KUKRI SPORTS’ PARTNERS SHINE IN THIS YEAR’S DUBAI SEVENS TOURNAMENT
Middle East
Kukri Sports is proud to highlight the outstanding achievements of its partners teams at this year’s Dubai Sevens Tournament.
The Tournament, held at the iconic Sevens Stadium from 1-3 December, showcased thrilling matches and fierce competition, with eleven of Kukri’s partners in the Middle East competing.
Kukri played a pivotal role in supporting its partners with swift deliverability and dynamic designs, collaborating closely with partners to create 24 innovative and cutting-edge kit designs for the tournament. This remarkable feat was achieved within demanding time constrains of only two weeks, demonstrating our commitment to excellence and dedication to helping our partners to achieve their goals.
In an all Kukri final, Dubai College U19 boys were crowned winners of the 2023 U19 Gulf Cup after beating Dubai English Speaking College in a thrilling encounter. This came a year after Dubai College’s U19 girls were crowned U19 Gulf Cup winners in their debut at the tournament last year.
Amongst other notable achievements for our partners, Thursday Night Lights reached the semi-final in the Gulf Men’s Social, while Bahrain RFC’s Men’s 1st XV secured a commendable fourth-place finish in the Gulf Men’s League.
Making their debut in the tournament and first time playing as a team, The Club Abu Dhabi reached the quarter-final of the plate and British School Al Khubairat’s boys rugby team reached the cup semi-final.
Kukri would also like to congratulate its other partners’ teams on their performances throughout the tournament.
Reflecting on the tournament and partners’ achievements, Chris Marshall, Global Brand Director at Kukri Sports, said “We are very proud of the outstanding performances of our partner teams at this year’s Dubai Sevens Tournament. Their achievements underline the commitment to excellence shared by both our brand and these athletes.
“We’ve really enjoyed collaborating with them closely to create new designs that not only captured the teams’ identity, but made the players feel at their best when participating. We look forward to continued success together and providing support for a variety of teams for next year’s tournament.”
Kukri is committed to providing high-quality, innovative sportswear that empowers athletes to perform at their best. The success of our partner teams at the Dubai Sevens Tournament serves as a testament to our dedication to supporting athletes in achieving their goals at all levels across a wide range of sports.
Are you looking for a new bespoke sportswear provider?
As a leading global bespoke sportswear provider, Kukri can support all teams from grassroots to elite level across a wide variety of team sports.
With a relentless commitment to excellence and expertise in creating personalised designs, we are the ideal partner to help you achieve your sporting goals.
Kukri Sports and Dubai College – A Partnership Built on Success
Middle East
This year Kukri Sports proudly marks the culmination of over 10 years of partnership with Dubai College, a leading education provider in the Middle East. This enduring partnership not only reinforces the strong bond between two entities dedicated to excellence but also establishes new benchmarks in sportswear tailored for educational institutions.
While the partnership has consistently delivered sportswear ranges across the College’s diverse sporting offerings, this year signifies a significant milestone with the comprehensive revamp and upgrade of the entire Physical Education range. The latest enhancements include an improved fit profile and upgraded fabric meticulously designed to meet the demands of the Dubai climate, providing lightweight comfort and superior breathability.
At the heart of this partnership is a commitment to offering products that align with the needs of active students, ensuring that the sportswear enhances rather than hinders their physical activities. The overwhelmingly positive response from pupils, parents, and staff underscores the success of this collaborative effort.
A testament to the efficiency of our collaboration is the seamless processing of over 1,500 orders through Kukri’s online platform in 2023 to date. These orders were dispatched swiftly, reaching individual addresses across the emirates within an impressive 72 hours. This achievement underscores Kukri Sports’ commitment to providing a market-leading provision to its partners, including Dubai College.
As we celebrate a decade of partnership, Kukri Sports and Dubai College eagerly anticipate continuing to raise the bar in sportswear innovation, enriching the experiences of students both in the classroom and on the sports field.
ACHIEVEING SWIFT DELIVERY WITH DYNAMIC DESIGNS AT THIS YEAR’S DUBAI SEVENS TOURNAMENT
Middle East
This year, eleven of Kukri Sports’ partners, based in the Middle East, will be competing in the Dubai Sevens Tournament. As their official Kit supplier, Kukri has played a crucial role in facilitating the participation of their partner’s teams.
Starting on 1 December, the Dubai Sevens is annual sporting event held at The Sevens Stadium in Dubai, UAE. Find out more about the Dubai Sevens
A number of Kukri partners are competing in the tournament, such as Bahrain RFC, Dubai College & Victoria International School.
A proud achievement from last year’s tournament was the success of our partner Dubai College, when their U19 Girls Team were crowned Gulf U19 Girls winners in their first year competing in the tournament.
In the lead up to this year’s prestigious event, Kukri faced various challenges:
Design Challenges
Kukri are renowned for an ability to create truly bespoke designs across multiple sports. This year posed a special challenge as the team was tasked with developing distinct kit on and off-field designs for each of the partner’s teams, spanning rugby, netball, and cricket, whilst catering for various age groups.
Collaborating closely with the partners, the design team meticulously crafted concepts that precisely aligned with the specific needs of each participating team, combining innovation with cutting-edge designs. In total, the projects resulted in the creation of 24 individual kit designs for the tournament.
Production Challenges
The team also faced the task of producing limited production runs exclusively for the participating teams, all within demanding time constraints of only two weeks.
To meet this challenge, they collaborated diligently with print factories in the UK, ensuring the delivery of high-quality products within flexible timelines.
“We are incredibly excited to support our partners at this years’ Dubai Sevens tournament,” said Chris Marshall, Global Brand Director at Kukri Sports. “We have been working closely with them to understand the performance requirements of the garments and at the same time capture the unique identity of each individual team.
Our sportswear is designed to help athletes reach their full potential, and we are proud to provide our partners with cutting-edge training and match wear they need to thrive throughout the tournament.”
We wish our partners competing the best of luck and are proud to fuel their journey towards greatness in Dubai’s most prestigious competition.
Are you looking for a bespoke sportswear provider?
As a leading global bespoke sportswear provider, Kukri can support all teams from grassroots to elite level across a wide variety of team sports.
For information on how we can help you in your sport, get in touch.
Our Rugby partners in the middle east
Middle East
Kukri Sports is proud to showcase the continued success of its longstanding partnerships with rugby teams and education institutions in the Middle East.
We provide our partners with high-quality sportswear, designed to help players perform at their best. Our rugby kits are made with innovative materials and cutting-edge technology that provides players of all levels with comfort and durability that they need in order to focus on the pitch.
Over recent years, we have established enduring partnerships with numerous influential rugby institutions, including prestigious clubs Ulster Rugby and Waikato Rugby, as well as national events such as the Hong Kong Sevens, grassroots clubs such as Preston Grasshoppers and multiple universities and schools around the world.
Recently, we have been shining a light on our partnerships with rugby teams from around the world, providing an insight into how we provide support through our unparalleled commitment to innovation. Click here to find out more.
As part of this series, two of our partners in the Middle East that we will be focusing on are Bahrain RFC and Dubai College.
Bahrain Rugby Football Club
Traditionally one of the finest and historical sporting clubs in the region, Bahrain Rugby Football Club (Bahrain RFC) provide a fantastic experience for athletes looking to take part in recreational or competitive sports.
As an official partner of Bahrain RFC since 2013, Kukri supply the official match day kit and training range for all senior teams and entire junior section, covering sports such as rugby, cricket, netball, football and badminton.
After forming over 50 years ago, Bahrain RFC now boasts in excess of 6,000 members, becoming one of the largest and foremost private clubs within the Kingdom.
They started life as a section of ‘the British club’ in 1971, before officially becoming its own separate entity in 1974 and taking up residence at a small ground on the perimeter of the main runway at Bahrain International Airport.
After regular fixtures against local sides, Bahrain RFC moved to a new home in Saar in 1977, before embarking on a golden era during the 1980’s, becoming a powerhouse on the field of play across the annual Arabian Gulf League, Arabian Golf Cup and Dubai Sevens competitions.
Another significant development came in 1991, where the club received formal recognition by an association with the General Organisation of Youth and Sports, which opened more avenues to promote both the club and its adopted country.
Success continued on the pitch in the 1990s, which was also the period in which the club had started to extend its sport programmes, with the introduction of ladies netball and junior and veterans’ rugby.
Bahrain RFC had another significant moment in 1999 when they played Bahrain Defence Force XV in front of King Hamad Bin Isa Al Khalifa. King Hamad honoured the club by inviting them to play and by kicking off the match himself.
The club hired its first full-time Director of Rugby and several new players from the UK and Australasia, which played a pivotal part in them reaching the 2016/17 West Asia Cup final, as well as being crowned West Asia Cup champions during the 2017/18, 2018/19 & 2019/20 seasons.
Commenting on the partnership, Lindsey Gibson, Sports Manager and forwards coach at Bahrain RFC, said “At Bahrain RFC we are very unique in the sense we have many various sports and age groups, this poses a challenge of kitting out our full club with sports kitsthat are comfortable to wear, whilst also showing our identity and representing our club.
“Kukri have been amazing with this, covering all sections from U6 football and Netball right up to our first XV rugby team. The kit has always been of excellent quality with unique designs for every section, each season. The design team is very accommodating of our needs.
“Kukri is also the first company we have used that consistently delivers on delivery timelines, which is essential for our sporting season’s starting.”
We look forward to many more years sporting the Kukri kit at Bahrain Rugby Football Club.”
Established in 1978, Dubai College is one of the most prestigious schools in the United Arab Emirates, with a reputation for combining academic excellence with an outstanding sporting provision.
As a proud partner of Dubai College for over a decade, Kukri provide a full range of bespoke school sportswear for pupils and staff for a wide range of sports, both on and off the field.
Sport plays a central role in the extra-curricular life of Dubai College and provides every student with the opportunity to develop to the very best of their physical ability.
They offer a vibrant rugby programme, allowing athletes to improve their rugby and individual skills and developing a culture that drives high performance at the individual and team.
Dubai College’s rugby programme consists of Boys & Girls Rugby teams, with girls’ rugby continuing to thrive due to a recent increase in the number of participants. The U18s girls team became the first UAE representatives to compete in the prestigious Rosslyn Park 7s last year, competing and pushing some top schools in the UK by losing out narrowly in the semi-finals.
Last year also marked the first time the Dubai College U19 rugby girls team competed in the Emirates Dubai 7’s tournament, marking their debut in the tournament in style after beating Jumeirah English Speaking School 33-12 in the final to win the Sevens Gulf U19 girls title.
The start of the new term has also been a successful one for some Dubai College rugby teams, with the U19 girls team competing in their first tournament of the term at the Dubai English Speaking College 7s tournament.
Dubai College’s U19 boys team were also invited to play in the St Peters College 100 years centenary celebrations during their pre-season tour of Sri Lanka. The team competed against some top schools and were crowned plate winners, with their focus now shifting onto the British School Al Khubairat 7s and Emirates Dubai 7s tournaments that take place later this year.
Commenting on the successful and ongoing partnership, Andrew Jones, Director of Sport at Dubai College, said “We are delighted to be partnered with Kukri Sports, who have consistently delivered high-quality to Dubai College sport teams for over a decade. The quality of their product has provided our student body with first rate sports apparel, both in curriculum and for our numerous sports teams.”
We are proud to be partnered with both Bahrain RFC and Dubai College, providing them and all our partners in the Middle East with cutting-edge and innovative playing kit and training wear that helps them to unleash their greatness on the pitch.
Click here to find out more about our ruby partners.
For more information on how we can help you and the services we can provide for your rugby team, get in touch.
Kukri Sports achieves 78% Sales Growth in the Middle East
Middle East
–MIDDLE EAST–
Sales figures have hit unprecedented record levels for Kukri Sports in the Middle East, with sales rising by 78% across the region in FY2022
The company is poised to see further growth in 2023, as it extends long-term agreements with prestigious partners, including Dubai College and British School Al Khubairat, both renowned for their exceptional sporting programs.
Kukri’s achievements in the region can be attributed to its unwavering dedication to providing elite-quality, bespoke sportswear to leading educational institutions, complemented by exceptional customer service. By focusing on these key values, Kukri Sports has cemented its position as a trusted and preferred choice among schools and colleges in the Middle East.
Arcadia Partnership Announcement
As Kukri looks ahead to the future, the business remains committed to further expanding its presence in the Middle East and are proud to announce our new 4-year partnership with Arcadia School, based in Dubai.
The partnership will see Kukri provide sportswear for both staff and students, across a wide variety of sports.
“This is an exciting new partnership for the UAE business, showcasing the bespoke capability and performance product that Kukri prides itself on. We’re looking forward to building the partnership with Arcadia, encouraging all pupils to be active and working alongside them to create a leading sporting programme” – Kobus Cronje, Regional Manager – Kukri Sports.
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