Author: Karl

27/11/202526/11/2025

Kukri Sports is proud to announce the extension of its partnership with Field Hockey BC for an additional three years, continuing a valued relationship that has spanned 15 years.

Since the partnership’s inception, Kukri Sports has proudly served as the official apparel partner for Field Hockey BC, providing high-quality, bespoke teamwear, training kit and leisure apparel for athletes, coaches, and staff across all levels of the sport throughout the province. Over the past 15 years, the collaboration has delivered a consistent and recognisable identity for field hockey in British Columbia, reflecting both organisations’ shared commitment to the development and growth of the game.

The new three-year agreement ensures Kukri Sports will remain the exclusive apparel partner until at least 2028. Throughout this extended partnership, Kukri will continue to deliver custom-designed performance kit, tailored service, and dedicated support, helping to elevate the experience for athletes and teams alike. Both organisations will also work closely to explore new opportunities that support grassroots initiatives, events, and athlete development pathways across the province.

“Field Hockey BC is extremely pleased to celebrate an extension to the Society’s partnership with Kukri Sports Canada for a further three years. Kukri Sports Canada continues to represent high quality and sustainable apparel lines for athletes and team personnel, exceptional customer service, and a shared passion to provide for athletic performance whatever the circumstance. It remains a great pleasure to work with the Kukri Sports Canada team and all at Field Hockey BC look forward to continuing our partnership into the future.”
— Mark Saunders, Executive Director, Field Hockey BC

“Field Hockey BC has been one of our most valued partners since we first opened our doors in North America back in 2008. This renewed partnership is a true testament to our long-term commitment to building meaningful and lasting relationships. From the outset, Field Hockey BC challenged us to create a distinctive and exclusive design that would set them apart — and nearly 15 years later, their identity remains instantly recognizable, even as we’ve evolved with innovative fabric and performance upgrades. Our ability to truly listen, understand, and deliver on our partners’ vision continues to make us the trusted choice for Field Hockey apparel across Canada.”
— Jamie Williams, Vice President – North America, Kukri Sports

This extension represents more than just a continuation of an existing relationship — it underscores the enduring trust and shared vision between Kukri Sports and Field Hockey BC. From elite performance to grassroots initiatives, both partners are committed to supporting athletes, empowering communities, and driving the sport forward across British Columbia.

About Field Hockey BC

Field Hockey BC is the Provincial Sport Organization (PSO) responsible for supporting, promoting, and developing field hockey across British Columbia. It oversees representative teams, coaching, athlete development, and community engagement across the province.
Learn more about Field Hockey BC: fieldhockeybc.com

22/10/202515/10/2025

Kukri Sports, a global sportswear brand known for delivering bespoke teamwear and exceptional service, is proud to announce the extension of its long-term partnership with Rugby Alberta. This new agreement cements a relationship that will now span over a decade, reinforcing Kukri Sports’ commitment to supporting grassroots and elite rugby development across the province.

Since the partnership began in [original start year], Kukri Sports has supplied high-quality, customised playing kit, training apparel, and leisurewear for Rugby Alberta’s athletes, coaches, and staff. The extension will continue to provide members and supporters access to innovative performance products and a seamless online shopping experience.

“We are delighted to extend our long-standing sponsorship with Rugby Alberta, a partnership that now spans more than a decade. Our relationship goes far beyond supplying cutting-edge sportswear to athletes, coaches, and supporters. Together, we have helped reshape the Wolf Pack brand identity, showcasing their unique and instantly recognizable colours, while also championing the growth of rugby across the province. Most recently, this commitment was demonstrated through our support of the Junior Provincial Championship in August. We look forward to continuing this partnership and supporting Rugby Alberta’s success for many years to come.” Jamie Williams, Vice President, North America – Kukri Sports.

Rugby Alberta is committed to growing the game of rugby throughout the province, providing opportunities for players of all ages and abilities to participate and excel. This continued partnership with Kukri Sports ensures that their teams and athletes will benefit from professional-grade apparel designed for performance and comfort both on and off the field.

“Rugby Alberta is proud to renew our partnership with Kukri Sports as the official apparel provider for our provincial teams. From tours to tournaments, Kukri’s Wolf Pack custom-designed uniforms and high-performance training gear continue to be a cornerstone for our athletes and coaches. Their commitment to quality, style, and durability has consistently met the demands of our teams, and this renewal reflects our shared dedication to excellence and team spirit.

The kit is more than just apparel—it’s a symbol of pride and unity that strengthens the Team Alberta culture. Players, coaches, and trainers proudly wear the bold pink Wolf Pack designs, carrying that identity both on and off the field. 

We look forward to continuing this successful collaboration and are excited about what the future holds with Kukri by our side.” Chris Sandy Nesbitt, Executive Director – Rugby Alberta

The new deal also highlights Kukri Sports’ ongoing dedication to grassroots sports development and strengthening community ties across Canada.

About Rugby Alberta
Rugby Alberta is the provincial governing body for the sport of rugby in Alberta, Canada, overseeing development programs, competitions, and community initiatives to grow the game at all levels.

07/10/202526/09/2025

Kukri Sports is proud to announce a new partnership with Burnaby Lake Rugby Club, one of Canada’s most established rugby institutions. The agreement will see Kukri become the official apparel partner of the club, providing players, coaches, and supporters with a full range of performance apparel and training wear.

This partnership represents a shared commitment to quality, performance, and community. For Kukri, the collaboration highlights the brand’s mission to support rugby across all levels, while for Burnaby Lake Rugby it provides access to bespoke, innovative apparel designed to meet the demands of the modern game.

Commenting on the announcement, Jamie Williams, Vice President – North America at Kukri Sports, said:
“We are delighted to have teamed up with Burnaby Lake Rugby Club. This new 3-year partnership signifies Kukri’s continued support of Rugby across Canada. Burnaby Lake have been a stalwart of Rugby in BC for a long time and we are proud to play a role in supporting their future success, both on and off the field.”

Mike Devlin, Director at Burnaby Lake Rugby Club, added:
“The Burnaby Lake Rugby Club (BLRC) is pleased to announce a 3 year partnership with Kukri Sports North America. Kukri is world renowned for the quality and innovation of it’s rugby kit and The BLRC are proud and excited to take the pitch in our new custom Kukri Jersey. Our agreement also allows for exclusive supporters and off-field wear to keep our fans looking their best at home and away games.

As our club expands into our 4th decade, partnering with a company like Kukri is essential to our continued growth.”

Through this partnership, players will benefit from high-performance gear built for durability, comfort, and on-field excellence, while supporters will see the club’s identity reflected in a refreshed range of merchandise. The collaboration will also see the senior teams wearing fully sustainable jerseys, manufactured using recycled and responsibly sourced materials, reinforcing the club’s commitment to environmental responsibility while ensuring athletes perform at the highest level.

Based in Burnaby, British Columbia, Burnaby Lake Rugby Club boasts a proud tradition of developing players and competing in regional and national competitions, with men’s, women’s, and youth teams all forming part of the club’s thriving community.

Both organisations are looking forward to building a long-term collaboration that celebrates performance, identity, and community through rugby.

04/09/202502/09/2025

Kukri Sports have renewed their partnership with Commonwealth Sports Canada (CSC) as the official apparel supplier for Team Canada at the 2026 Commonwealth Games in Glasgow, Scotland.

“We are incredibly proud to once again be named the official apparel partner for Team Canada at the 2026 Commonwealth Games in Glasgow. This marks our third consecutive Games working together, a partnership built on trust, performance, and shared values,” says Jamie Williams, Vice President, Kukri Sports, North America.

“Outfitting Team Canada on the world stage is both an honour and a responsibility that we take very seriously, as we look to ensure the athletes look and feel great whilst representing their country.”

The Team Canada 2026 kit will feature apparel for the Opening and Closing Ceremonies, as well as casual wear for athletes and mission staff throughout the Games. Building on successful collaborations in 2018 and 2022, Kukri will continue delivering high-performance, stylish apparel designed to reflect Canadian pride on the international stage.

“As Chef de Mission, it’s incredibly meaningful to know our athletes will wear apparel that reflects the strength, pride, and unity of Team Canada,” says Erica Wiebe, Chef de Mission, Team Canada 2026. “The partnership with Kukri ensures our delegation will not only perform at the highest level but also look and feel confident as they represent Canada in Glasgow.”

“Our collaboration with Kukri is about more than uniforms – it’s about building a cohesive Team Canada identity for these Games,” says Kelly Laframboise, Director, Team Canada 2026. “The quality, comfort, and design of Kukri’s kit will help our athletes and staff feel united as one team from the moment they arrive in Glasgow.”

Kukri Sports has established itself as a trusted and valued partner to Commonwealth Sport Canada, previously supplying apparel for Team Canada at the 2018 and 2022 Games. The company was also honoured as Outstanding Partner at the 2021 Canadian Commonwealth Sport Awards, in recognition of their commitment to delivering high-quality, custom-designed apparel and exceptional service. Each Games cycle has seen their role expand, with athletes, coaches, and staff consistently praising the look, comfort, and performance of Kukri’s apparel.

The 2026 Commonwealth Games will be held in Glasgow, Scotland, from July 23 to August 2, 2026, bringing together athletes from 74 participating nations and territories.

Find out more about Commonwealth Sport Canada

26/08/202522/08/2025

At Kukri Sports, we believe that sport should be for everyone — regardless of age, gender, or ability. We are passionate about helping athletes and teams of all levels feel included, supported, and empowered to reach their full potential.

Ability, or perceived lack of it, is too often seen as a reason not to take part in sport.
From grassroots players just starting out, to seasoned internationals competing at the highest level, every athlete deserves the chance to belong and thrive. At Kukri, we are proud to work with organisations and teams across all abilities, providing high-quality, bespoke sportswear that allows everyone to feel like part of the team — because they are.

Breaking Down Barriers

Barriers to participation in sport can take many forms: physical disabilities, learning difficulties, injuries, or simply feeling “not good enough.” But the benefits of sport — improved physical health, mental wellbeing, teamwork, and confidence — should be available to everyone.

That’s why we partner with a wide range of schools, clubs, associations, and governing bodies who share our belief in inclusivity. Together, we’re helping to create environments where all abilities are celebrated, and no one is left on the sidelines.

Whether it’s designing adaptive kit for para-athletes, supporting grassroots clubs to ensure everyone has access to professional-quality kit, or outfitting elite-level internationals as they represent their country, we are committed to supporting every athlete’s journey.

Supporting Every Level

We know that no two athletes or teams are the same — and that’s why we don’t believe in one-size-fits-all.
We take the time to understand the needs of each individual or organisation we work with, tailoring our sportswear and service to suit them.

From grassroots:

• Helping community clubs and schools inspire the next generation with inclusive, premium quality sportswear.

Through to elite:

• Supporting national teams and international athletes with innovative, high-performance apparel designed for the world stage.

And everything in between:

• Providing schools, universities, clubs, and associations with sportswear that helps every member feel confident and included, no matter their role or ability.

Learn more about our partners

Everyone Deserves to Belong

Sport has the power to unite people and build communities. At Kukri Sports, we’re proud to play our part in ensuring everyone — regardless of ability — feels welcome, valued, and equipped to take part.

If you’d like to learn more about how we can help your team, whatever your level, visit www.kukrisports.com or get in touch with our team today.

Together, we can make sport a place where everyone belongs.

23/04/202523/04/2025

From Glasgow to Glasgow – A Legacy of Pride, Progress, and Purpose.

Kukri Sports and Team England are proud to extend their dynamic partnership through to the 2026 Commonwealth Games in Glasgow, marking a powerful full-circle moment that celebrates over a decade of collaboration, innovation, and shared belief in the power of sport to inspire change.

Announced on St George’s Day, a day symbolic of national pride and unity, this renewed partnership signals much more than a continuation — it’s a bold step forward in championing inclusivity, sustainability, and the remarkable strength of Team England’s athletes — across all disciplines.

As the official kit supplier, Kukri Sports will once again deliver cutting-edge performance wear and delegate kits for athletes, coaches, and staff — while also launching a bold new retail range ahead of the Games. But this isn’t just about what athletes wear — it’s about how they feel when they wear it.

“St George’s Day is a celebration of English identity, unity and pride – values that are reflected in our ongoing partnership with Team England,” said Andrew Ronnie, CEO of Kukri Sports. “From Glasgow 2014 to Glasgow 2026, we are honored to once again support Team England’s athletes as they compete on the global stage.”

Mark Osikoya, CEO of Commonwealth Games England commented; “Our partnership with Kukri began at Glasgow 2014 and we’re delighted to be working with them once again as we return to the city in 2026, marking our fourth consecutive collaboration at the Commonwealth Games. We know how much it means for athletes to wear their Team England kit and as a valued partner, Kukri shares our commitment to inclusion, diversity, and sustainability. Work is already underway to develop a kit for athletes, volunteers and staff that not only supports performance but also prioritises reducing waste, sourcing sustainable fabrics, and incorporating recycled materials.”

Celebrating Every Athlete – Para, Non-disabled, and Across All Genders
At the heart of this partnership lies a deep, unwavering commitment to inclusion and equality. Kukri Sports is working hand-in-hand with para-athletes, sport-specific representatives, and advocates for gender equity to co-create apparel that is fully inclusive in design, fit, and function — ensuring every athlete feels seen, supported, and celebrated.

From adaptive fits for seated athletes to accessible fastenings and gender-responsive design choices, the 2026 kit range is being built to perform without compromise — and to proudly reflect the diversity of Team England in all its forms.

Designed for Impact – On the Field and for the Planet

Inclusivity goes hand-in-hand with sustainability — and Kukri is pushing boundaries here too. The Glasgow 2026 range will feature eco-conscious materials, reduced waste processes, and a focus on long-term environmental impact — aligning with Team England’s commitment to creating a more sustainable future through sport.

Whether it’s on the track, in the pool, on the court, or behind the scenes, every athlete and every voice matters — and this partnership ensures they all have the platform they deserve.

“Team England is about unity, resilience, and rising together,” added Andrew Ronnie. “We’re proud to stand behind every athlete — para, able-bodied, first-timer, or returning hero — as they get ready to represent their country on one of the world’s biggest stages.”

As preparations ramp up towards the 2026 games, this renewed partnership ensures that Team England athletes will continue to be supported by world-class apparel, created by a brand with deep roots in the sporting community.

Find out more about Team England

03/04/202531/03/2025

Kukri Sports is proud to announce the renewal of its partnership with Druids RFC, reinforcing a successful relationship that has flourished since 2017. This three-year extension showcases both parties’ commitment to providing high-quality, innovative sportswear for athletes at all levels of the club.

Shauna McGill, VP of Communications and Social Media at Druids RFC, expressed the club’s enthusiasm for the continued partnership: “The Druids have long trusted Kukri to outfit our teams, from juniors to seniors, and this renewed collaboration strengthens our successful history of delivering top-quality kit and support to our players. Kukri’s commitment to innovation and exceptional customer service has been invaluable to our club, and we are excited to continue this partnership.

“As we look ahead to the 2025 season and beyond, we can’t wait to take the pitch in our custom-designed Kukri competition and spirit wear. This partnership is a testament to the trust and shared commitment between the Druids and Kukri, and we look forward to what the future holds!”

The renewal comes at a significant time for Druids RFC as the club celebrates its 65th anniversary. In recognition of this milestone, Kukri Sports will be launching a special edition anniversary apparel range, providing club members with the opportunity to commemorate this historic moment in style.

Jamie Williams, Vice President – North America at Kukri Sports, shared his excitement about the continued partnership: “We are delighted to have extended our partnership with the Druids for another three years. We have had a great working relationship with the club since we started our relationship back in 2017.

“The partnership renewal coincides with a significant milestone for the club as they enter their 65th anniversary, and we are excited to launch an exclusive anniversary range of apparel that will be available for club members to purchase in the coming weeks. We have a great footprint across Alberta, and this announcement further cements our position as the go-to brand for rugby in the province.”

Kukri Sports remains dedicated to supporting grassroots and elite rugby teams with premium, custom-designed apparel that meets the demands of modern athletes. The renewed partnership with Druids RFC continues this commitment, ensuring players and supporters alike can represent their club with pride.

Find out more about Druids RFC

24/02/202520/02/2025

In a world where sport is often associated with youth and peak physical performance, the idea that age can be a limitation still persists. But at Kukri Sports, we believe that sports such as athletics should be for everyone, regardless of age or background. The beauty of sport lies in its inclusivity—it has the power to unite, inspire, and empower people from all walks of life.

The Myth of ‘Too Old’

One of the biggest misconceptions in sport is that there is an age limit to participation. Whether it’s running, throwing, or jumping, athletics offers a discipline for everyone. The truth is, taking up or continuing sport later in life not only benefits physical health but also enhances mental well-being, social connection, and overall quality of life.

We caught up with Tracey Francis, the Participation Programmes Manager at England Athletics to give her thoughts on the topic, “staying physically engaged supports positive mental health, reduces loneliness and isolation, and provides opportunities to socialise, meet new people, and build friendships.” Physically, “it enhances brain health, bone density, cardiovascular fitness, and muscle tone.” “Regular activity can also speed up recovery from illness or injury and plays a vital role in rehabilitation.”

From grassroots runners finding their stride later in life to former elite athletes staying involved in competitive masters’ events, countless individuals are proving that age is no barrier to achievement. Park runs, veterans’ athletics leagues, and community clubs are thriving with participants who defy the outdated notion that sport is only for the young.

The Power of Inclusivity

Inclusivity is at the heart of everything we do at Kukri Sports. Our commitment extends beyond providing high-quality sportswear; we aim to support individuals at every stage of their sporting journey. Through partnerships with clubs, schools, and organisations worldwide, we champion opportunities for athletes of all ages to access the right apparel to perform at their best.

Tracey continued, “We highlight the importance of inclusivity by offering three participation levels: Get Me Started, Keep Me Going, and Challenge Me.” These tiers ensure that individuals of all ages and abilities have tailored training plans to meet their needs. The initiative also provides guide runners for those with visual impairments and dedicated Mental Health Champions to support participants’ well-being.

Sport is about more than just competition—it’s about participation, perseverance, and personal growth. Whether you’re taking your first steps onto a track, returning to the field after years away, or setting new personal records at 60, 70, or beyond, your journey in athletics is uniquely yours.

Overcoming Barriers and Fears

For those hesitant to take part in athletics due to age, England Athletics stresses that running, like walking, is a lifelong skill. With over 40% of RunTogether participants aged 40–55 and 70% female, the programme encourages walking and jogging as an accessible entry point. Running is also a proven rehabilitation tool, with research showing it can slow the progression of Parkinson’s disease symptoms and boost overall well-being.

Tracey explains, “Our approach focuses on real-life participants rather than elite athletes, reinforcing that anyone can get involved.” Their running groups operate on core values of fun, safety, inclusivity, and friendliness, with qualified leaders providing support at every stage.

The Social and Community Impact

Participation in sports later in life isn’t just about fitness—it also enhances confidence, social connections, and community engagement. According to Tracey, “research shows that group running is more enjoyable, social, and safe.” Many groups meet in community spaces and often gather at local cafés after their runs, fostering friendships and support networks beyond the track.

The social aspect of RunTogether is just as important as the physical benefits, and that’s why many groups incorporate social activities into their schedules. Feeling part of a community motivates individuals to stay engaged and continue their athletic journeys.

The Role of Sportswear in Supporting Older Athletes

While comfort is key when starting out, the right sportswear can significantly enhance confidence and performance. Tracey states, “As runners progress, they see the value in investing in proper footwear, technical clothing, and group kits to foster a sense of belonging.”

Kukri Sports is proud to support this movement, ensuring that athletes of all ages have access to high-quality, performance-driven apparel tailored to their needs. Our partnership with England Athletics and RunTogether provides essential support for their voluntary workforce, equipping Run Leader Mentors with Kukri kit to maintain professionalism and visibility within the community.

So, whether you’re a seasoned athlete, a returning competitor, or someone considering taking up athletics for the first time—go for it. Break the barriers, challenge the stereotypes, and embrace the journey. Sport belongs to everyone, and age should never be a reason to sit on the sidelines.

At Kukri Sports, we’re here to support you every step, stride, and sprint along the way – Get in touch

Learn more about Run Together

21/02/202523/04/2025

Kukri Sports is excited to announce a new partnership with British Rowing, the national governing body for rowing in the UK. This collaboration marks an exciting chapter as both organisations join forces to enhance the British rowing community through high-performance, sustainable sportswear, designed specifically to support rowers from the grassroots level to elite competitions.

As British Rowing’s official sportswear partner, Kukri Sports will supply custom-designed performance apparel and merchandise to rowers, clubs, and events nationwide. This partnership will focus on delivering innovative, high-quality apparel that meets the unique demands of rowing, helping British Rowing promote inclusivity and excellence throughout the sport.

“We are honoured to partner with British Rowing,” said Andrew Ronnie, Group CEO – Kukri Sports “At Kukri Sports, we recognise the importance of specialized sportswear for athletes’ performance and success. This partnership is an incredible opportunity for us to work closely with British Rowing to create products that truly meet the needs of rowers at every level, whether they’re training, competing, or celebrating their love for the sport.”

Through this partnership, Kukri Sports will provide branded merchandise and gear at British Rowing’s major events, including the British Rowing Championships and British Rowing Masters Championships. By delivering high-quality apparel to athletes, fans, and supporters, the partnership aims to strengthen community engagement and raise awareness for rowing across the UK.

“We are delighted to be partnering once again with Kukri. This new partnership will bring the very best of performance apparel to our GB rowing team athletes, club rowers, volunteers and staff on and off the water. With co created on water wear we hope this partnership will help take our performance to the next level across the whole sport.” Alastair Marks, CEO British Rowing

The new partnership between Kukri Sports and British Rowing is set to elevate the sport of rowing in the UK, providing rowers, clubs, and fans with the support and apparel they need to succeed. Together, they aim to empower athletes and grow the sport of rowing at all levels.

About British Rowing:
British Rowing is the national governing body for rowing in the UK, dedicated to fostering the growth and success of the sport across the country. With a mission to support participation and international achievement, British Rowing serves a vibrant network of rowers, clubs, and events from the grassroots to elite levels. For more information, visit www.britishrowing.org.