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The Power of Customer Feedback in Shaping Kukri Sports Apparel

At Kukri Sports, we see our athletes’ feedback as vital to our product development. Insights from National Governing Bodies to local teams shape our sportswear, ensuring it meets top standards in performance, comfort, and functionality.

Customer Feedback as the Heartbeat of Kukri Sports

We take every piece of feedback seriously, acting on valid suggestions to improve our products. Whether it’s adjusting designs or improving fit, our goal is to exceed the expectations of the athletes who rely on our products.

Driving Innovation Through Partnerships

Our partnerships, like the one with British Wheelchair Basketball, are key to our innovation. Their feedback has allowed us to push the boundaries of sportswear design and materials, ensuring our products meet the evolving needs of athletes. An example is a custom designed sports vest to support their athlete’s unique requirements.

Pioneering Inclusive Sportswear

Kukri Sports is committed to developing inclusive sportswear for a diverse range of athletes. From para-athletes to women-specific fits, we ensure our products cater to all, without compromising on performance or style.

Collaborative Product Development

Product development at Kukri Sports is a collaborative effort. We gather feedback from customers, athletes, and our global subsidiaries, ensuring a comprehensive review of product performance. Involving customers in the development process, such as wear trials with elite athletes, ensures our products are rigorously tested before launch.

Turning Feedback into Excellence

Incorporating customer feedback allows us to refine every aspect of our products, from fit to fabric. Our key partners, like Loughborough University and Commonwealth Games England, help us ensure our gear meets elite standards before reaching the global market.

Continuous Improvement in Sportswear

Over the past five years, we’ve made significant advancements in our product range, with innovations like the Powerhouse Rugby Jersey and Elite netball dress. By actively listening to athletes and collaborating with partners, we ensure our sportswear delivers on performance, comfort, and reliability, trusted by athletes worldwide.

Dynamic Sports: Dive into the Exciting World of Lacrosse with Kukri Sports

Lacrosse, a sport with deep historical roots and immense contemporary appeal, is gaining popularity worldwide. At Kukri Sports we are proud to be at the heart of this resurgence in England, as the official partner of England Lacrosse. With their commitment to excellence, our aim is to enhance the lacrosse experience for athletes and fans alike.

What is Lacrosse?

Lacrosse is a fast-paced, high-energy sport that involves two teams using long-handled sticks (crosses) to catch, carry, and shoot a small rubber ball into the opponent’s goal. Originating from Native American tribes, lacrosse was traditionally played to resolve conflicts, heal the sick, and develop strong men. Today, it is enjoyed globally at various levels, from amateur to professional, and is known for its thrilling combination of speed, skill, and strategy.

Why Choose Lacrosse?

Physical Fitness: Lacrosse provides a full-body workout, enhancing cardiovascular health, strength, agility, and endurance.

Teamwork and Strategy: The sport emphasises collaboration, strategic thinking, and quick decision-making, fostering a strong sense of camaraderie among players.

Inclusivity and Growth: Lacrosse is growing rapidly in popularity, offering numerous opportunities for participation and competition at all skill levels.

Historical and Cultural Significance: Playing lacrosse connects individuals to its rich cultural heritage and the values of discipline and respect.

How to Get Started with Lacrosse

Learn the Basics: Understanding the rules and techniques is the first step. Resources like online tutorials, local clinics, and community programs are excellent starting points.

Get the Right Sportswear: Essential equipment includes a lacrosse stick, helmet, gloves, pads, and proper footwear.

Join a Team or League: Look for local clubs, school teams, or community leagues. England Lacrosse provides information on various programs and opportunities for all age groups.

Practice Regularly: Consistent practice is crucial. Focus on developing fundamental skills such as passing, catching, shooting, and defensive maneuvers.

How Kukri Sports Can Support

At Kukri Sports we are dedicated to meeting the sportswear needs of lacrosse players by offering high-performance, bespoke playing and training apparel. Their commitment to quality ensures that each garment is designed to enhance player comfort, mobility, and overall performance. Our collaboration with England Lacrosse allows us to continuously refine our products, incorporating feedback from elite athletes to deliver sport-specific performance wear. This includes custom-designed jerseys, shorts, and training gear that are tailored to the unique demands of lacrosse, ensuring optimal fit and durability. The partnership’s long-term nature enables us to innovate consistently, providing cutting-edge sportswear that helps players perform at their best, whether they are competing on the international stage or training at a grassroots level​

Conclusion

Lacrosse is more than just a sport; it’s a vibrant community, a test of endurance, and a celebration of skill and strategy. With Kukri Sports’ ongoing support, the future of lacrosse in England looks brighter than ever. Whether you’re a seasoned player, a passionate fan, or someone new to the sport, there’s never been a better time to get involved.

For more information on how Kukri Sports supports lacrosse and other sports, visit Kukri Sports and England Lacrosse.

Dive into the world of lacrosse with Kukri Sports and experience the thrill of one of the most dynamic sports around.

KUKRI SPORTS: FUELLING SCHOOL SPORTS SUCCESS

School sports play a vital role in shaping young lives.

As part of our ‘Your Partner in Every Sport’ campaign, we are excited to shine a spotlight on our commitment to supporting schools worldwide.

Russell McCluskey, Director of Sport at Kings College School Wimbledon, said “Whether it be the ease of communication, quality of kit for both pupils of staff, or the efficiency of the turnaround at crucial times of the school year, we have been delighted with the service from Kukri.

Schools face the challenge of balancing academic excellence with athletic achievement. At Kukri, we provide solutions that are not only functional but inspiring, catering to the unique needs of school sports programmes while maintaining affordability and durability.

Kukri offers a comprehensive range of school sportswear that is not only functional, but also designed to inspire young athletes.

Our commitment to affordability, durability and customisation ensures that every student can feel part of the team.

How Kukri supports schools

We’re more than your average sportswear supplier; we offer a range of services designed to support and enhance school sports programmes:

Custom designs & personalisation:  Creating unique teamwear that reflects schools’ identity.

Affordable solutions: Providing high-quality sportswear at competitive prices.

Inclusive sizing & accessibility: Offering a wide range of sizes to accommodate all students, ensuring everyone feels comfortable participating.

Sustainable sportswear: Offering sustainable fabric options across a full range of products.

Fast delivery: Ensuring timely delivery of sportswear with efficient order processing and next day delivery.

Offering sight school shops: Establishing on-site shop solutions for convenient access to sportswear.

Premium account support: Allocated account manager to support your requirements with 98% on time delivery.

For more information on how we can help you with your school sportswear needs, click here.

Key partnerships

We are proud to partner with numerous schools across various regions, including Asia, Australia, Ireland, Midde East and New Zealand.

Click here to find out more about our partners.

Stay tuned for more exciting content throughout the campaign.

Follow us on social media for exclusive content and campaign updates.

Are you looking to upgrade your school sportswear? Get in touch and start your journey today.

Your Partner in Every Sport.

KUKRI SPORTS: POWERING UNIVERSITY PERFORMANCE

University sports are where tomorrow’s champions are made.

As part of our ‘Your Partner in Every Sport’ campaign, we are proud to highlight our partnerships with leading universities.

These institutions are not just academic powerhouses; they are the breeding ground for future sporting stars, where the values of camaraderie, teamwork and dedication are instilled.

To meet the rigorous demands of balancing academics with competitive sports, universities need sportswear solutions that are versatile, inclusive, durable and reliable.

“We have been working with Kukri for over a decade and really value the partnership,” said James Hayter, Director of Sport at Nottingham Trent University.

“Kukri has helped us to develop a distinctive range of playing kit and leisure wear that is instantly recognisable and has made the NTU community proud of their identity and Kukri kit.”

University athletes are not only committed to excelling in their respective sports but also to maintaining high academic standards.

At Kukri, we go beyond our role as a teamwear supplier, offering comprehensive support that helps athletes succeed both on and off the pitch.

How Kukri Supports Universities

Bespoke Design & Customisation: Creating unique and impactful teamwear that reflects the university’s identity and unites students.

Performance-Driven sportswear: Utilising advanced materials and cutting-edge technology to optimise athlete comfort, performance and recovery.

Inclusive sizing: Catering to all students, ensuring that every athlete feels part of the team regardless of ability, size or gender.

Wide range of products: Offering everything from high-performance kits for teams to comfortable and durable teamwear for intramural and recreational sports.

Sustainable sportswear: Offering sustainable fabric options across a full range of products.

Efficient turnaround times: Ensuring that teams receive their teamwear in time for the start of the season with a 3-week lead time on orders.

Premium account support: Allocated account managers and student sport activator to support requirements.

Investing in student success: Investing in scholarships and hardship funds, as well as offering internship opportunities to help students reach their full potential.

For more information on how we can help you with your university sportswear needs, click here.

We are proud to partner with leading universities worldwide, including Loughborough University, Nottingham Trent University, Plymouth Marjon University plus many more.

As we continue our campaign, we remain committed to enhancing our support for universities, professional clubs, grassroots clubs, schools and NGBs.

Follow us on social media for exclusive content, featuring exciting competitions and campaign updates.

Get in touch to find out how we can support your university.

Your Partner in Every Sport.

KUKRI SPORTS: FUELLING THE FUTURE OF GRASSROOTS SPORTS

In the next part of our ‘Your Partner in Every Sport’ campaign, we are highlighting our commitment and support to grassroots clubs.

Grassroots clubs are the foundation of sports, fostering young talent, building community spirit and instilling the values of teamwork and dedication.

“Kukri kit has been a massive part of our journey,” said Michelle Rainey, Chair Person at Pegasus Hockey Club.

“The comfort and style has boosted team morale and created a real sense of unity amongst all players and staff.”

Grassroots clubs face unique challenges, including limited budgets to the need for inclusive, durable, and high-quality sportswear that help athletes to thrive in their sport.

At Kukri, our expertise in the sector offers exceptional value without comprising on quality or performance.

Support from Kukri Sports

We provide our grassroots partners with a comprehensive range of sportswear that goes beyond traditional offerings:

Affordable and high-quality teamwear: Offering competitive prices to ensure every club, regardless of size or budget, has access to high-quality sportswear.

Customisable designs: Providing bespoke, personalised designs that reflect each club’s identity and inspire team spirit.

Durability and comfort: Using robust fabrics that withstand the demands of regular training and competition while ensuring maximum comfort.

Inclusive sizing: Catering to athletes of all ages, sizes and abilities to ensure everyone feels part of one team.

Sustainable sportswear: Offering sustainable fabric options across a full range of products.

Community focus: Supporting grassroots initiatives and local events to strengthen community bonds and raise further awareness of the partnership.

Dedicated support: Offering personalised service and expert advice from our dedicated account managers to help clubs make the best choice for their needs.

Key partnerships

We are proud to partner with numerous grassroots clubs across various sports, helping them to thrive and develop the next generation of athletes.

From Hockey to Netball and Rugby, our support has helped many partners achieve remarkable milestones and create lasting impacts in their communities.

“I’ve worn my fair share of kit, but Kukri’s just hits different,” said Greg Heath, Bahrain RFC Rugby player.

“It’s sleek as well as comfortable & durable. They are definitely an upgrade for any club.”

Your Partner in Every Sport

As we continue our campaign, Kukri remains dedicated to expanding our support for schools and universities.

We believe in the power of sport to change lives and are committed to providing the resources and support needed to help all athletes achieve their potential.

Follow us on social media for exclusive content and campaign updates.

Want to discover how we can help you? Get in touch.

Your Partner in Every Sport.

KUKRI SPORTS: ELEVATING PROFESSIONAL CLUB PERFORMANCE

As part of our ‘Your Partner in Every Sport’ campaign, we are excited to shine a spotlight on our partnerships with professional clubs.

Professional clubs represent an elite level of athletic competition in a high-pressure environment where success hinges on every detail.

“This season’s T20 playing kit looks great, the full light blue looks absolutely fantastic and it fits really well. I feel very comfortable in it which helps me to perform at my best, thanks to Kukri,” Dawid Malan, Yorkshire County Cricket Club star and England 2022 T20 World Cup winner.

These clubs require sportswear that supports elite athletes through rigorous training and competition every season, reflecting their identity while creating a sense of pride among players and fans that empowers them to reach new heights.

We understand these requirements, combining cutting-edge design with performance-enhancing technology to create sportswear for a wide range of partners worldwide.

How Kukri provides support

Kukri offers professional clubs a comprehensive solution that goes beyond traditional teamwear, including:

Bespoke design and customisation: Collaborating closely with clubs to create unique and impactful teamwear that reflects their brand identity.

Efficient turnaround times: Ensuring athletes have the necessary sportswear for peak performance.

High-performance fabrics: Using cutting-edge fabrics to optimise athlete comfort and performance.

Advanced technology integration: Incorporating the latest technology in fabric design to enhance breathability, flexibility and durability for athletes.

Sustainability focus: Offering eco-friendly options to align with club values and reduce our impact on the planet.

Dedicated account management: Personalised support and attention to detail from our account managers.

Key Partnerships

We are proud to partner with leading professional clubs covering a variety of sports, including Somerset County Cricket Club, Yorkshire County Cricket Club, Waikato Rugby, Loughborough Lightning and many more.

Our support for these partnerships has driven success, with Somerset CCC being crowned 2023 Vitality Blast champions and Loughborough Lightning defending their crown in this year’s Netball Super League.

Our dresses from Kukri have been a game-changer” said Rebecca Bayliss, centre and wing attack for Loughborough Lightning. Comfort is crucial, and the breathability of the fabric allows us to be agile in key moments.”

As we move forward, we remain dedicated to innovating and enhancing our products to help athletes perform at their peak.

Stay tuned for more exciting content as we continue to expand our support for grassroots clubs, schools and universities.

Follow us on social media for exclusive content and campaign updates.

Get in touch to find out how we can elevate your club’s performance.

Your Partner in Every Sport.

KUKRI SPORTS: YOUR PARTNER IN EVERY SPORT

This month we are celebrating the incredible partnerships that fuel athletic performance around the globe as we kick off our new exciting campaign, ‘Your Partner in Every Sport’.

This campaign will shine a spotlight on the power of collaboration and the positive impact of these partnerships.

Stay tuned for exciting initiatives over the next few weeks, including competitions, athlete spotlights, in-depth editorials plus exclusive competitions and content across our social media channels.


Empowering National Governing Bodies

National Governing Bodies (NGBs) are the backbone of sport around the globe, nurturing talent and inspiring generations.

At Kukri, we understand these organisations require not only a partner that can deliver more than high-quality products, but a reliable supplier with a deep understanding of their specific needs, which include:

Bespoke Designs: By combining cutting-edge technology with a deep understanding of athlete needs, Kukri creates performance-driven sportswear that reflects each organisation’s identity.

Bespoke Fit: Offering a range of sizes and customisable fit options to ensure optimal fit for every athlete.

Timely Delivery: We ensure timely delivery, minimising disruptions and allowing organisations to focus on athlete development.

Streamlined Ordering: Our user-friendly online portals simplify ordering and stock management, saving NGBs valuable time and resources.

Sustainable sportswear: Offering sustainable fabric options across a full range of products.

Stock Management: We help you maintain optimal stock levels, ensuring athletes always have the correct sportswear when they need.

Efficient Communication: Dedicated account managers provide personalised support and clear communication throughout.

“The colours are so prominent throughout all the Kukri designs, it always gives me a great feeling of pride to compete for my country,” said Bryony Page, Britain’s most successful female Olympic Gymnast.

Why NGBs choose Kukri Sports

Kukri Sports goes beyond traditional teamwear to deliver exceptional value for NGBs.

Our deep industry knowledge fuels a passion for innovation, allowing us to create bespoke designs, ensure reliable delivery, and provide exceptional customer service.

This commitment to empowering athletes has fostered strong partnerships with leading NGBs worldwide like England Athletics, British Gymnastics, British Wheelchair Basketball, Netball Northern Ireland and Team Canada.

Ready to elevate your performance? Learn more about our successful partnerships and benefits here.

Leading the way forward

As the ‘Your Partner in Every Sport’ campaign unfolds, we will continue to expand our support for professional clubs, grassroots clubs, schools and universities.

Follow us on social media for exclusive content and campaign updates.

Your Partner in Every Sport.

KUKRI SPORTS: YOUR MULTI-SPORT SPECIALISTS

As the world’s sporting spotlight shines on the biggest multi-sport event in the world, The Olympic Games, Kukri Sports is proud to showcase its role in empowering athletes across a diverse range of sports.

From providing unified teamwear across a range of disciplines to helping the next generation of athletes reach their potential on the world stage for over two decades, Kukri has established itself as a leading multi-sport teamwear supplier through its unique approach to design, quality, and deliverability.

Kukri supports teams worldwide through a range of unique partnerships, including Loughborough University, with this year marking over a decade of successful collaboration with the historical educational institution. Alongside some of the world’s most renowned schools such as Dubai College, Chinese International School, Bandon Grammar School and Meadowridge School our expertise in providing multi-sports teamwear is second to none.

They are also the official supplier for Team Canada and the Barbados Olympic Association, as well as Team England at the 2018 and 2022 Commonwealth Games.

In a crowded sportswear market, Kukri stands out for its specialization in catering to the specific requirements of multiple sports. The company excels in creating custom-designed teamwear that addresses the specific needs of athletes across various disciplines.

Our support for Team England at the 2022 Commonwealth Games involved the creation of over 300 bespoke designs, covering 19 different sports and delivering more than 96,000 individual items of kit. This extensive range was crafted with meticulous attention to detail, instilling a sense of pride in the athletes during competition. Notably, this was also our first sustainable range of teamwear, reflecting our commitment to reducing our environmental impact.

Kukri’s kits are renowned for their exceptional designs & quality, incorporating advanced materials and cutting-edge technology. These features ensure that our sportswear is not only functional but also comfortable, empowering athletes to perform at their best while feeling confident and supported.

“Our design philosophy at Kukri Sports is centered around the athlete,” says Lauren Brigden, Designer at Kukri Sports.

“We strive to create teamwear that not only meets the functional needs of athletes but also inspires confidence and pride. We pay meticulous attention to every detail, from reinforced stitching for durability to stylish, modern aesthetics that make athletes feel confident and empowered.

Our goal is to design teamwear that not only represents teams but also inspires individuals to feel their best when competing and helps them perform to their maximum.”

Beyond the ability to efficiently produce and distribute items to ensure timely delivery, Kukri are also providing additional support for partners beyond teamwear.

Kukri are continuing to invest in a wide range of initiatives, such as providing funding for University of Worcester’s scholarship, hardship funds and offering work experience opportunities in a commitment to nurturing talent and supporting athletes on the field as well as off it.

Sam Woodward, Director of Sport at Reigate Grammar School, said “Kukri are a key part of helping us to deliver our vision of a sports programme that encourages all students to be active.

“Their ability to deliver on a large scale coupled with their innovative designs across many sports has made our sports programme more diverse, with students participating in a range of sports as opposed to the traditional few.”

As the world watches the Olympics, Kukri remains dedicated to empowering athletes across all sports and helping athletes unleash their greatness and be the next generation on the winner’s podium at future games.

Keep up to date with competitions and insights into our multi-sport specialism on our social media channels.

Are you passionate about sports and want to know how Kukri can help you? Get in touch here.

Ensuring the Highest Quality Control at Kukri Sports

At Kukri Sports, our commitment to quality control is unwavering. We understand that the performance and satisfaction of our customers hinge on the excellence of our products. To meet and exceed these expectations, we have implemented a comprehensive series of quality control procedures, ensuring every garment that bears the Kukri name upholds our stringent standards.

Fabric and Colour Consistency

The journey of quality begins with the very fabric of our garments. Before any fabric is approved for use, it undergoes rigorous testing by an Independent Testing lab. This crucial step ensures that the fabric weight, construction, and performance align with the advanced performance standards Kukri demands. This testing process doesn’t stop there; it continues throughout the production phase to ensure that these high standards are consistently maintained. Additionally, we meticulously assess fabric batches for shade continuity, ensuring that colours remain consistent from one batch to the next.

Precision in Sublimation

Sublimation is a key process in our production, and we take great care to maintain the highest standards. By collaborating closely with experienced suppliers, we ensure that all digital artworks are meticulously checked before printing. Initial run pieces undergo thorough inspections to verify that the final print colour and quality adhere strictly to Kukri’s specifications. This attention to detail guarantees that the final product is nothing short of perfect.

Logo Perfection

Logos are a critical aspect of our garments, representing both Kukri and our customers. Whether printed or embroidered, logos are shade matched to meet customer requirements or specified Pantone colours. We cross-match print and thread shades from factories worldwide to maintain this consistency. Moreover, we always seek physical approval from our customers for each logo before production commences, ensuring that their vision is accurately represented.

Fit Testing for Optimal Performance

A perfect fit is essential for the performance and comfort of our athletes. At Kukri, we conduct extensive fit testing using both athletes and fit models. This process ensures that our garments align with the desired size and proportions. We meticulously create and maintain all pattern measurement information and construction specifications, ensuring that each product is consistently made and fits perfectly every time.

Rigorous Factory Quality Control

Quality control at Kukri doesn’t end at the design and testing stages. Our factories carry out thorough quality control inspections during and after the production of finished goods. These inspections ensure that Kukri garments are free from defects, meet our stringent standards, and are safe to wear. Only after passing these rigorous checks are our products deemed fit for our customers.

At Kukri Sports, quality control is more than a process; it’s a commitment to excellence. Through our meticulous procedures and unwavering dedication, we ensure that every garment not only meets but exceeds the expectations of our customers. We take pride in delivering products that are not only fit for purpose but also embody the high standards that define the Kukri brand.