United Kingdom Ireland Asia Middle East New Zealand Australia

THE RISE OF WOMEN’S LAWN BOWLS IN CANADA

With women’s participation in lawn bowls rising across Canada, the sport is undergoing a powerful shift – one defined by equity, visibility and international success.

At the heart of this momentum is Kukri Sports, who for over a decade has proudly stood as the official sportswear partner of Bowls Canada Boulingrin.

This partnership has helped to shape a confident, unified image for Canada’s national athletes and also champion the growth of the sport.

A Sport Gaining Momentum

Over recent years, Bowls Canada has seen an encouraging trend of more women participating, entering coaching and officiating pathways, as well as earning recognition on the international stage.

“At Bowls Canada, we believe that advancing gender equity strengthens the entire sport,” said Britany Gordon, CEO at Bowls Canada Boulingrin.

“We are proud of the strides of our female athletes, coaches and leaders are making nationally and internationally.

“With partners like Kukri helping us elevate the profile of our athletes, we are excited for the future of women’s lawn bowls in Canada – one where every woman sees a place for herself, both on and off the green.”

Global Success

The visibility of the sport has been backed by results, with Canadian women making headlines globally.

– Kelly McKerihen earned silver in women’s singles at the 2023 World Bowls Championships, tying Canada’s all-time best finish in the event.

– Canada’s women’s triples team took home bronze at the same event—the country’s strongest team finish in over a decade.

– McKerihen and Emma Boyd went on to win the women’s pairs title at the 2023 Hong Kong International Bowls Classic, a globally prestigious competition.

These podium performances are part of a larger trend: in the last two World Bowls cycles (2016-2023), Canada’s women have won nearly half (5 out of 12) of the nation’s international medals.

In 2024, Louise McLean made history by capturing Canada’s first international para bowls medal, with a podium finish in Women’s singles at the IBD World Championships.

Kukri Sports: More Than a Uniform

Kukri’s decade-long partnership has provided more than just apparel – it’s created a bold and professional identity for Team Canada that reflects the talent and ambition of its athletes.

The visibility and pride that comes from stepping onto the green in Kukri’s custom kit sends a message that Canadian bowlers belong on the world stage.

“Our partnership with Kukri Sports has played an important role in building a strong, professional image for our athletes,” said Britany Gordon.

“Having world-class apparel helps us present a unified, confident Team Canada, which in turn strengthens the visibility and recognition of our women’s teams.

“As we work to grow the sport, the visibility provided by strong branding is a valuable asset in inspiring future female bowlers.”

Jamie Williams, Vice President at Kukri Sports North America, added, “We are incredibly proud of our ongoing partnership with Bowls Canada.

“Over the last decade, we’ve seen remarkable growth in the sport, especially among women athletes. We are fully committed to empowering athletes by providing high-quality apparel to help them perform at their peak.

“We look forward to continuing our support and elevating the success of Canada’s women’s lawn bowlers on the world stage for years to come.”

Equity on and off the Green

Bowls Canada has made gender equity a core part of its mission. Women and men now compete in equal numbers at national championships, supported by inclusive event formats.

Nearly half of the Board of Directors and 45% of certified umpires are women, reflecting strong female leadership across the sport that continues to grow.

From youth to senior levels, Canadian women continue to thrive and are proving that with the right support, access to high-quality sportswear and visibility, success follows.

A Shared Vision for the Road Ahead

Together, Bowls Canada and Kukri Sports are not just outfitting athletes—they’re helping lead a movement. A movement that welcomes women, celebrates success, and inspires the next generation to step up, compete, and lead on and off the green.

We are proud to support Bowls Canada as they continue to inspire through their commitment to equity, excellence and the success of women in lawn bowls.

Find out more about Bowls Canada

Celebrating Female Athletes on International Women’s Day

In honour of International Women’s Day, Kukri Sports is proud to honour the strength, resilience and determination of female athletes from a variety of sports.

This year, we highlight the inspiring journeys of women who have broken barriers and continue to lead the way for future generations.

Andrea Wing-Yan Leung

Women’s rugby player, Valley RFC Women’s team

Andrea Wing-Yan Leung, a dedicated rugby player for Valley RFC, reflects on her journey in the sport, from playing basketball as a teenager to becoming a Premiership-level winning athlete and a role model for young women in the sport.

“It means honour, cherishment and humility to me to represent my team,” she says.

“I am forever thankful to be able to play sport as a female. However, there are still women out there who may not have a chance to play sports or receive an education.

“For 20 years, my parent’s didn’t support me playing rugby – they saw it as a ‘men’s sport’. But I never gave up. Last season, my dad and brother finally came to watch me play in the Grand Championship final. We won, and I got to show them the trophy.”

Ellie Stevens

North America Running Ambassador

Ellie Stevens, a trailblazer in long-distance running, celebrates the visibility and opportunities that women in endurance sports have gained over recent years.

“International Women’s Day is a powerful reminder of how far we’ve come and how much further we can go in empowering women in sports,” she states.

Despite overcoming barriers such as facing chronic fatigue throughout her career, Ellie has proved that resilience is key. “Your struggles do not define you – your resilience does. No setback is permanent. Believe in yourself, be patient and take it one step at a time.”

Claire Dowey

NI Volleyball Women’s team player

For Claire Dowey, a veteran volleyball player and captain of Northern Ireland’s women’s team, International Women’s Day is about celebrating the growing participation of women in sport.

Claire’s experience as a mother and high-level athlete has been a balancing act, but she finds strength in showing her son the value of hard work.

“I want them to see that you can have the lows that sport sometimes brings and still bounce back. You can have your family and still play on,” Claire says.

“I truly believe I became a better player, especially mentally, after becoming a mum.

Ahead of competing in the St. Patrick’s Challenge on 15 March, Claire was pleased to see how much the sport has grown. “It has been exciting to see the number of girls now playing volleyball increase over the years.

“We are gradually securing more funding which is what is going to really support our female athletes to enable them to have access to great training, high-quality kit and elite programmes.”

Izzy Songhurst

Trampoline Gymnast, British Gymnastics

Izzy Songhurst, and two-time Ladies British champion who made her Olympic debut at Paris 2024, shares her thoughts on overcoming body stereotypes and embracing her strength as a gymnast.

“I have overcome it by doing a lot of work on my psychology, being confident in my body’s ability to execute what I’m asking it to do which has helped me a lot in my performance,” she explains.

For me, it was about finding a way and trying to be really confident in myself and to remember that it is always enough.”

Chloe Andrews

Rugby player, Dubai College Women’s team

As a young female rugby player, Chloe Andrews is passionate about making the sport more inclusive for girls of all ages.

“Rugby at first can seem very intimidating, but it’s a game of resilience, teamwork and confidence,” she shares.

“As a young woman, I’ve learned that sport is not just physical strength, but mental strength and the ability to lead.

“I feel incredibly proud to be part of the newly growing women’s rugby community. It motivates me to be a role model for younger girls, showing them that rugby and any sport in general can be played by everyone.”

Kukri’s Commitment to Women in Sport

At Kukri, we are proud to support women in sport around the world, empowering them to break barriers and unlock their full potential.

By providing high-performance kit and additional off-field support, we are dedicated to helping female athletes feel confident, embrace their strength, and pursue their dreams.

Together, we celebrate women’s achievements and strive to ensure there are no limits to greatness.

Jonathan Jones: A Champion’s Journey in Celebration of Black History Month

As Black History Month is recognized across North America this month, we acknowledge and celebrate the journey of Black athletes in the region – those who have broken barriers, redefined excellence and inspired future generations. Kukri Sports, a proud partner of Team Barbados, is honored to support athletes who embody these values on and off the track.

Among those making an indelible mark is Jonathan Jones, a world-class sprinter from Barbados whose journey epitomizes determination, perseverance and national pride.

A graduate of the University of Texas at Austin, Jones has competed at the highest-level, representing Barbados on the world stage. From the 2020 Tokyo Olympics and a bronze medalist in the 400m at the 2022 Commonwealth Games, Jones continues to set records and push boundaries on the track as a Team Barbados athlete.

A Journey of Inspiration and Dedication

Jones’ passion for athletics started during his childhood in Saint Lucy, Barbados, where he participated in various sports.

Watching the 2012 London Olympics ignited a fire within him, with athletes like Kirani James and David Rudisha serving as his role models and playing a crucial role in shaping his love for the 400m and 800m events.

“I was inspired through a series of events in my childhood and adolescent years to embark on my career in athletics,” Jones recalls.

“Watching fellow Caribbean athletes and international athletes compete on the biggest stage was truly inspiring.”

One of the defining moments in his career came in 2014 when he was given the opportunity to represent Barbados.

Despite the honor, he declined, choosing instead to train harder to earn his place.

His commitment paid off when he won silver and bronze medals at the CARIFTA Games in 2015, followed by gold medals in 2016.

“That choice and mindset shaped me as an athlete and person,” Jones reflects. “I always expect to earn my spot and work diligently to make my dreams a reality.”

Representing Barbados on the World Stage

Proudly donning the national colors of Barbados, Jones has embraced his role as an ambassador for his country.

“Whenever I walk around the athlete’s village during a championship, it feels amazing to know that Barbados is being seen and showcased.

“The pinnacle of my joy is standing on the medal podium with my Barbados kit on and our national anthem playing.”

Jones’ drive stems from the dreams of his younger self and his desire to inspire the next generation of Barbadian athletes.

“I continue to do this not just for myself, but for the kids growing up in Barbados. I want to see that if I can do it, they can too.”

Honoring Black History Month

Black History Month holds deep significance for Jones as a time for reflection and appreciation.

“It’s a moment to look back at those who paved the way for us,” he says.

“Coming from an island like Barbados, I have many pioneers and icons to look up to, from sports legends like Sada Williams to national heroes like Bussa.

“It’s about recognizing their sacrifices and using their legacy as motivation to keep pushing forward.”

He also acknowledges the importance of black athletes throughout history in breaking down barriers and standing for social justice.

We had athletes like Muhammad Ali and Jackie Robinson who fought for equality and paved the way for us to compete freely today.

“Their courage and resilience remind me that sports is not just about competition—it’s about representation, inclusion, and the fight for fairness.”

Inspiring the Next Generation

Jones encourages aspiring athletes to embrace discipline and perseverance. “Work so relentlessly that you can’t be ignored or overlooked,” he advises. “Success isn’t guaranteed, but if you give it everything without holding back, you’ll see the results.”

Beyond competition, Jones believes in the power of sports to drive diversity, inclusion, and social justice. “Sports have always played a role in fighting for equal rights and opportunities,” he says. “Athletes today use their platforms to raise awareness and inspire change, and that’s something I want to be part of.”

As he continues his journey, Jones remains focused on future goals—both on and off the track. “I want to compete happily in my Barbados colors again, improve in the coming years, and stand at the top of the medal podium.”

Jonathan Jones is not only a record-breaking athlete but also a symbol of perseverance and national pride. As we celebrate Black History Month, his journey serves as an inspiration for aspiring athletes and a testament to the power of dedication, resilience, and representation.

About Team Barbados

Kukri Sports is proud to be partnered with Team Barbados, providing the team and athletes with high-performance sportswear designed to help them unleash their greatness and feel proud to represent their nation and inspire others.

Learn more about Team Barbados

WINTER TRAINING TIPS FROM KUKRI SPORTS

Leading athletes across the UK are embracing the challenge of training in colder, darker conditions.

Kukri Sports understands these demands and is committed to fuelling athletes with performance-driven sportswear designed to keep them focused and prepared, no matter the weather.

Whether you are just starting out on your fitness journey or need more motivation during this time of year, we have got you covered.

Top Tips for Winter Training

To help you stay motivated and perform at your best this winter, here are some top tips for tackling this season’s challenges:

  • Layer-up appropriately: Kukri’s lightweight, moisture-wicking fabrics keep athletes warm without restricting movement. Our products will help to regulate your body temperature without compromising performance.
  • Stay consistent: Maintaining a regular routine, even in the cold, helps athletes stay on track and build resilience.
  • Train with purpose: Setting clear goals of what you want to achieve and focusing on specific improvements makes every session meaningful.
  • Train with others: Training with teammates is a powerful way to stay motivated and get the most out of a session.
  • Celebrate your efforts: Winter training can be tough, but every session brings you closer to your goal. Acknowledge your progress and remember that consistency beats perfection.

Insight from Partner Athletes

We have teamed up with some partner athletes to share their insights on winter training and how they adapt to challenging conditions.

England Lacrosse senior women’s team player, Araminta Loxton-Bernard, highlights the importance of safety and preparation.

“During sessions where it’s cold and dark, having the knowledge that I am visible to cars and bikes, can hear what’s going on around me and don’t have any chance of slipping allows me to train to the fullest and accelerate toward my goals.”

“Post training it is vital to layer back up quickly to keep yourself warm, and Kukri’s endless supply of different warmer options is so important. The tactical jacket or gilet really help my body to regulate its temperature and prevent rapid heat loss.”

England Lacrosse senior men’s team player, Tom Bracegirdle, said “It’s important to take a little extra time to prepare. Warming up thoroughly with dynamic stretching and gradually increasing intensity will help get the blood flowing and prevent injuries.

“Kukri provides a great mix of training gear that allows you to layer up effectively—better to have too many layers and take one off than not enough and feel the cold!

Chris Hollinshead, an England Athletics level 4 UKA Coach with over 25 years of coaching experience, said “Running in the winter offers a different experience, sometimes enjoyable and other times not so, and the key is to be prepared for that environment.”

“My top tip is to dress appropriately. Also be prepared to adapt the session. This could mean reducing the length of the run when the environmental conditions dictate.”

Barney Bithell, senior men’s hockey player at Loughborough University, adds, “Embracing a structured routine and breaking down goals into smaller milestones helps keep me focused and performing at my best when it’s cold.”

“I find the Kukri winter kit great for training. It keeps me warm and dry and allows me to focus on my performance without being mentally distracted.”

Kukri Sportswear: Designed to Perform

Kukri’s training and leisurewear range is designed to empower athletes in any condition, offering insulating layers, breathable fabrics, and durable designs for peak performance. Explore the full range today and elevate your training this winter.

KUKRI SPORTS AMBASSADOR SHINES IN BERMUDA TRIANGLE CHALLENGE

Kukri Sports is thrilled to celebrate the outstanding achievements of our running ambassador, Ellie Stevens, at the Bermuda Triangle Challenge.

The event, held from 17-19 February and spanning three action-packed days, featured ten overall races, with Ellie competing in The Chubb Bermuda Triangle Challenge Series of three races in three days.

Ellie’s delivered remarkable performances, winning the PWC Women’s Half Marathon, BF&M 10k and claim the title of overall challenge champion. She also secured second place in the elite invitational mile, an achievement that highlights her extraordinary dedication and talent against hundreds of competitors.

Reflecting on her success, Ellie shared:

“Winning the whole event was an incredible experience. I always strive to be the best I can be, and this weekend was a testament to that mantra.

“Every podium is special, and I’m so grateful to perform at this level.”

The Bermuda Triangle Challenge is known for its demanding schedule, with participants tackling multiple events over a short period.

Ellie’s ability to deliver consistent excellence across all three of her races in just three days was a true testament to her resilience and preparation.

“I take it one day at a time. My approach was simple: focus on each race as it comes, run the mile you’re in, and leave nothing behind. It’s an intense but deeply rewarding experience.”

The elite invitational mile, a fast-paced competitive event, was another standout moment for Ellie:

“The race is just fast and furious. There’s no time to think – you just go all out. I surprised myself by staying up front with the pack and securing second place. It was a true test of grit and muscle memory.”

Preparation Through Adversity

Ellie’s preparation for the event involved training through challenging conditions in the UK, where icy weather added an extra layer of difficulty to her regimen.

However, her mental and physical resilience shone through.

“Mentally, you just have to stay strong and focused. I simulated the challenges of the race in my training and worked closely with my dad and coach to ensure I was ready for anything the weekend would bring.

Ellie also mentioned how her Kukri apparel was vital throughout the event:

“I absolutely love my Kukri kit. It’s stylish, breathable, and perfect for the extreme humidity of the half marathon.

“It gave me confidence and pride to represent such a supportive brand.”

Looking Ahead to the Mesa Marathon

Ellie is now preparing to tackle her first-ever Mesa Marathon on 8 February 2024. This marks a new milestone in her career as she embraces the challenge of transitioning from shorter distances to the marathon.

“This is a big personal goal. Coming from a track background, moving into marathons has been a journey. I wanted to make sure I ready, and then make sure I did one in my 40th year.

“I love a challenge and want to be the best I can be. I know that I will leave no stone unturned and give it my best shot.”

Kukri is very proud to support Ellie on her journey and looks forward to cheering her on at the Mesa Marathon and beyond as she continues to Unleash Greatness.  

HIGH-PERFORMANCE FABRICS DRIVING ATHLETE SUCCESS

Kukri Sports is at the forefront of performance-driven fabrics, designed to empower athletes from grassroots to elite level.

In the following article, learn about the innovative materials used in Kukri’s range of sportswear, including moisture-wicking, breathable and sustainable fabrics, and how they are empowering athletes at all levels to perform at their best.

The Power of Performance Fabrics

At the heart of Kukri’s sportswear innovation are its high-performance fabrics, carefully selected to meet the varying demands of athletics, netball, rugby and many other sports.

Moisture-wicking Technology:

Fabrics like Ascend, S-Spire, and Kohilo absorb moisture from the body, keeping athletes dry and comfortable in high-intensity sports such as netball and rugby.

Breathability & Comfort:

Materials such as Power Knit and Blitz enhance breathability and regulate body temperature, helping athletes stay cool and comfortable in endurance sports like athletics.

Durability & Strength:

Built to withstand contact sport like tough tackles in rugby and long endurance runs, fabrics like Blitz, Kohilo, and Tri-Stretch offer unmatched durability, ensuring athletes can push their limits in the most demanding conditions.

Sustainability

Kukri is committed to reducing environmental impact with materials like Ri-Sist, crafted from recycled polyester to provide sustainable performance without compromise.

Empowering Teams Worldwide

Kukri’s innovative sportswear, trusted by teams like British Gymnastics, Commonwealth Sport Canada, England Athletics, and Somerset County Cricket Club, has empowered athletes worldwide. Notable examples include Loughborough Lightning Netball team, who dominated the Netball Super League to defend their title with dresses that are engineered for performance and comfort.

Similarly, Somerset County Cricket Club, with the support of Kukri, were crowned 2023 Vitality Blast champions, showcasing the strength and durability of fabrics that keep elite athletes at the top of their game.

Jason Kerr, Head Coach at Somerset County Cricket Club, said, “We have been working with Kukri for a number of years and have created an outstanding relationship. They are receptive to ideas and feedback, producing kit that not only looks good but is also comfortable to play and train in. They genuinely consider the needs of the players both on and off the pitch.”

Our Latest Product Developments

As part of its commitment to enhancing performance and meeting the ever-changing demands of sport, Kukri continues to evolve its product line.

Recent updates include:

  • A new rowing range – designed for enhanced flexibility and durability to support athletes on the water. Includes a wide range of products, including a unisex rowing suit with a four-way stretch, ergonomically designed with bonded seams to avoid rubbing and tech tops using lightweight recycled polyester.
  • Tournament rugby short – Designed with ripstop and tri-stretch fabrics for unmatched strength and comfort during high-intensity play.
  • Women’s impact leggings – New and updated leggings that combine a superior stretch with a sleek design, offering female athletes a fit suitable to their needs.

Sophie Birtwell, Product Developer at Kukri Sports, added, “By using cutting-edge fabric technologies and listening closely to athlete feedback, we ensure every garment meets the challenges of the game head-on. Whether it’s moisture-wicking jerseys for rugby or stretch fabrics for netball dresses, we’re dedicated to helping athletes feel confident, comfortable, and ready to perform at their best.”

Built for Every Athlete

Whether you’re a professional athlete or just starting your sporting journey, Kukri has the right sportswear to elevate your performance.

Contact us today and find out how our products can help you achieve your goals.

Rising Para-Athletics Star Amy Thompson Extends Partnership With Kukri Sports

Kukri Sports is proud to announce rising para-athlete Amy Thompson, the current UK number one F41 shot putter, has extended her partnership from England Athletics Youth Talent Programme to become a full brand ambassador.

Amy has had an incredible year, achieving a personal best of over 8 metres, winning the ambulant shot-put championship at the Senior Championships and making her debut appearance at this year’s Loughborough International.

“I’m beyond excited to continue my partnership with Kukri Sports,” Amy said.

“This past year has been a breakthrough for me, and the support I’ve received from Kukri has been a key part of that. It’s been a year full of great milestones, and I’m grateful to have Kukri by my side as I continue to push forward.”

Amy, who is currently studying Biomedical Science at Liverpool John Moores University, is a shining example of dedication and hard work, making her a great fir for the brand.

Reflecting on the Youth Talent Programme and her experience, Amy said, “The education from the programme was invaluable.

“It helped me understand the financial and logistical aspects of the sport and travelling to competitions. Little things like that really help you as a young athlete to develop and gain a broader knowledge of what is involved.”

Looking ahead to the future, Amy is excited about the opportunities that lie ahead. “My goal for this year, with the support of the Paralympic Futures Programme, is to compete in more international competitions and continue to improve my training and overall performances,” she shared.

“Hopefully I can get to the U20 World Championships next year and showcase my talent on a bigger stage.”

Kukri Sports is proud to support Amy Thompson and is excited to welcome her as a full brand ambassador.

Keep an eye out for the announcement of our new Youth Talent Programme Ambassadors.

BHM: RUGBY SCHOOL TALENT JANE – FROM GYMNASTICS TO NETBALL’S RISING STAR

As Black History Month concludes, Kukri Sports proudly spotlights Jane, a standout student-athlete from Rugby School who is making waves in netball with her inspiring journey and bold aspirations.

From Local Talent to International Hopes

For Jane, netball has been a transformative journey that began with exposure to various sports in her hometown. “Sport has been a huge part of my life for as long as I can remember. I’d started with gymnastics before I’d even begun school,” Jane reflects.

As she grew older, Jane experimented with different sports, but it was in primary school that a netball coach recognised her potential and encouraged her to join a local club.

“My coach really pushed me to keep going. I started trials for county-level competitions and my first franchise, Loughborough Lightning. I’ve never looked back.”

Now a defender for Birmingham Panthers in their U19s long squad, Jane’s journey from early practice to competitive netball has been one of hard work and triumph. “Netball has always been my happy place. There’s nothing like defending – it’s such a thrill to stop a play and protect my team’s side of the court,” she says.

Aiming For the Future: England U17 Trials and International Ambitions

One of Jane’s proudest moments came this year, when she was selected for the England Netball U17 trials and part of their Europe netball squad. “Getting to that level was such an honour. It felt like all the years of training were finally paying off,” she shares.

With her sights set on the 2032 Olympics in Australia, where netball is expected to debut, Jane dreams of representing her country on the world’s biggest stage and aspires to join Australia’s renowned Suncorp League.

“Playing in the Suncorp League would be amazing. Competing in a different league would challenge me and help me grow as a player. In the short term, Jane is aiming to join a Super League team and become part of the England Future Roses squad.

Honouring Black History Month: Celebrating a Legacy of Strength

For Jane, Black History Month is an opportunity to reflect on the achievements of those who have paved the way. “It’s about celebrating amazing Black people who faced tremendous challenges but still accomplished so much,” she explains.

“Their resilience inspires me, and I hope my story can encourage others to keep pushing forward.”

Kukri Sports’ Commitment to Supporting Young Athletes and Future Champions

Kukri Sports is proud to champion young athletes like Jane, providing high-quality sportswear and resources through partnerships with Rugby School and other leading educational institutions.

Our commitment helps students pursue their sports dreams and reach their full potential, from grassroots to global competitions.

Ellie Stevens Joins Kukri Sports As Brand Ambassador

Now based in Las Vegas, Ellie is an elite competitor in a variety of running events. Her extraordinary journey, marked by resilience and triumph, perfectly embodies Kukri’s commitment to performance and excellence.

“I am so excited and honoured to become a Kukri ambassador. It’s a brand I’ve followed and respected for years. The quality of their sportswear and their ethos really align with my life values. I’m thrilled to partner with them and contribute to their future success.”

Ellie’s running career has been nothing short of inspiring. After transitioning from dance and gymnastics to cross-country at 13, she quickly fell in love with the sport, progressing to national-level competitions. However, her journey took an unexpected turn in her early 20s when she was diagnosed with chronic fatigue syndrome (M.E.), a condition that forced her to put her Olympic aspirations on hold.

“It was a rollercoaster,” Ellie shared. “But with patience, the support of my family, and some amazing doctors, I learned to manage my condition and make my comeback.”

Her resilience in the face of adversity made her a natural fit for Kukri, a brand known for supporting athletes across diverse sports and disciplines. “Kukri manages to bridge the gap between different sports, making us all look and feel great.

“Whether you’re running track, competing in a team sport, or pushing your individual limits, their gear is always functional, stylish and top-quality,” said Ellie.

Looking ahead, Ellie is excited about the new chapter with Kukri.

“Kukri has always been about inclusivity and supporting athletes in achieving their best. For me, that aligns perfectly with my personal philosophy of ‘no stone left unturned’ – always striving to be the best version of myself.”

Jamie Williams, Vice President of North America, expressed his excitement. “Ellie’s journey is truly inspiring, and we are honoured to have her join us. This is another significant milestone for Kukri in North America, as we continue to expand and partner with incredible athletes and teams.

“We’re thrilled to work with Ellie on her bespoke range, ensuring she has the personalised, high-performance gear she needs to continue competing at the highest level.”

Ellie joins a growing list of Kukri ambassadors across athletics, boxing, and beach volleyball. The brand looks forward to supporting her ongoing success and the inspiration she brings to athletes worldwide.