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Kukri Sports Under New Ownership

In a significant strategic move, Kukri Sports has been acquired by the businesses Group Executive Chairman Andrew Ronnie, marking a new era for the renowned sportswear brand. This management buyout sees Andrew Ronnie taking the reins from the previous majority shareholders.

With a commitment to encouraging growth and innovation, this transition is poised to usher in a bright and promising future for Kukri Sports. The buyout ensures a seamless continuity for the brand’s esteemed partners, while also paving the way for new opportunities and pioneering initiatives in the bespoke sportswear market.

Kuits Solicitors, played an instrumental role in overseeing the legal aspects of the sale, ensuring a smooth and efficient transition of ownership.

NatWest bank have provided financial assistance, aiding the transition and are committed to support the business with its future endeavors.

Commenting on the acquisition, Andrew Ronnie stated, “Acquiring Kukri Sports is a significant milestone in my journey. Having been with the business for many years I am deeply committed to building on the brand’s legacy and steering it towards a future filled with growth, innovation, and unparalleled quality. With the support of our partners and the dedication of our team, I am confident that Kukri Sports will continue to thrive and set new benchmarks in the industry.”

The management buyout underscores a strategic vision aimed at harnessing the brand’s potential, capitalizing on emerging market trends, and reinforcing Kukri Sports’ position as a leader in the Global bespoke sportswear market.

Kukri Sports and Dubai College – A Partnership Built on Success

This year Kukri Sports proudly marks the culmination of over 10 years of partnership with Dubai College, a leading education provider in the Middle East. This enduring partnership not only reinforces the strong bond between two entities dedicated to excellence but also establishes new benchmarks in sportswear tailored for educational institutions.

While the partnership has consistently delivered sportswear ranges across the College’s diverse sporting offerings, this year signifies a significant milestone with the comprehensive revamp and upgrade of the entire Physical Education range. The latest enhancements include an improved fit profile and upgraded fabric meticulously designed to meet the demands of the Dubai climate, providing lightweight comfort and superior breathability.

At the heart of this partnership is a commitment to offering products that align with the needs of active students, ensuring that the sportswear enhances rather than hinders their physical activities. The overwhelmingly positive response from pupils, parents, and staff underscores the success of this collaborative effort.

A testament to the efficiency of our collaboration is the seamless processing of over 1,500 orders through Kukri’s online platform in 2023 to date. These orders were dispatched swiftly, reaching individual addresses across the emirates within an impressive 72 hours. This achievement underscores Kukri Sports’ commitment to providing a market-leading provision to its partners, including Dubai College.

As we celebrate a decade of partnership, Kukri Sports and Dubai College eagerly anticipate continuing to raise the bar in sportswear innovation, enriching the experiences of students both in the classroom and on the sports field.

Kukri Sports: More than just a sports brand

As a leading teamwear sports brand Kukri Sports is reshaping the landscape of sportswear and sports partnerships, going above and beyond the traditional role of a supplier. With an unwavering commitment to excellence, Kukri offers a wide range of services and solutions that make them more than just a sports brand.

On offer is not only a supply of high quality bespoke, personalised and off the shelf apparel but also providing partners a host of additional benefits:

Dedicated Account Management: As a partner you will be provided a dedicated Personal Account Manager, ensuring a seamless and personalised experience.

Support at Partner Events: Supporting partner events is a key facet of Kukri, who support partners by engaging with their core audience effectively, whether it be at a university freshers’ event or international competitions.

Bespoke Designed Sportswear: Sportswear isn’t just a uniform; it’s a symbol of identity and belonging. Kukri Sports offers a rich variety of custom-designed sportswear, tailored to the unique requirements of each partner. They understand that personalized sportswear cultivates a profound sense of identity and belonging among fans and athletes. Through the incorporation of team colours, logos, and individual details, Kukri’s sportswear creations are the fabric of community, evoking deep emotional connections and a feeling of uniqueness.

Bespoke at Scale: The sports world often demands custom products on a grand scale, and Kukri is perfectly poised to meet this demand. Their well-established infrastructure, experienced design team, adaptable production processes, and a proven track record of reliable and timely delivery are the cornerstones of their ability to cater efficiently to the unique requirements of their partners. Notably, they’ve risen to the occasion for esteemed partners like Team England and England Athletics, ensuring the highest standards of quality and customer satisfaction.

Small Production Runs: Flexibility is Kukri’s forte. Whether you need unique items for a niche netball team or comprehensive apparel ranges for National Governing Bodies, their adaptable approach ensures that they can cater to the specific needs of both grassroots and elite-level sports organizations.

Global Presence, Local Support: With a global presence, Kukri Sports ensures local support for all partners. The business has offices in 7 countries, across 5 continents – Click here to find out more

In-house Design Support: Creating the perfect sportswear designs just got more accessible. Kukri’s in-house design team collaborates with partners to bring their visions to life.

Full Range of Sustainable Sportswear: Kukri is committed to sustainability, offering an entire range of eco-friendly sportswear options. Now, you can not only look good but also feel good about your choices and be kinder to the planet.

Online E-commerce Management: Managing e-commerce platforms can be complex, but with Kukri’s expertise, it’s a streamlined and efficient process for our partners.

Inclusive Sizing: In the world of sports, having the right-sized sportswear is essential. Kukri provides an extensive range of sizes to cater to all athletes, ensuring that everyone’s kit fits to perfection and enhances their performance.

Partnership Activation Management: It’s not just about having partnerships; it’s about making the most of them. Kukri Sports actively manages and activates partnerships to ensure maximum impact, helping partners achieve their goals and objectives with bespoke activations.

Kukri Sports is not just a sports brand; it’s dedicated in a world where sports bring people together and create lifelong memories, Kukri Sports is more than just a sports brand. They are your dedicated partner, committed to elevating the game from grassroots to elite levels. With top-quality sportswear and unwavering support, they redefine what it means to be part of a team. Kukri Sports is where identity, belonging, and excellence converge, and they’re making a significant impact on and off the field.

Bridging the Gap: A ‘Black In Sport’ Intern’s Experience with Kukri Sports

In recent years, the world of sports has seen significant strides towards diversity and inclusion. Organisations are realizing the importance of creating a more inclusive environment, both on and off the field. Kukri Sports recently took a significant step in this direction by hosting Ranée James, a student intern, in association with ‘Black In Sport’, for a two-week placement. From a business point of view the initiative aimed to provide a valuable insight into the world of sports from the perspective of a student.

Kukri’s decision to support a ‘Black In Sport’ intern arises from the growing need for increased diversity in the sports industry. Sports, being a universal language, should reflect the richness of diversity that the world offers. Kukri recognized the need to take active steps towards inclusivity, and this initiative showcases their ongoing commitment to this mission.

During her two-week placement Ranée had a significant impact on Kukri Sports’ approach to freshers’ events. With her unique perspective and insights, she contributed to making these events more engaging and welcoming for students of all backgrounds.

When discussing her thoughts on Kukri after completing her intern she mentioned “At Kukri, there is the intimacy there between the brand and the customer, there is more dedicated support provided that other brands don’t.

“Kukri is the perfect size to help give that attention to details customers need, whilst providing incredible kit, on not just a UK basis, but a global scale.”

Additionally, Ranée had the opportunity to review Kukri Sports’ social media accounts and website from a student’s point of view. In an age where online presence is paramount, it is crucial for companies to maintain a digital space that resonates with their target audience. Her feedback provided valuable insights into making the online experience more appealing and relatable to students.

On discussing her future after her internship Ranée concluded “Working with Kukri has helped me solidify the fact that I do want to work in Sports Marketing, because this is where I feel my roots lie, I feel I can make the strongest impact and meet the most incredible people and make a huge difference from grassroots all the way up to elite level.”

Kukri Sports Group Executive Chairman Andrew Ronnie commented;Ranée’s contribution during her internship was not just a valuable addition to our team; it was a testament to the significance of the ‘Black In Sport’ initiative. Her unique perspective and insights have not only enriched our approach but have also reminded us that diversity is the cornerstone of progress in the sports industry. We must continue to welcome, learn from, and celebrate talents like Ranee, as they shape the future of our brand and the world of sports.”

About Black In Sport

The Black in Sport Summit is an annual summit founded by a group of Loughborough University students, born out of frustration of the discrimination that black sportspeople face and the underrepresentation of black people in certain roles within sport.

It was formed to celebrate the achievements of black people across the sports Industry and built to change the narrative, celebrating the good, instead of only highlighting the bad. Black in Sport is a platform to amplify the conversation and inspire action – FIND OUT MORE

Kukri Sports: Global Reach, Local Support

In the modern world, it’s more important than ever for businesses to have a global reach. But while it’s important to be able to reach customers all over the world, it’s also important to be able to provide dedicated local support. That’s where Kukri Sports excels.

Kukri is a bespoke sportswear specialist with offices in seven regions the UK, Ireland, Canada, the Middle East, Hong Kong, Australia, and New Zealand. This allows the business to support customers from all over the world, whilst ensuring that customers get the personalised support they need.

One of the key benefits of the businesses size is the ability offer such a wide range of bespoke products and services to its customers. Kukri has a team of designers who are constantly working on new products and innovations.

In addition to its global reach, Kukri Sports is also committed to providing personalised local support to its customers, through its offices around the world. These offices are staffed by experienced professionals who are knowledgeable about the sportswear market and can provide customers with a range of services, including order support, product advice, and returns processing.

Kukri’s commitment to global reach and local support has made it one of the leading bespoke sportswear specialists in the world. The company’s products and services are used by athletes and teams of all levels, from grassroots to elite. Kukri Sports is also a trusted partner of many educational institutions, professional teams and national governing bodies around the world, including Dubai College, England Athletics, Hong Kong China Men & Women, Team Canada and Waikato Rugby, plus many more.

Here are some examples of how Kukri’s level of support benefits its customers:

A professional rugby team in England can use Kukri Sports to design and produce a bespoke kit that meets the specific needs of the team and its players. Kukri’s team of designers and developers will work with the team to create a kit that is both stylish and functional. The local office in England will then oversee the production and delivery of the kit, ensuring that it is delivered on time and to budget.

A school in Australia can use Kukri Sports to order bespoke sportswear and leisurewear for its students. The businesses local office in Australia will work with the school to select the right products and to ensure that the sportswear is delivered on time and to budget.

A national governing body in Canada can use Kukri Sports to produce a custom kit for its national team. Kukri’s team of designers and developers will work with the national governing body to create a kit that is both stylish and functional. Kukri Sports’ local office in Canada will then oversee the production and delivery of the kit, ensuring that it is delivered on time and to budget.

Kukri Sports’ global reach and local support make it a unique and valuable partner for athletes, teams, educational institutions, and national governing bodies all over the world.

Kukri Sports Partners’ Compete at The World School Games

Recently, two prestigious educational institutions affiliated with Kukri Sports participated in the annual World School Games Netball Cup, which took place at Loughborough University (another prominent partner of the company).

World School Games Event Series

The World School Games is a series of events each year across a range of different sports, including Netball, Basketball and Swimming.  Competitors are drawn from a variety of leading education providers across the world.

Scott Macfarlane – Director at World School Games

“We are thrilled to welcome more than 30 schools from 5 different countries to the World’s #1 University for sport, Loughborough, for the third edition of the World School’s Netball Cup.

The World School Games event series is a global celebration of competition, diversity and friendship where young athletes represent their schools, countries and families with pride, passion and class.

Find out more about The World School Games

Two Kukri partner schools taking part in the event were Dubai College (DC) and Dubai English Speaking School (DESC), who both understand the benefits the tournament offers its students.

Dubai College Director of Netball Lucia Sdao

“It’s a fantastic competition! we came last year for the first time and actually won in all 3 age groups. It is really beneficial for us to visit another country and play against different opposition styles. After the COVID-19 restrictions ended it was important for the students to visit different locations and experience other sporting cultures.

Whilst some of our students are British, many aren’t and it’s a great experience to bring them over to the UK and visit Loughborough University and experience the fantastic facilities and see the athletes walking around campus.

We have a robust DC Netball programme, which involves early mornings, lunch times, after school training and competitions at weekends, and lots of the girls compete in the Dubai leagues. We also have full on strength and conditioning programmes, ran by our Head of Performance Justin Walsh.

Whilst it is important to win, the main focus of the team is on their performance and how they compete against the other schools taking part, whilst focusing on long-term development.

At DC with have over 300 girls who take part in netball, and our focus is allowing any netballer being the best player they can be.”

DESC Netball Coach Amanda Newton

“Our students are very excited to participate in The World School Games, especially as they don’t get a lot of opportunity to compete against other schools in Dubai. It’s a great opportunity to travel and play in something that is more than a training environment. They are staying together on the university campus, training together, eating together and competing together, which offers an insight into what their lifestyle may be like if they become a professional athlete.

At DESC we appreciate the benefits of competing at this event and it exposes our students to the English way of playing, whilst competing against other international schools. They also get to visit the fantastic facilities that Loughborough has to offer as a leading sports university in the world and see the athletes walking around, it is just a fantastic experience for them all.

Our goals are to put out good performances when we play, we want to win whenever we play, but we just want to build the experience of the players, to develop them further and potentially prepare them for a future life as an athlete.”

Liv Murphy , Head of Performance Support at Loughborough University

At Loughborough we see the event as a great opportunity for netballers of the future to experience where the Loughborough Lightning team train and play.

We want to showcase the sport and inspire the next generation. At the event the teams met some of our star players who are heading to the World Cup this summer and held the Super League trophy as Lightning are the current champions.

We look forward to welcoming more generations of players to access our world class facilities and inspire them to strive to be the best they can be. Most of all we want people to continue to love the sport.”

Scottish Gymnastics Partnership Extension

Kukri Sports are delighted to announce a four-year partnership extension with Scottish Gymnastics, the national governing body for gymnastics in Scotland. As part of the deal Kukri will continue to provide bespoke leisure and podium wear for all performance programmes and national teams.


This support will assist Scottish Gymnastics in delivering their athlete-centred, coach-led, performance-driven programmes which offer athlete development pathways across gymnastics disciplines.
The extension of the partnership is testament to the shared commitment to create a positive culture and experience centred around wellbeing and protection, allowing gymnasts and coaches to thrive and aspire to world-class performance.


Scottish Gymnastics chief executive officer Doc McKelvey said:
“Our vision is an uplifting gymnastics experience for all and providing appropriate, quality clothing for our national and region teams is an important part of that, ensuring they look and feel comfortable when they step out to represent Scotland. Kukri Sports is an integral part of that experience, and we are delighted to continue our partnership with them. This allows us to have a range of leisure kit which is suitable for gymnasts of all ages, coaches and support staff. We look forward to working together over the next four years.”


Kukri Sports sales director Josh Beal added:
“We are really proud to extend our partnership with Scottish Gymnastics. Having worked together since 2018 we have formed a fantastic relationship which we will grow further until at least 2026. Kukri are working on new ranges and designs, alongside Scottish Gymnastics, and we can’t wait to showcase this to all gymnasts in Scotland.”


Kukri Sports are a global sportswear supplier offering superior quality bespoke garments, across multiple sports, from grassroots to elite level. To find out how we can support your sportswear needs Contact Us


About Scottish Gymnastics:
Scottish Gymnastics is the national governing body of gymnastics in Scotland. Their vision is an uplifting gymnastics experience for all, with shared values of inclusive, supportive, and aspirational to ensure gymnastics is enjoyable, safe, and open to everyone. The organisation has a membership of around 160 clubs and 30,000 gymnasts, coaches and officials. They are responsible for the governance and development of gymnastics across Scotland, supported by principal funding partner sportscotland and their other partners.

Kukri Sports achieves 78% Sales Growth in the Middle East

Sales figures have hit unprecedented record levels for Kukri Sports in the Middle East, with sales rising by 78% across the region in FY2022

The company is poised to see further growth in 2023, as it extends long-term agreements with prestigious partners, including Dubai College and British School Al Khubairat, both renowned for their exceptional sporting programs.

Kukri’s achievements in the region can be attributed to its unwavering dedication to providing elite-quality, bespoke sportswear to leading educational institutions, complemented by exceptional customer service. By focusing on these key values, Kukri Sports has cemented its position as a trusted and preferred choice among schools and colleges in the Middle East.

Arcadia Partnership Announcement

As Kukri looks ahead to the future, the business remains committed to further expanding its presence in the Middle East and are proud to announce our new 4-year partnership with Arcadia School, based in Dubai.

The partnership will see Kukri provide sportswear for both staff and students, across a wide variety of sports.

“This is an exciting new partnership for the UAE business, showcasing the bespoke capability and performance product that Kukri prides itself on. We’re looking forward to building the partnership with Arcadia, encouraging all pupils to be active and working alongside them to create a leading sporting programme”Kobus Cronje, Regional Manager – Kukri Sports.

If you are interested to find out more about how Kukri Sports could support your requirements in any location, Get in Touch

Special Olympics GB Partnership Announcement

Kukri Sports are proud to announce our new partnership with Special Olympics GB, ahead of this summer’s Special Olympics World Games.


As the new Official Kit Partner of Team Special Olympics GB for the next two years, Kukri will ensure that all 82 athletes (and unified partners), 35 coaches and eight support staff are supplied with its range of sportswear for the Special Olympics World Games.


As the new Official Kit Partner of Team Special Olympics GB for the next two years, Kukri Sports will ensure that all 82 athletes (and unified partners), 35 coaches and eight support staff are supplied with its range of sportswear for the Special Olympics World Games.


As the biggest inclusive sporting event of 2023, Berlin 2023 opens at the Olympiastadion Berlin on 17 June and will see more than 7,000 athletes with intellectual disabilities compete in 26 sports over nine days of competition.


Colin Dyer, Chief Executive of Special Olympics GB, said: “Team Special Olympics GB athletes are participating in 17 sports at Berlin 2023, so it’s great to know that they will be kitted out to perform in the best possible way.


Kukri Sports is one of the world’s most respected performance sportswear brands and it works with multiple teams and athletes at elite and grassroots level. We’re very excited to secure this new partnership and to work with the Kukri team on at least three major events in the Special Olympics GB major events calendar.”


Kukri Sports, which has released three items for Team Special Olympics GB supporters in its online store, will also supply for the 2024 National Winter Games and the 2025 World Winter Games through the partnership.


Josh Beal, Sales Director at Kukri Sports, said: “We are incredibly proud to have been chosen as the sportswear partner of Team Special Olympics GB at the Berlin 2023 Special Olympics World Games.


It’s an honour to see our products worn by such talented athletes on a world stage. We believe that our high-performance sportswear will help the team achieve their best results and are delighted to be part of the event. We will be cheering the team on every step of the way
.”


Team Special Olympics GB athletes participating at Berlin 2023 are part of the 6,500 athletes who regularly engage in sporting opportunities across England, Scotland and Wales.


Across the United Kingdom, Special Olympics GB is the largest provider of year-round sports training and competition for children and adults of all abilities with intellectual disabilities. Its registered athletes participate at one of the 95 accredited programmes, which are delivered by a devoted team of around 3,500 volunteers.

About Special Olympics GB


• Special Olympics Great Britain (GB), set up in 1978, is a non-profit charity which provides year-round sports coaching and athletic competition in summer and winter sports for children and adults with intellectual disabilities.


• Special Olympics GB currently has 95 accredited programmes in England, Scotland and Wales and provides coaching and competition opportunities in 27 sports. These programmes are run by over 3,500 volunteers who support more than 6,500 athletes with intellectual disabilities to take part.


• Special Olympics GB is more than just an opportunity to take part in sport – it transforms lives.  It provides opportunities to increase confidence, realise potential, develop physical fitness and mental well-being, demonstrate courage and experience new friendships.  And above all for both athletes and their families – to have some FUN.


• The work of Special Olympics GB is currently funded by individuals, trust and corporate donations and financial support is crucial to enable us to continue our work.


• Over a quarter of British adults (27%) have had heard of Special Olympics GB and 98% think that it is an inspirational organisation. (Two Circles, National Representative Omnibus Survey for Special Olympics GB) 


About Special Olympics


• Special Olympics is a global, IOC (International Olympic Committee) recognised organization.


• Founded in 1968 by Eunice Kennedy Shriver to end discrimination against people with intellectual disabilities, Special Olympics now reaches more than five million athletes in over 190 countries.


• Unlike the Olympics and Paralympics which focuses on elite sport with events every four years, Special Olympics aims to offer opportunities for athletes of ALL abilities to take part in a range of sport every day of the week, every week of the year.


• About Intellectual Disability


• An intellectual disability (ID) is: ‘A significantly reduced ability to understand new or complex information, to learn new skills (impaired intelligence) with a reduced ability to cope independently (impaired social functioning) which started before adulthood, with a lasting effect on development’ Source: Department of Health (2001) Valuing People.


• There are an estimated 1.5 million people with intellectual disabilities in Great Britain (Source: Papworth Trust 2010).


• Two hundred babies are born each week with intellectual disabilities in the UK (Source: Papworth Trust 2010).


• Eight out of ten children with intellectual disabilities are bullied and ALL are socially excluded. (Source: Mencap 2007).


• Changing social activities and a changing environment mean that younger generations* have more of a connection to or are aware of people with ID (*under 45 years old). (Two Circles, National Representative Omnibus Survey for Special Olympics GB)