Author: Karl

19/03/202519/03/2025

Kukri Sports is proud to announce the four-year extension of its successful partnership with Rotorua Boys’ High School (RBHS), based in New Zealand, reinforcing a shared dedication to excellence in sport and education.

Since the partnership began, Kukri Sports has been the trusted supplier of high-quality, bespoke sportswear that embodies the school’s unique identity and supports its students’ athletic ambitions. This renewed commitment ensures that RBHS students and teams will continue to benefit from innovative, durable, and performance-driven apparel, designed to enhance their sporting experience at every level.

“We are delighted to extend our partnership with Rotorua Boys’ High School, a school renowned for its strong sporting culture and commitment to developing young athletes,” said Mark McConnell at Kukri Sports New Zealand. “At Kukri, we believe in providing customised, high-performance sportswear that empowers students to perform at their best, and we look forward to continuing our support for RBHS over the next four years.”

RBHS has a rich history of sporting success, fostering the development of young athletes across a range of disciplines. With this extension, Kukri Sports remains dedicated to delivering cutting-edge fabric technologies and rigorously tested apparel that meet the demands of high-performance sports.                                                                             

“Rotorua Boys’ High School values its partnership with Kukri. With the need to outfit a high number of sports teams across a variety of codes each year,  Kukri’s timeframe from the customised design phase to playing field has always been reliable and the products are well received by the athletes. We are excited about what innovative technologies could present for our students and teams over the next 4 years’ said John Kendal Principal, Tumuaki of Rotorua Boys High

With this renewed partnership, Kukri Sports reaffirms its commitment to the next generation of athletes, ensuring that RBHS students can train and compete with confidence in sportswear designed to perform at the highest level.

Find out more about Rotorua Boys’ High School

Interested in learning more about how we could help with your sportswear needs? Get In Touch

05/03/202504/03/2025

Kukri Sports is proud to announce a landmark partnership with AusCycling, the peak body for all forms of cycling and riding in Australia. This marks a significant step in Kukri’s commitment to supporting world-class athletes and grassroots development across the Australian sporting community.

As the Official Off-Bike Apparel Partner of AusCycling, Kukri Sports will provide high-quality, custom-designed teamwear and lifestyle apparel to the ARA Australian Cycling Team athletes, coaches, and officials across a variety of cycling disciplines, including BMX, track, road, mountain bike, and para-cycling. This partnership reflects a shared vision of fostering excellence and inclusivity in sport, from community-level riders to elite competitors representing Australia on the global stage.

“We are incredibly excited to partner with AusCycling, an organisation that champions innovation and diversity within the sport. At Kukri, we pride ourselves on delivering apparel that meets the unique needs of athletes, helping them perform at their best. We look forward to working closely with AusCycling to create custom solutions that reflect their dynamic and inclusive spirit,” said Chris Marshall, Global Brand Director, Kukri Sports.

With an initial four-year term, the partnership will extend across major national and international events, equipping teams with cutting-edge, sustainable apparel designed to feel great and  celebrate the vibrancy of Australian cycling culture. This collaboration will also see the launch of official event merchandise and exclusive fanwear collections, offering supporters the chance to showcase their passion for cycling.

”We’re delighted to welcome Kukri Sport as our new off-bike apparel partner. From our first conversations, we have been so impressed with their approach; they share our passion for providing our athletes, coaches, staff and fans with high quality, beautifully designed clothing, with sustainability a critical consideration. We can’t wait to see our ARA Australian Cycling Team athletes fitted out in their new uniforms in the coming months!” said Kate Patterson, EGM Commercial, AusCycling.

About AusCycling

AusCycling is Australia’s national cycling body, representing over 50,000 members and 450 clubs across BMX, mountain bike, road, track, para-cycling, and recreational riding. Established in 2020 through the amalgamation of 19 organisations, it unites and grows cycling nationwide. Recognised by the UCI and Australian Sports Commission, AusCycling supports grassroots and elite athletes while advocating for safety, inclusivity, and accessibility in cycling.

24/02/202520/02/2025

In a world where sport is often associated with youth and peak physical performance, the idea that age can be a limitation still persists. But at Kukri Sports, we believe that sports such as athletics should be for everyone, regardless of age or background. The beauty of sport lies in its inclusivity—it has the power to unite, inspire, and empower people from all walks of life.

The Myth of ‘Too Old’

One of the biggest misconceptions in sport is that there is an age limit to participation. Whether it’s running, throwing, or jumping, athletics offers a discipline for everyone. The truth is, taking up or continuing sport later in life not only benefits physical health but also enhances mental well-being, social connection, and overall quality of life.

We caught up with Tracey Francis, the Participation Programmes Manager at England Athletics to give her thoughts on the topic, “staying physically engaged supports positive mental health, reduces loneliness and isolation, and provides opportunities to socialise, meet new people, and build friendships.” Physically, “it enhances brain health, bone density, cardiovascular fitness, and muscle tone.” “Regular activity can also speed up recovery from illness or injury and plays a vital role in rehabilitation.”

From grassroots runners finding their stride later in life to former elite athletes staying involved in competitive masters’ events, countless individuals are proving that age is no barrier to achievement. Park runs, veterans’ athletics leagues, and community clubs are thriving with participants who defy the outdated notion that sport is only for the young.

The Power of Inclusivity

Inclusivity is at the heart of everything we do at Kukri Sports. Our commitment extends beyond providing high-quality sportswear; we aim to support individuals at every stage of their sporting journey. Through partnerships with clubs, schools, and organisations worldwide, we champion opportunities for athletes of all ages to access the right apparel to perform at their best.

Tracey continued, “We highlight the importance of inclusivity by offering three participation levels: Get Me Started, Keep Me Going, and Challenge Me.” These tiers ensure that individuals of all ages and abilities have tailored training plans to meet their needs. The initiative also provides guide runners for those with visual impairments and dedicated Mental Health Champions to support participants’ well-being.

Sport is about more than just competition—it’s about participation, perseverance, and personal growth. Whether you’re taking your first steps onto a track, returning to the field after years away, or setting new personal records at 60, 70, or beyond, your journey in athletics is uniquely yours.

Overcoming Barriers and Fears

For those hesitant to take part in athletics due to age, England Athletics stresses that running, like walking, is a lifelong skill. With over 40% of RunTogether participants aged 40–55 and 70% female, the programme encourages walking and jogging as an accessible entry point. Running is also a proven rehabilitation tool, with research showing it can slow the progression of Parkinson’s disease symptoms and boost overall well-being.

Tracey explains, “Our approach focuses on real-life participants rather than elite athletes, reinforcing that anyone can get involved.” Their running groups operate on core values of fun, safety, inclusivity, and friendliness, with qualified leaders providing support at every stage.

The Social and Community Impact

Participation in sports later in life isn’t just about fitness—it also enhances confidence, social connections, and community engagement. According to Tracey, “research shows that group running is more enjoyable, social, and safe.” Many groups meet in community spaces and often gather at local cafés after their runs, fostering friendships and support networks beyond the track.

The social aspect of RunTogether is just as important as the physical benefits, and that’s why many groups incorporate social activities into their schedules. Feeling part of a community motivates individuals to stay engaged and continue their athletic journeys.

The Role of Sportswear in Supporting Older Athletes

While comfort is key when starting out, the right sportswear can significantly enhance confidence and performance. Tracey states, “As runners progress, they see the value in investing in proper footwear, technical clothing, and group kits to foster a sense of belonging.”

Kukri Sports is proud to support this movement, ensuring that athletes of all ages have access to high-quality, performance-driven apparel tailored to their needs. Our partnership with England Athletics and RunTogether provides essential support for their voluntary workforce, equipping Run Leader Mentors with Kukri kit to maintain professionalism and visibility within the community.

So, whether you’re a seasoned athlete, a returning competitor, or someone considering taking up athletics for the first time—go for it. Break the barriers, challenge the stereotypes, and embrace the journey. Sport belongs to everyone, and age should never be a reason to sit on the sidelines.

At Kukri Sports, we’re here to support you every step, stride, and sprint along the way – Get in touch

Learn more about Run Together

21/02/202521/02/2025

Kukri Sports is excited to announce a new partnership with British Rowing, the national governing body for rowing in Great Britain. This collaboration marks an exciting chapter as both organisations join forces to enhance the British rowing community through high-performance, sustainable sportswear, designed specifically to support rowers from the grassroots level to elite competitions.

As British Rowing’s official teamwear partner, Kukri Sports will supply custom-designed performance apparel and merchandise to rowers, clubs, and events nationwide. This partnership will focus on delivering innovative, high-quality apparel that meets the unique demands of rowing, helping British Rowing promote inclusivity and excellence throughout the sport.

“We are honoured to partner with British Rowing,” said Andrew Ronnie, Group CEO – Kukri Sports “At Kukri Sports, we recognise the importance of specialized sportswear for athletes’ performance and success. This partnership is an incredible opportunity for us to work closely with British Rowing to create products that truly meet the needs of rowers at every level, whether they’re training, competing, or celebrating their love for the sport.”

Through this partnership, Kukri Sports will provide branded merchandise and gear at British Rowing’s major events, including the British Rowing Championships and British Rowing Masters Championships. The GB Rowing Team crews will also be racing in Kukri sportswear on the world stage. By delivering high-quality apparel to athletes, fans, and supporters, the partnership aims to strengthen community engagement and raise awareness for rowing across Great Britain.

“We are delighted to be partnering once again with Kukri. This new partnership will bring the very best of performance apparel to our GB Rowing Team athletes, club rowers, volunteers and staff on and off the water. With co created on water wear we hope this partnership will help take our performance to the next level across the whole sport.” Alastair Marks, CEO British Rowing

The new partnership between Kukri Sports and British Rowing is set to elevate the sport of rowing in Great Britain, providing rowers, clubs, and fans with the support and apparel they need to succeed. Together, they aim to empower athletes and grow the sport of rowing at all levels.

Are you interested in new rowing sportswear for your team

About British Rowing:
British Rowing is the national governing body for rowing in Great Britain, dedicated to fostering the growth and success of the sport across the country. With a mission to support participation and international achievement, British Rowing serves a vibrant network of rowers, clubs, and events from the grassroots to elite levels. For more information, visit www.britishrowing.org.

13/02/202512/02/2025

Kukri Sports is proud to announce a new five-year partnership with Volleyball England, becoming the official kit supplier for the national governing body. This collaboration reinforces our commitment to supporting athletes at all levels with high-quality, bespoke teamwear that enhances performance and unites teams.

Through this partnership, we will design and supply kit for all Volleyball England national teams and coaches (indoor and beach), Hub staff, officials, and volunteers, while also developing a retail line. Fans and players alike will be able to purchase official merchandise through VolleyStore from April 2025.

Josh Beal, Sales Director at Kukri Sports, expressed excitement about the new collaboration:

“We are thrilled to be partnering with Volleyball England in their mission to grow and develop the sport across the country. At Kukri Sports, we take pride in providing high-quality, bespoke teamwear that meets the needs of athletes at all levels. This partnership highlights our commitment to delivering innovative sportswear that empowers teams, and we look forward to working together to elevate the volleyball community in England.”

Kukri have established strong relationships with leading sports organisations, including England Athletics, British Gymnastics, Loughborough University, Somerset County Cricket Club, British Wheelchair Basketball, and Northern Ireland Volleyball.

Among our brand ambassadors are England’s top beach volleyball duo and world-ranked 15th players, Javier and Joaquin Bello, who exemplify our commitment to supporting elite athletes in their pursuit of excellence.

Beyond quality and performance, sustainability and inclusivity are core to our brand ethos. We are dedicated to using eco-friendly materials and ethical production methods, ensuring that our sportswear is accessible to everyone, regardless of age, gender, disability, or sexual orientation. This aligns with Volleyball England’s commitment to inclusivity and sustainability, as outlined in The Game Plan strategy.

Charlie Ford, CEO of Volleyball England, shared his enthusiasm for the partnership:

“We are absolutely delighted to be working with Kukri, a globally recognised brand with a strong track record in delivering high-quality sportswear. This partnership is strategically significant for Volleyball England, marking a new chapter in how we support our players, coaches, officials, staff, and volunteers across all three formats of the sport. It is a key step in our mission to elevate volleyball in England, and we look forward to the positive impact this collaboration will bring.”

We are excited to embark on this journey with Volleyball England and look forward to seeing our partnership contribute to the continued growth of volleyball across the country.

30/01/202529/01/2025

As specialists in bespoke sportswear, Kukri Sports are dedicated to delivering market-leading apparel to athletes of all levels, including many top sporting universities.

Our support extends beyond sportswear, as we recognise the challenges faced by students. By collaborating closely with our university partners, we provide a range of additional support tailored to their needs.

Scholarship Programs

Kukri Sports are proud to support students at our partner universities through scholarships. These awards provide financial assistance to help cover educational costs and are designed to recognise and reward talent, dedication, and potential. By supporting students academically and athletically, we aim to help them achieve their goals and thrive during their university journey.

This program has been (or are currently being) rolled out at the University of Exeter and the University r Worcester

“With the support of Kukri we are able to provide sports scholars within our performance programme with financial assistance to support their international sport expenses, such as accommodation and travel for international level competition.” Paul Kirby, Senior Operations Manager, University of Exeter – Sport

“The financial support afforded by Kukri, in addition to funds and holistic support provided by the University of Worcester, can foster their overall athletic and career progression, allowing students to achieve success both on and off the field.” Charlotte Beaman-Evans, UW Sport Performance and Scholarship lead, on behalf of University of Worcester

Hardship Funds

Kukri understand the challenges students may face during their university journey. That’s why we’re also proud to support hardship funds at some of our partner universities. These funds provide financial assistance to students experiencing unexpected difficulties, helping them stay focused on their studies and athletic commitments without added financial stress.

This fund has recently been offered to Plymouth Marjon University who are in the process of distributing the funding out to the students who need it most.

“Working with Kukri for the last few years has gone beyond providing sport clothing to our students and staff.

Finances continue to be a challenge for all students and the hardship fund has allowed us to support students by providing sport clothing for their academic course or sport teamwear and reduce the outgoings of our students for those that need it the most.

We could not do this without the support of Kukri and it is one of many reasons why we are so pleased to be working together and look forward to the development of our partnership”. Laurence Gully – Director of Sport, Physical Education and Commercial Servies at Plymouth Marjon University.

Internships

There is also a commitment to helping university students gain valuable real-world experience. These opportunities allow students to develop practical skills, enhance their knowledge, and build a strong foundation for their future careers, all while being supported in a dynamic and professional environment.

This opportunity has already been rolled out at a couple of our universities, Loughborough University and Nottingham Trent University, with the latest Intern due to start in the spring.

“These opportunities allow students to develop practical skills, gain real-world experience, and enhance their employability. Work-based learning also boosts motivation and engagement while enabling students to build valuable professional networks.

This process is successful only when we collaborate with partners who share our vision for workplace learning.

Our partnership with Kukri has exemplified this vision, offering our students a holistic experience of working within the industry. By gaining valuable insights into the company as a whole and developing skills relevant to various departments, our students have benefited greatly from this collaboration.” Valerie Dennehy, School of Sport, Exercise & Health Sciences Placements Director & University Teacher in Sport & Exercise Psychology

Work Experience

Kukri Sports are dedicated to supporting students at our partner universities by offering work experience opportunities. These placements provide students with hands-on industry insights, practical skills, and a chance to explore potential career paths, helping them build confidence and prepare for life after graduation.

Recent interns have included Ahmed Ahmed and Ranée James who both felt the benefits of having real-work experience to add to their CVs when entering the job market, post university.

“The best part of this internship was taking what I’ve learned in my university classes and applying it in the real world. The hands-on experience has been invaluable, and it’s made me more excited than ever to pursue a career in sports marketing,” Ahmed Ahmed.

Kukri Sports is proud to go beyond providing bespoke sportswear by actively supporting university students in multiple facets of their journey.

Through scholarships, hardship funds, internships, and work experience opportunities, we aim to make a meaningful impact on students’ lives, both on and off the field.

By working closely with our partner universities, we ensure that this support is tailored to address their unique challenges and goals. Together, we’re not just shaping the future of sportswear but also empowering the next generation of athletes, professionals, and leaders. Are you looking for a new sportswear partner? – GET IN TOUCH

18/12/202418/12/2024

Kukri Sports is delighted to announce its new partnership with British Army Sports, marking the beginning of a new collaboration between the two organisations.

The partnership will support the British Army Sports executive team as part of their rebranding journey. This new agreement underscores Kukri’s commitment to delivering bespoke performance sportswear that meet the highest standards of performance, style, and professionalism.

Joshua Cowlard, a representative from British Army Sports, commented on the partnership:
“Army Sport is proud to announce our partnership with Kukri Sports, who have played a pivotal role in providing high-quality, professional clothing for our executive team as part of our rebranding journey over the past year.

The premium apparel not only enhances our team’s image but also allows us to represent and promote Army Sport with pride and professionalism. We are incredibly grateful for Kukri Sports’ support and are excited to have them as a valued partner for the next two years.

We look forward to continuing this successful collaboration as we strive to elevate Army Sport to new heights.”

Andrew Ronnie, Group CEO of Kukri Sports, shared his enthusiasm for the partnership:
“We are honored to partner with British Army Sports, an organisation that embodies excellence, discipline, and teamwork. At Kukri Sports, we pride ourselves on delivering custom apparel that meets the unique needs of our partners, and we are thrilled to play a role in supporting British Army Sports’ rebranding and future ambitions.

This partnership highlights our shared commitment to fostering pride and professionalism through sport, and we look forward to working closely with British Army Sports over the next two years.”

Through this partnership, Kukri Sports will provide innovative and high-performance apparel solutions that enable British Army Sports to inspire and lead by example.

The connection between Kukri Sports and the British Army is deeply rooted in history. The DNA of Kukri Sports dates back to 1979 when the British Army Gurkhas and RAF came together to form the Flying Kukris rugby club. In true Kukri tradition, a tailor stitched the shirts of both teams together to create a bespoke playing kit—a symbol of unity and innovation that continues to define Kukri Sports today.

About British Army Sports:
British Army Sports fosters and promotes sports participation within the British Army, enhancing physical and mental well-being, camaraderie, and excellence across a wide range of disciplines. For more information, visit https://britisharmysport.com.

16/12/202413/12/2024

Kukri Sports are delighted to announce an extension to their long-term partnership with Netball Northern Ireland for several more years. Kukri Sports, a global leader in custom sportswear, will continue as the official kit supplier for Netball NI’s representative teams and has now become the title partner for the Netball NI Premier League.

The partnership extension highlights Kukri Sports’ commitment to supporting netball at all levels, from grassroots clubs to elite performance squads. As title partner for the Netball NI Premier League, Kukri will play a pivotal role in enhancing the visibility and profile of domestic netball, a key focus area for Netball Northern Ireland.

“Kukri Sports is delighted to come on board as the title partner for the Netball NI Premier League. As well as being long-term partners to the Warriors and NNI representative teams, we have been thrilled to supply many Clubs and Schools at the grassroots level. We look forward to supporting all of our clubs during another exciting season!” – Neil Patterson, Kukri Sports Country Manager N.I. & R.O.I.

Netball Northern Ireland has worked closely with Kukri for many years, ensuring players at all levels have access to high-quality kit, and the partnership will now expand to include significant support for the domestic game.

“As the new netball season gets into full swing, it is wonderful to be able to confirm our continued partnership with Kukri Sports. One of our longest supporters, Kukri Sports recognised the potential and opportunities in our game and have become as passionate about our sport as we are. Kukri Sports have been a key contributor to Netball NI as we have grown and developed our performance and participation pathways and we are thrilled to build on the relationship we have established as we extend our Official Kit Partner contract as well as now increasing the support to becoming our Premier League title partner.” – Karen Rollo-Stewart, Chief Executive at Netball Northern Ireland.

“Kukri has been a partner of our performance squads for a number of years now, and it is great to see that as the leading sports kit provider across our clubs and schools, they are now also leading the way in supporting our domestic game. Visibility, profile, and recognition for our club teams is a key area of focus for us, and we are delighted to welcome Kukri as the title partner to help us deliver on that.” – Lisa Rickett, Head of Development at Netball Northern Ireland.

With the new partnership, Kukri Sports will further strengthen its connection with the netball community across Northern Ireland, supporting players, clubs, and schools in their pursuit of excellence.

About Netball Northern Ireland:
Netball Northern Ireland is the national governing body for netball in Northern Ireland. Dedicated to growing the sport at all levels, Netball NI supports athletes, clubs, and schools in developing the sport across the region – Find Out More

28/11/202427/11/2024

Kukri Sports is excited to announce the multi-year partnership with Nor’Westers Athletic Association (NWAA), a premier Canadian athletic club renowned for its strong focus on rugby and community engagement. Building on a foundation of shared values and commitment to excellence, this partnership marks another chapter in Kukri’s support for the Nor’Westers and the Canadian rugby community.

The partnership will see Kukri continue to supply custom, high-quality teamwear and apparel for NWAA’s Senior Mens, Womens, and Junior rugby teams, which recently celebrated a 50th anniversary milestone. This collaboration has fostered not only a cohesive team identity but also an exciting rebrand for the Nor’Westers that reflects both heritage and modernity.

“Partnering with Kukri has been a very positive experience for our club, which included a significant rebrand this year to honour our 50th anniversary. Kukri offers a range of well-made products that meet our needs, with a solid focus on quality and durability. Customer service is responsive and professional. We look forward to an exciting future ahead as this partnership strengthens our team’s presence on and off the field!” – Anthony Kovacic, Director Senior Men’s Rugby, NWAA

Jamie Williams, Vice President of Kukri Sports – North America, also shared his enthusiasm for the continued partnership:

“Nor’Westers Athletic Association is a respected name in Canadian rugby, and we’re thrilled to announce our partnership with them. Supporting NWAA’s teams with top-quality apparel aligns with our commitment to empowering athletes and teams with gear that enhances their performance and identity. We look forward to many more successful seasons together, celebrating both the Nor’Westers’ legacy and their future growth.” – Jamie Williams, Vice President, Kukri Sports – North America

The partnership reflects Kukri Sports’ dedication to providing high-performance athletic apparel for sports clubs and athletes worldwide. As NWAA gears up for the coming seasons, Kukri is honored to be part of their journey, delivering apparel that enhances team spirit and resilience.

About Nor’Westers Athletic Association:
Founded in 1974, the Nor’Westers Athletic Association is a Canadian sports club based in Alberta, renowned for its strong rugby programs and community involvement. For more information on Nor’Westers Rugby, please visit https://www.nwaa.ca/