North America
Login / Register
Kukri Sports is proud to celebrate Pride Month by amplifying the voices of partner athletes who embody the spirit of inclusivity, diversity and acceptance in sport.
This Pride Month, we’re shining a light on what pride means in sport, through the powerful words of athletes from our partners including British Wheelchair Basketball, Manchester Metropolitan University, University of Exeter and UBC Women’s Rugby in Canada.
What pride means to our athletes
Lucy Robinson, a member of the British Wheelchair Basketball GB Women’s team and 2018 U24 European Championships gold medallist, shares: “Pride Month is a chance to celebrate equality, inclusivity and love… to shout loudly about love being love.”
James Kay, a former national-level track cycling athlete and current Manchester Met University futsal player, emphasises: “It’s a time to celebrate and support others so people can feel they can be their true self without being discriminated against.”
Jennifer Jones, a dedicated player for Manchester Met Women’s Rugby, sees pride as both a personal and collective celebration: “It means a huge sense of community and a celebration of who we are as individuals, regardless of outside constraint.”
Chloe Whitworth, sports president at University of Exeter, highlights: “Pride celebrates the historic significance of LGBTQ+ community and embraces inclusivity by being yourself.”
Anonymous,a current player for UBC Women’s Rugby player, powerfully states: “It’s a time of visibility, reflection and celebration.
“Pride is about rejecting the idea that you have to hide part of yourself to play the sport you love.”
Building inclusive teams and environments
Our partner athletes consistently share how their sport and teams foster a sense of belonging:
– Lucy Robinson (British Wheelchair Basketball): “We are all one. Wheelchair basketball includes everyone — ability, disability, gender, race or sexuality.”
– James Kay (Manchester Met): “We promote campaigns like Rainbow Laces and challenge hateful behaviour.”
– Jennifer Jones (Manchester Met): “Rugby values what makes each player great — it’s made for all shapes of body and mind.”
– Chloe Whitworth (University of Exeter): “We want everyone to feel the benefits of playing without barriers.”
– Anonymous (UBC Rugby): “We live out inclusivity through our culture, conversations and commitment.”
Why belonging in sport matters
Every athlete we spoke to share the same belief: sport should be a place where you’re not only accepted, but celebrated:
– Lucy Robinson: “Sport gives the opportunity to not only be who you are, but celebrate it. Feeling like you belong creates confidence and happiness.”
– UBC Rugby: “Belonging means you can show up without fear, take risks, and be vulnerable. “When sport is inclusive, it becomes a space of healing, empowerment and transformation.”
– Jennifer Jones: Authenticity is rare — and you’ll find yourself 10x happier just being you.”
– Chloe Whitworth: “Sport is a universal language – you should always feel like you can be yourself, surrounded by a close-knit family with a common love.”
– James Kay: “Embrace your true self. You’ll always find a place where you’re accepted.”
Kukri Sports’ commitment
We stand with the LGBTQ+ community in sport and beyond. Together, we can create environments where everyone is respected, valued, and empowered to thrive.
Because sport belongs to everyone.