Category: News

18/12/2025

As 2025 comes to a close, Kukri Sports is reflecting on a year of real progress, strengthened partnerships and continued commitment to supporting athletes worldwide.

Sustained Growth Across Global Partnerships:

Throughout the year, Kukri welcomed over 25 new partnerships and renewed over 15 long-standing partnerships worldwide. These developments reflect the brand’s commitment to delivering innovative, performance-driven sportswear to teams from grassroots to elite.

A key milestone in 2025 was the formation of a strategic partnership with Sportz88, helping to support Kukri’s long-term ambitions to enhance its presence and capabilities across Europe.

New partnerships spanned multiple regions, including Australia Cycling, British Rowing, Volleyball England, Dubai Hurricanes and Hong Kong Squash.

Key partnership renewals also included Team England, Commonwealth Games Canada, England Athletics and British Wheelchair Basketball, all of which highlight the brand’s reputation as a trusted sportswear supplier for hundreds of different sports.

The ambassador programme also expanded, welcoming two inspirational athletes – nine-time Paralympic champion Hannah Cockroft, and Britain’s first-ever tumbling World Games champion Megan Kealy.

Celebrating Partner Achievements:

Across 2025, many Kukri partners recorded notable achievements and milestones, including:

– Somerset CCC: Vitality Blast champions and inaugural season for the women’s team.

– British Rowing: World Rowing Cup winners and successful defence of European Championship title.

– Loughborough University: Won their 44^th consecutive BUCS title.

– British Wheelchair Basketball: Silver medals for both squads at the IWBF European Championships.

– Loughborough Lightning: NXT Gen team secured their first-ever NSL title, with the senior team reaching their fifth consecutive grand final.

– Dubai College: U19 Girls rugby team were crowned Gulf Dubai 7s champions.

– Dubai Hurricanes: Men’s team were crowned Gulf Men’s League Champions at the Dubai 7s.

– UBC Women’s Rugby: Crowned back-to-back U Sports Women’s Rugby national champions.

– Waikato Rugby: FPC squad claimed back-to-back Premiership titles.

– Australia Cycling: Squads triumphed at this year’s UCI Track World Championships, with the men’s team winning silver and the women’s team winning a team sprint bronze medal for the second consecutive year.

These achievements reflect the dedication of the athletes and support teams Kukri works alongside and the collaborative approach taken to performance apparel.

Commitment to Inclusivity, Community & Athlete Development:

Kukri continued its commitment to EDI and community impact through several initiatives, including:

– Supporting Belfast City Marathon with official participant and training kit

– Designing adaptable kit for Oshawa Vikings’ mixed ability squads competing in Spain

– Creating bespoke kit for the 26 Mountains 2 Mayo challenge in support of Cancer Fund for Children

– Ongoing support for Dubai 7s supplying bespoke sportswear for over 25 partner teams

– Strengthening off-field support for schools and universities through hardship funds, internships and ambassador opportunities

Looking Ahead to 2026:

Heading into 2026, Kukri is preparing for another positive year, including supporting partners competing at the upcoming Commonwealth Games.

Continued investment in product development, service enhancement and global operations will remain central to the brand’s focus.

Andy Ronnie, Group CEO at Kukri Sports, said “2025 has been a year of steady progress across the business. From welcoming new partners to supporting long-standing relationships, we’re proud of the work our teams have delivered.

“As we look to 2026, our commitment remains the same: to support athletes and organisations with reliable, high-quality sportswear and to keep building on the foundations we’ve set.”

Chris Marshall, Group COO added, “This year has highlighted the value of strong relationships and operational consistency. Our teams globally have continued to refine processes and enhance service levels to ensure our partners receive the support they expect. We look forward to developing this further in 2026.”

For teams, organisations and institutions seeking a high-performance, athlete-focused sportswear partner, find out more and get in touch with us today.

05/11/202504/11/2025

In celebration of the determination, resilience and passion that define para-sport, Kukri Sports has brought together the voices of inspiring para-athletes to share their top tips for those starting out in their sporting journey.

 Offering insight, encouragement and advice drawn from their own experiences, these tips highlight the power of perseverance and the importance of community within sport.

Through its ongoing ‘Beyond Limits Together’ campaign, Kukri has shown its continued support and commitment to para-athletes – showcasing inspiring individuals from grassroots to international level who continue to break barriers and motivate the next generation.

Hannah Cockroft CBE – 9x Paralympic Champion

A true icon of para-sport, Kukri ambassador Hannah Cockroft CBE has become one of Britain’s most decorated athletes.

Recently adding two more world titles in the T34 100m and 400m, setting a new championship record and securing her 18^th world title at the World Para Athletic Championships, she continues to inspire through her success and passion for helping others discover their potential.

“Try everything, you never know where you’ll find your passion. I tried so many sports before discovering wheelchair racing, and it completely changed my life.

“Don’t expect success straight away. Every performance requires hours and hours of practice. Trust the process and do the work because the end result is worth it.

“Ask questions, lean on others and don’t be afraid to give it everything. Don’t be afraid of putting 100% in, I hear so many athletes say they wish they’d tried harder,” she said.

“If you don’t go for it, you’ll never know and that gold medal could be in that last 1%! So don’t fear hard work, it’s so satisfying to sit back and be able to say that you gave it your absolute best.”

Amy Thompson – F41 Para Shot-Put Athlete

A rising star in British para-athletics, Kukri ambassador Amy Thompson’s journey is one of dedication and perseverance.

Having made her international debut at the World Para Athletics Championships, she continues to push boundaries and inspire others.

“Don’t be afraid to compete alongside able-bodied athletes. It can be easy to compare yourself, but focus on your own progress and achievements within your category as that’s what matters most,” she explained.

“Don’t be afraid to ask for help. Finding competitions or the right equipment can be tough, so reach out to coaches or fellow athletes for advice. There’s always support if you’re willing to ask.”

Elana Brand – Wheelchair Basketball Athlete, Loughborough University

Elana Brand, who helped Loughborough Lightning Wheelchair Basketball team finish runners-up in the Women’s Premier League last season, shares her perspective on trying new things and finding your passion.

“The best piece of advice I would give to someone is just to give everything a go because eventually you will find something you love and then stick with it,” she said.

Terry Bywater – British Wheelchair Basketball Senior Men’s #7

Terry Bywater, a senior member of the British Wheelchair Basketball team and 2024 Paralympic Games silver medallist, offers practical tips for athletes looking to improve their game and enjoy sport.

“Always set realistic goals – be patient and focus on quality over quantity. For me, celebrating your successes, no matter how big, is really important.

“It helps you stay motivated and love the sport you are playing.”

Driving Change Through Para-Sport

Through partnerships with organisations including Team England, British Rowing, British Fencing, England Athletics as well as universities worldwide, Kukri continues to support para-athletes on and off the field.

By providing adaptable, inclusive and high-performance apparel, Kukri enables athletes to excel while helping drive progress towards a more equal sporting landscape.

Kukri remains committed to driving change and creating equal opportunities across sport at all levels.

Beyond Limits. Together.

29/09/202529/09/2025

At Kukri Sports, our mission goes beyond high-quality apparel — we are committed to elevating athletes and giving them the platform to excel.

Whether at grassroots level or competing for international honours, we are proud to support athletes and be a long-standing partner of the para-sport community.

As we launch our new campaign to celebrate these remarkable achievements, we want to shine a light on the journeys and voices that inspire us both on and off the field.

Our commitment is rooted in long-term partnerships with organizations like Team England, British Fencing, British Wheelchair Basketball, and England Athletics, as well as leading educational institutions such as Loughborough University.

Together, we provide technical excellence in apparel while amplifying athletes’ voices, breaking down barriers, and inspiring the next generation

Stories That Inspire:

Amy Thompson – Building confidence and visibility

Our ambassador, Amy Thompson, is a rising star in shot put, recently captaining England at the Home Countries U20 International and earning her first call-up to this year’s World Para Championships on 26 September.

“With the help from Kukri, they have really propelled my career, helping me with not only my kit but my social media presence.

“Without their support, I don’t think I would have as many opportunities as I do currently and that comes down to their support away from sport and really building my confidence.”

Hannah Cockroft CBE – Redefining limits

Nine-time Paralympic champion and ambassador Hannah Cockroft CBE has built her career on pushing boundaries.

For Hannah, wheelchair racing is not just a sport, but a gateway to independence and achievement.

“I’m really proud to be a para-athlete. Wheelchair racing is my freedom. The opportunities that being a wheelchair racer gave me ultimately changed my life.”

Hannah also uses her platform to shift perceptions on para-sport, challenging the idea that wheelchair racing is easy or secondary.

“When you have a disability, you are told more often what you can’t do rather than what you can do.

“I like to use my sport to show people what is possible, and hopefully inspire people to challenge themselves and find out what they can achieve.”

British Fencing – Inclusivity in action

Through partners like British Fencing, Kukri supports athletes who prove that inclusivity is the foundation of sporting progress.

For para fencer and coach Aimee Aronica, fencing restored her connection to the sport she had loved for two decades.

“When I acquired my disability, I felt like I lost my sport. Having wheelchair fencing open to me gave me a way to engage with the sport I have spent 20 years competing in.

“If we as a community can make disability less scary and open up para-sport as a place for everybody, I am hoping our sport can grow and be a place where everybody can achieve their dreams.”

For teammates James Peebles and Wiktoria Mucha, para-fencing is both a test of resilience and a transformative journey.

“Being a para-athlete is about proving that a disability doesn’t define what I can or can’t do,” said James.

“It’s about picking myself up when things don’t go to plan, dusting myself off and trying again, as many times as it takes.”

“Wheelchair fencing has changed my life in more ways that I can ever begin to describe,” said Wiktoria.

“Inclusivity in sport is incredibly important to me as it allows me to feel included and a part of something.

“With the support of those around me, I can do anything and forget about the things I struggle with.”

Looking Ahead

At Kukri, we are committed to supporting para-athletes across a range of sports, ensuring their journeys are seen, heard and celebrated.

In the weeks ahead, we will share content offering a closer look at our athletes’ journeys, highlighting the resilience, determination and talent that makes para-sport so special.

Because for us, it’s about more than sport — it’s about breaking barriers, amplifying voices, and inspiring the next generation.

Beyond Limits. Together.

22/09/202519/09/2025

Kukri Sports is proud to announce a new partnership with the Squash Association of Hong Kong, China, becoming their official kit supplier.

The partnership will see Kukri provide high-performance, custom-designed apparel for Squash Association of Hong Kong, China’s elite squash players, as well as for their development pathways and grassroots initiatives.

As one of Asia’s most successful squash associations, Squash Association of Hong Kong, China boasts a proud history of international success, world-class athletes, and a thriving squash community. Kukri’s expertise in delivering high-quality, bespoke sportswear will ensure all HKSA players are equipped to perform at the highest level, while proudly representing Squash Association of Hong Kong, China on the world stage.

“We are delighted to partner with Squash Association of Hong Kong, China, an organisation with a rich tradition of excellence and a clear vision for the future of the sport,” said Clare Millington, General Manager at Kukri Sports Asia. “At Kukri, we are passionate about supporting athletes at every level, and we look forward to working closely with SAHKC to deliver innovative kit solutions that meet the SAHKC of the modern game.”

The new range of SAHKC kit, designed in collaboration with players and coaches, will feature cutting-edge fabrics and designs tailored specifically for squash. The kit will be worn by Squash Association of Hong Kong, China’s national teams at international competitions and will also be available for SAHKC members and supporters.

Emily Mak – Executive Director of Squash Association of Hong Kong, China commented; “On behalf of the Squash Association of Hong Kong, China, we are thrilled to welcome our partnership with Kukri Sports as the official kit supplier for the Hong Kong, China Squash Team. Together, we are committed to equipping our athletes with the finest uniforms and playing kits as we embark on this exciting journey towards the LA2028 Olympics. This partnership not only strengthens our team spirit but also showcases our dedication to excellence in the sport of squash.”

The partnership further strengthens Kukri’s presence in Asia and demonstrates the brand’s ongoing commitment to supporting squash at all levels globally.

To learn more about Squash Association of Hong Kong, China, visit: www.hksquash.org.hk

30/05/202528/05/2025

Kukri Sports is thrilled to welcome one of Britain’s most decorated para-athletes, Hannah Cockroft, as its newest brand ambassador, reinforcing the brand’s commitment to inclusivity, performance and empowering athletes at every level.

A Shared Vision of Inclusion and Excellence

A nine-time Paralympic champion, multiple world-record holder and trailblazer in para-sport, Hannah has been a dominant force in wheelchair racing since making her debut for Great Britain at the age of 18.

Her career has long been connected to the national athletics system in the UK, including events supported by England Athletics and British Athletics. Through domestic competitions, talent pathways and advocacy for para-athletes, Hannah has been a visible and vocal figure across the athletics landscape.

As the official kit provider for England Athletics, Kukri has championed athletes like Hannah from grassroots through to elite level. This includes proud support for the Youth Talent Programme, which plays a vital role in developing young athletes, both able-bodied and para, as part of the England Athletics talent pathway.

This shared, inclusive approach reflects Kukri’s belief in championing potential across all disciplines, ensuring the next generation of stars has access to opportunity, resources and representation to help fulfil their potential.

“The First Kit Provider to Join My Team in 17 Years”

“Having the opportunity to be an ambassador for Kukri Sports is incredible – they’re the first kit provider to join my team in 17 years,” Hannah said.

“It means so much to me that they’re supporting a para-athlete, a group who are so often overlooked.

“I find it amazing that Kukri supports athletes at all levels, because the grassroots element is so often ignored, so to be able to work with a brand who have the same values as me makes me feel proud.

“I’m excited to work on developing the perfect kit for me, to gain new experiences, and to be part of something bigger than just sport.”

The announcement follows Kukri’s partnership extension with Team England, where they will continue as the official kit supplier through to the 2026 Commonwealth Games in Scotland.

A Legacy of Dominance on the Global Stage

Nicknamed ‘Hurricane Hannah’ for her explosive power on the track, Hannah has delivered landmark moments throughout her illustrious career. She made her paralympic debut at the London 2012 Olympic Games, capturing gold in the T34 100m and 200m events, while setting two new paralympic records in the process.

Her dominance continued with triple gold at the 2016 Rio Olympics and double gold in the 2024 Paralympic Games, bringing her paralympic gold medal tally to nine. She is also the most decorated British athlete in World Championship history, with 16 titles to her name.

Currently, she holds the T34 world records for 100m, 200m, 400m, 800m and 1500m—an unprecedented feat. In 2022, Hannah was appointed OBE in the King’s New Year Honours followed by CBE in last year’s New Year Honours list, recognising not only her sporting excellence but her tireless advocacy for inclusion and representation in sport.

She was also named British Sportswoman of the Year by the Sports Journalists’ Association in 2017, the first para-athlete to ever receive the award in its 57-year history.

Cockroft has been a proud member of Team England, famously leading a 1-2-3 finish in the T34 100m at the 2022 Commonwealth Games in Birmingham. Kukri’s ongoing partnership with Team England ensures elite athletes like Hannah are equipped to perform at their best on the global stage.

On Track For 2025

Hannah’s 2025 season is already off to a promising start. She recently kicked things off with a 10-day training camp in Switzerland, where she also opened her competitive season.

“I’m currently in Switzerland, where I’ve been on a 10-day training camp before my season opener last weekend,” she shared. “Although there were no records broken, I set World Lead times in the 1000m, 400m and 800m events, so it’s a good place to start.”

With two more meets to go before returning to the UK next week, Hannah has had a busy few days and is laying strong foundations for what promises to be another standout year.

New Goals, Same Drive

Looking ahead, Cockroft is focused on defending her world titles at the 2025 World Para Athletics Championships in New Delhi this September and is already laying the groundwork for a historic fifth Paralympic Games appearance at Los Angeles 2028.

“I still have things I want to achieve”, she said.

“I’d love to hold the Paralympic, World, European and Commonwealth titles all at once, and I really believe I can be the first T34 woman to break 16 seconds in the 100m event. “

Empowering the Next Generation

Hannah’s passion for her sports extends well beyond competition. A champion for inclusion and accessibility, she regularly runs ‘come and try’ days for aspiring athletes, holds coaching qualifications, and uses her platform to advocate for better visibility and resources for para-sport.

“When I was growing up, it was so hard to even find out how to get involved in para-sport,” she explained.

“That’s why I try to give back, to make it easier for the next generation to discover what’s possible.

“Of course, we’re still lagging behind in many areas, from sponsorship and funding to spectator sport outside of Paralympic years, but I think opportunity has grown and that’s the most important place to start, as more champions coming through will hopefully then bring the rest with it.”

From the training track to the world’s biggest stage, having the right kit is crucial, and Hannah knows how vital those details are.

“In wheelchair racing, we put so much effort into aerodynamics and speed, so I like my kit to be close fitting, comfortable and doesn’t distract me at the start of a race.”

Standing Together for a More Inclusive Future

As Kukri continues to strengthen its commitment to inclusive sport, the partnership with Hannah marks another significant step forward in championing para-athletes.

“We’re incredibly proud to welcome Hannah to the Kukri family,” said Andrew Ronnie, Group CEO at Kukri Sports.

“She’s not only one of Britain’s most successful athletes, but also a passionate advocate for inclusion and the growth of para-sport. Her values align perfectly with ours, and we’re excited to support her journey and work with her to achieve her mission.”

With shared values of performance, representation and opportunity at every level of sport, the partnership between Kukri Sports and Hannah Cockroft is set to empower the next generation of athletes, on and off the track.

As preparations begin for this year’s World Para Athletics Championships and beyond, Kukri is proud to stand alongside Hannah in her pursuit of even more excellence and in shaping a more inclusive future for sport.

Find out more about Team England

18/05/202517/05/2025

In honour of Mental Health Awareness Week, Kukri Sports is proud to share powerful reflections from its partner athletes on the importance of mental well-being in sport.

From Olympians to grassroots leaders, these athletes open up about recovery, resilience and the reality of life beyond the pitch.

Piper Logan – UBC Women’s Rugby captain (Vancouver, North America)

Paris Olympic silver medallist Piper Logan, captain of Canada’s Women’s 7s team, is currently navigating the challenges of a cruciate ligament injury sustained at the Vancouver 7s.

“I felt like I was constantly falling behind while others kept improving. But over time, I learned to celebrate the little wins and remind myself that growth isn’t always visible.

“I found comfort in focusing on the things I could control like nutrition, habits and reconnecting with the life outside of sport. That helped me feel like myself again.”

Cork Constitution RFC, Men’s First Team (Ireland)

One anonymous first-team player reflects on the often-overlooked mental health challenges that come with playing at a high level.

“Mental health and rugby go hand in hand. Playing helps my well-being through the physical benefits and the social aspect.

“I try to deal with stress by being organised during the week, accepting that not every match goes your way and always having time to relax with the lads.”

Somerset CCC – Jack Leach, Charlie Dean & Alfie Ogborne

Mental health is a growing focus in cricket, a sport known for its long seasons, psychological demands and intense competition.

England internationals Jack Leach and Charlie Dean, as well as Alfie Ogborne reflect on how mindset, team culture and togetherness plays crucial roles in performance and personal well-being.

Alfie said, “You will always see players who are less talented than others do better, and that’s because of their mental approach and preparation.”

Charlie said, “There is always going to be performance pressure, but these days it’s great to see that we are more open about it as that’s how it should be.”

Jack said, “As teammates, we’re always looking out for each other. We have to remember that people go through different things and be there to support them.”

British Rowing – Matt Aldridge & Josh O’Brien

Olympic bronze medallist Matt Aldridge and Paralympic champion Josh O’Brien open up about how team support have shaped their mental resilience.

“The attitude towards mental health has changed quite drastically over the past few years. People are starting to talk about it more openly now, which is really good”, Matt said.

“Any high-pressure environment like rowing, you’re going to have bad days, and if you can share that with different people to pick you up, then that is brilliant.”

Josh added, “Before the Paralympics in Paris, I had a bad back injury. I wouldn’t have gotten through it without my teammates and coaches supporting me through it.”

Sion Bennett – Valley RFC (Asia)

Former Wales U20 and Sevens player Sion Bennett now captains Valley RFC in Hong Kong and leads conversations around mental health.

“Having gone through struggles in sport and life, I’ve seen the impact of community, resilience and simply moving your body,” he says.

After relocating from Wales, Sion leaned on sport to navigate change:

“Being part of a club like Valley helped me build a new support network. Moving overseas taught me more about who I am and helped build self-belief.”

“I strongly believe in creating an environment where everyone feels comfortable to share. You can’t force people to talk about their feelings, but you can make effort with them to talk about their life, their work, have a joke, even if that is a simple hand shake before training, and so when the moment arises that they need someone to talk to they feel like they have built bonds and there’s an environment that they feel like they can share.

As a brand committed to supporting athletes at every level of the game, Kukri stands with these athletes in challenging the stigma and calling for environments where honesty is strength and well-being is a priority.

If you need mental health support, reach out to your primary healthcare provider for guidance. You can also call Samaritans on 116 123 or click here to view the full list.

23/04/202523/04/2025

From Glasgow to Glasgow – A Legacy of Pride, Progress, and Purpose.

Kukri Sports and Team England are proud to extend their dynamic partnership through to the 2026 Commonwealth Games in Glasgow, marking a powerful full-circle moment that celebrates over a decade of collaboration, innovation, and shared belief in the power of sport to inspire change.

Announced on St George’s Day, a day symbolic of national pride and unity, this renewed partnership signals much more than a continuation — it’s a bold step forward in championing inclusivity, sustainability, and the remarkable strength of Team England’s athletes — across all disciplines.

As the official kit supplier, Kukri Sports will once again deliver cutting-edge performance wear and delegate kits for athletes, coaches, and staff — while also launching a bold new retail range ahead of the Games. But this isn’t just about what athletes wear — it’s about how they feel when they wear it.

“St George’s Day is a celebration of English identity, unity and pride – values that are reflected in our ongoing partnership with Team England,” said Andrew Ronnie, CEO of Kukri Sports. “From Glasgow 2014 to Glasgow 2026, we are honored to once again support Team England’s athletes as they compete on the global stage.”

Mark Osikoya, CEO of Commonwealth Games England commented; “Our partnership with Kukri began at Glasgow 2014 and we’re delighted to be working with them once again as we return to the city in 2026, marking our fourth consecutive collaboration at the Commonwealth Games. We know how much it means for athletes to wear their Team England kit and as a valued partner, Kukri shares our commitment to inclusion, diversity, and sustainability. Work is already underway to develop a kit for athletes, volunteers and staff that not only supports performance but also prioritises reducing waste, sourcing sustainable fabrics, and incorporating recycled materials.”

Celebrating Every Athlete – Para, Non-disabled, and Across All Genders
At the heart of this partnership lies a deep, unwavering commitment to inclusion and equality. Kukri Sports is working hand-in-hand with para-athletes, sport-specific representatives, and advocates for gender equity to co-create apparel that is fully inclusive in design, fit, and function — ensuring every athlete feels seen, supported, and celebrated.

From adaptive fits for seated athletes to accessible fastenings and gender-responsive design choices, the 2026 kit range is being built to perform without compromise — and to proudly reflect the diversity of Team England in all its forms.

Designed for Impact – On the Field and for the Planet

Inclusivity goes hand-in-hand with sustainability — and Kukri is pushing boundaries here too. The Glasgow 2026 range will feature eco-conscious materials, reduced waste processes, and a focus on long-term environmental impact — aligning with Team England’s commitment to creating a more sustainable future through sport.

Whether it’s on the track, in the pool, on the court, or behind the scenes, every athlete and every voice matters — and this partnership ensures they all have the platform they deserve.

“Team England is about unity, resilience, and rising together,” added Andrew Ronnie. “We’re proud to stand behind every athlete — para, able-bodied, first-timer, or returning hero — as they get ready to represent their country on one of the world’s biggest stages.”

As preparations ramp up towards the 2026 games, this renewed partnership ensures that Team England athletes will continue to be supported by world-class apparel, created by a brand with deep roots in the sporting community.

Find out more about Team England

08/03/202507/03/2025

In honour of International Women’s Day, Kukri Sports is proud to honour the strength, resilience and determination of female athletes from a variety of sports.

This year, we highlight the inspiring journeys of women who have broken barriers and continue to lead the way for future generations.

Andrea Wing-Yan Leung

Women’s rugby player, Valley RFC Women’s team

Andrea Wing-Yan Leung, a dedicated rugby player for Valley RFC, reflects on her journey in the sport, from playing basketball as a teenager to becoming a Premiership-level winning athlete and a role model for young women in the sport.

“It means honour, cherishment and humility to me to represent my team,” she says.

“I am forever thankful to be able to play sport as a female. However, there are still women out there who may not have a chance to play sports or receive an education.

“For 20 years, my parent’s didn’t support me playing rugby – they saw it as a ‘men’s sport’. But I never gave up. Last season, my dad and brother finally came to watch me play in the Grand Championship final. We won, and I got to show them the trophy.”

Ellie Stevens

North America Running Ambassador

Ellie Stevens, a trailblazer in long-distance running, celebrates the visibility and opportunities that women in endurance sports have gained over recent years.

“International Women’s Day is a powerful reminder of how far we’ve come and how much further we can go in empowering women in sports,” she states.

Despite overcoming barriers such as facing chronic fatigue throughout her career, Ellie has proved that resilience is key. “Your struggles do not define you – your resilience does. No setback is permanent. Believe in yourself, be patient and take it one step at a time.”

Claire Dowey

NI Volleyball Women’s team player

For Claire Dowey, a veteran volleyball player and captain of Northern Ireland’s women’s team, International Women’s Day is about celebrating the growing participation of women in sport.

Claire’s experience as a mother and high-level athlete has been a balancing act, but she finds strength in showing her son the value of hard work.

“I want them to see that you can have the lows that sport sometimes brings and still bounce back. You can have your family and still play on,” Claire says.

“I truly believe I became a better player, especially mentally, after becoming a mum.“

Ahead of competing in the St. Patrick’s Challenge on 15 March, Claire was pleased to see how much the sport has grown. “It has been exciting to see the number of girls now playing volleyball increase over the years.

“We are gradually securing more funding which is what is going to really support our female athletes to enable them to have access to great training, high-quality kit and elite programmes.”

Izzy Songhurst

Trampoline Gymnast, British Gymnastics

Izzy Songhurst, and two-time Ladies British champion who made her Olympic debut at Paris 2024, shares her thoughts on overcoming body stereotypes and embracing her strength as a gymnast.

“I have overcome it by doing a lot of work on my psychology, being confident in my body’s ability to execute what I’m asking it to do which has helped me a lot in my performance,” she explains.

“For me, it was about finding a way and trying to be really confident in myself and to remember that it is always enough.”

Chloe Andrews

Rugby player, Dubai College Women’s team

As a young female rugby player, Chloe Andrews is passionate about making the sport more inclusive for girls of all ages.

“Rugby at first can seem very intimidating, but it’s a game of resilience, teamwork and confidence,” she shares.

“As a young woman, I’ve learned that sport is not just physical strength, but mental strength and the ability to lead.

“I feel incredibly proud to be part of the newly growing women’s rugby community. It motivates me to be a role model for younger girls, showing them that rugby and any sport in general can be played by everyone.”

Kukri’s Commitment to Women in Sport

At Kukri, we are proud to support women in sport around the world, empowering them to break barriers and unlock their full potential.

By providing high-performance kit and additional off-field support, we are dedicated to helping female athletes feel confident, embrace their strength, and pursue their dreams.

Together, we celebrate women’s achievements and strive to ensure there are no limits to greatness.

24/02/202520/02/2025

In a world where sport is often associated with youth and peak physical performance, the idea that age can be a limitation still persists. But at Kukri Sports, we believe that sports such as athletics should be for everyone, regardless of age or background. The beauty of sport lies in its inclusivity—it has the power to unite, inspire, and empower people from all walks of life.

The Myth of ‘Too Old’

One of the biggest misconceptions in sport is that there is an age limit to participation. Whether it’s running, throwing, or jumping, athletics offers a discipline for everyone. The truth is, taking up or continuing sport later in life not only benefits physical health but also enhances mental well-being, social connection, and overall quality of life.

We caught up with Tracey Francis, the Participation Programmes Manager at England Athletics to give her thoughts on the topic, “staying physically engaged supports positive mental health, reduces loneliness and isolation, and provides opportunities to socialise, meet new people, and build friendships.” Physically, “it enhances brain health, bone density, cardiovascular fitness, and muscle tone.” “Regular activity can also speed up recovery from illness or injury and plays a vital role in rehabilitation.”

From grassroots runners finding their stride later in life to former elite athletes staying involved in competitive masters’ events, countless individuals are proving that age is no barrier to achievement. Park runs, veterans’ athletics leagues, and community clubs are thriving with participants who defy the outdated notion that sport is only for the young.

The Power of Inclusivity

Inclusivity is at the heart of everything we do at Kukri Sports. Our commitment extends beyond providing high-quality sportswear; we aim to support individuals at every stage of their sporting journey. Through partnerships with clubs, schools, and organisations worldwide, we champion opportunities for athletes of all ages to access the right apparel to perform at their best.

Tracey continued, “We highlight the importance of inclusivity by offering three participation levels: Get Me Started, Keep Me Going, and Challenge Me.” These tiers ensure that individuals of all ages and abilities have tailored training plans to meet their needs. The initiative also provides guide runners for those with visual impairments and dedicated Mental Health Champions to support participants’ well-being.

Sport is about more than just competition—it’s about participation, perseverance, and personal growth. Whether you’re taking your first steps onto a track, returning to the field after years away, or setting new personal records at 60, 70, or beyond, your journey in athletics is uniquely yours.

Overcoming Barriers and Fears

For those hesitant to take part in athletics due to age, England Athletics stresses that running, like walking, is a lifelong skill. With over 40% of RunTogether participants aged 40–55 and 70% female, the programme encourages walking and jogging as an accessible entry point. Running is also a proven rehabilitation tool, with research showing it can slow the progression of Parkinson’s disease symptoms and boost overall well-being.

Tracey explains, “Our approach focuses on real-life participants rather than elite athletes, reinforcing that anyone can get involved.” Their running groups operate on core values of fun, safety, inclusivity, and friendliness, with qualified leaders providing support at every stage.

The Social and Community Impact

Participation in sports later in life isn’t just about fitness—it also enhances confidence, social connections, and community engagement. According to Tracey, “research shows that group running is more enjoyable, social, and safe.” Many groups meet in community spaces and often gather at local cafés after their runs, fostering friendships and support networks beyond the track.

The social aspect of RunTogether is just as important as the physical benefits, and that’s why many groups incorporate social activities into their schedules. Feeling part of a community motivates individuals to stay engaged and continue their athletic journeys.

The Role of Sportswear in Supporting Older Athletes

While comfort is key when starting out, the right sportswear can significantly enhance confidence and performance. Tracey states, “As runners progress, they see the value in investing in proper footwear, technical clothing, and group kits to foster a sense of belonging.”

Kukri Sports is proud to support this movement, ensuring that athletes of all ages have access to high-quality, performance-driven apparel tailored to their needs. Our partnership with England Athletics and RunTogether provides essential support for their voluntary workforce, equipping Run Leader Mentors with Kukri kit to maintain professionalism and visibility within the community.

So, whether you’re a seasoned athlete, a returning competitor, or someone considering taking up athletics for the first time—go for it. Break the barriers, challenge the stereotypes, and embrace the journey. Sport belongs to everyone, and age should never be a reason to sit on the sidelines.

At Kukri Sports, we’re here to support you every step, stride, and sprint along the way – Get in touch

Learn more about Run Together