Supporting Women in Sport: Wrap Up
Over the last month, Kukri have been shining a light on the accomplishments of strong, powerful women on the tracks, fields, courts, pitches and gyms across the world. Plus, we have also highlighted how we continue to support these inspirational women to help them achieve their goals.
The campaign was launched with the goal of highlighting the continued development of womens sportswear and how we strive to provide women athletes with the necessary support to help them excel in their chosen sport.
Over the past month, we have interviewed some of our partners’ female athletes and experienced coaches, whilst sharing their experiences with women’s sportswear and provide an insight into how Kukri is helping to drive womens sports forwards.
This included speaking to former senior England Netball captain and now Loughborough Lightning’s Assistant Head Coach, Olivia Murphy, who praised Kukri’s involvement in helping their Netball kit cater for players of all shapes and sizes.
To read more on Olivia Murphy’s thoughts, click here.
We also heard from Northern Diamonds star Phoebe Turner, who spoke of her delight on how far sportswear has developed in Women’s cricket. The 19-year-old insists that comfortable sportswear helps women cricketers feel ‘confident’ on the pitch, and also spoke of pride when noticing Northern Diamonds fans wearing the kit in the stands.
Click here to read our full interview with Phoebe.
Severn Stars Goal Attack, Grace Namana, then joined us to stress the importance of women having the right sportswear when competing and how women should always be afforded the right access to tailored sportswear, regardless of the sport they are competing in.
To read more on our interview with Grace, click here.
“Through our latest campaign, we aimed to not only show how we support women, but also promote gender equality in sports. We are proud to have made a positive impact and will continue to champion gender equality through our products and initiatives.” – Josh Beal, Sales, Director, Kukri Sports.
The importance of offering appropriate sportswear for women in sports cannot be overstated. Kukri remains committed to collaborating with our elite partners to ensure women athletes at all levels can maximize their training and performance and achieve their full potential in their respective sports.
Keep an eye out for exclusive interviews with our elite partner’s athletes and much more coming soon.