Tag: United Kingdom

25/02/202625/02/2026

Kukri Sports is proud to announce British Gymnastics star Courtney Tulloch as the brand’s newest ambassador.

A multiple British champion and four-time Commonwealth Games medallist, Courtney joins Kukri as one of the most decorated British artistic gymnasts of the last decade.

He now joins Megan Kealy, Britain’s first-ever Tumbling World Games champion, as one of two ambassadors from British Gymnastics, which further strengthens our commitment to supporting talent on and off the mat.

A natural fit 

“It feels really special and something I’m proud of,” said Courtney, speaking on joining the Kukri team.

“From the very start, Kukri stood out to me because of their commitment to athletes and their understanding of what performance really means.

“It feels like a natural fit, not just from a performance perspective but also in terms of values and what they stand for.”

Making history & aims for the season

After already writing his name into the gymnastics history books on several occasions – including becoming the first British & first black man to win a world medal on the rings at the 2022 World Gymnastics Championships – Courtney is preparing for what promises to be an exciting season, including setting his sights on this year’s Commonwealth Games.

“I’m feeling excited and motivated,” he said. “This stage of the season is always important because it’s where you really see the work from training come together.

“Ultimately, I want to keep pushing my routines forward and become three-time Commonwealth Games champion on the rings.”

Reflecting on what makes the Games so special, Courtney added, “There’s a unique atmosphere and sense of pride that comes with representing your country.

“Winning gold at the Gold Coast and Birmingham are memories I’ll always cherish, not just because of the results but because of the team spirit and support from the fans.

“It’s an event that brings people together in a really powerful way.”

The importance of the right sportswear

The gymnast also emphasises the importance of having the right performance partner as he targets further success on the international stage.

“In a sportswear partner, I look for quality, attention to detail and a genuine understanding of athletes’ needs,” he said.

“Kukri ticks all those boxes, which is why I’m excited about working with them”.

Courtney is also focused on the wider impact of the partnership beyond competition.

“I’m looking forward to collaborating on projects that inspire young athletes and help grow the sport.

“I hope this partnership will allow us to create impact both on and off the competition floor, and I’m excited to see where the journey takes us.”

Partner with Kukri Sports

Kukri Sports delivers more than just kit – we deliver complete partnership solutions for clubs, schools, universities and national governing bodies looking to upgrade their performance:

– Premium performance quality – Adaptable fit, sizing and a range of customisable design options to choose from.

– Reliable global delivery – Proven on-time delivery you can depend on.

– Fully managed ecommerce solutions – Custom-built online shops that remove the administrative burden, streamline ordering for members and provide a seamless purchasing experience.

– Dedicated account management – A single point of contact offering proactive support, guidance and long-term partnership development.

– Value without compromise – We offer competitive pricing structures while maintaining industry-leading quality.

If you’re ready to partner with a brand that understands every level of sport, invests in impact and delivers on quality, service and value – partner with Kukri Sports today.

To explore partnership opportunities, visit here or contact us to find out more.

Find out more about Courtney

24/02/202619/02/2026

Kukri Sports is delighted to announce the extension of its partnership with Taunton School.

The renewed agreement will see Kukri continue as the official sportswear provider for staff and pupils, building on a successful relationship that has now spanned more than a decade.

Since the partnership began in 2013, Kukri has worked closely with the school to support its wide-ranging sporting programme. Staff and pupils across 120 teams in 20 different sports are equipped with performance-led apparel designed to meet the demands of competition and reflect the proud identity of the school.

Commenting on the extension, Chris Marshall, Group COO at Kukri Sports, said:

“We are extremely proud to extend our long-standing partnership with Taunton School. The school’s dedication to sporting excellence and the ongoing achievements of its students is inspiring, and we’re proud to provide the kit and support them in achieving their goals and performing at their best.

“We look forward to many more years of shared success.”

Alex Kemp, Director of Commercial Enterprise at Taunton School, added:

“Our ongoing partnership with Kukri provides everyone at Taunton School with high-quality, hard-wearing and well-designed sportswear.

“We look forward to working together to support the continued sporting excellence of the students.”

Partnership Highlights:

Over more than a decade of collaboration, Kukri’s partnership with Taunton School has delivered measurable impact including:

– 120 teams across 20 different sports supported

– 5k+ units delivered across staff and all school sports in the last academic year

– 48-hour guaranteed delivery to the school shop

– Dedicated operational support, working directly with the school shop manager to streamline ordering & fulfilment

– Students competing and succeeding at regional, national and professional levels

– Taunton School recently named 14th best school in the UK for sport and recipient of the Inspiring Sporting Activities Award from Talk Education

About Taunton School:

Taunton School is a leading independent school with a rich 175-year history of academic and sporting excellence.

To learn more about the school, visit here.

Why do partners stay with Kukri?

– Trusted education partner – experienced in supporting school’s sporting and operational needs

– Proven long-term partnerships – built on dedication and delivery

– 98% on-time delivery – giving schools confidence and consistency

– Dedicated account management – one point of contact to guide your project from design to delivery

– Fully bespoke sportswear – tailored to each school’s identity and requirements

– Flexible ordering options – including online portals & wholesale solutions

– eCommerce management – with a dedicated online shop built and managed by Kukri

Join the team:

If you’re looking for a school sportswear partner that delivers reliability, accountability and long-term value, get in touch and partner with Kukri today.

26/11/202516/12/2025

The partnership between Kukri Sports and British Rowing has become a driving force behind the sport’s continued growth and competitive success.

Known for creating high-performance kit built around the real demands of training and competition, Kukri work closely with British Rowing’s athletes and coaches to ensure every detail supports the pursuit of excellence.

This commitment to innovation, consistency and long-term collaboration has helped establish an environment where rowing crews feel equipped, supported and united.

That approach has contributed to a landmark year for British Rowing, including triumphing in the World Rowing Cup series in June and topping the medal table at the European Rowing Championships.

Among athletes thriving within this system is Benjamin Pritchard, British para-rower, Paralympic Champion, World Champion, European Champion and world record holder.

Benjamin’s rise has been remarkable, from making his GB Rowing team international debut at the 2019 World Championships to becoming a Paralympic champion at the Paris 2024 Paralympic Games.

Moments That Shaped a Champion

1. The First Stroke

Benjamin’s journey began long before the medals, with a moment that changed everything.

“When I first sat in a boat, I didn’t know where it would lead, but I felt possibility again. Rowing gave me a way to rebuild, to focus not on what I’d lost but on what I could still become.

“It was the first step toward a new identity and a new purpose.”

2. The Podium – Realising What’s Possible

From that first stroke to the world stage, Benjamin’s progress has been shaped by resilience, consistency and a relentless commitment to improving. His defining moment, crossing the Paris 2024 Paralympic finish line and winning gold offered clarity on just how far he’d come.

“This photo captures the culmination of years of graft, frustration, resilience and belief,” he explained.

“Being on that podium wasn’t just about winning a race, it was a reminder that our limits often sit far beyond where we imagine them to be.”

3. A New Purpose

Perhaps the biggest shift of all came with the arrival of his daughter with wife, Meg.

“Efa came into our lives two years ago, and although she hasn’t been part of my entire journey, her arrival reshaped the reason I chase big goals.

“She reminded me that purpose evolves. This image represents a deeper ‘why’,” he explained. “Not chasing success for its own sake but striving to be someone she can look up to.

“It brought a new motivation that continues to guide the next chapter of my career.”

Benjamin’s Advice for Aspiring Para-Rowers and Athletes

Benjamin’s experiences have shaped a philosophy he now shares with aspiring para-rowers and athletes.

He encourages athletes to focus on the basics and fall in love with the process, explaining “Growth rewards consistency… if you can find joy in the small improvements and the daily routine, progress will follow.”

He also insisted that setbacks are unavoidable, but stressed that they are manageable. “Injury, bad races and plateaus are inevitable. I overcame them by controlling what I could, my effort, attitude and preparation,” he explained.

“Progress often comes right after the moments you’re tempted to give up, and that’s something I still actively work on with the team around me.”

Driving Excellence Together

Benjamin’s journey, from discovering a love for the sport to becoming Paralympic champion at world record holder, shows how purpose, perseverance and the right support network can transform talent into achievement.

Together, Kukri and British Rowing continue to set the standard for excellence, inspiring the next generation of athletes to push boundaries and chase their own extraordinary moments.

20/11/202520/11/2025

Unbeaten in his professional career, Kukri Sports ambassador Kieran Molloy enters the ring in Brighton on Friday 21st November, ready to make another statement.

Last time out, he produced a stunning third-round TKO victory over Nourdeen Toure, a performance that left fans and pundits taking notice of his skill, power, and composure.

The exciting Irishman is set for his next fight on the Wasserman ‘Point to Prove’ undercard against Zeuz Varguez Soberanis, a fighter known for his toughness and Mexican grit.

“These Mexicans come to win, they are tough as nails. I feel well prepared… I don’t see him bringing anything to the table that I haven’t seen before. I’m well prepared, training twice a day and just ready to fight now.”

Built on Intensity and Preparation

Kieran’s training camp has been rigorous, focusing on refining technique, sharpening strategy, and enhancing his natural power.

“We train to knock people out in this gym; there are never any stones left unturned. We’re going to keep it clean in the fight early doors, but once we smell blood, we’re going to go for it.”

Physically and mentally, Kieran feels in peak condition after recently moving training camps and working under his new coach.

“I’m in a great place at the moment with boxing, so I just want to keep that momentum and keep on growing,” he said.

“I’m improving all the time; it’s a fresh start, and I’m loving it while adding a lot to my game. I feel like I’m another step closer to grabbing those titles.”

With this being his final eight-round fight before stepping into ten-round title fights in the new year, every punch and round carries significance.

“Securing the win and looking strong in this fight is important; it’ll be another step toward those titles.”

The Journey That Built Him

Kieran’s rise isn’t just about professional success – it’s a story shaped by family, mentorship, dedication, and defining moments. He shared three photos that have captured his journey so far.

Photo 1: With My Grandad – The First Believer

Photo 2: The Day I Signed Professional

Photo 3: My First Senior Elite National Title

Onwards to Brighton

As a proud Kukri ambassador, Kieran carries not just skill and power into the Brighton ring, but the weight of a journey built on family, mentors, and relentless determination.

With an unbeaten record and a highlight-reel TKO behind him, all eyes will be on Molloy as he writes the next chapter of his remarkable rise.

10/11/202510/11/2025

Kukri Sports are proud to celebrate their ambassadors, Javier and Joaquin Bello, as they prepare to make history by becoming the first British male pair to qualify for and compete in the FIVB Beach Volleyball World Championships.

The event takes place in Adelaide, Australia from 14-23 November, bringing together the world’s best teams for the most prestigious tournament in beach volleyball.

The milestone marks another special chapter in the Bello Brothers’ inspiring journey, from winning Team England’s first-ever Commonwealth Games beach volleyball medal when they claimed bronze in 2022, to becoming the first ever British players to win an elite international beach volleyball event.

“This is the most important milestone in our journey so far and one that reflects the consistent hard work from our whole team, family and supporters,” they said.

“To be the first in our country’s history makes it an even greater honour, and we are beyond excited to be competing against the best teams in the world at the biggest event in our sport.”

A Journey Built on Family, Grit and Growth

The Bellos’ story began when they first picked up a volleyball at six years old, inspired by their father and driven by a shared dream.

“Their support has been the foundation of our journey, guiding us through many years of consistent training and great achievements throughout the Pro Tour, European Championships and Commonwealth Games.”

That perseverance was especially vital during the early days of their career.

“At the beginning, we had very little support and struggled our way through tough winters training in London, often alone, with no prospect of ever achieving our dream of competing with the best in the world.

“Alongside a few injuries, the biggest challenge has always been overcoming our circumstances – but it has also been a source of great pride and motivation.”

Preparing for the World Stage

Now, as they head to Adelaide, the brothers’ focus is on performing at their best and continuing to elevate British beach volleyball on the global stage.

“We’ve been recovering from a long stretch of competitions and recently went through a few weeks of intense training to get back to 100%.

“The main goal is to be competitive in every match and give ourselves the opportunity to make the deep run we’re capable of.”

Driving the Growth of Volleyball in the UK

Kukri’s partnership with the Bello Brothers forms part of the brand’s wider commitment to supporting volleyball at every level.

As the official kit supplier to Volleyball England, Kukri provides bespoke, high-performance kit across the sport.

By equipping national teams and athletes like the Bellos, Kukri continues to play a key role in growing the sport’s profile and helping British players perform at their best on the world stage.

“Kukri has been a big part of our team since the 2022 Commonwealth Games,” the brothers said.

“We’re really proud of our partnership and grateful to count on their support as we continue our career towards bigger and bigger goals.”

Inspiring the Next Generation

For Javier and Joaquin, competing at the upcoming World Championships is about more than personal achievement, it’s about inspiring others to follow.

“Our family was always our biggest inspiration, and we also had players like Emanuel & Ricardo who we grew up watching and idolising.

“It’s amazing to see how far we’ve come and the inspiration that young players are now getting from us, especially in the UK where we’re helping to drive the growth of beach volleyball.”

From south-west London to competing against the world’s best, Javier and Joaquin Bello are not only making history, they’re shaping the future of their sport.

31/10/202528/10/2025

This Black History Month, Kukri Sports is proud to celebrate athletes who inspire, empower and redefine what excellence looks like.

One such athlete is Samantha (Sammy) Wallace-Joseph, goal shooter for Loughborough Lightning.

In her debut season with Lightning, Sammy scored 272 goals, helping the team reach their fifth consecutive grand final and finishing as the club’s top scorer.

Kukri is proud to provide Loughborough Lightning’s official playing and training wear, supporting Sammy and the team both on and off the court.

From Grassroots to the Global Stage

Sammy’s netball journey began at school, nurtured by mentors who recognised her talent early.

“I first started playing netball at school level when I was six years old. A teacher saw potential and supported my every step of the way,” she recalls.

Her dedication led her to her first senior national team call-up at just 14 years old, and eventually to a professional career in Australia before returning to the UK with Lightning.

Her career has been defined not only by talent but also by resilience. She has overcome being far from home, personal loss and injury.

“Despite the challenges, I could always hear my Dad’s voice reminding me, ‘Don’t give up.’ Those words became my source of strength and motivation through the hardest times.”

Life with Loughborough Lightning

Since joining Lightning, Sammy has become a key player and role model.

Despite missing the start to the 2025 Netball Super League season due to surgery, she regained her rhythm and was recognised as ‘Fans’ Player of the Year’.

“I truly enjoyed interacting with the fans. Those sweaty post-game cuddles brought me so much more comfort and joy. Knowing I can be someone they look up to and aspire to be like means the world to me.”

Reflecting on the season, she adds “Although I wasn’t pleased with my shooting percentage, I was grateful to pull on a Loughborough Lightning dress and play in front of such a supportive crowd every week.”

Looking ahead, Sammy’s focus is on staying healthy and helping Lightning go one step further. “My hopes for the 2026 season are simple – to stay healthy and injury-free.

“For my team, I hope we continue to trust the process and take things one step at a time.”

Celebrating Black Glory

For Sammy, Black History Month is about recognising achievement, resilience and excellence within the black community, not just struggles.

“We often talk about black history but rarely about black glory,” she explains.

“By promoting education and awareness, other cultures can gain a deeper understanding of both the past and present moments that have shaped our society.

“This understanding helps build empathy, fight racism and strengthen our grasp of identity and diversity.

“Black History Month isn’t just about celebrating triumphs – it’s about recognising challenges, honouring resilience and appreciating success.”

Kukri’s Commitment Beyond Black History Month

As the official partner of Loughborough Lightning, Kukri is proud to support athletes and individuals like Sammy, championing their achievements and celebrating the inspiration they bring both on and off the court.

While Black History Month is an important moment to highlight these stories, Kukri’s commitment to equality, diversity and inclusion continues all year round – helping to drive change, encourage participation and celebrate representation.

To learn more about our support, visit here.

30/10/202524/10/2025

This Black History Month, we’re celebrating athletes who inspire, break barriers and champion representation in sport.

Through our long-standing partnership with Rugby School, Kukri Sports provides bespoke performance and training wear, supporting student-athletes like Jordan in reaching their full potential on and off the pitch.

Jordan’s journey from local clubs in Coventry to Northampton Saints Academy is a testament to dedication, resilience and leadership.

From Grassroots to the Academy

Jordan’s rugby journey began at just five years old at Wasps FC, inspired by his rugby-mad family.

“My dad took me down, and I naturally never looked back. Rugby has been a part of my life for as long as I can remember,” he says.

He continued his development at Barkers Butts in Coventry, playing every Sunday from U9s to U16s.

“My club coaches at Barkers Butts have influenced my development massively, with them seeing me grow as a rugby player and a person from the age of 9 to 16,” he explained.

“The coaches challenged me throughout the years to not only be a good rugby player, but also a good person which has been one of the most important factors in my progress.”

Rugby School’s Impact

Being part of Rugby School’s prestigious rugby programme has been pivotal for Jordan’s development.

“Every day there are opportunities to get better, from strength and conditioning sessions to 1-1 skill coaching.

“This constant access has been vital for my progress,” he explains.

Representing the school on the pitch also carries personal significance for Jordan. “It means everything. Seeing all the hard work they put in to make our experience the best possible motivates you to give everything for the school on the pitch.”

Balancing Sport and Academics

Jordan manages his rugby commitments alongside his studies through structured study sessions, academic clinics and careful weekly planning.

“Teachers are understanding and provide reasonable support if I have to miss a lesson due to rugby.

“Balancing has taught me time management and discipline.”

Reflections on Black History Month

Born in South Africa, Jordan sees Black History Month as a time to recognise resilience and celebrate the achievements of black individuals globally.

“I’ve come to appreciate how sport, particularly rugby, can serve as a way to unify people and put aside any differences people may have.

“It inspires me to play with purpose, to uplift my teammates and to advocate for inclusivity in sports.”

Career Ambitions

Looking ahead, Jordan aims to earn a professional contract with Northampton Saints or continue playing at BUCS level for a university.

“Rugby School prepares you for professional environments by offering opportunities to improve every day and develop a professional mindset.”

Standing Firm in Power and Pride

Jordan’s story is one of dedication, resilience and growth – a journey from grassroots rugby to elite pathways, shaped by mentors, perseverance and purpose.

We’re proud to celebrate and support athletes like Jordan, whose achievements on and off the pitch embody the spirit of Black History Month – standing firm in power and pride.

29/10/202516/10/2025

This Black History Month, we’re spotlighting athletes who are defying expectations and inspiring progress in their sport, in the classroom and beyond.

For Tshila Munyai, a University of Derby performance scholar and rising track cyclist, sport has been more than competition – it’s been a story of recovery, resilience and relentless ambition.

As the official kit supplier for the University of Derby, Kukri Sports provides high-quality, bespoke performance wear for competition, training and leisurewear, including the university’s performance scholarship programme, which helps athletes like Tshila pursue their sporting and academic goals.

From recovering from a major injury at 15 to winning gold at the 2024 South African National Track Championships and joining Derby’s prestigious cycling programme, Tshila’s journey is one of opportunity, determination and drive.

Finding His Way to the Track

Tshila’s path to cycling began in unexpected circumstances.

“I suffered an ACL injury and underwent reconstructive surgery.

“During my rehab, I used my dad’s road bike and trained in the gym to rebuild my strength. Over time, I developed a strong interest in powerlifting and Olympic weightlifting, and I was fairly strong and loved pushing my limits.”

During COVID-19 lockdown, the South-African born athlete organised a virtual charity ride with Ride for Unity, an experience that deepened his love for the sport.

“I joined a cycling team to improve my skills, and it was there I was encouraged to give track cycling a shot – and I’ve been riding in circles ever since.”

Rising Through the Ranks

In just four years, Tshila has gone from a complete newcomer to one of the top three ranked cyclists in Africa, competing internationally and medalling at major events.

“Track cycling has opened so many opportunities,” he explained.

“It’s taken me around the world, allowed me to race against the best and meet incredible people along the way.”

That perseverance paid off at the 2024 South African National Track Championships, where he won gold in the team sprint.

“Winning that gold was incredibly meaningful. It represented the culmination of recovering from injury, starting a brand-new sport and finally achieving success.”

From South Africa to the UK

After years of competing provincially and nationally, Tshila made the move to the UK to pursue both his academic and sporting ambitions.

“My transition from South Africa to the UK has been fairly smooth, thanks to the amazing support system I have here.

“The University’s performance scholarship has been fantastic. It’s allowed me to train like a full-time cyclist while continuing my studies. The strength and conditioning support, workshops and flexibility make it possible to perform at a high level both on and off the track.”

Motivation and Mindset

For Tshila, family remains his greatest source of motivation.

“Without my parents, none of this would be possible. I’m so appreciative of how much they believe in me and the sacrifices they’ve made.”

He also credits his love for structure and discipline, qualities that cross over between cycling and engineering.

“The dedication needed in cycling has made me more proactive in my studies. I prepare for exams just like I prepare for races.”

Representation and Legacy

Coming from South Africa, Tshila brings a unique and powerful perspective to Black History Month.

“Back home, we celebrate Heritage Day, which recognises the diverse cultures that make up our ‘Rainbow Nation’,” he explained.

“I see Black History Month as an important time to acknowledge and celebrate diversity across all areas of life – including sport and culture.”

Looking ahead, the talented track cyclist hopes to continue inspiring others while pursuing his dreams.

“I want to show people that it’s possible to chase big goals even when the odds aren’t in your favour.

“My aim is to represent South Africa at the 2026 Commonwealth Games, graduate with my engineering degree and compete at the 2028 LA Olympics.”

Standing Firm in Power and Pride

From overcoming adversity to representing his nation, Tshila Munyai’s story is one of resilience, gratitude and growth.

His journey reflects not only personal achievement but also the broader power of sport to unite, uplift and inspire.

We’re proud to celebrate and support athletes like Tshila, whose passion and purpose embody the spirit of Black History Month — standing firm in power and pride.

27/10/202517/10/2025

This Black History Month, we’re shining a light on athletes who are pushing boundaries, inspiring their communities and redefining what success looks like both on and off the field.

One of those athletes is Deshawn Lascelles, a rising triple jumper from Loughborough University, whose journey from grassroots competitions to representing Great Britain at this year’s World University Games reflects dedication, resilience and purpose.

Finding his Stride

Deshawn’s passion for athletics began long before he ever stepped onto the track.

“Growing up in a Jamaican household, athletics was always on in my house. Watching greats like Shelly-Ann Fraser-Pryce, Usain Bolt, Yohan Blake and Elaine Thompson inspired me.

“My love for athletics was fostered from a young age by my parents cheering our national heroes,” he explains.

While he played several sports growing up including football and basketball, one moment stood out.

“I used to play basketball, and I was really fast but also springy. I remember being smaller than the other players, but when they would go for a shot I would spring up and swat it out of the air and everyone would be surprised. That’s what drew me to jumps specifically.”

A Journey of Grit and Growth

Starting out triple jump at age 14 at a local and county level, Deshawn made early waves on the national scene.

“At 16, I had a huge breakthrough year – breaking a couple of records and finishing the indoor season ranked 11^th in the world on the U18 rankings,” he recalls.

Despite this, his road to elite competition wasn’t easy.

“I had many years of injury problems. Overcoming those challenges took everything, but it made earning my first GB Vest at 22 at the World University Games even more meaningful.”

His debut at the Games in Germany marked a proud milestone, both mentally and physically.

“It felt so refreshing. When I got the call, I told my mum and she literally started jumping with joy – I’d never seen her that excited.

“Given all the setbacks, it was such a reward to finally wear the vest.”

Mindset and Motivation

Deshawn credits his family, particularly his parents, as his biggest inspiration that have enabled him to get to this stage.

“My parents wrapped me up in a blanket when I was one and came to the UK to start from scratch.

“The setbacks that they had to endure pushes me to keep going knowing that I come from such strong characters. They are both my biggest motivators, along with my younger sister, who’s my dedicated videographer at events.”

Balancing Life at Loughborough

Alongside training and competing, Deshawn is completing a degree in Human Biology at Loughborough University, while also running a small custom shoe business.

“It’s a lot, but I don’t mind being busy. I enjoy my degree, so it doesn’t feel like work.”

Looking ahead, he is focused on growth in his first senior season.

“This year, with my dissertation and graduation, I’m keeping my goals simple – to jump 16 metres consistently and secure a place on the European circuit.

“Long term, I’m aiming to represent Great Britain at the 2028 Olympics in LA.”

Representation, Reflection and Responsibility

For Deshawn, Black History Month is about gratitude and action.

“It’s about honouring the people who broke barriers, like Marcus Garvey and Bob Marley, but also continuing their legacy.

“Things are better than they were, but we can’t be complacent. It’s about following their example, pushing forward in my own field, creating opportunities and inspiring others to do the same.”

Deshawn also hopes to use his platform to educate and empower others.

“I want to help young black athletes understand and take pride in the unique qualities that shape their journey.

“Through both science and experience, I’ve learned how certain traits common in black populations can be natural advantages – but they also need tailored training and recovery.”

Standing Firm in Power and Pride

Deshawn Lascelles’ story is one of perseverance, purpose and pride – a reminder that representation in sport is about more than medals or personal bests. It’s also about education, resilience and inspiring others to believe in their potential.

We’re proud to celebrate, support and stand alongside athletes like Deshawn whose achievements, on and off the runway, embody the spirit of Black History Month – standing firm in power and pride.