-built online shops that remove the administrative burden, streamline ordering for members and provide a seamless purchasing experience.

– Dedicated account management – A single point of contact offering proactive support, guidance and long-term partnership development.

– Value without compromise – We offer competitive pricing structures while maintaining industry-leading quality.

If you’re ready to partner with a brand that understands every level of sport, invests in impact and delivers on quality, service and value – partner with Kukri Sports today.

To explore partnership opportunities, visit here or contact us to find out more.

Find out more about Courtney

24/02/202619/02/2026

Kukri Sports is delighted to announce the extension of its partnership with Taunton School.

The renewed agreement will see Kukri continue as the official sportswear provider for staff and pupils, building on a successful relationship that has now spanned more than a decade.

Since the partnership began in 2013, Kukri has worked closely with the school to support its wide-ranging sporting programme. Staff and pupils across 120 teams in 20 different sports are equipped with performance-led apparel designed to meet the demands of competition and reflect the proud identity of the school.

Commenting on the extension, Chris Marshall, Group COO at Kukri Sports, said:

“We are extremely proud to extend our long-standing partnership with Taunton School. The school’s dedication to sporting excellence and the ongoing achievements of its students is inspiring, and we’re proud to provide the kit and support them in achieving their goals and performing at their best.

“We look forward to many more years of shared success.”

Alex Kemp, Director of Commercial Enterprise at Taunton School, added:

“Our ongoing partnership with Kukri provides everyone at Taunton School with high-quality, hard-wearing and well-designed sportswear.

“We look forward to working together to support the continued sporting excellence of the students.”

Partnership Highlights:

Over more than a decade of collaboration, Kukri’s partnership with Taunton School has delivered measurable impact including:

– 120 teams across 20 different sports supported

– 5k+ units delivered across staff and all school sports in the last academic year

– 48-hour guaranteed delivery to the school shop

– Dedicated operational support, working directly with the school shop manager to streamline ordering & fulfilment

– Students competing and succeeding at regional, national and professional levels

– Taunton School recently named 14th best school in the UK for sport and recipient of the Inspiring Sporting Activities Award from Talk Education

About Taunton School:

Taunton School is a leading independent school with a rich 175-year history of academic and sporting excellence.

To learn more about the school, visit here.

Why do partners stay with Kukri?

– Trusted education partner – experienced in supporting school’s sporting and operational needs

– Proven long-term partnerships – built on dedication and delivery

– 98% on-time delivery – giving schools confidence and consistency

– Dedicated account management – one point of contact to guide your project from design to delivery

– Fully bespoke sportswear – tailored to each school’s identity and requirements

– Flexible ordering options – including online portals & wholesale solutions

– eCommerce management – with a dedicated online shop built and managed by Kukri

Join the team:

If you’re looking for a school sportswear partner that delivers reliability, accountability and long-term value, get in touch and partner with Kukri today.

26/11/202516/12/2025

The partnership between Kukri Sports and British Rowing has become a driving force behind the sport’s continued growth and competitive success.

Known for creating high-performance kit built around the real demands of training and competition, Kukri work closely with British Rowing’s athletes and coaches to ensure every detail supports the pursuit of excellence.

This commitment to innovation, consistency and long-term collaboration has helped establish an environment where rowing crews feel equipped, supported and united.

That approach has contributed to a landmark year for British Rowing, including triumphing in the World Rowing Cup series in June and topping the medal table at the European Rowing Championships.

Among athletes thriving within this system is Benjamin Pritchard, British para-rower, Paralympic Champion, World Champion, European Champion and world record holder.

Benjamin’s rise has been remarkable, from making his GB Rowing team international debut at the 2019 World Championships to becoming a Paralympic champion at the Paris 2024 Paralympic Games.

Moments That Shaped a Champion

1. The First Stroke

Benjamin’s journey began long before the medals, with a moment that changed everything.

“When I first sat in a boat, I didn’t know where it would lead, but I felt possibility again. Rowing gave me a way to rebuild, to focus not on what I’d lost but on what I could still become.

“It was the first step toward a new identity and a new purpose.”

2. The Podium – Realising What’s Possible

From that first stroke to the world stage, Benjamin’s progress has been shaped by resilience, consistency and a relentless commitment to improving. His defining moment, crossing the Paris 2024 Paralympic finish line and winning gold offered clarity on just how far he’d come.

“This photo captures the culmination of years of graft, frustration, resilience and belief,” he explained.

“Being on that podium wasn’t just about winning a race, it was a reminder that our limits often sit far beyond where we imagine them to be.”

3. A New Purpose

Perhaps the biggest shift of all came with the arrival of his daughter with wife, Meg.

“Efa came into our lives two years ago, and although she hasn’t been part of my entire journey, her arrival reshaped the reason I chase big goals.

“She reminded me that purpose evolves. This image represents a deeper ‘why’,” he explained. “Not chasing success for its own sake but striving to be someone she can look up to.

“It brought a new motivation that continues to guide the next chapter of my career.”

Benjamin’s Advice for Aspiring Para-Rowers and Athletes

Benjamin’s experiences have shaped a philosophy he now shares with aspiring para-rowers and athletes.

He encourages athletes to focus on the basics and fall in love with the process, explaining “Growth rewards consistency… if you can find joy in the small improvements and the daily routine, progress will follow.”

He also insisted that setbacks are unavoidable, but stressed that they are manageable. “Injury, bad races and plateaus are inevitable. I overcame them by controlling what I could, my effort, attitude and preparation,” he explained.

“Progress often comes right after the moments you’re tempted to give up, and that’s something I still actively work on with the team around me.”

Driving Excellence Together

Benjamin’s journey, from discovering a love for the sport to becoming Paralympic champion at world record holder, shows how purpose, perseverance and the right support network can transform talent into achievement.

Together, Kukri and British Rowing continue to set the standard for excellence, inspiring the next generation of athletes to push boundaries and chase their own extraordinary moments.

20/11/202520/11/2025

Unbeaten in his professional career, Kukri Sports ambassador Kieran Molloy enters the ring in Brighton on Friday 21st November, ready to make another statement.

Last time out, he produced a stunning third-round TKO victory over Nourdeen Toure, a performance that left fans and pundits taking notice of his skill, power, and composure.

The exciting Irishman is set for his next fight on the Wasserman ‘Point to Prove’ undercard against Zeuz Varguez Soberanis, a fighter known for his toughness and Mexican grit.

“These Mexicans come to win, they are tough as nails. I feel well prepared… I don’t see him bringing anything to the table that I haven’t seen before. I’m well prepared, training twice a day and just ready to fight now.”

Built on Intensity and Preparation

Kieran’s training camp has been rigorous, focusing on refining technique, sharpening strategy, and enhancing his natural power.

“We train to knock people out in this gym; there are never any stones left unturned. We’re going to keep it clean in the fight early doors, but once we smell blood, we’re going to go for it.”

Physically and mentally, Kieran feels in peak condition after recently moving training camps and working under his new coach.

“I’m in a great place at the moment with boxing, so I just want to keep that momentum and keep on growing,” he said.

“I’m improving all the time; it’s a fresh start, and I’m loving it while adding a lot to my game. I feel like I’m another step closer to grabbing those titles.”

With this being his final eight-round fight before stepping into ten-round title fights in the new year, every punch and round carries significance.

“Securing the win and looking strong in this fight is important; it’ll be another step toward those titles.”

The Journey That Built Him

Kieran’s rise isn’t just about professional success – it’s a story shaped by family, mentorship, dedication, and defining moments. He shared three photos that have captured his journey so far.

Photo 1: With My Grandad – The First Believer

Photo 2: The Day I Signed Professional

Photo 3: My First Senior Elite National Title

Onwards to Brighton

As a proud Kukri ambassador, Kieran carries not just skill and power into the Brighton ring, but the weight of a journey built on family, mentors, and relentless determination.

With an unbeaten record and a highlight-reel TKO behind him, all eyes will be on Molloy as he writes the next chapter of his remarkable rise.

10/11/202510/11/2025

Kukri Sports are proud to celebrate their ambassadors, Javier and Joaquin Bello, as they prepare to make history by becoming the first British male pair to qualify for and compete in the FIVB Beach Volleyball World Championships.

The event takes place in Adelaide, Australia from 14-23 November, bringing together the world’s best teams for the most prestigious tournament in beach volleyball.

The milestone marks another special chapter in the Bello Brothers’ inspiring journey, from winning Team England’s first-ever Commonwealth Games beach volleyball medal when they claimed bronze in 2022, to becoming the first ever British players to win an elite international beach volleyball event.

“This is the most important milestone in our journey so far and one that reflects the consistent hard work from our whole team, family and supporters,” they said.

“To be the first in our country’s history makes it an even greater honour, and we are beyond excited to be competing against the best teams in the world at the biggest event in our sport.”

A Journey Built on Family, Grit and Growth

The Bellos’ story began when they first picked up a volleyball at six years old, inspired by their father and driven by a shared dream.

“Their support has been the foundation of our journey, guiding us through many years of consistent training and great achievements throughout the Pro Tour, European Championships and Commonwealth Games.”

That perseverance was especially vital during the early days of their career.

“At the beginning, we had very little support and struggled our way through tough winters training in London, often alone, with no prospect of ever achieving our dream of competing with the best in the world.

“Alongside a few injuries, the biggest challenge has always been overcoming our circumstances – but it has also been a source of great pride and motivation.”

Preparing for the World Stage

Now, as they head to Adelaide, the brothers’ focus is on performing at their best and continuing to elevate British beach volleyball on the global stage.

“We’ve been recovering from a long stretch of competitions and recently went through a few weeks of intense training to get back to 100%.

“The main goal is to be competitive in every match and give ourselves the opportunity to make the deep run we’re capable of.”

Driving the Growth of Volleyball in the UK

Kukri’s partnership with the Bello Brothers forms part of the brand’s wider commitment to supporting volleyball at every level.

As the official kit supplier to Volleyball England, Kukri provides bespoke, high-performance kit across the sport.

By equipping national teams and athletes like the Bellos, Kukri continues to play a key role in growing the sport’s profile and helping British players perform at their best on the world stage.

“Kukri has been a big part of our team since the 2022 Commonwealth Games,” the brothers said.

“We’re really proud of our partnership and grateful to count on their support as we continue our career towards bigger and bigger goals.”

Inspiring the Next Generation

For Javier and Joaquin, competing at the upcoming World Championships is about more than personal achievement, it’s about inspiring others to follow.

“Our family was always our biggest inspiration, and we also had players like Emanuel & Ricardo who we grew up watching and idolising.

“It’s amazing to see how far we’ve come and the inspiration that young players are now getting from us, especially in the UK where we’re helping to drive the growth of beach volleyball.”

From south-west London to competing against the world’s best, Javier and Joaquin Bello are not only making history, they’re shaping the future of their sport.

31/10/202528/10/2025

This Black History Month, Kukri Sports is proud to celebrate athletes who inspire, empower and redefine what excellence looks like.

One such athlete is Samantha (Sammy) Wallace-Joseph, goal shooter for Loughborough Lightning.

In her debut season with Lightning, Sammy scored 272 goals, helping the team reach their fifth consecutive grand final and finishing as the club’s top scorer.

Kukri is proud to provide Loughborough Lightning’s official playing and training wear, supporting Sammy and the team both on and off the court.

From Grassroots to the Global Stage

Sammy’s netball journey began at school, nurtured by mentors who recognised her talent early.

“I first started playing netball at school level when I was six years old. A teacher saw potential and supported my every step of the way,” she recalls.

Her dedication led her to her first senior national team call-up at just 14 years old, and eventually to a professional career in Australia before returning to the UK with Lightning.

Her career has been defined not only by talent but also by resilience. She has overcome being far from home, personal loss and injury.

“Despite the challenges, I could always hear my Dad’s voice reminding me, ‘Don’t give up.’ Those words became my source of strength and motivation through the hardest times.”

Life with Loughborough Lightning

Since joining Lightning, Sammy has become a key player and role model.

Despite missing the start to the 2025 Netball Super League season due to surgery, she regained her rhythm and was recognised as ‘Fans’ Player of the Year’.

“I truly enjoyed interacting with the fans. Those sweaty post-game cuddles brought me so much more comfort and joy. Knowing I can be someone they look up to and aspire to be like means the world to me.”

Reflecting on the season, she adds “Although I wasn’t pleased with my shooting percentage, I was grateful to pull on a Loughborough Lightning dress and play in front of such a supportive crowd every week.”

Looking ahead, Sammy’s focus is on staying healthy and helping Lightning go one step further. “My hopes for the 2026 season are simple – to stay healthy and injury-free.

“For my team, I hope we continue to trust the process and take things one step at a time.”

Celebrating Black Glory

For Sammy, Black History Month is about recognising achievement, resilience and excellence within the black community, not just struggles.

“We often talk about black history but rarely about black glory,” she explains.

“By promoting education and awareness, other cultures can gain a deeper understanding of both the past and present moments that have shaped our society.

“This understanding helps build empathy, fight racism and strengthen our grasp of identity and diversity.

“Black History Month isn’t just about celebrating triumphs – it’s about recognising challenges, honouring resilience and appreciating success.”

Kukri’s Commitment Beyond Black History Month

As the official partner of Loughborough Lightning, Kukri is proud to support athletes and individuals like Sammy, championing their achievements and celebrating the inspiration they bring both on and off the court.

While Black History Month is an important moment to highlight these stories, Kukri’s commitment to equality, diversity and inclusion continues all year round – helping to drive change, encourage participation and celebrate representation.

To learn more about our support, visit here.