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The Bello Brothers: An exclusive interview with the International Beach Volleyball Stars

As part of our campaign on supporting men in sport, we recently sat down with our Beach Volleyball ambassadors, the Bello Brothers, in an exclusive interview.

The Bello Brothers, also known as Javier and Joaquin Bello, teamed up with Kukri Sports back in November 2022, in a partnership which has seen us provide them with sportswear for training and competitions.

The Madrid-born stars, who produced some breathtaking displays to earn bronze at the Birmingham 2022 Commonwealth Games, have developed in the UK under the guidance of their father, Luis Bello, who continues to coach the team.

The twins, now aged just 22, have been making history since their international debut in 2016, and already boast four World Tour medals, Commonwealth Bronze and three-straight British Championships.

As they aim to push for Olympic qualification and lead the growth of the sport, Javier Bello, speaking on behalf of the Bello Brothers, stressed the importance of the right sportswear when competing, and praised Kukri’s involvement.

In Beach Volleyball we are constantly facing difficult conditions, which means we need kit that is not only durable, but can also sustain itself in those situations and provide support for us to help us play with intensity and compete at the highest level, both in training and matches.

The kit from Kukri has been high-quality. We have worn a wide range of products since we teamed up last year, which has been very beneficial for us.

“We train in different conditions, and Kukri have supplied us with some great jackets which we wear a lot as they help to keep us warm when we are training in colder conditions.”

The Bello Brothers, who are preparing for the their next event in the upcoming Volleyball World Beach Pro Tour in Ostrava, Czech Republic, believe that sportswear for Beach Volleyball is heading in the right direction.

Having the right sportswear helps us feel comfortable and ultimately perform at a higher level. It allows you to focus on your performance, rather than being distracted by the fitting of the kit or how it looks.

Players don’t want a source of distraction when they are playing, so having the right sportswear helps to enhance performance levels, which is something that has really benefitted us since we partnered with Kukri.

“Hopefully, we can continue to see development of sportswear in Beach Volleyball. We look forward to wearing more Kukri kit in our upcoming competitions that will help us to compete and push for our goal of qualifying for the Olympics.”

To find out more about the Bello Brothers, click here.

Follow the Bello Brothers on social media:

Instagram

@javier_bello1

@joa_bello

Facebook

@teambellovolley

Twitter:

@TeamBelloVolley

Don’t miss out on 20% OFF all our men’s training & leisurewear products this month. Click here to find out more.

Learn How Kukri Supports Men In Sport This Month

Kukri is proud to launch a new campaign dedicated to supporting men in sport. The aim is to highlight the accomplishments of male athletes and how we aim to provide support, whilst also collaborating with key partner to raise awareness around the importance of mental health and well-being in sport.

This follows on from our women in sport campaign, which shone a light on the accomplishments of women and promoted inclusivity in the industry. We also interviewed ex England Netball captain, Olivia Murphy, Northern Diamonds Phoebe Turner, and Severn Stars’ Grace Namana, as well as experiencing a day in the life of Northern Diamonds star Katie Levick.

Click here to recap on our supporting women in sport campaign’s activities.

This month, we will be collaborating with several male athletes to highlight the importance of sportswear in their respective sport, as well as highlighting the importance of positive mental health in sports and how they have tackled their challenges.

Activities will include interviews with several athletes from key partners in different sports, as well as an Instagram takeover with our boxing ambassador, Kieran Molloy. Plus, we will also be launching 20% off all our men’s training & leisurewear products throughout May.

At Kukri Sports, we are dedicated to providing contemporary and stylish designs which empower men to feel proud to engage in sporting activities at every level.

We offer a wide range of sizes and designs in our men’s sportswear to promote inclusivity, comfort, and performance for a diverse customer base.

We work with many male athletes in their respective sports, including those at England Athletics and British Gymnastics, as well as professional clubs such as Ulster Rugby, Somerset CCC and Yorkshire CCC. We are also championing exciting talent through our ambassadors such as Irish professional boxer, Kieran Molloy and beach volleyball stars, Javier and Joaquin Bello.

“At Kukri, we understand the importance of comfortable sportswear for men when taking part in sporting activities. Our bespoke kits are designed to not only meet the sportswear needs of men, but also to help them feel empowered and confident in their athletic pursuits.

“We are proud to support men in sport and play our part in designing kit that they can feel proud to wear when participating.”Lauren Brigden, Product Designer at Kukri Sports.

Kukri Sports is proud to be at the forefront of designing bespoke sportswear for men across a variety of sports. Customers can follow this campaign throughout the month on our website, as well as on our social media channels.

For more information on our 20% discount on all our men’s training & leisurewear products, please click here.

Supporting Women in Sport: Wrap Up

Over the last month, Kukri have been shining a light on the accomplishments of strong, powerful women on the tracks, fields, courts, pitches and gyms across the world. Plus, we have also highlighted how we continue to support these inspirational women to help them achieve their goals.

The campaign was launched with the goal of highlighting the continued development of womens sportswear and how we strive to provide women athletes with the necessary support to help them excel in their chosen sport.

Over the past month, we have interviewed some of our partners’ female athletes and experienced coaches, whilst sharing their experiences with women’s sportswear and provide an insight into how Kukri is helping to drive womens sports forwards.

This included speaking to former senior England Netball captain and now Loughborough Lightning’s Assistant Head Coach, Olivia Murphy, who praised Kukri’s involvement in helping their Netball kit cater for players of all shapes and sizes.

To read more on Olivia Murphy’s thoughts, click here.

We also heard from Northern Diamonds star Phoebe Turner, who spoke of her delight on how far sportswear has developed in Women’s cricket. The 19-year-old insists that comfortable sportswear helps women cricketers feel ‘confident’ on the pitch, and also spoke of pride when noticing Northern Diamonds fans wearing the kit in the stands.

Click here to read our full interview with Phoebe.

Severn Stars Goal Attack, Grace Namana, then joined us to stress the importance of women having the right sportswear when competing and how women should always be afforded the right access to tailored sportswear, regardless of the sport they are competing in.

To read more on our interview with Grace, click here.

“Through our latest campaign, we aimed to not only show how we support women, but also promote gender equality in sports. We are proud to have made a positive impact and will continue to champion gender equality through our products and initiatives.”Josh Beal, Sales, Director, Kukri Sports.

The importance of offering appropriate sportswear for women in sports cannot be overstated. Kukri remains committed to collaborating with our elite partners to ensure women athletes at all levels can maximize their training and performance and achieve their full potential in their respective sports.

Keep an eye out for exclusive interviews with our elite partner’s athletes and much more coming soon.

Exclusive Interview With Severn Stars’ Grace Namana

With a mission to empower female athletes and inspire the next generation of women in sport as part of our latest campaign, we recently sat down with Severn Stars’ Grace Namana in an exclusive interview.

Namana, who joined from ANZ Premiership side the Northern Mystics, is currently in her first season with Severn Stars and was one of many new faces that joined as part of a revamped squad ahead of the current season that reflects a new era under Head Coach Jo Trip.

With Stars now hoping to pick up their seventh win of the season ahead of their match against Celtic Dragons this weekend, Namana emphasised the importance of properly fitting and comfortable sportswear.

In order to train effectively, sportswear plays an important role. We need to be supported in order to maximise training to be able to perform.

“We train hard and sacrifice a lot to be able to compete at such a high level and, regardless of what sport women are competing in, we should be afforded the right access to correct sportswear when competing.

The 27-year-old also stressed the need for support for women in sports, particularly when it comes to their training wear.

“We need to be supported in order to maximise training to be able to perform on the court.

“Sportswear should fit properly and be able to move with your body. It should be something that you put on and don’t need to alter during a training session.”

Namana, who is also a full-time lawyer, also praised Kukri’s involvement in the development of Severn Stars’ Netball dresses.

“The dresses we have are great. We have had a very productive conversation with Kukri, who have been open to our suggestions to make the kit a better fit for us.”

Severn Stars, who have been partnered with Kukri since October 2020, currently sit 5th in the Vitality Netball SuperLeague with six wins from 13 games, with Namana undoubtedly playing a big part in Goal Attack with 156 goals from 198 total shots.

To find out more information about Severn Stars, click here.

Kukri Sports is committed to providing women with high-quality sportswear to support their training and performance. Our goal is to empower women to achieve their potential in their chosen sport and break down barriers in the world of sports.

You still have time to get 20% off our women’s Training & Leisurewear products before the offer expires at the end of April. Click here to find out more information.

Phoebe Turner On How Kukri Supports Women In Cricket

As Kukri Sports continue to shine a light on the accomplishments of Women in Sport this month, we recently sat down with Northern Diamonds star Phoebe Turner in an exclusive interview.

Turner, who has been described as a dynamic batter, earned a professional contract ahead of the 2023 season. The 19-year-old featured eight times for Northern Diamonds’ senior side in 2022, including playing at Lord’s in their triumphant Rachael Heyhoe Flint Trophy Final.

With the Diamonds now hoping to kick on after beginning their Rachael Heyhoe Flint Trophy title defence with an emphatic victory, Turner was pleased to see how far sportswear has come in Women’s Cricket and praised Kukri’s involvement.

It shows the values that are now in place in Cricket and the bigger focus that there now is on equality. I think it’s great that Kukri have tailored sportswear for men over at Yorkshire County Cricket Club, and are now doing the same for Northern Diamonds players too.

The fitting and feel of the kit is absolutely perfect on us. I go out there during a match and feel proud and honoured to wear it, because I know the value and thought that has gone into sportswear designed specifically for Women’s cricket by Kukri.”

Turner, who is also a graduate student from the Headingley based Yorkshire Cricket College, also shared her thoughts on the importance of sportswear designed for women, and the impact it can have on their performance on the pitch.

It’s important for us players that we feel comfortable and confident when we are playing and on the pitch, rather than wearing sportswear that doesn’t fit us.

It’s vital that we do get the right clothing in terms of size and breathability of the material, because it helps us perform to our maximum. If we were to wear men’s bottoms on the pitch, it would be difficult for us to even run in them, so it’s pleasing to see how far it has come over recent years and it’s very beneficial to us as players to add comfort and help us perform to our best on the pitch.”

Turner, who is now embarking on her second season with the Northern Diamonds first team, is now excited to see what the future holds for Women’s sportswear in Cricket.

I think it’s really important that you see girls wearing their own cricket kit. You can spot our fans watching our games with kit on and you can tell they want to and feel proud wearing it.

There have been lots of positive changes this year with our kit and Kukri have played a massive part in that which has been really great to see, and long may it continue.”

Kukri have been a proud official kit supplier of Yorkshire County Cricket Club and Northern Diamonds since March 2022, supplying both teams playing and training wear, as well as kit for the Academy and Pathway teams.

To find out more about Northern Diamonds, click here.

There is still time to get 20% off all women’s Training & Leisurewear products. Don’t miss out, click here to find out more. This offer is only valid until the end of April.

Olivia Murphy On How Kukri Supports Women In Sport

As we continue to shine a light on the accomplishments of Women in sport this month, we recently sat down with ex-England Netball captain and Loughborough Lightning’s Olivia Murphy.

Now Assistant Coach and Head of Performance Support at Loughborough Lighting, Olivia Murphy enjoyed a stellar playing career with 95 caps across 15 years playing internationally for England and six years spent as senior captain.

As part of the wider elite sport franchises based at Loughborough University, Kukri continues to provide support for five time Grand finalists, Loughborough Lightning Netball, who were crowned Netball Super League champions in 2021 and continue to inspire and develop talent through their pathway.

“It’s a special partnership. Kukri have been working with Lightning Netball over multiple seasons now. The beauty of the kit is that the Kukri team are always listening to feedback or ideas from our athletes and staff. We both want to be at the top of our game!”

Murphy has also stressed the importance on the Kukri kit being accommodating for Netball players of all shapes and sizes to help facilitate their performance on the court.

“Kukri have worked with us around fit and feel of the dresses and sizing in particular. The great thing about Netball is that it’s played by females of all shapes and sizes, and Kukri have fully embraced this challenge so all the athletes can feel amazing in their kit.

“Kukri kit is long enough for our taller athletes, so they don’t have to worry about how it looks when they move and the fabric ensures that it’s breathable. Playing in packed arenas and on Sky Sports means look, feel and performance kit are hugely important.

“I would recommend Kukri to anyone working with female athletes as the staff will listen and react, as well as research what’s important for their partners.”

Kukri Sports have been a proud partner and Official Kit supplier of Loughborough University for over ten years, providing brand-new match apparel, training and leisurewear across the whole of Loughborough’s sporting provision.

To find out more about Loughborough Lightning, click here.

As part of supporting Women in sport campaign, we are giving you 20% off all Women’s sportswear for this month only. Don’t miss out, click here to find out more and grab yourself a bargain.

Learn About How Kukri Supports Women in Sport This Month

This month we are proud to launch our Women in Sport campaign to shine a light on the accomplishments of strong, powerful women on the track, in the fields and on the courts, pitches and gyms across the globe. Plus, we will be highlighting the support we offer to these inspirational women to help them achieve their goals.

Through collaborations with our partners, we will be highlighting the hard work and dedication of these inspiring women and the progress they continue to make across a variety of sports. We will be sharing their inspirational stories to motivate and encourage a new generation of female athletes who can now truly believe that anything is possible.

Activities will include interviews with key partners, including a live Instagram takeover with Northern Diamonds star, and leading wicket taker in Women’s County Championship Cricket, Katie Levick plus we are offering a 20% discount off all our Women’s Training & Leisurewear products throughout April.

At Kukri Sports, we are dedicated to breaking down gender barriers in the sporting world and providing contemporary and stylish designs which empower women to feel proud to engage in sporting activities at every level.

We are also committed to ensuring all women have access to sportswear that suits their individual needs, whatever the sport, whilst providing them with the opportunity to participate in sports safely and comfortably.

We offer a wide range of sizes and designs in our Women’s sportswear to promote inclusivity, comfort, and performance for a diverse customer base.

We work with many elite female athletes in their respective sports, including those at England Athletics, British Gymnastics and Severn Stars. We are also championing next generation talent by supporting England Athletics’ Youth Talent Programme with our Kukri Ambassadors scheme, which includes athletes such as Amy Thompson, Annabel Amadin, Grace Wall and Jess Bailey.

“At Kukri we understand how important it is that women feel comfortable in what they are wearing when taking part in sporting activities. This is a key focus for the business when we are developing new products, and at the forefront of our minds when we are developing new products.

“The features we incorporate into our designs ensure women are provided with the right comfort and support, whether it is the optimum fit or bespoke material properties, to perform at all levels of sport.” – Sarah Clark, Senior Product Developer at Kukri Sports.

“Our close relationships with our partner’s make it particularly enjoyable to design and develop sportswear specifically for women as we understand just how important it is to the athletes.

It fills everyone within the business with great pride when we see our designs showcased in high profile global sporting competitions, such as the 2022 Commonwealth Games or the Netball Super League.”Hayley Yates, Design Manager at Kukri Sports.

Kukri Sports is proud to be at the forefront of designing bespoke sportswear for women, whilst promoting inclusivity in the industry.

For more information on our 20% discount off all Women’s Training & Leisurewear products, please click here.

Meet Our New YTP Ambassadors

As we look ahead to another year, we would like to introduce our six new athletes for the Kukri Sports Ambassador initiative. Each Ambassador has been carefully selected from the England Athletics Youth Talent Programme and have an exciting future ahead of them.

Kukri is supporting each of the athletes by providing brand engagement opportunities and professional support in their chosen sports, whilst also supplying them with elite Kukri training kit.

We are pleased to also confirm that Isaac Delaney and Keira Brady-Jones will be continuing as Kukri Sports YTP Ambassadors.

Our six new Ambassadors include:

Amy Thompson

Sport: Shot Put & Discus

Annabel Amadin

Sport: Shot Put & Discus

Grace Wall

Sport: High Jump

Jess Bailey

Sport: Endurance running events

Kai Barham

Sport: Hammer Throw

Paris King

Sport: 80 metre Hurdles

At Kukri we are committed to supporting the sportswear needs of all athletes from grassroots to elite.

England Lacrosse Partnership Extension

Kukri Sports are excited to announce an extension to our successful partnership with England Lacrosse, until 2027.

England Lacrosse are the National Governing Body for the sport in England. As part of the deal Kukri will continue as the official kit supplier and will provide sponsorship as well as bespoke playing and training wear for all England national squads, academies and staff.

“England Lacrosse (EL) are delighted to re-sign with Kukri as our official kit supplier across all major EL properties. Kukri have proved to be a committed, reliable and dynamic partner since we first signed with them in 2018.

Kukri are continually working to refine and redesign their lacrosse products, delivering sport specific performance sportswear to our athletes. 

Kurki will also partner The Fly, Europe’s first ever national 6s lacrosse league.

We look forward to working with Kukri over the coming years.” – Caroline Royle, Marketing Manager, England Lacrosse.

“Everyone at Kukri is delighted to extend our long-term partnership with England Lacrosse. The partnership, starting in 2018 and with the extension, takes us through to 2027. The long-term nature of the partnership means that we can develop products specifically around England Lacrosse, which in turn can be uniquely designed for optimum performance of the teams. It is exciting to work directly with the England Lacrosse players, producing new lacrosse sportswear.

The partnership extension will also see us develop further merchandise ranges for England Lacrosse supporters, as well as working with The Fly tournament to produce all kit alongside specific fan ranges.

It is an exciting time for both organisations and we can’t wait to grow the lacrosse offering across the country further!”Josh Beal, Sales Director, Kukri Sports

Kukri Sports are a global sportswear supplier, offering superior quality bespoke garments, across multiple sports, from grassroots to elite level.

To find out how we can support your sportswear needs Contact Us