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AKS LYTHAM: A YEAR OF SPORTING EXCELLENCE CAPPED BY LANCASHIRE CUP GLORY

United Kingdom

As a proud partner and the official sportswear supplier of AKS Lytham, Kukri has been privileged to support a year of exceptional sporting success – one that reflects the school’s deep-rooted commitment to both participation and performance across all age groups.

In an academic year that saw the school’s first XV rugby team lift the Lancashire Cup for the first time in their history, it has been a season of outstanding achievements across multiple sports.

“This is a huge achievement,” said first XV rugby captain Toby Curran. “It’s the result of years of dedication from players, coaches and parents.

“The real challenge was regaining our focus after a tough start to the season. The squad responded brilliantly, and our comeback win against Lancaster Grammar School in the Lancashire Cup quarter-final really showed our resilience and determination to overcome setbacks.”

The historic cup win, secured in front of a crowd of 1,300 supporters, was a defining moment for the rugby programme and Curran personally.

“I couldn’t be prouder to have captained this team and represented the school in such a special occasion.

“It’s a moment I’ll always cherish, and I’m incredibly grateful to all the parents, teachers and mentors who have supported me throughout my rugby journey at school.”

AKS Director of Sport Richard Chadwick added, “It was a fantastic occasion that celebrated everything good about the school – with the team representing the school so proudly.”

“Everyone was involved, from the ball boys to the photography club. That level of support reflects the strength of our community.”

Broadening the Winning Legacy

While the cup was the standout moment, AKS’s wider sporting story this year has been just as impressive.

In rugby, the school proudly celebrated a player’s selection for the North England U18 squad, which is a clear marker of the high-performance environment being cultivated.

Hockey continues to thrive at the school, with the U13 A & B teams crowned Lancashire Cup champions and the U11s claiming the In2 Hockey County title.

The U13s also secured a third-place finish in the North West In2 Hockey finals.

Girls’ cricket made headlines too, as the U13 squad reached the Lancashire Cup finals day, while the schools’ ongoing investment in girls’ sport was highlighted by the Jean Torrance U12 Festival of Hockey, which saw more than 150 girls from across the region take part.

Across other sports, the U11 football team were crowned Lancashire Small Schools Primary County champions, and the year 8/9 girls cross country squad dominated at the Wyre & Fylde Championships to claim first place – further evidence of AKS’s sporting depth and diversity.

Building a Culture of Inclusion

At AKS Lytham, the philosophy is simple: every student should have access to quality sport, whether they dream of representing their country or simply want to enjoy an active, healthy lifestyle.

“Our ambition is to provide pathways for everyone – from participation to elite performance,” said Chadwick.

“That’s why we run a Sports Scholars programme, offer overseas tours and open our doors to the wider community.”

That community-first mindset has seen the school evolve into a regional sports hub. Its facilities are used throughout the year for training, camps, and competitions—creating a space where sporting talent across the Fylde Coast can thrive.

And with international tours to Argentina and Uruguay planned this summer, AKS students will continue to gain unforgettable experiences that go beyond the local leagues and county titles.

Proud to Support Their Journey

At Kukri, we believe in the power of sport to inspire identity, discipline and a sense of belonging. That’s why we’re proud to partner with AKS Lytham and help their athletes perform at their best through high-quality, customised sportswear.

From the grassroots to national honours, AKS is building something special. And while trophies like the Lancashire Cup are cherished, it’s the shared values—teamwork, resilience, and pride that truly define the school’s sporting success.

Are you looking to upgrade your school sportswear? Discover how Kukri can help.

THE RISE OF WOMEN’S LAWN BOWLS IN CANADA

North America

With women’s participation in lawn bowls rising across Canada, the sport is undergoing a powerful shift – one defined by equity, visibility and international success.

At the heart of this momentum is Kukri Sports, who for over a decade has proudly stood as the official sportswear partner of Bowls Canada Boulingrin.

This partnership has helped to shape a confident, unified image for Canada’s national athletes and also champion the growth of the sport.

A Sport Gaining Momentum

Over recent years, Bowls Canada has seen an encouraging trend of more women participating, entering coaching and officiating pathways, as well as earning recognition on the international stage.

“At Bowls Canada, we believe that advancing gender equity strengthens the entire sport,” said Britany Gordon, CEO at Bowls Canada Boulingrin.

“We are proud of the strides of our female athletes, coaches and leaders are making nationally and internationally.

“With partners like Kukri helping us elevate the profile of our athletes, we are excited for the future of women’s lawn bowls in Canada – one where every woman sees a place for herself, both on and off the green.”

Global Success

The visibility of the sport has been backed by results, with Canadian women making headlines globally.

– Kelly McKerihen earned silver in women’s singles at the 2023 World Bowls Championships, tying Canada’s all-time best finish in the event.

– Canada’s women’s triples team took home bronze at the same event—the country’s strongest team finish in over a decade.

– McKerihen and Emma Boyd went on to win the women’s pairs title at the 2023 Hong Kong International Bowls Classic, a globally prestigious competition.

These podium performances are part of a larger trend: in the last two World Bowls cycles (2016-2023), Canada’s women have won nearly half (5 out of 12) of the nation’s international medals.

In 2024, Louise McLean made history by capturing Canada’s first international para bowls medal, with a podium finish in Women’s singles at the IBD World Championships.

Kukri Sports: More Than a Uniform

Kukri’s decade-long partnership has provided more than just apparel – it’s created a bold and professional identity for Team Canada that reflects the talent and ambition of its athletes.

The visibility and pride that comes from stepping onto the green in Kukri’s custom kit sends a message that Canadian bowlers belong on the world stage.

“Our partnership with Kukri Sports has played an important role in building a strong, professional image for our athletes,” said Britany Gordon.

“Having world-class apparel helps us present a unified, confident Team Canada, which in turn strengthens the visibility and recognition of our women’s teams.

“As we work to grow the sport, the visibility provided by strong branding is a valuable asset in inspiring future female bowlers.”

Jamie Williams, Vice President at Kukri Sports North America, added, “We are incredibly proud of our ongoing partnership with Bowls Canada.

“Over the last decade, we’ve seen remarkable growth in the sport, especially among women athletes. We are fully committed to empowering athletes by providing high-quality apparel to help them perform at their peak.

“We look forward to continuing our support and elevating the success of Canada’s women’s lawn bowlers on the world stage for years to come.”

Equity on and off the Green

Bowls Canada has made gender equity a core part of its mission. Women and men now compete in equal numbers at national championships, supported by inclusive event formats.

Nearly half of the Board of Directors and 45% of certified umpires are women, reflecting strong female leadership across the sport that continues to grow.

From youth to senior levels, Canadian women continue to thrive and are proving that with the right support, access to high-quality sportswear and visibility, success follows.

A Shared Vision for the Road Ahead

Together, Bowls Canada and Kukri Sports are not just outfitting athletes—they’re helping lead a movement. A movement that welcomes women, celebrates success, and inspires the next generation to step up, compete, and lead on and off the green.

We are proud to support Bowls Canada as they continue to inspire through their commitment to equity, excellence and the success of women in lawn bowls.

Find out more about Bowls Canada

Kukri Sports Welcomes Loughborough University Hockey Student As New Brand Ambassador

United Kingdom

Kukri Sports is proud to announce the addition of first-year Loughborough University student and rising hockey star Monty Neave as its newest brand ambassador.

A talented athlete with a promising future, Monty represents the spirit of dedication, resilience and high-performance that define Kukri as a brand.

Monty, a current first-year student studying Psychology at Loughborough University, continues to thrive in Hockey, not only representing Loughborough Hockey men’s team, but also featuring in the 18-man Great Britain squad that were crowned winners of the Sultan of Johor Cup in October 2024.

In his new role, Monty will help connect Kukri with the next generation of athletes and share his journey as he continues to rise in British hockey.

“It’s a privilege to be named as a brand ambassador for Kukri Sports,” he said.

“I’m really looking forward to working with the brand helping it to grow even more. This is my first experience as a brand ambassador for a sportswear supplier, so I’m excited to make new connections within the sports marketing industry and build my brand.”

Currently representing England U21s and the GB Elite Development Programme, Monty has quickly established himself as an exciting prospect in British hockey.

His journey from a small local club in Berkshire, his hometown, to the top level of junior international hockey is a testament to his perseverance and passion for the sport.

Having started hockey at the age of 12, Monty’s rise hasn’t been without setbacks, from missing out on county selection at U13 to pushing through a pandemic-induced break in play, he’s shown resilience at every turn.

“I didn’t make England U18 in my first year, but I kept working. I eventually broke through, trained with the U21 and later was selected for both U21 England and GB EDP – now I’m in my second year with both,” he reflects.

As a student-athlete at Loughborough University, in which Kukri has been the long-standing official teamwear supplier for, Monty is taking advantage of one of the UK’s most elite sporting environments as he continues to develop.

“I love how professional the set-up feels,” he said. “From strength and conditioning coaches to nutritionists and physiotherapists, we’ve got access to so much support.

“The high level of hockey here really pushes you to improve, and the culture in the team is incredible.”

Balancing sport with academics is no easy task, but Monty’s approach is grounded in solid preparation and self-awareness.

“Time management has been key for me – planning ahead, prioritising, and knowing when to ask for help.

“The support from the performance lifestyle team at Loughborough has really helped, especially when I had to miss two weeks of lectures while playing in the Sultan of Johor Cup in Malaysia.”

Looking ahead to his second year, Monty’s goals are clear. “I want to become a key player for Loughborough, win silverware, and make the most of every opportunity the programme offers.

“Most importantly though, I want to improve as a hockey player.”

Kukri Sports is excited to support Monty as he continues his journey on and off the pitch and are committed to supporting him as he develops as a hockey player.

Our Ambassadors

Kukri are proud to work with several ambassadors across multiple sports, from nurturing young talent at England Athletics, to fuelling players at the top of their game at Netball Northern Ireland, England Lacrosse and more.

Interested in becoming a brand ambassador for Kukri Sports? Get in touch with us

Kukri Sports and Team England Extend Partnership Ahead of the 2026 Commonwealth Games

United Kingdom

From Glasgow to Glasgow – A Legacy of Pride, Progress, and Purpose.

Kukri Sports and Team England are proud to extend their dynamic partnership through to the 2026 Commonwealth Games in Glasgow, marking a powerful full-circle moment that celebrates over a decade of collaboration, innovation, and shared belief in the power of sport to inspire change.

Announced on St George’s Day, a day symbolic of national pride and unity, this renewed partnership signals much more than a continuation — it’s a bold step forward in championing inclusivity, sustainability, and the remarkable strength of Team England’s athletes — across all disciplines.

As the official kit supplier, Kukri Sports will once again deliver cutting-edge performance wear and delegate kits for athletes, coaches, and staff — while also launching a bold new retail range ahead of the Games. But this isn’t just about what athletes wear — it’s about how they feel when they wear it.

“St George’s Day is a celebration of English identity, unity and pride – values that are reflected in our ongoing partnership with Team England,” said Andrew Ronnie, CEO of Kukri Sports. “From Glasgow 2014 to Glasgow 2026, we are honored to once again support Team England’s athletes as they compete on the global stage.”

Mark Osikoya, CEO of Commonwealth Games England commented;Our partnership with Kukri began at Glasgow 2014 and we’re delighted to be working with them once again as we return to the city in 2026, marking our fourth consecutive collaboration at the Commonwealth Games. We know how much it means for athletes to wear their Team England kit and as a valued partner, Kukri shares our commitment to inclusion, diversity, and sustainability. Work is already underway to develop a kit for athletes, volunteers and staff that not only supports performance but also prioritises reducing waste, sourcing sustainable fabrics, and incorporating recycled materials.”

Celebrating Every Athlete – Para, Non-disabled, and Across All Genders
At the heart of this partnership lies a deep, unwavering commitment to inclusion and equality. Kukri Sports is working hand-in-hand with para-athletes, sport-specific representatives, and advocates for gender equity to co-create apparel that is fully inclusive in design, fit, and function — ensuring every athlete feels seen, supported, and celebrated.

From adaptive fits for seated athletes to accessible fastenings and gender-responsive design choices, the 2026 kit range is being built to perform without compromise — and to proudly reflect the diversity of Team England in all its forms.

Designed for Impact – On the Field and for the Planet

Inclusivity goes hand-in-hand with sustainability — and Kukri is pushing boundaries here too. The Glasgow 2026 range will feature eco-conscious materials, reduced waste processes, and a focus on long-term environmental impact — aligning with Team England’s commitment to creating a more sustainable future through sport.

Whether it’s on the track, in the pool, on the court, or behind the scenes, every athlete and every voice matters — and this partnership ensures they all have the platform they deserve.

“Team England is about unity, resilience, and rising together,” added Andrew Ronnie. “We’re proud to stand behind every athlete — para, able-bodied, first-timer, or returning hero — as they get ready to represent their country on one of the world’s biggest stages.”

As preparations ramp up towards the 2026 games, this renewed partnership ensures that Team England athletes will continue to be supported by world-class apparel, created by a brand with deep roots in the sporting community.

Find out more about Team England

SOMERSET WOMEN READY TO MAKE HISTORY AHEAD OF INAUGURAL SEASON

United Kingdom

As a new dawn rises over Somerset County Cricket Club, anticipation is growing for the launch of its women’s team and their first competitive season.

With a squad full of exciting talent, ambition and a pioneering spirit, the 2025/26 campaign marks the beginning of an exciting new era for women’s cricket in the region.

Led by Head Coach Trevor Griffin, Somerset women will make their competitive debut on Wednesday 23rd April in the One Day Cup against Surrey, followed by a landmark home clash at the Cooper Associates County Ground against Lancashire on Sunday 27th April.

The team will take to the field in their new One Day kit, a design that proudly celebrates the club’s 150-year history.

As the club’s official kit supplier, Kukri Sports are proud to be at the heart of this historic moment, supporting the women’s, men’s and academy squads on and off the pitch with high-quality and accessible sportswear.

A Historic Moment

Trevor Griffin, who brings a wealth of experience to his new role, is proud to lead the team into a groundbreaking chapter.

“It means a tremendous amount,” he said. “We are extremely proud to have been given the opportunity to set the standard for what it means to play for Somerset.

It’s a historic moment for the club and for the women’s game, and it’s an honour to have been given this responsibility.”

Griffin and the squad have spent the winter months training extensively at the Cooper Associates County Ground’s indoor centre of excellence, and more recently, the squad headed to Sharjah for a pre-season tour.

The players have not only worked on their skills but also bonded as a team, strengthening the foundation of what promises to be a season full of ambition.

“Whilst the indoor centre is an excellent facility, nothing beats getting out on the grass,” Griffin said.

“We’ve been building those crucial off-field bonds that will define our identity. It’s not just about cricket – it’s about connection and shared purpose too.”

Building a Team to Inspire

Griffin is excited by the mix of experience and emerging talent in the squad, and believes the group is ready to excite both on and off the field.

“We want to be playing a brand of cricket that excites people,” Griffin said. “We want to inspire our members and supporters and get people out of their seats.”

Charlie Dean: A Fresh Excitement

One of the most exciting new additions to the squad is England international Charlie Dean.

With experience in domestic cricket with Hampshire, Southern Vipers and London Spirit, as well as international tours with England, Dean is eager to be part of the new-look Somerset women’s team.

“It’s really exciting. We’ve got a young, fresh group with lots of Western Storm squad members and some new faces like myself,” Dean said.

“There’s a fresh slate for us and no outright favourite going into the season, which gives us a level playing field.”

Dean, a right-handed batter and right-arm off break bowler who made her international debut in 2021, is also excited about the visibility of women’s cricket as they head into the season.

“It’s amazing that as a county team we are so much more visible now we’re at Somerset,” she said.

“I remember when I was a kid going to watch an England women’s game and that was really special because I could see myself in those players and now it’s more readily available and you can watch regional cricketers.

“Hopefully, we can inspire young girls to come and watch and be inspired to pick up a bat and ball.”

Ambitions for the Season Ahead

Griffin is clear about the squad’s ambition going into their debut season.

“We want to be challenging for titles come the end of the season. We don’t want to be here just making up the numbers.

“We have a talented and passionate group who have worked tremendously hard over the winter, and I hope they get the rewards their efforts deserve.”

The talent includes a dynamic mix of youth and experience. International stars like Dani Gibson, Charlie Dean and Heather Knight bring top-level experience, while homegrown talents such as Katie Jones, Olivia Barnes and Rebecca Odgers represent the exciting new generation of Somerset cricket.

Somerset Women are focused not only on playing exciting cricket but also on inspiring the next generation of players.

With a strong squad, great facilities, and an unwavering commitment to success, Somerset Women are ready to make history in their debut season and announce themselves on the big stage.

Kukri are proud to support the team on their journey and wish them the best of luck ahead of the new season.

Get ready for the new season and explore Somerset women’s official range, shop now.

Find out more about Somerset Women

Follow Somerset Women on Instagram

“THIS IS FOR THE WHOLE BAHRAIN RFC COMMUNITY” – JOSH DRAIN REFLECTS ON LANDMARK SEASON AHEAD OF HISTORIC WEEKEND

Middle East

A season of determination, unity and top-class performance has brought Bahrain RFC to the brink of history.

This weekend, the teams will take centre stage in regional rugby as both their 1st XV and 2nd XV teams compete in finals, with a shot at making club history by lifting two major trophies on the same day.

After a dramatic 29-21 semi-final victory over Abu Dhabi Harlequins, the 1st XV have earned their place in the West Asia Super Rugby final.

They’ll be joined in the spotlight by the 2nd XV, who have reached the Super 2s Cup final after beating Dubai Exiles 30-22.

As the official kit supplier, Kukri Sports is proud to have supported the teams throughout their campaign, providing performance-driven kit built for the demands of rugby and other sports at the club.

Kukri ambassador and first XV star Josh Drain, who has featured at both fly-half and full-back this season, knows just how much this means to everyone involved.

“It’s very exciting. Reaching the final is a huge achievement, not just for us as players, but for the whole Bahrain RFC community.”

The squad’s journey to this point has been powered by a strong collective spirit and relentless preparation, having won all twelve of their games so far this season as they head into the final against Dubai Hurricanes.

“We’ve built a really tight-knit group that fights for each other and stays together under pressure.

“We’ve had to overcome a few challenges – injuries, tough fixtures, long away days – but the way the boys have stepped up and delivered every time says a lot about the character of this squad.

“The coaches and support staff have also been outstanding in preparing us week in, week out,” Drain said.

For Drain, a key player in the team, it’s also been a season of personal growth as he continues to transition to a different climate.

“It’s been a great experience for me personally. I’ve learned a lot, grown in confidence and had the chance to really challenge myself in some big moments.

“Playing with this group has definitely brought the best out of me.”

Ahead of the final, Drain admitted the group are fully focused on the task ahead and knows what is required of them.

“We know it’s going to be tough, but we’ve prepared well and back ourselves. It’s just about sticking to what we do best and embracing the moment.”

“Finals are often decided by small margins, so we’ll need to be clinical when chances come and stay cool under pressure.

“If we stick to our systems and keep our discipline, we’ll give ourselves every chance.”

Beyond rugby, Bahrain RFC have enjoyed a standout year across multiple sports. The men’s senior football team lifted the Diogo Pires Cup Final trophy, while their netball sides also delivered exceptional results – with the Division 1 and 2 teams both finishing as runners-up, and the Division 3 team claiming the championship title.

Throughout the season, the players have been backed by Kukri as the club’s official kit supplier, whose performance-focused kit has supported the team every step of the way.

“The kit from Kukri has been good all season. It’s built for performance, lightweight, durable and designed to move with you, which really makes a difference during high-intensity games.

“It’s great to be representing a brand that genuinely supports the team,” Drain added.

Kobus Cronje, Middle East Sales Manager at Kukri Sports, said “We’re very proud of what Bahrain RFC has achieved this season, not just in rugby, but across all their sporting teams.

“To see both rugby teams reach their respective finals is a testament to the club’s depth and culture. It’s been a privilege to support them with high-performance kit that matches their ambition, and we’ll be cheering them on as they go for a historic double.”

Looking ahead, Drain believes this season could be the start for even greater things to come.

“The future is really bright for Bahrain RFC. We’ve got a great culture, strong leadership and a growing base of young talent coming through.

“I’d love to see us build on this momentum and keep pushing the standards even higher, both locally and across the region.”

As the club prepares for a potentially historic weekend, the stage is set – and Bahrain RFC is ready to rise to the occasion.

Kukri Sports wishes both teams and its ambassador, Josh Drain, the best of luck ahead of a crucial weekend.

Find out more about Bahrain RFC.

Find out more about our ambassador Josh Drain.

Kukri Sports Extends Successful Partnership with Teesside University

United Kingdom

Kukri Sports is proud to announce the extension of its successful partnership with Teesside University, continuing to provide high-quality bespoke sportswear to students, staff, and athletes across the university’s extensive sports programs.

The multi-year extension reaffirms Kukri Sports’ commitment to supporting Teesside University’s sporting community with premium sportswear solutions tailored to the diverse needs of its teams and athletes. The agreement will see Kukri Sports continue to be the official kit supplier, ensuring athletes benefit from innovative designs and performance-driven apparel.

Josh Beal, Sales Director at Kukri Sports, expressed his enthusiasm about the extended partnership:

“We are delighted to continue our collaboration with Teesside University, further strengthening our long-standing relationship. Our commitment to delivering high-quality, customised sportswear aligns perfectly with the university’s dedication to excellence in sport, and we look forward to continuing to support their teams in achieving success.”

The partnership extension will also see the introduction of new kit designs, incorporating the latest advancements in sportswear technology to enhance athlete performance and comfort.

“Continuing to have Kukri Sports as our sports kit provider means we look forward to another 3 years of high-quality sportswear that provides a great impact when seen on our staff and students around campus. For students taking part in BUCS competition or our elite athletes representing the university, the smart and stylish designs across a range of kit provides comfort, confidence, and collective spirit for those performing in their sport. It’s great to see around the campus, on the pitch and throughout he sporting and education facilities”  Will Jones, Head of Sport at Teesside University

Teesside University’s sports programs encompass a wide range of disciplines, from grassroots participation to elite-level competition. Through this partnership, student-athletes will continue to benefit from bespoke, high-performance kit that represents their university with pride.

Find out more about Teesside University

If you are looking for a kit partner and interested how Kukri could help? Get In Touch

Kukri Sports and Druids RFC Extend Long-Standing Partnership

North America

Kukri Sports is proud to announce the renewal of its partnership with Druids RFC, reinforcing a successful relationship that has flourished since 2017. This three-year extension showcases both parties’ commitment to providing high-quality, innovative sportswear for athletes at all levels of the club.

Shauna McGill, VP of Communications and Social Media at Druids RFC, expressed the club’s enthusiasm for the continued partnership: “The Druids have long trusted Kukri to outfit our teams, from juniors to seniors, and this renewed collaboration strengthens our successful history of delivering top-quality kit and support to our players. Kukri’s commitment to innovation and exceptional customer service has been invaluable to our club, and we are excited to continue this partnership.

“As we look ahead to the 2025 season and beyond, we can’t wait to take the pitch in our custom-designed Kukri competition and spirit wear. This partnership is a testament to the trust and shared commitment between the Druids and Kukri, and we look forward to what the future holds!”

The renewal comes at a significant time for Druids RFC as the club celebrates its 65th anniversary. In recognition of this milestone, Kukri Sports will be launching a special edition anniversary apparel range, providing club members with the opportunity to commemorate this historic moment in style.

Jamie Williams, Vice President – North America at Kukri Sports, shared his excitement about the continued partnership: “We are delighted to have extended our partnership with the Druids for another three years. We have had a great working relationship with the club since we started our relationship back in 2017.

“The partnership renewal coincides with a significant milestone for the club as they enter their 65th anniversary, and we are excited to launch an exclusive anniversary range of apparel that will be available for club members to purchase in the coming weeks. We have a great footprint across Alberta, and this announcement further cements our position as the go-to brand for rugby in the province.”

Kukri Sports remains dedicated to supporting grassroots and elite rugby teams with premium, custom-designed apparel that meets the demands of modern athletes. The renewed partnership with Druids RFC continues this commitment, ensuring players and supporters alike can represent their club with pride.

Find out more about Druids RFC

Kukri Sports Extends Long-Standing Partnership with Somerset County Cricket Club

United Kingdom

Kukri Sports is delighted to announce the extension of its successful partnership with Somerset County Cricket Club (SCCC), continuing a relationship that has grown from strength to strength over recent years.

The renewed agreement will see Kukri Sports remain as the Official Kit Supplier to Somerset CCC, providing high-performance playing kits, training wear and leisurewear for the club’s professional squads, academy, pathway and backroom teams.

2025 marks an exciting milestone for Somerset County Cricket Club with the launch of the club’s inaugural professional women’s team – a historic moment in its proud legacy. As part of the extended partnership, Kukri Sports will proudly support Somerset Women with their full kit requirements, providing bespoke, high-performance apparel that mirrors the quality and identity of the wider club. This commitment further reinforces Kukri’s dedication to supporting the growth of women’s sport and ensuring all athletes are equipped to perform at their best.

The extension reflects a shared commitment to innovation, quality, and performance – both on and off the pitch – and reinforces Kukri’s reputation as a trusted partner for elite sporting organisations.

Josh Beal, Sales Director at Kukri Sports, commented:
“We are proud to be continuing partnering with Somerset CCC, a club that not only excels in innovation but also celebrates 150 years of history, success, and growth, is a privilege. As we embark on this extension, we are confident that together we will continue to build upon a legacy of excellence and drive success for the future.”

As part of the renewed deal, Kukri will continue to work closely with the club to create bespoke kit designs that reflect the identity and values of Somerset CCC and its passionate fanbase. The extended partnership will also see both organisations collaborate on community and grassroots initiatives throughout the region.

Caroline Herbert, Commercial Director, commented: “We are extremely pleased that our excellent relationship with Kukri Sports will be continuing. From the very first moments of our collaboration, Lloyd Alley and his team have taken the time to understand the needs of the players and the history of the Club and have become an integral element of the Somerset Cricket Family. 2025 is a landmark year for Somerset County Cricket Club with the introduction of a professional women’s team and I’m delighted to say that Kukri Sports will support Somerset Women alongside the SCCC Academy and Pathway.”

Andy Hurry, Director of Cricket, commented: “Our partnership with Kukri has been nothing short of outstanding and is built on years of close collaboration and mutual understanding. Their commitment to excellence and deep understanding of our needs ensure that they consistently go above and beyond to support us every season.

“Their dedication to working closely with both our players and coaches means we are involved at every stage of the process, from designing the kit to proudly wearing it on the field.

“Year after year, Kukri deliver kits that not only look fantastic but also provide the comfort and performance we need. We are proud to be working with a partner that shares our passion and commitment to excellence.”

Lloyd Alley, National Key Account Manager at Kukri Sports, added:
“It’s been a real privilege to work so closely with Somerset CCC over the years and to build such a strong, collaborative relationship. We’re incredibly proud to continue supporting every level of the club – from the professional squads to the academy and now the exciting addition of the women’s team. Our shared values and commitment to performance and innovation make this partnership truly special, and I look forward to continuing to grow and evolve it in the seasons ahead.”

With preparations for the new season well underway, both Kukri Sports and Somerset County Cricket Club are looking forward to what promises to be an exciting year ahead. From the launch of the new kits to the first match of the season, there is a shared sense of optimism and ambition as the team prepares to compete at the highest level. The extended partnership ensures the players will be equipped with cutting-edge performance wear as they strive for success in the 2025 campaign.

Find out more about Somerset CCC