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Kukri Sports and Oshawa Vikings Champion Inclusivity at IMART World Cup

North America

Kukri Sports proudly celebrates the historic achievements of our partner, Oshawa Vikings Rugby Club, following their inspiring journey at the 2025 IMART World Cup in Spain.

With over 1,190 players, 32 teams and more than 70 matches, the tournament stood out as a global celebration of inclusivity, resilience and the unifying spirit of mixed ability rugby.

Players of all backgrounds, abilities and experiences were able to compete and share the field, break down barriers and celebrate community through the enjoyment of sport.

Oshawa Vikings, our partner based in North America, made history as they fielded both men’s and women’s squads in the tournament, with the women’s team making a groundbreaking semi-final appearance and the men’s team battling through to narrowly miss out on the silver plate semi-finals.

A Kit That Unites & Empowers

As official kit partner, Kukri proudly supported the Vikings with custom-designed kits that embodied their values and identity.

The jerseys were tailored for all body types, with seamless adaptations for visually-impaired players, ensuring everyone felt like a part of the team.

Laura Rouse, a key member of the women’s team who competed in her first international tournament, said, “I truly felt like an athlete wearing very comfortable kit, but the real honour came with the show of the Canadian flags.

“They were easily identified by other teams, and our kit was so highly-sought after the tournament by other players.”

Ingrid Schurr, who played a key part in adapting the designs to be inclusive for all her teammates, said, “The kit united us as a whole team and in my case the vision impaired features helped me track better on the field.

“They were also built in so it just looked like a cool design, as opposed to a vision impaired add on. That made me feel fully included.”

More than a Tournament

For the Oshawa Vikings, the impact of the tournament goes far beyond the scoreboard.

As Heather Bews reflected, “This tournament proved that rugby is a sport for anyone – regardless of labels, ability or experience.

“It gave me a sense of belonging and showed the world that with the support and opportunity, everyone is capable of greatness.”

Highlights from the tournament were as varied as the players themselves. For some, it was the joy of helping a player score their first-every try. For others, it was about family pride – like Will Smith Sr., who scored a try off an offload from his son.

“It was everything. A testament to the unifying nature of mixed ability sport in one moment.”

Women’s team player, Britni Czop, shared her story, “I’ve been playing rugby for over ten years and have to say, the fourth game will forever be my favourite game I have played.

“We were up in points and as a team we helped one of the abilities players on the other team score her first try. We pretended to get hit by her and yet she just kept going with the biggest smile and scored her first try,” she recounted.

“I don’t think there was a dry eye, and it was a perfect example as to why we play mixed ability rugby for those incredible moments.”

Driving Inclusion Forward

Kukri’s involvement with the Oshawa Vikings reflects our broader commitment to championing inclusivity in all sports.

We believe every athlete deserves to feel valued, seen, supported and empowered in their sport and the kit they wear.

“IMART has expanded our global rugby connections. We’re committed to sharing this experience to help grow mixed ability rugby in Canada,” said Head Coach John Watkins.

From grassroots beginnings to global representation, Kukri is honoured to support the teams, players and movements that are shaping the future of sport, for everyone.

Find out more about Oshawa Vikings

TUMBLING SENSATION MEGAN KEALY NAMED NEW BRAND AMBASSADOR FOR KUKRI SPORTS

United Kingdom

Kukri Sports is proud to announce British Gymnast Megan Kealy as their newest brand ambassador.

This exciting collaboration strengthens Kukri’s long-standing presence with the sport and its leading athletes, reflected in their partnership with British Gymnastics.

A World Champion and Rising Star

Megan, crowned World Champion at the 2021 Trampoline, Tumbling and DMT World Championships in Azerbaijan, is widely regarded as one of Britain’s most exciting gymnasts.

Throughout her career, she has amassed an impressive six World Championship team medals and three individual medals, with five of those being gold.

The announcement comes at a key time for Megan as she prepares to represent British Gymnastics at the World Games in China from 7th – 17th August.

A New Chapter with Kukri Sports

Commenting on her role, Megan shared, “it means a great deal. It’s opening the doors for me as an athlete in a non-Olympic discipline.

“It’s partnering with a brand that is getting their name out there worldwide, so it’s a big honour for me.”

She also highlighted the synergy between her values and those of Kukri Sports. “They cater for all athletes across all sports and have good quality sportswear,” she said.

“I really loved our Kukri kit when we first got it. The GB kit and the first item I got was the ones with the strapline ‘wear with pride’ on. It was good quality and really stood out.”

World Games Focus & Tumbling Journey

Looking ahead to the World Games in China, Megan is determined to make her mark.

“I just want to try and enjoy every minute of it and perform the best that I can.

“I’m going to give it everything I have got.”

Her gymnastics journey began early, following in her brother’s footsteps. “I started in gymnastics because my brother did it, and then I got picked for a tumbling group aged seven,” she recalled.

“I just love gymnastics and what I do every day.”

Building a Legacy

Beyond the upcoming World Games, Megan has her sights set on something even greater – building a meaningful legacy with her sport.

“My ultimate goal is the World Games, so hopefully it does go well,” she said.

“I’m just looking to build a legacy for myself, and for people to remember me for the person I am out on the floor.”

This collaboration, developed in close partnership with British Gymnastics, reflects our ongoing commitment to supporting athletes at every level and discipline.

As Megan returns to the spotlight for the World Games, she does so not only as an extraordinary athlete, but as a role model, leader and now, a proud Kukri ambassador — proudly representing a brand that champions athletes at every stage of their journey.

Kukri Sports Announce New Partnership with International School of London (ISL)

United Kingdom

Kukri Sports has teamed up with the International School of London in a new multi-year partnership that will see Kukri become the official sportswear supplier to the school.

This new partnership will provide ISL’s students, staff, and sports teams with high-quality, customised sportswear designed to support performance, comfort, and team identity across all levels of sport. Kukri will work closely with the school to develop a bespoke range that reflects the school’s values, international spirit, and commitment to excellence in education and sport.

Josh Beal, Sales Director at Kukri Sports, commented:
“We are delighted to partner with International School of London, a school that shares our values of inclusion, ambition, and community. Our goal is to enhance the sporting experience for students through innovative and durable apparel that promotes pride and performance. We look forward to building a strong relationship with the ISL community over the coming years.”

The International School of London, is renowned for its culturally rich and globally-minded environment, offering the International Baccalaureate (IB) curriculum to a diverse student body. Sport plays a key role in the school’s holistic approach to education, and this partnership reinforces its dedication to providing students with outstanding resources and opportunities.

Louis Demacque, Head of Primary & Secondary PE at International School of London, said:

“We’re delighted to launch our new sports kit in partnership with Kukri Sports. The high-quality range ensures that all our students – boys and girls – feel confident and comfortable across all activities. We’re equally proud of the staff and bespoke varsity kits, which reflect the strength of our sporting community here at ISL.”

This collaboration marks another milestone in Kukri’s continued growth in the education sector, where the brand continues to be a trusted partner for schools and institutions seeking quality and innovation in teamwear.

To learn more about ISL, visit www.isllondon.org

Visit the ISL shop here.

Youth Talent Programme Ambassadors Shine At England Athletics Championships

United Kingdom

Kukri Sports proudly celebrates the outstanding performances of six Youth Talent Programme (YTP) Ambassadors who competed at the England Athletics Senior, U20 & Para Championships.

Harriet Court, Euan Murray, Isabelle Stamp, Alice Howie, Qi-Chi Ukpai and Isabella Turner all showed their talent in Birmingham, representing their clubs and Kukri across multiple events from 25-27 July.

The Youth Talent Programme, supported by Kukri, is vital in nurturing promising young athletes, providing them with essential resources and mentorship as they advance in their athletic careers,

Through the ongoing partnership, Kukri play a key role in supporting and developing selected athletes both on and off the track.

National Titles, Personal Bests and Podium Finishes

Harriet Court delivered a standout performance, claiming the U20 Women’s javelin title and securing a second placed finish in the senior women’s event. “It’s always a great opportunity to perform at such a high-level competition.

“Competing in that environment is really motivating, and I’m proud to represent my club and Kukri.”

She added, “I’m proud to have won the competition. Even though none of us threw particularly well because of the rain, I managed to pull it out on my last throw, which was really pleasing.”

Qi-Chi Ukpai added another national title to her impressive record, becoming the U20 Triple Jump champion and earning her ninth national crown.

“It’s been especially great to have that support from Kukri in my first year competing against athletes at the under-20 level!”

Qi-Chi also celebrated a milestone of consistency, sharing, “I had my first competition series where every single jump was above 12 metres.

“I have loads of improvements to make, but overall it was a great learning experience.”

Euan Murray impressed in the para-ambulant sprints, setting personal bests in both the U20 100M (T49) and 200m (T41) events.

“Representing Kukri and Team Bath at this level of competition was a true privilege!

“Seeing all the Kukri sponsorship and branding at the competition made me proud to be representing the brand.”

Euan is now setting his sights on next weekend’s British Championships, stating, “I definitely feel like I achieved my goals this past weekend.

“Now it’s full focus and recovery and looking to rub sub 11.95 in the 100m again.”

Alice Howie threw a personal best of 55.11m in the third round U20 hammer throw, a result that met her long-season target.

“It’s definitely more nerve-wracking to represent Kukri and my club at the higher-level events, but it’s ultimately really exciting.

“It’s a great feeling to have thrown a distance I’ve been aiming for all season. The season is not quite finished yet though and I’m always aiming to throw further.”

Isabelle Stamp rounded out the weekend with a bronze medal in the U20 shot put, ending her personal season on a high.

“Every time I put on my club vest, it feels like a huge honour.

“This season has been up and down, but ending it with a bronze medal was nice to show that the work I’m putting in at training is paying off.”

Isabella Turner narrowly missed a personal best in the U20 pole vault (F23) event, but showed clear signs of technical progress.

“Representing Kukri as well highlighted the importance of the support through the YTP and how that has helped me,” she said.

“My goals were to place first in the Euro U20 trials and to have a good attempt at a PB height, both of which I succeeded.”

Kukri Sports extends its congratulations to its ambassadors for their had work and success at the Championships.

Their achievements are not only a celebration of individual excellence, but also a shining example of the power of structured development and support through the YTP.

For more information about our Youth Talent Programme Ambassadors and their journeys, please visit here.  

Kukri Sports Gears Up for Glasgow 2026 Commonwealth Games

With just one year to go until the world’s finest athletes descend on Scotland for the Glasgow 2026 Commonwealth Games, Kukri Sports is proud to celebrate this milestone alongside Team England, as their Official Kit Supplier, and begin the countdown to one of the biggest multi-sport events on the planet.

From 23 July – 2 August 2026, Glasgow will welcome over 5,000 athletes from 72 nations and territories of the Commonwealth to compete across 10 sports and disciplines – from athletics to aquatics – in a spectacular celebration of sport and community.

Kukri Sports, as long-standing partners of Team England, is already hard at work designing and producing the iconic kit that the athletes will wear as they strive for glory. Having supported Team England since 2014, we take pride in helping the athletes look and feel their best as they represent their country on the international stage.

For Glasgow 2026, sustainability will also take centre stage in our approach, with a focus on producing kit using more environmentally responsible materials and processes — reflecting both Kukri’s and Team England’s shared commitment to a more sustainable future for sport.

Glasgow 2026 promises to deliver a Games like no other, building on the city’s rich sporting heritage and vibrant culture. Fans can expect electrifying action across iconic venues, showcasing traditional and contemporary sports with equal passion. The Games’ inclusive programme will once again feature fully-integrated para-sports, highlighting diversity and excellence in equal measure.

Josh Beal, Sales Director at Kukri Sports, said:
“We’re thrilled to join Team England in marking the one-year-to-go milestone for Glasgow 2026. These Games are a pinnacle of the sporting calendar, and it’s an honour to play our part in supporting Team England as they prepare to inspire the nation. Our design and production teams are focused on delivering a kit that reflects the pride, heritage and ambition of Team England athletes — while also making sustainability a key priority as we look to reduce our environmental impact.”

Kukri Sports invites fans and followers to join the countdown and show their support for Team England as the athletes prepare to make history in Glasgow. Visit our Commonwealth Games Hub and follow our channels for exclusive behind-the-scenes content, kit reveals, and updates as the Games approach.

For more information on Glasgow 2026, visit: www.glasgow2026.com
For more information on Team England, visit: teamengland.org

Kukri Sports and University of Westminster Partnership Announcement

Kukri Sports has teamed up with the University of Westminster in a new multi-year partnership that will see the brand become the official sportswear supplier for the university’s teams, staff, and students.

Blending performance with personalisation, the collaboration will deliver custom-designed apparel that captures the energy and identity of Westminster’s vibrant community.

“We are thrilled to partner with the University of Westminster, an institution that shares our values of inclusivity, innovation, and excellence,” said Josh Beal, Sales Director at Kukri Sports. “This partnership is not just about providing sportswear; it’s about empowering students and enhancing their university experience through sport.”

The University of Westminster, known for its diverse and vibrant student body, offers a wide range of sports and fitness activities across its campuses. This partnership with Kukri is expected to enhance the university’s sports programs, providing students with high-quality apparel that fosters team spirit and performance.

“We’re thrilled to partner with Kukri and excited about the opportunities this collaboration brings. Their commitment to quality and performance aligns perfectly with our values, and we look forward to providing our teams with sportswear that reflects our shared dedication to excellence.” Steve Owen, Director of Membership Services

This collaboration follows Kukri’s successful partnerships with other UK universities, including Loughborough University and the University of Exeter, where the company has supported athletic programs and student development initiatives.

University of Westminster

The University of Westminster offers a range of sports facilities that support student well-being and athletic activity. The Harrow Campus hosts “The Den,” a modern sports hall and gym, free for students and staff. The Regent Street Gym offers cardio and weight equipment, personal training, and group classes. The Chiswick Sports Ground includes pitches for various sports and a pavilion. These facilities help foster a vibrant sports culture and support active student teams through the Students’ Union.

For more information visit www.westminster.ac.uk

CELEBRATING NINE YEARS OF SPORTING EXCELLENCE WITH HEREWORTH SCHOOL

New Zealand

Hereworth School has recently debuted its brand-new rugby jersey, designed and supplied by long-standing sportswear supplier Kukri Sports, who have an office in New Zealand.

A partnership built on pride and performance

The developments mark nine years of trusted partnership, a collaboration that continues to fuel the school’s sporting success and reinforce its strong sense of identity, both on and off the field.

The jersey pays tribute to the original colours and classic styling first worn when the school was founded in 1927.

The design not only honours past generations of Hereworth athletes, but also connects today’s students to the enduring values of discipline, teamwork and school pride.

The first XV rugby team debuted the jersey in an action-packed morning of sport, winning their game along with the hockey and 2nd XI football match against Lindisfarne.

Driving participation and growth

Kukri continues to play a key role in supporting Hereworth’s sporting programme, empowering students across a variety of sports to compete with pride.

Recent highlights include the launch of the school’s first-ever Netball team, as well as multiple teams competing in fixtures against other schools. A standout moment last year was the winter prep fixture against Scots College, which saw 108 students compete across various sports – including the girls’ football teams playing their first-ever match against each other.

A partnership built on pride and performance

The developments mark nine years of trusted partnership, a collaboration that continues to fuel the school’s sporting success and reinforce its strong sense of identity, both on and off the field.

The jersey pays tribute to the original colours and classic styling first worn when the school was founded in 1927.

The design not only honours past generations of Hereworth athletes, but also connects today’s students to the enduring values of discipline, teamwork and school pride.

The first XV rugby team debuted the jersey in an action-packed morning of sport, winning their game along with the hockey and 2nd XI football match against Lindisfarne.

Driving participation and growth

Kukri continues to play a key role in supporting Hereworth’s sporting programme, empowering students across a variety of sports to compete with pride.

Recent highlights include the launch of the school’s first-ever Netball team, as well as multiple teams competing in fixtures against other schools. A standout moment last year was the winter prep fixture against Scots College, which saw 108 students compete across various sports – including the girls’ football teams playing their first-ever match against each other.

Speaking on the partnership, Mark McConnell, General Manager at Kukri New Zealand, said “Hereworth has been a great partner for us.

“We value the close collaboration with the school, and we look forward to working with them and continuing to support their students’ participation and help them reach their full potential.”

A strong sporting culture

Based in Havelock North, Hereworth is one of the region’s premier independent and co-educational preparatory day and boarding schools from students from Years 0-8.

The school offers a comprehensive sports programme, with summer and winter sports teams competing in local weekly competitions in tennis, cricket, softball, teeball, football, netball, hockey and rugby.

Hereworth also boasts state-of-the-art facilities, including a six lane 23 metre swimming pool, four artificial tennis courts, five grass wickets and purpose-built rugby and football fields.

Speaking on the new jersey, Tom Hill, Hereworth 1st XV rugby coach said, “It’s special to be turning the clock back in our new traditional 1st XV jersey.

“It perfectly reflects the past and also proud history. We really appreciate Kukri’s work on this, allowing our players to represent the school with pride.”

Supporting school sport across New Zealand

Kukri’s partnership with Hereworth school is one of many long-standing relationships the brand holds with schools across the country.

As a dedicated supplier to the education sector, Kukri New Zealand also provides high-performance sports and PE apparel to institutions such as Christchurch Boys High, Southland Boys High, Karamu High School, Napier Boys High and Rotorua Boys high.

These partnerships reflect Kukri’s commitment to fostering participation, pride and performance in school sport – from grassroots to elite level.

Looking ahead

As the partnership nears its tenth year, Kukri remains dedicated to supporting Hereworth school by continually evolving the kit and backing the school’s growing sporting ambitions.

Find out more about Hereworth School

The Power of Motivation: How Elite Athletes Stay Driven to Perform

United Kingdom

Whether it’s chasing a new personal best, returning from injury, or representing their country, sport is about more than talent or physical ability, but also the inner mindset that keeps athletes going through challenges, setbacks and pressure.

As a global sportswear provider, we’re committed to supporting this whole journey by providing innovative, high-performance kit that helps athletes feel confident, focused and empowered to perform at their best.

We spoke with four of our elite ambassadors – nine-time Paralympic champion Hannah Cockroft CBE, world number ten ranked beach volleyball duo the Bello Brothers and England Lacrosse international Liv Thomas to explore how they stay motivated.

Hannah Cockroft CBE

“Mindset plays a massive role in my training and competition. It’s so hard to get a good session in when your mind is determined not to enjoy it,” she said.

“I truly believe that 50% of winning is believing you can.”

To sharpen that belief, Hannah uses visualisation to prepare mentally for each race, allowing her to focus and eliminate distractions.

When it comes to performance wear, practicality and psychology are equally important.

“I need clothing that works with my race chair and doesn’t distract me mid-session.

“It’s also about looking elite, because when you look the part, you feel the part.”

Javier & Joa Bello

For the Bello Brothers, mental preparation is at the core of their world-class performance, beginning long before the first serve.

“We always begin tournament days with a morning activation — light training, scouting opponents, and setting a game plan. That structure gives us confidence and helps manage pressure.”

As brothers and teammates, their unique connection fuels their performance.

“In beach volleyball it’s just the two of us — no coach, no substitutions. Trust is one of our biggest strengths. It’s taken years to build that bond.”

Liv Thomas

After two major injuries in just 18 months, Liv knows exactly how motivation and resilience intertwine.

“Staying in touch with my teammates and sharing my journey online helped me stay accountable and reminded me of how far I’d come,” Liv reflects.

Returning to the international stage has given her a new appreciation for the sport.

“I’ve become so much more grateful for every time I get to step on the pitch.

“Putting on that England shirt again was such a powerful moment. Wearing it just motivates me to keep working and to never take it for granted.”

What Motivation Means to Them

We asked each athlete to sum up what motivation in sport means to them:

Hannah Cockroft CBE: “Motivation is waking up every day and wanting to be better than yesterday.”

Javier & Joa Bello: “It’s the drive to prove to ourselves that we belong with the best.”

Liv Thomas: “Motivation is knowing how far I’ve come and how far I still want to go.”

Motivation, powered by performance

Motivation looks different for every athlete — but mindset is what drives progress. Kukri is proud to support athletes through every step of their journey, with sportswear that empowers them to perform, focus, and keep moving forward.

Find out more about our ambassadors

Want to know how we can help you? Get in touch with us today

KUKRI SPORTS ANNOUNCES NEW PARTNERSHIP WITH THE ROYAL AIR FORCE CENTRAL FUND

Kukri Sports strengthens commitment to supporting UK armed forces personnel through new collaboration with the RAF Central Fund.

Kukri Sports is proud to announce a new partnership with the Royal Air Force Central Fund, reinforcing its dedication to providing high-quality sportswear to UK armed forces personnel.

As an organisation committed to promoting physical activity and well-being among serving RAF personnel, the RAF Central Fund plays a vital role in supporting the health and fitness of the Royal Air Force community. Through this partnership, Kukri Sports will supply bespoke, high-performance sportswear to RAF athletes, ensuring they have the best apparel to perform at their peak across a variety of disciplines.

Commenting on the partnership, Josh Beal, Sales Director at Kukri Sports, said: “We are delighted to be partnering with the RAF Central Fund to support their mission of keeping RAF personnel active. At Kukri, we pride ourselves on delivering innovative and high-quality sportswear solutions, and we are honoured to contribute to the health and performance of those who serve our country. This latest collaboration, following our partnership with British Army Sports, highlights our ongoing commitment to supporting the UK’s armed forces.”

Ross Perriam, CEO at the RAF Central Fund, said: “Our aim is for all serving RAF personnel to develop their full potential through sport and physical activities.

An integral part of this is ensuring that they have the best possible equipment and kit in which to participate in.

We are delighted to have the support of four strong brands, each providing high-quality sporting clothing and equipment and all-round excellent value for money to the RAF.

Collaborating with leading sportswear brands that are economically sustainable was a key goal for the Fund. With responsible consumption and production at the forefront of our values, it was important to us that we work with suppliers who share our environmental ethics.”

The partnership will see Kukri Sports provide custom-designed kit for a range of RAF Central Fund-supported sports initiatives, with a shared goal of fostering physical well-being and promoting active lifestyles within the RAF.

Learn more about the RAF Central Fund.