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INSPIRING TOP TIPS FROM PARA-ATHLETES

In celebration of the determination, resilience and passion that define para-sport, Kukri Sports has brought together the voices of inspiring para-athletes to share their top tips for those starting out in their sporting journey.

 Offering insight, encouragement and advice drawn from their own experiences, these tips highlight the power of perseverance and the importance of community within sport.

Through its ongoing ‘Beyond Limits Together’ campaign, Kukri has shown its continued support and commitment to para-athletes – showcasing inspiring individuals from grassroots to international level who continue to break barriers and motivate the next generation.

Hannah Cockroft CBE – 9x Paralympic Champion

A true icon of para-sport, Kukri ambassador Hannah Cockroft CBE has become one of Britain’s most decorated athletes.

Recently adding two more world titles in the T34 100m and 400m, setting a new championship record and securing her 18th world title at the World Para Athletic Championships, she continues to inspire through her success and passion for helping others discover their potential.

“Try everything, you never know where you’ll find your passion. I tried so many sports before discovering wheelchair racing, and it completely changed my life.

“Don’t expect success straight away. Every performance requires hours and hours of practice. Trust the process and do the work because the end result is worth it.

“Ask questions, lean on others and don’t be afraid to give it everything. Don’t be afraid of putting 100% in, I hear so many athletes say they wish they’d tried harder,” she said.

“If you don’t go for it, you’ll never know and that gold medal could be in that last 1%! So don’t fear hard work, it’s so satisfying to sit back and be able to say that you gave it your absolute best.”

Amy Thompson – F41 Para Shot-Put Athlete

A rising star in British para-athletics, Kukri ambassador Amy Thompson’s journey is one of dedication and perseverance.

Having made her international debut at the World Para Athletics Championships, she continues to push boundaries and inspire others.

“Don’t be afraid to compete alongside able-bodied athletes. It can be easy to compare yourself, but focus on your own progress and achievements within your category as that’s what matters most,” she explained.

“Don’t be afraid to ask for help. Finding competitions or the right equipment can be tough, so reach out to coaches or fellow athletes for advice. There’s always support if you’re willing to ask.”

Elana Brand – Wheelchair Basketball Athlete, Loughborough University

Elana Brand, who helped Loughborough Lightning Wheelchair Basketball team finish runners-up in the Women’s Premier League last season, shares her perspective on trying new things and finding your passion.

“The best piece of advice I would give to someone is just to give everything a go because eventually you will find something you love and then stick with it,” she said.

Terry Bywater – British Wheelchair Basketball Senior Men’s #7

Terry Bywater, a senior member of the British Wheelchair Basketball team and 2024 Paralympic Games silver medallist, offers practical tips for athletes looking to improve their game and enjoy sport.

“Always set realistic goals – be patient and focus on quality over quantity. For me, celebrating your successes, no matter how big, is really important.

“It helps you stay motivated and love the sport you are playing.”

Driving Change Through Para-Sport

Through partnerships with organisations including Team England, British Rowing, British Fencing, England Athletics as well as universities worldwide, Kukri continues to support para-athletes on and off the field.

By providing adaptable, inclusive and high-performance apparel, Kukri enables athletes to excel while helping drive progress towards a more equal sporting landscape.

Kukri remains committed to driving change and creating equal opportunities across sport at all levels.

Beyond Limits. Together.

KUKRI SPORTS EXTENDS LONG-STANDING PARTNERSHIP WITH ROCK RUGBY

North America

A partnership built on pride, performance and provincial passion continues to grow stronger.

Kukri Sports is delighted to announce the renewal of its long-standing partnership with Rock Rugby, reaffirming a relationship that has been at the heart of Newfoundland rugby for more than 15 years.

The new four-year agreement cements Kukri’s role as the official kit supplier for Rock Rugby, delivering bespoke, high-performance apparel designed to meet the demands of the game while reflecting the proud identity of Newfoundland rugby.

The renewal follows a standout year for the Newfoundland Rock rugby program, which proudly hosted and competed in this year’s Canada Summer Games.

“The Newfoundland Rock Rugby programme are happy to extend our relationship with Kukri Sports. The quality of the gear provided is perfect for the demands of rugby and allows our players to loom great when representing our province,” said Morgan Lovell, Technical Director at The Newfoundland Rock Rugby Program.

Jamie Williams, Vice President at Kukri Sports North America, said “The partnership is a true reflection of mutual respect, shared values and a relentless commitment to excellence.

“Together, we’ve built more than just team apparel, we’ve built a legacy grounded in teamwork, passion and pride. We look forward to a continuation of this relationship over the next four years.”

This renewal once again highlights Kukri’s continued commitment to supporting the growth of rugby not only in the province of Newfoundland and Labrador, but also Canada wide.

Together, these collaborations underline Kukri’s ongoing commitment to empowering rugby communities and providing apparel that performs as strongly as the athletes who wear it.

About Newfoundland Rock Rugby

Rock Rugby operates a comprehensive rugby programme across Newfoundland and Labrador, running junior boys’ and girls’ teams at all age groups, along with senior men’s and women’s sides and a dedicated academy program focused on developing the next generation of rugby talent.

The organisation also proudly represents the province in the Rugby Canada National Junior Championship (RCNJC) and remains dedicated to developing homegrown players and promoting the sport’s growth throughout Newfoundland and Labrador.

Find out more about Rock Rugby

Kukri Sports Driving the Growth of Pickleball as Irish Nationals Return to Lisburn

Ireland

Kukri has long been committed to supporting athletes and communities across both mainstream and niche sports.

From volleyball to dragon boat racing and pickleball, Kukri provides high-performance kit designed to help players perform at their best, while also helping grow emerging sports across Ireland.

With teams in Lisburn, Holywood, Belfast and Sandyford, Kukri is proud to support pickleball at every level, ensuring players have the kit, backing and confidence to thrive.

 From November 6-9, Lisburn Pickleball Club will once again host the Kukri Irish Pickleball Nationals, Ireland’s premier pickleball event.

The tournament will feature multiple divisions by age and skill rating, ensuring fair and competitive play for everyone. Competitors will battle it out in Round Robin play followed by knockout rounds, with divisions spanning from 18+ to 70+, giving players of all levels a chance to shine.

Kukri’s partnership with Pickleball Ireland is about more than sponsorship, it’s about identity, pride and performance.

The Lisburn players will once again step onto court wearing their custom kit, designed for comfort, breathability and style.

Pride in Every Stitch

Powered By Passion

“At 81, I’ve played a lot of sport in my time – from international squash & hockey to countless tournaments around the world, but pickleball has completely captured me.

“It’s competitive, social and keeps me young at heart. I still love stepping onto the court, giving it my all and somehow I’m still managing to bring home medals!”, said Stephanie Lynas, Lisburn Pickleball Club, Gold Medal Winner at the Kukri Irish Pickleball Nationals 2024.

Julie Nicol, winner of 14 medals in Ireland and UK competitions, added.

“Competing means a huge amount to me. It’s not just about playing matches, it’s about representing our club and seeing how far pickleball has come in the country.

“I started playing since 2018 after a friend introduced me to it and I was instantly hooked. I’ve been lucky to play in tournaments in multiple countries!”

“I’m absolutely buzzing to be playing at the Kukri Irish Nationals again this year,” said Nicki Wilson, Lisburn Pickleball Club player and multiple gold medallist.

“I’ve been lucky enough to win a few medals over the years, but honestly, it’s the atmosphere and friendships that keep me coming back.

“The Kukri gear is top-notch, the fit and quality are fantastic and I love the design of this year’s tops. It really feels like we’re part of something special.”

Expanding our Footprint in Ireland

Through partnerships with Pickleball Ireland and other sporting communities, Kukri continues to champion the growth of niche sports like pickleball and volleyball. These collaborations help provide athletes with access to quality apparel, professional support, and the visibility needed to keep these sports thriving.

Neil Patterson, Country Manager for NI and ROI, said “We’re incredibly proud to support the Pickleball Nationals once again.

“It’s fantastic to see players of all ages and abilities coming together to compete. It’s a rapidly growing sport across Ireland, and to be a part of that journey by raising awareness and providing quality kit is something we’re very passionate about.”

As the excitement builds for the Kukri Irish Pickleball Nationals 2025, Kukri extends its warmest wishes to every competitor taking part — from seasoned medal winners to first-time entrants.

Black History Month Athlete Spotlight: Netball Star Samantha Wallace-Joseph

United Kingdom

This Black History Month, Kukri Sports is proud to celebrate athletes who inspire, empower and redefine what excellence looks like.

One such athlete is Samantha (Sammy) Wallace-Joseph, goal shooter for Loughborough Lightning.

In her debut season with Lightning, Sammy scored 272 goals, helping the team reach their fifth consecutive grand final and finishing as the club’s top scorer.

Kukri is proud to provide Loughborough Lightning’s official playing and training wear, supporting Sammy and the team both on and off the court.

From Grassroots to the Global Stage

Sammy’s netball journey began at school, nurtured by mentors who recognised her talent early.

“I first started playing netball at school level when I was six years old. A teacher saw potential and supported my every step of the way,” she recalls.

Her dedication led her to her first senior national team call-up at just 14 years old, and eventually to a professional career in Australia before returning to the UK with Lightning.

Her career has been defined not only by talent but also by resilience. She has overcome being far from home, personal loss and injury.

“Despite the challenges, I could always hear my Dad’s voice reminding me, ‘Don’t give up.’ Those words became my source of strength and motivation through the hardest times.”

Life with Loughborough Lightning

Since joining Lightning, Sammy has become a key player and role model.

Despite missing the start to the 2025 Netball Super League season due to surgery, she regained her rhythm and was recognised as ‘Fans’ Player of the Year’.

“I truly enjoyed interacting with the fans. Those sweaty post-game cuddles brought me so much more comfort and joy. Knowing I can be someone they look up to and aspire to be like means the world to me.”

Reflecting on the season, she adds “Although I wasn’t pleased with my shooting percentage, I was grateful to pull on a Loughborough Lightning dress and play in front of such a supportive crowd every week.”

Looking ahead, Sammy’s focus is on staying healthy and helping Lightning go one step further. “My hopes for the 2026 season are simple – to stay healthy and injury-free.

“For my team, I hope we continue to trust the process and take things one step at a time.”

Celebrating Black Glory

For Sammy, Black History Month is about recognising achievement, resilience and excellence within the black community, not just struggles.

“We often talk about black history but rarely about black glory,” she explains.

“By promoting education and awareness, other cultures can gain a deeper understanding of both the past and present moments that have shaped our society.

“This understanding helps build empathy, fight racism and strengthen our grasp of identity and diversity.

“Black History Month isn’t just about celebrating triumphs – it’s about recognising challenges, honouring resilience and appreciating success.”

Kukri’s Commitment Beyond Black History Month

As the official partner of Loughborough Lightning, Kukri is proud to support athletes and individuals like Sammy, championing their achievements and celebrating the inspiration they bring both on and off the court.

While Black History Month is an important moment to highlight these stories, Kukri’s commitment to equality, diversity and inclusion continues all year round – helping to drive change, encourage participation and celebrate representation.

To learn more about our support, visit here.

BLACK HISTORY MONTH ATHLETE SPOTLIGHT: TALENTED RUGBY SCHOOL STUDENT JORDAN

United Kingdom

This Black History Month, we’re celebrating athletes who inspire, break barriers and champion representation in sport.

Through our long-standing partnership with Rugby School, Kukri Sports provides bespoke performance and training wear, supporting student-athletes like Jordan in reaching their full potential on and off the pitch.

Jordan’s journey from local clubs in Coventry to Northampton Saints Academy is a testament to dedication, resilience and leadership.

From Grassroots to the Academy

Jordan’s rugby journey began at just five years old at Wasps FC, inspired by his rugby-mad family.

“My dad took me down, and I naturally never looked back. Rugby has been a part of my life for as long as I can remember,” he says.

He continued his development at Barkers Butts in Coventry, playing every Sunday from U9s to U16s.

“My club coaches at Barkers Butts have influenced my development massively, with them seeing me grow as a rugby player and a person from the age of 9 to 16,” he explained.

“The coaches challenged me throughout the years to not only be a good rugby player, but also a good person which has been one of the most important factors in my progress.”

Rugby School’s Impact

Being part of Rugby School’s prestigious rugby programme has been pivotal for Jordan’s development.

“Every day there are opportunities to get better, from strength and conditioning sessions to 1-1 skill coaching.

“This constant access has been vital for my progress,” he explains.

Representing the school on the pitch also carries personal significance for Jordan. “It means everything. Seeing all the hard work they put in to make our experience the best possible motivates you to give everything for the school on the pitch.”

Balancing Sport and Academics

Jordan manages his rugby commitments alongside his studies through structured study sessions, academic clinics and careful weekly planning.

“Teachers are understanding and provide reasonable support if I have to miss a lesson due to rugby.

“Balancing has taught me time management and discipline.”

Reflections on Black History Month

Born in South Africa, Jordan sees Black History Month as a time to recognise resilience and celebrate the achievements of black individuals globally.

“I’ve come to appreciate how sport, particularly rugby, can serve as a way to unify people and put aside any differences people may have.

“It inspires me to play with purpose, to uplift my teammates and to advocate for inclusivity in sports.”

Career Ambitions

Looking ahead, Jordan aims to earn a professional contract with Northampton Saints or continue playing at BUCS level for a university.

“Rugby School prepares you for professional environments by offering opportunities to improve every day and develop a professional mindset.”

Standing Firm in Power and Pride

Jordan’s story is one of dedication, resilience and growth – a journey from grassroots rugby to elite pathways, shaped by mentors, perseverance and purpose.

We’re proud to celebrate and support athletes like Jordan, whose achievements on and off the pitch embody the spirit of Black History Month – standing firm in power and pride.

Black History Month Athlete Spotlight: University of Derby’s Tshila Munyai

United Kingdom

This Black History Month, we’re spotlighting athletes who are defying expectations and inspiring progress in their sport, in the classroom and beyond.

For Tshila Munyai, a University of Derby performance scholar and rising track cyclist, sport has been more than competition – it’s been a story of recovery, resilience and relentless ambition.

As the official kit supplier for the University of Derby, Kukri Sports provides high-quality, bespoke performance wear for competition, training and leisurewear, including the university’s performance scholarship programme, which helps athletes like Tshila pursue their sporting and academic goals.

From recovering from a major injury at 15 to winning gold at the 2024 South African National Track Championships and joining Derby’s prestigious cycling programme, Tshila’s journey is one of opportunity, determination and drive.

Finding His Way to the Track

Tshila’s path to cycling began in unexpected circumstances.

“I suffered an ACL injury and underwent reconstructive surgery.

“During my rehab, I used my dad’s road bike and trained in the gym to rebuild my strength. Over time, I developed a strong interest in powerlifting and Olympic weightlifting, and I was fairly strong and loved pushing my limits.”

During COVID-19 lockdown, the South-African born athlete organised a virtual charity ride with Ride for Unity, an experience that deepened his love for the sport.

“I joined a cycling team to improve my skills, and it was there I was encouraged to give track cycling a shot – and I’ve been riding in circles ever since.”

Rising Through the Ranks

In just four years, Tshila has gone from a complete newcomer to one of the top three ranked cyclists in Africa, competing internationally and medalling at major events.

“Track cycling has opened so many opportunities,” he explained.

“It’s taken me around the world, allowed me to race against the best and meet incredible people along the way.”

That perseverance paid off at the 2024 South African National Track Championships, where he won gold in the team sprint.

“Winning that gold was incredibly meaningful. It represented the culmination of recovering from injury, starting a brand-new sport and finally achieving success.”

From South Africa to the UK

After years of competing provincially and nationally, Tshila made the move to the UK to pursue both his academic and sporting ambitions.

“My transition from South Africa to the UK has been fairly smooth, thanks to the amazing support system I have here.

“The University’s performance scholarship has been fantastic. It’s allowed me to train like a full-time cyclist while continuing my studies. The strength and conditioning support, workshops and flexibility make it possible to perform at a high level both on and off the track.”

Motivation and Mindset

For Tshila, family remains his greatest source of motivation.

“Without my parents, none of this would be possible. I’m so appreciative of how much they believe in me and the sacrifices they’ve made.”

He also credits his love for structure and discipline, qualities that cross over between cycling and engineering.

“The dedication needed in cycling has made me more proactive in my studies. I prepare for exams just like I prepare for races.”

Representation and Legacy

Coming from South Africa, Tshila brings a unique and powerful perspective to Black History Month.

“Back home, we celebrate Heritage Day, which recognises the diverse cultures that make up our ‘Rainbow Nation’,” he explained.

“I see Black History Month as an important time to acknowledge and celebrate diversity across all areas of life – including sport and culture.”

Looking ahead, the talented track cyclist hopes to continue inspiring others while pursuing his dreams.

“I want to show people that it’s possible to chase big goals even when the odds aren’t in your favour.

“My aim is to represent South Africa at the 2026 Commonwealth Games, graduate with my engineering degree and compete at the 2028 LA Olympics.”

Standing Firm in Power and Pride

From overcoming adversity to representing his nation, Tshila Munyai’s story is one of resilience, gratitude and growth.

His journey reflects not only personal achievement but also the broader power of sport to unite, uplift and inspire.

We’re proud to celebrate and support athletes like Tshila, whose passion and purpose embody the spirit of Black History Month — standing firm in power and pride.

ELLIE STEVENS TRIUMPHS AT 2025 EUROPEAN MASTERS CHAMPIONSHIPS

North America

Kukri Sports is proud to celebrate our North America ambassador, Ellie Stevens, following her phenomenal performances at this year’s European Masters Championships.

The runner secured eight gold medals, including six individual titles and two team victories. Her achievement is a testament to years of dedication, resilience, and passion for running. At Kukri, we are honoured to support Ellie, providing her with bespoke race kit that allows her to compete at her highest level.

Surpassing Expectations

When asked about her success in Portugal, Ellie described the experience as “still a bit surreal.” Initially aiming for six individual golds, she was thrilled to exceed her expectations.

“Each medal tells a story of years of hard work, setbacks, and perseverance. Standing on that podium and representing Great Britain was incredibly emotional,” she said.

Personal Milestones on the Track

Ellie’s journey at Madeira included several personal milestones. She competed in her first ever track 10k, a challenge that tested her focus, consistency, and pacing.

“Once I settled into rhythm, I found myself really enjoying the atmosphere and the energy of the track,” she explained. “It reminded me that growth always happens when you step outside your comfort zone.”

She also set a personal best in the night 10k, crediting a combination of peak physical preparation, mental focus, and the electric atmosphere under the lights for her performance.

Memorable Races & Achievements

Every race brought its own meaningful moments. Ellie fondly recalled her track 10k debut, the 1500m which feels like home, and the 800m, a race that tested her perseverance.

“To come away with six individual golds over such a demanding schedule was incredibly fulfilling. Every race told its own story and added to a week I’ll never forget,” she said.

Balancing Life & Elite Performance

Balancing elite performance with life outside sport is a skill Ellie has honed over the years.

“Running gives me energy and purpose, so I build the rest of my life around that passion. I also make sure to stay grounded—spending time with family and friends, and finding joy in the process, not just the results. That balance is what allows me to perform at my best,” she explained.

Looking Ahead

With the Championships behind her, Ellie is already looking ahead to future competitions.

“This championship has lit an even bigger fire in me. I’m planning to target faster times on the track and road and prepare for the next World Championships. My focus is continual growth, seeing how far I can push my own limits while still loving every step of the journey,” she said.

As a Kukri ambassador, Ellie is proud to wear the brand that reflects her values of determination, teamwork, and excellence.

“Kukri stands for more than performance—it represents community, pride, and passion for sport. I hope to inspire others, especially masters and developing athletes, to chase their goals fearlessly and to show that age is never a barrier to achieving something great.”

Kukri congratulates Ellie on her fantastic achievements and is proud to support her as she continues to inspire athletes across the globe.

Black History Month Athlete Spotlight: GB Triple Jumper Deshawn Lascelles

United Kingdom

This Black History Month, we’re shining a light on athletes who are pushing boundaries, inspiring their communities and redefining what success looks like both on and off the field.

One of those athletes is Deshawn Lascelles, a rising triple jumper from Loughborough University, whose journey from grassroots competitions to representing Great Britain at this year’s World University Games reflects dedication, resilience and purpose.

Finding his Stride

Deshawn’s passion for athletics began long before he ever stepped onto the track.

“Growing up in a Jamaican household, athletics was always on in my house. Watching greats like Shelly-Ann Fraser-Pryce, Usain Bolt, Yohan Blake and Elaine Thompson inspired me.

“My love for athletics was fostered from a young age by my parents cheering our national heroes,” he explains.

While he played several sports growing up including football and basketball, one moment stood out.

“I used to play basketball, and I was really fast but also springy. I remember being smaller than the other players, but when they would go for a shot I would spring up and swat it out of the air and everyone would be surprised. That’s what drew me to jumps specifically.”

A Journey of Grit and Growth

Starting out triple jump at age 14 at a local and county level, Deshawn made early waves on the national scene.

“At 16, I had a huge breakthrough year – breaking a couple of records and finishing the indoor season ranked 11th in the world on the U18 rankings,” he recalls.

Despite this, his road to elite competition wasn’t easy.

“I had many years of injury problems. Overcoming those challenges took everything, but it made earning my first GB Vest at 22 at the World University Games even more meaningful.”

His debut at the Games in Germany marked a proud milestone, both mentally and physically.

“It felt so refreshing. When I got the call, I told my mum and she literally started jumping with joy – I’d never seen her that excited.

“Given all the setbacks, it was such a reward to finally wear the vest.”

Mindset and Motivation

Deshawn credits his family, particularly his parents, as his biggest inspiration that have enabled him to get to this stage.

“My parents wrapped me up in a blanket when I was one and came to the UK to start from scratch.

“The setbacks that they had to endure pushes me to keep going knowing that I come from such strong characters. They are both my biggest motivators, along with my younger sister, who’s my dedicated videographer at events.”

Balancing Life at Loughborough

Alongside training and competing, Deshawn is completing a degree in Human Biology at Loughborough University, while also running a small custom shoe business.

“It’s a lot, but I don’t mind being busy. I enjoy my degree, so it doesn’t feel like work.”

Looking ahead, he is focused on growth in his first senior season.

“This year, with my dissertation and graduation, I’m keeping my goals simple – to jump 16 metres consistently and secure a place on the European circuit.

“Long term, I’m aiming to represent Great Britain at the 2028 Olympics in LA.”

Representation, Reflection and Responsibility

For Deshawn, Black History Month is about gratitude and action.

“It’s about honouring the people who broke barriers, like Marcus Garvey and Bob Marley, but also continuing their legacy.

“Things are better than they were, but we can’t be complacent. It’s about following their example, pushing forward in my own field, creating opportunities and inspiring others to do the same.”

Deshawn also hopes to use his platform to educate and empower others.

“I want to help young black athletes understand and take pride in the unique qualities that shape their journey.

“Through both science and experience, I’ve learned how certain traits common in black populations can be natural advantages – but they also need tailored training and recovery.”

Standing Firm in Power and Pride

Deshawn Lascelles’ story is one of perseverance, purpose and pride – a reminder that representation in sport is about more than medals or personal bests. It’s also about education, resilience and inspiring others to believe in their potential.

We’re proud to celebrate, support and stand alongside athletes like Deshawn whose achievements, on and off the runway, embody the spirit of Black History Month – standing firm in power and pride.  

BLACK HISTORY MONTH ATHLETE SPOTLIGHT: ENGLAND LACROSSE’S ANNABELLE AKINTOYE

United Kingdom

As Black History Month progresses, we continue to celebrate athletes who are breaking barriers, inspiring others and shaping the future of their sport.

Annabelle Akintoye made history as the first Black woman to captain an England team at a major lacrosse tournament, leading the England senior women’s box team to fifth at the inaugural 2024 World Lacrosse Box Championships.

As proud partners of England Lacrosse, Kukri Sports supplies bespoke playing and training wear to all national squads and academies, fuelling the performances of athletes like Annabelle at the highest level.

Finding Passion and Purpose

Annabelle’s journey into the sport began at a young age when she was at school.

“I started playing at Queen Anne’s School when I was 11 years old. It was completely new to me; I had only played netball and hockey before moving there.

“I loved lacrosse because it combined all the things I enjoyed about other sports into one action-packed game, and that’s still the same 18 years later!”

Breaking Barriers

Annabelle, who plays as a defender, reflects on her historic role in the squad as one of the first two black players to play for an England women’s team in any format.

“It felt phenomenal, but also a little shocking! Sharing the honour with Davina Emetulu was an unforgettable experience.

“It also reminded me that there’s still work to do to break down barriers and create opportunities for others to enjoy the sport.”

Captaining England at the tournament in the USA was a moment she will never forget.

“It’s still something I’m processing over a year later. Having my parents in the stands in those famous custom shirts made it even more special – the perfect full-circle moment.”

Standing Firm in Power and Pride

Black History Month is an important time for Annabelle to reflect on representation and progress in sport.

“It’s a wonderful opportunity to highlight the incredible talent within the Black community, learn from the history of our sport, and show how much more we can still do.

“Lowering barriers for black athletes and other people of colour is something I’m passionate about.”

Annabelle also stressed the need for ongoing celebration and action.

“Celebrating black history and culture shouldn’t just happen once a year. It should inspire action in national governing bodies, schools and community programmes – honouring the past while building a more inclusive future.”

Eyes on the Future

Looking ahead, Annabelle is focused on the 2026 European Box Championship, the first-ever women’s European box event.

“After our strong showing at Worlds, we’ve set our sights on bringing home a gold medal.

“Beyond that, I want to keep helping the game grow – both as an athlete and on the business side – and continue creating spaces for more to get involved.”

A Message to the Next Generation

Annabelle has powerful advice for young Black athletes:

“You are often your own biggest critic — don’t let that stop you from giving it a go. Hard work beats talent when talent doesn’t work hard, and you have both, so go for it!

“Also remember, no one achieves success alone. Lean on your community, your family, your teammates, your coaches. I wouldn’t be where I am without the people who’ve lifted me up along the way.”

Annabelle Akintoye’s journey is a story of trailblazing leadership, resilience, and representation — proof that success is as much about creating opportunities and uplifting others as it is about personal achievement.

We’re proud to celebrate athletes like Annabelle, whose accomplishments on and off the floor embody the spirit of Black History Month — Standing Firm in Power and Pride.