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Kukri Sports is excited to announce a new partnership with British Rowing, the national governing body for rowing in the UK. This collaboration marks an exciting chapter as both organisations join forces to enhance the British rowing community through high-performance, sustainable sportswear, designed specifically to support rowers from the grassroots level to elite competitions.
As British Rowing’s official sportswear partner, Kukri Sports will supply custom-designed performance apparel and merchandise to rowers, clubs, and events nationwide. This partnership will focus on delivering innovative, high-quality apparel that meets the unique demands of rowing, helping British Rowing promote inclusivity and excellence throughout the sport.
“We are honoured to partner with British Rowing,” said Andrew Ronnie, Group CEO – Kukri Sports “At Kukri Sports, we recognise the importance of specialized sportswear for athletes’ performance and success. This partnership is an incredible opportunity for us to work closely with British Rowing to create products that truly meet the needs of rowers at every level, whether they’re training, competing, or celebrating their love for the sport.”
Through this partnership, Kukri Sports will provide branded merchandise and gear at British Rowing’s major events, including the British Rowing Championships and British Rowing Masters Championships. By delivering high-quality apparel to athletes, fans, and supporters, the partnership aims to strengthen community engagement and raise awareness for rowing across the UK.
“We are delighted to be partnering once again with Kukri. This new partnership will bring the very best of performance apparel to our GB rowing team athletes, club rowers, volunteers and staff on and off the water. With co created on water wear we hope this partnership will help take our performance to the next level across the whole sport.” Alastair Marks, CEO British Rowing
The new partnership between Kukri Sports and British Rowing is set to elevate the sport of rowing in the UK, providing rowers, clubs, and fans with the support and apparel they need to succeed. Together, they aim to empower athletes and grow the sport of rowing at all levels.
About British Rowing:
British Rowing is the national governing body for rowing in the UK, dedicated to fostering the growth and success of the sport across the country. With a mission to support participation and international achievement, British Rowing serves a vibrant network of rowers, clubs, and events from the grassroots to elite levels. For more information, visit www.britishrowing.org.