North America
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Kukri Sports is proud to celebrate 16 years of substantial expansion and commitment in North America.
Since our first North America office opened in 2008, we have established a robust presence across multiple sectors, supporting athletes and teams with an extensive range of products for a wide variety of sports and multi-sports associations in the region.
Key successes & partnerships
Over the last decade, Kukri has emerged as a trusted partner to major sports teams and organisations, positioning ourselves as a market leader in North America.
We have been the official supplier for Team Canada in the 2018 and 2022 Commonwealth Games, and over the years we have proudly supported Special Olympics Canada and Special Olympics Ontario, showcasing our dedication to inclusivity and excellence in sports.
Support for different sports
Our partnerships with Field Hockey BC and Nova Scotia Rugby have thrived for over ten years. Additionally, we support National and Provincial Teams across various sports including Volleyball, Swimming, Gymnastics, and Soccer.
The education market accounts for approximately 50% of our business in North America, with notable partnerships such as Meadowridge, Crofton House, University of British Columbia, University of Alberta, Algonquin College, Trafalgary Castle School and Toronto French School.
Our partner, UBC Women’s Rugby team, has enjoyed great successes over recent years, winning their fourth consecutive Canada West Rugby 15s Championship in 2023.
Click here to find out more about our partners.
Kit development
Innovation in kit development continues to be the cornerstone of our strategy. Our focus in the region remains on expanding the reach of our newly-developed sustainable product range, which has already gained traction in the education sector from partner schools and universities.
Expanding our scope of supply
We serve partners from coast to coast across Canada and the U.S, and we are expanding our footprint in the Caribbean. From small orders of ten items to large-scale orders of thousands of units, we are dedicated to helping you achieve in your sport.
Community engagement
Beyond elite sportswear, we also collaborate with our partners to ensure athletes feel empowered off the pitch. We proudly sponsor local partner teams, along with scholarship programmes in the education sector that encourages academic excellence, as well as promoting a ‘pay it forward’ culture among athletes to help sports grow across North America.
Looking ahead
As evidenced by our significant profit growth year on year, our services in North America continue to go from strength to strength.
With the 2026 Commonwealth Games on the horizon, we are actively working with partners to ensure successful kit development and delivery. We are also focused on fulfilling orders for Sport Newfoundland athletes who will be participating in the upcoming 2025 Canada Games.
Jamie Williams, Vice President for Kukri Sports in North America, said “At Kukri Sports North America, we are dedicated to delivering exceptional products and services that empower athletes.
“Our commitment to innovation, sustainability and strong partnerships reflects our passion for sports and our drive to support the sporting community across the region.”
From our origins in the United Kingdom, we have continued to expand our global footprint over recent years, establishing a strong presence in key regions worldwide, including most recently Saudi Arabia, China and South Africa.
We also have offices in regions such as Asia, Australia, New Zealand, Canada, Ireland and the Middle East.
Get in touch
Get in touch today to learn how Kukri Sports can support your athletic journey with tailored solutions that enhance performance and comfort across a wide range of sports.