As the leading global sportswear teamwear provider, we believe sport should be accessible, inclusive and empowering for everyone. Our commitment to equality, diversity and inclusion extends beyond awareness months – it’s embedded in everything we do.
From supporting scholarship programmes and designing inclusive sportswear to celebrating the stories of diverse athletes, we’re dedicated to ensuring that every individual has the opportunity to participate and succeed in their sport and unleash their greatness.
CHAMPIONING INCLUSIVITY IN EVERY SPORT
We’re proud to work with partners and institutions that share our vision of inclusive sport. Our ongoing initiatives include:
Scholarship & hardship fund contributions – helping to remove financial and social barriers that allow athletes to compete.
Designing inclusive and adaptive sportswear – including modest, culturally sensitive and gender-equitable options, allowing every athlete to feel confident and comfortable while competing.
Supporting para-sports – products designed for comfort, functionality and performance for athletes of all abilities.
Championing inclusion internally – ensuring our own teams and processes reflect the diversity we strive to support for thousands of athletes globally.
VOICES OF SPORT
Representation matters, and we’re proud to share the stories of athletes who inspire others through their achievements and experiences.
“When you have a disability, you are told more often what you can’t do than what you can do. I like to use my sport to show people what is possible, and hopefully inspire people to challenge themselves and find out what they can achieve.”
“I’m in the position I am because of those before me who fought for a place on teams where they weren’t always welcome. It pushes me knowing that every time I compete, I’m adding to a much bigger success story.”
Georgina Forde-Wells – GB Triple Jumper & Loughborough University student
“The past few years has been a breakthrough for me, and the support I have received from Kukri has been a key part of that. I’m grateful to have them by my side as I continue to push forward.”
“I battled a lot of imposter syndrome which made me think I had to ‘prove’ myself, so I pushed beyond my limits. That setback taught me to reframe my perspective and definition of success, it’s not all about rankings or medals, but also how proud I make myself. It’s an ethos I still carry into all my work today.”
Vwairé Obukohwo – GB Rower
OUR PROMISE IN ACTION
“At Kukri, equality, diversity and inclusion are at the heart of everything we do. We are committed to creating opportunities for everyone – regardless of background, ability or identity. By embedding EDI into our products and wider culture, we aim to empower every athlete to reach their full potential and inspire others along the way.“
Andrew Ronnie, Group Executive Chairman.
JOIN US IN CHAMPIONING EDI
Together, we can make sport more accessible, inclusive, and empowering for everyone. If you have any questions about our EDI initiatives or want to get involved, please get in touch.
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