Kukri Sports is excited to announce the extension of our partnership with South Island School, a prominent educational institution based in Hong Kong, for an additional two years.
Under this extended collaboration, Kukri will continue delivering a comprehensive range of tailor-made sportswear for both staff and students, catering to their needs both on and off the field.
“Over the last three years we have partnered with Kukri Sports and their service has been exceptional. In addition to providing high quality sports kits they have shown an unwavering commitment to customer satisfaction. They have gone above and beyond to understand our specific needs and tailor their offerings to match our requirements perfectly. Their attention to detail and willingness to accommodate our requests have made them an invaluable partner.
I would wholeheartedly recommend Kukri Sports to any school or sports club that are looking for a new sports kit provider.”Martin Pate, Head of PE & Sport, South Island School.
“We are thrilled to extend our partnership with South Island School, a distinguished educational institution in Hong Kong. This collaboration allows Kukri Sports to continue providing high quality bespoke sportswear that reflects the school’s commitment to well-being, learning, global citizenship, and sustainability.
Our two-year extension not only underscores the strength of our relationship but also highlights our dedication to supporting the diverse sporting activities of the school’s staff and pupils, both on and off the field. We look forward to contributing to the vibrant sports culture at South Island School and ensuring that they are outfitted with the highest quality sportswear.”Clare Millington, General Manager, Kukri Asia
Established in 1997, South Island School provides comprehensive education from age 5 through to 18. In addition to maintaining high standards of education, the school is dedicated to promoting well-being, learning, global citizenship, and sustainability across all facets of its operations.
To find out how we can support your sportswear needs, contact us
Kukri Sports Extends Partnership with Field Hockey BC for Two More Years
Canada
Kukri Sports is pleased to announce the extension of its longstanding collaboration with Field Hockey BC, marking over a decade of successful partnership. Under this renewed agreement, Kukri will continue to provide high-quality sportswear for all representative teams, catering to the needs of athletes, staff, and coaches both on and off the field.
“Field Hockey BC has both fostered and enhanced a formal partnership with Kukri Sports for well over a decade. On behalf of the Society, I cannot emphasize how beneficial it can be to work in partnership with a Company that show the willingness to not only understand unique customer needs but where feasible truly embrace an organized sports value proposition to its participant membership.
The Kukri Sports apparel lines are of exceptional quality offering the ability to choose designs, fabrics, and cuts across what is often a diverse audience and associated price point. From an operational standpoint, customer service and patience of service is essential, and Kukri Sports offers the highest standards of customer care. The team at Kukri Sports represent an experienced, knowledgeable, and innovative apparel solution to Field Hockey BC’s desire for standardization, customization, choice, and affordability.
Why a partnership for so many years? It’s simple, Kukri Sports values partnership and as a partner is prepared to go above and beyond to deliver an exceptional outcome.”Mark Saunders, Executive Director, Field Hockey BC
Jamie Williams, Vice President – North America, Kukri Sportscommented “We are delighted to have extended our long-standing partnership with Field Hockey BC, who were one of our first major partnership signings having entered the Canadian marketplace over 10 years ago. Our partnership aims to provide value for all levels of Field Hockey Athletes within BC.
One of the initial requirements we were tasked with was developing a unique identity for the program that would stand the test of time and ensure athletes were instantly recognizable, so it is great to see that 10 years later after multiple fabric and product developments the overall look and identity of the program, whether it be staff or athletes is still cohesive and consistent with their brand requirements.”
Field Hockey BC serves as the Provincial Sports Organization (PSO) dedicated to the support and development of field hockey in the province of British Columbia – Find out more
For inquiries about bespoke sportswear and to explore how Kukri Sports can meet your specific sportswear needs, please Contact Us
Kukri Sports Under New Ownership
World News
In a significant strategic move, Kukri Sports has been acquired by the businesses Group CEO Andrew Ronnie, marking a new era for the renowned sportswear brand. This management buyout sees Andrew Ronnie taking the reins from the previous majority shareholders.
With a commitment to encouraging growth and innovation, this transition is poised to usher in a bright and promising future for Kukri Sports. The buyout ensures a seamless continuity for the brand’s esteemed partners, while also paving the way for new opportunities and pioneering initiatives in the bespoke sportswear market.
Kuits Solicitors, played an instrumental role in overseeing the legal aspects of the sale, ensuring a smooth and efficient transition of ownership.
NatWest bank have provided financial assistance, aiding the transition and are committed to support the business with its future endeavours.
Commenting on the acquisition, Andrew Ronnie stated, “Acquiring Kukri Sports is a significant milestone in my journey. Having been with the business for many years I am deeply committed to building on the brand’s legacy and steering it towards a future filled with growth, innovation, and unparalleled quality. With the support of our partners and the dedication of our team, I am confident that Kukri Sports will continue to thrive and set new benchmarks in the industry.”
The management buyout underscores a strategic vision aimed at harnessing the brand’s potential, capitalizing on emerging market trends, and reinforcing Kukri Sports’ position as a leader in the Global bespoke sportswear market.
Kukri Sports and Dubai College – A Partnership Built on Success
Middle East
This year Kukri Sports proudly marks the culmination of over 10 years of partnership with Dubai College, a leading education provider in the Middle East. This enduring partnership not only reinforces the strong bond between two entities dedicated to excellence but also establishes new benchmarks in sportswear tailored for educational institutions.
While the partnership has consistently delivered sportswear ranges across the College’s diverse sporting offerings, this year signifies a significant milestone with the comprehensive revamp and upgrade of the entire Physical Education range. The latest enhancements include an improved fit profile and upgraded fabric meticulously designed to meet the demands of the Dubai climate, providing lightweight comfort and superior breathability.
At the heart of this partnership is a commitment to offering products that align with the needs of active students, ensuring that the sportswear enhances rather than hinders their physical activities. The overwhelmingly positive response from pupils, parents, and staff underscores the success of this collaborative effort.
A testament to the efficiency of our collaboration is the seamless processing of over 1,500 orders through Kukri’s online platform in 2023 to date. These orders were dispatched swiftly, reaching individual addresses across the emirates within an impressive 72 hours. This achievement underscores Kukri Sports’ commitment to providing a market-leading provision to its partners, including Dubai College.
As we celebrate a decade of partnership, Kukri Sports and Dubai College eagerly anticipate continuing to raise the bar in sportswear innovation, enriching the experiences of students both in the classroom and on the sports field.
Empowering Dreams: The Rise of Women’s Sport in Australia with Kukri Sports
Australia
In the ever-evolving landscape of Australian sports, a transformation is taking place, and at the heart of this evolution is women’s netball. In this article we explore the inspiring journey of a dedicated athlete, Ella Roberton, who currently represents Peninsula Waves, who are an official partner of Kukri Sports.
For Ella, her love for netball started with a family connection. “My mum used to play netball when she was younger and got me into the sport,” she shares, underlining the importance of heritage and shared experiences. This bond laid the foundation for a journey that went beyond simply competition, evolving into a deeply personal connection with the game.
Amid the competition and the pursuit of excellence, Ella emphasizes the significance of growing women’s sport. “I absolutely believe there is an importance for growing women’s sport“. This growth extends beyond the court, influencing younger generations to embrace the benefits of sports – increased confidence, self-esteem, and the forging of meaningful connections within a supportive community.
Reflecting on her own pathway, Ella acknowledges her relatively smooth journey, attributing her success to a strong support system. “I haven’t had to overcome many challenges,” she admits, crediting her friends and family for their encouragement and support. This mirrors the values of Kukri Sports, who recognize the importance of community and shared objectives in reaching sporting goals.
Aspirations for the future take center stage, with Ella expressing a desire to make a mark at the elite level. “I hope to win a few premierships in the future and, ultimately, make a Suncorp Super Netball team,” she reveals, setting her sights on the pinnacle of Australian netball – the Australian Diamonds. It’s a testament to the dreams that drive athletes to reach unprecedented heights.
To the up-and-coming girls in netball, she offers invaluable advice: “Make sure that you are enjoying your time playing netball…find things you enjoy about training and games even when it gets tough.”
In the world of netball, the importance of the right sportswear is paramount. Ella underscores this point, stating, “Netball is a very dynamic sport, so having the right sportswear is essential in making your movements dynamic as well.” At Kukri our sportswear is not your average apparel, we have a strong focus on providing comfort and style, to allow athletes to not only perform to their highest levels on the court, but also stand out with vivid unique designs. The Kukri kit worn by Peninsula Waves is hailed as a testament to the brand’s commitment to excellence and attention to the unique needs of netball players.
As women continue to redefine their roles in sport, Kukri Sports remains a key player, providing athletes with the support they need to thrive. With a commitment to quality, innovation, and the celebration of individual and collective achievements, Kukri Sports stands as a symbol of empowerment, championing the dreams and triumphs of women in the world of sports.
Peninsula Waves compete in the Victorian Netball League in Australia – which is recognized as the world’s strongest and most professional State Netball Competition. Learn more about the club
Kukri Sports: More than just a sports brand
World News
As a leading teamwear sports brand Kukri Sports is reshaping the landscape of sportswear and sports partnerships, going above and beyond the traditional role of a supplier. With an unwavering commitment to excellence, Kukri offers a wide range of services and solutions that make them more than just a sports brand.
On offer is not only a supply of high quality bespoke, personalised and off the shelf apparel but also providing partners a host of additional benefits:
Dedicated Account Management: As a partner you will be provided a dedicated Personal Account Manager, ensuring a seamless and personalised experience.
Support at Partner Events: Supporting partner events is a key facet of Kukri, who support partners by engaging with their core audience effectively, whether it be at a university freshers’ event or international competitions.
Bespoke Designed Sportswear: Sportswear isn’t just a uniform; it’s a symbol of identity and belonging. Kukri Sports offers a rich variety of custom-designed sportswear, tailored to the unique requirements of each partner. They understand that personalized sportswear cultivates a profound sense of identity and belonging among fans and athletes. Through the incorporation of team colours, logos, and individual details, Kukri’s sportswear creations are the fabric of community, evoking deep emotional connections and a feeling of uniqueness.
Bespoke at Scale: The sports world often demands custom products on a grand scale, and Kukri is perfectly poised to meet this demand. Their well-established infrastructure, experienced design team, adaptable production processes, and a proven track record of reliable and timely delivery are the cornerstones of their ability to cater efficiently to the unique requirements of their partners. Notably, they’ve risen to the occasion for esteemed partners like Team England and England Athletics, ensuring the highest standards of quality and customer satisfaction.
Small Production Runs: Flexibility is Kukri’s forte. Whether you need unique items for a niche netball team or comprehensive apparel ranges for National Governing Bodies, their adaptable approach ensures that they can cater to the specific needs of both grassroots and elite-level sports organizations.
Global Presence, Local Support: With a global presence, Kukri Sports ensures local support for all partners. The business has offices in 7 countries, across 5 continents – Click here to find out more
In-house Design Support: Creating the perfect sportswear designs just got more accessible. Kukri’s in-house design team collaborates with partners to bring their visions to life.
Full Range of Sustainable Sportswear: Kukri is committed to sustainability, offering an entire range of eco-friendly sportswear options. Now, you can not only look good but also feel good about your choices and be kinder to the planet.
Online E-commerce Management: Managing e-commerce platforms can be complex, but with Kukri’s expertise, it’s a streamlined and efficient process for our partners.
Inclusive Sizing: In the world of sports, having the right-sized sportswear is essential. Kukri provides an extensive range of sizes to cater to all athletes, ensuring that everyone’s kit fits to perfection and enhances their performance.
Partnership Activation Management: It’s not just about having partnerships; it’s about making the most of them. Kukri Sports actively manages and activates partnerships to ensure maximum impact, helping partners achieve their goals and objectives with bespoke activations.
Kukri Sports is not just a sports brand; it’s dedicated in a world where sports bring people together and create lifelong memories, Kukri Sports is more than just a sports brand. They are your dedicated partner, committed to elevating the game from grassroots to elite levels. With top-quality sportswear and unwavering support, they redefine what it means to be part of a team. Kukri Sports is where identity, belonging, and excellence converge, and they’re making a significant impact on and off the field.
Bridging the Gap: A ‘Black In Sport’ Intern’s Experience with Kukri Sports
United Kingdom
In recent years, the world of sports has seen significant strides towards diversity and inclusion. Organisations are realizing the importance of creating a more inclusive environment, both on and off the field. Kukri Sports recently took a significant step in this direction by hosting Ranée James, a student intern, in association with ‘Black In Sport’, for a two-week placement. From a business point of view the initiative aimed to provide a valuable insight into the world of sports from the perspective of a student.
Kukri’s decision to support a ‘Black In Sport’ intern arises from the growing need for increased diversity in the sports industry. Sports, being a universal language, should reflect the richness of diversity that the world offers. Kukri recognized the need to take active steps towards inclusivity, and this initiative showcases their ongoing commitment to this mission.
During her two-week placement Ranée had a significant impact on Kukri Sports’ approach to freshers’ events. With her unique perspective and insights, she contributed to making these events more engaging and welcoming for students of all backgrounds.
When discussing her thoughts on Kukri after completing her intern she mentioned “At Kukri, there is the intimacy there between the brand and the customer, there is more dedicated support provided that other brands don’t.
“Kukri is the perfect size to help give that attention to details customers need, whilst providing incredible kit, on not just a UK basis, but a global scale.”
Additionally, Ranée had the opportunity to review Kukri Sports’ social media accounts and website from a student’s point of view. In an age where online presence is paramount, it is crucial for companies to maintain a digital space that resonates with their target audience. Her feedback provided valuable insights into making the online experience more appealing and relatable to students.
On discussing her future after her internship Ranée concluded “Working with Kukri has helped me solidify the fact that I do want to work in Sports Marketing, because this is where I feel my roots lie, I feel I can make the strongest impact and meet the most incredible people and make a huge difference from grassroots all the way up to elite level.”
Kukri Sports Group Executive Chairman Andrew Ronnie commented; “Ranée’scontribution during her internship was not just a valuable addition to our team; it was a testament to the significance of the ‘Black In Sport’ initiative. Her unique perspective and insights have not only enriched our approach but have also reminded us that diversity is the cornerstone of progress in the sports industry. We must continue to welcome, learn from, and celebrate talents like Ranee, as they shape the future of our brand and the world of sports.”
About Black In Sport
The Black in Sport Summit is an annual summit founded by a group of Loughborough University students, born out of frustration of the discrimination that black sportspeople face and the underrepresentation of black people in certain roles within sport.
It was formed to celebrate the achievements of black people across the sports Industry and built to change the narrative, celebrating the good, instead of only highlighting the bad. Black in Sport is a platform to amplify the conversation and inspire action – FIND OUT MORE
Kukri Sports: Global Reach, Local Support
World News
In the modern world, it’s more important than ever for businesses to have a global reach. But while it’s important to be able to reach customers all over the world, it’s also important to be able to provide dedicated local support. That’s where Kukri Sports excels.
Kukri is a bespoke sportswear specialist with offices in seven regions the UK, Ireland, Canada, the Middle East, Hong Kong, Australia, and New Zealand. This allows the business to support customers from all over the world, whilst ensuring that customers get the personalised support they need.
One of the key benefits of the businesses size is the ability offer such a wide range of bespoke products and services to its customers. Kukri has a team of designers who are constantly working on new products and innovations.
In addition to its global reach, Kukri Sports is also committed to providing personalised local support to its customers, through its offices around the world. These offices are staffed by experienced professionals who are knowledgeable about the sportswear market and can provide customers with a range of services, including order support, product advice, and returns processing.
Kukri’s commitment to global reach and local support has made it one of the leading bespoke sportswear specialists in the world. The company’s products and services are used by athletes and teams of all levels, from grassroots to elite. Kukri Sports is also a trusted partner of many educational institutions, professional teams and national governing bodies around the world, including Dubai College, England Athletics, Hong Kong China Men & Women, Team Canada and Waikato Rugby, plus many more.
Here are some examples of how Kukri’s level of support benefits its customers:
A professional rugby team in England can use Kukri Sports to design and produce a bespoke kit that meets the specific needs of the team and its players. Kukri’s team of designers and developers will work with the team to create a kit that is both stylish and functional. The local office in England will then oversee the production and delivery of the kit, ensuring that it is delivered on time and to budget.
A school in Australia can use Kukri Sports to order bespoke sportswear and leisurewear for its students. The businesses local office in Australia will work with the school to select the right products and to ensure that the sportswear is delivered on time and to budget.
A national governing body in Canada can use Kukri Sports to produce a custom kit for its national team. Kukri’s team of designers and developers will work with the national governing body to create a kit that is both stylish and functional. Kukri Sports’ local office in Canada will then oversee the production and delivery of the kit, ensuring that it is delivered on time and to budget.
Kukri Sports’ global reach and local support make it a unique and valuable partner for athletes, teams, educational institutions, and national governing bodies all over the world.
Every Kit Has A Story…
United Kingdom
At Kukri Sports we believe that it is not only important to design modern, creative kit, but also take true inspiration from our partners’ history, ethos and values and build that vision into every one of our designs.
We wanted to showcase the extra thought and detail that go into some of our iconic kit designs as everything is not always as it seems and many of these extra details are not obvious to the naked eye but are part of the athlete stories and the rich history of the teams who wear them. So welcome to our new series of kit stories revealing the inspiration and attention to detail behind some of our most well-known designs.
Over the coming weeks we will be showcasing the stories behind some of our most iconic kit designs.
If you would like to learn more about any of our designs or are interested in how Kukri can help you with your sportswear and leisurewear contact us.
British Gymnastics
British Gymnastics is the sport’s governing body for gymnastics and Trampolining in the UK.
Since the partnership began in 2021 Kukri have and continue to provide bespoke leisure, podium and training wear for all performance programmes, National Teams and squads.
Inspiration
While collaborating closely with the client, the Kukri Design team identified three distinct ability levels within British Gymnastics that needed to be emphasized in their kit designs: Pathway, Junior, and Senior.
The central design theme for British sporting teams revolves around the Union Jack Flag. Keeping this in mind, the team aimed to create sportswear designs that incorporated this iconic element.
As athletes progress through the various levels, the prominence of the Union Jack on the kit evolves accordingly:
Pathway:
This represents the lowest discipline level.
The kit features a subtle tonal Union Jack on the side panel, designed not to be overly conspicuous.
Junior:
Athletes at the Junior level showcase their affiliation with a Union Jack displayed prominently on the front panel.
To maintain harmony with the base fabric colour, the Union Jack is rendered in a tonal shade.
Additionally, each sleeve is accented with contrasting colour mesh binding to introduce a touch of vibrancy.
Senior:
At the Senior level, the Union Jack on the kit’s front panel takes centre stage, making it the most prominent design element.
Similar to the Junior design, contrasting colour mesh binding adorns each sleeve to infuse more colour and energy into the overall design.
Rugby School
Located in Warwickshire, England, Rugby School are one of the most prestigious education establishments in the world and is one of the oldest independent schools in Britain (founded in 1567). To learn more about Rugby School visit www.rugbyschool.co.uk
Kukri recently announced a 10 year extension of their partnership with the school, where they offer a full range of bespoke sportswear for staff and pupils, both on and off field.
The Inspiration
At Rugby School they have a motto ‘The Whole Person, The Whole Point – Made Whole By Experience’.
This motto emphasizes the genuine aim of the school: equipping students with the skills, knowledge, assistance, and exposure necessary to transform them from a state of partial readiness for the broader world into fully developed individuals – Find out more.
Considering this information, the design team at Kukri Sports collaborated closely with the school to create a collection of customized sportswear that exemplified their goal for the students – to nurture a sense of completeness through their journey at the institution.
These designs incorporated patterns symbolizing the fundamental elements, or interconnected jigsaw pieces, forming a complete individual.
Everyone at Kukri takes great pride in seeing students wearing the kit, with full appreciation of the thought that has gone into the designs.
Yorkshire Vikings and the Northern Diamonds T20 Shirts – 2023
Directly affiliated with Yorkshire CCC, the most successful cricketing team in England, the Yorkshire Vikings are the clubs limited overs team, who compete in the T20 Blast competition each year.
The Northern Diamonds, a professional women’s cricket team, proudly represents Yorkshire and the North East. In 2022, they achieved their inaugural accolade by winning the Rachael Heyhoe Flint Trophy at Lord’s.
The Inspiration
Working closely with Yorkshire Vikings and Northern Diamonds Kukri designed their latest T20 shirt designs for the 2023 season, These designs draw inspiration from and celebrate the rich regional cricketing heritage throughout the county.
Yorkshire and the surrounding northern counties have a strong cricketing history which dates back centuries and the region has been a hub for cricket development in recent years. Cricket has a deep cultural significance in the North and the sport is woven into the fabric of the counties identity making it a point of pride for the residents, especially in Yorkshire.
The Yorkshire Vikings’ kit design pays homage to the 632 clubs affiliated with the Yorkshire Cricket Board, representing the diverse cricketing community across Yorkshire. On the other hand, the Northern Diamonds’ kit design incorporates all affiliated clubs that have a women’s and/or girls’ section, encompassing Yorkshire, Durham, and Northumberland. This nod to the cricketing community in the north and significantly Yorkshire is in keeping with our brand values which include being supportive, accessible and inclusive to everyone from grassroots players through to elite athletes. The ability to produce so many world class cricketers make Yorkshire one of the greatest counties in English cricket and we are proud to see so many clubs represented on the field by these two top flight teams.
This combination of unique and inspirational design, historical cricketing legacy and tradition, top flight players and the passion of the fans will collectively ensure Yorkshire’s enduring prominence in the world of cricket.
Team England
Commonwealth Games England leads and manages the participation of Team England, at the Commonwealth Games working closely with each sport’s National Governing Body, their funding partner Sport England, and the Games’ Organising Committee.
As the official kit provider for Team England at the 2022 Commonwealth Games in Birmingham, our main objective was to craft kit designs that captured the pride and honour of representing your country whilst authentically representing the nation and drawing inspiration from the host city.
Although the colour palette predominantly drew from the traditional red and white of the St George’s Cross, the design concepts evolved over time and displayed meticulous attention to detail. Our design team conducted thorough extensive research in Birmingham to find sources of inspiration that could be seamlessly incorporated into the kit designs.
The Cube, one of Birmingham’s most iconic buildings, had a profound impact on the designs. It’s adorned structure, with various sizes of crosses, perfectly complemented the St George’s cross, which became a significant element of the designs.
Our quest for inspiration didn’t end there; the team also explored Centenary Square, which is home to Baskerville House, named after the renowned typographer John Baskerville. This visit sparked the idea to utilize the elegant Baskerville font across many of the kit designs.
Hidden Gold
To encourage the already strong aspirations for a place on the podium and a gold medal winning performance, a closer inspection of the kit and podium wear, highlights how often gold features throughout the designs, whether it be the trim, stitching, the drawcord or even zippers.
Concealed Medal Pocket
Among our collection of kit designs showcased at the games, the Ceremonial Track Top stood out as one of the most recognized and distinguished pieces. This exceptional track top not only boasts numerous golden details but also includes a discreet hidden internal pocket, thoughtfully designed to securely hold the prized medals of the winning athletes.
Many of the kits created for The Commonwealth Games in 2022 are now being proudly worn by the next generation of Team England athletes at this month’s Commonwealth Youth Games in Trinidad & Tobago. As you watch the athletes compete, see if you can spot the myriad of hidden details within the kit designs, from our unique gold text over concealed zips to the subtle crosses woven into the fabric.
We wish all of Team England young athletes a successful and enjoyable games.
England Athletics
England Athletics is the governing body for the sport of athletics in England. They are a not-for-profit membership and development body for grassroots athletics and running in England.
The Inspiration
We worked closely with England Athletics to interpret their needs and wants and to develop a truly iconic design that represents both club and country.
When brainstorming creative ideas that could influence the England Athletic kit designs the team at Kukri explored many different avenues and a concept was formulated which took direct inspiration from iconic shots of winning athletes at the end of a race holding a St George’s flag draped across their shoulders. This concept led to the modern interpretation of the St George’s Cross draped over the left side of the garment, so every athlete has a graphic representation of their country on display and over their heart while competing, spurring them on to glory and to be the best they can be.
It fills the team at Kukri with great pride when we see England Athletes competing in Kukri sportswear, which we hope will lead to many more victorious flag celebrations at the end of future competitions.
England Athletics currently support 1,650 affiliated clubs and organizations covering track, field, road running, fell, hill, trail, and cross-country clubs. With over 140,000 registered athletes, 30,000 licensed coaches and 5,450 officials. Since 2019 Kukri Sports have been the official kit supplier for England’s representative teams and England Athletics Masters, whilst offering a range for coaches, staff and technical officials, plus an extensive range of branded merchandise.
United Kingdom
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