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Ellie Stevens Joins Kukri Sports As Brand Ambassador

Now based in Las Vegas, Ellie is an elite competitor in a variety of running events. Her extraordinary journey, marked by resilience and triumph, perfectly embodies Kukri’s commitment to performance and excellence.

“I am so excited and honoured to become a Kukri ambassador. It’s a brand I’ve followed and respected for years. The quality of their sportswear and their ethos really align with my life values. I’m thrilled to partner with them and contribute to their future success.”

Ellie’s running career has been nothing short of inspiring. After transitioning from dance and gymnastics to cross-country at 13, she quickly fell in love with the sport, progressing to national-level competitions. However, her journey took an unexpected turn in her early 20s when she was diagnosed with chronic fatigue syndrome (M.E.), a condition that forced her to put her Olympic aspirations on hold.

“It was a rollercoaster,” Ellie shared. “But with patience, the support of my family, and some amazing doctors, I learned to manage my condition and make my comeback.”

Her resilience in the face of adversity made her a natural fit for Kukri, a brand known for supporting athletes across diverse sports and disciplines. “Kukri manages to bridge the gap between different sports, making us all look and feel great.

“Whether you’re running track, competing in a team sport, or pushing your individual limits, their gear is always functional, stylish and top-quality,” said Ellie.

Looking ahead, Ellie is excited about the new chapter with Kukri.

“Kukri has always been about inclusivity and supporting athletes in achieving their best. For me, that aligns perfectly with my personal philosophy of ‘no stone left unturned’ – always striving to be the best version of myself.”

Jamie Williams, Vice President of North America, expressed his excitement. “Ellie’s journey is truly inspiring, and we are honoured to have her join us. This is another significant milestone for Kukri in North America, as we continue to expand and partner with incredible athletes and teams.

“We’re thrilled to work with Ellie on her bespoke range, ensuring she has the personalised, high-performance gear she needs to continue competing at the highest level.”

Ellie joins a growing list of Kukri ambassadors across athletics, boxing, and beach volleyball. The brand looks forward to supporting her ongoing success and the inspiration she brings to athletes worldwide.