{"id":48795,"date":"2025-06-30T09:00:00","date_gmt":"2025-06-30T08:00:00","guid":{"rendered":"https:\/\/www.kukrisports.com\/uk\/?p=48795"},"modified":"2025-06-20T10:52:23","modified_gmt":"2025-06-20T09:52:23","slug":"elite-athletes-motivation-performance","status":"publish","type":"post","link":"https:\/\/www.kukrisports.com\/uk\/news\/elite-athletes-motivation-performance\/","title":{"rendered":"The Power of Motivation: How Elite Athletes Stay Driven to Perform"},"content":{"rendered":"\n<p>Whether it\u2019s chasing a new personal best, returning from injury, or representing their country, sport is about more than talent or physical ability, but also the inner mindset that keeps athletes going through challenges, setbacks and pressure.<\/p>\n\n\n\n<p>As a global sportswear provider, we&#8217;re committed to supporting this whole journey by providing innovative, high-performance kit that helps athletes feel confident, focused and empowered to perform at their best.<\/p>\n\n\n\n<p>We spoke with four of our elite ambassadors \u2013 nine-time Paralympic champion Hannah Cockroft CBE, world number ten ranked beach volleyball duo the Bello Brothers and England Lacrosse international Liv Thomas to explore how they stay motivated.<\/p>\n\n\n\n<p><strong>Hannah Cockroft CBE<\/strong><\/p>\n\n\n\n<p><em>\u201cMindset plays a massive role in my training and competition. It\u2019s so hard to get a good session in when your mind is determined not to enjoy it,\u201d <\/em>she said.<\/p>\n\n\n\n<p><em>\u201cI truly believe that 50% of winning is believing you can.\u201d<\/em><\/p>\n\n\n\n<p>To sharpen that belief, Hannah uses visualisation to prepare mentally for each race, allowing her to focus and eliminate distractions.<\/p>\n\n\n\n<p>When it comes to performance wear, practicality and psychology are equally important.<\/p>\n\n\n\n<p><em>\u201cI need clothing that works with my race chair and doesn\u2019t distract me mid-session.<\/em><\/p>\n\n\n\n<p><em>\u201cIt\u2019s also about looking elite, because when you look the part, you feel the part.\u201d<\/em><\/p>\n\n\n\n<p><strong>Javier &amp; Joa Bello<\/strong><\/p>\n\n\n\n<p>For the Bello Brothers, mental preparation is at the core of their world-class performance, beginning long before the first serve.<\/p>\n\n\n\n<p><em>\u201cWe always begin tournament days with a morning activation \u2014 light training, scouting opponents, and setting a game plan. That structure gives us confidence and helps manage pressure.\u201d<\/em><\/p>\n\n\n\n<p>As brothers and teammates, their unique connection fuels their performance.<\/p>\n\n\n\n<p><em>\u201cIn beach volleyball it\u2019s just the two of us \u2014 no coach, no substitutions. Trust is one of our biggest strengths. It\u2019s taken years to build that bond.\u201d<\/em><\/p>\n\n\n\n<p><strong>Liv Thomas<\/strong><\/p>\n\n\n\n<p>After two major injuries in just 18 months, Liv knows exactly how motivation and resilience intertwine.<\/p>\n\n\n\n<p><em>\u201cStaying in touch with my teammates and sharing my journey online helped me stay accountable and reminded me of how far I\u2019d come,\u201d <\/em>Liv reflects.<\/p>\n\n\n\n<p>Returning to the international stage has given her a new appreciation for the sport.<\/p>\n\n\n\n<p><em>\u201cI\u2019ve become so much more grateful for every time I get to step on the pitch.<\/em><\/p>\n\n\n\n<p><em>\u201cPutting on that England shirt again was such a powerful moment. Wearing it just motivates me to keep working and to never take it for granted.\u201d<\/em><\/p>\n\n\n\n<p><strong>What Motivation Means to Them<\/strong><\/p>\n\n\n\n<p>We asked each athlete to sum up what motivation in sport means to them:<\/p>\n\n\n\n<p>&#8211; <strong>Hannah Cockroft CBE: <\/strong><em>\u201cMotivation is waking up every day and wanting to be better than yesterday.\u201d<\/em><\/p>\n\n\n\n<p>&#8211; <strong>Javier &amp; Joa Bello: <\/strong><em>\u201cIt\u2019s the drive to prove to ourselves that we belong with the best.\u201d<\/em><\/p>\n\n\n\n<p>&#8211; <strong>Liv Thomas: <\/strong><em>\u201cMotivation is knowing how far I\u2019ve come and how far I still want to go.\u201d<\/em><\/p>\n\n\n\n<p><strong>Motivation, powered by performance<\/strong><\/p>\n\n\n\n<p>Motivation looks different for every athlete \u2014 but mindset is what drives progress. Kukri is proud to support athletes through every step of their journey, with sportswear that empowers them to perform, focus, and keep moving forward.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.kukrisports.com\/uk\/ambassadors\/\">Find out more about our ambassadors<\/a><\/p>\n\n\n\n<p>Want to know how we can help you? <a href=\"https:\/\/www.kukrisports.com\/uk\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get in touch with us today<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether it\u2019s chasing a new personal best, returning from injury, or representing their country, sport is about more than talent or physical ability, but also the inner mindset that keeps athletes going through challenges, setbacks and pressure. As a global sportswear provider, we&#8217;re committed to supporting this whole journey by providing innovative, high-performance kit that [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":48799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[7],"class_list":["post-48795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-united-kingdom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Power of Motivation: How Elite Athletes Stay Driven to Perform<\/title>\n<meta name=\"description\" content=\"We spoke with four of our elite ambassadors to explore how they stay motivated in sport, and what it means to them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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