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Kukri Sports Under New Ownership

In a significant strategic move, Kukri Sports has been acquired by the businesses Group Executive Chairman Andrew Ronnie, marking a new era for the renowned sportswear brand. This management buyout sees Andrew Ronnie taking the reins from the previous majority shareholders.

With a commitment to encouraging growth and innovation, this transition is poised to usher in a bright and promising future for Kukri Sports. The buyout ensures a seamless continuity for the brand’s esteemed partners, while also paving the way for new opportunities and pioneering initiatives in the bespoke sportswear market.

Kuits Solicitors, played an instrumental role in overseeing the legal aspects of the sale, ensuring a smooth and efficient transition of ownership.

NatWest bank have provided financial assistance, aiding the transition and are committed to support the business with its future endeavors.

Commenting on the acquisition, Andrew Ronnie stated, “Acquiring Kukri Sports is a significant milestone in my journey. Having been with the business for many years I am deeply committed to building on the brand’s legacy and steering it towards a future filled with growth, innovation, and unparalleled quality. With the support of our partners and the dedication of our team, I am confident that Kukri Sports will continue to thrive and set new benchmarks in the industry.”

The management buyout underscores a strategic vision aimed at harnessing the brand’s potential, capitalizing on emerging market trends, and reinforcing Kukri Sports’ position as a leader in the Global bespoke sportswear market.

Empowering Dreams: The Rise of Women’s Sport in Australia with Kukri Sports

In the ever-evolving landscape of Australian sports, a transformation is taking place, and at the heart of this evolution is women’s netball. In this article we explore the inspiring journey of a dedicated athlete, Ella Roberton, who currently represents Peninsula Waves, who are an official partner of Kukri Sports.

For Ella, her love for netball started with a family connection. “My mum used to play netball when she was younger and got me into the sport,” she shares, underlining the importance of heritage and shared experiences. This bond laid the foundation for a journey that went beyond simply competition, evolving into a deeply personal connection with the game.

Amid the competition and the pursuit of excellence, Ella emphasizes the significance of growing women’s sport. “I absolutely believe there is an importance for growing women’s sport“. This growth extends beyond the court, influencing younger generations to embrace the benefits of sports – increased confidence, self-esteem, and the forging of meaningful connections within a supportive community.

Reflecting on her own pathway, Ella acknowledges her relatively smooth journey, attributing her success to a strong support system. “I haven’t had to overcome many challenges,” she admits, crediting her friends and family for their encouragement and support. This mirrors the values of Kukri Sports, who recognize the importance of community and shared objectives in reaching sporting goals.

Aspirations for the future take center stage, with Ella expressing a desire to make a mark at the elite level. “I hope to win a few premierships in the future and, ultimately, make a Suncorp Super Netball team,” she reveals, setting her sights on the pinnacle of Australian netball – the Australian Diamonds. It’s a testament to the dreams that drive athletes to reach unprecedented heights.

To the up-and-coming girls in netball, she offers invaluable advice: “Make sure that you are enjoying your time playing netball…find things you enjoy about training and games even when it gets tough.”

In the world of netball, the importance of the right sportswear is paramount. Ella underscores this point, stating, “Netball is a very dynamic sport, so having the right sportswear is essential in making your movements dynamic as well.” At Kukri our sportswear is not your average apparel, we have a strong focus on providing comfort and style, to allow athletes to not only perform to their highest levels on the court, but also stand out with vivid unique designs. The Kukri kit worn by Peninsula Waves is hailed as a testament to the brand’s commitment to excellence and attention to the unique needs of netball players.

As women continue to redefine their roles in sport, Kukri Sports remains a key player, providing athletes with the support they need to thrive. With a commitment to quality, innovation, and the celebration of individual and collective achievements, Kukri Sports stands as a symbol of empowerment, championing the dreams and triumphs of women in the world of sports.

Are you looking for bespoke sportswear for your team? Get in touch and see how Kukri Sports can help


Peninsula Waves

Peninsula Waves compete in the Victorian Netball League in Australia – which is recognized as the world’s strongest and most professional State Netball Competition. Learn more about the club

Kukri Sports: More than just a sports brand

As a leading teamwear sports brand Kukri Sports is reshaping the landscape of sportswear and sports partnerships, going above and beyond the traditional role of a supplier. With an unwavering commitment to excellence, Kukri offers a wide range of services and solutions that make them more than just a sports brand.

On offer is not only a supply of high quality bespoke, personalised and off the shelf apparel but also providing partners a host of additional benefits:

Dedicated Account Management: As a partner you will be provided a dedicated Personal Account Manager, ensuring a seamless and personalised experience.

Support at Partner Events: Supporting partner events is a key facet of Kukri, who support partners by engaging with their core audience effectively, whether it be at a university freshers’ event or international competitions.

Bespoke Designed Sportswear: Sportswear isn’t just a uniform; it’s a symbol of identity and belonging. Kukri Sports offers a rich variety of custom-designed sportswear, tailored to the unique requirements of each partner. They understand that personalized sportswear cultivates a profound sense of identity and belonging among fans and athletes. Through the incorporation of team colours, logos, and individual details, Kukri’s sportswear creations are the fabric of community, evoking deep emotional connections and a feeling of uniqueness.

Bespoke at Scale: The sports world often demands custom products on a grand scale, and Kukri is perfectly poised to meet this demand. Their well-established infrastructure, experienced design team, adaptable production processes, and a proven track record of reliable and timely delivery are the cornerstones of their ability to cater efficiently to the unique requirements of their partners. Notably, they’ve risen to the occasion for esteemed partners like Team England and England Athletics, ensuring the highest standards of quality and customer satisfaction.

Small Production Runs: Flexibility is Kukri’s forte. Whether you need unique items for a niche netball team or comprehensive apparel ranges for National Governing Bodies, their adaptable approach ensures that they can cater to the specific needs of both grassroots and elite-level sports organizations.

Global Presence, Local Support: With a global presence, Kukri Sports ensures local support for all partners. The business has offices in 7 countries, across 5 continents – Click here to find out more

In-house Design Support: Creating the perfect sportswear designs just got more accessible. Kukri’s in-house design team collaborates with partners to bring their visions to life.

Full Range of Sustainable Sportswear: Kukri is committed to sustainability, offering an entire range of eco-friendly sportswear options. Now, you can not only look good but also feel good about your choices and be kinder to the planet.

Online E-commerce Management: Managing e-commerce platforms can be complex, but with Kukri’s expertise, it’s a streamlined and efficient process for our partners.

Inclusive Sizing: In the world of sports, having the right-sized sportswear is essential. Kukri provides an extensive range of sizes to cater to all athletes, ensuring that everyone’s kit fits to perfection and enhances their performance.

Partnership Activation Management: It’s not just about having partnerships; it’s about making the most of them. Kukri Sports actively manages and activates partnerships to ensure maximum impact, helping partners achieve their goals and objectives with bespoke activations.

Kukri Sports is not just a sports brand; it’s dedicated in a world where sports bring people together and create lifelong memories, Kukri Sports is more than just a sports brand. They are your dedicated partner, committed to elevating the game from grassroots to elite levels. With top-quality sportswear and unwavering support, they redefine what it means to be part of a team. Kukri Sports is where identity, belonging, and excellence converge, and they’re making a significant impact on and off the field.

Bridging the Gap: A ‘Black In Sport’ Intern’s Experience with Kukri Sports

In recent years, the world of sports has seen significant strides towards diversity and inclusion. Organisations are realizing the importance of creating a more inclusive environment, both on and off the field. Kukri Sports recently took a significant step in this direction by hosting Ranée James, a student intern, in association with ‘Black In Sport’, for a two-week placement. From a business point of view the initiative aimed to provide a valuable insight into the world of sports from the perspective of a student.

Kukri’s decision to support a ‘Black In Sport’ intern arises from the growing need for increased diversity in the sports industry. Sports, being a universal language, should reflect the richness of diversity that the world offers. Kukri recognized the need to take active steps towards inclusivity, and this initiative showcases their ongoing commitment to this mission.

During her two-week placement Ranée had a significant impact on Kukri Sports’ approach to freshers’ events. With her unique perspective and insights, she contributed to making these events more engaging and welcoming for students of all backgrounds.

When discussing her thoughts on Kukri after completing her intern she mentioned “At Kukri, there is the intimacy there between the brand and the customer, there is more dedicated support provided that other brands don’t.

“Kukri is the perfect size to help give that attention to details customers need, whilst providing incredible kit, on not just a UK basis, but a global scale.”

Additionally, Ranée had the opportunity to review Kukri Sports’ social media accounts and website from a student’s point of view. In an age where online presence is paramount, it is crucial for companies to maintain a digital space that resonates with their target audience. Her feedback provided valuable insights into making the online experience more appealing and relatable to students.

On discussing her future after her internship Ranée concluded “Working with Kukri has helped me solidify the fact that I do want to work in Sports Marketing, because this is where I feel my roots lie, I feel I can make the strongest impact and meet the most incredible people and make a huge difference from grassroots all the way up to elite level.”

Kukri Sports Group Executive Chairman Andrew Ronnie commented;Ranée’s contribution during her internship was not just a valuable addition to our team; it was a testament to the significance of the ‘Black In Sport’ initiative. Her unique perspective and insights have not only enriched our approach but have also reminded us that diversity is the cornerstone of progress in the sports industry. We must continue to welcome, learn from, and celebrate talents like Ranee, as they shape the future of our brand and the world of sports.”

About Black In Sport

The Black in Sport Summit is an annual summit founded by a group of Loughborough University students, born out of frustration of the discrimination that black sportspeople face and the underrepresentation of black people in certain roles within sport.

It was formed to celebrate the achievements of black people across the sports Industry and built to change the narrative, celebrating the good, instead of only highlighting the bad. Black in Sport is a platform to amplify the conversation and inspire action – FIND OUT MORE

Kukri Sports: Global Reach, Local Support

In the modern world, it’s more important than ever for businesses to have a global reach. But while it’s important to be able to reach customers all over the world, it’s also important to be able to provide dedicated local support. That’s where Kukri Sports excels.

Kukri is a bespoke sportswear specialist with offices in seven regions the UK, Ireland, Canada, the Middle East, Hong Kong, Australia, and New Zealand. This allows the business to support customers from all over the world, whilst ensuring that customers get the personalised support they need.

One of the key benefits of the businesses size is the ability offer such a wide range of bespoke products and services to its customers. Kukri has a team of designers who are constantly working on new products and innovations.

In addition to its global reach, Kukri Sports is also committed to providing personalised local support to its customers, through its offices around the world. These offices are staffed by experienced professionals who are knowledgeable about the sportswear market and can provide customers with a range of services, including order support, product advice, and returns processing.

Kukri’s commitment to global reach and local support has made it one of the leading bespoke sportswear specialists in the world. The company’s products and services are used by athletes and teams of all levels, from grassroots to elite. Kukri Sports is also a trusted partner of many educational institutions, professional teams and national governing bodies around the world, including Dubai College, England Athletics, Hong Kong China Men & Women, Team Canada and Waikato Rugby, plus many more.

Here are some examples of how Kukri’s level of support benefits its customers:

A professional rugby team in England can use Kukri Sports to design and produce a bespoke kit that meets the specific needs of the team and its players. Kukri’s team of designers and developers will work with the team to create a kit that is both stylish and functional. The local office in England will then oversee the production and delivery of the kit, ensuring that it is delivered on time and to budget.

A school in Australia can use Kukri Sports to order bespoke sportswear and leisurewear for its students. The businesses local office in Australia will work with the school to select the right products and to ensure that the sportswear is delivered on time and to budget.

A national governing body in Canada can use Kukri Sports to produce a custom kit for its national team. Kukri’s team of designers and developers will work with the national governing body to create a kit that is both stylish and functional. Kukri Sports’ local office in Canada will then oversee the production and delivery of the kit, ensuring that it is delivered on time and to budget.

Kukri Sports’ global reach and local support make it a unique and valuable partner for athletes, teams, educational institutions, and national governing bodies all over the world.

Supporting the education sportswear sector in Australia

Kukri Sports, a leading sportswear provider in Australia, recognizes the crucial role that education plays in the development of young people. Our goal is to facilitate better learning outcomes for students throughout the country by providing schools with high-quality playing and leisurewear that not only performs across all teams, but also meets their high standards as an educational institution.

With a wide range of products perfectly suited to the needs of each school, Kukri offers a choice of fabrics, including our latest breathable materials and new sustainable options for a greener alternative, as well as cutting-edge technology and a variety of fits to ensure that there is an option to suit everyone.

“Kukri proves quality attire for our College students. Their pricing is reasonable and the turnaround time on obtaining stock is quick. Kukri are great to deal with, highly recommend!” Kellie Barker – Deputy Principal, St Teresa’s Catholic College

“Kukri Sports doesn’t just sell sportswear to schools; we strive to provide a comprehensive support package. Our team works closely with our partners every step of the way to help them choose the right products and create custom designs that meet their unique needs. We are committed to ensuring that every student looks and feels their best in their sports apparel by offering unparalleled support and guidance throughout the entire process.” Brendan Underwood – Sales Manager, Kukri Sports Australia

Kukri Sports is a global business with a local presence in Australia, where we have established offices. We believe in providing personalized support to our partners, which is why we allocate an Account Manager to every school to ensure that their requirements are met smoothly. For branded stock, we offer a lead time of 3 weeks, and our partners have the flexibility to choose between online or wholesale ordering options based on their convenience.

Kukri Sports are a global sportswear provider and multi-sport specialists with over 20 years’ experience across elite sport, grassroots clubs and education providers.

Whether you are an education provider, local club or professional business, If you want to find out more about how Kukri Sports could help with your sportswear requirements CONTACT US

Scottish Gymnastics Partnership Extension

Kukri Sports are delighted to announce a four-year partnership extension with Scottish Gymnastics, the national governing body for gymnastics in Scotland. As part of the deal Kukri will continue to provide bespoke leisure and podium wear for all performance programmes and national teams.


This support will assist Scottish Gymnastics in delivering their athlete-centred, coach-led, performance-driven programmes which offer athlete development pathways across gymnastics disciplines.
The extension of the partnership is testament to the shared commitment to create a positive culture and experience centred around wellbeing and protection, allowing gymnasts and coaches to thrive and aspire to world-class performance.


Scottish Gymnastics chief executive officer Doc McKelvey said:
“Our vision is an uplifting gymnastics experience for all and providing appropriate, quality clothing for our national and region teams is an important part of that, ensuring they look and feel comfortable when they step out to represent Scotland. Kukri Sports is an integral part of that experience, and we are delighted to continue our partnership with them. This allows us to have a range of leisure kit which is suitable for gymnasts of all ages, coaches and support staff. We look forward to working together over the next four years.”


Kukri Sports sales director Josh Beal added:
“We are really proud to extend our partnership with Scottish Gymnastics. Having worked together since 2018 we have formed a fantastic relationship which we will grow further until at least 2026. Kukri are working on new ranges and designs, alongside Scottish Gymnastics, and we can’t wait to showcase this to all gymnasts in Scotland.”


Kukri Sports are a global sportswear supplier offering superior quality bespoke garments, across multiple sports, from grassroots to elite level. To find out how we can support your sportswear needs Contact Us


About Scottish Gymnastics:
Scottish Gymnastics is the national governing body of gymnastics in Scotland. Their vision is an uplifting gymnastics experience for all, with shared values of inclusive, supportive, and aspirational to ensure gymnastics is enjoyable, safe, and open to everyone. The organisation has a membership of around 160 clubs and 30,000 gymnasts, coaches and officials. They are responsible for the governance and development of gymnastics across Scotland, supported by principal funding partner sportscotland and their other partners.

Kukri Sports in Australia

Sport is a hugely important part of the everyday fabric of Australian life and the country is a nation of many sports: cricket, football, tennis, rugby, and netball to name but a few. Over 90% of adults have an interest in sport and the country is embracing sport as a force for social change, increasing acceptance of woman and people with disabilities as sporting role models. *


Kukri Sports is proud to continue its global growth in the sportswear market and as a brand we are delighted to provide increased focus on our commitment to support the sportswear needs of education providers, professional clubs, and grass roots teams in Australia.


With a focus on high-quality, performance driven sportswear, Kukri is dedicated to helping athletes achieve and perform at their best.


As a global business Kukri has over 20 years of history of supporting over 100 different sports, with partners including Yorkshire and Somerset CCC in England, British Gymnastics, Ulster Rugby and Waikato Rugby. Kukri also partner with many leading education institutions throughout Australia, meaning whether studying at school or university our expertise means we can create fully bespoke designs to meet all requirements.


For more information about Kukri’s partners click here.


In addition to its partnerships, Kukri also offers a wide range of bespoke sportswear products for individual athletes and sports enthusiasts. 13 million adults and 3 million children take part in sporting activities each year in Australia. Whatever your sport, whatever your ability, gender or body shape we have you covered. Whether you’re looking for t-shirts, leggings, hoodies or jackets, whether it’s performance sportswear, sustainable sportswear or leisurewear you require, we have options to suit everyone – find out more.


“At Kukri we as passionate about providing all athletes with the right sportswear to help them perform at an optimal level, whether this is at school, university, within grass roots sports or on the international stage.


Our goal is not only to provide elite bespoke sportswear but also meet the individual needs of our partners and customers.”Brendan Underwood – Sales Manager, Kukri Sports Australia.


We are committed to being a reliable sportswear partner to institutions throughout Australia. We understand the importance in providing the right kit and we are dedicated to offering a wide range of high-quality kit that caters for the needs of every athlete.


The company has experienced an enormous amount of growth over the last few years, which is testament to the people in the business, who strive every day to offer customers with the best possible experience and product.


From education providers through to elite level competition we strive to be the best sportswear partner in Australia and around the world.”Andrew Ronnie – Group Executive Chairman


If you are interested in finding out how Kukri could support your sportswear needed get in touch.

Source Ref:
*About sport in Australia | Australian Government Department of Health and Aged Care

Special Olympics GB Partnership Announcement

Kukri Sports are proud to announce our new partnership with Special Olympics GB, ahead of this summer’s Special Olympics World Games.


As the new Official Kit Partner of Team Special Olympics GB for the next two years, Kukri will ensure that all 82 athletes (and unified partners), 35 coaches and eight support staff are supplied with its range of sportswear for the Special Olympics World Games.


As the new Official Kit Partner of Team Special Olympics GB for the next two years, Kukri Sports will ensure that all 82 athletes (and unified partners), 35 coaches and eight support staff are supplied with its range of sportswear for the Special Olympics World Games.


As the biggest inclusive sporting event of 2023, Berlin 2023 opens at the Olympiastadion Berlin on 17 June and will see more than 7,000 athletes with intellectual disabilities compete in 26 sports over nine days of competition.


Colin Dyer, Chief Executive of Special Olympics GB, said: “Team Special Olympics GB athletes are participating in 17 sports at Berlin 2023, so it’s great to know that they will be kitted out to perform in the best possible way.


Kukri Sports is one of the world’s most respected performance sportswear brands and it works with multiple teams and athletes at elite and grassroots level. We’re very excited to secure this new partnership and to work with the Kukri team on at least three major events in the Special Olympics GB major events calendar.”


Kukri Sports, which has released three items for Team Special Olympics GB supporters in its online store, will also supply for the 2024 National Winter Games and the 2025 World Winter Games through the partnership.


Josh Beal, Sales Director at Kukri Sports, said: “We are incredibly proud to have been chosen as the sportswear partner of Team Special Olympics GB at the Berlin 2023 Special Olympics World Games.


It’s an honour to see our products worn by such talented athletes on a world stage. We believe that our high-performance sportswear will help the team achieve their best results and are delighted to be part of the event. We will be cheering the team on every step of the way
.”


Team Special Olympics GB athletes participating at Berlin 2023 are part of the 6,500 athletes who regularly engage in sporting opportunities across England, Scotland and Wales.


Across the United Kingdom, Special Olympics GB is the largest provider of year-round sports training and competition for children and adults of all abilities with intellectual disabilities. Its registered athletes participate at one of the 95 accredited programmes, which are delivered by a devoted team of around 3,500 volunteers.

About Special Olympics GB


• Special Olympics Great Britain (GB), set up in 1978, is a non-profit charity which provides year-round sports coaching and athletic competition in summer and winter sports for children and adults with intellectual disabilities.


• Special Olympics GB currently has 95 accredited programmes in England, Scotland and Wales and provides coaching and competition opportunities in 27 sports. These programmes are run by over 3,500 volunteers who support more than 6,500 athletes with intellectual disabilities to take part.


• Special Olympics GB is more than just an opportunity to take part in sport – it transforms lives.  It provides opportunities to increase confidence, realise potential, develop physical fitness and mental well-being, demonstrate courage and experience new friendships.  And above all for both athletes and their families – to have some FUN.


• The work of Special Olympics GB is currently funded by individuals, trust and corporate donations and financial support is crucial to enable us to continue our work.


• Over a quarter of British adults (27%) have had heard of Special Olympics GB and 98% think that it is an inspirational organisation. (Two Circles, National Representative Omnibus Survey for Special Olympics GB) 


About Special Olympics


• Special Olympics is a global, IOC (International Olympic Committee) recognised organization.


• Founded in 1968 by Eunice Kennedy Shriver to end discrimination against people with intellectual disabilities, Special Olympics now reaches more than five million athletes in over 190 countries.


• Unlike the Olympics and Paralympics which focuses on elite sport with events every four years, Special Olympics aims to offer opportunities for athletes of ALL abilities to take part in a range of sport every day of the week, every week of the year.


• About Intellectual Disability


• An intellectual disability (ID) is: ‘A significantly reduced ability to understand new or complex information, to learn new skills (impaired intelligence) with a reduced ability to cope independently (impaired social functioning) which started before adulthood, with a lasting effect on development’ Source: Department of Health (2001) Valuing People.


• There are an estimated 1.5 million people with intellectual disabilities in Great Britain (Source: Papworth Trust 2010).


• Two hundred babies are born each week with intellectual disabilities in the UK (Source: Papworth Trust 2010).


• Eight out of ten children with intellectual disabilities are bullied and ALL are socially excluded. (Source: Mencap 2007).


• Changing social activities and a changing environment mean that younger generations* have more of a connection to or are aware of people with ID (*under 45 years old). (Two Circles, National Representative Omnibus Survey for Special Olympics GB)