Tag: North America

04/11/202504/11/2025

A partnership built on pride, performance and provincial passion continues to grow stronger.

Kukri Sports is delighted to announce the renewal of its long-standing partnership with Rock Rugby, reaffirming a relationship that has been at the heart of Newfoundland rugby for more than 15 years.

The new four-year agreement cements Kukri’s role as the official kit supplier for Rock Rugby, delivering bespoke, high-performance apparel designed to meet the demands of the game while reflecting the proud identity of Newfoundland rugby.

The renewal follows a standout year for the Newfoundland Rock rugby programme, which proudly hosted and competed in this year’s Canada Summer Games.

“The Newfoundland Rock Rugby programme are happy to extend our relationship with Kukri Sports. The quality of the gear provided is perfect for the demands of rugby and allows our players to loom great when representing our province,” said Morgan Lovell, Technical Director at The Newfoundland Rock Rugby Programme.

Jamie Williams, Vice President at Kukri Sports North America, said “The partnership is a true reflection of mutual respect, shared values and a relentless commitment to excellence.

“Together, we’ve built more than just team apparel, we’ve built a legacy grounded in teamwork, passion and pride. We look forward to a continuation of this relationship over the next four years.”

This renewal once again highlights Kukri’s continued commitment to supporting the growth of rugby not only in the province of Newfoundland and Labrador, but also Canada wide.

Together, these collaborations underline Kukri’s ongoing commitment to empowering rugby communities and providing apparel that performs as strongly as the athletes who wear it.

About Newfoundland Rock Rugby

Rock Rugby operates a comprehensive rugby programme across Newfoundland and Labrador, running junior boys’ and girls’ teams at all age groups, along with senior men’s and women’s sides and a dedicated academy programme focused on developing the next generation of rugby talent.

The organisation also proudly represents the province in the Rugby Canada National Junior Championship (RCNJC) and remains dedicated to developing homegrown players and promoting the sport’s growth throughout Newfoundland and Labrador.

Find out more about Rock Rugby

28/10/202527/10/2025

Kukri Sports is proud to celebrate our North America ambassador, Ellie Stevens, following her phenomenal performances at this year’s European Masters Championships.

The runner secured eight gold medals, including six individual titles and two team victories. Her achievement is a testament to years of dedication, resilience, and passion for running. At Kukri, we are honoured to support Ellie, providing her with bespoke race kit that allows her to compete at her highest level.

Surpassing Expectations

When asked about her success in Portugal, Ellie described the experience as “still a bit surreal.” Initially aiming for six individual golds, she was thrilled to exceed her expectations.

“Each medal tells a story of years of hard work, setbacks, and perseverance. Standing on that podium and representing Great Britain was incredibly emotional,” she said.

Personal Milestones on the Track

Ellie’s journey at Madeira included several personal milestones. She competed in her first ever track 10k, a challenge that tested her focus, consistency, and pacing.

“Once I settled into rhythm, I found myself really enjoying the atmosphere and the energy of the track,” she explained. “It reminded me that growth always happens when you step outside your comfort zone.”

She also set a personal best in the night 10k, crediting a combination of peak physical preparation, mental focus, and the electric atmosphere under the lights for her performance.

Memorable Races & Achievements

Every race brought its own meaningful moments. Ellie fondly recalled her track 10k debut, the 1500m which feels like home, and the 800m, a race that tested her perseverance.

“To come away with six individual golds over such a demanding schedule was incredibly fulfilling. Every race told its own story and added to a week I’ll never forget,” she said.

Balancing Life & Elite Performance

Balancing elite performance with life outside sport is a skill Ellie has honed over the years.

“Running gives me energy and purpose, so I build the rest of my life around that passion. I also make sure to stay grounded—spending time with family and friends, and finding joy in the process, not just the results. That balance is what allows me to perform at my best,” she explained.

Looking Ahead

With the Championships behind her, Ellie is already looking ahead to future competitions.

“This championship has lit an even bigger fire in me. I’m planning to target faster times on the track and road and prepare for the next World Championships. My focus is continual growth, seeing how far I can push my own limits while still loving every step of the journey,” she said.

As a Kukri ambassador, Ellie is proud to wear the brand that reflects her values of determination, teamwork, and excellence.

“Kukri stands for more than performance—it represents community, pride, and passion for sport. I hope to inspire others, especially masters and developing athletes, to chase their goals fearlessly and to show that age is never a barrier to achieving something great.”

Kukri congratulates Ellie on her fantastic achievements and is proud to support her as she continues to inspire athletes across the globe.

01/10/202526/09/2025

Kukri Sports is proud to announce the extension of its long-standing partnership with University of British Columbia [UBC] Women’s Rugby team, reinforcing its commitment to supporting student-athletes across North America.

As the official on-field kit supplier, Kukri will continue to provide high-quality, performance-driven apparel for the Thunderbirds’ programme until 2028, marking more than a decade of collaboration.

UBC Women’s Rugby team is a highly successful university sports programme based at the University of British Columbia in Vancouver, Canada.

The team continues to establish itself as a powerhouse premier squad in Western Canada, including winning four consecutive Canada West titles and being crowned 2024 U SPORTS Women’s Rugby national champions for the first time in their history.

Further highlighting the team’s progress, six UBC players competed in this year’s Rugby Women’s World Cup, with five representing Canada and one representing England, showcasing the programme’s ability to develop athletes who excel on the international stage.

The team will be aiming to defend their national title when they host the 2025 national championships from 29 October to 2 November.

“We are proud to announce our new agreement with UBC Women’s Rugby, continuing a relationship that spans over ten years,” said Jamie Williams, Vice President for North America. “We’ve witnessed the hard work and passion of these athletes and coaches, and we look forward to supporting their journey and celebrating many more successes together.”

Dean Murten, UBC Women’s Rugby Head Coach, added “We are delighted to extend our partnership with Kukri, that is built on quality, innovation and support. This sustained commitment enables us to capitalize on the robust foundation we have established and generate even more opportunities for our students and athletes.”

With an exciting season ahead, the renewed agreement ensures UBC student-athletes will continue to benefit from elite kit and apparel as they pursue more success on and off the field. Find out more about UBC Women’s Rugby.

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04/09/202503/10/2025

Kukri Sports have renewed their partnership with Commonwealth Sports Canada (CSC) as the official apparel supplier for Team Canada at the 2026 Commonwealth Games in Glasgow, Scotland.

“We are incredibly proud to once again be named the official apparel partner for Team Canada at the 2026 Commonwealth Games in Glasgow. This marks our third consecutive Games working together, a partnership built on trust, performance, and shared values,” says Jamie Williams, Vice President, Kukri Sports, North America.

“Outfitting Team Canada on the world stage is both an honour and a responsibility that we take very seriously, as we look to ensure the athletes look and feel great whilst representing their country.”

The Team Canada 2026 kit will feature apparel for the Opening and Closing Ceremonies, as well as casual wear for athletes and mission staff throughout the Games. Building on successful collaborations in 2018 and 2022, Kukri will continue delivering high-performance, stylish apparel designed to reflect Canadian pride on the international stage.

“As Chef de Mission, it’s incredibly meaningful to know our athletes will wear apparel that reflects the strength, pride, and unity of Team Canada,” says Erica Wiebe, Chef de Mission, Team Canada 2026. “The partnership with Kukri ensures our delegation will not only perform at the highest level but also look and feel confident as they represent Canada in Glasgow.”

“Our collaboration with Kukri is about more than uniforms – it’s about building a cohesive Team Canada identity for these Games,” says Kelly Laframboise, Director, Team Canada 2026. “The quality, comfort, and design of Kukri’s kit will help our athletes and staff feel united as one team from the moment they arrive in Glasgow.”

Kukri Sports has established itself as a trusted and valued partner to Commonwealth Sport Canada, previously supplying apparel for Team Canada at the 2018 and 2022 Games. The company was also honoured as Outstanding Partner at the 2021 Canadian Commonwealth Sport Awards, in recognition of their commitment to delivering high-quality, custom-designed apparel and exceptional service. Each Games cycle has seen their role expand, with athletes, coaches, and staff consistently praising the look, comfort, and performance of Kukri’s apparel.

The 2026 Commonwealth Games will be held in Glasgow, Scotland, from July 23 to August 2, 2026, bringing together athletes from 74 participating nations and territories.

Find out more about Commonwealth Sport Canada

03/09/202503/09/2025

For the fifth consecutive season, Guelph Rugby Senior Women’s team has lifted the Ontario Women’s League (OWL) Cup – an achievement that cements their place as one of the most dominant sides in Canadian club rugby.

The team capped off their season with a thrilling 34-30 victory over Brantford Harlequins to earn their fifth consecutive league title and make history as the first side to achieve such a streak in Ontario Women’s rugby.

Kukri Sports is proud to stand alongside the team on this journey, providing high-performance kit designed to empower players and help them perform at their best since 2022.

For the players, the kit is more than just apparel – it’s a symbol of identity, unity and tradition.

“The Kukri kit ties us together as one team. It’s empowering to know we all wear the same colours, representing the same standard and tradition.

“When you feel good in what you are wearing, you play with that extra edge,” said Abby Auger.

Winning five in a row is no small feat. Every season brings new challenges, whether it’s tougher competition, roster changes or the balance of rugby with life outside the game. Yet, the Guelph team continues to find a way to rise above.

“Winning five in a row doesn’t just happen – it’s a real testament to the commitment, resilience and trust we’ve built as a team.

“To be a part of this group, surrounded by incredible teammates, makes this championship really special to me,” added Karenna Ottywill.

For many players, the victory feels like a culmination of years of growth. From starting in the NRU to battling for supremacy in the OWL, Guelph’s journey is one of hard work and collective belief.

“Securing even one title is a monumental effort, so to achieve five in a row speaks volumes about the hard work, dedication and culture of our club.

“This fifth title is a testament to the commitment we’ve maintained year after year,” said Chloe Runge.

Guelph’s culture truly sets them apart, with their veterans leading by example by instilling the ‘Guelph Way’ – accountability, trust and relentless work ethic – while creating a space where rugby is fun and fulfilling.

Commenting on the success of our partner, Jamie Williams, Vice President at Kukri Sports North America, said “We’re incredibly proud to support Guelph Rugby and celebrate their fifth consecutive victory.

“Their success is not only a reflection of their talent but the culture they’ve built, and we’re honoured to be a part of their journey.”

Five straight championships are a reflection not only of Guelph’s talent but of their spirit. A dynasty built on heart, culture, and the drive to keep raising the bar — and they’re not done yet.

Get in touch with us to see how we can support your team’s journey

06/08/202506/08/2025

Kukri Sports proudly celebrates the historic achievements of our partner, Oshawa Vikings Rugby Club, following their inspiring journey at the 2025 IMART World Cup in Spain.

With over 1,190 players, 32 teams and more than 70 matches, the tournament stood out as a global celebration of inclusivity, resilience and the unifying spirit of mixed ability rugby.

Players of all backgrounds, abilities and experiences were able to compete and share the field, break down barriers and celebrate community through the enjoyment of sport.

Oshawa Vikings, our partner based in North America, made history as they fielded both men’s and women’s squads in the tournament, with the women’s team making a groundbreaking semi-final appearance and the men’s team battling through to narrowly miss out on the silver plate semi-finals.

A Kit That Unites & Empowers

As official kit partner, Kukri proudly supported the Vikings with custom-designed kits that embodied their values and identity.

The jerseys were tailored for all body types, with seamless adaptations for visually-impaired players, ensuring everyone felt like a part of the team.

Laura Rouse, a key member of the women’s team who competed in her first international tournament, said, “I truly felt like an athlete wearing very comfortable kit, but the real honour came with the show of the Canadian flags.

“They were easily identified by other teams, and our kit was so highly-sought after the tournament by other players.”

Ingrid Schurr, who played a key part in adapting the designs to be inclusive for all her teammates, said, “The kit united us as a whole team and in my case the vision impaired features helped me track better on the field.

“They were also built in so it just looked like a cool design, as opposed to a vision impaired add on. That made me feel fully included.”

More than a Tournament

For the Oshawa Vikings, the impact of the tournament goes far beyond the scoreboard.

As Heather Bews reflected, “This tournament proved that rugby is a sport for anyone – regardless of labels, ability or experience.

“It gave me a sense of belonging and showed the world that with the support and opportunity, everyone is capable of greatness.”

Highlights from the tournament were as varied as the players themselves. For some, it was the joy of helping a player score their first-every try. For others, it was about family pride – like Will Smith Sr., who scored a try off an offload from his son.

“It was everything. A testament to the unifying nature of mixed ability sport in one moment.”

Women’s team player, Britni Czop, shared her story, “I’ve been playing rugby for over ten years and have to say, the fourth game will forever be my favourite game I have played.

“We were up in points and as a team we helped one of the abilities players on the other team score her first try. We pretended to get hit by her and yet she just kept going with the biggest smile and scored her first try,” she recounted.

“I don’t think there was a dry eye, and it was a perfect example as to why we play mixed ability rugby for those incredible moments.”

Driving Inclusion Forward

Kukri’s involvement with the Oshawa Vikings reflects our broader commitment to championing inclusivity in all sports.

We believe every athlete deserves to feel valued, seen, supported and empowered in their sport and the kit they wear.

“IMART has expanded our global rugby connections. We’re committed to sharing this experience to help grow mixed ability rugby in Canada,” said Head Coach John Watkins.

From grassroots beginnings to global representation, Kukri is honoured to support the teams, players and movements that are shaping the future of sport, for everyone.

Find out more about Oshawa Vikings

01/05/202528/04/2025

With women’s participation in lawn bowls rising across Canada, the sport is undergoing a powerful shift – one defined by equity, visibility and international success.

At the heart of this momentum is Kukri Sports, who for over a decade has proudly stood as the official sportswear partner of Bowls Canada Boulingrin.

This partnership has helped to shape a confident, unified image for Canada’s national athletes and also champion the growth of the sport.

A Sport Gaining Momentum

Over recent years, Bowls Canada has seen an encouraging trend of more women participating, entering coaching and officiating pathways, as well as earning recognition on the international stage.

“At Bowls Canada, we believe that advancing gender equity strengthens the entire sport,” said Britany Gordon, CEO at Bowls Canada Boulingrin.

“We are proud of the strides of our female athletes, coaches and leaders are making nationally and internationally.

“With partners like Kukri helping us elevate the profile of our athletes, we are excited for the future of women’s lawn bowls in Canada – one where every woman sees a place for herself, both on and off the green.”

Global Success

The visibility of the sport has been backed by results, with Canadian women making headlines globally.

– Kelly McKerihen earned silver in women’s singles at the 2023 World Bowls Championships, tying Canada’s all-time best finish in the event.

– Canada’s women’s triples team took home bronze at the same event—the country’s strongest team finish in over a decade.

– McKerihen and Emma Boyd went on to win the women’s pairs title at the 2023 Hong Kong International Bowls Classic, a globally prestigious competition.

These podium performances are part of a larger trend: in the last two World Bowls cycles (2016-2023), Canada’s women have won nearly half (5 out of 12) of the nation’s international medals.

In 2024, Louise McLean made history by capturing Canada’s first international para bowls medal, with a podium finish in Women’s singles at the IBD World Championships.

Kukri Sports: More Than a Uniform

Kukri’s decade-long partnership has provided more than just apparel – it’s created a bold and professional identity for Team Canada that reflects the talent and ambition of its athletes.

The visibility and pride that comes from stepping onto the green in Kukri’s custom kit sends a message that Canadian bowlers belong on the world stage.

“Our partnership with Kukri Sports has played an important role in building a strong, professional image for our athletes,” said Britany Gordon.

“Having world-class apparel helps us present a unified, confident Team Canada, which in turn strengthens the visibility and recognition of our women’s teams.

“As we work to grow the sport, the visibility provided by strong branding is a valuable asset in inspiring future female bowlers.”

Jamie Williams, Vice President at Kukri Sports North America, added, “We are incredibly proud of our ongoing partnership with Bowls Canada.

“Over the last decade, we’ve seen remarkable growth in the sport, especially among women athletes. We are fully committed to empowering athletes by providing high-quality apparel to help them perform at their peak.

“We look forward to continuing our support and elevating the success of Canada’s women’s lawn bowlers on the world stage for years to come.”

Equity on and off the Green

Bowls Canada has made gender equity a core part of its mission. Women and men now compete in equal numbers at national championships, supported by inclusive event formats.

Nearly half of the Board of Directors and 45% of certified umpires are women, reflecting strong female leadership across the sport that continues to grow.

From youth to senior levels, Canadian women continue to thrive and are proving that with the right support, access to high-quality sportswear and visibility, success follows.

A Shared Vision for the Road Ahead

Together, Bowls Canada and Kukri Sports are not just outfitting athletes—they’re helping lead a movement. A movement that welcomes women, celebrates success, and inspires the next generation to step up, compete, and lead on and off the green.

We are proud to support Bowls Canada as they continue to inspire through their commitment to equity, excellence and the success of women in lawn bowls.

Find out more about Bowls Canada

03/04/202531/03/2025

Kukri Sports is proud to announce the renewal of its partnership with Druids RFC, reinforcing a successful relationship that has flourished since 2017. This three-year extension showcases both parties’ commitment to providing high-quality, innovative sportswear for athletes at all levels of the club.

Shauna McGill, VP of Communications and Social Media at Druids RFC, expressed the club’s enthusiasm for the continued partnership: “The Druids have long trusted Kukri to outfit our teams, from juniors to seniors, and this renewed collaboration strengthens our successful history of delivering top-quality kit and support to our players. Kukri’s commitment to innovation and exceptional customer service has been invaluable to our club, and we are excited to continue this partnership.

“As we look ahead to the 2025 season and beyond, we can’t wait to take the pitch in our custom-designed Kukri competition and spirit wear. This partnership is a testament to the trust and shared commitment between the Druids and Kukri, and we look forward to what the future holds!”

The renewal comes at a significant time for Druids RFC as the club celebrates its 65th anniversary. In recognition of this milestone, Kukri Sports will be launching a special edition anniversary apparel range, providing club members with the opportunity to commemorate this historic moment in style.

Jamie Williams, Vice President – North America at Kukri Sports, shared his excitement about the continued partnership: “We are delighted to have extended our partnership with the Druids for another three years. We have had a great working relationship with the club since we started our relationship back in 2017.

“The partnership renewal coincides with a significant milestone for the club as they enter their 65th anniversary, and we are excited to launch an exclusive anniversary range of apparel that will be available for club members to purchase in the coming weeks. We have a great footprint across Alberta, and this announcement further cements our position as the go-to brand for rugby in the province.”

Kukri Sports remains dedicated to supporting grassroots and elite rugby teams with premium, custom-designed apparel that meets the demands of modern athletes. The renewed partnership with Druids RFC continues this commitment, ensuring players and supporters alike can represent their club with pride.

Find out more about Druids RFC

26/02/202526/02/2025

As Black History Month is recognised across North America this month, we acknowledge and celebrate the journey of Black athletes in the region – those who have broken barriers, redefined excellence and inspired future generations. Kukri Sports, a proud partner of Team Barbados, is honoured to support athletes who embody these values on and off the track.

Among those making an indelible mark is Jonathan Jones, a world-class sprinter from Barbados whose journey epitomizes determination, perseverance and national pride.

A graduate of the University of Texas at Austin, Jones has competed at the highest-level, representing Barbados on the world stage. From the 2020 Tokyo Olympics and a bronze medalist in the 400m at the 2022 Commonwealth Games, Jones continues to set records and push boundaries on the track as a Team Barbados athlete.

A Journey of Inspiration and Dedication

Jones’ passion for athletics started during his childhood in Saint Lucy, Barbados, where he participated in various sports.

Watching the 2012 London Olympics ignited a fire within him, with athletes like Kirani James and David Rudisha serving as his role models and playing a crucial role in shaping his love for the 400m and 800m events.

“I was inspired through a series of events in my childhood and adolescent years to embark on my career in athletics,” Jones recalls.

“Watching fellow Caribbean athletes and international athletes compete on the biggest stage was truly inspiring.”

One of the defining moments in his career came in 2014 when he was given the opportunity to represent Barbados.

Despite the honor, he declined, choosing instead to train harder to earn his place.

His commitment paid off when he won silver and bronze medals at the CARIFTA Games in 2015, followed by gold medals in 2016.

“That choice and mindset shaped me as an athlete and person,” Jones reflects. “I always expect to earn my spot and work diligently to make my dreams a reality.”

Representing Barbados on the World Stage

Proudly donning the national colours of Barbados, Jones has embraced his role as an ambassador for his country.

“Whenever I walk around the athlete’s village during a championship, it feels amazing to know that Barbados is being seen and showcased.

“The pinnacle of my joy is standing on the medal podium with my Barbados kit on and our national anthem playing.”

Jones’ drive stems from the dreams of his younger self and his desire to inspire the next generation of Barbadian athletes.

“I continue to do this not just for myself, but for the kids growing up in Barbados. I want to see that if I can do it, they can too.”

Honouring Black History Month

Black History Month holds deep significance for Jones as a time for reflection and appreciation.

“It’s a moment to look back at those who paved the way for us,” he says.

“Coming from an island like Barbados, I have many pioneers and icons to look up to, from sports legends like Sada Williams to national heroes like Bussa.

“It’s about recognizing their sacrifices and using their legacy as motivation to keep pushing forward.”

He also acknowledges the importance of black athletes throughout history in breaking down barriers and standing for social justice.

“We had athletes like Muhammad Ali and Jackie Robinson who fought for equality and paved the way for us to compete freely today.

“Their courage and resilience remind me that sports is not just about competition—it’s about representation, inclusion, and the fight for fairness.”

Inspiring the Next Generation

Jones encourages aspiring athletes to embrace discipline and perseverance. “Work so relentlessly that you can’t be ignored or overlooked,” he advises. “Success isn’t guaranteed, but if you give it everything without holding back, you’ll see the results.”

Beyond competition, Jones believes in the power of sports to drive diversity, inclusion, and social justice. “Sports have always played a role in fighting for equal rights and opportunities,” he says. “Athletes today use their platforms to raise awareness and inspire change, and that’s something I want to be part of.”

As he continues his journey, Jones remains focused on future goals—both on and off the track. “I want to compete happily in my Barbados colours again, improve in the coming years, and stand at the top of the medal podium.”

Jonathan Jones is not only a record-breaking athlete but also a symbol of perseverance and national pride. As we celebrate Black History Month, his journey serves as an inspiration for aspiring athletes and a testament to the power of dedication, resilience, and representation.

About Team Barbados

Kukri Sports is proud to be partnered with Team Barbados, providing the team and athletes with high-performance sportswear designed to help them unleash their greatness and feel proud to represent their nation and inspire others.

Learn more about Team Barbados