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Category: News

Kukri Sports Extends Partnership with British Wheelchair Basketball

United Kingdom

Kukri Sports is proud to announce the extension of its successful partnership with British Wheelchair Basketball, reinforcing its commitment to supporting the development and growth of inclusive sport across the UK.

As the official kit supplier to British Wheelchair Basketball, Kukri will continue to provide high-quality, performance-driven apparel for all national teams, officials, and community programmes until 2029. This extension solidifies a longstanding collaboration built on shared values of excellence, inclusivity, and innovation.

British Wheelchair Basketball is the national governing body for the sport in the UK, fostering talent from grassroots initiatives through to elite competition. With participation and engagement in wheelchair basketball at an all-time high, this renewed partnership will ensure athletes at all levels have access to bespoke kit designed for performance and comfort. so they can focus on the game.

Josh Beal, Sales Director at Kukri Sports: “We are delighted to extend our partnership with British Wheelchair Basketball. Their dedication to growing the sport and providing opportunities for athletes of all abilities aligns perfectly with our mission to support diverse sporting communities. We look forward to continuing to innovate and provide the highest quality apparel to support BWB’s athletes on their journey to success.”

Justine Baynes, CEO, British Wheelchair Basketball “Having worked with Kukri for a couple of years, I know they are committed to partnership working, establishing lines of communications with athletes at every level, to ensure that they can provide and offer British Wheelchair Basketball athletes and wider volunteers the best possible apparel. I am particularly excited to work in partnership to highlight some amazing community stories, to increase the visibility of our inclusive and accessible community”

With major competitions on the horizon, including international championships and domestic league events, the partnership between Kukri Sports and British Wheelchair Basketball ensures that the teams and wider wheelchair basketball community will have the best possible support to perform at their best. Find out more about British Wheelchair Basketball

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Kukri Sports supports ’26 Mountains to Mayo’ Challenge in Support of Cancer Fund for Children

Ireland

Kukri Sports is proud to announce its support for the ’26 Mountains to Mayo’ Challenge, a powerful initiative aiming to raise over £1 million for Cancer Fund for Children –  ensuring that no child in Ireland faces cancer alone.

A gruelling journey with a powerful purpose

The gruelling nine-day challenge, developed by Roger Johnston, will see a team of 26 business leaders from Ireland and the USA, including former Ulster Rugby player Declan Fitzpatrick, climb the highest point in every county across Ireland.

Starting with Errigal in Donegal on Saturday 7 June, the group will journey through Ulster, Connacht, Leinster and Munster, before finishing at Mweelrea in Mayo on Saturday 15 June.

Kukri’s support

As part of its ongoing commitment to support meaningful causes, Kukri is providing bespoke, high-performance training-wear including t-shirts and jackets to support the participants.

“I am truly excited and thankful for the partnership between our 26 Mountains to Mayo team and Kukri,” said challenge founder Roger Johnston.

“The t-shirts and jackets have really added to the shared identity of our team of 25 business leaders who are taking part in the challenge, and we will wear them proudly during our training and during the challenge.

“One of my key aims when setting up this challenge was to mobilise business across Northern Ireland to get behind the Cancer Fund for Children and their critical mission to ensure that no child in Ireland needs to go through the disease alone.

“Kukri have truly stepped up to this call, and for that we are very thankful.”

Neil Patterson, Kukri Sports Country Manager for Northern Ireland and Republic of Ireland, expressed his pride in supporting such a vital mission.

“At Kukri, we believe in the power of sport to unite, inspire, and drive meaningful change.

“We’re honoured to support this challenge with high-performance kit that reflects the team’s commitment and determination.

“This isn’t just a physical challenge – it’s a powerful statement of solidarity with children and families facing cancer. We’re proud to stand with Roger and his incredible team in support of this vital cause.”

Participants have already begun rigorous training for what promises to be a once in a lifetime experience.

A challenge that resonates with many

Wayne Pollock, one of the volunteers shared:

“The challenge to me is very personal. I lost my mum to breast cancer when I was 21 years of age.

“Having my own child after that, we have been involved with Cancer Fund for Children for some time now,” he said.

“It’s an outstanding challenge with an amazing team and support around us. It’s really extreme, but we’re determined to raise an incredible amount to make sure that no kid in Ireland has to face cancer alone.”

Fellow volunteer, Graeme Neil, added:

“Being involved in the challenge is probably one of the most important things I have done in my life.

“It’s very humbling and gratifying to know that we’re helping children not to face cancer alone and also help provide support to their families.

“Like everybody else, I’m really excited and nervous, but the motivation for me and the group will be the difference we can hopefully make to people’s lives.”

How you can support

The ‘26 Mountains to Mayo’ Challenge is more than just a physical feat – it’s a movement to ensure that no child in Ireland has to face cancer alone. Every step the team takes is in support of children and families who urgently need help and hope.

To learn more about the challenge, please visit: www.26m2m.com/home

Join Kukri and the 26M2M team in making a real difference – every donation, big or small, brings us one  step closer to the £1 million goal. CLICK HERE to donate.

Inclusivity in Sport: Championing Gender Equality in Sport

At Kukri Sports, we believe that sport should be equal – not just in opportunity, but in the way athletes are supported, represented, and equipped to perform at their best. Gender equality in sport isn’t a trend. It’s a vital commitment – one we take seriously through every product we design, every partnership we build, and every story we help tell.

We’re proud to work with leading women’s teams and organisations, including Loughborough Lightning, Netball NI, and other institutions such as Commonwealth Games England (CGE), England Athletics, and British Gymnastics – all of whom are playing a critical role in pushing female sport forward.

Sportswear Designed by and for Women
At Kukri, we go beyond simply resizing male kits. Our approach is built around listening to and working directly with elite female athletes to develop performance wear that meets the physical, psychological, and technical needs of women in sport. From kit fitting to fabric choices and design features, every detail is developed with purpose.

We understand that comfort and confidence are key to performance. Female-specific fits ensure athletes can focus fully on their sport rather than adjusting their kit – a point echoed by Loughborough Lightning Women’s Football Team, who shared:

“Wearing kit that’s specifically designed for the female body makes a huge difference. Female-fitted clothing is more comfortable, more practical, and allows for better movement and coverage. When your kit fits properly, you’re not distracted by having to adjust it or feeling restricted – you can fully focus on your game, your performance, and your team. It gives you confidence knowing that what you’re wearing is made with your needs in mind.”

Visibility On and Off the Field
For aspiring young athletes, seeing women in leadership roles – as coaches, officials, and captains – is crucial. As Loughborough Lightning shared:

“It’s incredibly important for young girls to see women in leadership roles within sport – whether that’s as coaches, officials, or in executive positions. It allows them to visualise their own potential and see that there’s a place for them not just on the pitch, but in shaping the future of the game. Representation matters – when the next generation sees people who look like them achieving success, it builds belief, ambition, and a sense of belonging.”

We’re proud to play a role in supporting that visibility, not just through sponsorship, but by collaborating with athletes to ensure their voices and experiences shape the future of sport.

Beyond the Pitch: Empowering the Next Generation
Loughborough Lightning also highlighted the growing number of pathways for women in football and beyond:

“There are so many career pathways opening up for women in football and across sport – it’s not just about being on the pitch. From coaching, analysis and physiotherapy to media, marketing, and governance, there’s now a much more visible and supported ecosystem for women to thrive in. It’s encouraging to see organisations investing in these areas and recognising the value women bring at every level of the game. The support structures are improving too, making it more viable for women to pursue long-term careers in sport, whatever their role.”

Kukri Sports is committed to supporting women across the sporting landscape – through purposeful kit, meaningful partnerships, and a deep understanding of what it takes to compete at the highest level.

Together with trailblazing teams and institutions, we’re proud to help build a more equal, inclusive and high-performing future for women in sport.

Kukri Sports Partner Athletes Speak Out on Mental Health

World News

In honour of Mental Health Awareness Week, Kukri Sports is proud to share powerful reflections from its partner athletes on the importance of mental well-being in sport.

From Olympians to grassroots leaders, these athletes open up about recovery, resilience and the reality of life beyond the pitch.

Piper Logan – UBC Women’s Rugby captain (Vancouver, North America)

Paris Olympic silver medallist Piper Logan, captain of Canada’s Women’s 7s team, is currently navigating the challenges of a cruciate ligament injury sustained at the Vancouver 7s.

“I felt like I was constantly falling behind while others kept improving. But over time, I learned to celebrate the little wins and remind myself that growth isn’t always visible.

“I found comfort in focusing on the things I could control like nutrition, habits and reconnecting with the life outside of sport. That helped me feel like myself again.”

Cork Constitution RFC, Men’s First Team (Ireland)

One anonymous first-team player reflects on the often-overlooked mental health challenges that come with playing at a high level.

“Mental health and rugby go hand in hand. Playing helps my well-being through the physical benefits and the social aspect.

“I try to deal with stress by being organised during the week, accepting that not every match goes your way and always having time to relax with the lads.”

Somerset CCC – Jack Leach, Charlie Dean & Alfie Ogborne

Mental health is a growing focus in cricket, a sport known for its long seasons, psychological demands and intense competition.

England internationals Jack Leach and Charlie Dean, as well as Alfie Ogborne reflect on how mindset, team culture and togetherness plays crucial roles in performance and personal well-being.

Alfie said, “You will always see players who are less talented than others do better, and that’s because of their mental approach and preparation.”

Charlie said, “There is always going to be performance pressure, but these days it’s great to see that we are more open about it as that’s how it should be.”

Jack said, “As teammates, we’re always looking out for each other. We have to remember that people go through different things and be there to support them.”

British Rowing – Matt Aldridge & Josh O’Brien

Olympic bronze medallist Matt Aldridge and Paralympic champion Josh O’Brien open up about how team support have shaped their mental resilience.

“The attitude towards mental health has changed quite drastically over the past few years. People are starting to talk about it more openly now, which is really good”, Matt said.

“Any high-pressure environment like rowing, you’re going to have bad days, and if you can share that with different people to pick you up, then that is brilliant.”

Josh added, “Before the Paralympics in Paris, I had a bad back injury. I wouldn’t have gotten through it without my teammates and coaches supporting me through it.”

Sion Bennett – Valley RFC (Asia)

Former Wales U20 and Sevens player Sion Bennett now captains Valley RFC in Hong Kong and leads conversations around mental health.

“Having gone through struggles in sport and life, I’ve seen the impact of community, resilience and simply moving your body,” he says.

After relocating from Wales, Sion leaned on sport to navigate change:

“Being part of a club like Valley helped me build a new support network. Moving overseas taught me more about who I am and helped build self-belief.”

“I strongly believe in creating an environment where everyone feels comfortable to share. You can’t force people to talk about their feelings, but you can make effort with them to talk about their life, their work, have a joke, even if that is a simple hand shake before training, and so when the moment arises that they need someone to talk to they feel like they have built bonds and there’s an environment that they feel like they can share.

As a brand committed to supporting athletes at every level of the game, Kukri stands with these athletes in challenging the stigma and calling for environments where honesty is strength and well-being is a priority.

If you need mental health support, reach out to your primary healthcare provider for guidance. You can also call Samaritans on 116 123 or click here to view the full list.

Kukri Sports and King’s College New Zealand Extend Partnership for Four More Years

Kukri Sports is proud to announce the extension of its partnership with King’s College, New Zealand, for an additional four years. This renewal underscores a shared commitment to excellence in school sportswear and athletic performance.

Since the inception of their collaboration, Kukri Sports has been the official sportswear provider for King’s College, supplying bespoke team kits and training apparel across various sports disciplines. This partnership has played a pivotal role in supporting the College’s athletic programs, including rugby, cricket, rowing, and netball.

King’s College, renowned for its rich sporting heritage and commitment to holistic education, values the continued collaboration. “The quality of apparel and the excellent service that we have received with Kukri previously is the reason that King’s College is more than happy to extend its contract. We look forward to an ever-evolving relationship with a fantastic sports apparel company “ Kerry Baker – King’s College Sport Director

Ryan Sissons, Kukri Sports New Zealand Sales Manager commented “Fantastic to re-sign Kings College, an iconic New Zealand School. A huge amount of work has gone into make the uniform supplied to Kings College both iconic and of the best quality, something the school is quick to recognise. We look forward to many more successful years working with the school.”

The renewed agreement will see Kukri Sports continue to supply King’s College with customized sportswear, ensuring that student-athletes are equipped with apparel that supports their performance and reflects the College’s identity.

About King’s College

Established in 1896, King’s College is a leading independent secondary school in Auckland, New Zealand. The College offers a comprehensive education that emphasizes academic excellence, character development, and a strong commitment to co-curricular activities, including a robust sports program.

AKS LYTHAM: A YEAR OF SPORTING EXCELLENCE CAPPED BY LANCASHIRE CUP GLORY

United Kingdom

As a proud partner and the official sportswear supplier of AKS Lytham, Kukri has been privileged to support a year of exceptional sporting success – one that reflects the school’s deep-rooted commitment to both participation and performance across all age groups.

In an academic year that saw the school’s first XV rugby team lift the Lancashire Cup for the first time in their history, it has been a season of outstanding achievements across multiple sports.

“This is a huge achievement,” said first XV rugby captain Toby Curran. “It’s the result of years of dedication from players, coaches and parents.

“The real challenge was regaining our focus after a tough start to the season. The squad responded brilliantly, and our comeback win against Lancaster Grammar School in the Lancashire Cup quarter-final really showed our resilience and determination to overcome setbacks.”

The historic cup win, secured in front of a crowd of 1,300 supporters, was a defining moment for the rugby programme and Curran personally.

“I couldn’t be prouder to have captained this team and represented the school in such a special occasion.

“It’s a moment I’ll always cherish, and I’m incredibly grateful to all the parents, teachers and mentors who have supported me throughout my rugby journey at school.”

AKS Director of Sport Richard Chadwick added, “It was a fantastic occasion that celebrated everything good about the school – with the team representing the school so proudly.”

“Everyone was involved, from the ball boys to the photography club. That level of support reflects the strength of our community.”

Broadening the Winning Legacy

While the cup was the standout moment, AKS’s wider sporting story this year has been just as impressive.

In rugby, the school proudly celebrated a player’s selection for the North England U18 squad, which is a clear marker of the high-performance environment being cultivated.

Hockey continues to thrive at the school, with the U13 A & B teams crowned Lancashire Cup champions and the U11s claiming the In2 Hockey County title.

The U13s also secured a third-place finish in the North West In2 Hockey finals.

Girls’ cricket made headlines too, as the U13 squad reached the Lancashire Cup finals day, while the schools’ ongoing investment in girls’ sport was highlighted by the Jean Torrance U12 Festival of Hockey, which saw more than 150 girls from across the region take part.

Across other sports, the U11 football team were crowned Lancashire Small Schools Primary County champions, and the year 8/9 girls cross country squad dominated at the Wyre & Fylde Championships to claim first place – further evidence of AKS’s sporting depth and diversity.

Building a Culture of Inclusion

At AKS Lytham, the philosophy is simple: every student should have access to quality sport, whether they dream of representing their country or simply want to enjoy an active, healthy lifestyle.

“Our ambition is to provide pathways for everyone – from participation to elite performance,” said Chadwick.

“That’s why we run a Sports Scholars programme, offer overseas tours and open our doors to the wider community.”

That community-first mindset has seen the school evolve into a regional sports hub. Its facilities are used throughout the year for training, camps, and competitions—creating a space where sporting talent across the Fylde Coast can thrive.

And with international tours to Argentina and Uruguay planned this summer, AKS students will continue to gain unforgettable experiences that go beyond the local leagues and county titles.

Proud to Support Their Journey

At Kukri, we believe in the power of sport to inspire identity, discipline and a sense of belonging. That’s why we’re proud to partner with AKS Lytham and help their athletes perform at their best through high-quality, customised sportswear.

From the grassroots to national honours, AKS is building something special. And while trophies like the Lancashire Cup are cherished, it’s the shared values—teamwork, resilience, and pride that truly define the school’s sporting success.

Are you looking to upgrade your school sportswear? Discover how Kukri can help.

Find out more about AKS Lytham

THE RISE OF WOMEN’S LAWN BOWLS IN CANADA

North America

With women’s participation in lawn bowls rising across Canada, the sport is undergoing a powerful shift – one defined by equity, visibility and international success.

At the heart of this momentum is Kukri Sports, who for over a decade has proudly stood as the official sportswear partner of Bowls Canada Boulingrin.

This partnership has helped to shape a confident, unified image for Canada’s national athletes and also champion the growth of the sport.

A Sport Gaining Momentum

Over recent years, Bowls Canada has seen an encouraging trend of more women participating, entering coaching and officiating pathways, as well as earning recognition on the international stage.

“At Bowls Canada, we believe that advancing gender equity strengthens the entire sport,” said Britany Gordon, CEO at Bowls Canada Boulingrin.

“We are proud of the strides of our female athletes, coaches and leaders are making nationally and internationally.

“With partners like Kukri helping us elevate the profile of our athletes, we are excited for the future of women’s lawn bowls in Canada – one where every woman sees a place for herself, both on and off the green.”

Global Success

The visibility of the sport has been backed by results, with Canadian women making headlines globally.

– Kelly McKerihen earned silver in women’s singles at the 2023 World Bowls Championships, tying Canada’s all-time best finish in the event.

– Canada’s women’s triples team took home bronze at the same event—the country’s strongest team finish in over a decade.

– McKerihen and Emma Boyd went on to win the women’s pairs title at the 2023 Hong Kong International Bowls Classic, a globally prestigious competition.

These podium performances are part of a larger trend: in the last two World Bowls cycles (2016-2023), Canada’s women have won nearly half (5 out of 12) of the nation’s international medals.

In 2024, Louise McLean made history by capturing Canada’s first international para bowls medal, with a podium finish in Women’s singles at the IBD World Championships.

Kukri Sports: More Than a Uniform

Kukri’s decade-long partnership has provided more than just apparel – it’s created a bold and professional identity for Team Canada that reflects the talent and ambition of its athletes.

The visibility and pride that comes from stepping onto the green in Kukri’s custom kit sends a message that Canadian bowlers belong on the world stage.

“Our partnership with Kukri Sports has played an important role in building a strong, professional image for our athletes,” said Britany Gordon.

“Having world-class apparel helps us present a unified, confident Team Canada, which in turn strengthens the visibility and recognition of our women’s teams.

“As we work to grow the sport, the visibility provided by strong branding is a valuable asset in inspiring future female bowlers.”

Jamie Williams, Vice President at Kukri Sports North America, added, “We are incredibly proud of our ongoing partnership with Bowls Canada.

“Over the last decade, we’ve seen remarkable growth in the sport, especially among women athletes. We are fully committed to empowering athletes by providing high-quality apparel to help them perform at their peak.

“We look forward to continuing our support and elevating the success of Canada’s women’s lawn bowlers on the world stage for years to come.”

Equity on and off the Green

Bowls Canada has made gender equity a core part of its mission. Women and men now compete in equal numbers at national championships, supported by inclusive event formats.

Nearly half of the Board of Directors and 45% of certified umpires are women, reflecting strong female leadership across the sport that continues to grow.

From youth to senior levels, Canadian women continue to thrive and are proving that with the right support, access to high-quality sportswear and visibility, success follows.

A Shared Vision for the Road Ahead

Together, Bowls Canada and Kukri Sports are not just outfitting athletes—they’re helping lead a movement. A movement that welcomes women, celebrates success, and inspires the next generation to step up, compete, and lead on and off the green.

We are proud to support Bowls Canada as they continue to inspire through their commitment to equity, excellence and the success of women in lawn bowls.

Find out more about Bowls Canada

Kukri Sports Welcomes Loughborough University Hockey Student As New Brand Ambassador

United Kingdom

Kukri Sports is proud to announce the addition of first-year Loughborough University student and rising hockey star Monty Neave as its newest brand ambassador.

A talented athlete with a promising future, Monty represents the spirit of dedication, resilience and high-performance that define Kukri as a brand.

Monty, a current first-year student studying Psychology at Loughborough University, continues to thrive in Hockey, not only representing Loughborough Hockey men’s team, but also featuring in the 18-man Great Britain squad that were crowned winners of the Sultan of Johor Cup in October 2024.

In his new role, Monty will help connect Kukri with the next generation of athletes and share his journey as he continues to rise in British hockey.

“It’s a privilege to be named as a brand ambassador for Kukri Sports,” he said.

“I’m really looking forward to working with the brand helping it to grow even more. This is my first experience as a brand ambassador for a sportswear supplier, so I’m excited to make new connections within the sports marketing industry and build my brand.”

Currently representing England U21s and the GB Elite Development Programme, Monty has quickly established himself as an exciting prospect in British hockey.

His journey from a small local club in Berkshire, his hometown, to the top level of junior international hockey is a testament to his perseverance and passion for the sport.

Having started hockey at the age of 12, Monty’s rise hasn’t been without setbacks, from missing out on county selection at U13 to pushing through a pandemic-induced break in play, he’s shown resilience at every turn.

“I didn’t make England U18 in my first year, but I kept working. I eventually broke through, trained with the U21 and later was selected for both U21 England and GB EDP – now I’m in my second year with both,” he reflects.

As a student-athlete at Loughborough University, in which Kukri has been the long-standing official teamwear supplier for, Monty is taking advantage of one of the UK’s most elite sporting environments as he continues to develop.

“I love how professional the set-up feels,” he said. “From strength and conditioning coaches to nutritionists and physiotherapists, we’ve got access to so much support.

“The high level of hockey here really pushes you to improve, and the culture in the team is incredible.”

Balancing sport with academics is no easy task, but Monty’s approach is grounded in solid preparation and self-awareness.

“Time management has been key for me – planning ahead, prioritising, and knowing when to ask for help.

“The support from the performance lifestyle team at Loughborough has really helped, especially when I had to miss two weeks of lectures while playing in the Sultan of Johor Cup in Malaysia.”

Looking ahead to his second year, Monty’s goals are clear. “I want to become a key player for Loughborough, win silverware, and make the most of every opportunity the programme offers.

“Most importantly though, I want to improve as a hockey player.”

Kukri Sports is excited to support Monty as he continues his journey on and off the pitch and are committed to supporting him as he develops as a hockey player.

Our Ambassadors

Kukri are proud to work with several ambassadors across multiple sports, from nurturing young talent at England Athletics, to fuelling players at the top of their game at Netball Northern Ireland, England Lacrosse and more.

Find out more about them

Interested in becoming a brand ambassador for Kukri Sports? Get in touch with us

Kukri Sports and Team England Extend Partnership Ahead of the 2026 Commonwealth Games

United Kingdom

From Glasgow to Glasgow – A Legacy of Pride, Progress, and Purpose.

Kukri Sports and Team England are proud to extend their dynamic partnership through to the 2026 Commonwealth Games in Glasgow, marking a powerful full-circle moment that celebrates over a decade of collaboration, innovation, and shared belief in the power of sport to inspire change.

Announced on St George’s Day, a day symbolic of national pride and unity, this renewed partnership signals much more than a continuation — it’s a bold step forward in championing inclusivity, sustainability, and the remarkable strength of Team England’s athletes — across all disciplines.

As the official kit supplier, Kukri Sports will once again deliver cutting-edge performance wear and delegate kits for athletes, coaches, and staff — while also launching a bold new retail range ahead of the Games. But this isn’t just about what athletes wear — it’s about how they feel when they wear it.

“St George’s Day is a celebration of English identity, unity and pride – values that are reflected in our ongoing partnership with Team England,” said Andrew Ronnie, CEO of Kukri Sports. “From Glasgow 2014 to Glasgow 2026, we are honored to once again support Team England’s athletes as they compete on the global stage.”

Mark Osikoya, CEO of Commonwealth Games England commented; “Our partnership with Kukri began at Glasgow 2014 and we’re delighted to be working with them once again as we return to the city in 2026, marking our fourth consecutive collaboration at the Commonwealth Games. We know how much it means for athletes to wear their Team England kit and as a valued partner, Kukri shares our commitment to inclusion, diversity, and sustainability. Work is already underway to develop a kit for athletes, volunteers and staff that not only supports performance but also prioritises reducing waste, sourcing sustainable fabrics, and incorporating recycled materials.”

Celebrating Every Athlete – Para, Non-disabled, and Across All Genders
At the heart of this partnership lies a deep, unwavering commitment to inclusion and equality. Kukri Sports is working hand-in-hand with para-athletes, sport-specific representatives, and advocates for gender equity to co-create apparel that is fully inclusive in design, fit, and function — ensuring every athlete feels seen, supported, and celebrated.

From adaptive fits for seated athletes to accessible fastenings and gender-responsive design choices, the 2026 kit range is being built to perform without compromise — and to proudly reflect the diversity of Team England in all its forms.

Designed for Impact – On the Field and for the Planet

Inclusivity goes hand-in-hand with sustainability — and Kukri is pushing boundaries here too. The Glasgow 2026 range will feature eco-conscious materials, reduced waste processes, and a focus on long-term environmental impact — aligning with Team England’s commitment to creating a more sustainable future through sport.

Whether it’s on the track, in the pool, on the court, or behind the scenes, every athlete and every voice matters — and this partnership ensures they all have the platform they deserve.

“Team England is about unity, resilience, and rising together,” added Andrew Ronnie. “We’re proud to stand behind every athlete — para, able-bodied, first-timer, or returning hero — as they get ready to represent their country on one of the world’s biggest stages.”

As preparations ramp up towards the 2026 games, this renewed partnership ensures that Team England athletes will continue to be supported by world-class apparel, created by a brand with deep roots in the sporting community.

Find out more about Team England