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Over the last month, we are proud to have run a campaign honouring the achievements and commitment of para-athletes across a variety of sports.
The campaign sought to foster a deeper understanding and appreciation for the talent and perseverance of para-athletes, as well as highlighting our dedication to promoting inclusivity in sports, and creating a level playing field for all athletes, regardless of their physical abilities.
Among the remarkable stories during the campaign was the interview with Egyptian Badminton star, Yasmina Eissa, and Loughborough’s Head of Para Sport, Alasdair Donaldson.
Eissa, formerly the Vice Chair of the Para Sports Exec at Loughborough University, spoke of her excitement about the future of para sports, whilst Donaldson explained more on Loughborough University’s efforts and commitment in creating an inclusive sporting landscape for their students.
Click here to read the full interview.
We also collaborated with Special Olympics Great Britain, speaking with talented athletes, Matthew Brough, who competes in tennis, and Ethan Orton, who competes in badminton. Both athletes reflected on their triumphs at this year’s World Games in Berlin, and how they aim to use their experience of the Special Olympics to encourage more disabled athletes to participate in sport.
Click here to read the full interview.
YTP Ambassador Amy Thompson’s recent victory in the Women’s Ambulant shot put at the Senior & Para Open Championships is another step towards her long-term goals. Thompson, who also equalled her personal best in the Women’s Under-18 shot put at Loughborough Pathway Internationals, touched on the barriers she has overcome and her aim to make sport more inclusive in the future.
Click here to watch the full interview.
Speaking about the campaign, Andrew Ronnie, Group Executive Chairman at Kukri Sports, said, “We are very proud to have launched this campaign dedicated to shining a light on para-athletes. The accomplishments of these athletes are a testament to them and their relentless dedication, and we are proud to continue to provide elite sportswear that will help them perform at their best and feel comfortable whilst competing.”
Kukri remains dedicated to advancing inclusivity in sports and creating a more accessible and supportive environment for all athletes.
We are proud to be partnered with British Wheelchair Basketball and Special Olympics, as well as a host of Universities, schools and clubs in supporting their para-athletes across a wide range of sports.