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Category: News

KUKRI SPORTS’ PARTNERS SHINE IN THIS YEAR’S DUBAI SEVENS TOURNAMENT

Middle East

Kukri Sports is proud to highlight the outstanding achievements of its partners teams at this year’s Dubai Sevens Tournament.

The Tournament, held at the iconic Sevens Stadium from 1-3 December, showcased thrilling matches and fierce competition, with eleven of Kukri’s partners in the Middle East competing.

Kukri played a pivotal role in supporting its partners with swift deliverability and dynamic designs, collaborating closely with partners to create 24 innovative and cutting-edge kit designs for the tournament. This remarkable feat was achieved within demanding time constrains of only two weeks, demonstrating our commitment to excellence and dedication to helping our partners to achieve their goals.

Read more about Kukri’s support.

In an all Kukri final, Dubai College U19 boys were crowned winners of the 2023 U19 Gulf Cup after beating Dubai English Speaking College in a thrilling encounter. This came a year after Dubai College’s U19 girls were crowned U19 Gulf Cup winners in their debut at the tournament last year.

Amongst other notable achievements for our partners, Thursday Night Lights reached the semi-final in the Gulf Men’s Social, while Bahrain RFC’s Men’s 1st XV secured a commendable fourth-place finish in the Gulf Men’s League.

Making their debut in the tournament and first time playing as a team, The Club Abu Dhabi reached the quarter-final of the plate and British School Al Khubairat’s boys rugby team reached the cup semi-final.

Kukri would also like to congratulate its other partners’ teams on their performances throughout the tournament.

Reflecting on the tournament and partners’ achievements, Chris Marshall, Global Brand Director at Kukri Sports, said “We are very proud of the outstanding performances of our partner teams at this year’s Dubai Sevens Tournament. Their achievements underline the commitment to excellence shared by both our brand and these athletes.

“We’ve really enjoyed collaborating with them closely to create new designs that not only captured the teams’ identity, but made the players feel at their best when participating. We look forward to continued success together and providing support for a variety of teams for next year’s tournament.”

Kukri is committed to providing high-quality, innovative sportswear that empowers athletes to perform at their best. The success of our partner teams at the Dubai Sevens Tournament serves as a testament to our dedication to supporting athletes in achieving their goals at all levels across a wide range of sports.

Are you looking for a new bespoke sportswear provider?

As a leading global bespoke sportswear provider, Kukri can support all teams from grassroots to elite level across a wide variety of team sports.

With a relentless commitment to excellence and expertise in creating personalised designs, we are the ideal partner to help you achieve your sporting goals.

Contact us here to find out how we can empower your team.

Kukri Sports and Dubai College – A Partnership Built on Success

Middle East

This year Kukri Sports proudly marks the culmination of over 10 years of partnership with Dubai College, a leading education provider in the Middle East. This enduring partnership not only reinforces the strong bond between two entities dedicated to excellence but also establishes new benchmarks in sportswear tailored for educational institutions.

While the partnership has consistently delivered sportswear ranges across the College’s diverse sporting offerings, this year signifies a significant milestone with the comprehensive revamp and upgrade of the entire Physical Education range. The latest enhancements include an improved fit profile and upgraded fabric meticulously designed to meet the demands of the Dubai climate, providing lightweight comfort and superior breathability.

At the heart of this partnership is a commitment to offering products that align with the needs of active students, ensuring that the sportswear enhances rather than hinders their physical activities. The overwhelmingly positive response from pupils, parents, and staff underscores the success of this collaborative effort.

A testament to the efficiency of our collaboration is the seamless processing of over 1,500 orders through Kukri’s online platform in 2023 to date. These orders were dispatched swiftly, reaching individual addresses across the emirates within an impressive 72 hours. This achievement underscores Kukri Sports’ commitment to providing a market-leading provision to its partners, including Dubai College.

As we celebrate a decade of partnership, Kukri Sports and Dubai College eagerly anticipate continuing to raise the bar in sportswear innovation, enriching the experiences of students both in the classroom and on the sports field.

WELSH GYMNASTICS’ TRAMPOLINE STAR PREPARES TO DAZZLE AT UPCOMING CHAMPIONSHIPS

United Kingdom

As the Welsh Trampoline/DMT Championships edge closer, Kukri Sports recently sat down with accomplished trampoline gymnast, India Marshall, as she shared an insight into her gymnastics journey and aspirations in an exclusive interview.

Reflecting on her journey in gymnastics, India said, “I saw it on TV and just decided to take it on and have loved it ever since.” This love for the sport has driven her to impressive heights, including a standout moment in 2016 when she triumphed to claim Individual and Team Gold at the Junior Commonwealth Championships in Namibia.

“I was shocked because I was against other women who were incredible and didn’t think I stood a chance, but winning the team medal for Wales was an amazing feeling with a great group of girls.”

The upcoming Welsh Trampoline/DMT Championships, which will take place at Sport Wales on Sunday 10 December, hold special importance for India, who shared her preparation strategy ahead of the event. “Leading up to the Championships, I have been really focusing on developing confidence and competence linking multiple doubles and increasing my height.

“My main skill-based goals are to increase my confidence and increase my time of flight. I have been working a lot this year on my competition mindset and figuring out what works for me in terms of focus and preparation.”

India also emphasised the importance of mental aspects of competition preparation, stating, “Finding enjoyment outside of training and making time for myself has also been imperative in maintaining focus throughout the last 5 weeks of competition prep.

“In trampolining, you have to be so patient and trust the process, things don’t happen at the click of a finger. You have to be disciplined, keep going and turning up to training and if things aren’t going right, take a step back and go again.”

As she approaches the Championships, India remains focused on her goals, both in terms of skills and mindset. “I just want to keep enjoying and loving it. I want to keep going and pushing myself, hopefully compete in more Internationals in the future, and the Olympics would be awesome too.

“I love the sport and love competing, so reminding myself I have the choice to turn up to training every day helps me maintain my focus and discipline.

“Learning isn’t linear, and knowing I train and compete because I want to is a massive factor in my motivation.

“As long as I’m enjoying it and my body allows me to do it, I’ll keep going.”

Kukri have been a proud partner of Welsh Gymnastics for a number of years, providing bespoke leisure and podium wear for all performance programmes, national teams and squads.

Kukri, who extended its deal with Welsh Gymnastics in 2022, continue to work on advancing the style, fit and performance of the kit range to ensure gymnasts can unleash their greatness in training and respective competitions.

Find out more about Welsh Gymnastics.

As an elite multi-sports sportswear supplier, we are committed to providing athletes and teams at all levels with high-quality and cutting edge performance wear.

We support all athletes in their pursuit of greatness at all levels, and wish our partner’s gymnasts the best of luck competing in the Welsh Trampoline/DMT Championships this weekend.

Are you looking for a sportswear provider? Get in touch here.

MEET OUR NEW YOUTH TALENT PROGRAMME AMBASSADORS

United Kingdom

As we look ahead to next year in Athletics, Kukri Sports are delighted to announce its new Youth Talent Programme Ambassadors for 2024.

In partnership with England Athletics, each Ambassador has been carefully selected from the England Athletics Youth Talent Programme, which is the first step on the Talent Pathway designed to meet the needs of identified, English athletes/para-athletes between 16 and 18 years of age.

Find out more about the Youth Talent Programme.

We are pleased to confirm that Amy Thompson and Gracie Wall will be continuing in their roles as Kukri Sports YTP Ambassadors.

Our four new Ambassadors include:

Ayesha Jones

Event: Javelin

Find out more about Ayesha

Lizzie Dodds

Event: 100m, 200m & long jump

Find out more about Lizzie

Rudi May

Event: Pole Vault

Find out more about Rudi

Tom Rutter

Event: Javelin

Find out more about Tom

Throughout next year, Kukri will support the Ambassadors in a variety of ways:

Elevating Performances with high-quality sportswear

Kukri are committed to delivering high-quality sportswear to all athletes, and will be providing sportswear designed to help our athletes’ performances reach new heights. From cutting-edge materials to precision in every detail, our products are crafted to maximise comfort and help athletes to unleash their greatness in their discipline.

Brand Engagement Opportunities

On top of providing high-quality sportswear, Kukri is also invested in the success of its athletes and providing additional support. The programme offers brand engagement opportunities that extend beyond the track or field, fostering a sense of community and support that will help our athletes grow.

Athletes will have the chance to showcase their athletic journey and create other content on Kukri’s social media channels, in the hope of inspiring others and furthering their connections within the athletics community.

Representing the brand

Our YTP Ambassadors will be proudly representing the brand at future England Athletics competitions, as well as in training sessions.

Kukri’s previous YTP Ambassador, Jess Bailey, represented Team England at this year’s Commonwealth Youth Games, finishing 4th in the 3000m event.

Click here to read more about her ‘special’ experience.

Commenting on our new selection of YTP Ambassadors, Josh Beal, Sales Director at Kukri Sports, said “We are pleased to welcome our new YTP Ambassadors in collaboration with England Athletics.

“We believe in providing more than just high-quality sportswear, offering unique brand engagement opportunities to provide the athletes with the exposure they need. We are excited to continue empowering the next generation of athletic stars on their journey to greatness and look forward to working with them all over the next year.”

Kukri Sports are proud to be partnered with England Athletics and are committed to providing athletes with the sportswear and support they need to perform at their best. We’re also proud to support the England Athletics Youth Talent Programme and support young athletes on their athletics journey.

Find out more about England Athletics.

Find out more about our Ambassadors.

ACHIEVEING SWIFT DELIVERY WITH DYNAMIC DESIGNS AT THIS YEAR’S DUBAI SEVENS TOURNAMENT

Middle East

This year, eleven of Kukri Sports’ partners, based in the Middle East, will be competing in the Dubai Sevens Tournament. As their official Kit supplier, Kukri has played a crucial role in facilitating the participation of their partner’s teams.

Starting on 1 December, the Dubai Sevens is annual sporting event held at The Sevens Stadium in Dubai, UAE. Find out more about the Dubai Sevens

A number of Kukri partners are competing in the tournament, such as Bahrain RFC, Dubai College & Victoria International School.

A proud achievement from last year’s tournament was the success of our partner Dubai College, when their U19 Girls Team were crowned Gulf U19 Girls winners in their first year competing in the tournament.

In the lead up to this year’s prestigious event, Kukri faced various challenges:

Design Challenges

Kukri are renowned for an ability to create truly bespoke designs across multiple sports. This year posed a special challenge as the team was tasked with developing distinct kit on and off-field designs for each of the partner’s teams, spanning rugby, netball, and cricket, whilst catering for various age groups.

Collaborating closely with the partners, the design team meticulously crafted concepts that precisely aligned with the specific needs of each participating team, combining innovation with cutting-edge designs. In total, the projects resulted in the creation of 24 individual kit designs for the tournament.

Production Challenges

The team also faced the task of producing limited production runs exclusively for the participating teams, all within demanding time constraints of only two weeks.

To meet this challenge, they collaborated diligently with print factories in the UK, ensuring the delivery of high-quality products within flexible timelines.

“We are incredibly excited to support our partners at this years’ Dubai Sevens tournament,” said Chris Marshall, Global Brand Director at Kukri Sports. “We have been working closely with them to understand the performance requirements of the garments and at the same time capture the unique identity of each individual team.

Our sportswear is designed to help athletes reach their full potential, and we are proud to provide our partners with cutting-edge training and match wear they need to thrive throughout the tournament.”

We wish our partners competing the best of luck and are proud to fuel their journey towards greatness in Dubai’s most prestigious competition.

Find out more about our partners

Are you looking for a bespoke sportswear provider?

As a leading global bespoke sportswear provider, Kukri can support all teams from grassroots to elite level across a wide variety of team sports.

For information on how we can help you in your sport, get in touch.

Empowering Dreams: The Rise of Women’s Sport in Australia with Kukri Sports

Australia

In the ever-evolving landscape of Australian sports, a transformation is taking place, and at the heart of this evolution is women’s netball. In this article we explore the inspiring journey of a dedicated athlete, Ella Roberton, who currently represents Peninsula Waves, who are an official partner of Kukri Sports.

For Ella, her love for netball started with a family connection. “My mum used to play netball when she was younger and got me into the sport,” she shares, underlining the importance of heritage and shared experiences. This bond laid the foundation for a journey that went beyond simply competition, evolving into a deeply personal connection with the game.

Amid the competition and the pursuit of excellence, Ella emphasizes the significance of growing women’s sport. “I absolutely believe there is an importance for growing women’s sport“. This growth extends beyond the court, influencing younger generations to embrace the benefits of sports – increased confidence, self-esteem, and the forging of meaningful connections within a supportive community.

Reflecting on her own pathway, Ella acknowledges her relatively smooth journey, attributing her success to a strong support system. “I haven’t had to overcome many challenges,” she admits, crediting her friends and family for their encouragement and support. This mirrors the values of Kukri Sports, who recognize the importance of community and shared objectives in reaching sporting goals.

Aspirations for the future take center stage, with Ella expressing a desire to make a mark at the elite level. “I hope to win a few premierships in the future and, ultimately, make a Suncorp Super Netball team,” she reveals, setting her sights on the pinnacle of Australian netball – the Australian Diamonds. It’s a testament to the dreams that drive athletes to reach unprecedented heights.

To the up-and-coming girls in netball, she offers invaluable advice: “Make sure that you are enjoying your time playing netball…find things you enjoy about training and games even when it gets tough.”

In the world of netball, the importance of the right sportswear is paramount. Ella underscores this point, stating, “Netball is a very dynamic sport, so having the right sportswear is essential in making your movements dynamic as well.” At Kukri our sportswear is not your average apparel, we have a strong focus on providing comfort and style, to allow athletes to not only perform to their highest levels on the court, but also stand out with vivid unique designs. The Kukri kit worn by Peninsula Waves is hailed as a testament to the brand’s commitment to excellence and attention to the unique needs of netball players.

As women continue to redefine their roles in sport, Kukri Sports remains a key player, providing athletes with the support they need to thrive. With a commitment to quality, innovation, and the celebration of individual and collective achievements, Kukri Sports stands as a symbol of empowerment, championing the dreams and triumphs of women in the world of sports.

Are you looking for bespoke sportswear for your team? Get in touch and see how Kukri Sports can help

Peninsula Waves

Peninsula Waves compete in the Victorian Netball League in Australia – which is recognized as the world’s strongest and most professional State Netball Competition. Learn more about the club

Young Sports Person of the Year Named New Kukri Sports YTP Ambassador

United Kingdom

Kukri Sports are pleased to announce that Ayesha Jones, who was recently crowned Sporting Equals Young Sportsperson of the Year whilst representing England, has been selected as a new Youth Talent Programme Ambassador for the 2023/24 Athletics season.

Ayesha, a rising star in athletics, has enjoyed great success over recent seasons in her discipline, javelin, after becoming a Commonwealth Youth Games Champion and record holder at this year’s games in Trinidad & Tobago, throwing an impressive 52.49m.

Ayesha, a Commonwealth Youth Games champion, is thrilled about her new role and the opportunity to inspire younger athletes. “When I was contacted and asked if I wanted to become a Kukri Sports YTP Ambassador, I felt honoured. To be able to have Kukri’s trust and support in becoming an ambassador and being able to represent the brand moving forwards is incredible.”

Ayesha, who will be joined by five other ambassadors selected by Kukri Sports for the 2023/24 Athletics season, continues to break records after enjoying successful 2022 and 2023 seasons.

Speaking on her recent achievements, Ayesha admitted she’s ‘living a dream’ and paid testament to her family. “Being in environments with other top athletes from around the world is something I will always cherish, as well as becoming a Commonwealth Youth Games champion.

“Winning the title for my discipline was something I wanted since I heard about the selection, and to be able to achieve it as well as setting a new games record was surreal.

“I’ve missed family events or left events early to go training, but I know they understand and are all proud of me for what I have achieved up to this point. Succeeding the way I have is showing me what I do is something to be proud of.”

Moving forwards, the recently crowned Sporting Equals Young Sportsperson of the Year award is hungry for more success. “Hopefully I can become an England Senior athlete. Representing my country and myself at the World Championships as well as the Olympic Games.

“My ultimate goal is to continue to perform to the best of my ability and being recognised, not only as a progressing athlete but also reaching Senior Level.”

Commenting on the news, Josh Beal, Sales Director at Kukri Sports, said “We are delighted to welcome Ayesha as a new Youth Talent Programme Ambassador. We’re looking forward to supporting her in future competitions and believe she will be a great role model for younger athletes.”

The Youth Talent Programme, in conjunction with Kukri’s partner, England Athletics, is the first key step on the Talent Pathway designed to identify, develop and support athletes and para-athletes from aged 16+ who have the potential to represent England and Great Britain at domestic and international competitions in the future.

Click here to find out more about the Youth Talent pathway.

The partnership between Kukri Sports and England Athletics with the Youth Talent Programme Ambassadors promises exciting developments. Stay tuned for upcoming events, collaborative content and more coming soon.

Kukri Sports are proud to be partnered with England Athletics and are committed to providing athletes with the products and support they need to perform at their best. We’re also proud to support the England Athletics Youth Talent Programme and to help young athletes reach their full potential.

Click here to find out more about England Athletics.

Dean Close Partnership Announcement

United Kingdom

Kukri Sports are delighted to announce our new 5 year partnership with Dean Close School, a leading education provider, based in Cheltenham.

As part of the partnership, Kukri will provide a full range of bespoke sportswear for staff and pupils, both on and off field.

Dean Close was established in 1886 and offers all-through education for day and boarding pupils ages 2-18. The school has 100 percent participation in sport and physical activity, with over 800 pupils from year 3 to 13 already taking part in school sport and physical activity in nearly 1500 fixtures played over the year. Click here to find out more about Dean Close.

“We are delighted to have forged a partnership with Kukri sports after an extensive process where we research the market to see who we felt would work best with Dean Close.  Kukri’s work with Team England at the Commonwealth Games in Birmingham last year convinced us that the range and quality of their kit could meet our own standards and expectations. It has already proved to be a real partnership, where Kukri have listened and responded to our needs and feedback to finally arrive at a range of kit that will allow us to progress and adapt to the future of school sport.” – Greg Barber-Williams, Director of Sport, Dean Close.

“Kukri Sports are proud to be working with Dean Close and become the official sportswear provider to the school. We will provide multiple ranges, to cover school PE and games, first team kit, staff wear and wider merchandise. We are excited to deliver the new ranges and showcase the quality of what Kukri has to offer.

Kukri will also aim to support wider projects at Dean Close, with a key one being sustainability. Kukri has found real synergy with Dean Close, with both organisations looking at making huge strides on the environmental impact they have within their two industries.

We are looking forward to seeing how far the partnership can grow over the coming years!” – Josh Beal, Sales Director, Kukri Sports.

To find out how we can support your sportswear needs, contact us.

Kukri Sports: More than just a sports brand

World News

As a leading teamwear sports brand Kukri Sports is reshaping the landscape of sportswear and sports partnerships, going above and beyond the traditional role of a supplier. With an unwavering commitment to excellence, Kukri offers a wide range of services and solutions that make them more than just a sports brand.

On offer is not only a supply of high quality bespoke, personalised and off the shelf apparel but also providing partners a host of additional benefits:

Dedicated Account Management: As a partner you will be provided a dedicated Personal Account Manager, ensuring a seamless and personalised experience.

Support at Partner Events: Supporting partner events is a key facet of Kukri, who support partners by engaging with their core audience effectively, whether it be at a university freshers’ event or international competitions.

Bespoke Designed Sportswear: Sportswear isn’t just a uniform; it’s a symbol of identity and belonging. Kukri Sports offers a rich variety of custom-designed sportswear, tailored to the unique requirements of each partner. They understand that personalized sportswear cultivates a profound sense of identity and belonging among fans and athletes. Through the incorporation of team colours, logos, and individual details, Kukri’s sportswear creations are the fabric of community, evoking deep emotional connections and a feeling of uniqueness.

Bespoke at Scale: The sports world often demands custom products on a grand scale, and Kukri is perfectly poised to meet this demand. Their well-established infrastructure, experienced design team, adaptable production processes, and a proven track record of reliable and timely delivery are the cornerstones of their ability to cater efficiently to the unique requirements of their partners. Notably, they’ve risen to the occasion for esteemed partners like Team England and England Athletics, ensuring the highest standards of quality and customer satisfaction.

Small Production Runs: Flexibility is Kukri’s forte. Whether you need unique items for a niche netball team or comprehensive apparel ranges for National Governing Bodies, their adaptable approach ensures that they can cater to the specific needs of both grassroots and elite-level sports organizations.

Global Presence, Local Support: With a global presence, Kukri Sports ensures local support for all partners. The business has offices in 7 countries, across 5 continents – Click here to find out more

In-house Design Support: Creating the perfect sportswear designs just got more accessible. Kukri’s in-house design team collaborates with partners to bring their visions to life.

Full Range of Sustainable Sportswear: Kukri is committed to sustainability, offering an entire range of eco-friendly sportswear options. Now, you can not only look good but also feel good about your choices and be kinder to the planet.

Online E-commerce Management: Managing e-commerce platforms can be complex, but with Kukri’s expertise, it’s a streamlined and efficient process for our partners.

Inclusive Sizing: In the world of sports, having the right-sized sportswear is essential. Kukri provides an extensive range of sizes to cater to all athletes, ensuring that everyone’s kit fits to perfection and enhances their performance.

Partnership Activation Management: It’s not just about having partnerships; it’s about making the most of them. Kukri Sports actively manages and activates partnerships to ensure maximum impact, helping partners achieve their goals and objectives with bespoke activations.

Kukri Sports is not just a sports brand; it’s dedicated in a world where sports bring people together and create lifelong memories, Kukri Sports is more than just a sports brand. They are your dedicated partner, committed to elevating the game from grassroots to elite levels. With top-quality sportswear and unwavering support, they redefine what it means to be part of a team. Kukri Sports is where identity, belonging, and excellence converge, and they’re making a significant impact on and off the field.