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KUKRI SPORTS CELEBRATES SIGNIFICANT GROWTH & INNOVATION IN NORTH AMERICA

North America

Kukri Sports is proud to celebrate 16 years of substantial expansion and commitment in North America.

Since our first North America office opened in 2008, we have established a robust presence across multiple sectors, supporting athletes and teams with an extensive range of products for a wide variety of sports and multi-sports associations in the region.

Key successes & partnerships

Over the last decade, Kukri has emerged as a trusted partner to major sports teams and organisations, positioning ourselves as a market leader in North America.

We have been the official supplier for Team Canada in the 2018 and 2022 Commonwealth Games, and over the years we have proudly supported Special Olympics Canada and Special Olympics Ontario, showcasing our dedication to inclusivity and excellence in sports.

Support for different sports

Our partnerships with Field Hockey BC and Nova Scotia Rugby have thrived for over ten years. Additionally, we support National and Provincial Teams across various sports including Volleyball, Swimming, Gymnastics, and Soccer.

The education market accounts for approximately 50% of our business in North America, with notable partnerships such as Meadowridge, Crofton House, University of British Columbia, University of Alberta, Algonquin College, Trafalgary Castle School and Toronto French School.

Our partner, UBC Women’s Rugby team, has enjoyed great successes over recent years, winning their fourth consecutive Canada West Rugby 15s Championship in 2023.

Click here to find out more about our partners.

Kit development

Innovation in kit development continues to be the cornerstone of our strategy. Our focus in the region remains on expanding the reach of our newly-developed sustainable product range, which has already gained traction in the education sector from partner schools and universities.

Expanding our scope of supply

We serve partners from coast to coast across Canada and the U.S, and we are expanding our footprint in the Caribbean. From small orders of ten items to large-scale orders of thousands of units, we are dedicated to helping you achieve in your sport.

Community engagement

Beyond elite sportswear, we also collaborate with our partners to ensure athletes feel empowered off the pitch. We proudly sponsor local partner teams, along with scholarship programmes in the education sector that encourages academic excellence, as well as promoting a ‘pay it forward’ culture among athletes to help sports grow across North America.

Looking ahead

As evidenced by our significant profit growth year on year, our services in North America continue to go from strength to strength.

With the 2026 Commonwealth Games on the horizon, we are actively working with partners to ensure successful kit development and delivery. We are also focused on fulfilling orders for Sport Newfoundland athletes who will be participating in the upcoming 2025 Canada Games.

Jamie Williams, Vice President for Kukri Sports in North America, said “At Kukri Sports North America, we are dedicated to delivering exceptional products and services that empower athletes.

“Our commitment to innovation, sustainability and strong partnerships reflects our passion for sports and our drive to support the sporting community across the region.”

From our origins in the United Kingdom, we have continued to expand our global footprint over recent years, establishing a strong presence in key regions worldwide, including most recently Saudi Arabia, China and South Africa.

We also have offices in regions such as Asia, Australia, New Zealand, Canada, Ireland and the Middle East.

Get in touch

Get in touch today to learn how Kukri Sports can support your athletic journey with tailored solutions that enhance performance and comfort across a wide range of sports.

CONTACT US HERE

EMPOWERING ATHLETES THROUGH TEAM UNITY

World News

In today’s competitive sporting landscape, team unity is more crucial than ever.

At Kukri Sports, we understand that the foundation of any successful team is unity. Team unity fosters a sense of belonging, enhances communication and drives collective performance.

It’s not just about individuals performing at their best but about coming together to achieve a common goal. Whether on the field, court, or track, the power of unity cannot be overstated, and we’re committed to helping you feel part of a team and achieving maximum performance.

The Role of Sportswear in Team Unity

Sportswear plays a critical role in building and maintaining team unity. Coordinated and high-quality sportswear helps athletes feel part of something bigger than themselves. It instils pride, encourages a professional attitude, and boosts morale. When athletes wear the same sportswear, they are reminded that they are in this together, ready to face challenges as one cohesive unit.

Supporting teams every step of the way

We are dedicated to providing exceptional support for teams through our comprehensive range of sportswear and services. Our offerings are designed to meet the unique needs of every team, from amateur clubs to professional teams and National Governing Bodies in Cricket, Rugby, Netball, Hockey, Gymnastics and many more.

Our sportswear inspires athletes and teams to flourish around the world, from Somerset CCC winning the Vitality Blast and Loughborough Lightning being crowned Netball Super League Champions, to Cork Con winning the All-Ireland League and Hong Kong China men winning the inaugural Melrose Claymores tournament at this year’s HK7s.

Our sportswear is crafted from high-quality materials that offer durability, comfort and performance. We use advanced fabric technology to ensure that our gear can withstand the intense demands of training and competition, helping athletes perform at their best.

Our commitment to team unity and quality sportswear has earned us the trust and loyalty of numerous teams worldwide.

“The attention to detail in their products is evident, and our athletes across all age groups have benefitted greatly from the comfortable and durable uniforms provided by Kukri.” – Peter Houlihan, Director of Rugby Operations at Rugby Alberta.

“From the initial design concepts to the final delivery, the Kukri team has demonstrated a genuine dedication to understanding our unique needs and preferences.” – Debbie Skene, Director of Sport at Rugby School.

“Their commitment to quality, paired with the unwavering support offered to Welsh Gymnastics, makes Kukri Sports a standout choice for our athletes and the entire gymnastics community.” – Holly Broad, Executive Director for performance at Welsh Gymnastics.

Your trusted sportswear supplier

We’re more than just a sportswear brand, we’re a passionate team dedicated to helping you achieve your full potential by fostering a sense of unity and pride when you step out to represent your team.

Get in touch today

Design your own sportswear

KUKRI SPORTS CELEBRATES 25 YEARS: A LEGACY OF PARTNERSHIPS, INNOVATION AND GROWTH

World News

This year, Kukri Sports celebrates 25 years of innovation and dedication to the global sporting community.

For 25 years, we have improved athletes’ performance and style across various sports, building strong global partnerships with educational institutions, national governing bodies, and professional clubs. These relationships have established us as a leading supplier of multi-sports sportswear, empowering communities and individuals in their sporting endeavours.

Supporting a wide range of sports

We play a pivotal role in supporting athletes across a wide range of sports, including Rugby, Cricket, Netball, Athletics, Gymnastics, and Hockey.

Over the years, we have been the official partner and merchandise supplier for prestigious events and teams such as the Hong Kong Sevens, Waikato Rugby and Team Canada.

Our expansion into various sports reflects our commitment to meeting athletes’ evolving needs, evidenced by partnerships with England Athletics and England Lacrosse, as well as British Fencing and British Wrestling, who we partnered with in 2022.

Last year, we expanded our support to the Barbados Olympic Association, and this year, we announced a new partnership with Pickleball Ireland, providing support for the inaugural Pickleball Ireland National Championships which saw over 500 pickleball enthusiasts compete.

Innovative Kit Developments

We have continuously pushed boundaries in kit development, producing and sourcing over 13 million garments to partners across the globe.

We develop innovative solutions to help athletes perform their best, from moisture-wicking fabrics to advanced temperature control.

Our commitment to ongoing improvement extends to sustainability, prioritizing the use of eco-friendly materials in all our sportswear. Our sustainable range, launched in 2021, integrates eco-friendly production processes, ensuring durability change, making our sportswear suitable for athletes across a variety of sports. Find out more here.

Expanding our global presence

From our origins in the United Kingdom, we have expanded our reach over the past 25 years, establishing a strong presence in key regions worldwide, including most recently Saudi Arabia, China and South Africa.

We also have offices in regions such as Asia, Australia and New Zealand, Canada and Ireland and the Middle East.

Reflecting on a significant milestone for the business, Andrew Ronnie, Group CEO at Kukri Sports, said “Celebrating 25 years of Kukri Sports fills us with immense pride. From our start producing bespoke teamwear since 1999, our mission to empower athletes remains unchanged. This milestone reflects the dedication of our team, partners, and the athletes who trust Kukri. We look forward to continuing innovating, expanding, and making a positive impact on sports worldwide.”

Celebrating 25 Years of Sporting Excellence

As we commemorate our 25th year anniversary, we look forward to the next chapter of innovation, collaboration, and sporting excellence. With a legacy built on passion and performance, we remain dedicated to empowering athletes to participate in sport and reach new heights, regardless of their ability, age or gender.

MENTAL HEALTH AWARENESS WEEK: PARTNER ATHLETES SHARE INSPIRING STORIES

In the pursuit of victory, athletes endure physical challenges, yet often grapple with unseen mental struggles. Recognising this, Kukri Sports collaborates with its diverse partner teams to help destigmatize mental health and empower athletes both on and off the field.

During Mental Health Awareness Week, athletes from our partner teams shared their personal journeys.

Hong Kong China Rugby (Asia)

Kukri Sports proudly supports the Hong Kong China Men’s and Women’s teams, enabling them to excel at the Hong Kong Sevens (HK7s).

Read more about this year’s tournament.

Representing Hong Kong on the international stage comes with a unique set of mental demands.

“Some of the most obvious challenged I faced were during major injuries,” said Chloe Chan, HKC Women’s Sevens player.

“Feeling isolated when the team is training or competing was tough, but I learned to switch off and spend time with loved ones. Journalling my milestones helped me stay positive and overcome obstacles.”

Max Denmark, HKC Sevens Men’s player, added: “My biggest challenge was losing an Olympic qualifier early in my career. I felt a heavy burden and disconnected for a long time. But after seeking help from a therapist, I learned to let go and move on. It was tough, but I came out stronger.

“Every athlete faces challenges, and it’s okay to seek help. We shouldn’t feel like we have to deal with everything alone.”

UBC Women’s Rugby (Canada)

As a proud partner of the UBC Women’s Rugby team, we collaborate with the team on their playing kit and specific rugby apparel, ensuring it is durable and comfortable for the players. The team has enjoyed great success over recen, being crowned Canada West Women’s Rugby Champions in 2019, 2020, 2021, and 2023.

Speaking on the importance of mental health in sport, Dean Murten, Head Coach of UBC Rugby’s Ladies Team, said “We have an open-door policy so athletes can talk with coaches at any time.

“These athletes are first and foremost people; they are under large amounts of pressure to perform. The more awareness and letting them know it’s good to talk helps them stay in a positive state of mind.”

Dean also praised Kukri’s impact on the wider support they provide to help with athletes’ mental health. “Partners like Kukri are great as they offer scholarships that provide financial support to student athletes, allowing them to dedicate the required time to their education and sport without added pressure.”

Read more about UBC Thunderbirds’ mental health initiative.

Watch the video here.

Kieran Molloy (Ireland)

Kukri Ambassador Kieran Molloy, an exciting Irish professional boxer, shares his journey and underscores the importance of communication and support amidst pressures.

“As an athlete I’ve been through many ups and downs.

“I like to always remember why I am doing this. To see the pride in my parents’ eyes after a victory means everything to me and keeps me motivated.

“It’s important to let people who are close to you know how you are feeling. There’s a lot of pressures & expectations on athletes that can be difficult to deal with, but at the end of the day we are all human beings and have the same feelings as everyone else.”

Mental health is key to unlocking an athlete’s potential. By fostering open conversations and providing necessary resources, we are committed to helping athletes across sports thrive on and off the field.

For more information on how we can help you with your sportswear needs, get in touch.

If you need mental health support, reach out to your primary healthcare provider for guidance. You can also call Samaritans on 116 123 or click here to view the full list.

COMMITTED TO PROMOTING HEALTHIER LIFESTYLES

United Kingdom

Throughout the last month, Kukri Sports is pleased to have shone a spotlight on the many benefits of a healthier lifestyle.

Our ‘Get Fit Month’ campaign was designed to inspire individuals to prioritise their physical well-being and fitness through raising awareness of the importance of exercise.

We were proud to collaborate with key partners to provide insightful perspectives from athletes across a wide range of sports.

Highlights of the campaign included:

Fitness tips from Yorkshire CCC & Northern Diamonds stars: Read more from Dawid Malan, Shan Masood and Lauren Winfield-Hill on their tips on nutrition and recovery. Click here.

    Core workout with Gracie Wall: Our YTP Ambassador gave an insight into one of her core workouts that you can incorporate into your routine. Watch the full video here.

    Q&A with British Wrestlers: We spoke with Kelsey and Danoush from British Wrestling on their workouts, nutrition and the importance of mentality in their performance. Find out more here.

    Daily routine with Loughborough Lightning’s Annabel Roddy: Loughborough Lighting Netball’s Annabel Roddy shared an insight into her daily routine, from intense gym work to her drills in training. Watch the video here.

    Gym tips from fitness instructors: Loughborough University fitness coaches gave you five exercises to kickstart your journey in the gym. Learn more here.

    “Get Fit Month was a great way to showcase our commitment to raising awareness about the benefits of a healthier, active lifestyle. Collaborating with athletes provided fantastic insights into their fitness perspectives, inspiring people to take action towards a healthier lifestyle.” Andrew Ronnie, Group CEO at Kukri Sports.

    Kukri looks forward to building on its momentum and continuing to inspire positive change in the lives of its customers and other fitness enthusiasts worldwide.

    For more information on how we can fuel your journey, get in touch.

    GET FIT MONTH: TIPS FROM YORKSHIRE CCC & NORTHERN DIAMONDS PLAYERS

    United Kingdom

    Yorkshire County Cricket Club and Northern Diamonds stars share their top tips to staying fit this Get Fit Month with Kukri Sports.

    Gain valuable insights from experienced players including Dawid Malan, Shan Masood, and Lauren Winfield-Hill as we explore essential fitness elements: consistency, sleep, nutrition, and mindset, highlighting their importance in your fitness journey.

    Nutrition: fuelling your body for success

    Nutrition plays a vital role in athletic performance. A well-balanced diet ensures sustained energy levels necessary for games, competitions and workouts, and also allows you to recover properly after exercise.

    Dawid Malan insisted that maintaining a healthy diet and staying active have been vital for peak performance in his career. “”Trying to eat as healthy as you can and getting into the gym as often as you can, just staying active at every opportunity is crucial.”

    Malan’s teammate, Shan Masood, highlighted the significance of balance in nutrition. “Nutrition has been one of the biggest changes in my life,” he explained. “Everyone needs a balance; you can’t just go one way 100% and not eat something that you like.

    “I try to keep an 80-20 rule, I eat well 80% of the time and then 20% I allow myself to cheat a bit and enjoy myself.”

    Sleep: maximising recovery and performance

    Quality sleep is essential for athletes to recover and perform at their best, playing a key role in metabolism, the growth and repair of muscle tissues.

    Masood underscored the importance of adequate rest for all athletes. “I would say sleep is the number one factor in fitness,” he states. “As you get older, you realise how important that is in terms of performance.”

    “Getting a good night sleep is so underrated, in terms of how you feel and how you attack the next day too,” said Lauren Winfield-Hill.

    Mindset: cultivating mental resilience

    A strong mindset is essential for overcoming challenges and staying focused on fitness goals. Mindset plays a critical role in determining your level of motivation and commitment, providing you with the mental strength to push through challenges, maintain consistency and stay on track towards your goals.

    Winfield-Hill stressed the importance of mindset in achieving success. “Don’t rely on motivation, rely on a good plan and discipline. I think motivation is like you are depending on factors, for me it’s about prioritising and getting it done.

    “It’s important to have a plan, such as planning your week out with different exercises on certain days, rather than relying on that moment or feeling that you want to do it.”

    Embarking on a fitness journey might seem intimidating, yet with the guidance of expert tips from these leading professionals, you can progress towards your goals, one step at a time.

    Player profiles:

    Dawid Malan: Renowned as a standout figure in international cricket, Dawid Malan has left an indelible mark on the sport with his exceptional batting prowess, including being ranked as the world’s number one T20 batter in September 2020. Find out more about Malan here.

    Shan Masood: Currently serving as Pakistan’s Test Captain, Shan Masood brings invaluable experience to Yorkshire CCC, delivering pivotal runs and steering them to significant victories over recent years. Find out more about Masood here.

    Lauren Winfield-Hill: Lauren Winfield-Hill, a standout in English cricket, has achieved notable victories in the Hundred and the Rachael Heyhoe Flint Trophy. With over 100 appearances for England and a record of championship wins, she remains a formidable force in the sport. Find out more about Winfield-Hill here.

    Upcoming Action

    Both teams are geared up for T20 action in their new shirts, with Yorkshire CCC starting their campaign against Worcestershire on May 30, and Northern Diamonds against Lancashire Thunder on May 19 in the Charlotte Edwards Cup.

    Take a closer look at the new Yorkshire CCC and Northern Diamonds T20 shirts.  

    Kukri have been partnered with Yorkshire CCC for two years as the club’s official kit and training wear supplier.

    We extend our best wishes to both teams for a successful cricket season. Find out more about Yorkshire CCC here.

    Stay Connected

    For more information on our Get Fit Month campaign, click here.

    For exclusive content and updates, follow us on social media:

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    Kukri Sports Announces New Five-Year Partnership with Nottingham High School

    United Kingdom

    Kukri Sports is delighted to announce a new partnership agreement with Nottingham High School, in a five-year collaboration as the official kit partner.

    This partnership signifies a shared commitment to excellence in Sports and Education. Nottingham High School, renowned for its dedication to nurturing academic and sporting talents, has chosen Kukri as its exclusive supplier of sports kits, further enhancing the school’s sporting identity and performance.

    Under this new partnership, Kukri will provide Nottingham High School with bespoke, high-quality sportswear tailored to the school’s specific requirements. From rugby and netball to hockey and cricket, Kukri will equip Nottingham High School’s athletes with cutting-edge sportswear, designed to maximize performance and instil a sense of pride on and off the field.

    “We are thrilled to embark on this exciting journey with Nottingham High School,” said Josh Beal Sales Director at Kukri Sports. “As a company deeply committed to supporting education sports and fostering sporting talent, we are honoured to partner with such a prestigious institution. Together, we aim to empower Nottingham High School’s athletes to reach their full potential and achieve success both on and off the field.”

    Richard Alexander OLY, Assistant Head, Co-Curricular Nottingham High School. “The partnership between Kukri Sports and Nottingham High School reflects a shared vision of promoting excellence, participation, teamwork, and respect within the diverse school community. Both parties are excited about the opportunities this collaboration will bring and are committed to supporting the development of young athletes into a lifelong relationship with sport and fitness.“

    The partnership between Kukri and Nottingham High School reflects a shared vision of promoting Sporting wellbeing, athleticism, teamwork, and sportsmanship within the school community. Both parties are excited about the opportunities this collaboration will bring and are committed to supporting the development of young athletes into a lifelong relationship with sport.

    About Nottingham High School

    With over 500 years of history Nottingham High School is a prestigious independent, known for its academic excellence and rich tradition of sporting achievement. Committed to providing a holistic education, Nottingham High School offers a wide range of academic and extracurricular opportunities to its students – Find out more.

    To find out how we can support your sportswear needs, contact us.

    KUKRI SPORTS CELEBRATES THRILLING 2024 HONG KONG SEVENS

    Asia

    Following the conclusion of the 2024 Hong Kong Sevens tournament, we were delighted to have supported the world-class rugby action that unfolded in Hong Kong.

    Kukri Sports served as a vital partner of the tournament for the 19th consecutive year, contributing to the energy and excitement in the last ever tournament at the iconic Hong Kong Stadium.

    We were proud to be the kit supplier for both Hong Kong China men and Hong Kong China women’s teams, as well as providing an official Hong Kong Sevens merchandise range that featured a wide range of products including replica shirts, t-shirts, hoodies, jackets and accessories.

    The 2024 Hong Kong Sevens, which marked 30 years at Hong Kong Stadium, took place from 5-7 April, living up to its reputation by delivering three days of action-packed matches, electrifying atmosphere and a vibrant celebration as the HK7s returned to its very best.

    Hong Kong China men’s team made history by being crowned champions of the inaugural Melrose Claymores competition, whilst Hong Kong China women’s team also displayed their talent, narrowly missing out on glory after reaching the final.

    Reflecting on a memorable Hong Kong Sevens, Bryn Phillips, a member of the Hong Kong China men’s team said, “Winning the Melrose claymores tournament was a proud moment for us as a team. With our ambition to be number one team in Asia, and to showcase and perform like that in front of a sell out home crowd was a special feeling. To celebrate and share the moment of victory with fans post-game was unforgettable.”

    “I was a huge fan of this year’s retro throwback Kukri kit. The striped style and design drew inspiration from some of the earlier years and brought up iconic memories of the likes of Rowan Varty and Tom McQueen wearing it. 

    “The collars and buttons are from shirts of old, but the lightness and fit meant they felt like a performance shirt. It was amazing to see so many of this year’s replica jerseys in the stands and they look great in both the red and blue versions.”

    Chong Ka-yan, a member of the Hong Kong China Women’s team, added, “I’m happy to have played in the final. It was great to play with this team and in such a fabulous environment.

    “We played as a team. Every moment we played well, like making tackles, going forward, scoring tries, we celebrated every little thing and supported each other, and it served us well throughout the HK7s. 

    “Kukri’s designs were a great variety kits for us, tailor-made for our specific needs on the pitch. Also the range of products in our training kits and leisure wear were comfy and high quality, which helped us perform to our potential.”

    “The Hong Kong Sevens is a true testament to the spirit of rugby, and we couldn’t be more thrilled with the incredible showcase of talent and excitement witnessed during this year’s fantastic tournament,” said Clare Millington, Asia General Manager at Kukri Sports.

    “It’s been a privilege to not only supply the official HK7s merchandise, but also support both the Hong Kong China teams with their kits as they competed with passion and determination.”

    As the 2024 Hong Kong Sevens concluded, Kukri extends its congratulations to all the teams that participated and celebrates the success of this year’s tournament.

    For more information on the Hong Kong Sevens, click here.

    For partnership enquiries and how we can support you, get in touch.

    PROMOTING A HEALTHIER LIFESTYLE

    United Kingdom

    Kukri Sports is thrilled to unveil its latest campaign, Get Fit month. Set to unfold throughout April to coincide with lighter nights and better weather, this initiative aims to ignite a passion for exercise and shine a spotlight on the many benefits of a healthier lifestyle.

    As a leading provider of sportswear that empowers athletes worldwide, we are excited to bring you an entire month of content dedicated to providing tips, advice, and inspiration directly from our professional partners who embody the spirit of dedication and perseverance, alongside highlighting the products that bring out the best in our athletes, wherever you are on your fitness journey.

    Our goal is to empower you with the knowledge and motivation you need to reach new heights in your personal fitness goals. From workout inspiration, nutrition tips, injury prevention and mental resilience, we’ve got you covered.

    Kukri continues to champion a healthy and active lifestyle on a daily basis by:

    Providing Quality Sportswear

    Our high-quality sportswear is meticulously engineered for comfort and durability, empowering athletes to move with confidence and ease during workouts and sporting activities.

    Innovative Designs

    With a strong focus on innovation, we continually develop cutting-edge designs that blend style with functionality, ensuring that individuals look and feel their best while staying active and participating in their sport.

    Supporting further initiatives

    We are committed to fuelling athletes’ success beyond providing sportswear, aiming to contribute to their holistic development by providing financial support for a wide range of initiatives.

    “We firmly believe that a healthy lifestyle is fundamental to overall well-being, and at Kukri Sports, we are committed to empowering individuals to lead happier, healthier lives.” – Andrew Ronnie, Group CEO at Kukri Sports.

    Follow us throughout April as we showcase expert advice from professionals and give an insight into our athletes’ training routines. Whether you are a seasoned athlete or just beginning your fitness journey, join us on this exciting move towards a healthier, more active tomorrow.

    For more information and to stay updated on “Get Fit Month” events and activities, visit the news section of our website and follow us on social media.