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Behind The Seams: Kukri Sports Is More Than Your Average Sports Brand

In the world of sports, where the spotlight shines on the stars, it’s the unseen dedication and expertise that truly powers every performance. Join us as we peel back the layers and delve into what happens “behind the seams,” spotlighting the craftsmanship that fuels our passion for bespoke sportswear.

For 25 years, Kukri Sports has been a pioneer in sportswear innovation, but our true essence lies in the craftsmanship woven into every fiber of our business.

At the core of our operations is a customer-focused team, each a specialist in their role. From visionary designers who create impressive designs to precision pattern-makers who translate these concepts into tangible form, every stitch stands as a testament to their expertise. It’s an intricate operation where each thread weaves a narrative of our steadfast dedication to excellence.

But we’re not just about crafting apparel; we’re about empowering athletes to soar. Recognising that every sport, team, and athlete is unique, we tailor our solutions with precision. Through cutting-edge technology and a profound understanding of performance, we create bespoke sportswear that exceeds expectations. Whether it’s a jersey built for durability, a kit designed for aerodynamics, or a uniform optimised for agility, our custom-made sportswear is a testament to our relentless pursuit of excellence.

But our journey doesn’t end in the factory. We thrive on collaboration and partnerships, listening intently to the needs of sporting institutions and co-creating to bring their visions to life. It’s a bond of trust and fueled by a shared passion—a journey where we grow together.

As we look ahead, our commitment remains steadfast. We’re constantly pushing boundaries, exploring new materials, and pioneering techniques to redefine the future of sportswear. Yet, amidst the progress being made, one thing remains unchanged: our unwavering dedication to athletes.

Behind every victory, there’s a story—a testament to the individual spirit of those who dream of success. At Kukri Sports, we’re honored to support these stories, weaving our legacy behind the seams of sporting greatness. Join us on this exhilarating journey where craftsmanship meets passion, and together, let’s elevate the game to new heights and unleash greatness.

Get in touch and see how we can support you

Kukri Sports & Matrics Netball Club Extend Partnership, Boosting Netball’s Growth in Australia

Kukri Sports are delighted to announce a multi-year extension of its partnership with Matrics Netball Club, a powerhouse in the world of netball in Australia. This renewed commitment solidifies the relationship between the two entities and marks the beginning of an exciting new chapter in their collaboration.

Since the partnership began in 2013, Kukri Sports has provided Matrics Netball Club with market leading apparel, ensuring that players are equipped to perform at their best on the court, whilst looking great off it.

As part of the extended partnership, Kukri Sports will continue to work closely with Matrics Netball Club to develop customised teamwear tailored to the specific needs of the players. Additionally, both parties will collaborate on various initiatives aimed at promoting the sport of netball and fostering community engagement.

“We are thrilled to extend our partnership with Matrics Netball Club,” said Aaron Zwart, Sales Manager at Kukri Sports. “Over the years, we have witnessed the dedication and passion of the club’s members, and we are committed to supporting them in their pursuit of excellence. This extension represents our shared vision for the future of netball and underscores our ongoing commitment to providing athletes with the tools they need to succeed.”

Who are Matrics Netball Club

In 1972, students from Elizabeth High School, eager to play sports, formed Matrics Sports Club. Initially comprising basketball, tennis, and netball teams, the club’s focus gradually shifted to netball. Over the years, it became the leading Matrics Netball Club in South Australia, with matches held at the Netball SA stadium. The club fields premier league and reserve teams in state competitions, boasting over 200 championship titles. With a strong presence in both senior and junior divisions, Matrics competes in various competitions, fostering talent from young ages to adulthood. Beyond netball, Matrics emphasizes personal development and community connection, providing a supportive environment for its members. Find Out More

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The renewed partnership between Kukri Sports and Matrics Netball Club exemplifies a shared commitment to excellence, teamwork, and innovation. As they embark on this new chapter together, both parties are confident that their continued collaboration will yield even greater success both on and off the court.

If you are interested in partnering with Kukri Sports or have inquiries regarding your kit requirements, feel free to Get In Touch.

KUKRI SPORTS CELEBRATES 25 YEARS: A LEGACY OF PARTNERSHIPS, INNOVATION AND GROWTH

This year, Kukri Sports celebrates 25 years of innovation and dedication to the global sporting community.

For 25 years, we have improved athletes’ performance and style across various sports, building strong global partnerships with educational institutions, national governing bodies, and professional clubs. These relationships have established us as a leading supplier of multi-sports sportswear, empowering communities and individuals in their sporting endeavours.

Supporting a wide range of sports

We play a pivotal role in supporting athletes across a wide range of sports, including Rugby, Cricket, Netball, Athletics, Gymnastics, and Hockey.

Over the years, we have been the official partner and merchandise supplier for prestigious events and teams such as the Hong Kong Sevens, Waikato Rugby and Team Canada.

Our expansion into various sports reflects our commitment to meeting athletes’ evolving needs, evidenced by partnerships with England Athletics and England Lacrosse, as well as British Fencing and British Wrestling, who we partnered with in 2022.

Last year, we expanded our support to the Barbados Olympic Association, and this year, we announced a new partnership with Pickleball Ireland, providing support for the inaugural Pickleball Ireland National Championships which saw over 500 pickleball enthusiasts compete.

Innovative Kit Developments

We have continuously pushed boundaries in kit development, producing and sourcing over 13 million garments to partners across the globe.

We develop innovative solutions to help athletes perform their best, from moisture-wicking fabrics to advanced temperature control.

Our commitment to ongoing improvement extends to sustainability, prioritizing the use of eco-friendly materials in all our sportswear. Our sustainable range, launched in 2021, integrates eco-friendly production processes, ensuring durability change, making our sportswear suitable for athletes across a variety of sports. Find out more here.

Expanding our global presence

From our origins in the United Kingdom, we have expanded our reach over the past 25 years, establishing a strong presence in key regions worldwide, including most recently Saudi Arabia, China and South Africa.

We also have offices in regions such as Asia, Australia and New Zealand, Canada and Ireland and the Middle East.

Reflecting on a significant milestone for the business, Andrew Ronnie, Group CEO at Kukri Sports, said “Celebrating 25 years of Kukri Sports fills us with immense pride. From our start producing bespoke teamwear since 1999, our mission to empower athletes remains unchanged. This milestone reflects the dedication of our team, partners, and the athletes who trust Kukri. We look forward to continuing innovating, expanding, and making a positive impact on sports worldwide.”

Celebrating 25 Years of Sporting Excellence

As we commemorate our 25th year anniversary, we look forward to the next chapter of innovation, collaboration, and sporting excellence. With a legacy built on passion and performance, we remain dedicated to empowering athletes to participate in sport and reach new heights, regardless of their ability, age or gender.

MENTAL HEALTH AWARENESS WEEK: PARTNER ATHLETES SHARE INSPIRING STORIES

In the pursuit of victory, athletes endure physical challenges, yet often grapple with unseen mental struggles. Recognising this, Kukri Sports collaborates with its diverse partner teams to help destigmatize mental health and empower athletes both on and off the field.

During Mental Health Awareness Week, athletes from our partner teams shared their personal journeys.

Hong Kong China Rugby (Asia)

Kukri Sports proudly supports the Hong Kong China Men’s and Women’s teams, enabling them to excel at the Hong Kong Sevens (HK7s).

Read more about this year’s tournament.

Representing Hong Kong on the international stage comes with a unique set of mental demands.

“Some of the most obvious challenged I faced were during major injuries,” said Chloe Chan, HKC Women’s Sevens player.

“Feeling isolated when the team is training or competing was tough, but I learned to switch off and spend time with loved ones. Journaling my milestones helped me stay positive and overcome obstacles.”

Max Denmark, HKC Sevens Men’s player, added: “My biggest challenge was losing an Olympic qualifier early in my career. I felt a heavy burden and disconnected for a long time. But after seeking help from a therapist, I learned to let go and move on. It was tough, but I came out stronger.

“Every athlete faces challenges, and it’s okay to seek help. We shouldn’t feel like we have to deal with everything alone.”

UBC Women’s Rugby (Canada)

As a proud partner of the UBC Women’s Rugby team, we collaborate with the team on their playing kit and specific rugby apparel, ensuring it is durable and comfortable for the players. The team has enjoyed great success over recen, being crowned Canada West Women’s Rugby Champions in 2019, 2020, 2021, and 2023.

Speaking on the importance of mental health in sport, Dean Murten, Head Coach of UBC Rugby’s Ladies Team, said “We have an open-door policy so athletes can talk with coaches at any time.

“These athletes are first and foremost people; they are under large amounts of pressure to perform. The more awareness and letting them know it’s good to talk helps them stay in a positive state of mind.”

Dean also praised Kukri’s impact on the wider support they provide to help with athletes’ mental health. “Partners like Kukri are great as they offer scholarships that provide financial support to student athletes, allowing them to dedicate the required time to their education and sport without added pressure.”

Read more about UBC Thunderbirds’ mental health initiative.

Watch the video here.

Kieran Molloy (Ireland)

Kukri Ambassador Kieran Molloy, an exciting Irish professional boxer, shares his journey and underscores the importance of communication and support amidst pressures.

“As an athlete I’ve been through many ups and downs.

“I like to always remember why I am doing this. To see the pride in my parents’ eyes after a victory means everything to me and keeps me motivated.

“It’s important to let people who are close to you know how you are feeling. There’s a lot of pressures & expectations on athletes that can be difficult to deal with, but at the end of the day we are all human beings and have the same feelings as everyone else.”

Mental health is key to unlocking an athlete’s potential. By fostering open conversations and providing necessary resources, we are committed to helping athletes across sports thrive on and off the field.

For more information on how we can help you with your sportswear needs, get in touch.

If you need mental health support, reach out to your primary healthcare provider for guidance. You can also call Samaritans on 116 123 or click here to view the full list.

GET FIT MONTH: PROMOTING A HEALTHIER LIFESTYLE

Kukri Sports is thrilled to unveil its latest campaign, Get Fit month. Set to unfold throughout April to coincide with lighter nights and better weather, this initiative aims to ignite a passion for exercise and shine a spotlight on the many benefits of a healthier lifestyle.

As a leading provider of sportswear that empowers athletes worldwide, we are excited to bring you an entire month of content dedicated to providing tips, advice, and inspiration directly from our professional partners who embody the spirit of dedication and perseverance, alongside highlighting the products that bring out the best in our athletes, wherever you are on your fitness journey.

Our goal is to empower you with the knowledge and motivation you need to reach new heights in your personal fitness goals. From workout inspiration, nutrition tips, injury prevention and mental resilience, we’ve got you covered.

Kukri continues to champion a healthy and active lifestyle on a daily basis by:

Providing Quality Sportswear

Our high-quality sportswear is meticulously engineered for comfort and durability, empowering athletes to move with confidence and ease during workouts and sporting activities.

Innovative Designs

With a strong focus on innovation, we continually develop cutting-edge designs that blend style with functionality, ensuring that individuals look and feel their best while staying active and participating in their sport.

Supporting further initiatives

We are committed to fuelling athletes’ success beyond providing sportswear, aiming to contribute to their holistic development by providing financial support for a wide range of initiatives.

“We firmly believe that a healthy lifestyle is fundamental to overall well-being, and at Kukri Sports, we are committed to empowering individuals to lead happier, healthier lives.” – Andrew Ronnie, Group CEO at Kukri Sports.

Follow us throughout April as we showcase expert advice from professionals and give an insight into our athletes’ training routines. Whether you are a seasoned athlete or just beginning your fitness journey, join us on this exciting move towards a healthier, more active tomorrow.

For more information and to stay updated on “Get Fit Month” events and activities, visit the news section of our website and follow us on social media.

Kukri Sports: Expanding into New Territories, Empowering Athletes Worldwide

As a leading bespoke sportswear provider for the last 25 years, Kukri Sports is embarking on an exciting journey of expansion into new territories, including Saudi Arabia, China and South Africa. With a strong presence already established in Canada, Ireland, the UK, the Middle East, Asia, Australia, and New Zealand, Kukri is well-equipped to extend its global reach and offer unparalleled support to athletes, clubs, and educational providers in these dynamic regions.

In regions like Saudi Arabia, where sports participation is experiencing significant growth and diversification, Kukri’ expansion promises to meet the rising demand for high-quality sportswear. By offering personalized design consultations, efficient logistics, and distribution channels, Kukri ensures that athletes in Saudi Arabia have access to apparel that not only meets their performance needs but also reflects their unique identity and aspirations.

Similarly, in South Africa, a country renowned for its passionate sports culture and rich sporting heritage, Kukri’s entry into the market opens doors for local clubs and schools to access world-class sportswear solutions. By understanding the specific challenges and aspirations of the South African sporting community, Kukri Sports is well-positioned to provide tailored support that facilitates growth and success at all levels of the sports ecosystem.

“I am thrilled by Kukri Sports’ expansion into Saudi Arabia, China and South Africa. Our commitment to excellence and passion for empowering athletes transcend borders, and we are excited to bring our top-quality sportswear and unwavering support to these dynamic regions, fostering growth and success at every level of the sporting community.” – Andrew Ronnie, CEO of Kukri Sports

As Kukri Sports continues to push boundaries and expand its reach into new frontiers, one thing remains constant: their unwavering dedication to excellence and their belief in the transformative power of sport. In Saudi Arabia, China, South Africa, and beyond, Kukri Sports is not just outfitting athletes; they’re shaping the future of sports and inspiring a new generation of champions across continents.

RISING BOXING STAR EXTENDS PARTNERSHIP WITH KUKRI SPORTS

Kukri Sports is thrilled to announce the extension of its partnership with rising Irish boxing star, Kieran Molloy.

The new agreement solidifies our commitment to supporting Kieran in his development, and highlights our dedication to supporting talented athletes on their journey to greatness.

Kieran, a professional boxer from Galway, Ireland, has emerged as one of the most promising talents in the world of boxing. With an impressive record of victories under his belt, including notable wins in national and international competitions, Molloy continues to capture the attention of boxing fans with his exceptional skill and exciting in-ring performances.

The 25-year-old will be hoping to build on his impressive record after pushing his slate to 7-0 as a professional with a round one technical knockout victory over Daniel Sostre on his U.S. debut in Boston.

“I am delighted to be extending my partnership with Kukri Sports”, said Kieran Molloy.

“They continue to provide me with unparalleled quality Boxing sportswear and embody the values of passion, ambition, professionalism and inclusivity.

These attributes mirror my own version for my future in Boxing, a vision where hard work, attention to detail, dedication and teamwork will lead me to No.1 in the world.”

As part of the extended partnership, Kukri will continue to provide Molloy with high-quality training and fight wear tailored to enhance his performance.

Kukri also recently launched the official Kieran Molloy Range, which includes t-shirts, hoodies and sweatshirts, with each piece designed to embody the tenacity and determination that defines Kieran.

Shop the Kieran Molloy merchandise range.

“We are thrilled to continue our partnership with Kieran Molloy,” said Andrew Ronnie, Group CEO at Kukri Sports. “He exemplifies the dedication, talent, and passion that we admire in athletes, and we are proud to support him on his journey to becoming a boxing superstar.

The launch of the Kieran Molloy merchandise range further strengthens our commitment to providing his fans with innovative and stylish sportswear, whilst also supporting him throughout his exciting journey.”

Kieran, who recently signed a deal with GBM Sports, will next feature on 20 April at the Magna Centre in Rotherham.

For more information about Kieran, click here.

Follow Kieran on social media:

UNLOCKING ATHLETIC POTENTIAL: THE PSYCHOLOGY BEHIND OUR SPORTSWEAR

In the dynamic world of sports, psychology plays a pivotal role in shaping athletes’ performance and mindset. Understanding this fundamental connection, Kukri Sports recognises that sportswear isn’t just about style; it’s a strategic tool that empowers athletes to excel in their sport.

Partnering with prestigious institutions such as the Hong Kong Sevens, we provide elite sportswear that elevates performance and fosters team spirit.

Athletes are not just physical entities; their mental state significantly influences their performance. From motivation and application to resilience and determination, psychology underpins every aspect of athletic achievement.

Sportswear is more than just clothing; it’s a symbol of pride, togetherness and identity that each individual represents. The right sportswear provides athletes with comfort, enabling them to perform at their peak in their sport.

At Kukri, we meticulously integrate psychological principles into the design and production of our partner’s kits. Each garment is crafted with precision to enhance performance, boost confidence and enhance team unity, ensuring that athletes feel empowered both mentally and physically when stepping out onto the pitch.

Our latest design for Loughborough Lightning Netball team’s new dress incorporates a sense of pride, championing their 2023 Netball Super League triumph by adding an additional lightning bolt which represents how many titles they have won to date.

This design fills them with pride, celebrating their hard-won achievements. It reminds them of the journey they’ve taken, with its highs and lows, to reach greatness.

“Kukri is a fantastic brand that consistently plays a huge part in our performances each season”, added Victoria Burgess, Head Coach at Loughborough Lightning Netball Team. “The pride the athletes feel when putting on the Lightning dress is inspiring, and their focus on producing the best apparel for our athletes is vital, the design and comfort of the dresses plays a critical part in us allowing to produce consistent performances.

Through our ongoing exploration of sports psychology, Kukri remains committed to empowering athletes to conquer challenges and achieve greatness.

Ready to unlock your full potential? Join the ranks of athletes who trust us to elevate their performance. Contact us today to discover how our sportswear can fuel your success.

CELEBRATING WOMEN IN SPORT: EMPOWERING ATHLETES WORLDWIDE

In celebration of International Women’s Day, Kukri Sports reaffirms its commitment to empowering and supporting women in sports.

With a proud history of supporting female athletes across multiple sports for 25 years, Kukri recognises the vital role women play in driving innovation, leadership and excellence in the sporting world.

International Women’s Day serves as a poignant reminder of the progress made towards gender equality. Kukri recognises the importance of creating a level playing field for women in sport, with the hope that creating innovative designs will inspire the next generation of female athletes.

In line with its commitment to women in sport, Kukri has undertaken various initiatives to support and empower female athletes, including:

Sponsorship & Partnership:

As a leading sportswear supplier, Kukri continues to extend its reach across multiple sports, from England Lacrosse to UBC Women’s Rugby team based in Vancouver, Canada.

Kukri is also extending its offer beyond supply elite sportswear, helping to provide support for athletes in their wider development. This is shown through our long-standing partnership with Pegasus Hockey Club, one of the most successful clubs in the history of Irish Hockey.

In our partnership with the all-Women’s club, over 5,000 kits have been meticulously crafted for peak performance and have inspired countless players, some of which have gone on to triumph at international level.

Read more about the partnership.

Customised Sportswear:

From elite athletes to grassroots, Kukri ensures that women have access to sportswear that enhances their performance and confidence on and off the field.

Every kit has a story, from Rugby School’s interconnected jigsaw pieces forming a complete individual wearing the kit, to featuring all affiliated clubs with the Yorkshire Cricket Board that have a women’s and/or girls’ section on Northern Diamonds’ T20 Vitality Blast shirt design.

Scholarship Fund Contributions:

Kukri has also invested in scholarship funds for several of its partner universities, helping students to pursue and achieve their performance related goals in their selected sports.

At Worcester University, over 61 students are benefitting from the scholarship, including second year Sport and Exercise Student, Niamh Williams, who has gone on to represent England U20’s rugby team.

Supporting Athletes’ Performance:

Kukri is also involved in various initiatives with partners to support athletes’ performance, such as providing philanthropic funding for Loughborough University to support their joint study with West Ham United women’s team.

This three-year study aims to make a tangible contribution to women’s sport by investigating the performance characteristics of female footballers from youth age to first-team level.

Read more about the groundbreaking study here.

“We’re all incredibly proud of the unique sporting ecosystem at Loughborough University that undoubtedly contributes to women’s sport“, said Richard Wheater, Director of Sport at Loughborough University.

“Our partnership with Kurki Sports plays a key role in this vision and we’re thrilled to be working collaboratively as women’s sport continues to flourish.”

“At Kukri, we firmly believe that every athlete, regardless of gender, deserves equal opportunities to succeed. We are fully committed to not just supplying elite kit across multiple sports, but also offering support through other empowering initiatives that will enable women to thrive and showcase their talents.” – Andrew Ronnie, Group CEO at Kukri Sports.

Kukri reaffirms its commitment to empowering women in sport and driving positive change within the sporting landscape. By consistently advocating and offering our support, our commitment persists in shaping a future where women enjoy equal opportunities to excel in their chosen sport.

 For more information on how we can help you, get in touch.