Author: Karl

25/03/202419/03/2024

As a leading bespoke sportswear provider for the last 25 years, Kukri Sports is embarking on an exciting journey of expansion into new territories, including Saudi Arabia, China and South Africa. With a strong presence already established in Canada, Ireland, the UK, the Middle East, Asia, Australia, and New Zealand, Kukri is well-equipped to extend its global reach and offer unparalleled support to athletes, clubs, and educational providers in these dynamic regions.

In regions like Saudi Arabia, where sports participation is experiencing significant growth and diversification, Kukri’ expansion promises to meet the rising demand for high-quality sportswear. By offering personalized design consultations, efficient logistics, and distribution channels, Kukri ensures that athletes in Saudi Arabia have access to apparel that not only meets their performance needs but also reflects their unique identity and aspirations.

Similarly, in South Africa, a country renowned for its passionate sports culture and rich sporting heritage, Kukri’s entry into the market opens doors for local clubs and schools to access world-class sportswear solutions. By understanding the specific challenges and aspirations of the South African sporting community, Kukri Sports is well-positioned to provide tailored support that facilitates growth and success at all levels of the sports ecosystem.

“I am thrilled by Kukri Sports’ expansion into Saudi Arabia, China and South Africa. Our commitment to excellence and passion for empowering athletes transcend borders, and we are excited to bring our top-quality sportswear and unwavering support to these dynamic regions, fostering growth and success at every level of the sporting community.” – Andrew Ronnie, CEO of Kukri Sports

As Kukri Sports continues to push boundaries and expand its reach into new frontiers, one thing remains constant: their unwavering dedication to excellence and their belief in the transformative power of sport. In Saudi Arabia, China, South Africa, and beyond, Kukri Sports is not just outfitting athletes; they’re shaping the future of sports and inspiring a new generation of champions across continents.

08/02/202409/02/2024

As the excitement builds for the much-awaited Hong Kong Sevens Tournament, which takes place 5-7 April 2024, we can now introduce the official merchandise range, offering a captivating array of Replica Shirts, T-Shirts, Hoodies, Jackets as well as a range of Accessories to commemorate this prestigious event.

Celebrating the spirit of rugby and the vibrant culture of Hong Kong, the official merchandise range captures the essence of this iconic tournament, blending tradition with modern flair, there is something for every rugby enthusiast and fan alike.

This year’s collection features an exciting mix of fresh designs, reflecting the dynamic energy and passion that define the Hong Kong Sevens. With bold graphics, sleek patterns, and high-quality materials, the range promises to elevate fan experience to new heights.

About Hong Kong Sevens

The Hong Kong Sevens is one of the most prestigious events in the world of rugby sevens, attracting top teams and passionate fans from around the globe. Renowned for its electrifying atmosphere and thrilling matches, the tournament has become a must-attend event for rugby enthusiasts and sports lovers alike – Find out more

25/01/202425/01/2024

Kukri Sports is excited to announce the extension of our partnership with South Island School, a prominent educational institution based in Hong Kong, for an additional two years.

Under this extended collaboration, Kukri will continue delivering a comprehensive range of tailor-made sportswear for both staff and students, catering to their needs both on and off the field.

“Over the last three years we have partnered with Kukri Sports and their service has been exceptional.  In addition to providing high quality sports kits they have shown an unwavering commitment to customer satisfaction. They have gone above and beyond to understand our specific needs and tailor their offerings to match our requirements perfectly.  Their attention to detail and willingness to accommodate our requests have made them an invaluable partner.

I would wholeheartedly recommend Kukri Sports to any school or sports club that are looking for a new sports kit provider.” Martin Pate, Head of PE & Sport, South Island School.

“We are thrilled to extend our partnership with South Island School, a distinguished educational institution in Hong Kong. This collaboration allows Kukri Sports to continue providing high quality bespoke sportswear that reflects the school’s commitment to well-being, learning, global citizenship, and sustainability.

Our two-year extension not only underscores the strength of our relationship but also highlights our dedication to supporting the diverse sporting activities of the school’s staff and pupils, both on and off the field. We look forward to contributing to the vibrant sports culture at South Island School and ensuring that they are outfitted with the highest quality sportswear.” Clare Millington, General Manager, Kukri Asia

Established in 1997, South Island School provides comprehensive education from age 5 through to 18. In addition to maintaining high standards of education, the school is dedicated to promoting well-being, learning, global citizenship, and sustainability across all facets of its operations.

Find out more about South Island School

To find out how we can support your sportswear needs, contact us

08/01/202408/01/2024

In a significant strategic move, Kukri Sports has been acquired by the businesses Group Executive Chairman Andrew Ronnie, marking a new era for the renowned sportswear brand. This management buyout sees Andrew Ronnie taking the reins from the previous majority shareholders.

With a commitment to encouraging growth and innovation, this transition is poised to usher in a bright and promising future for Kukri Sports. The buyout ensures a seamless continuity for the brand’s esteemed partners, while also paving the way for new opportunities and pioneering initiatives in the bespoke sportswear market.

Kuits Solicitors, played an instrumental role in overseeing the legal aspects of the sale, ensuring a smooth and efficient transition of ownership.

NatWest bank have provided financial assistance, aiding the transition and are committed to support the business with its future endeavors.

Commenting on the acquisition, Andrew Ronnie stated, “Acquiring Kukri Sports is a significant milestone in my journey. Having been with the business for many years I am deeply committed to building on the brand’s legacy and steering it towards a future filled with growth, innovation, and unparalleled quality. With the support of our partners and the dedication of our team, I am confident that Kukri Sports will continue to thrive and set new benchmarks in the industry.”

The management buyout underscores a strategic vision aimed at harnessing the brand’s potential, capitalizing on emerging market trends, and reinforcing Kukri Sports’ position as a leader in the Global bespoke sportswear market.

09/11/202307/11/2023

As a leading teamwear sports brand Kukri Sports is reshaping the landscape of sportswear and sports partnerships, going above and beyond the traditional role of a supplier. With an unwavering commitment to excellence, Kukri offers a wide range of services and solutions that make them more than just a sports brand.

On offer is not only a supply of high quality bespoke, personalised and off the shelf apparel but also providing partners a host of additional benefits:

Dedicated Account Management: As a partner you will be provided a dedicated Personal Account Manager, ensuring a seamless and personalised experience.

Support at Partner Events: Supporting partner events is a key facet of Kukri, who support partners by engaging with their core audience effectively, whether it be at a university freshers’ event or international competitions.

Bespoke Designed Sportswear: Sportswear isn’t just a uniform; it’s a symbol of identity and belonging. Kukri Sports offers a rich variety of custom-designed sportswear, tailored to the unique requirements of each partner. They understand that personalized sportswear cultivates a profound sense of identity and belonging among fans and athletes. Through the incorporation of team colours, logos, and individual details, Kukri’s sportswear creations are the fabric of community, evoking deep emotional connections and a feeling of uniqueness.

Bespoke at Scale: The sports world often demands custom products on a grand scale, and Kukri is perfectly poised to meet this demand. Their well-established infrastructure, experienced design team, adaptable production processes, and a proven track record of reliable and timely delivery are the cornerstones of their ability to cater efficiently to the unique requirements of their partners. Notably, they’ve risen to the occasion for esteemed partners like Team England and England Athletics, ensuring the highest standards of quality and customer satisfaction.

Small Production Runs: Flexibility is Kukri’s forte. Whether you need unique items for a niche netball team or comprehensive apparel ranges for National Governing Bodies, their adaptable approach ensures that they can cater to the specific needs of both grassroots and elite-level sports organizations.

Global Presence, Local Support: With a global presence, Kukri Sports ensures local support for all partners. The business has offices in 7 countries, across 5 continents – Click here to find out more

In-house Design Support: Creating the perfect sportswear designs just got more accessible. Kukri’s in-house design team collaborates with partners to bring their visions to life.

Full Range of Sustainable Sportswear: Kukri is committed to sustainability, offering an entire range of eco-friendly sportswear options. Now, you can not only look good but also feel good about your choices and be kinder to the planet.

Online E-commerce Management: Managing e-commerce platforms can be complex, but with Kukri’s expertise, it’s a streamlined and efficient process for our partners.

Inclusive Sizing: In the world of sports, having the right-sized sportswear is essential. Kukri provides an extensive range of sizes to cater to all athletes, ensuring that everyone’s kit fits to perfection and enhances their performance.

Partnership Activation Management: It’s not just about having partnerships; it’s about making the most of them. Kukri Sports actively manages and activates partnerships to ensure maximum impact, helping partners achieve their goals and objectives with bespoke activations.

Kukri Sports is not just a sports brand; it’s dedicated in a world where sports bring people together and create lifelong memories, Kukri Sports is more than just a sports brand. They are your dedicated partner, committed to elevating the game from grassroots to elite levels. With top-quality sportswear and unwavering support, they redefine what it means to be part of a team. Kukri Sports is where identity, belonging, and excellence converge, and they’re making a significant impact on and off the field.

25/10/202320/10/2023

In recent years, the world of sports has seen significant strides towards diversity and inclusion. Organisations are realizing the importance of creating a more inclusive environment, both on and off the field. Kukri Sports recently took a significant step in this direction by hosting Ranée James, a student intern, in association with ‘Black In Sport’, for a two-week placement. From a business point of view the initiative aimed to provide a valuable insight into the world of sports from the perspective of a student.

Kukri’s decision to support a ‘Black In Sport’ intern arises from the growing need for increased diversity in the sports industry. Sports, being a universal language, should reflect the richness of diversity that the world offers. Kukri recognized the need to take active steps towards inclusivity, and this initiative showcases their ongoing commitment to this mission.

During her two-week placement Ranée had a significant impact on Kukri Sports’ approach to freshers’ events. With her unique perspective and insights, she contributed to making these events more engaging and welcoming for students of all backgrounds.

When discussing her thoughts on Kukri after completing her intern she mentioned “At Kukri, there is the intimacy there between the brand and the customer, there is more dedicated support provided that other brands don’t.

“Kukri is the perfect size to help give that attention to details customers need, whilst providing incredible kit, on not just a UK basis, but a global scale.”

Additionally, Ranée had the opportunity to review Kukri Sports’ social media accounts and website from a student’s point of view. In an age where online presence is paramount, it is crucial for companies to maintain a digital space that resonates with their target audience. Her feedback provided valuable insights into making the online experience more appealing and relatable to students.

On discussing her future after her internship Ranée concluded “Working with Kukri has helped me solidify the fact that I do want to work in Sports Marketing, because this is where I feel my roots lie, I feel I can make the strongest impact and meet the most incredible people and make a huge difference from grassroots all the way up to elite level.”

Kukri Sports Group Executive Chairman Andrew Ronnie commented; “Ranée’s contribution during her internship was not just a valuable addition to our team; it was a testament to the significance of the ‘Black In Sport’ initiative. Her unique perspective and insights have not only enriched our approach but have also reminded us that diversity is the cornerstone of progress in the sports industry. We must continue to welcome, learn from, and celebrate talents like Ranee, as they shape the future of our brand and the world of sports.”

About Black In Sport

The Black in Sport Summit is an annual summit founded by a group of Loughborough University students, born out of frustration of the discrimination that black sportspeople face and the underrepresentation of black people in certain roles within sport.

It was formed to celebrate the achievements of black people across the sports Industry and built to change the narrative, celebrating the good, instead of only highlighting the bad. Black in Sport is a platform to amplify the conversation and inspire action – FIND OUT MORE

23/10/202319/10/2023

In the modern world, it’s more important than ever for businesses to have a global reach. But while it’s important to be able to reach customers all over the world, it’s also important to be able to provide dedicated local support. That’s where Kukri Sports excels.

Kukri is a bespoke sportswear specialist with offices in seven regions the UK, Ireland, Canada, the Middle East, Hong Kong, Australia, and New Zealand. This allows the business to support customers from all over the world, whilst ensuring that customers get the personalised support they need.

One of the key benefits of the businesses size is the ability offer such a wide range of bespoke products and services to its customers. Kukri has a team of designers who are constantly working on new products and innovations.

In addition to its global reach, Kukri Sports is also committed to providing personalised local support to its customers, through its offices around the world. These offices are staffed by experienced professionals who are knowledgeable about the sportswear market and can provide customers with a range of services, including order support, product advice, and returns processing.

Kukri’s commitment to global reach and local support has made it one of the leading bespoke sportswear specialists in the world. The company’s products and services are used by athletes and teams of all levels, from grassroots to elite. Kukri Sports is also a trusted partner of many educational institutions, professional teams and national governing bodies around the world, including Dubai College, England Athletics, Hong Kong China Men & Women, Team Canada and Waikato Rugby, plus many more.

Here are some examples of how Kukri’s level of support benefits its customers:

A professional rugby team in England can use Kukri Sports to design and produce a bespoke kit that meets the specific needs of the team and its players. Kukri’s team of designers and developers will work with the team to create a kit that is both stylish and functional. The local office in England will then oversee the production and delivery of the kit, ensuring that it is delivered on time and to budget.

A school in Australia can use Kukri Sports to order bespoke sportswear and leisurewear for its students. The businesses local office in Australia will work with the school to select the right products and to ensure that the sportswear is delivered on time and to budget.

A national governing body in Canada can use Kukri Sports to produce a custom kit for its national team. Kukri’s team of designers and developers will work with the national governing body to create a kit that is both stylish and functional. Kukri Sports’ local office in Canada will then oversee the production and delivery of the kit, ensuring that it is delivered on time and to budget.

Kukri Sports’ global reach and local support make it a unique and valuable partner for athletes, teams, educational institutions, and national governing bodies all over the world.

18/07/202312/07/2023

At Kukri Sports, we recognise the significance of minimizing our ecological footprint, while providing high-quality, bespoke sportswear. We have implemented various recent initiatives to achieve this goal, such as offering a comprehensive selection of sustainable products. Additionally, we remain committed to the well-being of both our global manufacturing partners and the individuals who wear our garments.

We have recently achieved notable milestones in Asia. Firstly, we have successfully developed our most sustainable line of merchandise for this year’s Hong Kong Sevens tournament. As part of this effort, we created three new replica shirts using recycled polyester, ensuring a reduced environmental impact.

Kukri have also recently signed a multi-year partnership with the Korean International School, based in Hong Kong. As part of the agreement, we will be providing a full range of bespoke school sportswear for both on and off field, all made from our sustainable fabrics.

“At Kukri Sports, we firmly acknowledge the inherent connection between our future success and our unwavering commitment to sustainability. Through our steadfast advocacy of eco-friendly practices, we not only make a positive impact on the health of our planet but also endeavor to ignite inspiration among our customers, encouraging them to actively participate in shaping a brighter tomorrow. Sustainability is not a fleeting trend but a fundamental cornerstone upon which we strive to strengthen our business’s endurance and forge a lasting legacy that resonates with our planet’s well-being.” Clare Millington, Kukri General Manager, Asia

Our Kukri Initiative

Our initiative was created to reflect our values and ongoing commitment to change, reducing our impact on the planet as well as continuing to care for those who manufacture and wear our product around the world.

WE PROMISE TO:

Reuse: Using recycled materials, where possible, from packaging to fibres.

Reduce: Reduce the amount of virgin yarn produced.

Responsible: Maintain high ethical standards throughout the business and around the world.

Regularly review our goals and challenge ourselves as a business to be as sustainable as possible.

Find out more

06/07/202306/07/2023

Kukri Sports are delighted to announce a four-year partnership extension with Scottish Gymnastics, the national governing body for gymnastics in Scotland. As part of the deal Kukri will continue to provide bespoke leisure and podium wear for all performance programmes and national teams.

This support will assist Scottish Gymnastics in delivering their athlete-centred, coach-led, performance-driven programmes which offer athlete development pathways across gymnastics disciplines.
The extension of the partnership is testament to the shared commitment to create a positive culture and experience centred around wellbeing and protection, allowing gymnasts and coaches to thrive and aspire to world-class performance.

Scottish Gymnastics chief executive officer Doc McKelvey said:
“Our vision is an uplifting gymnastics experience for all and providing appropriate, quality clothing for our national and region teams is an important part of that, ensuring they look and feel comfortable when they step out to represent Scotland. Kukri Sports is an integral part of that experience, and we are delighted to continue our partnership with them. This allows us to have a range of leisure kit which is suitable for gymnasts of all ages, coaches and support staff. We look forward to working together over the next four years.”

Kukri Sports sales director Josh Beal added:
“We are really proud to extend our partnership with Scottish Gymnastics. Having worked together since 2018 we have formed a fantastic relationship which we will grow further until at least 2026. Kukri are working on new ranges and designs, alongside Scottish Gymnastics, and we can’t wait to showcase this to all gymnasts in Scotland.”

Kukri Sports are a global sportswear supplier offering superior quality bespoke garments, across multiple sports, from grassroots to elite level. To find out how we can support your sportswear needs Contact Us

About Scottish Gymnastics:
Scottish Gymnastics is the national governing body of gymnastics in Scotland. Their vision is an uplifting gymnastics experience for all, with shared values of inclusive, supportive, and aspirational to ensure gymnastics is enjoyable, safe, and open to everyone. The organisation has a membership of around 160 clubs and 30,000 gymnasts, coaches and officials. They are responsible for the governance and development of gymnastics across Scotland, supported by principal funding partner sportscotland and their other partners.