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10-YEAR CONTRACT WITH RUGBY SCHOOL

Kukri Sports are proud to announce a new 10-year partnership extension with Rugby School, which will run until 2033.

The deal reconfirms Kukri as Rugby School’s official sportswear provider, offering a full range of bespoke sportswear for staff and pupils, both on and off field.

Located in Warwickshire, England, Rugby School are one of the most prestigious education establishments in the world and is one of the oldest independent schools in Britain (founded in 1567). To learn more about Rugby School visit www.rugbyschool.co.uk

“We are pleased to be extending our relationship with Kukri Sports. Rugby School has created a functional and inclusive range of sports kit with the help and support of Kukri – students and staff all look and feel part of our sports teams. We take great pride in our ‘nobody on the bench’ approach and this kit embodies our ‘whole person whole point’ ethos. We are delighted to be associated with Kukri, a leading brand in the sportswear industry as demonstrated by their appointment as this year’s Commonwealth Games kit supplier for Team England.” – Debbie Skene, Rugby School.

“We are very proud to be extending our partnership with Rugby School, a powerhouse in school sports with enormous heritage. The school’s history speaks for itself, being the home of Rugby, but the school’s modern sports offering has unbelievable breadth and depth, this year showcasing 57 teams, playing 8 different sports, with over 550 pupils playing a competitive game on a single day. The partnership extension allows for us to plan for the pupils and parents of tomorrow, developing school sportswear specifically for the school and its pupils. We aim to deliver continuity and consistency but continually adapt to the next school’s sportswear offering.” – Josh Beal, Sales Director at Kukri Sports.

2023 – Rugby’s 200th anniversary at the game’s historic birthplace – Rugby School

Celebrations will take place throughout 2023 at Rugby School to celebrate the bicentennial of the game of Rugby itself.

Rugby School is the home of the sport, which was first played on the school pitch back in 1823.

Find out more about the celebrations

If you are interested in partnering with Kukri Sports, or want to know how we can help, Get in touch

BELLO BROTHERS PARTNERSHIP

Kukri Sports has announced a deal with Birmingham 2022 bronze medallists Javier and Joaquin Bello this week, providing them kit ahead of their key competitions this year. As part of the announcement, we sat down with the pair to find out a bit more about who they are, their background and their hunger for more success.

Three months on from their epic performance in the Commonwealth Games that earned them an illustrious bronze medal, Javier and Joaquin Bello are stood in more humbling territory, their local training centre. “We are so proud, but this is just the beginning. We have bigger aspirations,” says Javi with a smile, when asked about the pair’s past achievements. Despite their previous accolades, the brothers are setting their sights on the future, growing the sport of beach volleyball, and building their own legacy.   

The Bello’s guaranteed themselves a shot at a medal after impressively defeating Tuvalu, Cyprus, and Team Gambia in the competition. However, in the biggest match of their careers, in front of a 4,000 crowd, the mammoth task of the more experienced Team Canada was a stride too far for the Madrid-born siblings. They bowed out in the semi-final, before eventually edging Rwanda to secure their bronze. The talent, dynamism, and passion they radiated during the tournament won the hearts of the spectators.  

Despite tight funding, the twins exceeded all expectations of England’s place in the beach volleyball world order and became trailblazers for the sport in Britain. “Part of our identity is knowing we don’t have the perfect conditions to be a professional team, but doing the best with what we’ve got,” admitted Javi. “There are now more people playing and it will benefit the sport in the long run, it might not be us benefitting, but definitely the next generations of players.” A wisdom way above his years, the 22-year-old is clearly delighted to have had an impact on the long-term success of his favourite sport.   

The conversation turns to his brother, Joaquín, who is asked if the siblings had planned to engross the public this much. “They liked our passion,” he responded jovially. “We focused almost exclusively on the Commonwealth Games this year as it was the biggest event in a generation that we were going to host in the UK. It was our once in a lifetime opportunity to broadcast this sport to the world.” Perhaps reflecting the modern world in sport, the brothers identify social media as the catalyst that propels them and their brand. They “love to tell stories and show off the sport” to their followers and confess the engagement they receive on their content has a positive impact on their lives.  

When the topic of Kukri Sports is brought up, both Bello brothers light-up. The brand partnered with the players and supplied them with their kits for the Commonwealth Games, something that the young sportsmen are incredibly thankful for and state that played a colossal role in their great form. “You want clothes that are comfortable and you can move in. We felt loose and good on the court and that was all down to Kukri, that’s why we reached out to them. It’s another little performance gain we had thanks to them,” says Joaquin, who feels supported by the brand, as the brothers aspire to make a serious push for the next Olympic Games.   

Whilst they dream of having professional careers in the sport, they are both still in education, but it is not difficult to see that they are gifted individuals with masses of charisma – Javier recently graduated in Politics, Philosophy and Economics from Royal Holloway University, while Joaquin is in his fifth year studying medicine at Imperial College. The twins, who emigrated with their beach volleyball-obsessed family to the UK aged 10, are in perfect hands for success. Their mother Barbara is their team manager, with younger brother Enrique acting as a training partner. Most incredibly of all, their father Luis, described as “one of the best coaches in the world” by Javi, coaches them. An exemplary set-up for a meteoric rise. Javier and Joaquin Bello – remember the names. 

THE HONG KONG SEVENS RETURNS

As the world’s premier rugby event launches a much-anticipated return on 4th November after a 3-year hiatus Kukri Sports are delighted to continue in our 17th year as sponsor and official merchandise supplier.

The Cathay Pacific / HSBC Hong Kong Sevens is one of the most popular sporting events in Asia and attracts some of the world’s top rugby players and thousands of fans from around the globe to watch intense, fast paced rugby action in a carnival atmosphere at the famous Hong Kong Stadium.

The three-day event takes place from 4th – 6th November when 16 teams are set to compete on rugby’s greatest stage.

As well as supplying the official Hong Kong Sevens merchandise range, Kukri Sports are also official supplier to the Hong Kong Rugby Union teams across men’s, women, and national age grade teams.

This year we have produced a fashion forward range of leisure wear and accessories for every age of rugby fan including T-shirts, hoodies, and polo shirts, enabling everyone to take home a piece of history from the 2022 event, as well as a full range of replica home and away shirts for men, women, and kids.

As we move towards a more sustainable future, we have introduced the option of replica shirts made from recycled fabric giving the #HK7’s rugby fans a wider range to choose from and the chance to be part of the sustainable sportswear revolution.

Our online store is now open for you to purchase your merchandise ahead of the tournament or buy your memento at the event itself from one of the stalls located in the stadium.

Get a piece of history from the 2022 #HK7’s while stocks last and get ready for another truly memorable 3-day carnival of rugby.

KING’S COLLEGE, TAUNTON – PARTNERSHIP ANNOUNCEMENT

Kukri Sports are delighted to announce a multi-year extension to our partnership with King’s College, Taunton.

King’s College was founded in 1880 and is an elite education provider, situated in Somerset, uk. They offer a carefully tailored curriculum, delivered by specialty teachers, from nursery through to Sixth Form, which includes an enviable sporting provision. Find out more about King’s College, Taunton.

As part of the partnership Kukri will provide a full range of bespoke school sportswear for both on and off field, for both staff and pupils.

“We have been with Kukri for a few years now and are delighted to be in partnership moving forward. The kit is really good quality and we love playing around with the designs of which there are many options. Our pupils and staff are incredibly happy and we are so pleased we continue to look smarter, more professional and cohesive thanks to the kit packages we have put together.” Phil Lewis, Director of Sport, King’s College.

“To extend our partnership with a school such as Kings College is exciting and a great opportunity to continue growing what we’ve started over the past couple of years. We have created an image and identity to the schools brand both on and off the field, this will only continue to grow and expand. Sport at Kings College plays such a huge part in the students journey and we get great pleasure in supporting a part of this, we look forward to what is up and coming.” Lloyd Alley, Regional Sales Manager, Kukri Sports.

If you are interested in partnering with Kukri Sports, or want to know how we can help, get in touch

MOMENTOUS SUMMER FOR KUKRI AT COMMONWEALTH GAMES 2022

Kukri Sports, the market’s leading bespoke teamwear provider, partnered with some of the competition’s top nations, including Team England.

Kukri Sports delivered an unprecedented service to partnered teams and athletes at the Birmingham Commonwealth Games 2022 as the competition’s leading bespoke teamwear provider. 

The games were a major success not just for the participating teams, but also for Kukri, who partnered with Team England, Team Canada, Team Barbados, Team Guernsey, and Team Isle of Man, as well as supporting Northern Ireland Netball, Scottish Bowls, and Scottish Wrestling.

With innovations such as sustainable teamwear ranges, direct collaboration with athletes to create more focused sportswear, and overcoming logistical barriers imposed by the COVID-19 pandemic, the global sportswear brand hit various milestones in preparation for the competition. 

Josh Beal, Sales Director at Kukri Sports, said: “The Commonwealth Games is a flagship competition in international sport, and we are proud of the partnerships we have had at the Birmingham games this year.

“Whilst the business has partnered with teams in previous games, this year’s had some significant hurdles for us to overcome, due to the Covid pandemic. 

“Our projects started on 17th March 2020, meaning a lot of work needed to be completed during; various lockdown’s, travel and freight restrictions plus ongoing social distancing – all of which meant the businesses needed to adapt.

“We held up to 90% of meetings virtually, whilst making sure our kits perfectly matched the partner requirements for over 2,500 athletes and staff and over 96,000 individual items of kit – across 19 different sports.

“Having these obstacles to overcome didn’t mean it affected the development and innovations in our offerings. For the first time we introduced a sustainable range of teamwear, made from recycled plastic bottles, whilst ensuring 100% of our packaging was both recycled and recyclable. 

“We also worked directly with Team England athletes to make sure that the bespoke kit they received had their direct input, on fit and fabric, but also crucially the design.

“Throughout the whole project our team provided over 10,000 man-hours and 100% of the kit requested was provided in time for the games – it was some achievement!”. 

Lou Pullan, Head of Kit Operations at Team England, said: “Over the past two and a half years, we have been working with Kukri to design and develop our most Athlete focused kit range ever. 

‘The time, care and attention to detail provided by Kukri across our Delegation and Competition wear has been outstanding and really showed in the final product range in terms of both functionality and design.

“Our kit design was heavily influenced by the city of Birmingham, the rich history, culture and architecture that it has become known for. The opportunity to celebrate the home games through the kit design really underpinned the project, we were delighted to return to the red and white and a design inspired by the St Georges flag.”

Watch our short documentary on the development of the Team England teamwear. Kukri Sports are a global sportswear supplier offering superior quality bespoke garments, across multiple sports, from grassroots to elite level. To find out how we can support your sportswear needs contact us.

GRESHAM’S SCHOOL, PARTNERSHIP ANNOUNCEMENT

Kukri Sports are delighted to announce our new 3 year partnership with Gresham’s School, who are a leading co-educational school, based in Norfolk, UK.

Founded in 1555, Gresham’s offer fully rounded education to boys and girls from the age of two, through to Sixth Form. The school was recently awarded an ‘Excellent’ rating across all nine categories in an Independent Schools Inspectorate visit. Find out more about Gresham’s School

As part of the partnership Kukri will provide a full range of bespoke school sportswear for both on and off field, for both staff and pupils.

“We made a decision to move to Kukri for school sportswear and team and staff kit early in 2022 based on the design and quality of kit.  We wanted kit to fit and wear well but also look smart and be something the pupils were proud of and pleased to wear.  Pricing needed also to be competitive.  After a challenging selection process, Kukri worked hard with the School to ensure orders were finalised to allow delivery of kit before the new academic year.  Demand for the sportswear was high, reflecting how much the pupils and parents valued it, so we are delighted with the way things have turned out.  Much credit has to go to our Regional Sales Manager, Ali Easton, and his team, particularly our Account Manager, Katie Maddock, to keep on top of detail and remain in close contact with the school during an extremely busy period and deliver great service.” Steven Willis, Bursar, Gresham’s School

“It’s a privilege to partner with Gresham’s. Sport is an integral part of education at the school and we’re proud to be supplying all core PE, First Team and Staff kit to them.  Having worked closely with the school over the past months, we’ve developed a range of designs that respect the heritage of the school whilst utilising the high-performance qualities of our most up-to-date garments.  We’re looking forward to continuing our engagement with Gresham’s as we grow our partnership further in the years to come.” Ali Easton, Regional Sales Manager

If you are interested in partnering with Kukri Sports, or want to know how we can help, get in touch

4 YEAR PARTNERSHIP EXTENSION FOR WELSH GYMNASTICS

Kukri sports are delighted to announce a 4-year extension of our partnership with Welsh Gymnastics. As part of the deal Kukri will continue to provide bespoke leisure and podiumwear for all performance programmes, National Teams and squads.

Welsh Gymnastics is the governing body of gymnastics in Wales, responsible for the governance and development of gymnastics across the country. Their mission is ‘For Wales to be recognised as a leading gymnastics nation, producing world-class champions and creating vibrant, inclusive communities where every gymnast has a high-quality experience’. Find out more about Welsh Gymnastics

“It is brilliant to extend our partnership with Welsh Gymnastics. A long-standing partnership which will now extend to over a decade. It is an exciting time where we will be launching new ranges across the organisation, advancing the style, fit and performance of the kit range. We can’t wait to see all the gymnasts showcasing it!” – Josh Beal, Sales Director, Kukri Sports

“I am delighted that we have been able to renew our partnership with Kukri Sports for four more years. We have worked with Kukri for a number of years now and to continue alongside them is exciting; we want to continue to bring our brand to life and they are able to make this happen through designs and our teamwear.” – Victoria Ward, CEO, Welsh Gymnastics

Kukri Sports are a global sportswear supplier offering superior quality bespoke garments, across multiple sports, from grassroots to elite level. To find out how we can support your sportswear needs Contact Us

BRITISH WRESTLING PARTNERSHIP ANNOUNCEMENT

Kukri Sports are proud to announce our new 5-year partnership with British Wrestling. As part of the deal Kukri will provide a full range of bespoke off mat sportswear for competitors and coaches, whilst offering support to grassroots clubs.

British Wrestling is the National Governing Body for wrestling in the UK, including the Olympic and Commonwealth styles of wrestling and other styles within the remit of United World Wrestling, as well as other indigenous forms of wrestling.

Find out more about British Wrestling

“I’m delighted with our new 5-year partnership with Kukri. After working with them as the Team England kit supplier for the past two Commonwealth Games the athletes have provided consistently strong feedback and working with a UK-based supplier means reduced costs and logistics for all. We’ve worked closely with Kukri’s design team to develop a British look that I’m sure will help to instil pride in all representatives across the talent and performance pathways.” – Craig Anthony, Chief Executive – British Wrestling

“We are delighted to partner with British Wrestling for the next 5 years. The performance and quality of the wrestling suits has gone down extremely well throughout Commonwealth Games and we are ecstatic to continue to supply the top wrestlers with Kukri singlets, a bespoke off mat range and support wrestling clubs around the country in this exciting partnership.” – Josh Beal, Sales Director – Kukri Sports.

Kukri Sports are a global sportswear supplier offering superior quality bespoke garments, across multiple sports, from grassroots to elite level. To find out how we can support your sportswear needs contact us

MERCHISTON CASTLE SCHOOL PARTNERSHIP ANNOUNCEMENT

Kukri Sports are delighted to announce our 5-year partnership with Merchiston Castle, an all-boys school, who are one of the finest in Scotland.

The school has an enviable history, being founded in 1833 and boasts the world’s longest continuous annual rugby fixture in the world (Merchiston v Edinburgh Academy). Today the school continues to put high-quality learning and teaching at the centre of the boy’s experience.

Learn more about Merchiston Castle

As part of the deal Kukri will provide a full range of bespoke school sportswear for both on and off field, for both staff and pupils.

“We are excited to announce our new partnership with Kukri Sports for the next 5 years. Sport is a huge part of our school, and it is important to have sportswear that not only looks modern, but also performs, to allow our young athletes to reach their potential.

We appreciate the multi-sport expertise Kukri have acquired over the years, with high profile partners; including Ulster Rugby, Yorkshire CCC, British Gymnastic and many more, and are really looking forward to seeing our pupils and staff reap the rewards.”- Pippa Axon, Bursar, Merchiston Castle School.

“It is a privilege to partner with Merchiston Castle School for the next five years. Merchiston is a school founded on tradition and sporting culture and we aim to provide sportswear that showcases this tradition within the designs, whilst bringing modern day performance qualities to the kit.

We look forward to providing more than just PE and performance kit, as we look to delve ourselves into the sporting events that take place at the school, throughout the year. We can’t wait to deliver the first batch of kit to the school in September and also provide an online shop, for the school, in the near future too.” – Josh Beal, Sales Director, Kukri Sports.

If you are interested in partnering with Kukri Sports, or want to know how we can help, get in touch