Category: News

29/09/202529/09/2025

At Kukri Sports, our mission goes beyond high-quality apparel — we are committed to elevating athletes and giving them the platform to excel.

Whether at grassroots level or competing for international honours, we are proud to support athletes and be a long-standing partner of the para-sport community.

As we launch our new campaign to celebrate these remarkable achievements, we want to shine a light on the journeys and voices that inspire us both on and off the field.

Our commitment is rooted in long-term partnerships with organizations like Team England, British Fencing, British Wheelchair Basketball, and England Athletics, as well as leading educational institutions such as Loughborough University.

Together, we provide technical excellence in apparel while amplifying athletes’ voices, breaking down barriers, and inspiring the next generation

Stories That Inspire:

Amy Thompson – Building confidence and visibility

Our ambassador, Amy Thompson, is a rising star in shot put, recently captaining England at the Home Countries U20 International and earning her first call-up to this year’s World Para Championships on 26 September.

“With the help from Kukri, they have really propelled my career, helping me with not only my kit but my social media presence.

“Without their support, I don’t think I would have as many opportunities as I do currently and that comes down to their support away from sport and really building my confidence.”

Hannah Cockroft CBE – Redefining limits

Nine-time Paralympic champion and ambassador Hannah Cockroft CBE has built her career on pushing boundaries.

For Hannah, wheelchair racing is not just a sport, but a gateway to independence and achievement.

“I’m really proud to be a para-athlete. Wheelchair racing is my freedom. The opportunities that being a wheelchair racer gave me ultimately changed my life.”

Hannah also uses her platform to shift perceptions on para-sport, challenging the idea that wheelchair racing is easy or secondary.

“When you have a disability, you are told more often what you can’t do rather than what you can do.

“I like to use my sport to show people what is possible, and hopefully inspire people to challenge themselves and find out what they can achieve.”

British Fencing – Inclusivity in action

Through partners like British Fencing, Kukri supports athletes who prove that inclusivity is the foundation of sporting progress.

For para fencer and coach Aimee Aronica, fencing restored her connection to the sport she had loved for two decades.

“When I acquired my disability, I felt like I lost my sport. Having wheelchair fencing open to me gave me a way to engage with the sport I have spent 20 years competing in.

“If we as a community can make disability less scary and open up para-sport as a place for everybody, I am hoping our sport can grow and be a place where everybody can achieve their dreams.”

For teammates James Peebles and Wiktoria Mucha, para-fencing is both a test of resilience and a transformative journey.

“Being a para-athlete is about proving that a disability doesn’t define what I can or can’t do,” said James.

“It’s about picking myself up when things don’t go to plan, dusting myself off and trying again, as many times as it takes.”

“Wheelchair fencing has changed my life in more ways that I can ever begin to describe,” said Wiktoria.

“Inclusivity in sport is incredibly important to me as it allows me to feel included and a part of something.

“With the support of those around me, I can do anything and forget about the things I struggle with.”

Looking Ahead

At Kukri, we are committed to supporting para-athletes across a range of sports, ensuring their journeys are seen, heard and celebrated.

In the weeks ahead, we will share content offering a closer look at our athletes’ journeys, highlighting the resilience, determination and talent that makes para-sport so special.

Because for us, it’s about more than sport — it’s about breaking barriers, amplifying voices, and inspiring the next generation.

Beyond Limits. Together.

04/09/202502/09/2025

Kukri Sports have renewed their partnership with Commonwealth Sports Canada (CSC) as the official apparel supplier for Team Canada at the 2026 Commonwealth Games in Glasgow, Scotland.

“We are incredibly proud to once again be named the official apparel partner for Team Canada at the 2026 Commonwealth Games in Glasgow. This marks our third consecutive Games working together, a partnership built on trust, performance, and shared values,” says Jamie Williams, Vice President, Kukri Sports, North America.

“Outfitting Team Canada on the world stage is both an honour and a responsibility that we take very seriously, as we look to ensure the athletes look and feel great whilst representing their country.”

The Team Canada 2026 kit will feature apparel for the Opening and Closing Ceremonies, as well as casual wear for athletes and mission staff throughout the Games. Building on successful collaborations in 2018 and 2022, Kukri will continue delivering high-performance, stylish apparel designed to reflect Canadian pride on the international stage.

“As Chef de Mission, it’s incredibly meaningful to know our athletes will wear apparel that reflects the strength, pride, and unity of Team Canada,” says Erica Wiebe, Chef de Mission, Team Canada 2026. “The partnership with Kukri ensures our delegation will not only perform at the highest level but also look and feel confident as they represent Canada in Glasgow.”

“Our collaboration with Kukri is about more than uniforms – it’s about building a cohesive Team Canada identity for these Games,” says Kelly Laframboise, Director, Team Canada 2026. “The quality, comfort, and design of Kukri’s kit will help our athletes and staff feel united as one team from the moment they arrive in Glasgow.”

Kukri Sports has established itself as a trusted and valued partner to Commonwealth Sport Canada, previously supplying apparel for Team Canada at the 2018 and 2022 Games. The company was also honoured as Outstanding Partner at the 2021 Canadian Commonwealth Sport Awards, in recognition of their commitment to delivering high-quality, custom-designed apparel and exceptional service. Each Games cycle has seen their role expand, with athletes, coaches, and staff consistently praising the look, comfort, and performance of Kukri’s apparel.

The 2026 Commonwealth Games will be held in Glasgow, Scotland, from July 23 to August 2, 2026, bringing together athletes from 74 participating nations and territories.

Find out more about Commonwealth Sport Canada

03/09/202503/09/2025

For the fifth consecutive season, Guelph Rugby Senior Women’s team has lifted the Ontario Women’s League (OWL) Cup – an achievement that cements their place as one of the most dominant sides in Canadian club rugby.

The team capped off their season with a thrilling 34-30 victory over Brantford Harlequins to earn their fifth consecutive league title and make history as the first side to achieve such a streak in Ontario Women’s rugby.

Kukri Sports is proud to stand alongside the team on this journey, providing high-performance kit designed to empower players and help them perform at their best since 2022.

For the players, the kit is more than just apparel – it’s a symbol of identity, unity and tradition.

“The Kukri kit ties us together as one team. It’s empowering to know we all wear the same colours, representing the same standard and tradition.

“When you feel good in what you are wearing, you play with that extra edge,” said Abby Auger.

Winning five in a row is no small feat. Every season brings new challenges, whether it’s tougher competition, roster changes or the balance of rugby with life outside the game. Yet, the Guelph team continues to find a way to rise above.

“Winning five in a row doesn’t just happen – it’s a real testament to the commitment, resilience and trust we’ve built as a team.

“To be a part of this group, surrounded by incredible teammates, makes this championship really special to me,” added Karenna Ottywill.

For many players, the victory feels like a culmination of years of growth. From starting in the NRU to battling for supremacy in the OWL, Guelph’s journey is one of hard work and collective belief.

“Securing even one title is a monumental effort, so to achieve five in a row speaks volumes about the hard work, dedication and culture of our club.

“This fifth title is a testament to the commitment we’ve maintained year after year,” said Chloe Runge.

Guelph’s culture truly sets them apart, with their veterans leading by example by instilling the ‘Guelph Way’ – accountability, trust and relentless work ethic – while creating a space where rugby is fun and fulfilling.

Commenting on the success of our partner, Jamie Williams, Vice President at Kukri Sports North America, said “We’re incredibly proud to support Guelph Rugby and celebrate their fifth consecutive victory.

“Their success is not only a reflection of their talent but the culture they’ve built, and we’re honoured to be a part of their journey.”

Five straight championships are a reflection not only of Guelph’s talent but of their spirit. A dynasty built on heart, culture, and the drive to keep raising the bar — and they’re not done yet.

Get in touch with us to see how we can support your team’s journey

26/08/202522/08/2025

At Kukri Sports, we believe that sport should be for everyone — regardless of age, gender, or ability. We are passionate about helping athletes and teams of all levels feel included, supported, and empowered to reach their full potential.

Ability, or perceived lack of it, is too often seen as a reason not to take part in sport.
From grassroots players just starting out, to seasoned internationals competing at the highest level, every athlete deserves the chance to belong and thrive. At Kukri, we are proud to work with organisations and teams across all abilities, providing high-quality, bespoke sportswear that allows everyone to feel like part of the team — because they are.

Breaking Down Barriers

Barriers to participation in sport can take many forms: physical disabilities, learning difficulties, injuries, or simply feeling “not good enough.” But the benefits of sport — improved physical health, mental wellbeing, teamwork, and confidence — should be available to everyone.

That’s why we partner with a wide range of schools, clubs, associations, and governing bodies who share our belief in inclusivity. Together, we’re helping to create environments where all abilities are celebrated, and no one is left on the sidelines.

Whether it’s designing adaptive kit for para-athletes, supporting grassroots clubs to ensure everyone has access to professional-quality kit, or outfitting elite-level internationals as they represent their country, we are committed to supporting every athlete’s journey.

Supporting Every Level

We know that no two athletes or teams are the same — and that’s why we don’t believe in one-size-fits-all.
We take the time to understand the needs of each individual or organisation we work with, tailoring our sportswear and service to suit them.

From grassroots:

• Helping community clubs and schools inspire the next generation with inclusive, premium quality sportswear.

Through to elite:

• Supporting national teams and international athletes with innovative, high-performance apparel designed for the world stage.

And everything in between:

• Providing schools, universities, clubs, and associations with sportswear that helps every member feel confident and included, no matter their role or ability.

Learn more about our partners

Everyone Deserves to Belong

Sport has the power to unite people and build communities. At Kukri Sports, we’re proud to play our part in ensuring everyone — regardless of ability — feels welcome, valued, and equipped to take part.

If you’d like to learn more about how we can help your team, whatever your level, visit www.kukrisports.com or get in touch with our team today.

Together, we can make sport a place where everyone belongs.

06/08/2025

Kukri Sports proudly celebrates the historic achievements of our partner, Oshawa Vikings Rugby Club, following their inspiring journey at the 2025 IMART World Cup in Spain.

With over 1,190 players, 32 teams and more than 70 matches, the tournament stood out as a global celebration of inclusivity, resilience and the unifying spirit of mixed ability rugby.

Players of all backgrounds, abilities and experiences were able to compete and share the field, break down barriers and celebrate community through the enjoyment of sport.

Oshawa Vikings, our partner based in North America, made history as they fielded both men’s and women’s squads in the tournament, with the women’s team making a groundbreaking semi-final appearance and the men’s team battling through to narrowly miss out on the silver plate semi-finals.

A Kit That Unites & Empowers

As official kit partner, Kukri proudly supported the Vikings with custom-designed kits that embodied their values and identity.

The jerseys were tailored for all body types, with seamless adaptations for visually-impaired players, ensuring everyone felt like a part of the team.

Laura Rouse, a key member of the women’s team who competed in her first international tournament, said, “I truly felt like an athlete wearing very comfortable kit, but the real honour came with the show of the Canadian flags.

“They were easily identified by other teams, and our kit was so highly-sought after the tournament by other players.”

Ingrid Schurr, who played a key part in adapting the designs to be inclusive for all her teammates, said, “The kit united us as a whole team and in my case the vision impaired features helped me track better on the field.

“They were also built in so it just looked like a cool design, as opposed to a vision impaired add on. That made me feel fully included.”

More than a Tournament

For the Oshawa Vikings, the impact of the tournament goes far beyond the scoreboard.

As Heather Bews reflected, “This tournament proved that rugby is a sport for anyone – regardless of labels, ability or experience.

“It gave me a sense of belonging and showed the world that with the support and opportunity, everyone is capable of greatness.”

Highlights from the tournament were as varied as the players themselves. For some, it was the joy of helping a player score their first-every try. For others, it was about family pride – like Will Smith Sr., who scored a try off an offload from his son.

“It was everything. A testament to the unifying nature of mixed ability sport in one moment.”

Women’s team player, Britni Czop, shared her story, “I’ve been playing rugby for over ten years and have to say, the fourth game will forever be my favourite game I have played.

“We were up in points and as a team we helped one of the abilities players on the other team score her first try. We pretended to get hit by her and yet she just kept going with the biggest smile and scored her first try,” she recounted.

“I don’t think there was a dry eye, and it was a perfect example as to why we play mixed ability rugby for those incredible moments.”

Driving Inclusion Forward

Kukri’s involvement with the Oshawa Vikings reflects our broader commitment to championing inclusivity in all sports.

We believe every athlete deserves to feel valued, seen, supported and empowered in their sport and the kit they wear.

“IMART has expanded our global rugby connections. We’re committed to sharing this experience to help grow mixed ability rugby in Canada,” said Head Coach John Watkins.

From grassroots beginnings to global representation, Kukri is honoured to support the teams, players and movements that are shaping the future of sport, for everyone.

Find out more about Oshawa Vikings

22/06/202520/06/2025

Kukri Sports is proud to celebrate Pride Month by amplifying the voices of partner athletes who embody the spirit of inclusivity, diversity and acceptance in sport.

This Pride Month, we’re shining a light on what pride means in sport, through the powerful words of athletes from our partners including British Wheelchair Basketball, Manchester Metropolitan University, University of Exeter and UBC Women’s Rugby in Canada.

What pride means to our athletes

Lucy Robinson, a member of the British Wheelchair Basketball GB Women’s team and 2018 U24 European Championships gold medallist, shares: “Pride Month is a chance to celebrate equality, inclusivity and love… to shout loudly about love being love.”

James Kay, a former national-level track cycling athlete and current Manchester Met University futsal player, emphasises: “It’s a time to celebrate and support others so people can feel they can be their true self without being discriminated against.”

Jennifer Jones, a dedicated player for Manchester Met Women’s Rugby, sees pride as both a personal and collective celebration: “It means a huge sense of community and a celebration of who we are as individuals, regardless of outside constraint.”

Chloe Whitworth, sports president at University of Exeter, highlights: “Pride celebrates the historic significance of LGBTQ+ community and embraces inclusivity by being yourself.”

Anonymous,a current player for UBC Women’s Rugby player, powerfully states: “It’s a time of visibility, reflection and celebration.

“Pride is about rejecting the idea that you have to hide part of yourself to play the sport you love.”

Building inclusive teams and environments

Our partner athletes consistently share how their sport and teams foster a sense of belonging:

– Lucy Robinson (British Wheelchair Basketball): “We are all one. Wheelchair basketball includes everyone — ability, disability, gender, race or sexuality.”

– James Kay (Manchester Met): “We promote campaigns like Rainbow Laces and challenge hateful behaviour.”

– Jennifer Jones (Manchester Met): “Rugby values what makes each player great — it’s made for all shapes of body and mind.”

– Chloe Whitworth (University of Exeter): “We want everyone to feel the benefits of playing without barriers.”

– Anonymous (UBC Rugby): “We live out inclusivity through our culture, conversations and commitment.”

Why belonging in sport matters

Every athlete we spoke to share the same belief: sport should be a place where you’re not only accepted, but celebrated:

– Lucy Robinson: “Sport gives the opportunity to not only be who you are, but celebrate it. Feeling like you belong creates confidence and happiness.”

– UBC Rugby: “Belonging means you can show up without fear, take risks, and be vulnerable. “When sport is inclusive, it becomes a space of healing, empowerment and transformation.”

– Jennifer Jones: Authenticity is rare — and you’ll find yourself 10x happier just being you.”

– Chloe Whitworth: “Sport is a universal language – you should always feel like you can be yourself, surrounded by a close-knit family with a common love.”

– James Kay: “Embrace your true self. You’ll always find a place where you’re accepted.”

Kukri Sports’ commitment

We stand with the LGBTQ+ community in sport and beyond. Together, we can create environments where everyone is respected, valued, and empowered to thrive.

Because sport belongs to everyone.

30/05/202528/05/2025

Kukri Sports is thrilled to welcome one of Britain’s most decorated para-athletes, Hannah Cockroft, as its newest brand ambassador, reinforcing the brand’s commitment to inclusivity, performance and empowering athletes at every level.

A Shared Vision of Inclusion and Excellence

A nine-time Paralympic champion, multiple world-record holder and trailblazer in para-sport, Hannah has been a dominant force in wheelchair racing since making her debut for Great Britain at the age of 18.

Her career has long been connected to the national athletics system in the UK, including events supported by England Athletics and British Athletics. Through domestic competitions, talent pathways and advocacy for para-athletes, Hannah has been a visible and vocal figure across the athletics landscape.

As the official kit provider for England Athletics, Kukri has championed athletes like Hannah from grassroots through to elite level. This includes proud support for the Youth Talent Programme, which plays a vital role in developing young athletes, both able-bodied and para, as part of the England Athletics talent pathway.

This shared, inclusive approach reflects Kukri’s belief in championing potential across all disciplines, ensuring the next generation of stars has access to opportunity, resources and representation to help fulfil their potential.

“The First Kit Provider to Join My Team in 17 Years”

“Having the opportunity to be an ambassador for Kukri Sports is incredible – they’re the first kit provider to join my team in 17 years,” Hannah said.

“It means so much to me that they’re supporting a para-athlete, a group who are so often overlooked.

“I find it amazing that Kukri supports athletes at all levels, because the grassroots element is so often ignored, so to be able to work with a brand who have the same values as me makes me feel proud.

“I’m excited to work on developing the perfect kit for me, to gain new experiences, and to be part of something bigger than just sport.”

The announcement follows Kukri’s partnership extension with Team England, where they will continue as the official kit supplier through to the 2026 Commonwealth Games in Scotland.

A Legacy of Dominance on the Global Stage

Nicknamed ‘Hurricane Hannah’ for her explosive power on the track, Hannah has delivered landmark moments throughout her illustrious career. She made her paralympic debut at the London 2012 Olympic Games, capturing gold in the T34 100m and 200m events, while setting two new paralympic records in the process.

Her dominance continued with triple gold at the 2016 Rio Olympics and double gold in the 2024 Paralympic Games, bringing her paralympic gold medal tally to nine. She is also the most decorated British athlete in World Championship history, with 16 titles to her name.

Currently, she holds the T34 world records for 100m, 200m, 400m, 800m and 1500m—an unprecedented feat. In 2022, Hannah was appointed OBE in the King’s New Year Honours followed by CBE in last year’s New Year Honours list, recognising not only her sporting excellence but her tireless advocacy for inclusion and representation in sport.

She was also named British Sportswoman of the Year by the Sports Journalists’ Association in 2017, the first para-athlete to ever receive the award in its 57-year history.

Cockroft has been a proud member of Team England, famously leading a 1-2-3 finish in the T34 100m at the 2022 Commonwealth Games in Birmingham. Kukri’s ongoing partnership with Team England ensures elite athletes like Hannah are equipped to perform at their best on the global stage.

On Track For 2025

Hannah’s 2025 season is already off to a promising start. She recently kicked things off with a 10-day training camp in Switzerland, where she also opened her competitive season.

“I’m currently in Switzerland, where I’ve been on a 10-day training camp before my season opener last weekend,” she shared. “Although there were no records broken, I set World Lead times in the 1000m, 400m and 800m events, so it’s a good place to start.”

With two more meets to go before returning to the UK next week, Hannah has had a busy few days and is laying strong foundations for what promises to be another standout year.

New Goals, Same Drive

Looking ahead, Cockroft is focused on defending her world titles at the 2025 World Para Athletics Championships in New Delhi this September and is already laying the groundwork for a historic fifth Paralympic Games appearance at Los Angeles 2028.

“I still have things I want to achieve”, she said.

“I’d love to hold the Paralympic, World, European and Commonwealth titles all at once, and I really believe I can be the first T34 woman to break 16 seconds in the 100m event. “

Empowering the Next Generation

Hannah’s passion for her sports extends well beyond competition. A champion for inclusion and accessibility, she regularly runs ‘come and try’ days for aspiring athletes, holds coaching qualifications, and uses her platform to advocate for better visibility and resources for para-sport.

“When I was growing up, it was so hard to even find out how to get involved in para-sport,” she explained.

“That’s why I try to give back, to make it easier for the next generation to discover what’s possible.

“Of course, we’re still lagging behind in many areas, from sponsorship and funding to spectator sport outside of Paralympic years, but I think opportunity has grown and that’s the most important place to start, as more champions coming through will hopefully then bring the rest with it.”

From the training track to the world’s biggest stage, having the right kit is crucial, and Hannah knows how vital those details are.

“In wheelchair racing, we put so much effort into aerodynamics and speed, so I like my kit to be close fitting, comfortable and doesn’t distract me at the start of a race.”

Standing Together for a More Inclusive Future

As Kukri continues to strengthen its commitment to inclusive sport, the partnership with Hannah marks another significant step forward in championing para-athletes.

“We’re incredibly proud to welcome Hannah to the Kukri family,” said Andrew Ronnie, Group CEO at Kukri Sports.

“She’s not only one of Britain’s most successful athletes, but also a passionate advocate for inclusion and the growth of para-sport. Her values align perfectly with ours, and we’re excited to support her journey and work with her to achieve her mission.”

With shared values of performance, representation and opportunity at every level of sport, the partnership between Kukri Sports and Hannah Cockroft is set to empower the next generation of athletes, on and off the track.

As preparations begin for this year’s World Para Athletics Championships and beyond, Kukri is proud to stand alongside Hannah in her pursuit of even more excellence and in shaping a more inclusive future for sport.

Find out more about Team England

18/05/202517/05/2025

In honour of Mental Health Awareness Week, Kukri Sports is proud to share powerful reflections from its partner athletes on the importance of mental well-being in sport.

From Olympians to grassroots leaders, these athletes open up about recovery, resilience and the reality of life beyond the pitch.

Piper Logan – UBC Women’s Rugby captain (Vancouver, North America)

Paris Olympic silver medallist Piper Logan, captain of Canada’s Women’s 7s team, is currently navigating the challenges of a cruciate ligament injury sustained at the Vancouver 7s.

“I felt like I was constantly falling behind while others kept improving. But over time, I learned to celebrate the little wins and remind myself that growth isn’t always visible.

“I found comfort in focusing on the things I could control like nutrition, habits and reconnecting with the life outside of sport. That helped me feel like myself again.”

Cork Constitution RFC, Men’s First Team (Ireland)

One anonymous first-team player reflects on the often-overlooked mental health challenges that come with playing at a high level.

“Mental health and rugby go hand in hand. Playing helps my well-being through the physical benefits and the social aspect.

“I try to deal with stress by being organised during the week, accepting that not every match goes your way and always having time to relax with the lads.”

Somerset CCC – Jack Leach, Charlie Dean & Alfie Ogborne

Mental health is a growing focus in cricket, a sport known for its long seasons, psychological demands and intense competition.

England internationals Jack Leach and Charlie Dean, as well as Alfie Ogborne reflect on how mindset, team culture and togetherness plays crucial roles in performance and personal well-being.

Alfie said, “You will always see players who are less talented than others do better, and that’s because of their mental approach and preparation.”

Charlie said, “There is always going to be performance pressure, but these days it’s great to see that we are more open about it as that’s how it should be.”

Jack said, “As teammates, we’re always looking out for each other. We have to remember that people go through different things and be there to support them.”

British Rowing – Matt Aldridge & Josh O’Brien

Olympic bronze medallist Matt Aldridge and Paralympic champion Josh O’Brien open up about how team support have shaped their mental resilience.

“The attitude towards mental health has changed quite drastically over the past few years. People are starting to talk about it more openly now, which is really good”, Matt said.

“Any high-pressure environment like rowing, you’re going to have bad days, and if you can share that with different people to pick you up, then that is brilliant.”

Josh added, “Before the Paralympics in Paris, I had a bad back injury. I wouldn’t have gotten through it without my teammates and coaches supporting me through it.”

Sion Bennett – Valley RFC (Asia)

Former Wales U20 and Sevens player Sion Bennett now captains Valley RFC in Hong Kong and leads conversations around mental health.

“Having gone through struggles in sport and life, I’ve seen the impact of community, resilience and simply moving your body,” he says.

After relocating from Wales, Sion leaned on sport to navigate change:

“Being part of a club like Valley helped me build a new support network. Moving overseas taught me more about who I am and helped build self-belief.”

“I strongly believe in creating an environment where everyone feels comfortable to share. You can’t force people to talk about their feelings, but you can make effort with them to talk about their life, their work, have a joke, even if that is a simple hand shake before training, and so when the moment arises that they need someone to talk to they feel like they have built bonds and there’s an environment that they feel like they can share.

As a brand committed to supporting athletes at every level of the game, Kukri stands with these athletes in challenging the stigma and calling for environments where honesty is strength and well-being is a priority.

If you need mental health support, reach out to your primary healthcare provider for guidance. You can also call Samaritans on 116 123 or click here to view the full list.

01/05/202529/04/2025

With women’s participation in lawn bowls rising across Canada, the sport is undergoing a powerful shift – one defined by equity, visibility and international success.

At the heart of this momentum is Kukri Sports, who for over a decade has proudly stood as the official sportswear partner of Bowls Canada Boulingrin.

This partnership has helped to shape a confident, unified image for Canada’s national athletes and also champion the growth of the sport.

A Sport Gaining Momentum

Over recent years, Bowls Canada has seen an encouraging trend of more women participating, entering coaching and officiating pathways, as well as earning recognition on the international stage.

“At Bowls Canada, we believe that advancing gender equity strengthens the entire sport,” said Britany Gordon, CEO at Bowls Canada Boulingrin.

“We are proud of the strides of our female athletes, coaches and leaders are making nationally and internationally.

“With partners like Kukri helping us elevate the profile of our athletes, we are excited for the future of women’s lawn bowls in Canada – one where every woman sees a place for herself, both on and off the green.”

Global Success

The visibility of the sport has been backed by results, with Canadian women making headlines globally.

– Kelly McKerihen earned silver in women’s singles at the 2023 World Bowls Championships, tying Canada’s all-time best finish in the event.

– Canada’s women’s triples team took home bronze at the same event—the country’s strongest team finish in over a decade.

– McKerihen and Emma Boyd went on to win the women’s pairs title at the 2023 Hong Kong International Bowls Classic, a globally prestigious competition.

These podium performances are part of a larger trend: in the last two World Bowls cycles (2016-2023), Canada’s women have won nearly half (5 out of 12) of the nation’s international medals.

In 2024, Louise McLean made history by capturing Canada’s first international para bowls medal, with a podium finish in Women’s singles at the IBD World Championships.

Kukri Sports: More Than a Uniform

Kukri’s decade-long partnership has provided more than just apparel – it’s created a bold and professional identity for Team Canada that reflects the talent and ambition of its athletes.

The visibility and pride that comes from stepping onto the green in Kukri’s custom kit sends a message that Canadian bowlers belong on the world stage.

“Our partnership with Kukri Sports has played an important role in building a strong, professional image for our athletes,” said Britany Gordon.

“Having world-class apparel helps us present a unified, confident Team Canada, which in turn strengthens the visibility and recognition of our women’s teams.

“As we work to grow the sport, the visibility provided by strong branding is a valuable asset in inspiring future female bowlers.”

Jamie Williams, Vice President at Kukri Sports North America, added, “We are incredibly proud of our ongoing partnership with Bowls Canada.

“Over the last decade, we’ve seen remarkable growth in the sport, especially among women athletes. We are fully committed to empowering athletes by providing high-quality apparel to help them perform at their peak.

“We look forward to continuing our support and elevating the success of Canada’s women’s lawn bowlers on the world stage for years to come.”

Equity on and off the Green

Bowls Canada has made gender equity a core part of its mission. Women and men now compete in equal numbers at national championships, supported by inclusive event formats.

Nearly half of the Board of Directors and 45% of certified umpires are women, reflecting strong female leadership across the sport that continues to grow.

From youth to senior levels, Canadian women continue to thrive and are proving that with the right support, access to high-quality sportswear and visibility, success follows.

A Shared Vision for the Road Ahead

Together, Bowls Canada and Kukri Sports are not just outfitting athletes—they’re helping lead a movement. A movement that welcomes women, celebrates success, and inspires the next generation to step up, compete, and lead on and off the green.

We are proud to support Bowls Canada as they continue to inspire through their commitment to equity, excellence and the success of women in lawn bowls.

Find out more about Bowls Canada