13/02/202512/02/2025

Kukri Sports is proud to announce a new five-year partnership with Volleyball England, becoming the official kit supplier for the national governing body. This collaboration reinforces our commitment to supporting athletes at all levels with high-quality, bespoke teamwear that enhances performance and unites teams.

Through this partnership, we will design and supply kit for all Volleyball England national teams and coaches (indoor and beach), Hub staff, officials, and volunteers, while also developing a retail line. Fans and players alike will be able to purchase official merchandise through VolleyStore from April 2025.

Josh Beal, Sales Director at Kukri Sports, expressed excitement about the new collaboration:

“We are thrilled to be partnering with Volleyball England in their mission to grow and develop the sport across the country. At Kukri Sports, we take pride in providing high-quality, bespoke teamwear that meets the needs of athletes at all levels. This partnership highlights our commitment to delivering innovative sportswear that empowers teams, and we look forward to working together to elevate the volleyball community in England.”

Kukri have established strong relationships with leading sports organisations, including England Athletics, British Gymnastics, Loughborough University, Somerset County Cricket Club, British Wheelchair Basketball, and Northern Ireland Volleyball.

Among our brand ambassadors are England’s top beach volleyball duo and world-ranked 15th players, Javier and Joaquin Bello, who exemplify our commitment to supporting elite athletes in their pursuit of excellence.

Beyond quality and performance, sustainability and inclusivity are core to our brand ethos. We are dedicated to using eco-friendly materials and ethical production methods, ensuring that our sportswear is accessible to everyone, regardless of age, gender, disability, or sexual orientation. This aligns with Volleyball England’s commitment to inclusivity and sustainability, as outlined in The Game Plan strategy.

Charlie Ford, CEO of Volleyball England, shared his enthusiasm for the partnership:

“We are absolutely delighted to be working with Kukri, a globally recognised brand with a strong track record in delivering high-quality sportswear. This partnership is strategically significant for Volleyball England, marking a new chapter in how we support our players, coaches, officials, staff, and volunteers across all three formats of the sport. It is a key step in our mission to elevate volleyball in England, and we look forward to the positive impact this collaboration will bring.”

We are excited to embark on this journey with Volleyball England and look forward to seeing our partnership contribute to the continued growth of volleyball across the country.