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Category: News

Marlborough Boys Partnership Announcement

New Zealand

Kukri Sports are thrilled to announce our new 4-year partnership with Marlborough Boys’ College (MBC).

As part of the deal Kukri will provide blazers, full daywear and a full range of bespoke sportswear for staff and pupils, both off and on the field.

Situated in New Zealand’s Blenheim region, MBC boasts a rich heritage of offering young men rigorous opportunities and maintaining exceptional standards across various facets of their lives. Established in 1900, the institution has played a crucial role in the local community and has seen remarkable achievements at both the national and global levels. This includes producing accomplished athletes, scholars, industry leaders, politicians, and cultural influencers.

Find out more about Marlborough Boys College

Zach McKay, South Island Sales Manager for Kurki New Zealand, said “The opportunity to work with the school community is exciting for our company and brand. Together we can have the staff, students and supporters of the school looking and feeling great in the latest product”.

MBC Principal John Kendal said the school was “Looking forward to working with Kukri Sports in the years ahead. Our students take great pride in all things associated with the school and how we present ourselves is a huge part of that. Kukri are an excellent fit for the look, feel and function of our daywear and sports uniforms”.

Deputy Principal Jarrod Dunn said the school worked alongside Kukri to finalise a product range that was fit for purpose. “Our daywear is modern and functional, whilst our sports and cultural apparel will uphold the traditions and history of the college”.

If you are interested in partnering with Kukri Sports, or want to know how we can help, GET IN TOUCH

Rugby in Focus: A month of exclusive content

In the upcoming weeks, as we celebrate this year’s Rugby World Cup, Kukri Sports is set to unveil a collection of exclusive content dedicated to the sport.

This content will not only provide access to behind the scenes insights into our rugby partners, but also a deeper insight into how we support individual players and help them perform at maximum levels on the pitch. We will also delve into the innovative design components of our professional club kits, which are incorporated into the kits of grassroots clubs around the world.

Our journey in the sport of rugby has been shaped by our strong global partnerships, which include Ulster Rugby and Waikato Rugby, as well as being the long-standing sponsor and official merchandise supplier for the prestigious Hong Kong Sevens.

Kukri is also the proud kit supplier for many teams at grassroots level, including Dungannon RFC, Rugby School, North’s Rugby and Dubai College. Click here to find out more about our rugby partners.

Our kit designs are the result of tireless and cutting-edge innovation and a deep understanding of the needs of rugby players at all levels. With advanced technology and materials, our kits offer superior performance, durability and comfort.

Speaking about the campaign, Josh Beal, Sales Director at Kukri Sports, said, “This campaign is a testament to our dedication to providing athletes with elite level sportswear. Through our innovative rugby offerings and valued collaborations, we’re proud to be the kit supplier and partner of many rugby teams all over the world and remain committed to providing solutions for teams at all levels.” 

From behind the scenes content with rugby stars to glimpses into our designs for partners all over the world, join us on this exciting journey as we honour the game, our partners, and the global rugby community.

For the latest updates and exclusive content throughout this campaign, visit the news section on our website and follow us on social media.

Click here to design your rugby kit and find out more about our rugby partners.

#UnleashGreatness

Bowls Canada Contract Extension

Canada

Kukri Sports are proud to announce an extension of our ten-year partnership with Bowls Canada Boulingrin (BCB).

Our long-standing relationship with BCB has provided an extensive understanding of the needs of high performing bowls athletes and we look forward to offering more high-quality, creative designs for future competitions.

Anna Mees, CEO – Bowls Canada Boulingrin

“We couldn’t be more delighted to have Kukri Sports back on board as our Preferred Kit Supplier,”

“After a thorough request-for-proposal process, it was clear that Kukri Sports offers our athletes excellent product and service at a competitive price. We are looking forward to continuing our relationship with Kukri.” 

Jamie Williams, Vice President – Kukri Sports North America

“‘We are delighted to extend our partnership with Bowls Canada who we have now partnered with for 10 years,”

“Throughout our partnership we have developed new products that National Team Athletes can wear with pride, whilst competing at various events around the world including the upcoming World Bowls tournament in Brisbane.  We look forward to supporting the team over the course of the next three years and wish them all well on their upcoming travels.”

Bowls Canada Boulingrin

BCB are the national lawn bowling governing body in Canada, with an aim to connect, inform and grow the bowls community across the country – Find out more

If you are interested in partnering with Kukri Sports, or want to know how we can help – Get in touch.

Team Surrey Partnership Announcement

United Kingdom

Kukri Sports are excited to announce our multi-year partnership with Team Surrey. As part of the deal, Kukri will provide sportswear for university students and staff.

Kukri will provide teamwear for a wide range of sports, including Badminton, squash, tennis and hockey, plus much more.

“We are thrilled to announce Kukri’s partnership with Team Surrey and are looking forward to producing high quality bespoke kit designs that both students and staff can be proud of. This partnership is another example of Kukri’s commitment to supporting the educational sportswear needs of leading institutions.” Josh Beal, Sales Director, Kukri Sports.

“We are delighted that Kukri have become our new kit partner for Team Surrey following a competitive tender process. Kukri is a leading brand in the sportswear industry and we are very excited to be working with them to deliver the highest standard of kit for our students ahead of the 2023/24 academic year.” Georgina Agnies, Director of University Sport

About the University of Surrey

The University of Surrey are an award-winning provider of Higher Education. Based in a vibrant campus they provide exceptional teaching and practical learning to inspire and empower students for personal and professional success.

www.surrey.ac.uk

If you are interested in partnering with Kukri Sports or want to know how we can help – Get in touch.

Sustainability Sportswear Developments in Asia – Paving The Way For A Greener Future

Asia

At Kukri Sports, we recognise the significance of minimizing our ecological footprint, while providing high-quality, bespoke sportswear. We have implemented various recent initiatives to achieve this goal, such as offering a comprehensive selection of sustainable products. Additionally, we remain committed to the well-being of both our global manufacturing partners and the individuals who wear our garments.

We have recently achieved notable milestones in Asia. Firstly, we have successfully developed our most sustainable line of merchandise for this year’s Hong Kong Sevens tournament. As part of this effort, we created three new replica shirts using recycled polyester, ensuring a reduced environmental impact.

Kukri have also recently signed a multi-year partnership with the Korean International School, based in Hong Kong. As part of the agreement, we will be providing a full range of bespoke school sportswear for both on and off field, all made from our sustainable fabrics.

“At Kukri Sports, we firmly acknowledge the inherent connection between our future success and our unwavering commitment to sustainability. Through our steadfast advocacy of eco-friendly practices, we not only make a positive impact on the health of our planet but also endeavor to ignite inspiration among our customers, encouraging them to actively participate in shaping a brighter tomorrow. Sustainability is not a fleeting trend but a fundamental cornerstone upon which we strive to strengthen our business’s endurance and forge a lasting legacy that resonates with our planet’s well-being.” Clare Millington, Kukri General Manager, Asia

Our Kukri Initiative

Our initiative was created to reflect our values and ongoing commitment to change, reducing our impact on the planet as well as continuing to care for those who manufacture and wear our product around the world.

WE PROMISE TO:

Reuse: Using recycled materials, where possible, from packaging to fibres.

Reduce: Reduce the amount of virgin yarn produced.

Responsible: Maintain high ethical standards throughout the business and around the world.

Regularly review our goals and challenge ourselves as a business to be as sustainable as possible.

Find out more

Kukri Sports Sales rise by 66% in Northern Ireland & The Republic of Ireland

Ireland | United Kingdom

Kukri Sports has been experiencing unprecedented success in recent years and 2022 saw regional sales hit record levels in several global territories. Our growth in Ireland has been particularly impressive across both Northern Ireland and The Republic of Ireland.

We have recently partnered with five new schools in Northern Ireland, as well as hosting collaborations with prominent sports clubs, including Omagh HC, Ballyclare HC, and Boyne HC and we have extended our netball market share with partnerships including Queen’s University and Belfast Ladies NC.

We are delighted to announce that the business has also recently extended its partnership with Blackrock College, a prominent education institution with an enviable reputation, based in Dublin. As part of the deal, Kukri will continue to be the exclusive supplier of sportswear for both students and staff at the college. Find out more about Blackrock College.

“We have been delighted with the service and quality of sportswear provided by Kukri over the years and we look forward to continuing this relationship. Alan MacGinty, Principal, Blackrock College

“We are thrilled to announce the extension of our partnership with Blackrock College. The enthusiasm and dedication displayed by everyone at the college serve as a constant inspiration, and we eagerly anticipate being a part of their future successes, providing unwavering support along the way.” Neil Patterson, County Manager for N.I. and R.O.I

Coleraine Grammar School are another prestigious school we are proud to be working with and are looking forward to supporting their requirements for quality bespoke sportswear.

Moreover, many of our established partners, such as Dungannon RFC, have recently reaffirmed their commitment to Kukri Sports by signing new agreements and we are looking forward to providing them with comprehensive kit solutions both now and in the future.

Our versatility in supporting over 100 sports can be demonstrated by our support of N.I. Tug of War, N.I. Shooting team, and Disability Sport NI and our capabilities outside of the sports market are shown by the announcement of the extension of our partnerships with Armagh, Banbridge, and Craigavon Borough Council, which sees us supply customized indoor and outdoor leisurewear for their staff.

As we continuously expand our expertise and deepen our product knowledge, we are committed to sharing this wealth of information with our valued customers. We strive to constantly enhance our understanding and stay up to date with the latest developments in our field. By doing so we can offer even more comprehensive and insightful assistance to all our customers, ensuring they benefit from our expanding knowledge base as our customers in Northern Ireland and The Republic of Ireland can testify.

YTP AMBASSADOR REFLECTS ON ‘SPECIAL’ EXPERIENCE OF REPRESENTING TEAM ENGLAND AT COMMONWEALTH YOUTH GAMES

United Kingdom

Kukri Sports proudly congratulates Jess Bailey, one of its Youth Talent Programme Ambassadors, on her exceptional performances representing Team England at this year’s Commonwealth Youth Games.

Team England’s squad of 57 athletes competed in four of the sports and 65 medal events over the six days of the competition. They won 49 medals – 16 gold, 23 silver and 10 bronze – placing the team second in the overall medal table.

Reflecting on the experience, Jess admitted her journey to represent Team England at the Commonwealth Youth Games has been a dream come true. “Having the opportunity to represent Team England has been one of the best experiences of my life,” shared Jess. “It’s a crazy feeling to pull on the England vest and represent your country, especially at a competition as prestigious as the Commonwealth Youth Games, and this feeling is one I am very grateful to have experienced.”

Competing in the 3000m event and finishing 4th in a time of 9:38.08, Jess faced a unique set of challenges. “One of the biggest challenges in my event was the heat and humidity. I tried to prepare for this beforehand by going in the sauna several times in the final weeks before we left for the Games, but the run was still unbelievably hard in difficult conditions.”

“Fortunately, the 3000m was on the last day, and by that time we had adapted to the heat. The heat barely even crossed my mind during the race.”

The Commonwealth Youth Games is not only a platform for showcasing athletic prowess, but also a celebration of unity and camaraderie amongst the athletes. Jess shared her experience, saying, “The games definitely felt like it was set up in a way to encourage different nations to make friends.

“All the athletes had been given their nations badge to trade with other nations, which got all the different countries talking and encouraged all of us to make friends and talk to people we wouldn’t have met otherwise. I thought that was brilliant and I made many international friends because of it.”

Drawing on from her journey, Jess offered insightful advice to young athletes aspiring to reach international levels of competition and represent Team England in the future. “My advice would be to just stick with it,” she encouraged. “It’s easy to get hyper focused on just one race / championships, getting disappointed and, if it doesn’t work out, forgetting the bigger picture.

“Disappointment is part of the sport and can be used as motivation as long as it’s managed well.”

Jess also expressed her gratitude for the pivotal figures who have supported her athletics journey. “My dad is definitely the person who, without a doubt, I would never have made it as far in athletics,” she acknowledged. “Both my dad and Mum know me so well and I’m so grateful to have them both by my side.”

Looking forward, Jess’s aspirations extend beyond personal achievements. “I want to make a career out of athletics,” she revealed. “I love training and getting to spend every day dedicated to this sport [athletics] would be a dream come true!”

Kukri would like to congratulate Jess and all of the Team England athletes on their fantastic achievements at this year’s Commonwealth Youth Games.

We were proud to provide the kit that helped athletes to thrive in their sport and be honoured to represent their country.

Click here to relieve this year’s Commonwealth Youth Games.

#UnleashGreatness

Kukri Sports achieves 78% Sales Growth in the Middle East

Middle East

–MIDDLE EAST–

Sales figures have hit unprecedented record levels for Kukri Sports in the Middle East, with sales rising by 78% across the region in FY2022

The company is poised to see further growth in 2023, as it extends long-term agreements with prestigious partners, including Dubai College and British School Al Khubairat, both renowned for their exceptional sporting programs.

Kukri’s achievements in the region can be attributed to its unwavering dedication to providing elite-quality, bespoke sportswear to leading educational institutions, complemented by exceptional customer service. By focusing on these key values, Kukri Sports has cemented its position as a trusted and preferred choice among schools and colleges in the Middle East.

Arcadia Partnership Announcement

As Kukri looks ahead to the future, the business remains committed to further expanding its presence in the Middle East and are proud to announce our new 4-year partnership with Arcadia School, based in Dubai.

The partnership will see Kukri provide sportswear for both staff and students, across a wide variety of sports.

“This is an exciting new partnership for the UAE business, showcasing the bespoke capability and performance product that Kukri prides itself on. We’re looking forward to building the partnership with Arcadia, encouraging all pupils to be active and working alongside them to create a leading sporting programme” – Kobus Cronje, Regional Manager – Kukri Sports.

KUKRI’S SUPPORT FOR PARA-ATHLETES IN SPORT

Over the last month, we are proud to have run a campaign honouring the achievements and commitment of para-athletes across a variety of sports.

The campaign sought to foster a deeper understanding and appreciation for the talent and perseverance of para-athletes, as well as highlighting our dedication to promoting inclusivity in sports, and creating a level playing field for all athletes, regardless of their physical abilities.

Among the remarkable stories during the campaign was the interview with Egyptian Badminton star, Yasmina Eissa, and Loughborough’s Head of Para Sport, Alasdair Donaldson.

Eissa, formerly the Vice Chair of the Para Sports Exec at Loughborough University, spoke of her excitement about the future of para sports, whilst Donaldson explained more on Loughborough University’s efforts and commitment in creating an inclusive sporting landscape for their students.

Click here to read the full interview.

We also collaborated with Special Olympics Great Britain, speaking with talented athletes, Matthew Brough, who competes in tennis, and Ethan Orton, who competes in badminton. Both athletes reflected on their triumphs at this year’s World Games in Berlin, and how they aim to use their experience of the Special Olympics to encourage more disabled athletes to participate in sport.

Click here to read the full interview.

YTP Ambassador Amy Thompson’s recent victory in the Women’s Ambulant shot put at the Senior & Para Open Championships is another step towards her long-term goals. Thompson, who also equalled her personal best in the Women’s Under-18 shot put at Loughborough Pathway Internationals, touched on the barriers she has overcome and her aim to make sport more inclusive in the future.

Click here to watch the full interview.

Speaking about the campaign, Andrew Ronnie, Group Executive Chairman at Kukri Sports, said, “We are very proud to have launched this campaign dedicated to shining a light on para-athletes. The accomplishments of these athletes are a testament to them and their relentless dedication, and we are proud to continue to provide elite sportswear that will help them perform at their best and feel comfortable whilst competing.”

Kukri remains dedicated to advancing inclusivity in sports and creating a more accessible and supportive environment for all athletes.

We are proud to be partnered with British Wheelchair Basketball and Special Olympics, as well as a host of Universities, schools and clubs in supporting their para-athletes across a wide range of sports.