ACHIEVEING SWIFT DELIVERY WITH DYNAMIC DESIGNS AT THIS YEAR’S DUBAI SEVENS TOURNAMENT
This year, eleven of Kukri Sports’ partners, based in the Middle East, will be competing in the Dubai Sevens Tournament. As their official Kit supplier, Kukri has played a crucial role in facilitating the participation of their partner’s teams.
Starting on 1 December, the Dubai Sevens is annual sporting event held at The Sevens Stadium in Dubai, UAE. Find out more about the Dubai Sevens
A number of Kukri partners are competing in the tournament, such as Bahrain RFC, Dubai College & Victoria International School.
A proud achievement from last year’s tournament was the success of our partner Dubai College, when their U19 Girls Team were crowned Gulf U19 Girls winners in their first year competing in the tournament.
In the lead up to this year’s prestigious event, Kukri faced various challenges:
Design Challenges
Kukri are renowned for an ability to create truly bespoke designs across multiple sports. This year posed a special challenge as the team was tasked with developing distinct kit on and off-field designs for each of the partner’s teams, spanning rugby, netball, and cricket, whilst catering for various age groups.
Collaborating closely with the partners, the design team meticulously crafted concepts that precisely aligned with the specific needs of each participating team, combining innovation with cutting-edge designs. In total, the projects resulted in the creation of 24 individual kit designs for the tournament.
Production Challenges
The team also faced the task of producing limited production runs exclusively for the participating teams, all within demanding time constraints of only two weeks.
To meet this challenge, they collaborated diligently with print factories in the UK, ensuring the delivery of high-quality products within flexible timelines.
“We are incredibly excited to support our partners at this years’ Dubai Sevens tournament,” said Chris Marshall, Global Brand Director at Kukri Sports. “We have been working closely with them to understand the performance requirements of the garments and at the same time capture the unique identity of each individual team.
Our sportswear is designed to help athletes reach their full potential, and we are proud to provide our partners with cutting-edge training and match wear they need to thrive throughout the tournament.”
We wish our partners competing the best of luck and are proud to fuel their journey towards greatness in Dubai’s most prestigious competition.
Are you looking for a bespoke sportswear provider?
As a leading global bespoke sportswear provider, Kukri can support all teams from grassroots to elite level across a wide variety of team sports.
For information on how we can help you in your sport, get in touch.
Empowering Dreams: The Rise of Women’s Sport in Australia with Kukri Sports
Australia
In the ever-evolving landscape of Australian sports, a transformation is taking place, and at the heart of this evolution is women’s netball. In this article we explore the inspiring journey of a dedicated athlete, Ella Roberton, who currently represents Peninsula Waves, who are an official partner of Kukri Sports.
For Ella, her love for netball started with a family connection. “My mum used to play netball when she was younger and got me into the sport,” she shares, underlining the importance of heritage and shared experiences. This bond laid the foundation for a journey that went beyond simply competition, evolving into a deeply personal connection with the game.
Amid the competition and the pursuit of excellence, Ella emphasizes the significance of growing women’s sport. “I absolutely believe there is an importance for growing women’s sport“. This growth extends beyond the court, influencing younger generations to embrace the benefits of sports – increased confidence, self-esteem, and the forging of meaningful connections within a supportive community.
Reflecting on her own pathway, Ella acknowledges her relatively smooth journey, attributing her success to a strong support system. “I haven’t had to overcome many challenges,” she admits, crediting her friends and family for their encouragement and support. This mirrors the values of Kukri Sports, who recognize the importance of community and shared objectives in reaching sporting goals.
Aspirations for the future take center stage, with Ella expressing a desire to make a mark at the elite level. “I hope to win a few premierships in the future and, ultimately, make a Suncorp Super Netball team,” she reveals, setting her sights on the pinnacle of Australian netball – the Australian Diamonds. It’s a testament to the dreams that drive athletes to reach unprecedented heights.
To the up-and-coming girls in netball, she offers invaluable advice: “Make sure that you are enjoying your time playing netball…find things you enjoy about training and games even when it gets tough.”
In the world of netball, the importance of the right sportswear is paramount. Ella underscores this point, stating, “Netball is a very dynamic sport, so having the right sportswear is essential in making your movements dynamic as well.” At Kukri our sportswear is not your average apparel, we have a strong focus on providing comfort and style, to allow athletes to not only perform to their highest levels on the court, but also stand out with vivid unique designs. The Kukri kit worn by Peninsula Waves is hailed as a testament to the brand’s commitment to excellence and attention to the unique needs of netball players.
As women continue to redefine their roles in sport, Kukri Sports remains a key player, providing athletes with the support they need to thrive. With a commitment to quality, innovation, and the celebration of individual and collective achievements, Kukri Sports stands as a symbol of empowerment, championing the dreams and triumphs of women in the world of sports.
Peninsula Waves compete in the Victorian Netball League in Australia – which is recognized as the world’s strongest and most professional State Netball Competition. Learn more about the club
Young Sports Person of the Year Named New Kukri Sports YTP Ambassador
United Kingdom
Kukri Sports are pleased to announce that Ayesha Jones, who was recently crowned Sporting Equals Young Sportsperson of the Year whilst representing England, has been selected as a new Youth Talent Programme Ambassador for the 2023/24 Athletics season.
Ayesha, a rising star in athletics, has enjoyed great success over recent seasons in her discipline, javelin, after becoming a Commonwealth Youth Games Champion and record holder at this year’s games in Trinidad & Tobago, throwing an impressive 52.49m.
Ayesha, a Commonwealth Youth Games champion, is thrilled about her new role and the opportunity to inspire younger athletes. “When I was contacted and asked if I wanted to become a Kukri Sports YTP Ambassador, I felt honoured. To be able to have Kukri’s trust and support in becoming an ambassador and being able to represent the brand moving forwards is incredible.”
Ayesha, who will be joined by five other ambassadors selected by Kukri Sports for the 2023/24 Athletics season, continues to break records after enjoying successful 2022 and 2023 seasons.
Speaking on her recent achievements, Ayesha admitted she’s ‘living a dream’ and paid testament to her family. “Being in environments with other top athletes from around the world is something I will always cherish, as well as becoming a Commonwealth Youth Games champion.
“Winning the title for my discipline was something I wanted since I heard about the selection, and to be able to achieve it as well as setting a new games record was surreal.
“I’ve missed family events or left events early to go training, but I know they understand and are all proud of me for what I have achieved up to this point. Succeeding the way I have is showing me what I do is something to be proud of.”
Moving forwards, the recently crowned Sporting Equals Young Sportsperson of the Year award is hungry for more success. “Hopefully I can become an England Senior athlete. Representing my country and myself at the World Championships as well as the Olympic Games.
“My ultimate goal is to continue to perform to the best of my ability and being recognised, not only as a progressing athlete but also reaching Senior Level.”
Commenting on the news, Josh Beal, Sales Director at Kukri Sports, said “We are delighted to welcome Ayesha as a new Youth Talent Programme Ambassador. We’re looking forward to supporting her in future competitions and believe she will be a great role model for younger athletes.”
The Youth Talent Programme, in conjunction with Kukri’s partner, England Athletics, is the first key step on the Talent Pathway designed to identify, develop and support athletes and para-athletes from aged 16+ who have the potential to represent England and Great Britain at domestic and international competitions in the future.
Click here to find out more about the Youth Talent pathway.
The partnership between Kukri Sports and England Athletics with the Youth Talent Programme Ambassadors promises exciting developments. Stay tuned for upcoming events, collaborative content and more coming soon.
Kukri Sports are proud to be partnered with England Athletics and are committed to providing athletes with the products and support they need to perform at their best. We’re also proud to support the England Athletics Youth Talent Programme and to help young athletes reach their full potential.
Click here to find out more about England Athletics.
Dean Close Partnership Announcement
United Kingdom
Kukri Sports are delighted to announce our new 5 year partnership with Dean Close School, a leading education provider, based in Cheltenham.
As part of the partnership, Kukri will provide a full range of bespoke sportswear for staff and pupils, both on and off field.
Dean Close was established in 1886 and offers all-through education for day and boarding pupils ages 2-18. The school has 100 percent participation in sport and physical activity, with over 800 pupils from year 3 to 13 already taking part in school sport and physical activity in nearly 1500 fixtures played over the year. Click here to find out more about Dean Close.
“We are delighted to have forged a partnership with Kukri sports after an extensive process where we research the market to see who we felt would work best with Dean Close. Kukri’s work with Team England at the Commonwealth Games in Birmingham last year convinced us that the range and quality of their kit could meet our own standards and expectations. It has already proved to be a real partnership, where Kukri have listened and responded to our needs and feedback to finally arrive at a range of kit that will allow us to progress and adapt to the future of school sport.”– Greg Barber-Williams, Director of Sport, Dean Close.
“Kukri Sports are proud to be working with Dean Close and become the official sportswear provider to the school. We will provide multiple ranges, to cover school PE and games, first team kit, staff wear and wider merchandise. We are excited to deliver the new ranges and showcase the quality of what Kukri has to offer.
Kukri will also aim to support wider projects at Dean Close, with a key one being sustainability. Kukri has found real synergy with Dean Close, with both organisations looking at making huge strides on the environmental impact they have within their two industries.
We are looking forward to seeing how far the partnership can grow over the coming years!” – Josh Beal, Sales Director, Kukri Sports.
To find out how we can support your sportswear needs, contact us.
Kukri Sports: More than just a sports brand
World News
As a leading teamwear sports brand Kukri Sports is reshaping the landscape of sportswear and sports partnerships, going above and beyond the traditional role of a supplier. With an unwavering commitment to excellence, Kukri offers a wide range of services and solutions that make them more than just a sports brand.
On offer is not only a supply of high quality bespoke, personalised and off the shelf apparel but also providing partners a host of additional benefits:
Dedicated Account Management: As a partner you will be provided a dedicated Personal Account Manager, ensuring a seamless and personalised experience.
Support at Partner Events: Supporting partner events is a key facet of Kukri, who support partners by engaging with their core audience effectively, whether it be at a university freshers’ event or international competitions.
Bespoke Designed Sportswear: Sportswear isn’t just a uniform; it’s a symbol of identity and belonging. Kukri Sports offers a rich variety of custom-designed sportswear, tailored to the unique requirements of each partner. They understand that personalized sportswear cultivates a profound sense of identity and belonging among fans and athletes. Through the incorporation of team colours, logos, and individual details, Kukri’s sportswear creations are the fabric of community, evoking deep emotional connections and a feeling of uniqueness.
Bespoke at Scale: The sports world often demands custom products on a grand scale, and Kukri is perfectly poised to meet this demand. Their well-established infrastructure, experienced design team, adaptable production processes, and a proven track record of reliable and timely delivery are the cornerstones of their ability to cater efficiently to the unique requirements of their partners. Notably, they’ve risen to the occasion for esteemed partners like Team England and England Athletics, ensuring the highest standards of quality and customer satisfaction.
Small Production Runs: Flexibility is Kukri’s forte. Whether you need unique items for a niche netball team or comprehensive apparel ranges for National Governing Bodies, their adaptable approach ensures that they can cater to the specific needs of both grassroots and elite-level sports organizations.
Global Presence, Local Support: With a global presence, Kukri Sports ensures local support for all partners. The business has offices in 7 countries, across 5 continents – Click here to find out more
In-house Design Support: Creating the perfect sportswear designs just got more accessible. Kukri’s in-house design team collaborates with partners to bring their visions to life.
Full Range of Sustainable Sportswear: Kukri is committed to sustainability, offering an entire range of eco-friendly sportswear options. Now, you can not only look good but also feel good about your choices and be kinder to the planet.
Online E-commerce Management: Managing e-commerce platforms can be complex, but with Kukri’s expertise, it’s a streamlined and efficient process for our partners.
Inclusive Sizing: In the world of sports, having the right-sized sportswear is essential. Kukri provides an extensive range of sizes to cater to all athletes, ensuring that everyone’s kit fits to perfection and enhances their performance.
Partnership Activation Management: It’s not just about having partnerships; it’s about making the most of them. Kukri Sports actively manages and activates partnerships to ensure maximum impact, helping partners achieve their goals and objectives with bespoke activations.
Kukri Sports is not just a sports brand; it’s dedicated in a world where sports bring people together and create lifelong memories, Kukri Sports is more than just a sports brand. They are your dedicated partner, committed to elevating the game from grassroots to elite levels. With top-quality sportswear and unwavering support, they redefine what it means to be part of a team. Kukri Sports is where identity, belonging, and excellence converge, and they’re making a significant impact on and off the field.
KUKRI SPORTS’ BOXING AMBASSADOR KIERAN MOLLOY REFLECTS ON ‘INCREDIBLE’ U.S. DEBUT
Ireland
Irish professional boxer and Kukri Sports’ ambassador, Kieran Molloy, marked his U.S. debut in style with a stunning round 1 technical knockout victory.
On a memorable night for Molloy’s camp, the exciting prospect pushed his slate to 7-0 as a professional in Boston when he stopped opponent, Daniel Sostre, in the first round.
Molloy, an Irish professional boxer who continues to impress, rose to prominence in the amateur scene with 202 wins in 221 fights, which included 11x National Champion, 3x Irish Elite Champion and an EU Bronze medallist, as well as a Youth European and World medallist, all by the age of 23.
Reflecting on a special night, Molloy expressed his gratitude, saying, “I felt right at home. The support was fantastic, and to top it off with a first-round technical knockout as well was the icing on the cake.
“Kukri made a very special kit for the fight that showed the Irish & American flag, which everyone loved. The support was incredible, and I think we can continue to make big moves on the east coast moving forward.”
Molloy, who has been boxing since he was 5 years old, joined Kukri as an ambassador in March 2022 and remains confident on achieving his ultimate goal.
“It’s nice to feel that all the hard work has paid off with quick victories like that. These nights are all stepping stones towards the ultimate goal of becoming world champion.
“Kukri have been incredibly helpful for providing me with high-quality training gear during camp and also tracksuits for myself and my team during fight week. It always feels nice to have my team wearing gear that looks professional.”
Reflecting on the preparations ahead of his bout, Molloy heaped the praise on the work of his coach. “My coach Angel Fernandez always has a great structure in training for myself to focus on the game plan, and also the mental/conditioning side so that we’re ready for whatever may come in fights.”
“The game plan was to go hard to the body first to break him down. After I landed about two hard blows clean, I could see in his eyes that he didn’t want to be there, so I upped the tempo that eventually overwhelmed him and he could not continue after two knockdowns.”
Looking ahead to an exciting future, Molloy revealed all on his plans over the coming months.
“I’ll be fighting in my home city on 1 December in Salthill for the Irish welterweight title. This will hopefully be my first title as a professional boxer, official announcement and opponent will all be revealed soon.”
Kukri would like to congratulate Kieran Molloy on his impressive win and look forward to supporting him throughout his career in the world of boxing.
As a leading sportswear supplier, we remain dedicated to supporting athletes in their pursuit of greatness, and we are proud to stand by Kieran as he continues his incredible journey.
Kukri Sports is pleased to have showcased its commitment and expertise in rugby with over a month’s worth of dedicated, exclusive content.
We were proud to highlight our invaluable partnerships with rugby teams and educational institutions from around the world, showcasing our support on and off the pitch and how we aim to inspire players to perform to their maximum potential.
Waikato Rugby
Among the partnerships featured were Waikato Rugby, based in New Zealand, who Kukri have been the proud official kit supplier of since 2009. Founded in 1921, Waikato have a long-standing history of rugby culture and success at all levels of the game, producing 63 All Blacks and consistently among the top performing provincial unions in the country.
Click here to read more about our partnership with Waikato Rugby.
Ulster Rugby
We were also proud to highlight our historic partnership with Ulster Rugby, who Kukri have been the official kit, training and leisurewear supplier for 15 years. Ulster, who became the first Irish team and first team outside of England & France to win the European Cup in 1999, are set to embark on a new season after reaching the quarter-final of the United Rugby Championship last season.
Click here to find out more about our partnership with Ulster Rugby.
Around the World
We were also proud to shine a light on some of our other rugby partners from around the world. These included Rugby Alberta, the provincial administrative body for rugby union in Alberta, Canada. Kukri have been a proud partner of Rugby Alberta for over a decade, servicing both their age grade programmes and their high-performance group – ‘The Wolf Pack’.
Another partner to feature was Rugby School, a leading British education institution whose heritage and prestige is world-renowned. As part of the partnership, we provide a full range of bespoke sportswear for staff and pupils, both on and off the field.
UBC Women’s Rugby Team are another partner that we are proud to have shone a light on recently. The team are part of the UBC Thunderbirds Athletics and Recreation franchise based in Vancouver, Canada. The team have enjoyed great success over recent years after being crowned Canada West Women’s Rugby Champions in four of the last five seasons, and we are honoured to fuel their journey to greatness by collaborating with them on their playing kit and specific rugby apparel.
We were also proud to highlight our partnerships with North Brisbane Rugby Club and Grasshoppers Club Zürich Rugby, with the latter being the second oldest rugby club in Switzerland. Kukri’s relationship with the Swiss club dates back almost two decades, and we are proud to be their kit suppliers for on and off-field sportswear and merchandise.
Click here to read more about our partners from around the world.
Middle East
It was also fantastic to be able to showcase the continued success of our longstanding partnerships with rugby teams and education institutions in the Middle East. Bahrain RFC, traditionally one of the finest and historical sporting clubs in the region, have been an official partner since 2013.
Meanwhile, Dubai College has also been a proud partner of the business for over a decade. They offer a vibrant rugby programme, allowing athletes to improve their rugby and individual skills. Their teams have excelled over recent years, with the U18’s girls team becoming the first UAE representatives to compete in the prestigious Rosslyn Park 7s last year, whilst the U19 girls team triumphed in their first Emirates Dubai 7s tournament to win the Sevens Gulf U19 girls title.
Click here to read more about our rugby partners in the Middle East.
Reflecting on the campaign, Andrew Ronnie, Group Executive Chairman at Kukri Sports, said, “Our passion for sport is at the core of what we do, and this campaign has allowed us to connect with the global rugby community. We are very proud of the partnerships we have built, our history and the progress we continue to make in providing teams and players of all ages with innovative sportswear that will facilitate their performance.”
At Kukri Sports, we are committed to providing our rugby partners with the highest quality sportswear, designed to help players perform at their best whilst wearing kit that is durable, comfortable and stylish.
Choose from hundreds of options to create your rugby team’s bespoke identity. Click here to find out more.
For more information on how we can help your rugby team, GET IN TOUCH.
Our Rugby partners in the middle east
Middle East
Kukri Sports is proud to showcase the continued success of its longstanding partnerships with rugby teams and education institutions in the Middle East.
We provide our partners with high-quality sportswear, designed to help players perform at their best. Our rugby kits are made with innovative materials and cutting-edge technology that provides players of all levels with comfort and durability that they need in order to focus on the pitch.
Over recent years, we have established enduring partnerships with numerous influential rugby institutions, including prestigious clubs Ulster Rugby and Waikato Rugby, as well as national events such as the Hong Kong Sevens, grassroots clubs such as Preston Grasshoppers and multiple universities and schools around the world.
Recently, we have been shining a light on our partnerships with rugby teams from around the world, providing an insight into how we provide support through our unparalleled commitment to innovation. Click here to find out more.
As part of this series, two of our partners in the Middle East that we will be focusing on are Bahrain RFC and Dubai College.
Bahrain Rugby Football Club
Traditionally one of the finest and historical sporting clubs in the region, Bahrain Rugby Football Club (Bahrain RFC) provide a fantastic experience for athletes looking to take part in recreational or competitive sports.
As an official partner of Bahrain RFC since 2013, Kukri supply the official match day kit and training range for all senior teams and entire junior section, covering sports such as rugby, cricket, netball, football and badminton.
After forming over 50 years ago, Bahrain RFC now boasts in excess of 6,000 members, becoming one of the largest and foremost private clubs within the Kingdom.
They started life as a section of ‘the British club’ in 1971, before officially becoming its own separate entity in 1974 and taking up residence at a small ground on the perimeter of the main runway at Bahrain International Airport.
After regular fixtures against local sides, Bahrain RFC moved to a new home in Saar in 1977, before embarking on a golden era during the 1980’s, becoming a powerhouse on the field of play across the annual Arabian Gulf League, Arabian Golf Cup and Dubai Sevens competitions.
Another significant development came in 1991, where the club received formal recognition by an association with the General Organisation of Youth and Sports, which opened more avenues to promote both the club and its adopted country.
Success continued on the pitch in the 1990s, which was also the period in which the club had started to extend its sport programmes, with the introduction of ladies netball and junior and veterans’ rugby.
Bahrain RFC had another significant moment in 1999 when they played Bahrain Defence Force XV in front of King Hamad Bin Isa Al Khalifa. King Hamad honoured the club by inviting them to play and by kicking off the match himself.
The club hired its first full-time Director of Rugby and several new players from the UK and Australasia, which played a pivotal part in them reaching the 2016/17 West Asia Cup final, as well as being crowned West Asia Cup champions during the 2017/18, 2018/19 & 2019/20 seasons.
Commenting on the partnership, Lindsey Gibson, Sports Manager and forwards coach at Bahrain RFC, said “At Bahrain RFC we are very unique in the sense we have many various sports and age groups, this poses a challenge of kitting out our full club with sports kitsthat are comfortable to wear, whilst also showing our identity and representing our club.
“Kukri have been amazing with this, covering all sections from U6 football and Netball right up to our first XV rugby team. The kit has always been of excellent quality with unique designs for every section, each season. The design team is very accommodating of our needs.
“Kukri is also the first company we have used that consistently delivers on delivery timelines, which is essential for our sporting season’s starting.”
We look forward to many more years sporting the Kukri kit at Bahrain Rugby Football Club.”
Established in 1978, Dubai College is one of the most prestigious schools in the United Arab Emirates, with a reputation for combining academic excellence with an outstanding sporting provision.
As a proud partner of Dubai College for over a decade, Kukri provide a full range of bespoke school sportswear for pupils and staff for a wide range of sports, both on and off the field.
Sport plays a central role in the extra-curricular life of Dubai College and provides every student with the opportunity to develop to the very best of their physical ability.
They offer a vibrant rugby programme, allowing athletes to improve their rugby and individual skills and developing a culture that drives high performance at the individual and team.
Dubai College’s rugby programme consists of Boys & Girls Rugby teams, with girls’ rugby continuing to thrive due to a recent increase in the number of participants. The U18s girls team became the first UAE representatives to compete in the prestigious Rosslyn Park 7s last year, competing and pushing some top schools in the UK by losing out narrowly in the semi-finals.
Last year also marked the first time the Dubai College U19 rugby girls team competed in the Emirates Dubai 7’s tournament, marking their debut in the tournament in style after beating Jumeirah English Speaking School 33-12 in the final to win the Sevens Gulf U19 girls title.
The start of the new term has also been a successful one for some Dubai College rugby teams, with the U19 girls team competing in their first tournament of the term at the Dubai English Speaking College 7s tournament.
Dubai College’s U19 boys team were also invited to play in the St Peters College 100 years centenary celebrations during their pre-season tour of Sri Lanka. The team competed against some top schools and were crowned plate winners, with their focus now shifting onto the British School Al Khubairat 7s and Emirates Dubai 7s tournaments that take place later this year.
Commenting on the successful and ongoing partnership, Andrew Jones, Director of Sport at Dubai College, said “We are delighted to be partnered with Kukri Sports, who have consistently delivered high-quality to Dubai College sport teams for over a decade. The quality of their product has provided our student body with first rate sports apparel, both in curriculum and for our numerous sports teams.”
We are proud to be partnered with both Bahrain RFC and Dubai College, providing them and all our partners in the Middle East with cutting-edge and innovative playing kit and training wear that helps them to unleash their greatness on the pitch.
Click here to find out more about our ruby partners.
For more information on how we can help you and the services we can provide for your rugby team, get in touch.
Bridging the Gap: A ‘Black In Sport’ Intern’s Experience with Kukri Sports
United Kingdom
In recent years, the world of sports has seen significant strides towards diversity and inclusion. Organisations are realizing the importance of creating a more inclusive environment, both on and off the field. Kukri Sports recently took a significant step in this direction by hosting Ranée James, a student intern, in association with ‘Black In Sport’, for a two-week placement. From a business point of view the initiative aimed to provide a valuable insight into the world of sports from the perspective of a student.
Kukri’s decision to support a ‘Black In Sport’ intern arises from the growing need for increased diversity in the sports industry. Sports, being a universal language, should reflect the richness of diversity that the world offers. Kukri recognized the need to take active steps towards inclusivity, and this initiative showcases their ongoing commitment to this mission.
During her two-week placement Ranée had a significant impact on Kukri Sports’ approach to freshers’ events. With her unique perspective and insights, she contributed to making these events more engaging and welcoming for students of all backgrounds.
When discussing her thoughts on Kukri after completing her intern she mentioned “At Kukri, there is the intimacy there between the brand and the customer, there is more dedicated support provided that other brands don’t.
“Kukri is the perfect size to help give that attention to details customers need, whilst providing incredible kit, on not just a UK basis, but a global scale.”
Additionally, Ranée had the opportunity to review Kukri Sports’ social media accounts and website from a student’s point of view. In an age where online presence is paramount, it is crucial for companies to maintain a digital space that resonates with their target audience. Her feedback provided valuable insights into making the online experience more appealing and relatable to students.
On discussing her future after her internship Ranée concluded “Working with Kukri has helped me solidify the fact that I do want to work in Sports Marketing, because this is where I feel my roots lie, I feel I can make the strongest impact and meet the most incredible people and make a huge difference from grassroots all the way up to elite level.”
Kukri Sports Group Executive Chairman Andrew Ronnie commented; “Ranée’scontribution during her internship was not just a valuable addition to our team; it was a testament to the significance of the ‘Black In Sport’ initiative. Her unique perspective and insights have not only enriched our approach but have also reminded us that diversity is the cornerstone of progress in the sports industry. We must continue to welcome, learn from, and celebrate talents like Ranee, as they shape the future of our brand and the world of sports.”
About Black In Sport
The Black in Sport Summit is an annual summit founded by a group of Loughborough University students, born out of frustration of the discrimination that black sportspeople face and the underrepresentation of black people in certain roles within sport.
It was formed to celebrate the achievements of black people across the sports Industry and built to change the narrative, celebrating the good, instead of only highlighting the bad. Black in Sport is a platform to amplify the conversation and inspire action – FIND OUT MORE
United Kingdom
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