{"id":9377,"date":"2025-05-30T10:00:00","date_gmt":"2025-05-30T09:00:00","guid":{"rendered":"https:\/\/www.kukrisports.com\/ca\/?p=9377"},"modified":"2025-05-28T09:59:10","modified_gmt":"2025-05-28T08:59:10","slug":"kukri-sports-announces-hannah-cockroft-new-ambassador","status":"publish","type":"post","link":"https:\/\/www.kukrisports.com\/ca\/news\/kukri-sports-announces-hannah-cockroft-new-ambassador\/","title":{"rendered":"Paralympic Icon Hannah Cockroft Joins Kukri Sports as New Ambassador"},"content":{"rendered":"\n<p><strong>Kukri Sports is thrilled to welcome one of Britain\u2019s most decorated para-athletes, Hannah Cockroft, as its newest brand ambassador, reinforcing the brand\u2019s commitment to inclusivity, performance and empowering athletes at every level.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-shared-vision-of-inclusion-and-excellence\"><strong>A Shared Vision of Inclusion and Excellence<\/strong><\/h3>\n\n\n\n<p>A nine-time Paralympic champion, multiple world-record holder and trailblazer in para-sport, Hannah has been a dominant force in wheelchair racing since making her debut for Great Britain at the age of 18.<\/p>\n\n\n\n<p>Her career has long been connected to the national athletics system in the UK, including events supported by England Athletics and British Athletics. Through domestic competitions, talent pathways and advocacy for para-athletes, Hannah has been a visible and vocal figure across the athletics landscape.<\/p>\n\n\n\n<p>As the official kit provider for England Athletics, Kukri has championed athletes like Hannah from grassroots through to elite level. This includes proud support for the Youth Talent Programme, which plays a vital role in developing young athletes, both able-bodied and para, as part of the England Athletics talent pathway.<\/p>\n\n\n\n<p>This shared, inclusive approach reflects Kukri\u2019s belief in championing potential across all disciplines, ensuring the next generation of stars has access to opportunity, resources and representation to help fulfil their potential.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-first-kit-provider-to-join-my-team-in-17-years\"><strong>\u201cThe First Kit Provider to Join My Team in 17 Years\u201d<\/strong><\/h3>\n\n\n\n<p><em>\u201cHaving the opportunity to be an ambassador for Kukri Sports is incredible \u2013 they\u2019re the first kit provider to join my team in 17 years,\u201d <\/em>Hannah said.<\/p>\n\n\n\n<p><em>\u201cIt means so much to me that they\u2019re supporting a para-athlete, a group who are so often overlooked.<\/em><\/p>\n\n\n\n<p><em>\u201cI find it amazing that Kukri supports athletes at all levels, because the grassroots element is so often ignored, so to be able to work with a brand who have the same values as me makes me feel proud.<\/em><\/p>\n\n\n\n<p><em>\u201cI\u2019m excited to work on developing the perfect kit for me, to gain new experiences, and to be part of something bigger than just sport.\u201d<\/em><\/p>\n\n\n\n<p>The announcement follows Kukri\u2019s partnership extension with Team England, where they will continue as the official kit supplier through to the 2026 Commonwealth Games in Scotland.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-legacy-of-dominance-on-the-global-stage\"><strong>A Legacy of Dominance on the Global Stage<\/strong><\/h3>\n\n\n\n<p>Nicknamed \u2018Hurricane Hannah\u2019 for her explosive power on the track, Hannah has delivered landmark moments throughout her illustrious career. She made her paralympic debut at the London 2012 Olympic Games, capturing gold in the T34 100m and 200m events, while setting two new paralympic records in the process.<\/p>\n\n\n\n<p>Her dominance continued with triple gold at the 2016 Rio Olympics and double gold in the 2024 Paralympic Games, bringing her paralympic gold medal tally to nine. She is also the most decorated British athlete in World<strong> <\/strong>Championship history, with 16 titles to her name.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img decoding=\"async\" src=\"https:\/\/www.kukrisports.com\/uk\/wp-content\/uploads\/sites\/3\/2025\/05\/image-2.jpeg\" alt=\"\" class=\"wp-image-47091\"\/><\/figure>\n\n\n\n<p>Currently, she holds the T34 world records for 100m, 200m, 400m, 800m and 1500m\u2014an unprecedented feat. In 2022, Hannah was appointed OBE in the King\u2019s New Year Honours followed by CBE in last year&#8217;s New Year Honours list, recognising not only her sporting excellence but her tireless advocacy for inclusion and representation in sport.<\/p>\n\n\n\n<p>She was also named British Sportswoman of the Year by the Sports Journalists\u2019 Association in 2017, the first para-athlete to ever receive the award in its 57-year history.<\/p>\n\n\n\n<p>Cockroft has been a proud member of Team England, famously leading a 1-2-3 finish in the T34 100m at the 2022 Commonwealth Games in Birmingham. Kukri\u2019s ongoing partnership with Team England ensures elite athletes like Hannah are equipped to perform at their best on the global stage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-on-track-for-2025\"><strong><strong>On Track For 2025<\/strong><\/strong><\/h3>\n\n\n\n<p>Hannah\u2019s 2025 season is already off to a promising start. She recently kicked things off with a 10-day training camp in Switzerland, where she also opened her competitive season.<\/p>\n\n\n\n<p><em>\u201cI&#8217;m currently in Switzerland, where I&#8217;ve been on a 10-day training camp before my season opener last weekend,\u201d she shared. \u201cAlthough there were no records broken, I set World Lead times in the 1000m, 400m and 800m events, so it&#8217;s a good place to start.\u201d<\/em><\/p>\n\n\n\n<p>With two more meets to go before returning to the UK next week, Hannah has had a busy few days and is laying strong foundations for what promises to be another standout year.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-new-goals-same-drive\"><strong>New Goals, Same Drive<\/strong><\/h3>\n\n\n\n<p>Looking ahead, Cockroft is focused on defending her world titles at the 2025 World Para Athletics Championships in New Delhi this September and is already laying the groundwork for a historic fifth Paralympic Games appearance at Los Angeles 2028.<\/p>\n\n\n\n<p><em>\u201cI still have things I want to achieve\u201d, <\/em>she said.<\/p>\n\n\n\n<p><em>\u201cI\u2019d love to hold the Paralympic, World, European and Commonwealth titles all at once, and I really believe I can be the first T34 woman to break 16 seconds in the 100m event. \u201c<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-empowering-the-next-generation\"><strong>Empowering the Next Generation<\/strong><\/h3>\n\n\n\n<p>Hannah\u2019s passion for her sports extends well beyond competition. A champion for inclusion and accessibility, she regularly runs \u2018come and try\u2019 days for aspiring athletes, holds coaching qualifications, and uses her platform to advocate for better visibility and resources for para-sport.<\/p>\n\n\n\n<p><em>\u201cWhen I was growing up, it was so hard to even find out how to get involved in para-sport,\u201d <\/em>she explained.<\/p>\n\n\n\n<p><em>\u201cThat\u2019s why I try to give back, to make it easier for the next generation to discover what\u2019s possible.<\/em><\/p>\n\n\n\n<p><em>\u201cOf course, we\u2019re still lagging behind in many areas, from sponsorship and funding to spectator sport outside of Paralympic years, but I think opportunity has grown and that\u2019s the most important place to start, as more champions coming through will hopefully then bring the rest with it.\u201d<\/em><\/p>\n\n\n\n<p>From the training track to the world\u2019s biggest stage, having the right kit is crucial, and Hannah knows how vital those details are.<\/p>\n\n\n\n<p><em>\u201cIn wheelchair racing, we put so much effort into aerodynamics and speed, so I like my kit to be close fitting, comfortable and doesn\u2019t distract me at the start of a race.\u201d<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-standing-together-for-a-more-inclusive-future\"><strong>Standing Together for a More Inclusive Future<\/strong><\/h3>\n\n\n\n<p>As Kukri continues to strengthen its commitment to inclusive sport, the partnership with Hannah marks another significant step forward in championing para-athletes.<\/p>\n\n\n\n<p><em>\u201cWe\u2019re incredibly proud to welcome Hannah to the Kukri family,\u201d <\/em>said <strong>Andrew Ronnie, Group CEO at Kukri Sports.<\/strong><\/p>\n\n\n\n<p><em>\u201cShe\u2019s not only one of Britain\u2019s most successful athletes, but also a passionate advocate for inclusion and the growth of para-sport. Her values align perfectly with ours, and we\u2019re excited to support her journey and work with her to achieve her mission.\u201d<\/em><\/p>\n\n\n\n<p>With shared values of performance, representation and opportunity at every level of sport, the partnership between Kukri Sports and Hannah Cockroft is set to empower the next generation of athletes, on and off the track.<\/p>\n\n\n\n<p>As preparations begin for this year\u2019s World Para Athletics Championships and beyond, Kukri is proud to stand alongside Hannah in her pursuit of even more excellence and in shaping a more inclusive future for sport.<\/p>\n\n\n\n<p><a href=\"https:\/\/teamengland.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Find out more about Team England<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kukri Sports is thrilled to welcome one of Britain\u2019s most decorated para-athletes, Hannah Cockroft, as its newest brand ambassador, reinforcing the brand\u2019s commitment to inclusivity, performance and empowering athletes at every level. A Shared Vision of Inclusion and Excellence A nine-time Paralympic champion, multiple world-record holder and trailblazer in para-sport, Hannah has been a dominant [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Paralympic Icon Hannah Cockroft Teams Up With Kukri Sports - Kukri North America<\/title>\n<meta name=\"description\" content=\"A nine-time Paralympic champion, multiple world-record holder and trailblazer in para-sport, Hannah has been a dominant force in para-sport.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kukrisports.com\/ca\/news\/kukri-sports-announces-hannah-cockroft-new-ambassador\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paralympic Icon Hannah Cockroft Joins Kukri Sports as New Ambassador\" \/>\n<meta property=\"og:description\" content=\"A nine-time Paralympic champion, multiple world-record holder and trailblazer in para-sport, Hannah has been a dominant force in para-sport.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kukrisports.com\/ca\/news\/kukri-sports-announces-hannah-cockroft-new-ambassador\/\" \/>\n<meta property=\"og:site_name\" content=\"Kukri North America\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kukrisports\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-30T09:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kukrisports.com\/ca\/wp-content\/uploads\/sites\/9\/2025\/05\/Untitled-design-39.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"garethloopdesignagency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KukriSports\" \/>\n<meta name=\"twitter:site\" content=\"@KukriSports\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.kukrisports.com\\\/ca\\\/news\\\/kukri-sports-announces-hannah-cockroft-new-ambassador\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.kukrisports.com\\\/ca\\\/news\\\/kukri-sports-announces-hannah-cockroft-new-ambassador\\\/\"},\"author\":{\"name\":\"garethloopdesignagency\",\"@id\":\"https:\\\/\\\/www.kukrisports.com\\\/ca\\\/#\\\/schema\\\/person\\\/bbd8609559c047e10345c76e6c0786fe\"},\"headline\":\"Paralympic Icon Hannah Cockroft Joins Kukri Sports as New Ambassador\",\"datePublished\":\"2025-05-30T09:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.kukrisports.com\\\/ca\\\/news\\\/kukri-sports-announces-hannah-cockroft-new-ambassador\\\/\"},\"wordCount\":1143,\"publisher\":{\"@id\":\"https:\\\/\\\/www.kukrisports.com\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.kukrisports.com\\\/ca\\\/news\\\/kukri-sports-announces-hannah-cockroft-new-ambassador\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.kukrisports.com\\\/ca\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2025\\\/05\\\/Untitled-design-39.png\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.kukrisports.com\\\/ca\\\/news\\\/kukri-sports-announces-hannah-cockroft-new-ambassador\\\/\",\"url\":\"https:\\\/\\\/www.kukrisports.com\\\/ca\\\/news\\\/kukri-sports-announces-hannah-cockroft-new-ambassador\\\/\",\"name\":\"Paralympic Icon Hannah Cockroft Teams Up With Kukri Sports - 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