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As 2025 comes to a close, Kukri Sports is reflecting on a year of real progress, strengthened partnerships and continued commitment to supporting athletes worldwide.
Sustained Growth Across Global Partnerships:
Throughout the year, Kukri welcomed over 25 new partnerships and renewed over 15 long-standing partnerships worldwide. These developments reflect the brand’s commitment to delivering innovative, performance-driven sportswear to teams from grassroots to elite.
A key milestone in 2025 was the formation of a strategic partnership with Sportz88, helping to support Kukri’s long-term ambitions to enhance its presence and capabilities across Europe.
New partnerships spanned multiple regions, including British Rowing, Volleyball England, Dubai Hurricanes and Hong Kong Squash, as well as new regional partnerships including AusCycling and more.
Key partnership renewals also included Team England, Commonwealth Games Canada, England Athletics and British Wheelchair Basketball, all of which highlight the brand’s reputation as a trusted sportswear supplier for hundreds of different sports.
The ambassador programme also expanded, welcoming two inspirational athletes – nine-time Paralympic champion Hannah Cockroft, and Britain’s first-ever tumbling World Games champion Megan Kealy.
Celebrating Partner Achievements:
Across 2025, many Kukri partners recorded notable achievements and milestones, including:
– Australia Cycling: Squads triumphed at this year’s UCI Track World Championships, with the men’s team winning silver and the women’s team winning a team sprint bronze medal for the second consecutive year.
– Somerset CCC: Vitality Blast champions and inaugural season for the women’s team.
– British Rowing: World Rowing Cup winners and successful defence of European Championship title.
– Loughborough University: Won their 44th consecutive BUCS title.
– British Wheelchair Basketball: Silver medals for both squads at the IWBF European Championships.
– Loughborough Lightning: NXT Gen team secured their first-ever NSL title, with the senior team reaching their fifth consecutive grand final.
– Dubai College: U19 Girls rugby team were crowned Gulf Dubai 7s champions.
– Dubai Hurricanes: Men’s team were crowned Gulf Men’s League Champions at the Dubai 7s.
– UBC Women’s Rugby: Crowned back-to-back U Sports Women’s Rugby national champions.
– Waikato Rugby: FPC squad claimed back-to-back Premiership titles.
These achievements reflect the dedication of the athletes and support teams Kukri works alongside and the collaborative approach taken to performance apparel.
Commitment to Inclusivity, Community & Athlete Development:
Kukri continued its commitment to EDI and community impact through several initiatives, including:
– Supporting Belfast City Marathon with official participant and training kit
– Designing adaptable kit for Oshawa Vikings’ mixed ability squads competing in Spain
– Creating bespoke kit for the 26 Mountains 2 Mayo challenge in support of Cancer Fund for Children
– Ongoing support for Dubai 7s supplying bespoke sportswear for over 25 partner teams
– Strengthening off-field support for schools and universities through hardship funds, internships and ambassador opportunities
Looking Ahead to 2026:
Heading into 2026, Kukri is preparing for another positive year, including supporting partners competing at the upcoming Commonwealth Games.
Continued investment in product development, service enhancement and global operations will remain central to the brand’s focus.
Andy Ronnie, Group CEO at Kukri Sports, said “2025 has been a year of steady progress across the business. From welcoming new partners to supporting long-standing relationships, we’re proud of the work our teams have delivered.
“As we look to 2026, our commitment remains the same: to support athletes and organisations with reliable, high-quality sportswear and to keep building on the foundations we’ve set.”
Chris Marshall, Group COO added, “This year has highlighted the value of strong relationships and operational consistency. Our teams globally have continued to refine processes and enhance service levels to ensure our partners receive the support they expect. We look forward to developing this further in 2026.”
For teams, organisations and institutions seeking a high-performance, athlete-focused sportswear partner, find out more and get in touch with us today.