{"id":111891,"date":"2026-10-14T09:34:54","date_gmt":"2026-10-14T08:34:54","guid":{"rendered":"https:\/\/www.kukrisports.com\/uk\/?p=111891"},"modified":"2026-10-14T09:34:54","modified_gmt":"2026-10-14T08:34:54","slug":"representation-makes-a-big-difference-jaeda-lei-jeffers-on-tumbling-role-models-belonging","status":"publish","type":"post","link":"https:\/\/www.kukrisports.com\/uk\/news\/representation-makes-a-big-difference-jaeda-lei-jeffers-on-tumbling-role-models-belonging\/","title":{"rendered":"\u201cRepresentation Makes a Big Difference\u201d: Jaeda-Lei Jeffers on Tumbling, Role Models &amp; Belonging"},"content":{"rendered":"<div class=\"lazyblock-slideshow-news-ZqDI1Y wp-block-lazyblock-slideshow-news\">\t\t<div class=\"fullwidth\">\n\t\t\t<div class=\"big-slider new-slider stretchout \">\n\t\t\t\t<div class=\"slides\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide  \">\n\t\t\t\t\t\t\t\t<div class=\"desktop-slide\" style=\"background-image: url('https:\/\/www.kukrisports.com\/uk\/wp-content\/uploads\/sites\/3\/2026\/10\/Kukri_JAEDA_Desktop-Banner-2560-x-860.jpg'); background-position: 50% 50%;\"> <\/div>\n\t\t\t\t\t\t\t\t<div class=\"mobile-slide\" style=\"background-image: url('https:\/\/www.kukrisports.com\/uk\/wp-content\/uploads\/sites\/3\/2026\/10\/Kukri_JAEDA_Mobile-Banner-1080x1660-1.jpg'); background-position: 50% 50%;\"> <\/div>\n\t\t\t\t\t\t\t\t<div class=\"slide-overlay\"> <\/div>\n\t\t\t\t\t\t\t\t<div class=\"slide-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"slidecopy \">\n\t\t\t\t\t\t\t\t\t\t<div class=\"slidecopy-copy\">\n\t\t\t\t\t\t\t\t\t\t\t<strong>\u201cRepresentation Makes a Big Difference\u201d: Jaeda-Lei Jeffers on Tumbling, Role Models &amp; Belonging<\/strong>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t    \t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<h2 class=\"news-date-header underline has-text-align-center\">\n\t\t\t<span class=\"posted-on\"><a href=\"https:\/\/www.kukrisports.com\/uk\/news\/representation-makes-a-big-difference-jaeda-lei-jeffers-on-tumbling-role-models-belonging\/\" rel=\"bookmark\"><time class=\"entry-date published updated\" datetime=\"2026-10-14T09:34:54+01:00\">14\/10\/2026<\/time><\/a><\/span>\t\t<\/h2>\n\t\t<div class=\"news-tags\">\n\t\t\t\tUnited Kingdom \t\t<\/div>\n\n\n\n\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>For Black History Month, Kukri is celebrating the athletes, role models and communities helping to shape the future of sport.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We spoke to elite tumbler Jaeda-Lei Jeffers about her journey and the people and experiences that have shaped it.<\/p>\n\n\n\n<h3 id=\"h-a-journey-that-started-with-a-try\" class=\"wp-block-heading\"><strong>A journey that started with a try<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jaeda\u2019s journey in tumbling began in 2012, when her recreational gymnastics coach spotted her potential. At the time, she had never heard of tumbling, but with the support of her parents, she decided to give it a go.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cI had no idea what tumbling was, but me and my parents decided there was no harm in seeing what it was about. I ended up really liking it and here we are 14 years later.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since then, Jaeda has gone on to compete at the highest level. As part of the women&#8217;s tumbling team, she helped secure silver at the 2025 World Championships and bronze at the European Championships.<\/p>\n\n\n\n<h3 id=\"h-the-importance-of-representation\" class=\"wp-block-heading\"><strong>The importance of representation<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For Jaeda, being a Black athlete means embracing her identity while helping young athletes see what they can achieve.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.kukrisports.com\/uk\/wp-content\/uploads\/sites\/3\/2026\/10\/Untitled-design.png\" alt=\"\" class=\"wp-image-111905\" srcset=\"https:\/\/www.kukrisports.com\/uk\/wp-content\/uploads\/sites\/3\/2026\/10\/Untitled-design.png 1080w, https:\/\/www.kukrisports.com\/uk\/wp-content\/uploads\/sites\/3\/2026\/10\/Untitled-design-720x720.png 720w, https:\/\/www.kukrisports.com\/uk\/wp-content\/uploads\/sites\/3\/2026\/10\/Untitled-design-768x768.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/britishgymnastics.sharepoint.com\/sites\/Marketing-Communications\/_layouts\/15\/guestaccess.aspx?share=IgAXp_9DDllCSLA8SdZOCGr1AWFaDNym5gvHMoIAoEHtt3w&amp;email=dan.woffenden%40kukrisports.com&amp;e=UtFg2o\">\u00a0<\/a><em>\u201cBeing a Black athlete to me means representing more than just myself. It\u2019s about embracing my identity and being proud of where I come from.\u201d<\/em><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Having experienced limited representation growing up in the sport, Jaeda understands how powerful it can be to see someone with a similar background succeed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cI think it\u2019s incredibly important for young athletes today to be able to look up to someone who looks like them or comes from a similar background.\u201d<\/em><\/p>\n\n\n\n<h3 id=\"h-inspired-by-those-who-came-before\" class=\"wp-block-heading\"><strong>Inspired by those who came before<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fellow tumbler Naana Oppon has been a big inspiration to Jaeda. Despite being just a year older, Naana&#8217;s achievements and confidence made a lasting impression on Jaeda when they competed against each other growing up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSeeing another Black athlete excelling in a sport has shown me what is possible and given me someone to look up to.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now close friends, their journeys have developed alongside one another, making that inspiration even more meaningful.<\/p>\n\n\n\n<h3 id=\"h-the-people-behind-the-journey\" class=\"wp-block-heading\"><strong>The people behind the journey<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jaeda credits her parents as her biggest supporters, always backing her decisions and making sure she knows they are in her corner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Representing Great Britain is another source of pride.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWearing the GB kit and representing me and my team is honestly such an amazing feeling.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the official teamwear partner to British Gymnastics across all disciplines and age groups, Kukri is proud to support the athletes who represent Great Britain.<\/p>\n\n\n\n<h3 id=\"h-a-message-to-the-next-generation\" class=\"wp-block-heading\"><strong>A message to the next generation<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jaeda&#8217;s advice to young Black athletes is simple: enjoy the journey, keep working hard and persevere through challenges.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThere may be some obstacles and struggles along the way but keep working hard because the hard work will pay off and it will get noticed.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This Black History Month, Kukri is proud to celebrate Jaeda\u2019s journey, achievements and ambition to inspire the next generation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For Black History Month, Kukri is celebrating the athletes, role models and communities helping to shape the future of sport. We spoke to elite tumbler Jaeda-Lei Jeffers about her journey and the people and experiences that have shaped it. A journey that started with a try Jaeda\u2019s journey in tumbling began in 2012, when her [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":111899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fullwidthbanner":true,"footnotes":""},"categories":[1],"tags":[7],"class_list":["post-111891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-united-kingdom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u201cRepresentation Makes a Big Difference\u201d: Jaeda-Lei Jeffers on Tumbling, Role Models &amp; Belonging - Kukri UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kukrisports.com\/uk\/news\/representation-makes-a-big-difference-jaeda-lei-jeffers-on-tumbling-role-models-belonging\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cRepresentation Makes a Big Difference\u201d: Jaeda-Lei Jeffers on Tumbling, Role Models &amp; Belonging\" \/>\n<meta property=\"og:description\" content=\"For Black History Month, Kukri is celebrating the athletes, role models and communities helping to shape the future of sport. 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