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For national governing bodies, the right performance partner brings more than quality kit – they bring reliability and a deep understanding of their sport, alongside a creative approach that reflect a team’s identity.
Since 2019, Kukri Sports has been proudly partnered with England Athletics as its official sportswear partner – delivering performance-driven, reliable apparel dedicated to supporting athletes, coaches, officials and clubs across England.
In 2025, the partnership was extended for a further 5 years, reinforcing a shared commitment to supporting the athletics community from grassroots to elite level.
A PROGRAMME BUILT FOR ELITE SPORT
England Athletics manages a complex, multi-level programme including senior, junior and pathway athletes across a wide range of disciplines.
It has developed some of the world’s best athletes including nine-time Paralympic champion and Kukri ambassador Hannah Cockroft, Keely Hodgkinson, Greg Rutherford, David Weir CBE and Paula Radcliffe.
Kukri’s role is to ensure every athlete, coach and staff member has apparel that performs, represents and supports their needs.
– Supporting over 177,000 athletes, 21,000+ licensed coaches and leaders & over 4,000 officials.
– Extensive training and competition schedules (licensed over 1,800 track and field and cross-country competitions in 2024).
– Supplying fully bespoke, high-performance sportswear for national teams and associated clubs.
In 2025, Kukri delivered over 1,700 England Athletic specific items across athletes, coaches, officials and affiliated clubs, demonstrating the scale and reliability of our support.
A FULLY BESPOKE PERFORMANCE KIT
Kukri delivers a complete, tailored sportswear solution for England Athletics, including:
– Competition kit for all athletes.
– Training apparel for athletes, staff and coaches across all pathways (including extending our offering for licensed road and multi-terrain events).
– The ability for affiliated England Athletics’ clubs to set-up their own online stores featuring their own customised teamwear unique to their team.
Each garment is designed in collaboration with England Athletics to balance performance, comfort and durability while reflecting the organisation’s identity and heritage.
“Kukri have consistently demonstrated their understanding of the needs of our athletes and clubs at every level of the sport.
“Their commitment to providing high-quality, bespoke kit that reflects the individuality of our clubs and supports performance on the track and field is something we value greatly.” – Chris Jones, CEO of England Athletics.
A LONG-TERM PARTNERSHIP MINDSET
The partnership is built on reliability and forward planning, allowing England Athletics to focus on athlete development and competition without worrying about kit logistics or quality.
The partnership delivers:
– Consistency across all programmes
– Scalable solutions for athletes and staff
– A shared vision for performance and representation
With the recent announcement of our new ambassadors, there is also a shared commitment to developing athletes off the track and field through:
– Enhancing their personal brand
– Hands on social media and marketing experience
– Network opportunities
– Access to high-quality sportswear to elevate their training performance
Our Impact
Through this partnership, Kukri supports:
– Grassroots & elite athlete performance through reliable, functional kit
– Consistent identity across all squads and age groups
– Enhanced pride and cohesion within the athletics community
– Long-term planning for kit innovation
LOOKING AHEAD
As England Athletics continues to grow and develop athletes from grassroots to international competition, the partnership continues to evolve to ensure one of the world’s most successful athletic nations continues to perform.
